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LIBRARY ! 

Museum of Mod- 



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www.mediahistoryproject.org 



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Vol. 31, No. 9 



March 3, 1917 



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The One Bright Spot 
On Your Program 

OPEN MARKET RELEASE EACH WEEK 

Through Foremost Independent Exchanges 
and Shown 

IN THE BEST THEATRES EVERYWHERE 



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Post Office Box 226 

Madison Square Station 



NEW YORK 



17 Madison Avenue 

Telephone Madison Square Jf 10 




1274 



THE MOVING PICTURE WORLD 



March 3, 1917 



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DED FEATHEP 

PHOTO^PLAYr Present 

°A Dramatic Stow of the 
Occident and Opient 
witu ciaire mcDowcll 
Director Chas. Swickard 
Book, through "Any* 
Universal dxchangfe. 



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MAX LINDER'S 







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BACKED BY A GIGANTIC NATIONAL 
ADVERTISING CAMPAIGN 

Read what Aaron J.Jones, president of Jones, 
Linick & Schaefer Go.-, says both of the features 
and the advertising campaign: 

Chicago,.. Feb. 12, 1917. 

George K, Spoor, President, 
Essanay Film Mfg. Co;, 

Dear Mr. Spoor: 

We desire heartily to commend the 
Essanay Co-Operative Advertising Plan 
offered in connection with the MAX 
LINDER COMEDY FEATURES. ^ As soon as we 
SATISFIED ourselves on the QUALITY of 
these subjects, we booked them because 
of the unusual opportunity for ex- 
ploitation offered by this unusual 
plan . 

Very truly yours, 

JONES, LINICK & SCHAEFER CO., 
Aaron J. Jones, President. 

See this feature at any K. E. S. E. 
office and ask for particulars on our news- 
paper advertising campaign. WE PAY 
HALF FOR YOU. 

1333 Argyle Street, Chicago 





1276 



THE MOVING PICTURE WORLD 



March 3, 1917 



AND 



"Spike's Busy Bike" 

"End of a Perfect Day" 

"Nabbing a Noble" 



Three Smashing L-KO Comedies That 
Comedies at the Strand Theatre, New 

TALK is cheap. Anybody can buy ad- 
vertising space and fill it with "Talk." 
It takes merit, however, real merit, to 
book Comedies at The STRAND Theatre, 
New York's Finest Moving Picture House. 
When the comedy situation at this big House 
needed a tonic to boost business The 
STRAND immediately booked "SPIKE'S 
BUSY BIKE," "THE END OF A PERFECT 
DAY" and "NABBING A NOBLE." 



Kept the Most Calloused Critics of 
York, in Convulsions of Laughter 

ALL the advertising talk that you could 
read from now till next Xmas wouldn't 
mean a hundredth part as much to you 
as the fact that New York's Finest Picture 
Theatre selected these L-KO Comedies in 
the face of the fact that any number of 
comedies were offered simultaneously to the 
Strand. If the critical Strand can use 
L-KO'S, any House in the world can to 
immense advantage. WATCH for the big 
things COMING. 



Book L-KO'S in your House (if you can get 'em) and 

play to capacity on your comedy nights 

L-KO Comedy Co., Hollywood, Cal. Eastern Offices, 1600 Broadway, New York 

£^21 " **' *<■ Julius Stern, Pres. S"?-i "" -~'\ 



BOOK THRU ANY OF THE 72 UNIVERSAL EXCHANGES 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 3, 1917 






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THE MOVING PICTURE WORLD 



1277 



The Mighty 



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Special Releases on the Universal Program 
for the Week of March 12th, 1917 

RED FEATHER DOUBLE ATTRACTION— Two-Play, Five-Act, Double 
Attraction, "THE GIRL WHO LOST," with Cleo Madison, Roberta 
Wilson, Molly Malone, and "BORDER WOLVES" (Two-Reel Western 
Drama), with Neal Hart. 

NESTOR— "SOME SPECIMENS" (One-Reel Comedy)— Eddie Lyons, Lee 
Moran and Edith Roberts. 

LAEMMLE— "WHERE GLORY WAITS" (Two-Reel Drama)— Allen Holu- 
bar and Roberta Wilson. 

L-KO— "LOVE ON CRUTCHES" (One-Reel Comedy)— Hank Mann. 

IMP— "THE PERILS OF THE SECRET SERVICE," Adventure No. 2, 
"THE CLASH OF STEEL" (Two Reels)— Kingsley Benedict. 

L-KO— "SUMMER BOARDERS" (One-Reel Comedy)— Phil Dunham. 

UNIVERSAL SCREEN MAGAZINE— Issue No. 10. 

JOKER— "ART ACHES" (One-Reel Comedy)— Gale Henry and Wm. Fra- 
ney. j 



29 Reels 
of Box 
Office 
Attrac- 
tions 
Every 
Week 



UNIVERSAL 



PROGRAM 



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Ask Your 
Nearest 
Universal 
Exchange 

or 

UNIVERSAL 

Film Mfg. Co. 

CARL LAEMMLE, President 

"The Largest Film Manu- 
facturing Concern in 
the Universe" 

1600 BROADWAY 
NEW YORK 



► 



Regular Releases on the Universal Program 
for the Week of March 12th, 1917 

GOLD SEAL— "THE COMMON SIN" (Three-Reel Drama)— Helen Gardner. 

VICTOR— "A WOMAN IN THE CASE" (One-Reel Comedy)— Eileen Sedg- 
wick, Ralph McComas and Milton Sims. 

UNIVERSAL ANIMATED WEEKLY— No. 63. 

IMP— "SINS OF A BROTHER" (One-Reel Drama)— Herbert Brenon and 
Wm. Shay. 

VICTOR— "THE HASH HOUSE MYSTERY" (Two-Reel Comedy)— Harry 
Myers and Rosemary Theby. 

BIG U— "FOR HONOR'S SAKE" (One-Reel Drama). 

'101 BISON— "ROPED IN" (Two-Reel Comedy-Drama)— Neal Hart. 

LAEMMLE— "RACING DEATH" (One-Reel Drama)— Bob Leonard and 
Betty Schade. 

POWER'S— "THE NOISELESS SOUP MYSTERY" (Comedy) and "PAL- 
ACES OF THE FORBIDDEN CITY" (Dorsey Educational) (Split Reel). 

BIG U— "HIDDEN DANGER" (Two-Reel Indian Drama)— Mona Dark- 
feather. 



1278 



THE MOVING PICTURE WORLD 



March 3, 1917 



A Tremendous Series of Ei&ht 



$**£? 



Each Story^ Complete in itself 

For the Exhibitor who does not care to book a serial this 
marvelous series is a most unusual opportunity for continuous 
business — and the kind that will get them all — high and low. 
Millions of people have read the famous Yorke Norroy stories 
by George Bronson Howard upon which these international 
detective dramas were founded, and they are eager to 
see this remarkable visualization on the screen. The 
entire series was personally directed by Mr. Howard, and 
is one of the most notable screen productions of the 
season. Full particulars from your nearest Universal 
,xchange, or the Home Office of the Universal. 



Universal FN 



1600 BROADWAY 



CARL LAEMI 

"The Largest Film Man] 



• n Aniwering Advertisements, Pleas* Mention the MOVING PICTURE WORLD. 






March 3, 1917 



THE MOVING PICTURE WORLD 



1279 



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BEN 
WILfON 

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With Beautiful NEVA GERBER 

Teeming with mystery; built around the most 
. novel plot ever conceived, "The Voice on the Wire" is going down 
in screen history as the biggest achievement of its kind. BEN 
WILSON as John Shirley, the great criminal investigator, seeks 
to solve the mystery of a "voice on the wire" which always gives 
warning preceding each of a mysterious series of crimes. The 
suspense and action, the lavish production, and the air of love, 
adventure and mystery will pack your house for full fifteen 
weeks. Book this through your nearest Universal Exchange 
and share in its money getting drawing power. 




lanufacturingCo. 



isident 

1 Concern in the Universe' 




NEW YORK i 



In Answering Advertisements. Please Mention the MOVING PICTURE WORLD. 



1280 



THE MOVING PICTURE WORLD 



March 3, 1917 








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BOOK 
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1 x Girl "—Special 
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OLLOWING are extracts from a few of the 
hundreds of letters we are constantly receiving 
from enthusiastic Exhibitors who have found in 
BLUEBIRD Photoplays the perfect entertainment 
that attracts and pleases their patrons, and proves 
profitable in every sense of the word. Read them. 
They are from men who, like yourself, are in business 
to make money: . ( 

I have noted with much interest the steady improvement in QUALITY and 
the ever increasing POPULARITY and PRESTIGE of the BLUEBIRD 
Program. I have paid more than ordinary attention to the PROGRESS 
of the BLUEBIRD Program because in the Spring of 1916 I staked my 
judgment on its WINNING QUALITIES against the advice and opinions of a number of Film Men 
who were in a good position to be qualified judges of a Program's possibilities, and have seen my 
judgment verified. The fact that the BLUEBIRD Program has lived up to and exceeded my expec- 
tations, explains my unusual interest. — WM. E. POWELL, Columbia, Pa. 

We find them uniformly clean, meritorious, well played and all the productions are excellent. This is 
not my personal opinion but that of our patrons also, as we endeavor to ascertain from them from 
time to time their likes and dislikes, and cater to their tastes. — JOHN POPULIAS, Steubenville, Ohio. 




March 3, 1917 



THE MOVING PICTURE WORLD 



1281 




RIVED 

BLUEBIRD features rank among the very best film productions on the 
market in every respect. I have run quite a number of BLUEBIRD fea- 
tures in my house, all of which have pleased my patrons immensely. To 
a number of my patrons all I have to say is "There's a Bluebird Coming 
and regardless of the title of the subject they turn out in large numbers 
knowing that they will have the pleasure of witnessing a good picture.— 
C. E. BERNARD, London, Ont. 

I am proud to give place on the Circle screen to "THE MYSTERIOUS 
MRS. M."— S. BARRET McCORMICK, Indianapolis, Ind. 



If there are any houses in this neck of the woods you are unable to put BLUEBIRDS in and I cm 
assist you in any way to accomplish this, I will only be to glad to help, as "I am strong for BLUE- 
BIRDS" (Why?) Because "BLUEBIRDS" are strong for me, having won a home with my patrons. 
—A. A. ULM, Randolph, Neb. 

Must say in all my eleven years' experience of operating and managing houses "THE JHREE GOD- 
FATHERS" is the Greatest and Best Picture I have ever had the pleasure to witness.— H. M. MA5Ui>, 
Newman Grove, Neb. 

Whv gamble with flivver features? BLUEBIRDS are sure winners The finest feature 
film's on the market today. You can get your share of the wonderful BLUEBIRD popu- 
larity by communicating with your local BLUEBIRD Exchange, or /J 

BLUEBIRD Photoplays (Inc.) 

1600 Broadway, New York 




1282 



THE MOVING PICTURE WORLD 



March 3, 1917 




HeMorq&tvx 

Girl 

You Doubt Her 
You Accuse Her 
You Pity Har 
You Condemn Her 
You Mate Her 
You Love Her 
SHE'J WONDERFUL 



3F**»a 



"Hell Morgan's Girl" 

Purchased Outright 

NOW A BLUEBIRD 

After advertising this big production for weeks as a State Rights proposition, negotiations 
were withdrawn because BLUEBIRD Exchange managers wanted it and offered the high- 
est price for it. Then BLUEBIRD (Inc.) purchased it outright — all State Right money was 
returned, and arrangements were made to release it as a BLUEBIRD Special Release, not 
on the regular BLUEBIRD Program. This is the greatest opportunity ever offered to 
BLUEBIRD Exhibitors. Book now through your local BLUEBIRD Exchange, or 

BLUEBIRD PHOTOPLAYS (Inc.) 

1600 Broadway, New York 



In Anawering Advertisement*. Please Mention the MOVING PICTURE WORLD. 






BLUEBIRD PHOTOPIAYS 

A Little Philosophy on Bluebird Photoplays 

What is the object of moving pictures ? — Entertainment. 
For whom is this entertainment created ? — The Public. 
Who paps for all this entertainment ? — The Public. 

Who knows best what character of entertainment is desired ? — The Public. 
Who then is the first and last judge of what it wants to see ? — The Public. 
Is it reasonable then to suppose (guided by* the foregoing facts) that people who 
pap good money* to be entertained are best Versed in judging what they* spend 
their monep to* see ? Yes. 

Then, read what Mr. A. E. Sewell, of Minneapolis, Minn., saps about BLUE- 
BIRD Photoplays and bear in mind that Mr. SevJell is one of thousands u>ho 
have written to BLUEBIRD Photoplays expressing appreciation of BLUEBIRD 
productions. 

The writer is one of those people who prefers to shop in one particular store, eat in 
a particular restaurant, and patronize a particular barbershop. Therefore, I would 
prefer to ha^e at least a favorite theatre — a theatrical home as it vJere. I hav'e 
never been able to decide on the latter because I have never been able to find one 
that satisfied me. But last Saturday night I think I found it. I am convinced 
that it will be that theatre that shovJs BLUEBIRDS regularly." (Signed) A. E. 
SEWELL, Minneapolis, Minn. 

Mr. Sewell reflects the judgment of millions of people throughout this and other 
countries, who knov? ^hat they want, and who gladly* pay for the kind of enter- 
tainment that really entertains. 

BLUEBIRDS HAVE ARRIVED in ever? section of this country. BLUEBIRDS 
HAVE ARRIVED TO STAY. . . BLUEBIRD Photoplays are the answer 
to the great National demand for better pictures — for entertainment that really* 
entertains. 

Some exhibitors are jealous of the success of their competitors. Other Exhibitors 
haven't time to be jealous or to wonder how the "Other fellow" gets the money — 
the profits and the prestige. The wise Exhibitor learns what is winning Nationally* 
and nails the Winner" for his House. That s vChp hundreds and hundreds of 
shrewd Exhibitors have thrown out the thread-bare mediocre of features" and are 
holding fast and boosting hard for BLUEBIRDS. 



How about you? 



1600 BROADWAY. 



Book through your local BLUEBIRD Exchange, or 

BLUEBIRD PHOTOPLAYS (Inc.) 

Executive Offices 



NEW YORK 



i March 3, 1917 



THE MOVING PICTURE WORLD 



1283 




Proclaimed by 
Press and Exhibitors 
The Best Convedies 




aiuvoimces 



Victotftore 

IN THE ONE REEL KLEVER KOMEDIE 

"Some Doctor" 

with a Chuckling Start and a Roaring Wind Up 

Released February 26th 

KLEVER PICTURES, INC. 

220 West 42nd St., New York City 

Released in Canada by Regal Films, Limited, 37 Yonge St., Toronto, Canada 





1284 



THE MOVING PICTURE WORLD 



March 3, 1917 



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Cpa mmount 



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2£ 




Is there a Standing Army in your town ? 

The Paramount Standing Army is probably the 
largest in the world. 

Every human being is constantly seeking good en- 
tertainment, so it follows that since 

furnish the most consistent form of quality-entertain- 
ment, they should attract the largest number of 
people. 

Every Paramount Picture means a star player in a 
star production. 

Where there is a Paramount Protected Franchise, 

there is an S. R. O. Regiment! 

Is Paramount raising a Standing Army for you 

^/ FOUR EIGHTY FIVE LX FIFTHAVENUE V— ' Cl FORTY FIRST ST. 

NEW YORK. N.Y. 
Controlled by FAMOUS PLAYERS-LA8KY CORPORATION 



Member of National Association Motion Picture Industry 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1285 



++*>. 




1280 



THE MOVING PICTURE WORLD 



March 3, 1917 




THE SUPREME ACHIEVEMENT OF 




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March 3, 1917 



THE MOVING PICTURE WORLD 



1287 




The above is a copy of the card of admission for the 
special exhibition in Washington, D. C, of "JOAN 
THE WOMAN" last Tuesday night. Members of 
the diplomatic service of all countries of the world, 
society of Washington, Philadelphia, Baltimore and 
New York acclaimed 





THE MOTION PICTURE AGT 





1288 



THE MOVING PICTURE WORLD 



March 3, 1917 




1290 



THK MOVING PICTURE WORLD 



March 3, 191/ 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 






MUTUAL NEW/ 

"Wkat> GoiiM) On IrvTke Mutual" 

WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS 68 EXCHANGES 



MARCH 3, 1917 



MARJORIE RAMBEAU 
MAKES FILM DEBUT 
IN "GREATER WOMAN" 

MARJORIE RAMBEAU, famous star 
of "Cheating Cheaters," makes her 
screen debut this week. In the first of 
the releases from the studios of the 
Frank Powell Producing Corporation, 
Miss Rambeau appears as Auriole Praed, 
who falls in love with an artist. Despite 
the fact that this is Miss Rambeau's first 
appearance before a motion picture cam- 
era she performs with all the ease, grace 
and lack of self-consciousness that marks 
her work upon the speaking stage. To 
see her act one would imagine that she 
had been working in the studios for some 
time. 

A Broadway Beauty. 
Miss Rambeau brings both beauty and 
brains to her work. On Broadway she 
has risen to fame as one of the most 
radiant beauties of that famous thorough- 
fare. In her playing of various roles she 
has demonstrated time and again the 
amount of study she has put in in creat- 
ing them. The first of the Rambeau-Mu- 
tual Photoplays is an adaptation of the 
famous European success. "The Greater 
Woman." from the pen of Algernon Boye- 
sen. It is in five acts. It is lavishly 
staged. Miss Rambeau is surrounded by 
a cast that includes many players of note. 
The lighting effects and stage settings 
are unusual to say the least. 

Heart Interest Story. 
A real heart interest story is unfolded 
BS the film progresses. A woman's fight 
for her husband's love is vividly depicted. 
When the wife discovers that another 
woman is attractive to her husband, she 
sots out to prove herself the greater of 
the two. The working out of the story 
will hold audiences spellbound. "The 
Greater Woman" is released the week of 
February 26. Bookings can be made now 
at any Mutual Film Exchange. 



American Signs 

New Players 

Within the past few weeks the Ameri- 
can Film Company. Tnr.. has added sev- 
eral players of note to its roster. George 
Fisher, until recently connected with the 
Inee studios, was engaged to play oppo- 
site Mary Miles Minter. Jack Voshurgh. 
another newcomer, has a strong role in 
William Russell's next picture — "My 
Fighting Gentleman." and still more re- 
cently Lucille Tounge was signed to play 
a heavy role opposite Russell in "High 
Play." 



MBIIIIIIIIlilllllllllllllHIIIIIIIIIII IIillllllllllHIIIIIIIIII IIU IIIIHIIUIllllHIIIHI IIHmnilllll Illlllllll 

I Mutual Star Productions 
For February 

jl Week Beginning February 5th. 
| Title. Lead. 

\ Where Love Is Ann Murdock 

Week Beginning February 19th. 

The Gentle Intruder 

Mary Miles Minter 

Week Beginning February 26th. 

The Greater Woman 

Marjorie Rambeau 

iiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu 
WORK PROGRESSING 
ON MUTUAL SERIAL— 
"RAILROAD RAIDERS" 

Work on "The Railroad Raiders" is 
progressing nicely at the Los Angeles 
studios of the Signal Film Corporation. 
"The Railroad Raiders" is the big new 
chapterplay starring Helen Holmes. It 
will be released through the exchanges of 
the Mutual Film Corporation. It is a 
tremendously powerful story of railroad 
life. It is based upon a remarkable 
railroad story from the pen of a man 
who has spent years of his life in 
actual railway circles. Many of the in- 
cidents are based on real happenings on 
certain western railroads. Some of these 
incidents are spectacular in the extreme. 
"The Railroad Raiders" will set new 
speed records when the throttle is opened 
and the right of way signal finally given. 
Reservations can be made at any Mutual 
Film Exchange. The new chapterplay 
is in fifteen chapters, each two reels in 
length. 



Work on the first of the Mutual-Em- 
pire All Star Corporation's proiuctinns 
has begun at an eastern studio. 



"Girl Reporters" 

Opens New Theater 

For the opening attraction of a new 
Ohio theatre, the management selected 
the Mutual's big: serial of newspaper life 
— "The Perils of Our Girl Reporters." 
Turnaway business resulted. Earl Met- 
calfe. Helen Greene and Zena Keefe are 
continuing to attract crowds. Nothing 
exactly like rhis thrilling series of news- 
paper stories has ever before been 
screened. Exhibitors are loud in their 
praise of its novelty. Any Mutual Ex- 
change can arrange bookings. Each story 
is complete in itself — each is an actual in- 
cident from real newspaper life. 



"DAMAGED GOODS" 
NOW AVAILABLE 

FOR BIG THEATERS 

MUTUAL Film Exchanges all over the 
country are reporting a tremendous 
demand for the New Edition of "Dam- 
aged Goods" — the big seven reel Mutual 
Special Feature, starring Richard Ben- 
nett. Exhibitors everywhere are taking 
advantage of the opportunity oifered 
them for showing this big feature at- 
traction which has played some of the 
biggest theatres in America at admission 
prices of 50c or higher. This play, 
revised, re-edited — with a new prologue 
and a new conclusion, has just been re- 
leased anew. It is an attraction that 
has been endorsed by some of the most 
famous divines, physicians and social 
uplift workers in the country. It fea- 
tures Richard Bennett — one of America's 
foremost male stars. It is a production 
that has been nationally advertised. Full 
week showings in big cities throughout 
America are now being contracted for. 
Full details regarding prices, open dates, 
advertising helps and lobby displays on 
"Damaged Goods" can be obtained from 
your nearest Mutual Exchange. 



Chaplin Scores Hit 

With "East Street" 

"Easy Street." the newest of the Chap- 
lin-Mutual Specials, has been a riot since 
the first day of its release. Theatres all 
over the country have "stood 'em up" 
with the latest Chaplin-Mutual release. 
The public has hugely enjoyed it. It isn't 
a promised success — a picture that is 
likely to be a hit — but a success accom- 
plished— qw that has already been fr ven 
to be a money maker. The exhibitor 
booking it is taking no gamble. He is 
certain of its drawing powers. Now avail- 
able at all Mutual Exchanges are "The 
Floorwalker." "The Fireman." "The 
Vagabond," "One A. M.." "The Count." 
"The Pawnshop." "Behind the Screen." 
"The Rink" and "Easy Street." All of 
them are Chaplin-Mutual Specials. All of 
them are playing to capacity business 
wherever shown. Some theatres have 
played them over and over again, the re- 
booking: proving more profitable than did 
even the first run on the same subject. 



The sequel to "The Diamond From the 
Sky," many theatres report, has drawn 
even bigger houses than the original 
story. Its photography, direction, stage- 
settings, story and enactment all are of 
high calibre.' It is a splendid attraction 
whether you played the original serial or 
not. Booking now at Mutual Exchanges. 



MUTUAL 



FRANK POWELL 

Prerentr 



NflMOMEftMBEAU 

IM 




^Adapted from Al^monBoyesoris 
play of the same title.ftaged in lavish 
fashion .Supported by an all-star casl 
A tensely powerful story of a wife's 
fi£ht for her husbands love. 




"Sj^ 




Released the week oi February 26- 
~ - Produced by Frank Powell 
Producing Corporations 
Available NOW al all Mutual 
Exchanges. 







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MUTUAL 



MUTUAL FILM CORPORATION 

Prefentr 

CharlieChahjn 




The newest Mutual-Chaplin special-Tlaying 
to capacity business at theatres everywhere. 
Many Iheatres have booked 'Easy Street' lor 
FOUR WEEKS 'STRAIGHT RUN -xA are playing to 
record business! Seeyour nearest Mutual Exchange. 



HowPlayml MUTUAL-CHAPLIN SPECIALS 

"9ke FLOOKWALKER: "ONE AM." 

"We VAGABOND" '^RINKl" 
7a, PAWNSHOP" AAiJ 

"BEHIND THE SCREEN" 
"EASY STREET" 



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MUTUAL 




American Film Company, Inc., Presents 

THE NEW EDITION <f 




farm} RICHARD RENNETT 



This big, seven reel Mutual Special 
Feature will play to capacity houses 
at increased admission prices every- 
where. Many exhibitors are ar- 
ranging full week showings of the 
New Edition of "Damaged Goods/' 
See your nearest Mutual Exchange. 



Traduced 6 y AMERICAN FILM OQMPANY.INC. 



All new prints, revised, re-edited — 
with a new prologue and a new 
conclusion. An unparalleled at- 
traction. Wire or write your 
nearest Mutual Exchange today 
for details. 



NowAVailabl 
AlARMUTUt 
EXCHANGES 





MUTUAL 



ANOTHER BIG 
RAILROAD SERIAL 



ras 



HELEN HOLMES /a 





A WWERFUL,NfW PHOTO-NOVEL 
iN FIFTEEN CHAPTERS 



THRILL*! 
ACTION! 
PUNCH! 

tyoducedby 

flCNAL FILM CORPORATION 

Distributed 7M>vM 
MUTUAL EXCHANGE* 

Direction of 

J. P. McGOWAN Qgfae/ty 







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MUTUAL 




JI6NAL FILM CORPORATION Pnswtr. 
We t harl9fF film, toot 

lin mm 





APOWERFUL NEW RAILROAD NOVEL IN FIFTEEN THRILLING CHAPTERS 

Soon to be released through all Mutual Exchanges, Watch Announcements for Ke/ease Ar> 



Helen Holmes in another big railroad 

novel-'THE RAILROAD RAIDERS!" IS 

Chapter*: Now being produced at the Signal Film Cor* 
poration't Studios under the direction of J. P. McGowan. 
iThe moat costly, moat stupendous chapterpUy ever 
filmed. A atirring novel of railroad life— full of action, 
panch, thnll:' Soon to he roleaaod thru Mutual 
Exchange* everywhere. Wire your nearc*t Mutual 
E x c h a n ge immediately for complete detail*. 



Helen Holmes in "The Railroad Raiders" 
means another big box-office mag net for exhibi- 
tor*. You've heard of the *ucce** of Helen Holme* in "The 
Girl and The Game." You know of the *uccei* of Helen 
Holme* in "A Las* of the Lumberland*." These were BIG 
attraction* — no quett ion about that. Now we announce Helen 
Holme, in a new novel of railroad lif e-'THE RAILROAD RAIDERS." 
It will bo backed by a tremendous national advertiain* campaign. 
Rooorvation* (or this now Holoa Holme* succee* are bain* mad* bow— 
at all Mutual Exchange*. WIRE or write- AT ONCE! 



Proclueed6p 
SIGNAL FILM CORPORATION 

SAMUEl S.HUTCHINSON TWt. 






. . « . .■. m - 



■\, 




Distributed Through All 

MUTUAL 

EXCHANGE* 




i. * 




March 3, 1917 



THE MOVING PICTURE WORLD 



1291 



FRANCE 

BctfteauxtoPauiftac 

luchon 

Carcassonne 

Rouen 

egypt"" 

Gieatlemples otlnxa 

life in Eovpt 

TneNile 

Cairo 

Assuanlfom 

ITALY 

Florence 

Venice 

Lakelseo 
\Naples 
iRome 

SWITZERLAND 

The Alps 
Lake Lucerne 

St.GothardTunixel 

"'/SPAIN 

From Gibraltar 
toAlgeciras 

Toledo 

Gibraltar 



MUTUAL 



GetaGAUMOUT 
ticket for 

TOURS around 
the WORLD 



When the old man passes in his 
checks and the heirs get their hands 
on the yellow boys, what happens? 
You know; it happens in your town 
just as it does everywhere else. 
The widow and the children rush 
right down to the steamship office 
and buy a yard or two of tickets. 
It's human nature to want to go 
some place. And if you can't go, 
you like to read about the places 
andjsee pictures of them. 

Now just let this sink into your thought factory. 
You will make big money being a benefactor of 
every person who enters your theater when you show 
Gaumont's "Tours Around the World." You show 
the owner of the yen, the shekel, and the mazuma just 
where they can plant them abroad, and you show us 
poor stay-at-homes the places from which our rich 
relatives send us post cards. Just take a slant at the 
ticket down the left-hand side of this page. It shows 
a few of the places to which you can travel NOW with 
Gaumont. Any Mutual Branch will map out your tour 
for you. Once a week you can take your patrons on 
an "arm-chair journey to foreign lands." They will 
v.ome back for more the next week, and every week. This 
reel, is not a "filler;" it's a one-reel "feature." 

Toot! Toot! The whittle's blowing. Get aboard NOW 
and book your theater for the season. 

6a a moot Co. 



FLUSHING. N. Y. 






1292 THE MOVING PICTURE WORLD March 3, 1917 



OF INTEREST 
TO EXHIBITORS 

The function of Cub Comedies is two-fold — to at- 
tract the people and to please the people. 

A brand of pictures that can draw and satisfy 
theatre-goers at the same time is certainly worthy of 
any exhibitor's consideration. 

Arrange for bookings through your Mutual ex- 
change. 



DAVID HORSLEY PRODUCTIONS 



Released March 1 Released March 8 

'Jerry's Romance" "The' Flying Target" 
featuring featuring 

George Ovey George Ovey 

One reel One reel 



March 3, 1917 



THE MOVING PICTURE WORLD 



L293 



\M\ 






•^ 



VICTORY- for 

SEVEI 
DEADLY 
zSINX 7 



i 



Charlotte 

Walker 

as Md% Pitcher 

in SLOTH 



729 



SSwj**^^ 






^ C ^v**** 



A*? *^ 



««*** 



HB* 



^OW* 



cn v 



? e^ RTV 



ltt>' 



avr 






ot 



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M C CLURE 
PICTURLE 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1294 



THE MOVING PICTURE WORLD 



March 3, 1917 




Vie 

BvxVffice 
Verdicl 

7 7 7 



UNION 
AM 



Blizzards and 
zero wealher 
cannal keep 
Hie crowds from 

SEVEN 
DEADLY 
SINS 



MA CHICAGO ILL 
MR FRKDK:iCK L COLLINS 

PRES MCCLURE PICTURES 25i FOURTH AVE NEWORK NY 
AC«n~ilY fflNCRA^TIOKS SHOVET "Hi FI RET or THK „,„ ^w* 
SINS ENVY TODAY AW IN SPITE OF THE COLPB^ WITHER -HAT CHI- 
CAGO HAS EXPERIENCED IN Km YEARS WILL SAY THAT TH* BUSINESS LONE 
EXCEKDEH MY GREATEST EXPECTATIONS MY PATRONS WERE VERY FAVORABLY 
IMPRESSED 3Y ENVY AND ALL INDI CATXOHS POINT TO A TOITDBP.FITT SITC I5R 
HK RW OF THE REVT.K DEADLY SINS 

A BARTLES^KIN 





M c Clure Series [?ep1. 



I. *,,w«to| Ad~rtl..-..U. Pie.- Me.*- th. MOVING PICTURE WORUX 



March 3. 1917 



THE MOVING PICTURE WORLD 



1295 



C^r VI fi^ »^* 

-r rVTTlVf 










SEVEN 

DEADLY 

SINS 

Bavklhese maney-gellin^ 
piclures FaryaurHiealre- 
they will brin^yau seven 
weeks af capacity business 






TRIRNGL 
XCHRNGE 




Charlotte 

Walker 

as Mdfty Pitcher 

in SLOTH 



Triangle Dislribuling^ Carparalian 1459 Bway NY. 




1296 



THE MOVING PICTURE WORLD 



March 3, 1917 

mmmmmammmm 



Each-anebelleMhan 
Iheane- before. 

Faurafrhe SEVEN DEADLY SINS have been, 
7- shawn with Ihis result -7 



m* 



<■»%* 



ENVY 



_ 

start in 'Envy' — Snappy 
Stutl — Miss Murdock de- 
lightful— Shirley Mason 
could hardly be improved 
upon- Other manufacturers 
should envy the McClure 
Company — Should be 
eagerly watched for by 
exhibitors." 

—THE CRITICS. 






PRIDE 

"Twice as good as 'Envy* 
—A great bit of work— The 
audience is sure of plenty 
of thrills— Many dramatic 
moments —Photography 
faultless — Wealth of fast 
'snap-snap' action— If the 
McClure people can keep 
up the pace they have set 
in No. 2 for the rest of the 
seven, they should find a 
ready market." 

—THE CRITICS. 



V TRIFNNGLE 



I 



M C CI 
PICTU 



URE 
RES 



GREED 



"Particularly impressed 
with 'Greed'— Moulded in 
the form most popular with 
the fans— A fine full-grown 
punch— The maximum of 
dramatic surprise and 
thrill— Holds one's interest 
from beginning to end— 
For a play containing in- 
genuity of plot, accumula- 
tive interest, we recom- 
mend 'Greed.' " 

—THE CRITICS. 





EXCHANGES V 






******* 



SLOTH 

"Will bring applause, 
especially at this time— A 
timely release — Charlotte 
Walker puts fire and sin- 
cerity into her interpreta- 
tion — Liberal use of the 
flag— Designed to arouse 
patriotism— Shirley Mason 
a convincing and well 
graced figure — Plenty of 
that McClure cardinal vir- 
tue—action." 

THE CRITICS. 



B^kSEVEN DEADLY SINS 

M c Clure&ri^sl7ep1,Trian^leI?is1ribu1in^C^rp , n T l459Bway,NV. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1297 




Directed by MAURICE TOURNEUR-8 Reels 

STUPENDOUS PRODUCTION 



For Information Write or Wire 

PARAGON FILMS Inc. 





In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1298 



THE MOVING PICTURE WORLD 



March 3, 1917 




^3^ 



it^l^gST^sd^^ 



Wm.LSherrill . 

Presents 

America's Screen Idol 

■iU3uVYJ\J3jJ£ij; 



IN 

THE REMARKABLE PHOTO-PLAY 
OF NEW YORK'S BROADWAY 
AND ELITE UNDERWORLD 



JSr 

ADAPTED PROM 
THE BOOK BY 

GEORGE BRONSON HOWARD 

APPROXIMATELY NINE PARTS 

^~ „ _ , 





, _ . 

TO BE SOLO UPON TCRfMTORlAL. BASIS 



Frohaaan Amusement Corporation 

WM. L.SHERatLL, PRES. 

18 EAST 41 ST ST., NEW YORK CITY 










w^m^^ ^r^^^^r^^^^f^^^m^^m 



I Released onthe METRO Program 




arch^th 



'*SWp^»ff>' 



B.A.ROLFE 

presents 

The Star Delightful 

MABEL 

TALIAFERRO 

in-line 

BARRI CADE 

oA Five Act 
METRO wcmderfrlay 
fascinating in ite j?or£rayal 
of human emotions 
Contrived and Directed 
hy Edwin Carevsejbr 
Rolfe YhotoplayS Inc. 



97** 'Brooklyn 
hagle says 





BOOKING THROUGH 

METRO 

EXCHANGES 



TresenJted by QUALITY Tictu res Corpn 
Traduced by SERIAL Producing Co 



Newspapers reflecting 
amen ore unanimous 
in praise of 
Wm. Christy Cabanne's master serial 



9*'Great 



Story by Fred de GreSac 



March 3, 1917 



THE MOVING PICTURE WORLD 



1299 



Greatest 
Special 



Releasee 



from the 

Mothers of Trance 

to the 

Mothers of America 



SARAH 



BERNHARDT 

in her Greatest Triumph 

"Moihers a/fiance 



written by 

JEAN RICHEPIN, Member of French Academy 

Directed by 

LOUIS MERCANTON 

French Government part owner of this wonderful 

seven reel SPECIAL 

WATCH FOR RELEASE DATE 



PImn Mmtlmm tfc* MOVING PICTURE WORLD. 



qoo 



THE MOVING PICTURE WORLD 



March 3, 1917 



HIIMIIIMINMHIHINIIIIIIHIII IIIIIIIIIIIIffilllllNIIIIIIIIIHIIMIIIIIII IIIIIIIIIIHIIII 

(Polchyy 





IIIIIIIIIIIIIIIIINIIINIIINIIIIIIIIIIIINIHIIIII IIIIIIIIIIIHIIIINIINIINIII I Illlll lllllllll 

pictures 




ADVISORY BOARD : 

SAMUEL GOLDFISH, 

Chairman 

EDGAR SELWYN 
IRVIN S. COBB 
ARTHUR HOPKINS 
MARGARET MAYO 
ROI COOPER MEGRUE 
ARCHIBALD SELWYN 
CROSBY GAIGE 



<:■■:, 



Sworn Testimony 

For the 

New York Legislature 

SAMUEL GOLDFISH, President of 
Goldwyn Pictures Corporation, tes- 
tifying before the New York legislative 
investigation committee, said: 

"Goldwyn will have spent $1,000,000 
for productions before its first picture 
is released. 

"Goldwyn believes that the story is 
the important factor and that it will be- 
come constantly more important. But, 
pending such a development, Goldwyn 
is combining the greatest stars with 
the greatest stories. 

"Our artists under contract include 
Mary Garden, Maxine Elliott, Mae 
Marsh, Jane Cowl and Madge Kennedy. 
These great personalities are worth 
every dollar we pay them." 

Commenting editorially on this, the 
New York Sun says : "Mr. Goldfish is 
right." Hundreds of newspapers and 
thousands of exhibitors will indorse the 
sanity of this Goldwyn policy. 

C^oldwyn^ISicturcs 

Corpofaiion 

16 E. 42nd St., New York City 

Telephone: Vanderbilt 11 






In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



... f 



March 3, 1917 



THE MOVING PICTURE WORLD 



1301 







Every great newspaper 
authority praises her dra- 
matic power, her youthful 
appeal, her sincerity and 
points to her constantly 
growing popularity. 

Here are some of the 
things the critics say: 

ASHTON STEVENS, Chicago Exam- 
iner: "Mae Marsh is the first actress 
in my experience to possess a mental 
magnetism translatable to the cellu- 
loid." 

W. N. HARDY, Boston Post: "Mae 
Marsh is a girl of smiles and tears— 
a remarkable figure in the screen 
world." 

RANDOLPH BARTLETT, Photoplay 
Magazine: "Mae Marsh possesses the 
biggest thing in the creative world — 
SINCERITY. A star of the first 
magnitude at twenty." 

NEW YORK TIMES: "Mae Marsh 
is the Maude Adams of the screen." 

LOUELLA PARSONS, Chicago Her- 
ald: "Mae Marsh is the best actress 
on the screen.™ 

R. G. McCOY, Pittsburgh Leader: 
"Mae Marsh is 'The Girl of 1,000 Faces' 
—every one of them appealing." 



CHARLES DARNTON, N. Y. Eve- CHICAGO DAILY NEWS: "Mae 

ning World: "Mae Marsh is a vivid, Marsh is the BERNHARDT of the 



electric actress. 

HARRIETTE UNDERHILL, New 



films." 
ROB REEL, Chicago American: "Mae 



York Tribune: "There is only one Marsh is becoming the most popular 
Mae Marsh." star in America." 



Exhibitors do not have to be told of the Value of a Star 
who thus appeals to the best brains of the American Press 



Con 

16 EAST 42nd STREET 



NEW YORK 



1302 



THE MOVING PICTURE WORLD 



March 3, 1917 



TRIANG LE 




FINE ARTS 

Constance 

Talmadge 



in 



4€ 



Betsy 9 s 

Burglar" 

is a little "slavey," who dreams 
of princes and royal purple. A 
grocer's boy who is a correspond' 
ence school detective dreams 
too, and in their conjuring up 
of adventure and riches and 
priencely men and women, they 
stumble upon a mystery that 
takes them through all sorts of 
thrilling situations and — 
Betsy is not a "slavey" at all. 

There are five reels of mirth 
and tenderness and mystery and 
breath-taking thrills. 

and 
A Triangle Komedy 

"HeY Cave Man" 



RELEASES 

FOR 

WEEK OFMARCH 
4 T -? 




INCE-KAYBEE 



Dorothy Dalton 
as Ellen Holton in 
"Back of the Man" 

is a woman such as all men hope to 

win. 

This is the story of a country boy 

who wins success in the marts of a 

big city, who is torn between love of 

woman and love of power. 

He is drawn into the meshes of plot 

and intrigue and then — 

Ellen Holton steps forward with all 

the sacrifice and love that only 

woman can give. 

A play of thunderous action, thrill; 

ing, appealing. 

and v 

A Triangle Komedy 
"A Film Exposure" 




MACK SENNETT- 
KEYSTONE 

Ora Carew 



in 

"Her Circus 
Knight" 

has a play from the 
master fun-maker that 
adds just one more to 
the list of the Funniest 
Plays in the World. 

Every Mack Sennett- 
Keystone is better than 
its predecessor. Each 
one is veritable kalei- 
doscope of thrills and 
shrieking comedy. 

They are released in- 
dependently and — 

Can Any Exhibitor 
Afford To Be With- 
out Them ? 



RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION y 



March 3, 1917 



THE MOVING PICTURE WORLD 



1303 



$100 a Day Increase 

Booking of the new Mack Sennett-Keystone 
Comedies went into effect this week — beginning 
February 11th. 

We received a wire from an exhibitor Friday 
(he couldn't wait to write) telling us what the first 
new Keystone had done for his business — he uses 
the Keystones an entire week. 

His box office receipts have increased, so his 
telegram says, over $100 per day. 

We do not feel that there is anything we can 
add, Mr. Exhibitor, regarding the advisability of 
booking Mack Sennett-Keystones. 

Released independently through Triangle ex- 
changes. 

Triangle Distributing Corporation 

W. W. Hodkinson, President 
1457 Broadway New York City 



RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION 




In Anawerinc Advertisements, Please Mention the MOVING PICTURE WORLD. 



1304 



THE MOVING PICTURE WORLD 



5ELZNICK®PICTURES 



March 3, 1917 






Whose Appearance Jrv? 



if 



PANTHEA 

By Monckton Hoffe 

Was Her Greatest Screen 
Triumph ~ Ha5 Nearly 
Finished Her Second 
SelznicK Picture, «• 



rr 



i* 



#•*»■»£>. uf. 



HERBERT 

BRENON 

Producer of War Brides" 
Has Just Completed His 
Second <5elznick Picture 

"1KB 

ETEENAL 



THE LAW OF 
COMPENSATION 

By Wilson /^iznen 

Presented By Joseph A.Schenck 
Under the Direction of Julius 
Sieger and Jos. A. Golden^. 

POWERFUL DRAMA 
OF MODERN LIFE 



Predentin § the Brilliant- 
American Star, o . 

HORENCERKD 

A Gorgeous Spectacle 
Embodying One of the 
Greatest Dramas 
Ever Written ° 

FOR MARCH RELEASE 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 3, 1917 




THE MOVING PICTURE WORLD 

SELZNICK®PICTURES 



1305 



Harry Rapf 
Present 



ROBERT 




(&y Arrangement With Klaw & Erl anger) m 



ft 



THE 

ARGYLE CASE 

By Harvey J. O" Hi£§'ms, 
Harriet Ford and Vm.<J. Burns. 

Directed 3y 

RALPH W.INCE 





CLARA 

KIMBALL 
YOUNG 



Irv. ♦ 



THE PRICE SHE PAID 

3y Pavid Graham Phillips. 

Pirected By * * ♦ 
CHARLES <3IBLYN 

Albert Capellani • Director Gen. 

THE KIND OF CLARA 
KIMBALL YOUhG PIC- 
TURE YOU HAVE BEEN 
ASKING FOR.. ° • • 



si 



1306 



liij 



THE MOVING PICTURE WORLD 



March 3, 1917 



TICICLED 
AT LAST! 

THE WORLD is getting real, 
heartx wholesome iau£hs 
at last — not from ^Y 
meaningless, slap - ^C«, 
stickervulgarity; y/zt^) 
but from The J'fi& 

clean welhacted// <£P 
and funny //(&* 

CHRISTIE //%£> 





1 Hell laugh heart- 
ier than ever at the 
, OPEN-MARKET RELEASE 
for the weekor~FEB26 

KIDDING SISTER 

featuring 

BILLIE RHODES 

SUPPORTED BY 
HARRY HAM AND ETHEL LYNNE 




© 







V 



and remember 

Hie CHRISTIE 

TWO-PART - 

SPECIALS - 

BRIDE and 
GLOOM" 

''OUT FOR 
THE COIN* 

Book them Now 





CHRISTIE FILM CC* 

SUNSET BLVD^GOWERV ■ ale^r.?^-- fiAMBQMl» W 



•DIDCCTOR GENERAL 



^ ^ ^ ^ ^ ^ ^ *^ ^ 



.ilMlllllllllli 




RATHE 

Announces the most novel and absorbing story ever 

put JM+n ^ rvtnf^m niri-iMJH* serial 



MYSTERY^™ 



IE CROSS 



An adapta^on ofli original 5fl^ written by 
GiUon Willefs and featuring* 

Mollie ■ing and 

Leonkary 

Advertised in vlwtUe great Hearsf 
papers and ■any r other5. 

Producedmy ASTRA 



i^^^J^^* ^^^^^^^m ^^^^^^^ ^^^^L^^_ ^^^^^^^^ ^^^^^^^^^ ^^^^Lmm^ ^^m. .«! ^^^n m ^^^ 

T T TTT ^T^T^n^ 



-^ ' *- ^"*- .^4** -^fr* -*^** - **r*-> i^lCrf -'* I - 

*^^T^^ *^^^^™» ^«"»»^ •^■an« a ^a^^^a^ K*«*^ ^^^^^^^ ^^^1^^^ 




Those who have 
seri 



It say: The greatest 



MYSTERY*™ 

and * is Hie fi 




IE CROSS 




The >tory is sG^fean, m> real 
and atsorbin £, the picture i$ 
so well directed fhaf if will 
make Mollie King a star the 
day iris released. 
Already k»£ CiVc*^»^ manager* 
are besieging ui >^r bookinw. 
Mr.Exhifc/W,y<u shouU havs 
\wo or fareemsocks screen- 
ed for you af the nearesf- 
Patfie Exchange. We are 
confident afffd what yoar 
verdict *i(l ' 



'-' 




HATRIA. 



with. 




The first time either of 
them, has ever booked 
a serial/ Jr* 

dames Q Clemmer, 
Seattle's famous 
exhibitor, and, his 
Invther ^Howard 
ClemmerofJ/wkane. 
both TrookTatriOs. 
This is the only time 
either Ttas playecL 
aseriaZ. 





ire's a reason! 

CJhe country's leadina 
snowrnen, all reaynize * 
the box office value of 
this great attractioriy. 

Written, l?y 
L>ouis Jbsep/v Vance/ 

Trodus^tyytykartprV; fnc 

TnternatioTtOsZ 

JxeleajrecLby 

Pathe 




**.« .. 





starof 




Imawrc to almost every 
man, wornarv and chUd 
irff^rnericOy. 



' 




T&tXe 
iDonesomeAtme (QMazter 

were aaoel as one ^reelers: 
they are great t?v 

two reels/ 

Meainrdna sWar-ch, IS the /tTzrt-ruro 
-price of Jsntke Corne^zes iris alt 
tctrae C07wmz^rL>i£ies TYtlZ t?e/ 

ancC £7ie length, of^eac&y 

two reels 



come 



Cjchihitors who hocue '?U used these 
dies don 't Tenon/ how good they are. 
Sdsk the exhibitor who sTiews them,/ 



Cfy-oduced iv Jwlin/. 




Snub 'Pollard 
3ebeT>anieli 



'Uhe friends ' of c 
everyone iyko 
loves to laziaTv. 



Snub'PolTetrcl 



Pathe 






v'DanLelf 



the -neocrestr 
/ ^tbrf!he (Sxchccngc 
to show yotc two or- 
three or these -new 
two -reel "Lti3c&" 
Carneaies. Jvtc'i 
l?oo)c them, alZf 



"Zow^someZicke "ZTayvL 



Bathe 



Peart White 



trv 




autfaenjC&f * greatly/ 

%^MMni^(2)C Circuit of Theatres. 

^J-tem's Wte 2et&K Itfaasa,?nef- 
sage )^t^, Afa Exhibitpr:/ 



William Fox Circuit gf Theatres 

130 WEST 46th STREET, NEW YORK CITY 

WILLIAM FOX President 



Office of OBNRRAL c^lANAOBR 
CHARLES S. LBVIN 



January 
Twenty- third, 
19 17. 



Pathe Exchange, 

115 East 23rd Street, 

New York City. 

Gentlemen: 

We wish to compliment you upon the excellence 
of your new serial "Pearl of the Army". We are not 
given to the booking of serials as a general rule but 
have found that Pearl White in "Pearl of the Army" is 
interesting our audiences greatly. 

Yours very truly, 

WILLIAM VOX CIRCUIT OP THEATRES , 





zA^rvder the dtrectiar^ of 

CokwczrcL dfose 



March 3, 1917 



THE MOVING PICTURE WORLD 



307 



ART JDRAMAS 



ERBOGRAPH COMPANY 



PRESENTS 



tfc 



ANNA Q. NILSSON 

_ ™ AND 

WALTER HITCHCOCK 



IN 



C5de' 



^notable screen presentation 
of a tremendously vital problem 

of present-day life. Written 
and directed with all the 
sincerity of a crusader, 
mu and acted in a most 
convincing manner 
by an unusually 
notable cash 



BOOKING AT THESE EXCHANGES 

NEW YORK-MODERN FEATURE PHOTOPLAYS, Inc., 729 Seventh Avenue. 

BOSTON-BOSTON PHOTOPLAY COMPANY, 205 Pleasant Avenue. 

PHILADELPHIA— ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street. 

PITTSBURGH-LIBERTY FILM RENTING COMPANY, 938 Penn Avenue. 

DETROIT-TRI-STATE FILM EXCHANGE, 120 Broadway. 

CLE VELAND-TRI- STATE FILM EXCHANGE, Sincere Building. 

CINCINNATI-TRISTATE FILM EXCHANGE, 23 Opera Place. 

CHICAGO— ART DRAMAS SERVICE, 207 South Wabash Avenue. 

SAN FRANCISCO— DE LUXE FILM LASKY CORPORATION, Humboldt Sank Bid*. 

LOS ANGELES-DE LUXE FILM LASKY CORPORATION.Los Angeles InvestmtBldu. 

DALLAS— SOUTHERN ART DRAMAS CORPORATION, 1911 Commerce Street. 

SALT LAKE CITY— PHOTOPLAY EXCHANGE, 137 East 2nd Street South. 

DENVER— PHOTOPLAY EXCHANGE, Welton Street. 

KANSAS CITY-STANDARD FILMCORPORATION, 319 Gloyd Building. 

ST. LOUIS— STANDARD FILM CORPORATION. 

DES MOINES-STANDARD FILM CORPORATION. 



WRITTEN 
and DIRECTED by 

Ashley Milled 



UGWESTS^STREET NEWYOIRKOTY 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



THE TRADE SENS* 

A STUPENDOUS 
®F A HIDDEN CHAPTEI 




BY PAUI 

A CINEMA MASTERPIECE 



WITH 



MaeM 



SUPPORTED BY MOB ART 

A REALISTIC FILM WITH A REAL 

The Most Difficult Thing To Find In The Fi lm -Field To Da> 

NO SUCH SHOWER OF PRAISE IIMTHI 

Read The Criticisms 



FIRST TRADE SHOWING AT STRAND 
THEATRE ,NewYork .Wednesday February Fourteenth 
Arracl-ed THE LARGEST TRADE CROWD in 



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mr ki/> 



Tl ON OF THE YE ART 



THRILLING EXPOSE 

OF AMERICAN LIFE 





OF EARLY PIONEER DAYS 



urray 



TRAGEDY ABOUT REAL PEOPLE 

AsA Sensational Picture With ANewThem 

RECORDS OF STATES RIGHTS PICTURES 

inThe. Trade-Papers 

Controlled by 

FRIEDMAN ENTERPRISES 

BENJAMIN FRIEDMAN president 

SU/T£ 9Z4- LoA/GACf*E BIOG.M.YC. 



Uill I 



» £) VA/ILK 



pllinri Ao<?nh^ 



1310 



THE MOVING PICTURE WORLD 



March 3, 1917 



ARE YOU 
CASHING 



on 



WORLD PICTURES BRADY-MADE. 

Dependability in 

SCENARIO- PLOT- CAST- 
DIRECTION- PHOTOGRAPHY 

maker it easy for 
WORLD EXHIBITORS^ 

SELL ALL THEIR SEATS 



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March 3, 1917 



THE MOVING PICTURE WORLD 



l.?11 



1312 



THE MOVING PICTURE WORLD 



March 3, 1917 




March 3, 1917 THE MOVING PICTURE WORLD 



1313 



MACK SENNETT-KEYSTONES 

Only One Kind 
The Utmost in Comedy 

NOW READY FOR RELEASE 

INDEPENDENT OF ANY PROGRAM 

ONE TWO-REELER EACH WEEK 

"THE NICK OF TIME BABY" 
"STARS AND 'BARS' " 
"MAGGIE'S FIRST FALSE STEP" 
"HER CIRCUS KNIGHT" 
"DODGING HIS DOOM" 
"VILLA OF THE MOVIES" 
"HER FAME AND SHAME" 
"A MAIDEN'S TRUST" 
"HER NATURE DANCE" 
"A ROYAL ROGUE" 

"SKIDDING HEARTS" 

"HIS NAUGHTY THOUGHT" 

"TEDD Y AT THE THROTTLE" 

IMPORTANT NOTICE!!! 

THERE ARE NO 

One-Reel Mack Sennett-Keystones 



TRIANGLE FILM CORPORATION, Distributors 

KESSEL & BAUMANN, Executives 

LONG ACRE BUILDING NEW YORK CITY 



1314 



THE MOVING PICTURE WORLD 



March 3, 1917 




T&eMQfTTREMENDOUJ 
DRAMATIC FILM 
PRODUCT EVER 
LAUNCHED 

IVAN ABRAMSON'S 

MASTER SPECTACLE 
OF THE SCREEN 





mimm 

THY 

DAUGHTER" 



///Clt/DWC 



WILL BOLSTER. AMY OFFICE, 
IT IS POWERFUL ENOUGH TO 
SWING YOUR ENTIRE PROGRAM. 
YOU CAN BREAK INTO THE MOST 
IMPORTANT THEATRES IN YOl/IZ, 
TERRITORY WITH THIS FEATURE. 



WITH THE MOST PROMINENT CAST 
OF PLAYERS EVER ASSEMBLED FOR. 
ANY ONE SCREEN PRODUCTION 

FRANK SHERIDAN JAMES MORRISON 

KATHARINE KAELRED MAR E SHOTWELL 

ZENA KEEFE ARTHUR DONALDSON 

VIOLET HORNER ROM DE REMER 



IT IS THE FOREMOST OF ALL 
PICTURES EVER OFFERED 
ON STATE RIGHTS BASIS 

OFFERS NOW BEING CONSIDERED BY 



NOW 

IN ITS 4U WEEK AT 

PARK THEATRE 

NEW YORK CITY 



an B6 



ENLIGHTMENT PHOTOPLAYS CORPK 

<2<lO WEST 4-lnd ST.. PHONE BRYANT 7812 SUITE 1005 

HEXrmrJ.BROCIC* President 



March 3, 1917 



THE MOVING PICTURE WORLD 



1315 



RAGGED A "° WINSOME 



Is this little maid 
of the Tennessee 
Mountains who 
captures our hearts 
by her sunshiny 
disposition^5ee the 






PHOTOPLAY STARRING 




Scenario by John W.kellette 

Directed 2>y John G.Adolfi c a , 

FOXFILM COMEDY SERVICE 

On February 26 th WILLIAM FOX presents 
Henry Lehrman's Master Comedy 

THE HOUSE OF TERRIBLE SCANDALS 

■featuring Henry Lehrman and Billie Ritchie 

A Riot of laughter, stunts and surprises 
-never approached on the screen 
Foxfilm Comedies are released weekly 

Independent of regular Fox program 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1316 



::: 



THE MOVING PICTURE WORLD 



March 3, 1917 



|to» 




ILLUSTRATING KIPLINGS FAMILIAR EPIGRAM 

FOR EAST IS EAST AND WEST IS WEST 
AND NEVER THE TWAIN SHALL MEET" 






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| If MAYO-GUY COOMBS 
■REMER- HELEN ARNOLD 

?R PROMINENT SCREEN PLAYERS 

STO rv , WILLARD MACK"kTck r in- 

DIRECTED BY WILLIAM HUMPHREY 

PRODUCED BY THE ORGANIZATION 
WITH IOO PERCENT PRODUCTION RECORD 



IVAN FILM PRODUCTIONS . 

12© WEST 4-6™ STREET MEW YORK CITY 



Ml* 



March 3, 1917 



THE MOVING PICTURE WORLD 



1317 



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Oliver u 
immortal 



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THE RIALTO 



^Uheac&ng of* 
SH-rWatue in, 
this picture zjr 
a contributwri 
to ike screen, 
thai will long 
lye remembered 



January thirty-first 

Mr. C. R. Seelye, 
Patne Exchange, 
25 West 45th St. , 
Mew York City. 

My dear Mr. Seelye: 

I want to congratulate you 1 upon having 
secured "The Vicar of Wakefield" production and 
muet congratulate Mr. Thanhouser, Mr. Ward, and 
his eon who directed the picture. It is a masters 
ly effort and I am indeed glad to be able to books 
it at the Blalto on the 25th of February. I ai 
sure that my patrons will alBO be delighted with 
it. 

There were at least thirty-five people 
in the theatre at the time of its private Bhowing| 
and everyone was most ent husias tic about it. 



Managing 



Diret 



-*£— 



utkffl&t&r- of ^motion, picture exliibit< 
reepirvmetidls this production but tie 
Ukeatre entire week cermmencing Hk 



Chock iutt of 
lite and "hu- 
manity* 

£asily the hest 
photoplay at- 
traction of the 
year. 



Boohed exclusively through 

Super = Feature Dept. at 



EXECUTIVE OFFICES 
25 WEST 45tfe ST NEW YORK 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1318 



THE MOVING PICTURE WORLD 



March 3, 19! 7 



1907 

NE,XT ISSUE 

will be the 

Tenth 

Anniversary Number 

Don't Miss It 

1917 



March 3, 1917 



THE MOVING PICTURE WORLD 



The Calif ornia Motion Picture Co. 



Presents 



BEATRICE MICHELENA 



** 



1319 



■ s 



A 



"THE WOMAN 
WHO DARED" 



C. N. and A. M. Williams* 

An emotional triumph of dra- 
matic screen interpretation. 
A wonderful actress in an 
exceptionally powerful role. 

Ultra Pictures Corpora- 

729 Seventh Avenue, New York 



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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1320 



THE MOVING PICTURE WORLD 



March .3. 1917 



■ 












" '. ' .. ■■ ' ; -. ■ '.: ■■ ■:' - ; '-" l '■■■ 


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^ KLEINE -EDlfON-SELlG-EfiANAY SERVICE 






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1 By arrangement with F. Ziegfeld, Jr. 
GEORGE KLEINE Preients 










■^^HIHL 'Bi/h'e Bur/ce 










In. 








' . 


Supported by HENRY KOLKER 

A Motion Picture Novel by Mr. and Mrs. 

RUPERT HUGHES 

Hi • A famous star — a capable cast — lavish stage 
settings — a thoroughly interesting story — up-to- 
the-minute frocks — unusual photography and 
advertising helps of every variety insure the 
» exhibitor instant success when he books "Gloria's 
"'-"I Romance." Capacity business is reported from 
gjflj big city theatres and those in smaller towns. 
■ ' YOUR theatre can play this attraction with equal 
' " profit. The story is unfolded in twenty feature 
1 , . *.' chapters — a chapter a week for twenty weeks. 
■ . " For bookings wire, 'phone or write your nearest 
Kleine-Edison-Selig-Essanay Exchange or write 

- U^ ^ GEORGE KLEINE 

■ '•■* i- 80 5th Avenue, New York City 

. ^_ 

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March 3, 1917 



THE MOVING PICTURE WORLD 



1321 



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[B^fpS K)QS(2)M»|\tl(L0@ R^ 



Skinner's Dress Suit 



Featuring 



BRYANT WASHBURN 

Is Sweeping the Nation Off 

Its Feet 



Read what they say about it: 

"We presented your feature 'SKINNER'S DRESS SUIT.' In my estima- 
tion, it is destined to rank high among photoplays of renown. It is entertain- 
ing and enjoyable from the first moment to the last. It is pure, clean and 
sweet. In it Bryant Washburn surely comes into his own and gives a char- 
acterization that is truly splendid. 

"I listened to the comments of the patrons and it was the unanimous verdict 
that the picture was fine. Even the House Manager, usually blase and un- 
responsive, had a smile from ear to ear and exclaimed, Tt's a bear.' " 

ALFRED HAMBURGER, Chicago, 111. 

Taken from the Story of Henry Irving Dodge 
in The Saturday Evening Post 

By arrangement with Houghton Mifflin Company. 




1333 Argyle Street, Chicago 



1C-E-! 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



r-E 



1322 



THE MOVING PICTURE WORLD 



March 3, 1917 




Soitral Slim Sows- 




black CAT 




FEATURES 

mean a standard quality and an in- 
tensified drawing power, through its 
continuous advertising power. 

Book the latest: 

"THE FIVE DOLLAR BILL" 

• featuring 

Webster Campbell 

and 

Anna Mae Walthall 

Screen time 29 minutes Released March 6 



"THE INVISIBLE WEB" 

featuring 

Mabel Bardine 



Screen time 29 minutes 


Re 


leased Feb. 


27 


Other Essanays: 








"TINY, SLIM 


AND 


FAT" 




Comedy with Nakimu 


Zaves, B 


C.j scenic. 




Screen time 15 minutei 


Released Feb. 28 





IS MARRIAGE 
SACRED 

o 

■ 

A FLAMING BANNER 

that will attract everyone. 

By Charles Mortimer Peck 
Featuring the 

ESSANAY STOCK 
COMPANY 

MARGUERITE CLAYTON 

EDWARD ARNOLD 

LILLIAN DREW 

SYDNEY AINSWORTH 

THOMAS COMMERFORD 

E. H. Calvert, director 

Here are the latest: 

"The Vanishing Woman" — March 3 
"The Pulse of Madness" — March 10 
"The Pallid Dawn"— March 17 
"The Wifeless Husband"— March 24 
"Meddling with Marriage" — March 31 
Screen time approximately 30 minutes. 

For earlier features inquire of your General 
Film branch office. Ycu can't afford to miss 
one. 





Trademark 
Reg. U. S. Pat. 1907 



PRODUCERS OF PICTURES FOR THE FAMILY 

1333 Argyle St., Chicago 




TBaDEMARC 

Res- U. 3. Pat. 1907 



12 



March 3, 1917 



THE MOVING PICTURE WORLD 



1323 



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TWO TELEGRAMS! 



H. H. Buxbaum, of New York City, wires the Selig Polyscope 
Company as follows : 

"Just screened 'A Strange Adventure.' Surely the best single 
reel I have ever seen." 



All Records Broken 

Joe Raymond, the Gordon Theatre; Rochester, N. Y., wires the 
Buffalo, N. Y., office of General Film Company, as follows: 

"Broke all house records today with Selig's wonderful feature 
'On Italy's Firing Line.' This three-day booking will make history 
for the Gordon. I consider it the greatest war review ever pre- 
sented to an American audience. No live exhibitor should overlook 
this wonderful opportunity. I told your representative, Mr. Rose, 
that we must have it for three days more next week. Please get 
in touch with him at once." 

Cash In With Selig Plays 



SELIG POLYSCOPE CO. 

CHICAGO, ILL. 




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1324 THE MOVING PICTURE WORLD March 3, 1917 



Big, New Pictures with a Big, 

New Idea Back of Them — 

FORTUNE 

PHOTO - PLAYS 

The Greatest Stories make the Greatest Pictures. 

The most brilliant, romantic and picturesque stories ever printed 
have appeared in Street & Smith's six famous fiction magazines — 
Ains lee's, Popular, Smith's, Top- Notch, People's and Detective 
Stories. 

We have secured the motion picture rights on all these great 
stories, and are producing them — not in the usual padded, long- 
drawn-out, five or six-reel form, but in 

Reels 

One Hour 
Screen Time 

No Padding -All Action 

New Street & Smith stories, as they appear, will be released 
simultaneously with publication in the magazines. 

1 5 million people have read the stories. 

1 5 million people will see our advertising of Fortune Photo-Plays 
in the Street & Smith magazines. 

A big new four-reel Fortune Photo-Play each week. Book the 
series now. 

DISTRIBUTED BY GENERAL FILM COMPANY, Inc. 

Produced by H. M. and E. D. HORKHEIMER 




March 3, 1917 



THE MOVING PICTURE WORLD 



132S 



~#^ 



h 




Lillian Walker 



(alias "Dimples") 



— the famous star of big productions, who has laughed and dimpled her way into the 
affections of all America — is now appearing in sparkling two-reel comedies for Gen- 
eral Film. The first picture is 

"DIMPLES' BABY" 

"Dimples" finds a perfectly beautiful infant in the tonneau of her limousine. She 
promptly decides to adopt it — and absurd complications and roaring comedy situations 
follow each other thick and fast. 

You will meet a big and constantly growing demand with this short, swift-action 
comedy — 30 minutes of fun and thrills centered upon the compelling personality of 
such a popular film favorite as Lillian Walker. 

This is precisely the type of short length subject now in public favor. Book now. 

Broadway Star Feature — Produced by The Greater Vitagraph 
DISTRIBUTED BY GENERAL FILM CO., INC. 



In Answer-in? Advertisements, Please Mention the MOVING PICTURE WORLD. 



1326 



THE MOVING PICTURE WORLD 



March 3, 1917 




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'.■»'"., 



' ' : ""■'■-' ■'<■:- ' •■■• i .• ■ '.^ ' 





Seeing 

is Believing! 



We don't ask you to take 
our word for it that 



"THE AMERICAN GIRL" 

Series of Two-part Western Dramas 

will achieve greater popularity than did "The Girl 
from Frisco" — 

OR that it sets a standard of excellence never before 
approached by two-part productions — 

OR that it is far ahead of serials in plot, action and 
drawing power — 



See For Yourself! 

So confident are we that this new SERIES will mea- 
sure up to everything we have been saying about it 
that we have arranged with all of the General Film 
Exchanges to screen the initial episode for you — 

"The Black Rider of Tasajara" 

featuring MARIN SAIS 

Write or call upon your Exchange 
and fix a date for seeing this 
bully picture. Don't book blindly. 

NOTE: All Kalem productions can now be booked independ- 
ently of the other releases furnished by the General Film 
Company. 



KALEM COMPANY 

235 W. 23d Street, New York 



•'--v,^;'".i,:.\f ,/;,. j ':. i'yrf-vi'':/; 1 "*-^'! ^i'.( v . : -"-'.'- •■"='? 'A-^.-?ivi',-'--.';- 








March 3, 1917 



THE MOVING PICTURE WORLD 



1327 




A Good Title is 
Half the Battle 

You can't expect to make money 
with poorly titled pictures 

A DAUGHTER of DARING 

Series of One-Part Railroad Dramas 

ought to pack them in on the strength of its name 
alone. 

But it has more to recommend it than a good, catchy 
title. 

It has Helen Gibson for its star — 

It is produced in Kalem's thorough style — 

And each episode tells a complete story. 





Short Length Features 

These one-part dramas by contributing authors 
familiar with the technique of Railroading, are just 
as truly features as productions six times their length. 

And we urge you to say so in your local advertising. 
We also want you to see the first episode — 

"In the Path of Peril" 

featuring HELEN GIBSON 

Your General Film Exchange will 
be pleased to make an appointment 
to suit your convenience. 

NOTE: All Kalem productions can now be booked independ- 
ently of the other releases furnished by the General Film 
Company. 



KALEM COMPANY 




235 W. 23d Street, New York 



1328 



THE MOVING PICTURE WORLD 



March 3, 1917 





NOTE 


K A LEM 


Productions 

can nowbe booked 
independently o f 
all the other re- 


1 ease s on the 

General Film 

Program 



"THE HAZARDS OF HELEN" 

Now that we are marketing a New Series cf Railroad Dramas featuring Helen Gibson, do 
not lose sight of our original Railroad Series — the one that ran more than two years before we 
brought it to a close. If you have never played any of the "Hazards," you have a money-mak- 
ing treat coming to you. Complete One-part Dramas. 

"THE GIRL FROM FRISCO" 

There are twenty-five of these, complete two-part Western dramas, adapted from Robert 
Welles Ritchie's stories originally published in "Short Stories" magazine. You never ran any 
better two-part pictures no matter who made them. Featuring Marin Sais and True Boardman. 

"GRANT, POLICE REPORTER" 

Does it mean anything to you that we are continually receiving letters from exhibitors to 
continue this Series indefinitely? Big stories they are, each complete, written by Robert Welles 
Ritchie, featuring George Larkin and Ollie Kirkby. They'll remind you of the one reel epics of 
days gone by; packed with action and thrills of the kind that pull people out of their seats. 

HAM "COMEDIES 

Ham and Bud have become indispensable to hundreds of wide- 
awake showmen. Their comedy is always clean and put over in 
masterful style. Your patrons will thoroughly enjoy the antics of 
this funny pair. 

KALEM COMPANY 

NEW YORK CITY 




235 WEST 23rd STREET, 



March 3, 1917 



THE MOVING PICTURE WORLD 



1329 




■atered at the General Pott Office, New York City, at Second Claia Matter 

J. P. CHALMERS, Founder. 

Published Weekly by the 

Chalmers publishing Company 

17 MADISON AVENUE, NEW YORK CITY. 
(Telephone, 3510 Madison Square) 

J. P. Chalmers, Sr President 

J. F. Chalmers.. Vice-President 

E. J. Chalmers Secretary and Treasurer 

John Wylie General Manager 

The office of the company It the address of the officers. 

CHICAGO OFFICE-Suite 917-919 Schiller Building, 64 West Randolph 
St., Chicago, 111. Telephone, Central 5099. 

PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway, 
Los Angeles, Cal. Telephone, Broadway 4649. 

SUBSCRIPTION RATES. 
United States, Mexico, Hawaii, Porto Rico and 

Philippine Islands $3.00 per year 

Canada. . . 3.50 per year 

Foreign Countries (Postpaid) 4.00 per year 

Changes of address should give both old and new addresses in full and 
be clearly written. Two weeks' time may be required to effect the 
alteration. 

ADVERTISING RATES. 

Classified Advertising — One dollar for twenty words or less; 

over twenty words, five cents per word. 
Display Advertising Rates made known on application. 

NOTE— Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD. P. O. Box 226, Madison Square Station. 
New York, and not to individuals. 

(Index to this issue will be found on page 1414.) 

■^ — — .^»^^^— 

"CTNE-MUNTJIAL," the monthly Spanish edition of the Moving Pic- 
ture World, is published at 17 Madison Avenue by the Chalmers Publish- 
lag Company. It reaches the South American market. Yearly subscrip- 
tion, $1.50. Advertising rates on application. 

■ ' ■ 

Saturday, March 3, 1917 



Facts and Comments 

WHATEVER may be the popular opinion of the 
usefulness of legislative investigating commit- 
tees close observers of the work being done by 
the Wheeler committee, which is investigating motion 
picture industrial conditions, are unanimous in the be- 
lief that no such committee has ever worked harder or 
more conscientiously or has secured more genuine in- 
formation on the subject under investigation. This is 
saying much for a legislative committee and, if true, 
we may look with confidence for a safe and sane con- 
clusion of the whole matter. 

In' investigations of this sort it too often happens 
that the ultimate action of the legislative body as a 
whole has been previously mapped out and determined 
and that the "investigators" are merely looking for 
such information as will substantiate the final action 
when taken. The lamb has been marked for the 
slaughter, and the justifying evidence must be manu- 



factured. There are indications in this case that a 
different course is being pursued. It is not that we be- 
lieve the motion picture industry is to go scot free, but 
we do believe that a tax if imposed will be so placed 
that the burden may be equitably divided among the 
different branches of the industry. 

On this point a strong inference has been given that 
there will be no tax placed on small exhibitors. If it is 
true that exhibitors are not to be taxed directly there is 
much ground for hope. It is true, and the Moving 
Picture World believes that the Wheeler committee 
cannot fail to make the discovery, that every exhibitor 
is already overburdened. The demand made upon 
him in almost every municipality in New York State 
is greater than any other industry has ever been asked 
to meet. So insistent and persistent have been these 
assaults that exhibitors, either singly or collectively, 
have never been able successfully to defend themselves. 
Many have been forced out of business thereby and 
others are on the verge of bankruptcy. To add an- 
other dollar to that burden would be the height of 
injustice and would border upon confiscation. 



THIS is the open season on censorship bills. In a 
score of states measures have been introduced 
looking toward regulation of motion pictures in- 
cidentally, and toward providing a few more "jobs" for 
political henchmen mainly. In many of the states 
where the industry has been threatened with censoritis- 
the exhibitors are out "gunning" in full force, but in 
others there is a lack of interest that may permit some 
obnoxious legislation. A case in point is that of Kan- 
sas, where the exhibitors' indifference allowed a very 
bad example of censor bill to become a law. The same 
is true of Pennsylvania. There should be no censor- 
ship laws by default. 

In this connection there have come to our attention 
complaints from exhibitors to the effect that the vari- 
ous exchanges in states where censorship is pending 
have refused to lend their assistance in the fight. What- 
ever has been the practice in the past the exhibitor 
should not depend upon the exchange to help him out 
of his troubles. For the most part the manager of 
exchange branches is buta hired man. If there is to 
be any outside assistance it should come from the home 
office of the distributing company, or from the pro- 
ducer of pictures. Theoretically the National Associa- 
tion of the Motion Picture Industry is supposed to 
handle censor bill contests and, while that organization 
is doing all that its resources will permit, there is a 
painful lack of funds which prevents it from prosecut- 
ing a vigorous campaign in every state. Hence, it re- 
mains for the exhibitor to get busy and make the best 
fight he can put up. 



A PROMINENT Southern exhibitor controlling 
several high class theaters heartily endorses 
the Moving Picture World for its article on 
this page two weeks ago refusing advertising on films 
that we considered harmful to the industry. He 
pertinently says that without publicity these abomi- 
nations of the screen would soon die out. Unfortun- 
ately there are a few men in the exhibiting end of the 
business as well as in the producing and renting end 
who will rush to get such pictures, and the more we 
tell of their unfitness the more they desire to get them. 
In this way the one per cent, counteracts all the good 
intentions of the ninety-nine per cent, and so the de- 
mand for censorship secures ample excuse for its exist- 
ence. 



1330 



THE MOVING PICTURE WORLD 



March 3, 1917 






Making a Hit 



gj By Louis Reeves Harrison 



DID it ever strike you that the audience makes the 
hit? What do any of us know about it anyway 
until we hear from that uncertain quantity the 
common people, damned by every weakling director and 
impotent playwright in the land? Of course the author 
must burn with ambition as he writes his story — it is 
about all he has to keep him warm — and the director 
must be saturated with egotism to put on the stuff he 
elects to visualize, or we would not be floating serenely 
on in the general flood of mediocre production toward 
higher salaries for our star performers. Nearly all the 
wealthy families of the future will be descended from 
movie stars and munition makers according to present 
indications. 

Did you ever hear of a director insisting, in his 
contract or verbally, that he must be given good plays 
to put on? Never. He thinks that his brass will be 
taken for pure gold. Until a few comet actors suddenly 
lighted up the movie skies, the, director took anything 
that came along and smeared it over with his own per- 
sonality and pet theories and declared that it would 
outshine the stars themselves, to say nothing of a few 
little half -burned candles, the hack scenario scribes. To 
the producer he said, "You don't need plays; you don't 
need actors ; all that you need is me. I am the whole 
orchestra from leader to drummer." 

You will find that the director who is modest enough 
to acknowledge that he did not "make" Frohman and 
Belasco is one of a line long enough to stretch from 
Times Square to the Battery who "made a hit on Broad- 
way." As a gentleman of dextrous insincerity he can 
make the average Hamfat turn green with envy. No 
director ever made a hit on Broadway, inside of a theater 
or out on the pavement. Now and then, author, actor, 
director and stage carpenter have united in a harmony 
of purpose and evolved a play which the people in front 
have discovered to be a work of art. 

"Let's do another like that," suggests the producer 
with enthusiasm. Each one of the factors in production 
swells up and honestly believes that he did the whole 
thing. "It was my play," says the Author. "Where would 
your play have been without me?" says the Director. "And 
me," says the Actor, the Camera Man, the Art Director, 
and the Stage Carpenter. The unvarnished truth is that 
the complete production, like a human being, is the creature 
of Heredity, Environment and Circumstances — through 
others of its kind. 

Odd as it may seem at first glance, it is that impres- 
sion which counts. The main object of nearly every- 
thing expressed in language and pictures is the effect it 
makes on the imagination or memory of those to whom it 
is addressed. The effect of a light screen presentation 
may be temporary, or of a strong one permanent — on the 
effect, on the impression it makes on the public, depend 
both its artistic and its financial value. 

This may seem like trying to enforce the obvious, but 
the very fact that an idea is self-evident, that it is easily 
seen by all, often causes it to be overlooked. There it 
stands in plain view— it is the impression we are after 
— yet it is- continually disregarded. For the sake of 
trivial economy, subtitles are rarely made effective by 
illustrative designs in harmony with what is imprinted 
on the screen, though they excite both attention and 
feeling when skilfully done. 

How few directors give consideration to the common 
sense of an audience ! Almost invariably they place a 
portiere where a door should be, so that an important 



conference, or a vital conversation may be easily over- 
heard by the villain. • ■ 

Shown in one of the Broadway theaters the other 
evening was a scene in which the villain was thrown over 
a cliff after an exciting struggle on the brink. We saw 
the dummy that was supposed to be him plunge down 
some five hundred feet, and were then given a view of 
him lying motionless at the base. Imagine our astonish- 
ment, two or three scenes later, on beholding him get up, 
dust his clothes and walk away. The entire audience 
burst into a scornful roar of laughter. 

That episode was seen by the director dozens of times. 
It was seen by the producer. It may have been seen by 
the purchaser. With them it was great. . With the audi- 
ence an unbroken fall of five hundred feet to the base 
of a cliff means death or serious injury. Which is 
right, producer or audience? 

A man does not have to be rich, or great, or well- 
dressed to grasp certain very simple things. A very large 
number of those who go to the picture show have had 
experience — even a small boy knows something about 
how far he can fall without doing himself serious dam- 
age. To oppose elementary common sense in the treat- 
ment of a story, as is done in thousands of moving pic- 
tures, indicates that the directors are more stupid than 
the audiences they address. Army officers confer about 
the plans of battle in a room where there is a portiere 
wholly unguarded. Officers of highly trained intelli- 
gence stick a record of these plans in an outside pocket, 
or in a table drawer, anywhere they will be exposed to 
theft. A wife receives a letter which she does not wish 
her husband to see — it may arouse his suspicions. Does 
she burn it at once, or does she drop it where he may find 
it without trouble? 

Then we have the short-weight playwright, who is 
too weak in resource to avoid the arbitrary, the accidental, 
the unbelievable. How often does he present the com- 
mon ordinary facts of life as the rest of us see them? 
He shows that he cannot — it is beyond his ability — when 
he deliberately avoids contemporary life as a background 
for contemporary action, just as much as when he forces 
his characters to do the impossible and transgress any 
sane conception of what they should be under natural 
influences from without and from within. There is a 
failure of conviction when a character goes beyond what 
it is reasonable for us to expect, and a play that is not 
convincing will never make a hit. 

To make a hit, the play must have a theme, a purpose, 
character, mood and an address to the eye in harmony 
with its mood. It must have greater depth than the 
solution of a mystery, or the gratification of curiosity as 
to how it will turn out. Suspense is essential in most 
cases, but as a means to an end. that end the lasting im- 
pression made. It is part of the playwright's work to 
evoke the interest of expectancy — the spectators must be 
made to desire what is to be set before them. All this 
can be destroyed by lack of truth in portrayal. 

Between authors who are careless about structure and 
motive and directors who are stupid about treatment there 
are very few real hits made during an entire season. 
Nearly any competent critic can put his finger on the 
weakest spot of screen production, the lack of logical con- 
ception and presentation. To make a hit, the complete 
product must be unobjectionable to the common sense of 
the average audience. To make the right impression, it 
must be consistent in all its parts, its entire form a rea- 
sonable guarantee of its validity. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1331 



A House Divided ■ « 



#i/ Sam Spedon 



EVERYBODY in the industry recognizes the power 
of organization, but some have had a keener ap- 
preciation of it than others. For this reason a 
few well-intentioned men, good organizers, started the 
National Exhibitors' League of America. It promised 
great things for the advancement of the motion picture 
industry and it was heralded as the right move in the 
right direction. One of the men who started it was made 
its president, had high ideals and started to put them 
in operation. After a while he saw great possibilities of 
power, used it for political preferment and fell by the 
wayside. From that time history seems to have repeated 
itself and the league has been cursed with cliques and 
politics. 

The National League has the nucleus of a strong or- 
ganization for the accomplishment of great good and we 
agree with Mr. Trigger that it requires a man as its leader 
who is "an organizer with ability and force, well balanced 
and truly square." Such a man might bring together the 
different branches of organized exhibitors under one 
head. 

Every week we read in our trade papers that dif- 
ferent bodies of exhibitors in different states are or- 
ganizing separately, independent of the National League 
to meet local conditions as they exist in their territories, 
to handle their own affairs, calling themselves Exhibitors' 
Associations. It is a good sign and shows they are 
alive to their own interests. It indicates, however, that 
these associations, while not inimical, are not in har- 
mony with the National League. 

There is no reason why they should not organize 
locally under whatever head they see 'fit, if it serves 
their interests best. There is no reason why these as- 
sociations should not have representation in the National 
Association of the Motion Picture Industry, for the sake 
of harmony. And for the same reason we would like 
to see them represented at the National Convention of 
Exhibitors at Chicago, next July. Their absence would 
mean a greater division. 

Since writing the above .we are in receipt of the fol- 
lowing communication from F. J. Rembusch, president 
of the Exhibitors' Protective Association of Indiana : 

"If we need a National Organization at any time let 
the different States work together. I have been in it 
seven years and I can't see where a national organiza- 
tion is really necessary, but I do see where a state or- 
ganization is necessary. They have never used the Na- 
tional Organization except to give balls, expositions 
.and conventions, all of which has been charged to the 
overhead of this industry and a few exhibitors made 
money out of it. Here we are, in the midst of a crisis 
in Indiana. We have asked the National Association and 
the Motion Picture Exhibitors' League of America, both 
of them, to help us with a donation. One of them says 
it cannot and the other does not even pay any attention 
to us. Why should we belong to a national organization? 
We have paid our per capita tax and worked for the 
national organization for seven years and got nothing, but 
. we will never do it again. 

"I was down in Kentucky and those boys say 'Nothing 
doing.' They will never belong to this national or- 
ganization. Neither will any of the States and I am 
going to do my utmost if I have any power at all to 
disrupt the present national organization, and every trade 
journal should jump in and help." 

We cannot see why the National Exhibitors' League 
of America should be disrupted. We advocate its reor- 



ganization and a different get-together policy to make 
it what it was originally intended to be, the represen- 
tative head of all the bodies of organized exhibitors. 
If something isn't done pretty soon we cannot see, if 
all we read and hear is true, how a house so divided 
against itself can possibly stand. 

An expression of opinon, without animus, is always 
deserving of consideration. We respect Mr. Rembusch's 
statement as far as his experience and knowledge are 
concerned and we must agree with him that the evi- 
dence is largely in support of the dissatisfaction he 
registers. When an organization, or any body of men, 
takes money from affiliated members for the accom- 
plishment of things for the good of the exhibitors and 
does nothing to that end it not only deserves to hear 
what others think of it, but it invites criticism, that in 
the future it may correct the mistakes of he past. 



Film junkmen 

By Sam Spedon. 

THE film junkmen breeze in upon the exhibitor, 
or prospective customer like a cyclone. Solomon 
in all his glory was never arrayed like one of 
these. "Believe me," the junkman says," I'm a regular 
fellow and everything I've got to offer you is a clean- 
up." Then he whips out a one or three sheet poster 
printed in all the colors of the rainbow, showing a female 
dressed like Eve in the garden of Eden. "That's the 
stuff that will pack 'em in. Of course the picture isn't 
as bad as the poster or the title suggests, but believe me 
it's what you need in a slow town to put some pep in 'em 
and make 'em stand up and take notice." 

You've met this genus homo. He never fails to tell you 
what he doesn't know about the "show" business isn't 
worth knowing. He doesn't tell you that his knowledge 
of the "show" business was gotten from attending bur- 
lesque shows and frequenting questionable cabarets. He 
doesn't tell you that his status in society has been derived 
from his associations with those who knew less about it 
than he does. He doesn't tell you that his knowledge of 
psychology and character was gained from a study of 
human weaknesses and tendencies, to which he must 
always appeal. He doesn't tell you his knowledge of 
the rest of the world is confined to the place where he 
was born and brought up. Take it from us, what he 
doesn't know about motion pictures and a whole lot of 
other things would fill a public library. Take it from him 
and he will convince you that you are a fool and he is a 
regular Solomon, and when you wake up you will admit it. 
He is after the nimble six-pence, not the slow shilling. 

How do they do it ? On their nerve ! They believe in 
the distorted golden rule "Do unto others what they would 
do unto you, but do them first." They presume, as most 
of us do, that the majority of people are honest, but 
they believe that we are all after the dollar, honestly 
if we can, but we want the dollar. They put us to the 
test, they are willing to take a chance at anything once 
and they think you are just as willing to take a chance, 
too. If they are right and you fall for the junk, you 
have no comeback. 

Every new business has been the mecca for a lot of unde- 
sirables, and the motion picture industry, with its get- 
nab-quick and easy money tales, is not an exception. 
Cripple Creek and the gold fields of California were 
never so alluring. It will take time to get rid of the 
junkmen and their junk, no time like the present. 



1332 



THE MOVING PICTURE WORLD 



March 3, 1917 



Grilling the Promoters 



® H 



New York Legislative Committee Looks Into 
the Operations of the "Get-Rich- 
Quick" Concerns 



THE claims of enormous profits to be made in the film 
business spread broadcast in circulars by prospective 
sellers of motion picture stocks came to the attention 
of the State Legislative Committee, which is investigating the 
industry as to its taxability, when the committee resumed its 
hearings at the Murray Hill Hotel, New York, on Wednes- 
day, February 14. Testimony in this connection was given by 
J. T. Morrison. 

Joe Engel on the Pan. 

Joseph W. Engel, treasurer of the Metro Pictures Corpora- 
tion, was under question-fire of the committee on Wednesday. 
Mr. Engel, according to the committee, had been subpoenaed 
to appear as a witness on the Friday preceding, but had failed 
to do so. Mr. Engel's legal representative, J. Robert Rubin, 
protested against any citation of his client for contempt of 
the State Legislature, declaring that as far as he knew Mr. 
Engel had not received a subpoena. Chairman Wheeler stated 
that the charges would stand. 

During the course of Mr. Engel's examination Senator Hin- 
man several times charged that there were inaccuracies in the 
financial statements of the Metro Pictures Corporation, as 
submitted to the committee. Senator Hinman queried Mr. 
Engel as to the latter's personal information regarding many 
points. Mr. Engel gave answers with the aid of C. K. Stern, 
auditor of Metro. 

In an apparent desire to place any blame for any alleged 
inaccuracies Senator Hinman called Mr. Stern to the stand. 
He told the committee that he had no knowledge as to why 
there had been a lapse of eight days between the completion 
•of the statement and its receipt by the committee. Asked 
whether his written answers or the copy of his dictation to 
the stenographer, who prepared the formal report, had been 
preserved, the witness said that he doubted that any such 
papers had been kept. He said that he would, however, make 
an effort to find them. Chairman Wheeler took exception 
several times to what he termed were Mr. Rubin's efforts to 
coach Mr. Engel when the latter was on the stand. Mr. Rubin 
said that his actions were entirely misunderstood — that his 
replies to Senator Hinman's questions were in no way meant 
as hints to the witness. 

J. E. Brulatour, a dealer in raw stock, manufactured by the 
Eastman Kodak Company, was the chief witness in the after- 
noon. He testified that he sold the raw film for what profit 
he could get, and not on a commission basis. He agreed to 
furnish the committee with a list of his stock holdings in 
various moving picture producing and distributing organiza- 
tions. He refused to tell the committee the amount of raw 
stock he sold annually or the total output of the Eastman 
company. Mr. Brulatour said that he considered such figures 
valuable business information, and for that reason did not 
feel at liberty to give them. 

Albert E. Smith, head of the Vitagraph Company, was re- 
called to the stand to verify the written report of his firm's 
financial condition, which had been submitted to the com- 
mittee. 

Investigating the Get-Rich-Quick Promoters. 
On Thursday J. T. Morrison, head of the J. T. Morrison 
Company, was the chief witness. He told the committee that 
he was a broker dealing in investments and securities. In 
answer to Senator Hinman's question the witness stated that 
the only film securities in which he dealt were those of the 
American Standard Motion Picture Machine Company. He 
identified for the committee two circular letters, and said that 
they were duplicates of letters that had been distributed 
throughout the city. These circulars were intended to stimu- 
late the sale of the stock of the American Standard company. 
In glowing terms they told of the big profits that could be 
made in motion pictures. 

"You state here," said Senator Hinman, reading from the 
prospectus, "that the film industry is worth $500,000,000. 
Where did you get that information?" 

"The figures were compiled from Government statistics — at 



least I believe they were. Let me explain that all the figures 
contained in the circulars were furnished me by the American 
Standard Company." 

"Have you made any attempt to verify any of these fig- 
ures?" 

"No, I have not. That is none of my business." 

"You say in the circular that a certain film concern re- 
turned $500 in dividends for every dollar invested. Is that 
true?" 

"I couldn't tell offhand, but I suppose it is." 

At this point the witness again explained that the figures 
in the circular had been furnished by the American Standard 
company, and that he was merely a broker selling the stock. 

"It is also stated here that it was reported that $3,000 had 
been bid for a certain stock, whose par value was $100 per 
share. Have you any personal knowledge of that report. Do 
you know of any such stock?" 

The witness stated that he "really didn't know" of any such 
stock, and again explained to the committee that the figures 
had not been obtained by him. 

Senator Hinman then quoted excerpts from the circulars. 
He read passages in which it was stated that Marcus Loew 
has risen from a poor man to a millionaire in twelve years 
through the motion picture; that William Fox was making 
more than a million a year; that J. Stuart Blackton and Al- 
bert E. Smith had made fortunes, had received millions in 
dividends and in addition owned a corporation now worth 
$25,000,000, and that the Universal company were paying big 
dividends. • 

"Do you know that all this is true?" asked Senator Hinman. 

"Yes," replied the witness in a confident tone. 

"How do you know it?" 

"Because I assume that the figures and statements supplied 
by the American Standard company are correct." 

"Would it surprise you if you were told that the Universal 
Film Manufacturing Company had not paid a dividend in 
some time?" 

"Yes, it would." 

"But your company asserts doubtful things as facts," said 
Senator Hinman. "I will read again from the circular: 'We 
particularly call your attention to the fact that stock of the 
American Standard Motion Picture Machine Company is 
owned by many lawyers, corporation heads and bankers.' Can 
you name a lawyer who owns stock?" 

"No, sir." 

"A corporation head or banker " 

"No." 

The witness once more explained where the statements had 
come from, and Senator Hinman came back with: 

"The circular states that the officers and directors of the 
company have been vouched for by a large number of. in- 
fluential bankers. Did they vouch for them to you?" 

"No," was the answer. 

"Can you name anyone you know who vouched for them?'' 

"No." 

The witness was requested to bring further data before the 
committee on the morrow. Others who testified Thursday 
were Walter W. Irwin, who certified to the correctness of 
the financial statements of V-L-S-E.; Arthur S. Friend, treas- 
urer of Famous Players-Lasky, who did likewise; Walter N. 
Seligsberg, treasurer of Triangle, who gave similar testimony, 
and M. J. Gerson, an exhibitor of Whitestone, L. I. 

Mr. Gerson was also a witness on Friday, and gave the 
committee some insight into the problems that confront the 
smaller exhibitor. The witness conducts two houses of less 
than 500 capacity each. 

In answer to the Senator's questions he said that the ex- 
hibitors could not stand a tax at the present time. He said 
that he could speak for a lot of other exhibitors beside him- 
self. He told the committee that the high cost of living had 
cut into his receipts, and into many other exhibitors' receipts, 
to a great extent. He said that, whereas a family used to go 
to a motion picture show several times a week some time 
ago, their allowance gave them opportunity to go only once 
a week now. He said that he had been getting his informa- 
tion from personal talks with his patrons. 

Mr. Gerson told the committee that the exhibitor's chief 
complaint was the exchanges. He said that the exhibitor had 
to pay for everything — slides, stills, paper and the like. He 



March 3, 1917 



THE MOVING PICTURE WORLD 



1333 



also averred that the smaller exhibitor was often forced to 
accept a print of a picture that was in very poor condition. 

Mr. Gerson was followed on the stand by C. K. Stern, 
auditor of Metro, who on Wednesday had promised to look 
up the original notes, from which the answers to the commit- 
tee had been made. He had brought these notes with him, 
and submitted them to the investigators. 

C. P. Butler, also of Metro, was asked routine questions re- 
garding several companies producing for the Metro program. 

J. T. Morrison, the witness who had been on the grill the 
day before, was again called. He told the committee that the 
figures they had looked over the previous day had been ob- 
tained by investigation by "attorneys." He refused to tell 
the committee who the attorneys were, or anything about 
them. He sharply gave it as his opinion that such informa- 
tion was out of the pale of the committee. He was directed 
by Chairman Wheeler to answer the question as to who had 
made the investigations upon which the statements contained 
in the circulars were based. Again he refused, adding: "All 
these statements are true and I can back up what I say." The 
atmosphere waxed warm with a wordy duel, and the witness 
finally qualified his refusal with the statement that he would 
give the information only if he was given a written order to 
do so, or if his counsel agreed that the committee had a right 
to the information. 

"This investigation is hurting my business," he said, "and 
this is my own personal business. The committee has no 
right to pry into my business." 

Assemblyman Schimmel said that it was not the endeavor 
of the committee to pry into any person's business. He also 
called the witness to book for his belligerent attitude, and 
told Mr. Morrison that there was more than one way to re- 
fuse to answer a question. More speeches along this line 
served to assuage the witness somewhat, and after he had 
cooled a bit he was asked if he would be willing to fur- 
nish the committee with a list of names of persons who had 
bought stock in the American concern. 

Mr. Morrison "absolutely refused" to furnish any such list, 
stating that no broker could even be expected to give a list 
of his clients. Mr. Morrison agreed to appear before the 
committee again. 

A short afternoon session brought testimony from Joseph 
Schenck, president of the Norma Talmadge Film Corpora- 
tion, and head of the booking department of the Marcus Loew 
enterprises. Mr. Schenck verified the financial statement of 
his corporation. He said that the officers of the corporation 
received no salary as officers as yet, but that they expected to. 

Verbal fireworks were set off in the committee room on 
Saturday during the examination of M. D. Koepple, attorney 
for J. T. Morrison. The attorney was very belligerent in his 
attitude toward the committee. He refused to answer sev- 
eral questions put by Senator Hinman, and earned the dis- 
pleasure of the entire company, which took material form in 
the shape of rebukes from Assemblyman Schimmel and oth- 
ers. In fact, Assemblyman Schimmel's statements were more 
of a warning than anything else. 

Senator Hinman had considerable difficulty in getting the 
witness to answer questions regarding the extent of the lat- 
ter's knowledge of the flowery claims of motion picture 
profits contained in the circulars sent out by the Morrison 
company. Almost invariably the witness would counter with 
a query as to what business it was of the committee's. 

"This matter has a great bearing on this investigation," 
said Senator Hinman. "Many of the statements in the cir- 
culars are absolutely opposite to the testimony given before 
this body by more than fifty men high up in the motion pic- 
ture industry. Either the testimony of these men is untrue, 
or the statements in the circulars are untrue; either the state- 
ments are misleading, or the testimony of these men, given 
under oath, is untrue, and this committee wants to know 
which is right?" 

The lawyer did not answer directly, but began another ar- 
gument. He said that the figures concerning the Vitagraph 
company he had obtained while at luncheon with "Mr. Rock" 
of the Vitagraph company. He said that he had luncheon 
with "Mr. Rock" about eight months ago. Senator Hinman 
endeavored to pin the witness down to a definite date on 
which the lawyer had seen "Mr. Rock, who organized the 
Vitagraph company" but was unable to do so. Upon reflec- 
tion and after many questions the witness stated that he was 
positive he had seen "Mr. Rock" in 1914. Mr. Koepple said 
he did not know 'Mr. Rock's" first name. 

The witness refused to allow the committee to see a paper 
which, the witness said, bore statistics from which much of 



the matter that comprised the Morrison circulars had been 
obtained. 

Assemblyman Schimmel, addressing Mr. Koepple, said 
that the witness's attitude was not decent, gentlemanly, or 
courteous. Chairman Wheeler also told the witness that his 
refusal to allow the committee to see the paper from which 
he had read some figures was a discourtesy. 

The witness calmed somewhat, and was willing to continue 
his testimony, but Senator Hinman told him that there was 
nothing more — that his "attitude was enough." 

During the morning session Walter W. Irwin was again a 
witness. His testimony was more general on Saturday. Dur- 
ing the course of his examination he said: 

"The motion pictuie industry should be the last one to be 
taxed. The motion picture is the greatest social medium in 
the country today. It keeps more ,.eoplc out of insane asy- 
lums than any other one thing — especially farmers' wives, 
whose minds so often weaken as the result of their monoto- 
nous lives. Any police commissioner will tell you, too, that the 
motion picture is the strongest enemy of the saloon. If you 
tax the industry you will hit hardest the public which has 
not hitherto found motion pictures above their means." 

"How about all the $50,000 salaries in the motion picture 
industry? Do you know of any other where there are so 
many high salaries paid?" Mr. Irwin was asked. 

The witness stated that he did not, putting to the commit- 
tee this question: "Do you know of any other industry where 
there is the necessity for such steaming up and creative abil- 
ity as there is in this business?" 

John J. vVittman, an exhibitor who controls two theaters 
in the Bronx, told the committee that when his Eldorado the- 
ater seated only 299 he was making more money than when 
the seating capacity had been increased to 600. He said that 
the t price of entertainment had caused the narrowing of 
the margin of profit. He stated that with the lesser seating 
capacity a shorter show was given and that the house could 
be filled so many more times a day than now. 

At the close of the session Senator Wheeler stated that 
the committee would, late in the week, continue their in- 
vestigations up-state. He said that such cities as Rochester, 
Buffalo, Utica and the like would be investigated. He inti- 
mated that most of the testimony from these cities would 
consist of that of exhibitors, adding that the committee would 
be most thorough in its investigation. He said that the com- 
mittee would probably resume its hearing in New York in 
about two weeks. 



Small Exhibitors Safe From Tax 

Chairman Wheeler, of New York State Legislative Commit- 
tee, Says They Will Be Given No Additional Burden. 

THE small exhibitor of New York State need not fear 
that he will be made to pay a burdensome tax. That 
is the gist of an interview given a representative of 
the Moving Picture World by Assemblyman Herber C. 
Wheeler, chairman of the legislative committee, which has 
been investigating the motion picture industry in New York 
with a view to ascertaining whether or not the industry is a 
fit subject for State taxation. 

"The committee has not yet decided whether any tax shall 
be placed on the industry," said Chairman Wheeler at the 
conclusion of Saturday's session. "That question will not 
be decided until after the committee has gone over and con- 
sidered every bit of evidence in its possssion. We have col- 
lected a mass of information and it will be some time before 
we can make our report to the Legislature. But you can take 
it as an assured fact that no burdensome tax will be placed 
upon the small exhibitor." 

"Is it meant by that," the Chairman was asked, "that there 
will be no tax placed that will cause an increase in the price 
of admission to the great mass of people to whom the price 
of admission to a motion picture show means something — 
in fact, means that if it were increased at all they could not 
afford to go to a show?" 

"That is about the meaning," answered the Assemblyman; 
"there will be no tax that would cause that. Should the com- 
mittee decide to recommend a tax that would in any way af- 
fect the small exhibitors it would be so light -that it would 
not prove burdensome in the least. 

"It has been stated in some of the informal hearings of 
the committee by a certain member that he would not be in 
favor of a tax of any kind being laid upon a theater seating 
three hundred or less, and in no case a tax on any theater 
charging ten cents or less. Of course, no such form of taxa- 



1334 



THE MOVING PICTURE WORLD 



March 3, 19L 



lion would be considered by the committee, but it just goes 
to show what at least one of the members thinks. 

"We are very much gratified at the manner in which the 
whole motion picture industry has acted during this investi- 
gation. With one or two exceptions the witnesses have 
given us every assistance that was within their power. I 
believe that the committee as a whole is at present better 
informed regarding the industry than any one man in it. 
We have been given the inside facts in confidence and these 
facts disclose the whole inside workings of the industry. 
They are facts that have never been given to an outsider." 



The Outlook In Albany 

Suggested Tax on Tickets of Admission — Not Strong for 
Censorship. 

UNLESS Assemblyman Wheeler, chairman of the legis- 
lative committee, which has been busy for some few 
weeks past investigating the question of a proper tax- 
ation of the motion picture industry, returns from New York 
with some plan that is the outcome of the hearings, it now 
seems probable that the legislators will favor Assemblyman 
Coffey's bill in relation to a tax on amusements and enter- 
tainments. The bill was introduced on January 30 and re- 
ferred to the Committee on Taxation and Retrenchment. 

Both Senators and Assemblymen today expressed the opin- 
ion that as a measure of taxation on the motion picture indus- 
try it was one that appeared to meet with almost universal 
favor. Under the provisions of the bill a ta:; will be collected 
on the sale of tickets of admission to all places of amuse- 
ment or entertainment open to the general public. The bill 
provides that the tax on each ticket be fixed as follows: 

Admission of 25 cents orjess, the tax will be J4 of 1 cent; 
admission of more than 25 cents and less than 50 cents, the 
tax shall be Yz of 1 cent; admission of more than 50 cents and 
less than 75 cents, the tax shall be Y of 1 cent; admission of 
more than 75 cents and less than $1, the tax shall be 1 cent; 
admission exceeding the sum of $1, there shall be an addi- 
tional tax of J4 of 1 cent for each additional 25 cents, or 
fraction thereof, charged for admission. 

The bill further provides that adhesive stamps shall be pre- 
pared by the State Comptroller in various denominations and 
sold to persons giving entertainments. These tickets in the 
proper denominations must be attached to the tickets of ad- 
mission. 

Failure to comply with the law becomes a misdemeanor, 
punishable by a fine of not less than $100 nor more than $500, 
or by imprisonment of not more than six months, or both fine 
and imprisonment. The bill provides for the cancellation of 
the stamps, penalty for illegal use of same and likewise gives 
the State Comptroller the right to examine all books and 
papers and tickets of admission of any person, firm or asso- 
ciation giving entertainment. If the bill becomes a law the 
moneys accruing from the taxes imposed shall be applied to 
the general fund. 

The bill is very explicit in its definition of places of amuse- 
ment and entertainment, including shows, side shows, cir- 
cuses, theaters, motion picture shows, baseball games, foot 
ball games, bowling, basketball, boxing and wrestling, horse 
racing, foot racing, automobile racing, bicycle and motorcycle 
racing, aquatic sports and dances. 

State and county fairs, private affairs held for the benefit 
of any church, church societies or secret societies, lectures 
for the benefit of school or college, or entertainments by lec- 
ture bureaus and private dances are exempt. 

Up to the present time very little talk is being heard in 
either the Senate or Assembly towards the establishment of 
censorship in this State. A person close to Senator Elon R 
Brown made the assertion today that in view of Governor 
Whitman's attitude towards a censorship bill lajt year, it was 
very doubtful if any attempt would be made at the present 
session to force censorship matters when the same executive 
was occupying the position he does. 

In the Assembly, while it is known that Speaker Thaddeus 
Sweet favors censorship, little talk is heard along these lines, 
the principal conversation centering on the possibilities of 
taxing' the motion picture industry in some way or other that 
would be just and likewise assist in bettering the State's 
financial condition. 

Prominent leaders in the Assembly were emphatic today in 
their assertions that Assemblyman Coffey's bill appeared to 
meet the situation, unless unexpected developments would 
be the result of the present New York hearings. 

The committee, with its extension of time to March 15, 
will be busy for the next two or three weeks in continuing its 
hearings and in framing its bill and report which will be pre- 
sented in both houses next month. 



New Pathe Serial 

"Mystery of the Double Cross," Written by Gilson Willet and 
Produced by the Astro Company. 

FOLLOWING the widely discussed reports concerning 
Pathe's big production, "Mystery of the Double Cross," 
it is now definitely announced that this serial will be 
released March 18. "Mystery of the Double Cross" is char- 
acterized as something entirely new in serials. It has ad- 
venture, thrills and an absorbing mystery which will bring 
audiences back week after week. 

This mystery is an inherent part of the story and therefore 
cannot fail to stimulate a cumulative interest, which will 
make anyone who has seen the early episodes anxious to see 
them all. J. A. Berst, vice-president and general manager of 
Pathe, considers it "different" and therefore better than any 
mystery serial that has preceded it. 

Mollie King is the heroine and she is supported by a cast 
of unusual excellence. William Parke is the man, under 
whose direction, the serial is produced by the Astra Film 
Corporation at the Pathe studio in Jersey City. It is a 
photodramatization by Bertram Millhauser of Gilson Willets' 
original story. The words, "Double Cross," are not used in 
a slang sense. The sign of one cross superimposed on an- 
other is the well of mystery of action and thrills. 

Mollie King is seen as Philippa Brewster, the heroine. 
Sister of Charles King of the famous team of Brice and 
King, she has attained success on the stage, but her charm- 
ii:g personality on the screen has made her particularly suited 
to important parts in a number of motion pictures which 
have served to increase her reputation and give her name a 
box-office value, which her splendid work can only heighten. 
The part she plays in this feature-serial gives her full oppor- 
tunity to display her beauty and ability. 

Pathe's advertising and publicity campaign on serials can 
always be relied upon to develop unusual ideas and to build 
business for exhibitors. "Mystery of the Double Cross" will 
be no exception in this regard and announcement will soon 
be made of the unprecedented campaign on this serial. 



Louis R. Fuster Missing 



Fearing that Louis R. 




Louis R. Fuster. 



the Convent avenue address 
this article. 



Fuster, a motion picture photog- 
rapher, has met with 
foul play, his wife has 
asked The Moving Pic- 
ture World to endeavor 
to locate him. Fuster 
has been missing for 
about eight months. 
Mrs. Fuster, who is the 
mother of a thirteen- 
months-old baby, is al- 
most prostrated with 
grief over her hus- 
band's long absence. 
She writes that she left 
her husband in San 
Francisco to come to 
visit her sick mother 
at No. 25 Convent ave- 
nue, New York City. 
Fuster was to follow 
his wife here, but noth- 
ing has been heard of 
him by his wife since 
she left the Coast. She 
will appreciate any in- 
formation r e g a r d ing 
him sent to her in care 
of Mrs. P. Silvester at 
Fuster's likeness accompanies 



MAJESTIC SUES FAIRBANKS. 
The Majestic Motion Picture Company has commenced an 
action against Douglas Fairbanks to recover damages to 
the amount of $250,000 for violation of contract. An'mjunc- - 
tion pending the trial of the suit is asked to prevent Mr. 
Fairbanks from making pictures under auspices other than 
the Majestic Company. 



SHERRILL WITHDRAWS FROM ART DRAMAS. 

William L. Sherrill announces the withdrawal of the Froh- 
man Amusement Corporation, of which he is president, from 
"the Art Dramas. Inc., the same taking effect February 17. 
Art Dramas, Inc., is a distributing organization. 






March 3, 1917 



THE MOVING PICTURE WORLD 



1335 



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The Motion Picture Exhibitor 



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WRITE US EARLY AND OFTEN 

THE MOVING PICTURE WORLD carries the 
most complete record of Exhibitors' News. This 
department aims at being the fullest and fairest 
chronicle of all the important doings in the ranks of 
organized exhibitors. To keep the department as com- 
plete and as useful as it is now we request the secre- 
taries of all organizations to favor us with reports of 
all the news. Coming events in the ranks of the or- 
ganized exhibitors are best advertised in this depart- 
ment of the Moving Picture World. 



EXHIBITORS' LEAGUE ORGANIZER. 
In answer to recent inquiries in regard to the Exhibitors' 
League Organizations and for the information of exhibitors 
in any of the States, readers will kindly note that Fred J. 
Herrington is National Organizer for the Motion Picture 
Exhibitors' League of America. All correspondence on the 
subject may be addressed to him at 402 Knox avenue, Pitts- 
burgh, Pa. 



Philadelphia Exhibitors Entertain 

Give Dinner and Dance at Hotel Bingham Roof Garden. 

SNOW outside and good cheer within marked the dinner 
entertainment and dance held last Thursday evening, 
February 15, on the roof garden of the Hotel Bingham, 
Philadelphia, by the Motion Picture Exhibitors' League. The 
affair was a success from start to finish and the officers of the 
league and the committee on arrangements were showered 
with well deserved congratulations. 

Stars of the film lent the effulgence of their presence to the 
entertainment and addresses were delivered by high officials 
of the city and stage government. President John O'Don- 
nell, as toastmaster, was the first to rise and make an ad- 
dress of welcome, felicitous alike in spirit and phrasing. As 
he spoke a huge American flag over his head unfolded and 
scattered hundreds of smaller flags which were eagerly 
grasped as souvenirs. 

State Senator Samuel Salus, the first speaker, delivered an 
address on the growing popularity and importance of the 
silent drama and the permanence of its place in the com- 
munity. He deplored the tendency of iron clad combinations 
of an illegal nature and assured the members of the league 
that the legislature and legislative commissions at Harris- 
burg are eager to consider any plans that may be formulated 
for the betterment of the industry. Dr. E. J. Cattell, City 
Statistician, made his usual favorable impression as a speaker, 
and while furnishing much interesting and informative data 
concerning Philadelphia and its industries, kept his audience 
interested and amused by flashes of wit. 

During the progress of the dinner dancing was indulged 
in intermittently and a bright cabaret show, which included 
much of the best talent playing at local theaters, divided 
interest. 

Two diminutive stars furnished the first surprise of the 
evening, little Emmy Gorman and Madge Evans. Both de- 
livered winsome addresses. 

The big feature of the evening was the arrival of J. Warren 
Kerrigan, the Universal, Red Feather and Bluebird star, who 
announced that he is about to produce his own pictures, on 
the West coast. He plans to remain in Philadelphia and visit 
several theaters, of which the first to be so distinguished will 
be the Overbrook, where Mr. Kerrigan is expected or. 
the 23rd. 

Violet Mersereau and Claire Mersereau, the dainty Univer- 
sal and Bluebird stars, accompanied by their mother, were 
present through the courtesy of V. R. Carrick. 

The committee in charge, who were responsible for "the 
success of the affair, were: John .O'Donnell, Sam Blatt, chair- 
man; C. H. Goodwin, ^rretirv: A. Fisher, Harry Green. 
Harry Berman and Ben Shindler. 



Among those present were: Herbert Ziven, X. R. Carrick. 
H. Osborne, B. R. Talmas, Louis Bache, David Starkman, 
Wm. Schwalbe, Charles Klang, P. Glenn, G. Dunbow. Mr. 
and Mrs. Allen May, M. Fishman, G. W. Pierce, George 
Kline, C. Looby, C. Calehuff, L. Bloomfield, W. C. Smith, 
Samuel Spedon, Mr. and Mrs. F. V. Arniato, Samuel Blatt, 
C. H. Goodwin, A. Fisher, Harry Green, Harry Berman, 
Benjamin Shindler, Morris Spieres, Albert Brown, E. War- 
ren Smith, W. S. Boyd, R. Bloomgarden, John Smith, George 
Naudascher, John Bagley, C. Conway, H. Kruper, G. W. 
Pierce, Robert McCurdy, F. Hill, Jack Rosenthal, Harry 
Katz, W. G. Murray, Jerry Shaw, Miss Myrtle Talley, Miss 
Tilly Shapiro, Miss Gladys Kinkaid. 

Maritime Exhibitors Meet 

In Session at St. John, N. B., They Take Action on Contracts 
and Serials. 

IN THE first semi-annual session of the executive board 
of the Motion Picture Exhibitors' League of the Mari- 
time Provinces, held in St. John, N. B., last week, the 
board went on record as favoring the Federal plan of censor- 
ship, and loudly voiced its protests against signing contracts 
for serial photoplays and against signing contracts for fea- 
tures, without first having the signature of the head office 
of the film company. The board also voiced its disapproval 
of the percentage plan for big features. 

All sessions were held in the office of the president, Walter 
H. Golding, manager of the Imperial theater. In addition 
to Mr. Golding, those present included N. V. Gastonguay, 
Orpheus theater, Halifax, vice-president; W. W. Winter, 
Empress theater, Moncton, N. B., vice-president for New- 
Brunswick; F. G. Spencer, proprietor of several theaters in 
the provinces, and vice-president for Prince Edward Island; 
S. C. Hurley, of the Lyric and Unique theaters, St. John, 
secretary of the league, and G. J. B. Metzler, Empire theater, 
Halifax, treasurer. R. J. McAdam, vice-president for Nova 
Scotia and manager of the Casino theater, Halifax, was un- 
able to be present on account of illness. 

Manv of the exhibitors throughout the provinces have com- 
plained of the methods employed by some of the exchanges 
in auctioning off special features, after the exhibitor's sig- 
nature had been affixed to a contract. It is alleged that an 
exchangeman before sending the contract to the head office 
in Canada for ratification would use it as a weapon to get a 
higher figure from another exhibitor for the same feature, 
and would tell the original party to the contract that the man- 
aging office had been able to secure a better figure for the 
same picture. To abolish this practice, the executive board 
passed a resolution requesting that no member of the league 
sign a contract until it has first been signed by an official of 
the head Canadian office. 

The resolution to cover this, moved by Mr. Winter, and 
seconded by Mr. Spencer, is as follows: 

Whereas, the present system of signing contracts for features is not 
in accordance with good business, inasmuch as the exhibitor must affix 
1 i- signature to said contract and then it must be sent to head office 
if the film exchange for approval before being signed by the exchange 
representative, and 

Whereas, such a system does not allow protection to the exhibitor be- 
rause of the fact that there is nothing binding or holding the film ex- 
change until the contract is signed by both parties, be it 

Resolved, that no contracts be made by any exhibitor of the Motion 
Pictures Exhibitors' League of the Maritime Provinces unless the con- 
tract is signed by both parties at one and same time, or first signed by 
Hie representative of the head office, and be it further resolved that a 
copy of this resolution be sent to the film exchange doing business in the 
Maritime Provinces and to the members of the league. 

Another contract evil that has made the path a far from 
rosy one for the exhibitor is the binding nature under which 
agreements are made for serials. If an exhibitor after sign- 
ing a contract finds that the serial is not up to expectation 
he has no choice about continuing the remainder of the in- 
stallments — he is obliged to do so. With hope of eliminating 
this, the board voted the following resolution, moved by 
Mr. Metzler and seconded by Mr. Spencer: 

Whereas, the signing of contracts for serial photo-plays endangers 
the interests of the exhibitor if the serial does not come up to his ex- 
pi ctations, be it 



1336 



THE MOVING PICTURE WORLD 



March 3, 1917 



Resolved, that the secretary be instructed to prepare an agreement 
asking for the signatures of all exhibitors to refrain from signing con- 
tracts for serials. 

Since the organization of the Maritime Provinces League 
similar associations have sprung up in Ontario and Quebec, 
and there has been urging from some quarters that an effort 
be made to affiliate the three leagues as a step towards the 
formation of a national body. To further this, a motion was 
made by Mr. Winter and carried, that a letter regarding 
affiliation be sent to the secretaries of the Ontario and the 
Quebec leagues, asking their opinion on such a combination 
of interests. 

Although the present system of censorship, with each prov- 
ince having an independent board, has not worked great 
hardship on the local exhibitors, it is felt that a Federal 
plan would be a great progressive move, and with that end 
in view the board passed this resolution: 

Resolved, that this league go on record as favoring the Federal plan 
of censorchip, that such' a plan is considered beneficial to the interests 
of both public and exhibitors, and that it is more apt to preserve the 
story value of a production when one general censoring board passes 
judgment upon it, as against manifold excisions made by various pro- 
vincial boards throughout the land, and that this league considers It 
unfair to the Canadian public to have its pictorial entertainment en- 
dangered and oftimes spoiled by the methods now employed wherein 
the film is exposed to the dictates of so many and varied opinions. 

The question of excessive percentages asked for special 
features was considered for some little time, and it was finally 
decided to go on record as opposing this plan, which was 
deemed unfair to the exhibitor. 

Following the close of the business session, the board 
went into a "social session" at the Victoria hotel, where, with 
the St. John officers acting as hosts, a banquet was served. 
Mr. Gastonguay left at once for Halifax, and Mr. Winter 
went to New York the next morning. Mr. Metzler remained 
over in the city for a few days. 



Play League of America, Inc., in its efforts to place the ex- 
hibitor and manufacturer of motion pictures on a higher 
plane, by the exhibition and manufacture of good, clean pic- 
tures, and that every member of this association must con- 
form in every performance in his theater or theaters to the 
highest standard of education and morality." 



Michigan Exhibitors Get Busy 

Pending Censor Bill Is Stirring Them Uo to the Need for 
Organization. 

MOVING picture exhibitors of Detroit and the State of 
Michigan are doing everything they can to oppose 
the Eaton censorship bill. Hundreds of letters by 
exhibitors have poured into the capitol building at Lansing 
for the State Affairs Committee, and in addition many letters 
have come from the theater patrons themselves. A leader in 
this regard has been Elwyn M. Dimons, of Adrian, who was 
the first to get up a petition and who landed in the neigh- 
borhood of 500 signatures. The Detroit Exhibitors' League 
is taking up funds to fight obnoxious legislation and is get- 
ting the hearty support of all exhibitors in the matter. 

There was a hearing on the Eaton censorship bill Wednes- 
day evening last at Lansing before the Committee on State 
Affairs. Both sides were represented. A number of women 
spoke in favor of the bill, representing some women's clubs, 
while those who were there to oppose the bill were William 
H. Shiek, of Detroit, secretary, and F. A. Schneider, presi- 
dent, of the Detroit Exhibitors' League; Arthur Mitchell, 
representing David W. Griffith, and A. J. Moeller, secretary 
of the Michigan Motion Picture League of Exhibitors. 

The censorship bill has proven to the exhibitors of Michi- 
gan the great value of organization and the proper co-opera- 
tion, and a better feeling along those lines is being indicated 
by the increased memberships in the State and local organi- 
zations. 

Fred J. Herrington, national organizer, arrived in De- 
troit on Feb. 12 and called a meeting of exhibitors at the 
Bryant Hotel, Flint, on Feb. 14. Letters were sent to about 
twenty-five exhibitors in that particular locality and the 
meeting was well attended. Mr. Herrington expected to 
spend at least a month in Michigan doing work for the 
National as well as the State organization. 

The Detroit Motion Picture Exhibitors' League has de- 
cided to resume weekly meetings instead of holding meet- 
ings monthly on account of the important matters now be- 
fore the association in the way of censorship, carrying of 
film, etc. A special committee is now negotiating for per- 
manent meeting place. 



BRONX EXHIBITORS JOIN THE "UPLIFT." 

At a regular meeting of the Cinema Exhibitors' Associa- 
tion, Bronx Local No. 2, M. P. E. L. of A., the following 
resolution was unanimously passed in reply to a request for 
co-operation of the members of the association with the 
Clean Picture and Play League of America, Inc.: 

"Be it resolved this association, composed of the motion 
picture exhibitors of Bronx County, go on record as being 
honored and pleased to co-operate with the Clean Picture and 



All Set tor Brooklyn Ball 

There Will Be a Big Time at Stauch's Palace, Coney Island. 

WHAT promises to be one of the most successful events 
in the history of the trade will be the movie carnival 
and ball of the Associated Motion Picture Exhibitors 
of Brooklyn and Long Island, to be held at Stauch's Palace, 
Coney Island, on Wednesday, February 21, the evening be- 
fore Washington's birthday. Great interest has already been 
evidenced by the picture fans of Greater New York in the 
first public a_ppearance of Douglas Fairbanks, undoubtedly the 
most popular screen artist in the country today. With Anita 
Stewart, the favorite Vitagraph star, Mr. Fairbanks will lead 
the grand march. 

The publicity departments of the various producing com- 
panies are busily engaged planning novel surprises to be 
sprung during the progress of the carnival and some startling 
results may be looked for in that direction. Handsome lov- 
ing cups will be presented to the king and queen of the 
carnival who are being chosen in the contest conducted by 
the Brooklyn Eagle. 

Boxes have already been engaged by the following com- 
panies: Paramount Program, Artcraft, Vitagraph, Universal, 
Bluebird, World, Selznick, Pathe, Metro, Art Dramas, K-E-S- 
E, Triangle, Mutual, General Film, Flora Finch Co., Picture 
Playhouse Co., Morning Telegraph, Motion Picture News, 
Exhibitor's Trade Review, Moving Picture World, Screen 
Club, Manhattan Local Motion Picture Exhibitors' League, 
the Cinema Club of the Bronx and others. 

Trains will leave every few minutes during the evening 
from Brooklyn Bridge and Municipal Building, landing in 
Coney Island just one short block from Stauch's. There has 
also been provided sufficient parking space for 1,500 auto- 
mobiles. 



Arkansas Exhibitors Organize 

Meeting Held at Little Rock on February 6— Fifty Theater 
Men Present — Producers Represented. 

FIFTY motion picture theater men from every part of the 
state of Arkansas met at the Hotel Marion, Little Rock, 
on Tuesday, February 6, for the purpose of organizing a 
motion picture exhibitors' league for that state. The new 
league selected as its president S. S. Harris, well known thea- 
ter man of Little Rock, and A. Laskin as secretary and treas- 
urer. The meeting was adjourned until the first Monday in 
May. 

The league agrees to co-operate to keep out any and all 
pictures that are not approved by its members. All of the 
new members present were heartily in accord with the move- 
ment. Twenty different pictures were sent by the manufac- 
turers and not a single scene in any one was found objection- 
able by the members. 

The representatives of the following companies attended: 
J. A. Cress, of Clara Kimball Young Company; Hoyt G. 
Morrow, Mary Pickford Company; C. R. Scott, Universal 
Film Company; Nat Barach, World Film Corporation; 
Charles Wuerz, Kleine-Edison-Selig-Essanay Company; G. 
C. Reif, Fox Film Company; W. R. Wilkerson, McClure Pic- 
tures; E. C. Leevis, Essanay Company; William Byrd, Art 
Dramas, and T. F. McTyre, Paramount Company. 



MARYLAND LEAGUE DISCUSSES DANCE. 

On Tuesday, February 13, six members of the board of di- 
rectors of the Maryland Exhibitors' League again met in 
special session and the principal topic for conversation seemed 
to be the arrangements for the big dance which they wish to 
hold. It was decided that the committee appointed was too 
small to take care of the situation and so two other directors 
were appointed additionally. The dance committee now in- 
cludes J. Louis Rome, A. E. McCurdy, Frederick C. Weber, 
L. A. DeHoff and Frank A. Hoernig. The method of these 
men in handling the situation will be to interview several ex- 
hibitors of his acquaintance and see if the3 r are interested in 
the project and whether they will render aid. financially and 
otherwise, toward the affair. As a working fund is neces- 
sary to start the thing in motion several will be asked to 
pledge a certain amount to it. Another matter which was 
discussed was regarding the stars to be invited and it was 
decided that the best plan to arrange this matter will be to 



March 3, 1917 



THE MOVING PICTURE WORLD 



1337 



have the public vote for these they wish to have on that 
occasion through the daily papers and run a contest for this 
purpose. Tuesday, February 20, has been set as the next and 
last meeting of the board of directors before the regular 
meeting on Sunday, February 25, at 2.30 p. m., and a report 
will be made before that time. 



NORTHWEST EXHIBITORS' CORPORATION MEETS. 

The advance deposit system was the main topic discussed 
at the last meeting of members of the Exhibitors' Corporation 
of the Northwest at Minneapolis, February 6. Exhibitors 
presented their side of the argument and W. K. Howard of 
the Vitagraph, and J. R. Levy of the World exchanges, were 
admitted to the meeting to present the exchanges' side. Ow- 
ing to the fact that President Gilosky has been unable to at- 
tend every meeting and that the Minnesota vice-president of 
the league is not a Twin City man, nominations for a St. Paul 
or Minneapolis vice-president were made, but the matter did 
not reach a ballot. Fred Upham, Minnapolis; W. H. Deeth, 
Minneapolis, and W. B. Watson, Minneapolis, were nominated 
for the office. 

The application of Edward Counsell for membership was 
accepted, and applications of several other exhibitors dis- 
cussed. T. J. Hamlin was voted an honorary member of the 
corporation. Letters from exchanges urging the co-operation 
of exhibitors in regard to the leaving of films outside of ex- 
changes in the evening and various other matters were read 
at the session. Following the meeting the convention com- 
mittee met with Chairman David G. Rodgers and plans for 
the forthcoming annual gathering of members weie discussed 
at length. 



Many 



E. K. Lincoln Wins Trophies 

Prizes Awarded to His Blooded Canines at 1917 
Dog Show. 

PROBABLY no man rides a hobby more enthusiastically 
than does Edward K. Lincoln, who has just finished his 
work in the leading role of the Monmouth Film Cor- 
poration's sixteen-episode serial, "Jimmie Dale, Alias the 
Grey Seal." Mr. Lincoln is a dog fancier of the first water, 
and has just annexed several awards at the Westminster Dog 

Show, which was held 
at Madison Square Gar- 
den, New York, from 
February 20 to Febru- 
ary 24. He had seven- 
teen of his more than 
150 pedigreed dogs en- 
tered in the show. 

The actor's Green- 
acre Kennels are lo- 
cated at Fairfield, 
Conn. It is there that 
Mr. Lincoln may be 
found most of the time 
when he is not in front 
of the camera. The 
chow dogs bred at the 
Greenacre Kennels are 
known nationally to be 
among the purest- 
blooded canines of their 
kind. The photograph 
accompanying this arti- 
cle shows Mr. Lincoln 
and one of the West- 
minster prize winners 
— an animal of which 
the actor is especially 
fond. 

Mr. Lincoln has 
played leading parts in 
many big productions 
and has been a motion 
picture actor for sev- 
eral years. Among 
some of the pictures 
that Mr. Lincoln has 
appeared in are "Shadows of the Past," "A Million Bid," 
"The Littlest Rebel," "The Almighty Dollar" and "The World 
Against Him." His screen career has included work for 
Vitagraph, Lubin and World. 

Mr. Lincoln has a 4,500-acre estate in the Berkshire Hills 
near Lenox, Mass., and a summer studio at Blandford, Mass. 
The Lincoln studio at Grantwood, N. J., is at present being 
used by William Fox. 




E. K. Lincoln. 



George Stuart Christie 

GEORGE STUART CHRISTIE, well known to patrons 
of the drama and light opera, will make his screen 
debut as leading man for Emmy Wehlen, in her forth- 
coming Metro production, "The Duchess of Doubt," exterior 

scenes of which are being made in Fl.orida under the direction 

of George D. Baker. 
Mr. Christie will play 

the part of Walter 

Gray, who masquerades 

as a ribbon clerk to 

hide the fact that he is 

the possessor of vast 

wealth, and the doing 

of which brings him 

into amusing and dra- 
matic contact with the 

character played by 

Miss Wehle n. The 

photoplay is George D. 

Baker's screen adapta- 
tion of the story by 

John B. Clymer and 

Charles A. Logue. 
Mr. Christie is well 

known to the patrons 

of drama and light 

opera throughout this 

country. He was born 

in Philadelphia and his 

first stage experience 

came shortly after leav- 
ing the public schools 

there, when he joined 

the G i r a r d Avenue 

Stock Company, and 

later with the George 

Holland Stock Com- 
pany in that city, in 

which he played char- 
acter parts and juvenile leads. 

He toured the large cities with Richard Mansfield, when 
Mr. Mansfield's repertoire consisted of "Richard III.," "The 
Merchant of Venice," "Beau Brummell," "A Parisian Ro- 
mance," "Prince Karl" and "Dr. Jekyll and Mr. Hyde." This 
tour took Mr. Christie through the principal Eastern cities 
and as far West as Kansas City. 

He was in Henry Miller's original production of "The Only 
Way," in which he played the Fop. Later, as Jack Negly, 
the crazy boy, he scored in Effie Ellsler's Academy of Music 
production of "Barbara Frietchie." 

When Julia Marlowe went on tour with "When Knight- 
hood Was in Flower," Mr. Christie played Sir Edward 
Caskoden in this famous production. Later he appeared with 
Minnie Maddern Fiske in her Manhattan theater production, 
"Mary Magdala." In this play Mr. Christie appeared in an 
important juvenile Hebraic role. His next appearance was 
with Bertha Kalisch, who made an extended tour of America 
in "The Kreutzer Sonata," in which he played Sammy Fried- 
lander, the sewing machine salesman. 

In becoming a screen player, Mr. Christie says he is fol- 
lowing in the footsteps of his most successful stage asso- 
ciates, and only the persuasion of Director Baker, with whom 
he lias been friends for years, coaxed him away from the foot- 
lights. 




George Stuart Christie. 



DREAMLAND AT McKEESPORT, PA., SOLD. 

One of the most important transactions that has taken 
place in amusement circles of McKeesport, Pa., in some time, 
was closed February 10, when the Dreamland theater was pur- 
chased by Frank Panopolis and George Lambru, well-known 
exhibitors, from A. H. Berg, of the McKeesport Amusement 
Company. The Dreamland has been closed for the purpose 
of remodeling by the new owners. It is hoped to have the 
work completed for reopening by March 1. Mr. Berg, who 
has achieved much success as an exhibitor for the past seven 
years, still conducts three up-to-date picture houses, the Alt- 
meyer and Orpheum theaters in McKeesport and the Avenue 
theater at Duquesne, Pa. The firm of Panopolis and Lambru 
owns and operates the Lyric theater, a handsome thousand- 
seat house, at 515 Fifth avenue, McKeesport, of which Mr. 
Panopolis is manager. He will also manage their latest ac- 
quisition, the Dreamland, and having shown the latest and 
best film productions with much success in the past at the 
Lyric he plans to set a high standard in every respect. 



1338 



THE MOVING PICTURE WORLD 



March 3, 1917 




"Beefsteak" of New York 



New York F. I. L. M Club Dines 

Celebrates St. Valentine's Day With a "Beef Steak" at 
Healy's Log Room. 

THE F. I. L. M. Club of New York City held a beefsteak 
dinner in the Log Cabin Room of Healy's restaurant on 
Wednesday night, February 14. About sixty persons 
were in attendance and a general good time was enjoyed by 
all. The affair was not only one of good fellowship but it 
was indicative of the growth of the organization, which is an 
institution in almost every city of the Union. The statement 
of E. M. Saunders, who acted as toast-master, that every 
member had paid his dues up to date and the club had not 
been obliged to bring any complaint to a court of law was 
evidence of the efficiency of its purpose. 

The speakers were Wm. A. Brady, C. R. Seelye, H. E. 
Friedman, J. E. Chadwick, W. W. Irwin, Sam Spedon, A. M. 
Goff, John Cadwin, Joe Brandt, W. F. Rodgers and H. H. 
Buxbaum. 

Those who were noted as being present included the fol- 
lowing: S. B. Kramer, Bluebird; S. Eckman, Jr., Triangle; 
E. H. Goldstein, Joe Brandt, R. H. Cochrane, Universal; 
C. R. Seelye, Pathe; A. Reinlieb, Pathe; E. M. Saunders, 
Metro; W. E. Raynor, K-E-S-E; W. F. Rodgers, General 
Film; J. J. Schmertz, Variety Film Corp.; H. H. Buxbaum, 
General; M. G. Felder, Variety Film Corp.; Leon J. Bam- 
berger, Gordon Laurence, A. M. Goff, Geo. Balsdon, Vita- 
graph; Sam Spedon, Moving Picture World; M. F. Tobias, 
M. T. Tobias, Inc.; Henry W. Kahn, N. Y. Metro Film Co.; 
Wm. J. Saunders, N. Y. Metro; Henry A. Samwick, Ment. 
Film Corp.; Edward Schwartz, Federal Tilue; Sam Ruben- 
stein, Universal; Chas. H. Steiner, Greene; Lee Tamsberg, 
Newark Universal; A. J. Pincus, New York Mutual, 23rd 
street; H. C. Hancock, New York Mutual; John Cadwin, 
Hoy Service; Weed Dickenson, Morning Telegraph; C. J. 
Fitch, Newark Mutual; Harry Harris, Newark General; 
Albert Schmidt, General Film; Moe Stirimdu, Exclusive Fea- 
ture Co., Inc.; Chas. H. Streimer, Modern Feature Photo- 
play; Joseph M. Goldstein, Exclusive Feature, Inc.; Nat 
Nathanson, Federal Film Co.; V. C. Grossbaum, Ultra Films 
Inc ; B. W. Kanter, K-E-S-E; Foster Moore, Mammoth Film 
Corp; John J. Dacy, K-E-S-E; Wm. A. Brady, Brady-World 
Features; S. J. Schaefer, World's Best; H. E. Friedman, 
Pathe Exchange, Inc.; B. M. Feist, Arthur P. Ambler, S. A. 
Hammell, Pathe; W. M. Golderman, Leg-Bel; Samuel Zier- 
ler. H. Garisborg, S. Samson, John Cohn, Universal; J. E. 
Chadwick, Merit Feature Films; George Gould, M. P. News; 
W. W. Irwin, Vitagraph. 



St. Louis Operators Dance 

Moving Picture World Correspondent Reports a "Bully" 
Time at Big Social Event. 

TO EVERYONE connected with the film industry in St. 
I ouis, February lias three red letter days. They are: 
birthdays of G. Washington and A. Lincoln, and the date 
of the Moving Picture Operators' Ball. Way back in Novem- 
ber, when the insurance and railroad companies came around 
with the new calendars, film folks turned to February and 
set a big red mark against Thursday the 8th, which had .been 
selected as the date of the big event. And from that time on 
there was talk of nothing else. 

Long before the date set the various arrangement com- 
mittees were busy. A very artistic souvenir program was 
issued, filled to the very last of its thirty-two pages with 
classy advertising and the names of the officials, who helped 
to make the ball the success it was. 



M. Club at Healy's, February 14, 1917. 



We missed the ball last year, but wc said we were going 
this time, and we went. And although both of our feet are 
of the Methodist persuasion and we have never danced a step 
in our life, we had what the Colonel would call "a bully 
time" watching the other people. 

The ball was held at the new Club Hall, 13th street and 
Chouteau avenue, and although most of the projection booth 
boys could not get there before their shows closed, the place 
was crowded to the brim and almost running over early in 
the evening, with exhibitors, exchange people and others who 
knew from previous experience where to go to have a good' 
time. 

Simply everybody connected with the film business was 
there— with wife, sweetheart, brother, sister, father, mother — 
and some even brought the kids. 

Dancing was continuous, of course. There was an abun- 
dance of refreshments, both solid and fluid, and upstairs and 
downstairs, everywhere, the crowd was having the time of its 
life. Even the wallflowers enjoyed themselves. We know, 
because we were a wallflower and we had the most enjoy- 
able evening of many a day. 

It would be impossible, of course, to give a list of names 
of those who attended the ball without getting out a special 
edition of the paper, but judging by the crowd, every opera- 
tor in St. Louis must have been represented, and the ball was 
a huge success, from a social as well as a financial standpoint. 



NEW COMPANY AT RICHMOND, VA. 

A new motion picture producing company has been incor- 
porated in Richmond. Va., with a capital stock of $100,000, 
all paid in under the title of Jefferson Motion Pictures, Inc. 
The leading spirit of the new company is E. M. Stearnes. 
Ground has already been broken for the studio, which is to 
be complete in every detail, and on grounds covering over 
one hundred acres of land. The company has already started 
on its first production and is negotiating with some well 
known stars of the profession. 

E. M. Stearnes, director general, when interviewed, stated 
that the Jefferson Company will produce high class comedies 
and features. Mr. Stearnes is making his headquarters at the 
Jefferson Hotel in Richmond while the studio is in course 
of construction. 



WILBUR BATES GETS IN THE GAME. 

Wilbur M. Bates, for many } T ears the manager of publicity 
for the theatrical syndicate and the dramatic productions 
which toured the country under its direction, has at last come 
over onto the side of the motion picture. He will give his 
services and experience to the productions of the Arrow Film 
Corporation. At a recent luncheon in the Astor Grill Mr. 
Hates was introduced to the members of the motion picture 
trade press. With all the big actors and actresses getting 
into the picture game it will be hard to keep the big press 
agents from taking a hand. Here's to Bates' success. 

SHALLENBERGER ON WESTERN TOUR. 
Dr. W. E. Shallenberger, president of the Arrow Film Cor- 
poration, left New York on Monday, Feb. 19, for an extended 
nip through the West in connection with states rights release 
of "The Deemster." His first stop will be at Battle Creek, 
Midi. Fron: there be will go to Chicago to arrange for a 
special trade showing of "The Deemster" for western states 
rights men. After this showing he will visit St. Louis, Cin- 
cinnati, and Indianapolis. 



THE MOVING PICTURE WORLD 




1339 



miui^^v 7H''l| p»N I IIHm i llll l l l l l l lllllll l ll l"''N''''"i"" if - ^JUiiiiiiiiiini iiiiii 



AAAAAA 



Advertising for Exhibitors 



~ms 



Conducted by EPES WINTHROP SARGENT 



Quotes. 

WRITING on the use of quotation marks, L. F. Guimond, of the 
Lyceum, Monticello, N. Y., makes a good point when he sug- 
gests that sometimes the use of the inverted commas, is over- 
done. He is more than right. It is almost an insult to the intel- 
ligence of the reader to enclose in quotation marks colloquialisms, and 
sometimes the overuse of these is a drawback to otherwise good copy. 
The quotation is properly used when the desire of the writer is to 
call attention to the use of borrowed material, such as an extract 
from a poem or prose writing, but to quote the current phrases is to 
suggest that the person addressed doesn't know enough to realize that 
the phrase is borrowed. Take a paragraph like this, for example : 
Give this the "once over." We are not "throwing the bull" 
when we tell you that next week's show is the "limit." We 
are going to have the "best ever" bill and "dontcha lettum 
tell ya different." We are going to give an "all star" pro- 
gram from "soup to nuts," and every item will be a "corker." 
About a page of that and the reader gets tired. Anyone knows 
without the quotes that the writer has been making an effort to be 
colloquial, and rather resents the excessive use of the quotation 
marks. Be sparing with the quotations, and since it is a matter of 
choice, do not quote titles. The fact that they are capitalized is suf- 
ficient. It is one of the small things, but it is important out of pro- 
portion to the face value. 

A Color Scheme. 
A recent program of the Lehigh Orpheum reminds us that you can 
get a nice effect with a canary yellow and a brown ink. Ever try it? 
It looks well and stands out. 

Compact. 

F. F. Lowry, of the Princess, Salem, 111., seems to have hit upon 
a new idea for the checked card scheme. He uses plain white book 
paper for a four-page program four by five inches. Perforating rule Is 
run in the center and the third page can be torn off and mailed or 
turned in at the box office. This is about the simplest scheme yet to get 



Programme 

.../„.. 

Week Ending January 13th 

» 

MONDAY— "Dollars and the Woman" (KSkSS" 
"Frank Daniels" Comedy 

TUESDAY- "A Niehl Out" Mo r Rcbsm 

WEDNESDAY- "Hearts Adrift"- Mar, Pick/ord 

"Pressing His Suit" 
THURSDAY— "Star of India" 

"The Face on the Barroom Floor" 

FRIDAY— "Birth of a Man" Hnry B Walthall 

"A Seminary Scandal" 



SATURDAY— Mat. 
SATURDAY-Night 



"Salambo" 

"Magic Bottle" 

"A Bathtub Elopement" 



DO 
60 

3 



a 

e 
I 

5 



C o — 



a. 

O - 



.2 S 



s 



returns. The checked card not only conveys the suggestion that the 
house is interested in pleasing the patron, but it gives the management 
a good line upon the likes and dislikes of the people he gets his money 
from. 

Lights for Dark Days. 

Jimquin, of L. A., has been hiking around with a State Rights 
feature and has been seeing a lot. He writes from San Francisco : 
Today being a dull day, atmospherically speaking, I looked 
around to see how many exhibitors figured the usefulness of 
lights in the daytime. It is surprising how many exhibitors 
figure that niggardliness with lights is economy. I contend that 
lights (and not necessarily a great number) are more effective 
on a dull day or any day save when the lobby is in the direct 
glare of the sun, than at night. If they are on a flasher, so 
much the better. It should come under the head of "lobby dis- 
play" and not "waste." Lights at night are customary and 
necessary, therefore they fail to attract great attention unless 
in unusual displays, but any lights in the daytime are surpris- 
ing and therefore interest impelling. And here's an idea I have 
meant to speak of. In L. A. I constantly used a slide that 
read to the effect that we appreciated the fact that our pictures 
were so engrossing that patrons were apt to forget their bun- 



dles under the spell of the drama. It was suggested that they 
take stock of their effects before leaving the seat. On the exit 
door I had a sign which read : "Have you forgotten anything?" 
It was large enough to be seen and it really resulted in a lot 
of people remembering a lost article before they left the house 
and not after they arrived home. I figured out that a little 
mark of attention on the way out was as much appreciated as 
a welcome upon entering. 
We think it was the Erie Railroad here in the east that was the 
first to instruct its trainmen to add "Don't forget your bundles" when 
announcing the approach of local trains to stations. The idea is the 
same and it is a good one. 

Jimquin had a busy evening lately. He was playing a house on 
shares and a thief grabbed the day's receipts and started up the 
street. Jimquin was in the lobby and when the cashier called to him 
not to let the fugitive escape, he gave chase, not knowing that it was 
his own money he was going after. The thief took to a lumber yard 
and Jimquin walked all over him before it struck him that the going 
was rather soft. Then he stooped down and felt and discovered that 
he was standing on his quarry, so he collared him and got the money 
back and the next morning a policeman was given credit for the arrest, 
but Jimquin had his fifty-fifty, so he did not care much. 

Mr. Bleich Returns. 

It has been so long since we saw any of the characteristic advertising 
of George A. Bleick of the Empress and Queen, Owensboro, Ky., that 
we have several times been at the point of writing and asking for some. 
He. sends three examples, all of which we have pasted up as a single 

f — 



WANT YOU TO SEE THIS ! 



Empress Today 



Marie Doro 

^"Oliver Twist"j 



: Wm. S. BART In "The Devil's Double" 









I 



"THE DEVIL'S DOUBLE" 

Wm. SMARTS 23 



]§} 



END MARKET lad ROBOT Mrhni Are In He Call 

AT THE EMPRESS T0DAV 



JACK P1CKF0RD !;:.':' 



«3 "SEVENTEEN" 



ueen I:;. 



ANITA STEWART andEARLE 



WILLIAMS 



empress lopAv ""^r" SESSUE HAYAKAWA° :: "" ,HYRTlE '■" THESOlllOF|fl|RAS * N " 



rOHOBSOW- 

K UiM sin H 



MARIE DORO 




exhibit. You will notice that you can read the essentials on a Bleich 
advertisement without having to get out your eyeglasses, if you wear 
them. The house, star and feature always stand out, and even in the 
reduction these show up well. Mr. Bleich is one of the most consistent 
advertisers we know ot for he stays good. He also sends in a book of 
tickets with a two-color and black cover. Twelve ten-cent tickets sell 
for one dollar, and there is a Merry Christmas and Happy New Year 
as well as a holly spray. If we are not mistaken, Mr. Bleich was the 
first to use the special Christmas cover and play up the books for 
Christmas gifts. Nothing makes a more acceptable present and the 
special cover gives it a certain distinction. 

From Paterson. 

The Regent, Paterson, N. J., uses two house organs.. One Is a weekly 
program put out by a speculator. The house gets about four pages of a 
sixteen-page program and the publisher takes the profits from the 
advertising. This is better for the publisher than the house. The 
program is lost in a mass of advertising and there is no space pro- 
vided for house talk. Moreover, the entire issue is poorly set. No two 
of the program sections has the same border, for example. This is a 
small thing, yet a uniform and well marked border for all sections 
would help not a little to give the suggestion of regularity. The house 
gets the right hand pages, which is a concession, but it should get more 
space and use it for house talk. The double middle, the best page of 
all, goes to a furnishing company with the underline run in some 
space at the bottom, but so poorly displayed that it is lost to all save 
the most eager searcher. It sounds nice to be told that you will 
get your programs free or even be paid a small sum for the con- 
cession, but it is better to hold on to the idea and run it properly. 



1340 



THE MOVING PICTURE WORLD 



March 3, 1917 



The Regent does not suffer from the Insertion of questionable adver- 
tising, but it is not helped by the surplusage of outside matter. 
The house should always get sixty per cent of the space on a con- 
cession or the concession will prove hurtful in the long run. The 
Regent also gets out a monthly issue for itself. This is better done, 
with only three foreign advertisements, but a weekly and a monthly 
should not be necessary. Where the weekly is used some form of 
monthly calendar is apt to prove better than a second house organ. 
This has been done by the house in the shape of a four-page folder 
with the month's releases on the two inside pages in handy form for 
consultation. 

Handy, Cheap and Good. 

The Water Color Company, of New York, sends in some samples of 
their Rotogravure program sheets, four by eight inches. Lately they 
advertised that they had a list of 80 players, but this has since been 
run up to 120 names. These rotogravures are sepia prints of photo- 
play stars in close imitation of photography. The panel shape gives 
them a distinctive look and they can be used either plain or printed as 
souvenirs, for they are handsome enough to be used for this purpose, 
but their most effective form is with a weekly program on the back. 
With a new star each week, you will not need much of a mailing 
list, for the patrons will come and get them for preservation as a 
collection. The price ranges from $2.25 to $3 a thousand, according to 
the quantity ordered, but most of those who will use them will probably 
get a supply for three months. At the price they are really cheap and 
yet the paper has to be good stock. They offer a program form with 
a memorandum column for the fan that will interest. It is reproduced 



Save These 
Programs 

A different 

picture 
each week. 

Start a 

collection 

of popular 

movie stars. 



ROSEVILLE THEATRE 

SOUVENIR PROGRAM 



ADMISSION 5c.ALLSEATS 



PROGRAM SUBJECT TO CHANGE AT 
THE DISCRETION OF THE MANAGEMENT 



Photo Plave 
1 Have Seen' 

An Interest 
Inc record. 

Write a 

note of the 

plays 

that you 

attend hore. 



VOL. I No. 1 



WEEK OF JANUARY lit, 1917 



NOTES 



Monday 
Jan. lit 



Artcraft Pictures Corporation Presents 

MARY PICKFORD 

In 

"The Pride of the Clan" 

A typical Plckfora Picture with smUes and 
curls, with a thrill and a trlckllne tear. 



here as a suggestion to exhibitors. In the sample sent there Is a trade 
advertisement at the bottom of the seven-day program ; a candy store, 
and It is well to remember that you should get a better price from an 
advertiser for space in a vehicle likely to be retained beyond the week 
the program Is in service. 

Good Argument. 

We are not in harmony with the theory that the price of admission to 
photoplays must forever remain at ten cents, but there is much that 
can be adapted from this advertisement in the program of the Victoria, 
Buffalo, to suit more general conditions. It Is framed in parallel rule 
broken with type "10c" about every five ems. 

The Buying Power of Your 
TEN CENT PIECE 
There is a general tendency In all industries to increase the 
cost to the general public of those things which are necessary 
to life and happiness. 

It is an old and vexing story to you. 

But in all this state of price-boosting, isn't It pleasing to 
know that the one place where you could forget your worries 
has not demanded more pay for that which it gives you. 
The VICTORIA has not raised its prices. 

Ten cents during the upward flurry has bought you as much 
— if not more — enjoyment. 

Theaters everywhere are charging more. 

Of all these the VICTORIA has the best right to exact a 
higher admission. 

Compare its photo-productions with those of other play- 
houses, whose prices are higher, and you will find the VIC- 
TORIA gives you as good and even better for your tiny dime. 
During 1917 the VICTORIA will continue to amuse you for 
10 cents each visit. The programs will be consistently superior, 
as generously long and as pleasing as ever. 

The buying power of your dime will not have lessened ! 
By cutting out the specific reference to the unchanging ten cent rate 
the stuff can be used by houses with a sliding scale, for certainly the 
photoplay admissions have not followed the rising costs in other lines. 

But Why? 

Bluebird is offering prizes to the exhibitors who send in the best 
photographs of lobby displays, but it should not be necessary for the 
film companies to offer prizes to the men who merely do what common 
sense should dictate. Remarkable progress has been made in lobby 
display in the past few years, but there Is still too large a proportion 
of houses with stuffed entrances. Some suggest the course for an obsta- 
cle race rather than an entrance. Still we're glad to see anything done 
that will rouse exhibitors to action, and even those who do win prizes 
will profit mightily. More power to Mr. Hoffman. You can get some 
good hints from those Bluebird inserts run each week In the paper. 



They are not merely advertisements to the man who thinks. They are 
hints on color schemes and advertising layout and they have been held 
to an absolutely uniform high level of excellence for a surprisingly long 
time. Effective use has been made of these for posters, but when you 
have used them in the lobby, give them to your local sign man for 
inspiration. 

Try This. 
It has been a long time since we had anything on the lines of the 
Public Notice, but this throwaway from The United Film Service, 
Memphis, Tenn., can be adapted to suit, and having served its original 



$ 50.00 REWARD 

TO ANY MAN, WOMAN OR CHILD 

enjoying all their faculties and having a knowledge of the English 
Language who fails to laugh at Mutt and Jeff, the comedians 
who are guilty of the 

MURDER 

of the demon melancholy, in the belt theatre! in the world every week. 

Your patroni are assured of a Big, Clean entertainment that will amuie 
the entire family. 

ABE H. KAUFMAN 

52 SOUTH FOURTH STREET MEMPHIS, TENN. 

guarantee! every Mutt and Jeff to be a great comedy, even satisfying the 

CHIEF OF POLICE 



Mutt and Jeff or Han* and Fritz with two or three selected reel* featuring such ttara a* Ctara 
Kimball Young, Anita Stewart, Charlie Chaplin, Earle William*, etc make aa all-*tar Program. 

1 to 24 Reels Furnished Weekly 

WIRE FOR QUOTATION, PRICE WILL SUIT YOU 



purpose it is now passed along. It is essential, of course, that the 
three big lines be played up so strongly over the others that the first 
glimpse takes only these in. We would use an even larger top line 
to get a ten-line letter for the "Reward." It can be done with con- 
densed type. There are also enclosed some cards, evidently stock stuff 
supplied by the manufacturers. This should have been imprinted with 
the address of the exchange. It pays to get an address down on every- 
thing that will carry the line. 

Back Again. 
H. R. Weber, of Chambersburg, Pa., writes that he has been taking 
things easy for a time, but that he is back running the Star again. 
With the Blanchards in the same town he will have fast company, but 
Mr. Weber is there with the ideas, too. A recent advertisement shows 
Sothern in "The Chattel," with "The War Bride's Secret" underlined. 

All in a Line. 

Eugene A. Upstill, of Long Pine, Neb., In some of his house talk 
gets off a line that is worth display, instead of body type, when he 
remarks "The Program at the Palace is selected, not merely booked." 
That is good enough to go on the front page and stay there. It says 
much in little. 

Attractive. 

The Turner and Daknken theater, Oakland, Cal., sends in a neat 
program. The frame for the front page is half tone or benday, but 
is probably worked on the same form with the type, though it gives 
the suggestion of a second printing with tint. This is a specially drawn 
design, but If you cannot afford to have a special drawing and want 
one, did you ever stop to figure out that you might manage to make 
one? You can if you'll get a strip of wall paper with stripes. Mount 
it on a sheet of cardboard the same relative size as your program 
page, but large enough to let the stripes reduce properly. If the 
stripes are two inches wide and you want them to reduce to a quarter 
inch your wall paper pattern must be eight times as wide and eight 
times as high as your program page. Cut out an oval or square for 
the type and get some flowered paper or something with a con- 
ventional design and cut out the flowers or ornaments. Paste these 
on your stripes as taste distates and have the whole reduced to 
proper size, causing the opening to be mortised out. If you have a 
circle or oval have the mortise square cut, with steps, to make it easier 
to lock up the type. With a little patience you can get a corking good 
program cover. 

Neat. 

The Elmwood, Buffalo, which specializes in oddities to fold in with 
its V. P. program, offers something neat for "The Traveling Salesman." 
It is a card 1% by 5% inches, folded once, to get a long page. On the 
cover is merely "Hold your order." Inside one page shows the stock 
cut of a trunk and below the announcement of the subject and showing 
date. Sample trunks are seldom made with rounded tops, but few will 
6top to think of this, and the idea is apt. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1.541 



Something New. 

The Clemmer theater, Seattle, seems to have hit upon something new. 
It gets out its advertising in a special frame and uses all talk. The 
frame is two columns wide by five inches deep. With such a reverse cut 



u I u 



mHERE Is a play at. The Clemmei' 
today that you should see. In this 
powerful feature you have a girl 
who gives way to her passion for finery, 
gambles in an effort to get gay gowns, 
becomes the puppet of a scheming detec- 
tive, traps an honorable man, then falls 
in love with him. 

Phyllis is employed as a model at Mar- 
tel's, where her duties are to try on beau- 
tiful gowns to display to fashionable cus- 
tomers. She becomes dissatisfied with her 
own cheap garments and her poor lodgings. 
Wanting more money with which to buy 
clothes and also to befriend an unfortu- 
nate girl friend, she tries to obtain it by 
gambling. When she loses, the chief of 
detectives, who has had her under scrutiny, 
manages to have her discharged, and forces 
her to assist him in securing a confession 
from a young man whom be believes guilty 
of murder. The- name of the play -is 
"Vanity." 

It probably isn't necessary to remind 
you of our superior music. 



It Is possible to get a big display in a small space and if the text is 
well written people will come to look for it. 

To advertise "The Pride of the Clan," the Coliseum takes a four 
column width the length of the page with a 48 point "Hoot Mon" at 
the top, about six inches of cut and text in the center and the prices 
and house name at the bottom. This is effective, but wastes a little of 
the white space. For "Less Than the Dust" the house charged a 
quarter, but gave a rebate of a new dime. The "Clan" is selling for 
fifteen cents flat. 

Just One Change. 

The Century, Brooklyn, run by Glynne and Ward, send in a neat 
four pager of the five by eight size, white stock printed in blue. They 
work it very nicely, with house talk on the front, program on the 
other three pages, with dated days, but we would suggest one change 
that will help a little. At present the day and date is worked with 
the rest of the head type as : 

Thursday, January 13th 

Lillian Walker in 
INDISCRETION 6 ACTS 

It would give a better effect to the title and also help the date to set 
the latter in eight point fullface and pull it over to the left hand mar- 
gin. This is just as easy for the printer and it will make an im- 
portant change in the appearance of the page. If fullface is not on the 
machine, an italic may be used. It would help still more to take the 
number of acts away from the title and put over to the right on the 
6ame line with the date. Apart from this the program is soundly 
constructed. It might be objected that to pull the act announcement 
over will give the impression that the entire bill will run the stated 
number of acts, though one or two short subjects are used. In this 
case the act announcement should at least be run in small type. It 
should not be on the same line with the title and in type of equal im- 
portance. It detracts from the dignity of the title. 

Hand Painted. 

Herschel Stuart, of the Hulsey theaters, in Texas, sends in a photo- 
graph of a billboard which he says is located on the busiest corner of 
Dallas. The photograph must have been made on Sunday, for there Is 
only one busy man in sight. But it is a good example of what the 
local sign man can do when he is put to it. It costs more than a 
regular stand, but it is better in many ways, since it lets in the house 
share of the advertising in just the way it is wanted. 

Fine If It's Right. 

S. E. Wall, of Plain City, Ohio, has started something else. He is 
full of Ideas, and good ones, too, but if this new scheme of his works 
he has outdone himself. He writes 

I am enclosing herewith one of my latest efforts in meeting 
the high cost of living ; on account of the war, or some other 
durn thing, paper prices are going higher and higher, making 
the cost of my folding postcards almost prohibitive. 

Our Uncle Samuel has not yet raised the price on his penny 



postcards, so I am taking advantage of that fad and am hav- 
ing our program printed on them. The Vitagraph Co. furnishes 
us "Blue Ribbon" stickers, and by using the sticker at the 
top of the card and a paper clip at the bottom we are enabled 
to mail the heralds out with the card, the clip allowing the 
post office department to examine the contents without break- 
ing the seal. 

While this arrangement does not give me quite as much room 

for the program and house talk, it does very nicely, and by 

using care in putting the stickers on it makes a very attractive 

• looking piece of mail, making a considerable reduction in the 

cost of production without any noticeable loss in efficiency. 

This seems to be fully explanatory, but we show here a half tone of 

the package with the card partly cut away to show the heralds. There 

are two of these, and a stamp seal is affixed the front of the card 

and the back of the bottom herald. The paper clip confines the other 



[this sidFofcawchs for"aopbks"3j . ' iUfc^ - IT) 1 3 ^ rt* 



4 



' (7 -"ja. 






end. Removing the clip permits the package to be examined. The back 
of the postcard is also printed up with house talk. We are a little 
dubious as to the general acceptance of the postal card. Mr. Wall is 
doing it, but much depends upon the construction your local postmaster 
places upon the postal regulations. We know that pasting a clipping 
upon a postal renders it liable to the two-cent rate, though a clipping 
may be posted upon a private mailing card. Mr. Wall takes the posi- 
tion that the postal serves as a one cent stamp to carry the whole, and 
where this view is accepted by the postmaster Mr. Wall has solved a 
big problem, but see your postmaster before you try the scheme. This 
time Mr. Wall has batted way above his average, and he can generally 
beat .300. 

Getting In Line. 

The General Film Company is getting in line with a clip sheet, The 
General Film Herald, which offers in addition to the matter printed, 
general advertising service to exhibitors en their books. Most of the 
constituent companies also issue clip sheets, but this gives the G. F. 
material in good shape for handling and fills a niche the other sheets 
do not occupy. 

Frank V. Brunner is its director. The first issue carries an inter- 
view with B. B. Hampton on film tax that we should like to see copied 
into the daily press everywhere. A special tax would injure the busi- 
ness and yet the public does not understand that all salaries are not 
proportioned to those drawn by Miss Pickford, Fairbanks and Chaplin. 
They cannot understand why picture men should seek to evade the tax 
if they can afford to pay such salaries, and they do not realize that 
these salaries, greatly in excess even of those paid the opera stars, are 
what is holding the business down. Run material in your house sheet 
and interest your newspaper editors. Prove to the public that the 
business is not trying to dodge responsibility. Set the business you 
are in in a proper light before the public lest your own enterprise be 
wrongly condemned along with the rest. Too much cannot be done 
along this line to counteract the effect of what has already been said 
on the other side. 



The Victoria, 
Cussedness." 



Buffalo, 



Use This. 

calls Douglas 



Fairbanks "The Cure for 



A NEW HELP FOR MANAGERS 



Picture Theatre Advertising 

■yEPES WINTHROP SARGENT (Coiductor .1 Ad«ertlsii: fir ExiIkHwi la Ike Mnlit Pittm WwM) 



3 



TEXT BOOK AND A HAND BOOK, a compendium and a guide. 
It tells all about advertising, about type and type-setting, print- 
ing and paper, how to run a house program, bow to frame your 
newspaper advertisements, how to write form letters, posters or 
throwaways, how to make your house an advertisement, now to 
get matinee business, special schemes for hot weather and rainy 
days. All practical because it has helped others. It will help 
you. By mail, postpaid, $2.00. Order from nearest office. 



Moving Picture World, 17 Madison Ave., New York 



Schiller Building 
Chicago, 111. 



Haas Building 
Loa Angelas, Gal. 



1342 



THE MOVING PICTURE WORLD 



March 3, 1917 




Money plot at the fourth studio It visited. He did not, of course, fol- 
low the line of incidents as given, but he found the basis of a good 
comedy in the story, and sold it. 



Conducted by EPES WINTHROP SARGENT 

INQUIRIES. 

Questions concerning photoplay writing addressed to this 
department will be replied to by mail if a fully addressed and 
stamped envelope accompanies the letter, which should be 
addressed to this department. Questions should be stated 
clearly and should be typewritten or written with pen and 
ink. Under no circumstances will manuscripts or synopses 
be criticised, whether or not a fee is sent therefor. 

A list of companies will be sent if. the request is made to 
the paper d/rect and not to this department, and a return 
stamped envelope is inclosed. 



Size It Up. 

WHEN you are undecided as to how to handle a scene, stop ana 
think it over. The other day a man wrote in to know whether 
to use a leader or a vision to establish a certain point, and 
we told him to figure out which would be the most definite. But this 
might be amplified. Not only is it a case of being definite but of 
weighing the value of the scene. Something might be established with 
equal definiteness by means of a leader or a cut in scene. With 
such a choice it would be better to cut in if the importance of the 
fact warranted the footage, and to use a leader for a minor happen- 
ing. In your practice writing do not be afraid of a little extra 
work. When you have something capable of being handled in several 
ways, take the paper out of your machine, put in a new sheet and 
work out all possible developments. Compare them and select the 
best. Do it each time you have the slightest doubt. In the course of 
time you will be so thoroughly familiar with values that you'll scarcely 
have to stop and think. You will instinctively select the best handling 
of any situation. It will be second nature. It is only through this 
practice that you will ever gain sureness in your work. 



Market Notes. 
Someone asked the other day about four film companies. Not one 
of them was known to any member of this staff — -not even to the ad- 
vertising manager — and yet these companies had all been announced 
in a literary paper's market notes as being in the market for stories. 
Not one was known to the trade. Probably all were real companies 
for the time being, but these mushroom concerns last only as long as 
the bankroll does, and some bankrolls do not last to the end of the first 
production. One man had three different "companies" in 1916. Even 
time he flivvered he got a new backer and started again. It doesn't 
pay to send scripts to concerns so unstable, and yet hundreds do so. 

Slipping. 
When you get to the top of the ladder be certain that your footing 
is safe. There is always danger that you will feel too secure and fall 
off. Last night we read a story by an author who gets top prices 
for his stuff. It ran about five thousand words and the idea is the 
same as one we used in a fifteen hundred word story some years 
ago and took ten dollars for. The author feels he has reached the 
point where anything with his name to it will sell. It does. But he 
will not keep on selling, and that is the point to take notice of. Neither 
will you if you trust too much to reputation after you have made it. 



"Some" Contests. 

A motion picture magazine with a script criticism annex is running 
a "prize" contest. The first prize is $50, though the advertisement 
itself states that good stories are worth $100 or more a reel. To 
conform to postoffice rulings it is not necessary to have the scripts 
criticised, but the inference is obvious. There seems to be some- 
thing about the word "prize" that draws the boobs as a fly is drawn 
to honey, and probably hundreds of submissions will be received, 
though to offer half price for a play of prize quality is to insult the 
intelligence. Another scheme announces a series of prize contests 
for its patrons, and does not seem to have heard of the lottery law yet. 



Writing Synopses. 

Writing each scene of a continuity on a separate sheet is an old 
trick, but did you ever try writing synopses on the same scheme? Get 
cheap paper of a size to suit and punch a hole in the upper left 
hand corner. Write each paragraph on a separate sheet, and hang in, 
order, face down, on a bill file or hook. If you want to change your 
story, you rewrite only the paragraph to be changed, and when you are 
content with your work, you clean-copy the whole on sheets of regu- 
lation size. You will find you will make many changes that would 
not be made otherwise and you'll also find that the work comes much 
easier. The scheme works so well that we often use it for prose 
work where there is a likelihood that changes will be made. 



Looking For Them. 
There is a story in almost any happening, if you know how to dig 
it out. Some months ago we reported that the "German Money" 
brain polisher had been produced as a play for the Canadian troops 
in the preparation camps. Another writer, replying to the more re- 
cent polisher, added that he had sold a story based on the German 



Listen to Kell. 
John William Kellette writes on the absurd practice of sending 
scripts to directors. He gives good advice. Follow it. No company 
is in any degree morally or legally responsible for material sent to 
a person other than the designated agent. If it maintains an editor 
to handle manuscript and you prefer to send it to some director, you 
can do so wholly at your own risk. Mr. Kellette writes: 

Since I've been reading you (and I've read your page re- 
ligiously since I turned to picture writing, and profited greatly 
thereby) the warnings you've sent out to writers to send their 
scripts only to scenario departments, have been many; but I'm 
afraid, unread by the multitude, or unheeded by the novice, and 
therein arises my desire to have you shoot another broadside. 
No later than this week three scripts came addressed to "Fox 
Studio, West Fort Lee, N. J.," and one from no less a writer 

than ! Another came from Mexico, Mo., and still 

another from Montana. What can the matter be with authors 
who send scripts out to a studio, where perhaps a property man 
gets the mail, tosses it on one's desk, or personally decides to 
pass upon the merit of the story, finally deciding it's no good, 
and, instead of returning it, throws it away and it eventually 
lands out in the public dump or the debris pile in the studio 
yard. I've rescued uncountable scripts since I've been in the 
producing end of the business, and I'm not kicking so much 
on the postage I've spent, as on the delay the author experi- 
ences in awaiting the return of the script, and the bother of 
either sending the script back or turning it in to the scenario 
editor. 

If the authors of the country desire to place stories, let them 
learn from the advertising columns where the company does 
business. Unless they know a director well enough to call him 
a "squint-eyed mut" at a proper game, or, in the case of 
the gentler sex, unless, at one time you told him you couldn't 
be anything closer than a sister, don't send your script to a 
director. Send it to "The Scenario Bureau, attention of Director 
So and So," and your script will get a thorough reading, and 
if not available, it will be returned with the Editor's regrets. 
Personally, Director John G. Adolfi, Fox, directing June Cap- 
rice, would like feature stories — comedy dramas, for this de- 
lightful star, but before trying to fit Miss Caprice, see some of 
her screen work, class of stories, size of cast, etc., and if you 
believe you can fit her, send your story to Scenario Dept., Fox 
Co., 126 W. 46th St., Attention John G. Adolfi. 



Keep Plugging. 

Noting that few companies really are in the market at present, 
an author wants to know what is the use of keeping on writing. One 
reason is that really good stories are handy things to have around. 
Those who can remember back to the advent of the feature may re- 
call that for a year or so preceding their rise the market was poor. 
Many writers gave up in disgust. Almost overnight there came a 
demand for five reelers with original plots. Nothing was at hand 
and prices went skyward. The best of the feature writers were taken 
under contract and prices dropped along with the market. We are 
almost due for something new. Now is a good time to prepare for the 
next move. Build up your plot book and be ready to turn your plots 
into plays on short notice when the time comes. Photoplays will 
always be like other forms of entertainment. It will be graphically 
represented by peaks and depressions, representing the launching of 
a new idea and the slow decline of that idea. In the theater, before 
the advent of pictures, there was a fairly regular progress from real 
drama to vaudeville and back again. In pictures it is not unlikely 
that there will be similar changes in favor from features to singles 
and back again. Pretty soon the exchange question must solve itself. 
Production methods must change. There will be a new prosperity, 
and a consequent demand for better stories, for the slow market today 
is largely due to the economy necessitated by rising costs and falling 
receipts. A company "saves" money by using locally produced stories. 
Then it loses more money and "saves" still more. Already a few are 
making the discovery that a cheap story is the most expensive thing 
a studio can have on the premises, and the time to have stories of 
plots is about the time this discovery becomes more general. 



The THIRD Edition of 

Technique of the Photoplay 

IS NOW READY 
This is virtually a new book under the old title. 
More than double the text and with an arrangement 
especially adapting it for the student. The most 
complete book ever written on the subject of scenario 
or photoplay construction. 

By Mail, Postpaid Three Dollars 

Address all orders direct to nearest office 

THE MOVING PICTURE WORLD 

17 Madison Ave., New York City 

Schiller Building, Haas Building. 

Chicago, III. Los Angelet, Cal. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1343 



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Projection Department 



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Conducted by F. H. RICHARDSON 



Manufacturers' Notice. 

T IS an establishel rule of this department that no apparatus or 
other goods will be endorsed or recommended editorially until the 
excellence of such articles has been demonstrated to its editor. 



Important Notice. 

Owing to the mass of matter awaiting publication, it is impossible to 
reply through the department in less than two to three weeks. In order 
to give prompt service, (hose sending four cents, stamps (less than 
actual cost), will receive carbon copy of the department reply, by 
mail, without delay. Special replies by mail on matters which cannot 
be replied to in the department, one dollar. 

Both the first and second set of questions are now ready and printed 
in neat booklet form, the second half being seventy-six in number. 
Either booklet may be had by remitting 25 cents, money or stamps, to 
the editor, or both for 40 cents. Cannot use Canadian stamps. Every 
live, progressive operator should get a copy of these questions. You 
may be surprised at the number you cannot answer without a lot "f 
study. 



Roll of Honor on Question No. 168. 

The following constitute the Roll of Honor on question No. 168: M. 
M. Moon, Sherman, Texas; C. E. Linstruth, Carthage, N. Y. ; John W. 
Creamer, Chillicothe, Mo. ; A. M. Malley, Edmonton, Canada ; L. J. Col- 
rick, Taunton, Mass. 

I have selected the reply of Brother Moon as best suited for publi- 
cation. It is short and to the point. 



Reply to Question No. 168. 

M. M. Moon, Sherman, Texas. 
The Question : 

Suppose you were on the road and, in a small town, found yourself 
with only 50 ampere fuse wire and no other fuses available. The 
feed wires are rated at 40 amperes. The wires from the switch- 
board to your machine are found to be No. 10, through which you are 
only allowed to pull 25 amperes. What practical way is there of taking 
care of such a situation In other words, the real question is : How can 
you reduce the carrying capacity of fuse wire by, say, one-half, and do 
it with a reasonable degree of accuracy? 
The Answer : 

There are several ways in which this could be done, but the practical 
way would be to make a V-shaped cut exactly half way through the 50 
ampere fuse wire. This would reduce the area of cross section of the 
face by one-half, therefore it would reduce the carrying capacity by 
that amount, since a fuse is only as strong as its weakest point. 



Interesting Discussion. 

The following lengthy letter is published in its entirety for two rea- 
sons. First : It would be extremely unfair to give space to my own 
ideas, views and opinions, and refuse space to manufacturers who wish 
to prove me to be in the wrong. This department has repeatedly said, 
and now reiterates the fact that it has no friends when it comes to mat- 
ters of this kind. We only desire to present to our readers that which 
is best. Second : If I am wrong in saying that the white screen 
gives the more artistic picture, and that the only value in the metallic 
surface, or semi-reflective, screen lies in the fact that an equal bril- ■ 
liancy can be secured with less amperage, there is no one who desires 
to know it sooner than do I. 

I must, however, strenuously object to the statement that I have 
"time and again said that the white wall is as good as any other 
screen," or that I have said that "anyone with a white-wash brush 
can make as good a screen as can the manufacturers named." 

Another point upon which I must also correct Brother Rembusch is 
that there is at least one other manufacturer entitled to recognition, viz. : 
the Atmospheric Screen Company, which is putting out what seems to 
be an excellent screen surface. 

Mr. F. J. Rembusch writing for the Rembusch Screen Company, 
Shelbyville. Ind., Minusa Cine Products Company, St. Louis, Mo., and 
the J. H. Genter Company, Newburgh, N. Y., says : 

Your department is very unfair to the manufacturers of pre- 
pared screens. A few weeks ago you stated therein that you 
considered the white screen as giving the most artistic picture, 
and I want to say that I consider the white screen to be as far 
behind in producing a good picture as the ox cart is behind the 
automobile. For twelve years I have been experimenting with 
screens. There is hardly any substance of which I have not a 
record of what it will and what it will not do when a picture 



is projected thereon, from the side of a barn to pure gold and 
platinum. Besides this I have engaged the assistance of scien- 
tists who have written the most advanced text books on physical 
optics. I claim to know something about screens, and posi- 
tively know that the cause of most of the lark of interest in the 
motion picture today is on account of the poor screens that are 
being used. A study of the various screen surfaces has more 
possibilities than anything I know of. The screen is the heart 
of the theater, and it is the most abused appurtenance therein. 
I am willing to acknowledge that screen manufacturers have 
been compelled, in their adveitisements, to use extravagant 
terms in exploiting their products (Why compelled? — Ed.), but 
who in the picture business has not? If I say I have made 
screens longer and more continuously than any man in the world 
I am only teling the truth, but I have never made any money 
at it, and I have never been able to get the exhibitor to under- 
stand the true value of a screen made to fit the particular condi- 
tions of the house, because your department, which has a great 
following, has stated time and time again that a white wall is 
as good as any other screen. What is the use of paying a lot 
of money to make a screen when anybody that can swing a paint 
brush can daub one up? That is the way many exhibitors feel 
about it as a consequence. 

Since I started experimenting with screens twelve years ago 
there have been a very great number of screen manufacturers 
who have come and gone, and the money that has been burned 
up by them and by the exhibitor in experimenting would make 
a John D. Rockefeller if it were given to one man, and the 
amount of money that the motion picture industry has lost, and 
is losing from the fact that there are such poor screens used 
would make John D. twice over. 

There are practically three screen manufacturers left today, 
viz. : the J. H. Genter Company of Newburgh, N. Y., the 
Minusa Cine Products Company of St. Louis, Mo., and the 
Rembusch Screen Company, Shelbyville, Ind. We have met 
and talked this thing over, and have decided that it was very 
unfair to make statements that anybody with a white-wash 
brush can make a screen as good as- we can after our years of 
experimetning and years of work, and our large investments of 
factories and machinery. (I never either said or intimated 
any such thing. 'Taint so. — Ed.) We feel that it is an in- 
justice to say that anybody can make a screen, when the fact 
of the matter is that the more efficient a screen is made the 
more difficult it is to make, and the more easily every defect 
in it is noticed. 

If every house had the same throw and the same size picture ; 
was the same width and the machine was set at the same 
angle from the screen, then one screen surface would be the 
best for all houses, and you could get one set of lenses to fit 
every condition, but I have been in thousands of theaters, have 
always owned from two to eight theaters myself, and have yet 
to see one instance where the conditions in two theaters were 
alike. If it is important to have the light go to the screen 
through the function of a certain lens which produces a cer- 
tain size picture at a certain throw, etc., etc., then it is equally 
important for the light to go from the screen to the eye in 
certain definite locations, and be distributed along certain 
definite lines where that eye is, without undue absorption, im- 
proper distribution and consequent loss. 

I trust we have arrived at the point in motion picture pro- 
jection where a screen should be made to give the highest effi- 
ciency in the particular house in which it is located. A screen 
in one house may give wonderful results, yet be all wrong in 
another house. Sometimes the tilting of a screen four or six 
inches is sufficient to make a prepared screen give wonder- 
fully good results. A screen has so many points and angles 
that no broad statement can be made with reference to any 
particular screen. There is absorption, color value, superim- 
position of light, both interfering light and light of regular 
and diffuse reflection, which often occur. These are all equa- 
. tions that must be considered, 

I am enclosing you two samples of screen which I have cut 
from the edge of screens we are shipping. If you will take 
these two little samples and go into a room where there is 
only one light and lay these two samples down on the floor 
below the light ; look at them straight down and then step back 
and look at them from various angles, you will readily see that 
there is a wonderfully great difference in the distribution of 
light from various surfaces, which is after all the crux of the 
whole argument. (I have tried it and you are quite right. 
But I have known that for years. — Ed.) 
I would like very much to answer your statement, but it can- 



1344 



THE MOVING PICTURE WORLD 



March 3, 1917 



not be done In one brief sentence. There are too many equa- 
tions to be considered, but 1 am willing, and I would be very 
glad, to challenge your department, and all of your scientists, 
managers and operators following your department, to debate 
the question whither a prepared screen is not very much 
superior to the white sheet, providing, of course, it is prepared 
right. 1 will say to you that no man can take a paint brush 
and go into any theater and daub around and make a screen to 
lit his conditions, and we can prove it. 

Again referring to the two samples, one of which is machine 
made for the narrow house, and the other one is both ma- 
chine and hand made for a wide house, I can make this screen 
for the 25-foot width at a very much lower figure than I can 
the wide house screen, yet you would not think so to look at 
it. It takes me much longer to build the wide house screen, 
therefore, when we screen men have to fit a certain condition 
we must use nothing but the very finest of materials and the 
best of metals, and sometimes we fail to satisfy because some 
exhibitor has been using a piece of tin and he cannot distin- 
guish glare from true picture light. We feel that when we 
make a screen we are making it right, because we know we 
have gone the limit in the matter of study. Therefore some- 
times a screen can be made at a reasonable figure for a cer- 
tain house, and for another condition we could not even get 
cost out of it at the same price. This is especially true in 
making screens for wide houses. 

I can readily understand why the screen is not understood, 
because it requires a great deal of study to understand true 
serein value. I had a patent suit in the Supreme Court against 
George Benncthum, Reading, Pa., several years ago, on my 
glass mirror screen, and Honorable Judge Euffington found It 
very difficult to understand all the points brought out in the 
trial, and in trying to expedite matters I asked the Judge if 
he knew why he saw himself in a looking glass and didn't see 
himself in a brick. The Honorable Judge had some idea of 
it, but didn't know that it was the difference between diffuse 
and regular reflection, and the minute elements in the surface 
of each which caused the difference, which can be explained 
and understood, but which requires some study. And I will 
say there is not one man in a thousand who can explain why 
he sees himself in a looking glass, and, furthermore, there is 
not one exhibitor in ten thousand who really knows why the 
picture appears on the screen in various ways, depending upon 
the surface the picture strikes. 

We screen manufacturers are very much in earnest about 
this matter, and are willing to show you that we have the 
goods, and can produce the goods, and we are willing to show 
what we can do and take every feature of the screen problem 
up, po'int by point, and if we are not right we will close our 
show and quit. 

I have one screen that would cost $3.00 a square foot to 
make. There is no chance to sell it when exhibitors believe 
that anybody can take a brush, daub around and make a screen, 
yet it gives the highest efficiency of any surface that I have 
ever seen with a given light. (Ah, ha ! Just exactly what I 
have always said. The metallic surface is efficient. — Ed.) The 
point I want to make is this : We cannot live and make good 
screens when the idea prevails that we are robbing them when we 
ask them a reasonable, decent, living price for a screen, and if we 
have anything from our years of experimenting and work 
we don't know it. We have all had to do something else in or- 
der to keep our screen business going. I know were it not for 
my theaters I would starve to death. 

Now what do you say, Brother Richardson? We have a chip 
on our shoulder, and we are saying this without any bitter- 
ness, but we mean it just the same. We feel you are not treat- 
ing us exactly fair, and we are willing to stand on our merits, 
if you decide to take this debate up, we will not discuss the 
Glass Mirror screen, in justice to my colleagues, until we have 
thoroughly gone over the metalized situation from Hades to 
breakfast. 
What do I say to it? Why, I made my little talk in the beginning, 
gentlemen, before I let them get a sight of your stuff, which is good 
business, isn't it? However, I will make one flat statement, and that 
is. that you don't have to have any chip on your shoulder with this 
department ; also this department has for a matter of seven years been 
open to you, just the same as it has been open to anybody else, having 
a legitimate proposition, and I am sure that any reasonable argument 
you may wish to advance will at any time receive space. 

I fully and thoroughly agree with you in the argument that it is 
necessary to take the depth and width of the auditorium into consid- 
eration, as well as the pitch of projection, and the location of the 
seats in the highest gallery if we are going to get the greatest effi- 
ciency. In other words, I agree with you tuat only the greatest pos- 
sible efficiency can be secured by making each screen to fit the indi- 
vidual house. However, I doubt if this would pay. I believe that gen- 
eralities will serve, and that the last degree of efficiency that might 
be obtained by the very slight change in screen surface, due to a lit- 
tle greater depth or width of auditorium, would he too expensive. If 
I am wrong snow me. In my judgment there should be perhaps four, 
or maybe six, surfaces adapted to four varying widths of houses, with 
the satin finish for the long, narrow house. Just what ought to be 
done to houses having a steep pitch in projection and a large per- 
centage of the best seats in balconies and galleries, I am not prepared 
to say. 

In closing my comment on this particular article, I wish to repeat 
that the only contention I have ever made on this matter is that the 
plain muslin,, or plaster Screen circs a more artistic picture. This is 
based on the belief that the metallic surface gives a somewhat harsher 
appearance to the light, and that the light distribution is better from 
such surfaces than from metallic surfaces. In connection with this, 



however, I believe I have always stated, and I now repeat, that such 
advantages as the plaster, muslin or kalsemine surface may have are 
rather expensive, because it requires a lot more current on such sur- 
faces than it does on the metallic surface screen, in order to secure 
equal brilliancy. I would also say that a considerable proportion of 
such objection as there may be to harshness of light tone may be re- 
moved, without appreciable loss of light, by the use of the Amberluz 
Ray Filter, which costs only $3.50 each. 



Examination Methods. 
New York City for a long time past has had a very competent ex- 
amination for operators, and the method for keeping record of the ex- 
amination, which same has been slowly developed during the past seven 
years, is of such interest that this department has requested the De- 
partment of Water Supply, Gas and Electricity to prepare a description 
of the same, which they very kindly consented to do. We believe this 
method will prove to be of large benefit to examining boards, in that 
it furnishes in legible and concise form a reliable record of an oral 
examination. 

Mr. F. H. Richardson, Editor Projection Department, Moving 
Picture World, 17 Madison Ave., Manhattan. 
Dear Sir: Complying with your verbal request for detailed 
information regarding the method used in conducting exami- 
nations, and recording the answers given by applicants for 
license to operate motion picture machines in New York City, 
I am forwarding herewith a copy of the chart used in con- 
nection with the examinations as conducted during the past four 
years, together with an explanation of its use. Beginning 
January 1, of this year, however, a new system has been 
adopted, and an explanation of the methods used in examining 
applicants under both methods may prove to be of interest. 

1. WIRES: 

(a) How to gauge. (0 Edison three-wire sya- 

(b) How to find carrying ca- tern. 

pacity of. (g) How to connect to three- 

(c) Meaning of carrying ca- wire system. 

pacity of. '(h) How to connect to 55- 

(d) How to splice. volt service. 

(e) Insulations of. 0) How to connect to 220- 

2. ECONOMIZER: volt service. 

(a) Principle of operation of. (k) Object of fuses in cir- 

(b) Construction of. cuit. 

(c) Proper use of taps on (D How to connect M. P. 
primary of. machine. 

(d) How to connect. ( m ) What controls amount 

(e) Object of in circuit. of current flowing in any 



(f) How to test. 

3. RHEOSTAT : 

(a) Object of in circuit. 

(b) Construction of. 

(c) How to test for ground. 

(d) How to test for open cir- 
cuit. 

(e) Principle of operation of. 

4. LAMP : 

(a) How to test. 

(b) When lamp is burning 
up side down. 

(c) How to reverse polarity 
of. 

(d) How to tell if lamp were 
burning on a. c. or d. c. 

(e) How to operate lamp on 
a. c. with a rheostat. 

5. CONNECTIONS: 

(a) How to connect for one 

night show, 
(h) How to t?st for trouble 

In booth circuit. 

(c) How to install link 
fuses. 

(d) How to get current to 
lamp. 

(e) How to find current on 
board. 



circuit. 

6. OPERATION: 

(a) Fire hazards. 

(b) What to do in case of 
fire. 

(c) Operation of automatic 
shutter. 

(d) How to thread machine. 
(e) How to patch film. 

7. GENERAL: NOT FAMIL- 

IAR WITH. 

(a) Machine parts. 

(b) Electric units. 

(c) Electrical appliances. 

(d) Code rules relating to 
M. P. machines installed 
in booths. 

8. PROJECTION: 

A. LENS. 

a. Objective. 

b. Condenser. 

c. Focusing. 

B. REVOLVING SHUTTER. 

a. How to adiust. 

b. Result of being out 
of adjustment. 

c. Use of 2-wing and 
3-wing. 

C. SIZE OF CARBONS: 



a. Setting, etc. 

We have found, by long experience, that some form of detailed 
record must be kept of each candidate's answers. The method 
formerly used was that of conducting a wholly oral examina- 
tion, using the enclosed chart as a means of shortening the 
record of the candidate's answers. This worked well, but was 
occasionally a matter of dispute by the applicant who wished 
to charge discrimination and false record. It was belter, how- 
ever, than a stenographic record, for, unless the stenographer 
has technical knowledge of the subject, many of the actions of 
the candidate in making tests and handling the apparatus would 
not appear on the record, and ofttimes actions really tell more 
than words. Then too an incompetent applicant may be a 
good talker, and the stenographic transcript of his answers might 
belie his true knowledgo of the machine and its connections. 
Our present method, in favor January 1, this year, is as 
follows : Upon receipt of application each one is given an 
application number, and a notice to appear on a given date is 
sent him. Applicants are examined as nearly as possible in 
the order of application numbers. The first test is a written 
one, about twenty-five candidates being examined at a time. 
It consists of that portion of the test which may well be put into 
writing, or the answer made clear by simple sketches, and which 
needs no demonstration with actual apparatus. A time limit 
of two hours is placed on this part of the examination. The 
candidate may receive from one to five points for his answers 
each of tho twenty questions, a total of at least seventy per- 
cent, being necessary to pass. The answers are reviewed by at 
least two examiners. Successful candidates are notified to 
appear for a suplementary oral test, at which they are given 



March 3, 1917 



THE MOVING PICTURE WORLD 



1345 






*$p^ 



opportunity to show their fa- 
miliarity with the motion picture 
machine and its connections. 

At this test they are required 
to project a good clear picture on 
the screen. 

The oral test is not rated on a 
percentage basis, for the reason 
that it is practically impossible 
to reduce an applicant's action 
to figures, and even if attempted 
the result would only be the con- 
senses of opinion of the ex- 
aminers. 

A candidate who fails in cither 
test may apply for re-examin- 
ation after one month from date 
of failure. After a second fail- 
ure he must wait six months for 
re-examination. 

Candidates unable to write, upon 
proving same to the satisfaction 
of the Commissioner of Water 
Supply, GTas and Electricity, are 
granted an oral examination in 
which their verbal answers to 
the questions are taken by a 
stenographer and transcribed on 
record. 

Our method of conducting the 
oral test is substantially the same 
as when the entire examination 
was an oral one, but the time 
consumed by each candidate is 
much less. 

Except in rare cases we find it 
of great benefit to the applicant, 
as well as to the examiners, if 
one only of the Examining Board 
does the questioning, leaving the 
other to record the answers and 
actions of the candidate. This 
prevents confusion. 

A definite line of questioning is 
laid out in advance, since other- 
wise it would be difficult to con- 
duct an examination so as to 
bring out the candiate's knowl- 
edge, which of course is the ob- 
ject of the examination. The 
phrasing of questions in such a 
manner as to admit of out one 
interpretation is also a very im- 
portant matter and worthy of in- 
telligent forethought. 

The attitude and remarks of the 
examiners must be such as to 
give to the candidate an impres- 
sion, either of his success or fail- 
ure. We make a practice of an- 
nouncing to *the > candidate at the 
finish of the examination that the 
result of same will be mailed to 
him within a few days. To fa- 
cilitate the work of the office we 
find it necessary to do this. It 
avoids useless argument. 

The possibility of a really com- 
petent man being declared in- 
competent is reduced to a negli- 
gible factor by our method. 

The method of using the chart 
is as follows : while one ex- 
aminer asks questions pertain- 
ing to any of the subjects noted, 
the other examiner makes record 
of the incorrect answers by plac- 
ing opposite the number the let- 
ter corresponding to the subject, 
and making any notes with refer- 
ence to the answer that may be necessary for review. If the 
candidate's answer is correct, a small letter is made and is 
checked off to indicate that his knowledge of that subject was 
satisfactory. Respectfully, 

Geo. R. Brown. 

In tho first place observe carefully the sheet "Did Not Know." 
Supposing the examiner asked the applicant : "What is meant by the 
carrying capacity of a wire"? and the applicant is unable to give 
an intelligent answer. The examiner who is recording marks on his 
sheet "1C," meaning section C of heading 1, opposite which he makes 
suitable comment. For instance : glancing at the record of John 
Doe, November 13, 1016, we find that it began at 9.07 and ended at 
B.53, making a total of 46 minutes consumed. John Doe said he had 
had no experience, but had "learned from operators." When asked 
to tell the principle of operation of an economizer, we see, at 2A, 
that he did not know whether it would work on D. C. or not, but 



Nov /3 !?/(, 




9>S3 









yf~~- 1~. i 







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<4g^S«" 



9 



m0 







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t ^f m . *&**-^mj&%*&i 



T^l 



"thought it would give a dim light." We also see, as per note 
opposite "7" that he had no knowledge of the take-up, and thought 
compressed air was what caused the governor to operate, and so on. 
Topics to which he replied satisfactorily were noted, and have a check 
mark opposite them. 

The new scheme of holding a written examination first, thus weed- 
ing out those who are entirely incompetent, is a good one. I was 
present at the first examination of this kind, and it seemed to work 
very well. If the applicants answered the questions propounded they 
demonstrated they at least had a good knowledge of the technical end 
of the profession, and would therefore be worthy of further ex- 
amination. It is simply a scheme to save the waste of energy necessary 
in an oral, individual examination of the horde of men who are utterly 
incompetent, and never ought to have made any application in the 
first place. I believe a study of Mr. Brown's letter and the accompany- 
ing charts will be a large value to examining boards all over the 
country. 



1346 



THE MOVING PICTURE WORLD 



March 3, 1917 



Indianapolis, Indiana. 

In response to an invitation from the Indiana State Exlhibitors' 
League the Editor, In exchange for twenty-six perfectly good bones 
procured a ticket entitling him to enter into and ride upon a Pullman 
car attached to one of the Pennsylvania flyers. But alas the car 
I drew was a poor, old, descrepit relic of other days, which wheezed, 
grunted and rattled in each of its stcen hundred rheumatic joints; also 
it let in cold air, judiciously mixed with snow, so that it required all 
'the subtle art of a real artist to woo and win slumber. 

At Indlnapolis the weather was such that a description would land 
'mo in jail, so I must perforce leave that item to your imagination. 
•Just imagine the worst possible, add fifteen percent, then double it and 
.you won't be far wrong. 

i\s the Convention would not convene until 8 P. M., I had the 
major portion of an afternoon to squander, so I set forth to brave 
the elements, and soon the really well lighted, very pretty front of 
the Regent theater, lured me to the ticket window, where, in return 
for one thin dime. T was permitted to pass within and view the 
wonders. The interior of the Regent is not at all in keeping with 
Its excellent front ; also the interior lighting is, looked at it from the 
projectional point of view, susceptible to decided improvement. The 
ceiling lights were practically extinguished, being turned so low they 
gave no illumination at all, and along the side-walls were several incan- 
descents covered with very bright colored glass shades. These lights 
are annoying to the eye of those seated near the wall at the rear. 
They are unnecessary, because, by reason of deep cross beams in ceiling, 
the condition for ceiling lighting is ideal. The ceiling fixtures should, 
however, be opaque, else they will annoy those seated in the balcony. I 
would suggest the advisability of lining the interior of these fixtures with 
bright tin, and then using the ceiling lights exclusively. A more 
cheerful color and some pretty panels on the wall would work wonders 
in improving the beauty of the interior, and making it fulfill the 
expectations raised in the mind of the patron by the very pretty front. 

The projection light was good, except for occasional discoloration at 
the bottom. The speed was correct on some scenes ; on others it might 
have been improved. Stereo slides advertising future programs were 
spotlessly clean. ,The picture has square corners. Round ones look 
much better, I think. 

In the operating room I found Cleveland McDonald in charge of 
two Power's Six A's, using D. C. through rheostats. The operating 
room walls are dark green, and the ports of ample size but set alto- 
gether too high in the wall. There are two large vent flues, and the 
room, while not of "ample" size, still is of fair dimensions. 

But Operator McDonald had his incandescents burning, which is 
very bad practice ; also he did not watch his projection. And how can 
a man know the shadow form of a $3,000 per week actor or actress is 
appearing on the screen if he does not look at the screen except at 
two or three minute intervals? McDonald's lack of attention explained 
the occassional shadows on the bottom of the screen, and the evil was 
aggravated by the ports being located so high that the operator could 
only see his picture when standing right up close to the wall. The 
house seats 800. I did not have the pleasure of meeting Mr. B. D. Crose, 
its manager. 

The Rialto was the only other house I had time to visit. This house 
has two entrances, on opposite streets. The light was very good, and 
well handled by W. J. Simpson, operator. The only criticism was 
that he threaded out of frame. The operating room is painted black, 
and only one light was burning — -over the rewinding table at one 
side. There were ample vent flues (two of them) and the room was 
•of comfortable size, though none too large. The observation ports 
•were of good size and well placed. Power's Six A's are used. Current, 
D. C. through rheostats. Mr. Fred C. Leonard is manager, and a most 
affable gentleman he is too. I suggested one or two minor changes 
as to lights near the stage, with which he agreed. The screen sets 
at the back of the stage and is bordered in black. The picture from 
the front row of seats is not at all bad. On the whole the lighting 
of and the projection at the Rialto of Indianapolis is to be com- 
mended. 

At the headquarters of Local Union 194, I. A. T. S. E., Rooms 77-78, 
When Building, I found business agent N. Moss, and a number of 
the men, and we had a very pleasant chat. Brother Moss impresses 
one as being a live-wire, pregressive man. The local has eighty-six 
members, and Indianapolis is 100 per cent, organized. The scale is 
$13 minimum and $23 maximum, the minimum being for evening 
houses. I do not regard this as sufficient to secure for Indianapolis 
the skill necessary to do justice to her screens. R. D. Scobey is 
President of the local, Howard B. Cornell Vice-president, N. Moss 
Financial Secretary, Treasurer and Business Agent, and R. L. Gunion 
Corresponding and Recording Secretary. The local is in prosperous 
condition, but its headquarters do not contain, so far as I saw, one 
single book of instruction in the art of projection, nor are any of the 
projection departments on file. Wake up, gentlemen. It does not look 
well to see decks of 52, and an utter a^^-nce of anything even tend- 
ing to be instructive on projection. Why i )t form a class and expend 
some of the energy you now consume in coi.u mplating certain combina- 
tions of spots and pictures in studying the liner points of projection? 
I am sure you would find competent teachers in Brother Scobey and 
others. 

Erie, Penna. 

Returning from Indianapolis, the perfectly lovely Big Four Railway 
brought me into Erie a mere trifle of three hours late, and that meant 
that instead of departing therefrom at 6 A. M., I was stuck until G.45 
P. M. Intent upon spending some of the time to good purpose, 1 
called, first, upon the Columbia Theater on West Eighth street. 

The Columbia is managed by Mr. O. A. Potter, who also has charge 
of the Majestic Theater on West Tenth street. It seats 1200, runs 
aiothing but pictures, and is a very popular house. Mr. Potter is a 



most courteous gentleman, and one to whom suggestions can be made 
without fear of giving offense. 

The operating room is on the main floor, the lens being practically 
level with the screen. The room itself, however, is too small and the 
observation ports are very, very poorly located. Projection is in 
charge of Mr. William Sawdey, assisted by Mr. Ed. Decker. Mr. 
Sawdey is in immediate charge. He is a man of mature years ; also 
a man of ideas. He has brains and applies them to his work. Both 
himself and Mr. Potter assured me that arrangements were being 
perfected to increase the size of the operating room materially, and 
to put in new equipment, the same to be Powers Six B machines. The 
projection equipment now used is sadly out of date. 

Mr. Sawdey has constructed a home-made motor drive and speed 
regulator which is decidedly clever. It is connected to the end of the 
shaft carrying the forward gear on the operating side of his Powers 
Six mechanisms. The interior walls of the operating room are painted 
a light color, and this is, as I repeatedly point out, decidedly bad. 
The ventilation of the operating room is excellent, and right here let 
me remark that, considering the conditions under which Brothers 
Sawdey and Decker work, they are delivering most excellent results 
on the screen. 

The picture at the Columbia is nineteen feet wide, which, as I 
pointed out to both Brother Sawdey and Manager Potter, is excessive 
A sixteen-foot picture would be ample in the Columbia, where the 
back seats cannot be much more than seventy-five feet away from the 
screen. The increase in size operates to injure the result on the 
screen in several ways ; also to set up an element of entirely unneces- 
sary eye strain, particularly from the front rows of seats. I would 
recommend to Manager Potter that he carefully study pages 181-183 
of the third edition of the Handbook. 

Manager Potter escorted me to the Majestic on Tenth street, which 
runs vaudeville on week days and pictures on Sunday. The Majestic 
has a decidedly pleasing interior ; also the vaudeville program was, 
for the most part, very good, considering the low price of admission. 
I should think, however, that it would be entirely feasible to add a 
feature photoplay to the bill, thus lengthening the program, and per- 
haps serving to fill the house, which was not nearly filled at the 
matinee. That, however, is merely a guess on my part. I don't know 
the conditions in Erie. 

Manager W. J. Hayes, of the Strand Theater, on State street, was 
confined to his bed by illness. I was therefore deprived of the pleas- 
ure of meeting him. However, H. Simmons and Al. Simmons (broth- 
ers), the operators, did the honors most acceptably. The Strand seats 
1300. Its interior decorations are harmonious, and very pleasing to 
the eye. The lighting of the auditorium is unobtrusive, ample and 
very pleasing. Under the balcony are three or four recesses in the 
ceiling, which same are covered with colored glass set flush with the 
surface of the plaster. Behind this glass are incandescent lights. 
The ceiling of the main auditorium is oval in shape. At the top is a 
recess, probably ten feet across, around the edge of which is a cove 
in which are incandescent lamps lighting the auditorium by reflection 
from the ceiling of the recess. The picture is sixteen feet wide, and 
is projected by two Simplex machines, using fifty amperes of cur- 
rent through Fort Wayne A. C. to D. C. compensarcs. The interior 
of the operating room is painted dark green. The room is neat, clean 
and all tools, etc., etc., were in order. There is a ventilating flue 
with a fan, but it is too small. There should be another one of equal 
size. The room itself is 12 feet by 6 feet, with a 7 1 /2-foot ceiling. In 
one end is the main house switchboard, so that the auditorium light- 
ing is entirely under the control of the operators. Taken altogether, 
there is not much to criticise in the Strand. It is a beautiful house, 
and is managed by a man who very evidently studies .his business. 

I also dropped in the Nixon, on State street, a small but very pretty 
theater. The manager was absent and I only glanced in for a mo- 
ment. Tho picture was small and very brilliant. Sorry I did not 
have the pleasure of meeting the manager and operator. 

Business seems to be good in Erie. Prices range from 5 cents to 
25 cents. Both the Strand and the Columbia charge 10 and 20 cents 
in the evening, which is boosted to 25 cents when there is a picture 
of special merit. 

I shall possibly stop in Erie at the last end of the coming trip and 
deliver a lecture on projection. I would advise travelers passing 
through the city of Erie to not judge of its attractions by the depot 
and its surroundings. I think the Erie depot must be and constitutes 
all that remains of Noah's Ark, and incidentally, if that is true, the 
aforesaid remains stand sadly in need of a visit from the Gold Dust 
Twins. 






r-When You're in Trouble-i 

RICHARDSON'S 

MOTION PICTURE HANDBOOK 

FOR MANAGERS AND OPERATORS 

Is the Doctor That Can Unfailingly Prescribe 
for Your Ailments. 

There isn't an operator's booth in the universe in which 
this carefully compiled book will not save ten times 
its purchase price each month. 

BUY IT TODAY! $4.00 THE COPY, POSTPAID 

Your bookseller can supply you or the nearest Moving Picture 

World ojjiic will promptly fill your orders. 

MOVING PICTURE WORLD 

Schiller Bldg. 17 Madison Ave., Haas Bldg. 

Chicago, 111. New York City. Los Angeles, CaL 



March 3, 1917 



THE MOVING PICTURE WORLD 



1347 



flA/AAAff^^AAAAAAAAAAAAA^ 



M 




Motion Picture Photography 



?^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii)iiiiiiiiiiiiiiiiiiii|[iiii«iniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



& 



Conducted by CARL LOUIS GREGORY, F. R. P. S. 



Inquiries. 

QUESTIONS in cinematography addressed to this department will re- 
ceive carbon copy of the department's reply by mail when four 
cents in stamps are inclosed. Special replies by mail on matters 
which cannot be replied to in this department, $1. 



Manufacturers' Notice. 
It is an established rule of this department that no apparatus will 
be recommended editorially until the excellence of such appliances has 
been demonstrated to its editor. 



The Universal Camera. 

HAVING discussed some of the more important mechanical points 
common to the construction of motion picture cameras we will 
examine in detail some of the better known makes of cameras 
now on the market. 

The order in which the different makes of machines are taken up 
must not be taken as any indication of order of merit. The writer is 
at present many hundreds of miles distant from the source of available 
information for these descriptions and the order in which the different 
makes are discussed will depend largely on the circumstances attend- 
ing the shipment of cameras to him for examination. 

Case: Seasoned mahogany, black waterproof finish. 
• Size: 4% in. x 11 in. x 12 in. Weight 18 pounds. 

Handle : A black leather carrying handle is attached to the top of 
the case with strong brass screws. There are also brass rings for 
attaching shoulder straps. 

Doors : Heavy sheet aluminum. Heavy brass hinges and latches, 
gun metal finish. The latches operate without the use of a key. Every 
working part and adjustment is easily accessible but thoroughly pro- 
tected. There are no bulky parts to interfere with handling. Exterior 
metal parts protected with extra hard transparent lacquer. Interior 
of doors black lacquered and setting flush in close fitting rebates make 
the camera light tight. 

Magazines : The magazines are square and are made of cast aluminum 
with hinged doors. They are provided with two light traps and are 
interchangeable. Only one empty magazine is required no matter how 
extended a trip. Each magazine has a capacity of 200 feet, hence four 
extra magazines, making a total of one thousand feet, will be more 
than is required for an average day's work out of doors. They are 
light in weight and are held in place by spring clips. 

Light Traps : The light traps are velvet lined and have detachable 
brass clips, which render them absolutely light proof, and also permits 
of being taken apart for cleansing. 

Spindle : The spindle is arranged to receive the original spool on 
which the film comes from the maker. No rewinding is required. The 
spindle has a bearing at each end which keeps the alignment perfect 
and reduces friction. Two sharp keys, or fins, engage the spool, which 
makes the movement positive and prevents the spool slipping around 
on the spindle. 

Take-Up : The take-up mechanism is a positive mechanical gear drive 
which can be operated forward or backward. The top gears may be 
disengaged when desirable. Friction disks are used on the take-up 
shaft which steadies the action and gives the desired tension. The 
tension may be adjusted by turning a small knurled thumb nut and is 
held constant by an additional lock nut. 

Gears : The gears are cut from steel blanks as carefully and scien- 
tifically as the movement of a standard watch. There is one master 
gear from which all moving parts are driven. This centralization of 
power simplifies the machine, gives the best of efficiency, and makes 
every piece accessible. The gears, both large and small, are helical, 
which tends to eliminate lost play or backlash. The effect is almost 
noiseless, smooth operation. 

Bearings : All bearings are accurately centered and smooth running 
with oil channels for perfect lubrication. The heavy duty bearings are 
reinforced and bushed with bearing bronze. The balance wheel is 
mounted on a strong pinion shaft with an outboard bearing to give it 
absolute rigidity. It is turned by the main gear, and by means of a 
positive action cam operates both the shuttle and pin yoke. There is 
not the slightest chance for them to get out of unison. 

Footage Indicator : The footage indicator dial tells not only how 
much film has been used but also shows the amount used on the last 
scene. The figures are large and clear and easy to read. The dial is 
located on the outside of the back of the case in full view of the 
operator, giving timely warning when the film has been consumed. 

Sprockets : A single sprocket serves for both feed and take up. It 
is accurately cut and mounted on the main drive shaft. 

Rollers : The idler rollers may be thrown back from the sprocket for 
threading and are held at the correct distance from the sprocket by 



heavy spring tension. They are so shap.ed that they come in contact 
with the film only at the outer edges. 

Aperture Plate and Gate: The aperture plate is of hardened steel 
relieved in the center except at the frame opening so that the film be- 
tween the perforations does not come in contact except at the edge of 
the frame. All surfaces bearing upon the film have their edges rounded 
and are ground and lapped to a glass-like smoothness. The gate is of 
steel with gun metal finish. The hinges separate by lifting the gate 
when open, making it easy to keep in order. It is held closed by a 
snap catch. A period punch is mounted on the film gate which may be 
operated by a push button outside of the front of the case. The per- 
foration is close to the picture. 

Side Guides : The tension rail on one side is self adjusting to the 
width of the film, guiding it in a straight line and preventing «lde weave. 

Pressure Plate: The pressure plate and runners, or shoes, are of 
highly polished steel. The pressure plate is cut away for focusing 
through the film. 

Movement : The perfect registration of the film is secured by an in- 
termittent shuttle movement propelled by a harmonic cam mounted 
directly on the fly-wheel shaft. All of the parts are hardened steel 
and ground to insure long wear. The top and bottom of the shuttle 
are fitted with adjustable gibs to take up any small amount of wear. 
The pins which engage the film move in a straight line and enter the 
perforation slightly above the point of registration with positive straight 
in and out movement which cannot mutilate the film in any way. It 
is made to operate forward or backward. 

Shutter : The maximum shutter opening is 180 degrees, or 50 per 
cent., but is instantly adjustable to any smaller angle. 

Frame Line: There is an adjustment, by means of a knurled screw, 
for instantly raising and lowering the position of the image in relation 
to the perforations on the film. This makes it a universal machine. 
Some cameras are made to take the picture half way between the per- 
forations, others on a line with the perforations. The Universal Camera 
can be used in connection with either, or for title work for pictures 
made on other cameras. Production concerns adopt either one or the 
other of these systems as standard and will not accept film that does 
not conform to their rule. 

Focusing Device: The focus tube is located just back of the aperture 
and attached to the film gate, which when closed connects with a win- 
dow in the main door. It is fitted with a magnifying lens which 
enlarges the image to double its size, making it possible to get a sharp 
focus on a small object, and the eye is so near the focusing point that 
no detail need ever be lost. The lens can be focused while the film is 
in place, or a piece of matte film may be inserted in the gate. 

Vieto Finder : The view finder is of the negative lens type, showing 
the image right side up. It may be attached to the top or to the side 
of the camera, but is not adjustable for close views. It is compact 
and when not in use is held by a clip inside of the camera. 

Trick Crank: "There is a stop picture shaft for novelty effects. This 
device, making one exposure per turn, is operated by the regular handle 
and is on the left side, so that it will never be used by mistake. The 
movement of the film may be reversed by merely turning the crank 
handle backward or toward the left, for specials, composites, dream 
and trick pictures. 

Lens and Front Board : One lens is supplied with the camera, a B. & 
L. Zeiss Tessar F. 3 :5 50 m.m., in metal focusing mount with grad- 
uated distance scale. Upon request the Heliar F 4-5 lens will be sub- 
stituted. The lens is not mounted on the front board, of which it is 
entirely independent. It is supported by a heavy metal strut fastened 
direct to the aperture plate, insuring perfect optical alignment and 
rigidity. 

The front board is of heavy sheet aluminum and may be instantly 
removed without tools for shutter adjustment or for changing the 
frame line. 

Lens Mount : The lens is mounted in a screw adapter of suitable 
length for proper focus which can be quickly removed or adjusted by 
a screw at the right side. With this quick action locking device it is 
possble to change lenses of different focal length very rapidly. Any 
make or focal length of lens may be used by fitting with a suitable 
collar to fit the adapter. The shortest focus lens which may be used 
is 1% inches. 

{To be continued.) 



♦Copyright, 1917, by the Chalmers Publishing Co. 



The largest staff of experts in all departments makes 
the MOVING PICTURE WORLD the one paper in the 
trade that fully tills the requirements of every reader. 



1348 



THE MOVING PICTURE WORLD 



March 3, 1917 




m 



Music for the Picture 



IHIiiliilllllllll 



rai^ 



Conducted by CLARENCE E. SINN and NORMAN STUCKEY. 

a NY questions concerning tousle for the film, suitable instrumenta- Therefore, why may not a melody that spells the soul of France now 

J\' tion for motion picture theaters, questions relating to the pipe be used to typify that same soul 500 years ago? 

organ ; in fact, any questions, criticisms or suggestions dealing ■ — 

with musical interpretation for moving pictures will be answered by Mr. New Type of Theater Organ. 

Stuckey through this department. Inquiries should be addressed to Goo(1 mus i c w jh always pay its own way, whereas no music at all 

Musical Editor, Moving Picture World, 17 Madison avenue, New York ig wnat many f the picture theaters give us at the present time. 

City. We believe it is admitted that best results are now obtained by 

using an organ, which can follow the picture and quickly interpret 

_. .. « r ui„ „ t1 ,„ \ir„_,o« " the varied emotional action on the screen. 

Fursts Score of Joan, the Woman. what we mcan by organ is sucn as is used in the RiaUo , strand, 

fi x OAN, THE WOMAN" was recently produced in Los Angeles, and Academy of Music, Broadway, Audubon, etc., but the orchestral de- 

J Gilbert Brown, of the Tribune, has much to say regarding Mr. partment of the organ must, to a considerable degree, represent the 

Fursts score. Chicago, San Francisco, Boston and other large tones of the orchestral instruments. An out and out church organ 

cities will have a chance to hear Mr. Fursts score before spring, and will not do Tne avera ge church organ is too heavy and lacking in 

in each city Mr. Furst will personally rehearse the ochestra and di- light and f ro iicsome character which is absolutely necessary to en- 

rcct the music on the opening night. tertain theater audiences. 

Mr. Brown says : "Ever since big single motion picture produc- gucll an instrument has finally been developed and found abso- 

tions began to bid for the privilege of entertaining the public for an i u tely satisfactory. This new instrument is the "Unit Organ," built 

entire evening, I have cherished the ambition of seeing a fine feature bu tne wagnerin-Weickhardt Co., and designed by Eugene F. Licome, 

film in the presentation of which music should take what seemed to one of tne p j oneers w ho introduced the organ into New York theaters, 

me to be its rightful place. _ This organ has no noise producing effects such as auto horn, fire 

That ambition was realized when I saw and heard "Joan, the Woman." gong, whistles, etc., but it is certainly rich in real musical effects. 

This splendid, stirring screen epic, with its attendant music by Wil- Many orchestral tones of the orchestral instruments themselves are 

liam Furst, seems to me to be the finest union of the two arts— the faithfully reproduced, as well as that of the church organ. There . 

oldest and the newest — that the public has yet witnessed. is a WO nderful variety in an instrument of this character, very much 

In all but a few previous productions of this type the music has more than that obtained by an orchestra of six or eight musicians. 

oecn "arranged"— that is, an adapter has selected from the world u jg alg0 effective wnen used w j tn three or more musicians, because it 

of musical literature what he believed to be suitable themes for va- blends perfectly with them that the character of the tones accentuate the 

rious characters and big incidents in the screen drama, and then has orcU estral quality and makes an orchestra of four men sound like 

hitched them together, orchestrating them when necessary. twelve first-class musicians. 

It is not to be denied that some splendid effects have been obtained Tne fo ] lowing specification of the Unit Organ is suitable for and 

by this method, but all too frequently the heroine's theme was taken can be affor( j eQ eas ii y for the average six hundred seat house : 

from some well known opera or stage music, and the listener was tnD ^^T mm am* 

distracted by the inevitable association of the borrowed theme. 'CHEAT UKUAiN 

Motion picture directors objected that no composer could in a few (Enclosed in expression chamber.) 

short months produce a score sufficiently rich in new melodies to bo Name. Pitch. Notes. Material. 

regarded as high class music; it was much better, they said, to bor- j * P ] ute 8' 61 wood 

row from the best music of the world. 2. Vox Humana 8' 61 reed 

To back up this argument they pointed to the sad failure of such 3. *Flute -1 <>1 wood & metal 

films as had been provided with special scores. To me it always 4. Snare drum .. 

seemed that the failure was due rather to the lack of inspiration in o. Great to great ••••;•;;•• A £ 

the subject. ,-,..»., 7- Great unison off • • 

"Joan, the Woman," however, is a photoplay to inspire the ablest com- g gwell to great !6' . . 

poser, and William Furst has provided a score that richly mirrors 9 Swell to great 8' ( .. 

the loftv ideal set forth on the screen. 10. Swell to great • 4 ■■ D "i'; 

It is as difficult to particularize the merits of Mr. Fursfs music a 11-16 Six numbered pistons, controlling Great and Pedal 

few moments after one's first view of the drama as it would be to organ couplers. 

give a detailed analysis of a grand opera score under the same cir- SWELL ORGAN 

cumstances. (Enclosed.) 

Foremost among the many impressions received, however, is that of *Flute ■• 8' 61 wood 

the perfect union of both factors, film and music, into something ]g - viole d'Orchestro 8' 61 pure tin 

greater than either. Even one who attends for the chief purpose of ,p/ viole Ce i este 8' 61 pure tin 

judging the music finds its attention centering, time and time again, 20. t violincell ° 8 ' 61 synthetic 

on the screen, the music weaves itself into the picture so that he is 21. Clarinet S/ 61 "l th p Hp 

* . . *>9 4-Sayanhonp o Ol s> iiiLieLiL, 

unconscious of it as music. .--■ JnrM,estrni nhnn 8' 61 synthetic 

At other times— and always when the composer so intended— the music 5*. |p[^ blrdl ouoc V 61 wood & metal 

becomes an equal partner, as in the glorious hymn-like marches when -_• tipiceolo' ...... '. '. '. '-' ,; l wood & metal 

Joan, in shining armor, leads the armies of France to victory, and in 26.' Swell to swell ■ 16' •• 

the scenes preceding the burning of the Maid, when the ceaseless 07. Swell to swell 4 . . 

throbbing of the kettle drum keeps time with the spectator's laden 28. Swell unison off ■ ■ 

"There never was a moment during the course of the drama when the '' J^| Six ' numbered' 'pistons, controlling' Swell and Pedal 

music was not in keeping with the lofty dignity and beautiful ideal- PEDAL ORGAN. 

ism of the play. 1fi , „ n -amnn 

Mr. Furst's score is Wagnerian to the extent of a complete scheme 36. <"° ntra bass lb rfu wooa 

of musical "motifs," which appear in the music simultaneously with «• «ass flute. 

the entrance onto the screen of the characters to whom they are •»; KeMo drum 

ascribed. 40. Cymbals 

In the invention of these themes the composer has entered re- 41 Great to pedal 

markably into the spirit of the various characters and their relation 40. Swell to pedal 

to the action and driving purposes of the drama. The theme of the 43. Swell to pedal 

Voices, in particular, is exalting in the extreme, and its introduc- * rombinaUon stops' 

tion into the various scenes— Joan's torture and during her night of t Lommnation stops, 

terfor preceding her execution — produces a curiously uplifting* effect. ACCESSORIES. 

The composer will doubtless be subjected to criticism for his use Balanced swell pedal for entire organ, 

of the Marseillaise to represent the spirit which gives the Maid Balanced crescendo pedal affecting entire organ, except octave 

streneth to redeem France from the enemy. Liberal minded souls couplers and unisons off 

win Snt out S this is a terrible anachronism, that the Marsei.l- |S e n r d ° te P e f SrgoWo Ct,ng * ^ 

aise was not written until :'..">0 years after Joan s era. Organ bench 

The world is agreed that this song typifies today the spirit of Action current generator. 

France, and the spirit of France born in Joan's breast was the same Electro-pneumatic action. 

flame that inspired Rouget de I/Im and that inspires France today. Weickhard( universal wind chest system. 



March 3, 1917 



THE MOVING PICTURE WORLD 



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Motion Picture Educator 



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Conducted by REV. W. H. JACKSON and MARGARET I. MacDONALD 



Interesting Educationals 

Three Scientific, Two Industrial, One Topical, One Sanitary, 

One Aquatic and Three Scenic Subjects. 

Reviewed by Margaret I. MacDonald. 

"Bee Culture" (Universal). 

THE handling of the honey bee is a simple matter, ac- 
cording to Dr. Edward F. Bigelow's demonstration, 
presented in the Universal Screen Magazine No. 9. 
We see him working quietly and gently with the little crea- 
ture, whose fury it is said he has never felt. He hives the 
swarm, and persuades the stragglers to enter their new home 
by means of smoke. We are then introduced to the queen 
bee, and also to a new-born bee. An interesting feature of 
the subject is a greatly magnified picture of the bee larvae. 
"Physical Experiments" (Paramount-Bray). 

No. 56 of the Paramount-Bray-Pictographs contains an 
instructive series of pictures illustrating the remarkable ef- 
fects produced by rays of light passing through different 
kinds of lenses. The pictures have been taken in absolute 
darkness so that the light rays, produced by powerful lights, 
appear to originate in space. Various lenses are employed, 
some of which split single rays into segments, while others 
bring several rays together, forming one intensified ray. The 
tremendous reach of one of the largest searchlights in the 
world, situated on one of the high buildings at the Brooklyn 
end of the Manhattan bridge, is also explained. 

"Perpetuating Dewey's Image" (Universal). 

In the Universal Screen Magazine No. 9 we see Ulric S. 
T. Dunbar working on the death mask of Admiral Dewey. 
The mold which was cast on the face of the naval hero is 
filled with plaster of paris, after which the mold is broken, 
leaving the finished mask, which will be used in the modeling 
of the statue. 

"How Frankfurters Are Made" (Universal). 

To those who have had qualms with regard to eating frank- 
furters the information to be found in the Universal Screen 
Magazine No. 9 will afford considerable consolation, and 
sufficient reason to indulge in one of the tastiest, if not the 
most delicate, of foods. We are taken into the interior of a 
sausage factory, where we see the beef and pork stripped 
from the bones and put through first a coarse and then a fine 
chopper, after which it is seasoned and placed in the skins. 
Twine is tied tightly about the sausage at intervals, dividing 
it into equal lengths. We also see the sausage placed in 
the smoke room and treated to the final cooking. The 
bologna sausage also figures in this picture. 

"Ice Harvest on the Hudson" (Universal). 

In the ninth issue of the Universal Screen Magazine will 
be found comprehensive illustrations of how the ice is re- 
moved from the surface of the upper Hudson and put in 
storage for use in summer. We see the horse-drawn mark- 
ers plot out the surface as a guide to the sawyers, and the 
sawing of the ice into blocks, which are pushed into the 
open water and thence into a sluiceway, which receives the 
day's cuttings. An endless chain carries the ice cakes into 
the storehouse, where they are cut into smaller blocks and 
stored away in even rows. 

"Swapping Foundations Under New York Skyscrapers" 
(Paramount-Bray) . 

An intensely interesting subject shown in the Paramount- 
Bray-Pictograph No. 56 deals with the methods used in cut- 
ting away the massive piles which have been driven deep 
into the ground under huge New York skyscrapers and 
substituting others which better suit the purpose of the new 
subway construction work. This is illustrated by means ot 
animated drawings, as well as photography. An excellent 
idea can be obtained from this picture of how the work ot 
constructing the new subway is being carried on underneath 
the great city. 



"Sanitary Safety First" (Mutual-Gaumont). 
Reel Life No. 41 draws attention to the danger of disease 
germs being transmitted through the use of a common drink- 
ing cup and recommends the use of the individual drinking 
cup. We are also treated to an illustration of how a sanitary 
drinking cup is made. This picture is an exceptionally use- 
ful one, dealing as it does with an important branch of 
sanitation. 

"Queer Fish With Shells" (Mutual-Gaumont). 

Among the "queer fish with shells" shown in Reel Life No. 
41 are the Littorina, which conceal themselves by resting on 
objects of the same color; the Trochus, or Top Shell; the 
Purple Fish, the Trumpet Shell, the Aeolis and the Haliotis. 
which latter is used in the manufacture of mother of pearl. 
An exceptionally interesting study. 

"Mount St. Michael" (Mutual-Gaumont). 

In Mutual Tours Around the World No. 15 we are shown 
attractive and interesting views of Mount St. Michael, a 
towering pinnacle of granite on the northern coast of France, 
which is surmounted by a Benedictine monastery. This pile 
of granite at high tide is cut off from the mainland, trans- 
forming it into an islet. The monastery presents an interest- 
ing bit of architecture, both monastic and military, developed 
from the twelfth to the fifteenth century. The special archi- 
tectural features dwelt upon are the Museum, the Cloister, 
Chapel St. Aubert, and the Rocks and Tower of Gabriel. 

"Morocco" (Mutual-Gaumont). 

Interesting views in Morocco will be found in Mutual 
Tours Around the World No. 15. Contrasts are drawn be- 
tween the wild nomad life of Morocco and the result of civi- 
lization! The latter is" illustrated at the Atlantic seaport of 
Casablanca. Camp life in the desert and at the foot of the 
Atlas mountains, a military caravan and the narrow gauge 
military railway as seen at Casablanca, and which was the 
first railway in Morocco, are among other sights shown. 
"Around Lake Iseo" (Mutual-Gaumont). 

The scenes shown in Mutual Tours Around the World No. 
15 of Lake Iseo, a small body of water at the foot of the Alps 
in northern Italy, are exceedingly beautiful. Bordering Lake 
Iseo are Lovere Predore and Capo-di-Ponte. The scenes 
shown of this part of Italy are picturesque and exhibit an 
interesting type of architecture, which is a co-mingling of 
Swiss and Italian. 



Photoplay League Active 

New York Branch of Photoplay League for the Second 
Time Guests of R. L. Rothapfel at Rialto Theater. 

THE INTENTIONS of the newly organized society for 
the promotion of the beter film, known as the Photo- 
play League, have already been cited to our readers. 
Its intentions are good, and we sincerely hope that its ef- 
forts, made, as is usual, by the few earnest workers, may bear 
meritorious fruit. 

For the second time R. L. Rothapfel of the Rialto theater, 
New York, opened his doors to this well meaning organiza- 
tion early in the afternoon of Wednesday, February 7. Miss 
Helen Varick Boswell, well known for her activities in civic 
and educational matters, presided at the meeting and ex- 
plained that the Photoplay League was organized for the 
purpose of encouraging the higher forms of the motion pic- 
ture art, and with a view to improving the general standard 
and literary value of the motion pictures displayed through- 
out the country. Miss Boswell stated that the Photoplay 
League had been formed on a national basis, and that it is 
expected that a million members will be enrolled during the 
coming year to act as a unit in upholding the better type of 
motion picture. "There are no so-called 'uphfters' in the 
leao-ue " explained Miss Boswell, "no quibblers over small 
details' and the league has no purpose to harass the film 



1350 



THE MOVING PICTURE WORLD 



March 3, 1917 



manufacturer or the exhibitor, but to support them in their 
best work." 

The league hopes to accomplish its purpose by indorsing 
such particular films as meet its required standard, and by 
informing its members of those pictures to which its recom- 
mendation has been given, which will then be asked for by 
members at their own motion picture houses. The league's 
object will be to encourage manufacturers in the production 
of the better type of film, and by the increased patronage 
of members to make it possible for exhibitors to display 
these films more generally. 

The practical difficulty in exhibiting pictures which would 
appeal to the discriminating was explained to the members 
of the league who were present by Mr. Rothapfel, manager 
of the Rialto theater, who told of various disheartening 
experiences to the motion picture producers and theater 
managers in catering to the discriminating public. 

The majority of producers have already approached the 
league with a view to having their pictures recommended 
to league rrtembers. The various branches of the Federation 
of Women's Clubs (which consists of some three million 
members) among numerous other organizations, are acti^ly 
supporting the movement. 

All communications should be addressed to Frank La- 
scelles, Director of the League, 665 Fifth avenue, New York. 

Educational Pictures and the Sunday Question 

Carefully Chosen Programs Are Valuable Aids in Building 
Up Local Confidence in the Exhibitor. 

THERE is no other form of amusement in force now 
before the public eye and mind which has the mani- 
fold advantages of the moving pictures. The ever 
widening scope of their powers bring them within every 
known possibility for good, and so few occasions for evil, 
except in the hands of the most unscrupulous persons. 

The exhibitor who is fully possessed of the knowledge 
of this quality and value of that which he is delivering to the 
public should be animated by the highest possible motives to 
serve them in such a way that his service shall be beyond 
reproach; he should know that where there is no reproach 
there can be no opposition. On this basis the Sunday ques- 
tion is one of easy local adjustment, not as to the nature and 
purposes of the picture, but rather as to the congenial rela- 
tions of the picture house to its immediate community. On 
the other hand, if an exhibitor insists upon running an in- 
discriminate program, thinking only of the immediate dimes 
and temporary crowds, he must not be surprised if he finds 
that he has lost the confidence of those whose support he 
most needs and also the very profits he so eagerly sought. 
Wherever the need of the Sunday exhibition arises the first 
difficulties are cleared away if it is known that the character 
.of the exhibition is above reproach, leaving only the mat- 
ter of the suitability of the exhibition to become settled. This 
can, in most instances, be done by an appeal to the objects 
and purposes sought to be fulfilled by such exhibition by a 
program of the standard referred to below. 

Ideal Frogram as Seen in New York. 
Of course there is the feature play of recognized merit and 
suitability, a review of this does not necessarily come at this 
time. Suffice it to say that it occupies one-third part of the 
program time, the remaining part of the program and time 
being taken up as follows: 

Current Events. 
The important matters before Congress are given to the 
people through pictures of the leading characters interested 
in them. The "leak" is made important through a picture of 
the committee in charge, together with a picture of Mr. 
Whipple, their counsel and most important witnesses. How 
the government takes care of the elk and antelope in the 
Yellowstone Park during the winter months, and the domes- 
tic habits which these animals acquire affords some very 
pretty pictures. The new head of the navy in succession to 
Admiral Dewey in the person of Rear Admiral Benson makes 
the people (especially the young) acquainted with one of the 
two important branches of the nation's defence. The launch- 
ing of the new battleship Mississippi, the third of its kind, 
is in line with patriotism, now so thoroughly and properly 
rampant. 

War Events. 

A decidedly new aspect of the war is given in these most 
recent Powell pictures, in that they are a departure from the 
battlefield incidents. The Mohammedans as prisoners are 
shown, as they are living amid new surroundings without 
that local relationship so necessary to them in their religious 
observances. They are, however, allowed full privileges to 
live and worship according to their custom. In one place 



a mosque has been built, with the separate tower, from which 
the call to worship is made, other habits are provided for 
so that they shall not be compelled to complain of their 
forced confinement. The natives of Algeria, North Africa, 
and the more distant India are all shown in this series, 
which is as instructive as it is interesting. 

Curiosities of Natural History. 
A very pretty set of colored Pathe pictures is "Small Birds 
of Warm Climates." The coloring of these interesting crea- 
tures is truly magnificent. The species are exceedingly rare 
to us of these colder regions and are at once a revelation 
and lesson. "Butterflies and Bees" are another series which 
come out of their familiarity, now that they are shown in 
all their beautiful coloring. Boys will be glad to see the 
Admiral and the Peacock and the Swallowtail in their glow- 
ing and attractive colorings and increase their interest in 
their entomological studies with the additional profit. 
"The Living Book of Nature" (Ditmar). 
A new chapter in this book begins with Fish Fed Ani- 
mals. That there are many animals that are only fish fed 
does not readily occur to the lay mind and these pictures 
are therefore doubly interesting. The feeding of sea-lions 
and other members of the seal family in confinement is at- 
tractive. The boy baseball enthusiast will grow green with 
envy at the unerring dexterity with which these animals 
catch in their mouths whatever is thrown to them. 

The Beaver in his haunts making special preparations for 
winter is full of interest. That marvelous instinct which 
teaches them how to select their winter abode, how to fur- 
nish it. and what food to store, is semi-human. A study of 
the animals with their singular land and water powers is 
revealed. 

"Eruption of Mt. Kilauea" (Universal). 
This is one of the most marvelous pictures ever taken of 
a volcanic eruption, the photographer risking his life in the 
event, yet securing what is perhaps the most remarkable of 
the kind ever produced and richly repaying for the strenuous 
efforts made. Mt. Kilauea is the earth's largest active vol- 
cano, located on the island of Hawaii, in the Pacific ocean. 
Its crater is eight miles in circumference and encloses an 
undulating field of hard black lava which lies from 200 to 
700 feet below the crater's rim. Near the center of this is 
a pit some 2,000 feet wide and 1,000 feet deep in which a 
mass of lava in the molten state rises and recedes at irregu- 
lar intervals. When the volcano is in eruption the field of 
black lava breaks up into huge blocks, and from the cracks 
between these blocks fire fountains spurt up into the air 
at a height of from ten to fifty feet. As one of the earth's 
natural wonders -this film will be useful in many ways. 
"The Diary of a Puppy" (Vitagraph). 
A pretty little story of great value and interest to an audi- 
ence of children, it is essentially a children's picture. The 
sub-titles tell a most attractive little story, all of which is 
real and natural, and should be included in all children's 
programs, as they will delight in following the puppies 
through all the necessary antics of what is a thorough day's 
life of a puppy, giving a strong contradiction to what is 
known as a "dog's life." 

Humorous. 
Mutt and Jeff are not always entitled to a place in an edu- 
cational program. An exception must be made when these 
two worthies are found posing as Spanish bull fighters. Here 
the artist has exceeded himself, for, without doubt, for clever- 
ness of execution, fidelity to the subject, even in fun, to- 
gether with clean mirth, this series of sketches make it worth 
a place on any program having for its purpose a healthy 
laugh without being too absurd. 

The above are given by the writer as seen in but two per- 
formances of that kind of a program which is above criti- 
cism and reproach and which stamp the house where they 
are exhibited as one that is filling all that it can in the way 
of clean, healthy pictures, and as such are above reproach. 

W. H. J. 



HERMAN F. JANS TO TAKE. FIRST VACATION IN 
TEN YEARS. 

Herman F. Jans, president of the New Jersey Metro Film 
Service, No. 71 West Twenty-third street, accompanied by 
Mrs. Jans and their ten-year-old daughter Mildred, soon will 
leave for an extended tour of the South. This will be the 
first vacation Mr. Jans has taken since he entered the film 
industry. Mr. Jans and his family will go direct to Jackson- 
ville, Fla., and from there will visit St. Augustine, Ormond, 
Daytona, Palm Beach, Miami and, if time permits, Key West 
and Havana, Cuba. On the return trip they will stop at 
Tampa, and also at Savannah and Atlanta, Ga. 



March 3, 1917 THE MOVING PICTURE WORLD 

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Among the Picture Theaters 



§^ 



£T'i?s Strand Theater, Philadelphia, Pa. 

Newest Picture House in City of Brotherly Love Makes 

Generous Provision for Its Auto Clientele — Period of 

the Italian Renaissance Inspiration for Interior 

Beauty of Structure. 

THE Strand theater, at Germantown avenue and Venango 
street, Philadelphia, is the latest and probably the 
most complete temple of the silent drama to be found 
in that city. It has many features to commend it, but none 
more striking than the way in which it makes provision for 
motorists. Located on the principal business street of the 
great North Philadelphia section, a few hundred feet from 
Broad street, the principal artery for automobile traffic, it is 
excellently situated to attract the attention of passing motor- 
ists who can scarcely miss seeing the two glowing electric 
signs which surmount the facade, one blazoning "Strand, 
Photoplays de Luxe" and the other the feature of the day. 

Moreover, motorists who stop are surprised to find that 
they may leave their machines in a commodious garage next 
door to the theater, which has space to accommodate 300 
cars. This service is rendered without cost. 

Entering the theater the motorist finds that special pro- 
vision has been made for his comfort there also. A section 
of the orchestra is equipped with a series of boxes supplied 
with comfortable wicker chairs especially for his accommo- 




View of Interior of Strand Theater, Philadelphia, Pa., 
Showing Arrangement of Boxes and Organ. 

dation. By this means the theater may hope to attract 
patrons of the best class from all sections of the city. 

Yet catering to automobile traffic is not the prime purpose 
of Herbert Effinger and his mother, Mrs. J. Effinger, two of 
Philadelphia's most progressive and successful exhibitors, 
who built and own the house. The Strand is essentially a 
neighborhood theater and it is the aim of the management 
to make it an institution of which every resident of North 
Philadelphia may be proud. True, motorists are made ex- 
ceptionally comfortable, but so is every patron of the house, 
as may be judged from the detailed description of its con- 
struction and equipment, which follows. 

Entering the lobby an immediate impression of absolute 
comfort is obtained. The walls are faced with marble to a 
height of several feet and the floors are tesselated. On the 
floor are spread beautiful rugs and above the marble paneling 
a series of Venetian mirrors alternates with paintings of 
prominent stars. Passing the ticket booth, which is equipped 
with the latest devices, a huge Damascus lamp is seen sur- 
mounting a round divan and along the walls are massive re- 
productions of period furniture, in which patrons may com- 



fortably await their friends. On the ceiling is a splendid 
mural painting, one of several which adorn the house. Vases 
of hothouse flowers give joy to the eye. 

The lobby is triangular and connected with the theater 
proper by a series of glass and mahogany doors. The audi- 
torium is rectangular in shape and of such proportions that 
1,800 people are accommodated on one floor, despite ample 
aisle space and the unusual width of the seats. There is no 
balcony in the usual sense, but a series of boxes equipped 
with wicker chairs run around three sides of the auditorium 
supported by massive columns crowned with notably grace- 
ful, gilded Corinthian capitols. 

The interior decorations were designed bv Signor Bar- 
barita, an Italian artist. A color scheme of ivory, old rose 
and gold prevails and the period of the Italian renaissance 
has been the inspiration for its application. Imported rose 
damask hangings cover the walls in place of paper or paint 
and everywhere graceful Venetian mirrors give an effect of 
light and spaciousness. 

The chairs in the boxes, which seat 500, are wicker, as has 
been mentioned, and the seats downstairs are of Circassian 
walnut upholstered in red Spanish leather. In addition to 
the usual retiring rooms for men and women, which contain 
every convenience and are in charge of competent attendants, 
there is a spacious parlor for women, done in dove gray and 
blue, and a reception room which might have been one of the 
apartments of a Florentine prince. Check rooms and a first 
aid equipment are also supplied. 

The lighting is equally complete. The indirect and semi- 
indirect systems have been discreetly combined and, while a 
series of wall brackets adds to the decorative effect, most of 
the illumination comes from unseen sources. A most con- 
spicuous feature is a huge inverted dome in the middle of the 
ceiling through whose translucent panes filter innumerable 
combinations and gradations of color. 

Over the proscenium arch is a mural painting on which 
Signor Barbarita has evidently spent his finest skill. In 
method of construction and mechanical equipment the house 
is equally admirable. It is of fireproof construction through- 
out, equipped with nearly double the number of exits re- 
quired by law, and with all approved safety devices. The 
stage is full sized and equipped to handle elaborate dramatic 
productions should they be desirable. 

Two Simplex power driven machines are used. The oper- 
ating room is fireproof. The screen is of the latest type and 
an elaborate stage setting, which is changed from time to 
time, furnishes an agreeable rest for the e.ye when pictures 
are not being shown. The ventilation system insures a 
complete change of air every three minutes and thermostats 
give an equable temperature. 

Only photoplays of the best quality are shown. The 
house presents first runs in its neighborhood. Mr. Effinger's 
previous success with the Leader theater in West Philadel- 
phia insures his ability to pick programs. Music is featured 
to an unusual degree. An orchestra of eighteen pieces under 
the direction of Jacob Friedman and an organ played by 
Henry Spiller are customarily employed. The choice of 
musical programs is notably good and, in addition to organ 
and orchestra, Mr. Effinger also engages local soloists of 
ability to render vocal numbers. 

The personnel and discipline of the staff are as remark- 
able as anything about the house. Every member is taught 
to feel a personal interest in each patron and to treat him or 
her as an honored guest. The male members of the staff ap- 
pear in full evening dress and a pretty corps of ushers under 
the direction of Miss Eva Mosier are tastefully garbed. 
James J. Springer, the house manager, is a showman of 
ability "and experience. Joseph Friel is projection "engi- 
neer," and Edward Farley, chief electrician. 

The house was opened on New Year's day and has sprung 
into immediate popularity. Three performances a day are 
o-iven at 2 IS, 7 and 9 o'clock. Prices range 10 and 15 cents 
at matinees and 20, 25 and 35 cents in the evening. 



1352 



THE MOVING PICTURE WORLD 



March 3, 1917 



Picadilly Theater, Rochester, N. Y. 

The Clinton-Mortimer Corporation's $250,000 House Contains 
All That Is Beautiful in Theater Building— Screen Sinks 
Through Floor Into Pit When Not in Use— Then Illum- 
inated Fountain Appears. 

Till-: Picadilly, which was opened in Rochester, N. Y., re- 
cently, is regarded as one of the finest moving picture 
theaters in the country. A photograph of the house 
appears herewith. The Clinton-Mortimer Corporation built 
the Picadilly at a cost of $250,000. The officers of the com- 
pany are William Daininger, president; J. G. Comerford, vice- 
president; A. B. Headley, vice-president; William S. Rdey, 
treasurer; Walter H. Seeley, secretary and managing direc- 
tor; T. J. Swanton, F. A. Sherwood, W. H. Kline, J. E. Fer- 
guson, H. W. Hart and William Bausch, directors. W. F. 
Bossner, who has had a wide experience in the moving pic- 
ture business, is house manager. He managed the Park 
theater, of Boston, and opened the Crescent in New Orleans, 
with pictures. 

The Picadilly is on Clinton avenue north, with frontage on 
both Mortimer and Division streets. The main entrance is 
on Clinton. There is a handsome lobby with four ticket 
selling windows, one on each side and two in the center, also 
the house manager's office, and stairs leading off each side 
of the lobby, one to the balcony, and one to the boxes. This 
entrance leads the patron to the center of the house. 

On Mortimer street there is another entrance, where there 
is a large lobby, retiring rooms and two more ticket windows. 

Three of the latest style machines, made by the Baird Mo- 
tion Picture Machine Company, and equipped with lenses 
ground especially for them by the Bausch & Lomb Com- 
pany have been installed. There also is a Minusa Gold Fibre 
Screen. There is a large balcony, with entrances from three 
levels, also a series of boxes on each side. The view of the 




Picadilly Theater, Rochester, N. Y. 



screen is unobstructed. At the first level from which there 
is an entrance to the balcony is a wide promenade, hand- 
somely furnished and finished in elaborate woodwork, with 
seats all about and rich carpets and mirrors. On the mezza- 
nine floor are the main retiring rooms. Above is a smaller 
promenade. 

Patrons are delighted with the seating arrangement, which 
obviates all overcrowding. The seats are twenty-two inches 
wide. There is extra space between the rows. 

Rex Stovel, a prominent theater artist, directed the design- 
ing and construction of the stage, which is noted for its beau- 
tiful appearance. The orchestra is seated on a half stage in 
front of the screen. Stairs lead up on each side of the stage, 
through arbors and gates. The screen sinks through the 
floor into a pit between pictures and in its stead is seen a 
fountain, which comes through the floor to take the place of 
the screen. 

The building is fireproof and of steel and concrete con- 
struction. The decorations are a work of art. The "mush- 
room" system of heating is used. There are ducts in the 
floor discharging warm or cool air, as wanted, beneath every 
other chair in the auditorium. The heat is forced in by a 
huge fan, and in summer time the air may be cooled by pass- 
ing through water tanks. 

The director of the orchestra is Susan Tompkins, of Ro- 
chester, a successful violinist, who has appeared in vaude- 
ville. There are sixteen soloists in the orchestra. Besides 
the orchestra there is a pipe organ, a choralcelo, in which 
the pipes are all made of wood. The tone is therefore su- 
perb. The Picadilly is featuring the Paramount service. 

There has been a heavy attendance since the opening. 



Isis Theater, Portland, Oregon 

Suburban Photoplay House Enjoys Continued Prosperity- 
Only One Change of Management in Nine Years. 
THE Isis theater, Sellwood, a suburb of Portland, Ore., 
was built in 1908 and was the first theater in that sec- 
tion of the city. It has met much competition since 
its erection, but has come out on top through it all. The 
building is of cement and was erected by William Strahlman 
for Alfred Gleason, who opened the house. Mr. Strahlman 
took over the house in 1911 and has since conducted it. That 
a suburban showhouse should have had but two owners in 
nine years is somewhat of a record, and the continued owner- 
ship of the Isis by Mr. Strahlman is remarkable. 

Mr. Strahlman increased the seating capacity to 250 and 
otherwise enlarged the building. The interior has a novel 




Isis Theater, Portland, Ore. 

beamed effect by reason of the peculiar construction of the 
ceiling trusses that support the second story. 

The Isis caters to a general family trade, and being lo- 
cated a considerable distance from the center of Portland, 
enjoys a steadier patronage than many suburban theaters 
closer in. Mr. Strahlman uses a regular program and selects, 
his features from the open market. 

Globe Theater, hew Orleans, La. 

Herman Fichtenberg's New House Is a Paragon of Beauty, 
Comfort and Refinement. 

THERE are few theaters anywhere that present to their 
patrons the elegance of appointment and the refinement 
of finishing that are offered in the new Globe Theater 
that has recently been opened by Herman Fichtenberg on 
Canal Street in New Orleans, La. The building of the theater 
v/as prosecuted with deliberation and every step in the con- 
struction was taken with careful attention to the attractive- 
ness which it would contribute to the completed structure. 
Simple elegance in color, architecture, and finishings was the 




Globe Theater, New Orleans, La. 

keynote. It is not a large theater and therein lies the only 
regret that might be presented, for already the high-class 
attractions that have been featured in this house have drawn 
crowds that it was impossible to accommodate. Neverthe- 
less, this fact does not detract from the enjoyment of those 
persons who are so fortunate as to find seats at any of the 
presentations. Every picture that is thrown upon the screen 
is accompanied by a carefully selected musical program and 
the action is "played" on the magnificent Austin organ or the 
baby grand piano by accomplished musicians with as much 
care and expression as is ever accorded a dramatic per- 
formance. 

The Globe has fewer than 1,000 seats, but every one of them 



March 3, 1917 



THE MOVING PICTURE WORLD 



1353 



is a preferred seat. This is made possible by the ingenious 
arrangement which was studied out with care. The entrance 
to the auditorium is by means of a gentle incline and the 
patron finds himself in the center of the house. From a 
broad aisle he is at liberty to pass toward the screen and be 
seated in an opera chair of the latest pattern and air- 
cushioned; or he can enter a loge and enjoy ample room in 
the seats provided there. Ascending a gentle incline, those 
who have a preference for what might be termed the balcony 
find themselves in seats which are reallv only a part of the 
main floor, but farther removed from the screen. The tone 
of color for the walls and ceiling is subdued and restful. 
The metal trimmings are of silver and the chaste wood-work 
is of mahogany. The patron of this house enjoys a feeling 
of delightful restfulness as soon as he is seated and his satis- 
faction is completed by the perfect projection of the pictures 
and the air of refinement that is a natural consequence in such 
a perfectly appointed theater. 




Empire Theater, Tientsin, China. 



Empire Theater, Tientsin, China 

Magnificent, Thoroughly Modern Photoplay House, Equipped 

With Latest Devices and Conveniences, Located in 

French Concession in This City. 

IT WILL probably be interesting to many to know that 
one of the handsomest and best-equipped motion picture 
houses in the Orient, and one which in fact compares 
favorably with similar houses in any part of the world, is 
situated in China. This is the Empire theater, of which A. Bari 
is proprietor, located in Tientsin, in the French Concession. 
Auspicious circumstances marked the opening of this the- 
ater, which took place a short time ago, the first performance 
being an invitation affair, at which a collection was made for 

the benefit of 
the Allied Red 
Cross Funds. 
There was not 
a vacant seat 
anywhere in 
the house, and 
in fact it was 
necessary for 
extra seats to 
be provided to 
accommodate 
the crowd. The 
stage boxes 
were occupied 
by the French, 
Russian, Brit- 
ish and Belgian consular staffs, and the music revealed the 
fact that the building possesses excellent acoustic proper- 
ties. The cafe, as well as the refreshment counter in the 
foyer, were well patronized, and the receipts which were 
also donated to the Red Cross Fund, helped materially to in- 
crease the total amount. 

The opening program consisted of music by the band of 
the 16th Colonial Infantry, whose services had been lent by 
the commandant for the occasion. The following American- 
made pictures were shown: a Vitagraph comedy, "An Error 
in Kidnapping"; Essanay picture of Charlie Chaplin, "The 
hampion," and the Universal Special Feature, "Neptune's 
Daughter." Topical war films from Great Britain and 
Flanders were also shown. The bill evoked much enthusi- 
asm. The per- _^__ _ ... ....,_ 

formancecame 
to a close with 
the rendering 
of the Allied 
National An- 
thems by the 
French Band. 
Located on 
the corner of 
the Rue du 
Chaylard and 
Rue Fontan- 
ier, the main 
entrance of 
the Empire 
faces south 
on the latter 
street. As will 
be noted from 

one of the accompanying photographs, the building has a 
striking exterior. In addition to being equipped with the 




latest appliances for motion picture projection, the building 
is so constructed that it may be used for the spoken drama 
as well. The stage measures 28 feet in width and is 34 feet 
deep, and overhead is a specially constructed sliding plat- 
form, on which are mounted calcium lights, which can be 
thrown upon the scenery and performers from an advantag- 
eous angle. This platform is also used in handling the scen- 
ery, and the height of the ceiling of the house is sufficient 
to allow the drops to be drawn straight up instead of being 
rolled. 

For the artists there are three large, well-appointed dress- 
ing rooms on each side of the stage, together with a spacious 
property room. The theater has an excellent ventilating 
system, and is also equipped with the best heating, lighting 
and sanitary appliances. Approximately 600 patrons can be 
accommodated in the orchestra or pit and dress-circle, a 
clear and uninterrupted view of the stage and screen being 
afforded from all parts of the house. In addition, there are 
also six commodious opera boxes. Many facilities for af- 
fording comfort and pleasure to the patrons are provided. 

The seating plan of both the pit and dress circle is divided 
by two wide aisles, and in addition there is a wide aisle 
along the wall on each side. The interior decorative effect 
is striking, and is further enhanced by the beauty of the soft 
mellow lighting system used, the illumination being supplied 
by a large chandelier suspended from the ceiling over the 
center of the auditorium, together with numerous other 
lights which have been so distributed throughout he build- 
ing so as to produce the greatest efficiency and at the same 
time blend with the decorative scheme and show off the ar- 
tistic beauties of the house to the best advantage. 

One of the most attractive features is the lobby, from 
which three wide double doors afford entrance to the audi- 
torium, and a corresponding number provide egress to the 
street. There are also two wide reinforced concrete stair- 
ways which lead to the dress circle, as well as to the roof 
garden, which insures the comfort of the patrons during the 
summer months. The lobby is well lighted and heated, and 
decorated with potted plants in profsuion. 

One of the most striking features of the Empire, both from 
an artistic standpoint, and from the standpoint of comfort 
and convenience of the patrons, is the foyer, which as will 
be seen from the accompanying photograph, is abundantly 
provided with luxurious upholstered divans and seats so ar- 
ranged as not only to provide an uninterrupted view along 
the wide boulevard on which the theater is situated, but also 
to allow the 
afternoon pat- 
rons the full 
benefit of the 
sunlight 
which pours 
in through 
three large 
windows 
which occupy 
almost the 
entire wall 
space on one 
side. These 
windows are 
covered with 
handsome cur- 
tains which al- 
so enhance the 
beauty of the 

general decorative scheme, probably the most striking fea- 
ture of which consists of the high partitions, the upper part 
being ornamented with grill work, surmounted by capitals 
on which are potted plants. 




Interior of the Empire Theater, Tientsin. 
China. 



Beautiful Foyer of the Empire Theater, 
Tientsin, China. 



ANNA, ILL., HAS NEW THEATER. 

A corporation composed of about twenty-five prominent 
citizens of Anna, Illinois, is erecting a new theater, at a cost 
of approximately $14,000, for the presentation of the best mo- 
tion pictures. It will be known as The Main theater, and is 
expected to be ready for opening during the latter part of 
February or the first of March. 

The building is 33 by 126 feet, will seat 454, and is of brick 
with white enameled tile front and concrete floor. The 
equipment includes a splendid heating and ventilating system. 

Anna is a town of three thousand inhabitants and already 
has one good picture theater. E. S. Alden is president of the 
new company and U. D. Wiley, manager. 



1354 



THE MOVING PICTURE WORLD 



March 3, 1917 




CROOK yarns and sob stories are not finding great favor 
in the eyes of the new president of the British Board 
of Film Censors, T. P. O'Connor. Drastic modifica- 
tions have had to be made to two or three foreign produc- 
tions submitted to his scrutiny during the past fortnight, 
particularly in relation to the depiction of crime. Pro- 
tracted "last gasp" scenes, too, are being shorn of much of 
their original length under the Irishman's regime at Shaftes- 
bury avenue. 

* * * 

The prominence of this question of moving pictures and 
crime in the press, pulpit and upon the platform as almost 
the only alternative topic to the war, has been dissected and 
analyzed to such an extent that new evidence becomes really 
interesting. At the second sitting of the Kinema Commis- 
sion at Westminster, Cecil Hepworth was the principal wit- 
ness and he strongly differed from those people who would 
have no pictures shown dealing with crime of any kind. 
The works of Dickens dealt almost entirely with crime, he 
pointed out, yet found a place unquestioned upon the book- 
shelves of young people. The famous burglary in "Oliver 
Twist" was no more likely to incite a desire to burgle when 
shown on a picture than in print. Probably it would be rea- 
lized in the future that there was practically no subject 
which could not be effectively and properly dealt with by a 
producer who was sincere and in earnest, and who had suf- 
ficient knowledge and control of his craft. It was not the 
subject that mattered, but the treatment. 

* * * 

Looking, into the future, Mr. Hepworth said: "We have 
only touched the merest outer fringe of the greatest pos- 
sibilities of living photography. Among the industries to 
be fostered kinematography will be one. Perhaps the old 
boast will be paraphrased and it will be said in the future 
'trade follows the film.' There is an immense and unex- 
plored field for the industry in the domain of education, and 
it is waiting only for a cheaper base than celluloid, for ex- 
pense is practically the only thing standing in the way of 
progress. The war has hindered the coming of the ideal 
substitute, but it is on its way and will probably be another 
form of cellulose of a non-inflammable nature, and with its 
coming the last real reproaches against the film for educa- 
tional purposes will disappear." 

* * * 

Two years ago I chronicled the fact that Walter Mac- 
namara of the Macnamara Feature Film Co. of New York 
was in this country making scenes for a photoplay entitled 
"Ireland a Nation." The completed production was not ex- 
hibited on this side until last week, the United Kingdom 
rights being purchased last year by Fred Sparling, a Dublin 
exhibitor. Owing to transport difficulties copies did not ar- 
rive in time to permit of a public premiere earlier than last 
Monday week at the Rotunda, Dublin. Upon the third per- 
formance of the picture the owner of the film received no- 
tice that its exhibition in Ireland had been prohibited by 
the military authorities, and, accordingly, the film was with- 
drawn. The subject, it must be mentioned, had previously 
been seen and passed for exhibition by the military press 

censor in Dublin. 

* * * 

A new regulation recently drafted under the Defense of 
the Realm Act makes it now necessary for firms or indi- 
viduals exporting posters from this country to America and 
neutral countries in Europe to obtain a special permit from 
the Chief Postal Consor, Strand House, Carey street, Lon- 
don, W. C. Permits may be obtained at this address. The 
term poster includes photographs and pictorial representa- 
tions but not circulars and catalogues. 

* * * 

A rumor has pervaded the countryside recently to the ef- 
fect that the government is contemplating closing down mov- 
ing picture theaters in Great Britain, and considering its 
suspected source it is not unlikely that the story has been 
elaborated in its transmission to the States. Let it be said 
immediately that the Home Office absolutely denies any 

such intention. 

* * * 

The newest phase in which the industry is co-operating 
with the state concerns the new war loan. The Treasury 
Department has furnished exhibitors with a set of slides 
bearing arguments to popularize the issue, for display upon 



the 5,000 kinema screens in the country. The spirit in which 
the trade has taken up the idea is that in which it pays its 
millions a year amusement tax, and is its best assurance 
against any unconsiderate government action. 

* * * 

With so many people on the two hemispheres seeking to 
manufacture grounds for denouncing amusements it is of 
more than passing note to hear of a bishop sound a warning 
against "this dangerous repression/' Bishop Frodsham, 
speaking at Cheltenham, said that when the church attempted 
to repress them it failed badly. The Puritans of early Stuart 
times saw the moral evils veiled in the amusements of their 
days. They did not realize so clearly that the love of 
amusement was not only justifiable but inveterate. They 
not only banned maypoles, but organs and fiddles, puppet 
shows, village dancing, athletic contests and games — in short, 
everything that bore the semblance of popular amusement. 
The recoil of the national mind thus forcibly wrested from 
its bias was the active cause of the subsequent burst of li- 
centiousness and moral degradation which disgraced the 
reign of Charles II. The moral of this failure should not 
be forgotten today. 

* * * 

An army captain who has been touring the "Battle of the. 
Somme" film through Russia, visiting many places from 
Courland to Siberia, and Finland to the Caucasus, speaks 
warmly of the average Russian's enthusiasm for the picture. 
There are more shows in Moscow, he says, than in any other 
city of its size in the world. 

* * * 

For the most attractive day bill announcing the exhibition 
of one of their feature films a Birmingham exchange is offer- 
ing £1,250 in sums of £100 and £25 each as prizes to 
exhibitors. 

* * * 

F. R. Goodwins, chairman of the Cinematograph Exhibi- 
tors' Association, disclosed a few later and more reliable 
statistics relative to the industry in his evidence before the 
Kinema Commission on the first day of its sitting. In one 
recent year 4,767 new film subjects were issued, and the av- 
erage yearly footage of new films released exceeds six mil- 
lion feet. The footage in use each week at the theaters in 
Great Britain is over 70,000,000 feet. Our annual exports 
and re-exports are valued at £364,000, while imports ac- 
count for something like £1,210,500 a year, Mr. Goodwins 
calculates that 3,375,000 people visit our theaters every week 
day, with 375,000 on Sunday. Only 500 shows open on Sun- 
day in Great Britain, most of them being in the metropolis. 
One-half of the visitors occupy seats of the value of three- 
pence or less. The number of persons engaged in the in- 
dustry is now between 80,00 and 100,000, and the capital in- 
vested through limited companies alone is nearly £19,000,000. 
Private capital, of which no official figures are available, 
would probably account for an additional £10,000,000. 

* * * 

The present week, January 15-20, has been a rush week 
with London exhibitors, due to the release of a war picture 
even better than the now famous "Battle of the Somme." It 
is called "The Battle of the Ancre and the Advance of the 
Tanks." The subject deals with the struggles on the Ancre 
during last autumn and the adventures of the British land 
dreadnaughts. The "Tanks," as they are popularly designated, 
appeared on the programs of 112 theaters in London on Mon- 
day. At a suburban house at Finsbury Park a crowd of 
2,000 had to be turned away, and at the West End theaters 
all seats were booked up well in advance. It is estimated 
that 1,400,000 people have already seen the film during its 
five days showing in London. Will Jay is the booking direc- 
tor on behalf of the War Department, responsible for the 

pictures. 

* * * 

The first of the William Fox comedies is to be shown to 
the trade next week. Both are two-reelers entitled "A So- 
cial Washout" and "Chased Into Love." J. B. SUTLIFFE. 



CAMERAGRAPH CLUB BALL. 

On Saturday evening, March 3, the Cameragraph Club of 
the Nicholas Power Company will give its second annual 
ball at Arcadia Hall, Halsey street and Broadway, Brooklyn. 
The club is composed of the heads of the various factory 
departments of the Power establishment and the superin- 
tendent, Theo. Uhlemann, is the president. Nicholas Power, 
Edward Earl, John F. Skerrett, A. J. Lang, S. S. Cassard 
and Will C. Smith are honorary members and take an 
active interest in the affairs of the club. The ball promises 
to be one of the events of the year in picture circles. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1355 



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Popular Picture Personalities 

WHO'S WHO IN THE MOVING PICTURE WORLD 



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COMPILED BY THE STATISTICAL DEPARTMENT 



lb 



SANTSCHI, William Thomas. Born in Luzerne, Switzer- 
land. Swiss-German parentage. Stands six feet two inches, 
and weighs 212 pounds. Light blue eyes, light brown hair, 
light complexion. Mr. Santschi made his stage debut De- 
cember 20, 1897, and for ten years 
played in stock and with touring com- 
panies. The first day of January, 
1908, saw him at work in the Selig 
studio in Chicago and he has been 
with that company continuously ever 
since, playing leads and heavies as 
Fate and the director decided. The 
first picture in which he played was 
the single reel production of The 
Heart of Maryland, and to list his 
subsequent appearances would con- 
sume too much space, since he has 
come down from the single reel days 
when forty to fifty parts a year were 
not uncommon. He was Stephen 




ff> 




* 

J& 



Just 



Brice in The Spoil; 
ers and Boris in 
The Garden of Al- 
lah. 

HAYAKAWA, Sessue. Born in Tokyo, Japan. Japanese 
parentage. Is five feet eight inches tall, and weighs 155 
pounds. Black hair and eyes. Mr. Hayakawa, or more prop- 
erly Sessue, since in Japan the surname is first pronounced, 
gained his experience on the Japanese 
stage and came to America to prac- 
tice his profession. He was employed 
by the N. Y. M. P. Corp., for plays 
calling for Japanese roles, and his suc- 
cess won 'the interest of Thomas H. 
Ince, who provided him with a series 
of productions giving full exploitation 
of his remarkable ability. His 
first play was The Typhoon, 
but the production to fully es- 
tablish him as a star was Hon- 
orable Friend. Since then he 
has been seen in innumerable 
plays and has passed from the 
Ince to the Lasky management, 
returned from Hawaii, ^> ~~) / „. i 

where he went in search QJ^^^^^^^^y 
of atmosphere for a new /] 

play. V 

NORMAND, Mabel. Born in Boston, Mass. Miss Nor- 
mand is silent as to height and weight, but admits that her 
hair is dark and her eyes brown. Miss Normand came to 
the attention of the photoplay fans some five or six years 
ago in the Betty series, done by the 
Vitagraph. This was in the days 
when the identities of the players 
were not generally announced and 
the various inquiry departments were 
deluged with inquiries as to Betty. 
Later she went to the Biograph and 
it was here that some bathing sub- 
jects attracted more general atten- 
tion than ever. When the Keystone 
was formed Miss Normand left the 
Biograph with Mack Sennett and 
Fred Mace and in the early days this 
trio did much to create a name for 
the Keystones. Later Mr. Sennett 
turned his attention to directing and 
Mace formed a company of his 
own for a time. She followed suit 
and the Mabel Normand Feature ^-^i 
Film Co. is the result. 




>n to aireciiiijj hi 




sciences, 

character 

modeling 



astrology, 
reading 



JOYCE, Alice (Mrs. Tom Moore). Born in Kansas City, 
Mo. Her father was of Irish and French parentage and her 
mother a native of Wales. She is five feet, six inches tall, 
weighs 120 pounds, has dark brown hair and eyes and an 
olive complexion. Miss Joyce's stage 
experience is limited to a single ap^ 
pearance at a Green Room Club "Re- 
hearsal" at the Astor theater in 1916, 
but her picture debut was made in 
October, 1910, in Kalem's "The Engi- 
neer's Sweetheart," and she continued 
with the Kalem Company until 
February, 1915. She was famous for 
her playing of Indian roles, but has 
assumed a wide range of characters 
ranging from Indian and railroad 
plays to School for Scandal and other 
classics. She is at present connected 
with the Vitagraph Co. She is inter- 
ested in the study of the occult 
palmistry, /? /?■ ~) 

and is devoted to the S .>/ 

simple life. V * 

FARRINGTON, Frank. Born in London, of English 
parentage. Is five feet eleven inches, and weighs 173 pounds. 
Dark brown hair, grey eyes and dark complexion. He made 
his stage debut in 1895 and b ; s first picture appearance in 
1910. He has appeared with the Edi- 
son and Thanhouser companies, and 
at present is connected with the 
Famous Players. He is perhaps best 
known as the villain, Braine, in "The 
Million Dollar Mystery," "and only 
the other day a relative wrote from 
abroad that the soldiers in the 
trenches were cursing the villainous 
Braine, for the Mystery is one of the 
newest pictures at the base camps in 
France. He is by no means a one- 
part player, for his chief fad is make- 
up, and like most trained actors, he 
cannot understand the demand for 
"types" contending that even for the 
possible to 




camera it is 

make up so well that a 

close-up will not reveal the 

artifice. 



kJL^t ^™ 



'&SlA*~~-4' 



€tn^ 



BOTTOMLEY, Roland. Born in Liverpool, England. 
English-Scotch ancestry. Is five feet nine inches. Weighs 
155 pounds. Brown hair, dark blue eyes, fair complexion. 
Mr. Bottomley made his stage debut in 1896, as a boy actor, 
and for twelve years toured in Eng- 
land, America, Australia, South 
Africa, Germany and Holland, under 
the managements of Sir Henry Irv- 
ing, Sir Johnston Forbes-Robertson, 
Klaw & Erlanger and Henry W. 
Savage. He made his picture debut 
in September, 1914, in "Broken 
Vows," and has played with Kleine, 
Equitable, Kalem, Famous Players 
and Gaumont, and is now doing leads 
with the Balboa Company. He' cre- 
ated Phil in "You Never Can Tell," 
Lucien in "The Pink Lady." Forestan 
in "Veronique," the Dancing Master 
in "Hook," of Holland and Lord 
Lawrence in "The Girl Behind the ^ — ^sg 

Counter." In pictures he was fea- v2a^»v«U V^s Jiuno^^ _ 
tured in "In the Grip of Evil" and _ 

"The Neglected Wife." 




1356 



THE MOVING PICTURE WORLD 



March 3, 1917 



Another Move Toward Cleansing 



Clean Picture and Play League of America, Inc., 
Has Initial Meeting at Washington 
Irving High School 

WITH offices in the Sun Building, a Members' Council 
composed of representatives of organizations the mem- 
bership of which exceeds 5,500,000, and with C. Van 
Cortlandt Van Deusen as executive director, the Clean Pic- 
ture and Play League of America, Inc., has been launched 
with a good purpose in view. At the first meeting of the 
league, which was held at the Washington Irving High 
School, on the evening of February 14, the objects of the 
organization were stated, and are as follows: 

"To unite representatives and members of the various re- 
ligious, educational, ethical, civic and other membership or- 
ganizations, individuals, producers and exhibitors of motion 
pictures and plays for the purpose of co-operative and con- 
certed action against the production and exhibition of motion 
pictures and plays of such a character and theme that will, in 
the judgment of the members, offend public decency or tend 
to impair or debase the morals of the youth of the nation, or 
those that, in the judgment of a subsidiary branch of this 
corporation, will be obnoxious to local sentiment. To foster 
the production, exhibition and patronage of clean motion pic- 
tures and plays. To aid public officials in enforcing the com- 
mon and statutory laws and local ordinances in respect to 
public amusements and places of public amusements. To 
prevent the use of the motion picture screen and dramatic 
stage for political purposes. To restrict the granting of 
licenses to conduct places of public amusement to persons of 
good moral character. To gather and diffuse information 
among its members as to character and theme of motion pic- 
tures and plays in time for members and their children to 
avoid those which would shock their moral sense, or their 
religious, political or ethical belief or racial pride. To secure 
the enactment of uniform laws and ordinances relative to pub- 
lic amusements that will tend to the better protection of pub- 
lic morals and at the same time respect the just rights of 
those engaged in providing clean public amusements. To do 
any and all other things incident to or necessary in the carry- 
ing out of the objects herein specified." 

It will be noticed that the Clean Picture and Play League 
of America, Inc., does not limit its proposition of cleansing 
to the moving picture screen, but includes also the spoken 
play. The discussion which took place on Wednesday eve- 
ning, however, dealt almost entirely with the moving picture 
problem. The meeting was called to order by Hugo V. 
Wittenberg, secretary of the league, and was later addressed 
by Edward Feeney, K. S. G., chairman of the National 
Committee on Public Morals of the Catholic Federation of 
the United States, who touched lightly on the power of the 
moving picture, legalized censorship, and of the unhappy 
condition which allows what he called "parasites of the in- 
dustry" to manufacture and exhibit indecent films. 

Mr. Van Deusen, who was selected chairman of 
the evening, reviewed conditions in general. He drew 
attention to the laxity displayed among officials in enforcing 
the laws, using as illustration the frequent exhibition of the 
female nude on the screen, and of certain productions that 
had recently been exhibited, and which he had been told had 
worked unlimited harm. One of these productions pictured 
a young girl working in a department store and being robbed 
of her earnings by a lazy father. When her shoes were worn 
almost off her feet she took the only alternative open to her 
to procure the necessary articles, attended a cabaret per- 
formance on a Saturday night and returned home to her 
mother on Monday morning with a new pair of shoes. The 
inference is easily drawn. He stated that the picture had no 
moral balance, and went so far as to say that a certain 
notorious white slaver had been heard to remark that this 
picture had been a great help to his business. Later in the 
everjing Rabbi Goldstein, referring to Mr. Van Deusen's de- 
nouncement of this picture, gained considerable applause for 
his remark, "Down with the conditions that allow employers 
to pay girls wages that make it necessary for them to resort 
to the cabaret to get shoes!" 

One of the questions that seemed to be uppermost in the 
minds of the Members' Council, as stated by Mr. Van Deu- 
sen, were not alone on how to prevent the showing of in- 



decent pictures not yet released, but also how to get rid of 
those that are already in circulation. 

Perhaps the most interesting address of the evening, ap- 
parently impromptu, was that made by Rabbi Goldstein, who 
stated briefly his belief regarding moral standards. In speak- 
ing of his own work in the various districts of the city he 
stated that the pictures he would consider all right for the 
Bowery would be altogether out of place in Bensonhurst or 
Rockaway. He did not believe, moreover, that he had any 
right to force his own standards on other people. He also 
stated that he considered that the remedy in the correction 
of the moving picture program lay with the representatives 
of localities. And as we understand it, the general feeling of 
the gathering was that the matter to be dealt with properly 
must be attacked locally. Rabbi Goldstein summed up this 
belief in the words of Edgar Allan Poe, "The drama's 
patrons the drama's law dictates." 

Samuel Lesselbaum ably represented Brooklyn's 130 ex- 
hibitors, stating that they were one and all ready to co- 
operate with the league in the cleansing of the screen. Mr. 
Lesselbaum, who holds the unique position of being a school 
teacher in the same locality where he has his moving pic- 
ture houses, made the statement that no exhibitor could hold 
out long on the exhibition of vicious pictures. 

A resolution which was recently handed to Governor Whit- 
man by the exhibitors of Bronx County was read by Mr. Van 
Deusen in which they pledged themselves to hold to certain 
high ideals in connection with the exhibition of moving pic- 
tures. 

Among the Members' Council and officers of the Clean 
Picture and Play League of America, Inc., are such names as 
E. H. Tomlinson, National Editorial Association, president; 
Samuel I. Berman, treasurer; Professor Edward H. Todd, 
president College of Puget Sound; Professor L. H- Murlin, 
president Boston University; S. L. Rothapfel, Rialto theater; 
Rev. Henry Collin Mintin, D.D., National Reform Associa- 
tion; W. F. Haddock, president Actors' Society; George 
Arliss, president Actors' National Church Alliance; Arthur 
Capper, Governor of Kansas; Ernest Lister, Governor of 
Washington; Sadie American, founder of the Playground 
Association of America; Mrs. Ira Leo Bamberger, member 
Board of Education, and many other persons of equal im- 
portance and intelligence. 



TORONTO ASSOCIATION HAS NEW SECRETARY. 

A special meeting of the Ontario Motion Picture Protective 
Association was held at Toronto, Ont, on Tuesday, February 
6, when an important change was made in the secretaryship 
of the association. On account of some dissatisfaction over 
the selection of W. A. Bach, advertising manager of the Cana- 
dian Universal, for this office, Mr. Bach decided to resign and 
Mr. Alexander, Toronto, treasurer of the former association, 
was chosen for the position pro tern. As a result of this re- 
arrangement the association, which is primarily an exhibitors' 
organization, will have an exhibitor in the important post of 
secretary. Mr. Bach received nothing but praise for the ac- 
tivity and efficiency which he had displayed in connection 
with the reformation of the association in Ontario. 

President Cohen, manager of the Globe theater, Toronto, 
was in the chair. Other details of business also received at- 
tention and arrangements were made for the early calling of 
an executive meeting to take up important matters. 



POLAND BECOMES FREE LANCE. 

Joseph Franklin Poland, who has been doing special 
scenario reconstruction and plot analysis for the Rolfe- 
Metro organization, has resigned in order to devote all of 
his time to the writing of original film stories. Poland, who 
is best known as the adapter of the Stingaree stories and 
writer of many Vitagraph releases, including "The Rose of 
the South." decided that a staff position did not permit an 
author to do his best work. At the present time five of his 
screen stories are being made at different studios in and 
near New York. His latest storv. "The Cloud," featuring Jean 
Sothern, is now being produced by Art Dramas. Poland was 
one of the first scenario writers to develop to a highly suc- 
cessful degree the written-to-order tvpe of scenario, and 
during the past twelve months he has had sixtv-five of these 
special plays produced by companies in New York and Cali- 
fornia. 






March 3, 1917 



THE MOVING PICTURE WORLD 



1357 



No Censors for Indiana 

Legislators Listen to Exhibitors and Kill Censorship Bills — 
Favor Sunday Shows. 

THE Indiana General Assembly, in session at Indian- 
apolis, has put its stamp of disapproval on censorship 
of moving picture films in Indiana and has shown that 
it is inclined to refrain from shutting off the operation of the 
moving picture theater on Sunday. 

Three bills have been introduced durin^ the four weeks of 
the session, each of which sought to create a State moving 
picture commission, with power to license and censor films 
which were exhibited anywhere in the State. Each bill met 
the same fate. Each one failed to stick its nose out of the 
doors of the committee rooms, committee members killing 
off the bills as rapidly as they appeared. 

Two of the bills came from the same source. There is in 
Indiana an organization which maintains one man in a job 
as head of the organization. It has just enough subscribers 
to keen this man in the job and away from hard work, it is 
said. Two of the bills came from this organization. 

The third was introduced by Representative Johnson, a> 
resident of Gas City, Ind., a minister and lecturer, and a man 
who stands high in the community in which he lived. In 
explaining his bill to the committee Representative Johnson 
said that he had not fully informed himself as to the condi- 
tions surrounding the moving picture industry in the State, 
but did know that in isolated instances moving picture films, 
which were not fit to be seen by children, had been exhibited 
and it was to prevent a recurrence of such offenses that he 
introduced the bill. 

C. C. Pettijohn, attorney employed by the Indiana Exhibi- 
tors' Association, who attended the committee meeting, ex- 
plained to Mr. Johnson just what the Indiana exhibitors 
wanted in the way of censorship and explained- fully within 
the hearing of the committee the ideals and aims of the In- 
diana exhibitors. After he had finished with his explanation 
and had invited Mr. Johnson to meet with the executive com- 
mittee of the organization and explain to them his complaint 
Mr. Johnson receded from the somewhat bitter position 
which he had taken and announced that he would be glad to 
confer with the committee. He then indicated to the com- 
mittee that since he understood the position of the Indiana 
exhibitors that he was not at all certain that the moving pic- 
ture business should be subjected to the detrimental effects 
which accompanied a censorship. The committee was also 
impressed with the conditions as they are in Indiana and as 
they were portrayed by Pettijohn, and decided that the bill 
should not pass. It was reported to the parent body for in- 
definite postponement and that body concurred in the com- 
mittee report, killing the bill. 

Arrangements are being made for Mr. Johnson to address 
?nd confer with the moving picture exhibitors of Indianapolis 
and Indiana. 

In an interview with a correspondent of the Moving Picture 
.World Mr. Johnson sent out his views toward the Sunday 
closing proposition. 

"Some people think because I am a preacher and a lecturer 
that I naturally am a fanatic on the question of moving pic- 
ture censorship and Sunday closing. Quite the contrary is 
the truth about the matter. As to censorship, as I said, I 
have not been fully informed. But as to the Sunday closing 
I have my own ideas. I might say that I have children of 
my own, too. 

"There is a need for the moving picture show on Sunday. 
I don't mean that the educational and religious feature of the 
Sunday show should be eliminated. That is a most important 
feature and the exhibitor should take care that he shows the 
proper kind of pictures. Any good picture is educational in 
its scope. Of that I am satisfied. 

"With prohibition in effect in the State the men will want 
some place to go in the evening. The saloon was not the 
place for them to go. But the moving picture show is a good 
place. If it is open on Sunday the posters will attract the 
average man. He will not hunt the 'blind tiger.' He will 
keep away from the 'blind tiger' if he learns to like the movies 
as I like them. 

"My congregation has hopped on me because I hold these 
views. But I have investigated this feature and I feel sure 
that I am right. I am a believer in the properly conducted 
Sunday show and I believe that it will be properly conducted 
when the exhibitors begin to see the trend of public opinion." 



BINDBEUTEL WITH SYNDICATE. 

G. T. Bindbeutel, until February 10, in charge of the pub- 
licity and advertising departments of the Thanhouser Film 
Corporation, has been engaged by the Wheeler Syndicate, 
Inc., for special writing. 



Ohio Censors Becoming Liberal 

By Word and Deed They Have Taken a More Human View 
of Their Work. 

CO-Ol'ERATION between the members of the Ohio 
Board of Censors and the exhibtors and exchangemen 
of the state in the past has not amounted to much, but 
those interested see a change of policy and tactics recently, 
based on the utterances of the censors. All three of the cen- 
sors have been quoted in the newspapers lately and on topics 
directly relating to the work of the board. 

Mrs. Maude Murray Miller, who has been on the board 
longest, is more or less liberal in her views toward censor- 
ing. This attitude has been gained, no doubt, from her sev- 
eral years' experience. In fact, she said in a recent inter- 
view that her work has enlarged her views on many phases 
of art and drama. In commenting on the censor's work, 
she said: 

"It is impossible to have a standard or any fast and set 
rules for censoring pictures. We have much trouble with 
nudity in films. In this we are guided by the purpose of the 
play. If nude figures are dragged into any film in a way 
that overburdens the play or plot, and in a way which we feel 
has been done simply for suggestiveness, we invariably turn 
down the picture or order the parts eliminated. However, 
there is no more vulgarity in the art of motion pictures than 
in sculpture or paintings. 

"We have had too many sex or problem plays, and I be- 
lieve they are losing vogue with the public as well as with the 
censors." 

Charles G. Williams, chairman of the board, recently made 
a speech on "Censorship," during which he said: 

"Censorship in the hands of intelligent, broad-minded per- 
sons is a godspeed to society; but if this power is given to 
fools, fanatics or grafters and is conducted in a high-handed, 
arbitrary manner, it is an outrage on civilization. 

"The motion picture is the greatest educational and amuse- 
ment medium since the invention of the press. If guided in 
the right channels it will become a great factor for the gen- 
eral elevation of the race." 

The other member of the board, W. R. Wilson, while not 
giving any interviews or making speeches, withdrew his ob- 
jections to "The Birth of a Nation," and this big feature was 
passed. 

So the exhibitors and exchangemen of Ohio, while abso- 
lutely against the principle of censorship, are beginning to 
believe that the censors have adopted a more lenient policy 
and will treat the film business in a broader way than they 
have in the past. „ 

Maxine Elliott Begins Work 

Company Assembles at Goldwyn Fort Lee Studio Under 
Direction of Allan Dwan — Actress Gets Reception. 

MAXINE ELLIOTT, famed throughout the world as a 
noted beauty, began her career before the motion pic- 
ture camera on Monday, February 19, at the Goldwyn 
studios in Fort Lee, with Allan Dwan on the firing line as 
her director. Miss Elliott's first role calls for extremely big 
acting. The play in which she makes her first appearance, 
under the Goldwyn auspices, is the work of Roi Cooper 
Megrue, author of "Under Cover," "It Pays to Advertise," 
"Under Sentence," and other highly successful dramatic 
sensations. 

Miss Elliott on her arrival at the Goldwyn studios found 
nearly. all of the executives of the company waiting to wel- 
come her. Flowers in profusion and telegrams arrived ahead 
of her; congratulatory letters and telegrams, such as a 
dramatic star receives on the opening night of a play on 
Broadway. Each of the other Goldwyn stars had sent 
good wishes and flowers. Mae Marsh, who was the first star 
to be announced by Goldwyn at its formation in December, 
was working in a studio on the same floor and she at once 
visited Miss Elliott and together they had a long talk about 
screen make-up. 

Miss Elliott's is the second Goldwyn company to get under 
way. 

Goldwyn has assembled a number of well-known players to 
support Miss Elliott. Allan Dwan. director of several of the 
most successful Douglas Fairbanks pictures for Triangle, 
brings a skilled technical staff with him for the making of 
Miss Elliott's picture. Rene Guissart is the cameraman for 
Dwan and Mile. Georgette Merthier will aid in the costum- 
ing. Mr. Dwan, who combines the artistic and executive 
capacities as few men in the industry do, also may avail him- 
self of the fine talents of Arthur Hopkins and such units of 
Mr. Hopkins' brilliant producing organization as may be 
required. 



1358 



THli MOVING PICTURE WORLD 



March 3, 1917 



Photoplay League Sees "Vicar ot Wakefiela" 

Pathe-Thanhouser Production First to Be Recommended — 
Notable Guests at Mrs. Marcus M. Marks' Home. 

THE Photoplay League, recently formed as a national 
organization for the encouragement of the higher 
forms of motion picture art, began actively on the eve- 
ning of February 14 its work of recommending pictures 
which, in the opinion of the league, should receive the sup- 
port of its members and the public. 

The first photoplay which will reach the screen, bearing 
the hallmark of the league, is "The Vicar of Wakefield," pro- 
duced by Pathe-Thanhouser, from Oliver Goldsmith's book. 
Edwin H. Blashfield, the president of the league, announced 
early on St. Valentine's Day the "Vicar of Wakefield" recom- 
mendation, and in the evening Mrs. Marcus M. Marks, a 
member of the advisory committee, gave a reception at her 
home, Ninety-fourth street and Fifth avenue, where the pic- 
ture was shown. 

The invited guests were Mr. and Mrs. Reginald Pelham Bol- 
ton, Mr. and Mrs. Isaac N. Seliman, Mr. and Mrs. Cornelius 
Vanderbilt, Mr. and Mrs. Waldo G. Morse, Mrs. Philip Ly- 
dig, Charles Dana Gibson, Justice Edward J. Gavegan and 
Mrs. Gavegan, Professor Henry Fairfield Osborn and Mrs. 
Osborn, E. H. Sothern, Miss Julia Marlowe (Mrs. Sothern), 
Adolph Lewisohn, Mr. and Mrs. Frederick Warde, Evart 
Jansen Wendell, Mrs. Simeon Ford, Miss Anne Morgan, Miss 
Helen Varick Boswell, Dr. Robert Erskine Ely, Miss Helen 
Duey, Mr. and Mrs. Cabot Ward, John Hays Hammond, Dr. 
and Mrs. Simon Baruch, Wm. Church Osborn, and Mr. and 
Mrs. Cleveland Dodge. 

Frederick Warde, who has the chief part in the picture, 
told the other guests interesting stories of the "locations" 
and other unusual features of the play, which, when it goes 
forth to the public, will bear the legend: "This Picture Is 
Recommended by the Photoplay League." 

Edwin H. Blashfield, the world-famous painter, who is at 
the head of the Photoplay League, in announcing the begin- 
ning of the league's general campaign, said in part: 

"Such pictures alone will be selected from the releases of 
the leading manufacturers as reach the special standard of 
the league. The thousands of members will be notified of 
these and will approach the local exhibitors to insure the 
exhibition in their towns of all pictures under the league's 
auspices." 

Director Frank Lascelles added: 

"The league is not concerned with the so-called 'uplift,' 
either of exhibitors or the public. It hopes to make possible 
the production of good pictures in a profitable way, com- 
mercially as well as for entertainment and education." 

Mr. Blashfield has almost completed a wonderful symbolic 
drawing for the league to be used in announcing its recom- 
mendations on the screen. This will be ready when "The 
Vicar of Wakefield" is released. 

The photoplay is the result of months of artistic effort in 
the studios at New Rochelle, and is offered as the greatest 
character study ever presented on the screen. As Gold- 
smith's story was autobiographical, his action unfolded with 
unbroken smoothness, and this is capitalized in the picturiza- 
tion. 

Mr. Warde is supported by the following notable cast, 
under the direction of Ernest Warde, the star's son: Carey 
Hastings, Mr. Boyd Marshall, Kathryn Adams, Gladys Les- 
lie, William Parke, Jr., Tula Belle, Barbara Howard, Thomas 
A. Curran, Robert Vaughn, Grace De Carlton, Arthur Bauer 
and Morgan Jones. 

Clergy Also View Film. 

A delegation of the New York clergy of all denominations 
visited the Thanhouser studios at New Rochelle February 8, 
by special invitation of Edwin Thanhouser, president of the 
corporation, to view the recently completed picture of "The 
Vicar of Wakefield," featuring Frederick Warde, acting presi- 
dent of The Actors' Church Alliance, as the Vicar. 

At the conclusion of the exhibition, Mrs. Thanhouser, Mr. 
Warde, Ernest Warde, the director; Mr. Sollinger, the 
cameraman, and others of the Thanhouser staff were pre- 
sented to the clergymen, who all expressed their unqualified 
admiration of the beauty of the film, the splendid photography 
>iu1 its accurate visual presentation of Goldsmith's famous 
story. 

The delegation met subsequently at the Pepperday Inn and 
formally passed an unanimous resolution expressing their 
appreciation of witnessing the first presentation of the pic- 



ture, their hearty endorsement of the work and their appre- 
ciation of its perfection and beauty. 

The following composed the delegation, which was under 
the guidance of Rev. Bentley: Dr. J. R. Harding, Diocese of 
New York; Venerable Archdeacon Chas. H. Webb, Long 
Island; Rev. St. Clair Hester, Church of the Messiah, Brook- 
lyn; Dr. Jno. D. Kennedy, St. Marks, Brooklyn; Dr. Worth 
M. Tippey, Madison Avenue Episcopal Church, New York; 
Rev. Pelham St. George Bissell, Jersey City; Rev. Jno. M. 
Ericsson, Yonkers; Rev. S. Ed. Young, Bedford Avenue 
Presbyterian, Brooklyn; Rev. C. F. J. Wrigley, Grace Church, 
Brooklyn; Dr. J. B. Mies, distinguished archaeologist; Rev. 
T. Basil Young, Union Methodist, New York; Rev. John S. 
Haight, St. Andrews, New York; Rev. G. A. Carstenson, 
Riverdale, N. Y.;Rev. Walter M. Howlett; Rev. John W. 
Heady, St. Peters, Brooklyn; Rev. H. P. Haires, West Farms; 
Rev. Leighton Williams; Rev. Pomeroy Hill, Trinity Church, 
Brooklyn; Rev. E. P. S. Spencer House of Mercy, Inwood; 
Rev. Walter E. Bentley, Church of the Ascension, Brooklyn; 
William Trevor, prominent churchman; Louis Leaky, a poet. 



QUICK ACTION HERE. 

Bide Dudley in Evening World. 

William (Bill) Wright, of the Kalem Company, has a farm 
somewhere up-State with real l.ens on it. The other day he 
sent Sam L. Rothapfel a box of genuine eggs, right off the 
hens — the kind Sam truthfully could have acknowledged by 
saying, "Yours of recent date received." When the recipient 
saw what was in the box he hurriedly mobilized his Rialto 
ushers, threw a cordon around the precious gift and had it 
escorted to his limousine under heavy guard. The auto was 
then driven to the Rothapfel home by a trusted man. Though 
the box was carried out in broad daylight, the manoeuvre 
was so skilfully planned and swiftly executed that the treasure 
was locked in the Rothapfel ice box next to the anthracite 
coal safe before the highwaymen that throng Broadway knew 
what was coming off. 



H. T. COWLING JOINS BURTON HOLMES. 

Herford T. Cowling, who for several years has been em- 
ployed in making motion and still pictures for the Govern- 
ment, has resigned to accept a position with Mr. Burton 
Holmes, who will shortly make a six months' tour to make 
exclusive travel pictures for Paramount. After spending 
the month of February filming the Canadian winter sports, 
they will start on a seven months' trip to the Orient and the 
South Sea Islands. The trip will include Hawaii, the Philip- 
pines, China, Japan, Australia, New Zealand and other inter- 
esting and out of the way places. They expect to secure 
motion pictures of the only existing cannibal tribes, but 
have not yet announced whether they will carry the ban- 
quet with them. 



FRANK E. WOODS WRITES FOUR FEATURES. 

Frank E. Woods, manager of production at the Triangle- 
Fine Arts studio in Los Angeles, is the author of four of 
the recent and forthcoming releases staged at the plant. 
Woods wrote "The Bad Boy," in which Robert Harron ts 
being starred; "Betsy's Burglar," the second starring vehi- 
cle of Constance Talmadge, and "A Young Gentleman of the 
Old School," the itinerant drama upon which Robert Harron 
is now engaged. In addition, he is responsible for the so- 
cial drama in which Seena Owen's return to the films will 
be signalized. 

Despite his literary labors, Woods is said to be the^ first 
office man on the job at the Fine Arts studio and the last 
to leave at night. 



ELMER CLIFTON, FINE ARTS DIRECTOR. 

Elmer Clifton, for several years a Triangle-Fine Arts 
juvenile actor and leading man, has been promoted to the 
directorial staff. Clifton will enjoy the distinction of being 
one of the youngest directors in the motion picture business 
and will have supervision over the work of one of the most 
important stars, Dorothv Gish. 

He will direct Miss Gish in a new picture that is being 
written by Bernard McConville. Frank Bennett will be 
Miss Gish's leading man. 

Clifton will be remembered by motion picture fans in 
many roles, but his most recent one was that of the hunch- 
back in "Nina, the Flower Girl." 



March 3, 1917 



THE MOVING PICTURE WORLD 



1359 



Programs and Features 

Dr. Shallenberger Says There Is a Place for Poth in the Field 
of Motion Pictures. 

DR. W. E. SHALLENBERGER and the Arrow Film 
Corporation will shortly begin the production of a new 
feature film to be disposed of on territorial rights lines 
when completed. The scenario is founded on a popular story 
widely known, which has proved especially well adapted to 
translation to the screen. Thomas J. Carrigan, the super- 
vising director of the Arrow company, has begun negotia- 
tions with two prominent players for the leading roles. 

Dr. Shallenberger, speaking of his experience in the pro- 
duction of "The Deemster" and its reception on its first 
presentation at the Strand Theater, February 8, said: "I 
appreciate all the arguments put forward in favor of the 
program. The thousands of moving picture theaters through- 
out the country must have a source of supply which can be 
depended upon to meet constant needs at a price that will 
enable the exhibitor to make money. 

"The success of the business depends upon exhibitors' suc- 
cess. I believe more attention should be given to the needs 
and the success of the exhibitor. The program plan, how- 
ever, will always leave room for big special features, elab- 
orately produced with casts of great prominence, just as there 
is always room on a vaudeville bill for big star numbers. 

"The essentials of a successful special production are mani- 
festly a powerful story adaptable to the screen, the name of 
an author sufficiently well known to be an actual asset, and 
a star. By star I mean a man or woman of reputation who 
possesses the ability to visualize on the screen the character 
as conceived by the author- — fulfilling the demands of the eye 
as well as all dramatic requirements. 

"The work of such a player is many times more satisfactory 
to both producer and exhibitor than that of some star of great 
reputation. As actors and actresses have become stars in a 
single night on the dramatic stage, so may a player on the 
screen become of acknowledged prominence even in one pic- 
ture. 

"A very small percentage of the dramatic talent of the 
world has reached the stage and an even smaller percentage 
of real picture talent has reached the screen. Producers, ex- 
hibitors and the public appreciate this, and I am confident 
that the trend of thought in casting in the near future will 
be more to consideration of real ability than to taking a name 
into first consideration. 

"The special feature is just as important today in the indus- 
try as the program and will grow in interest and value to the 
exhibitor to the extent that it is made of importance and of 
special excellence by the producer. It will be appreciated 
by the exhibitor just as the big star feature is appreciated by 
the vaudeville manager. He picks his bill from regular acts, 
but he looks for his big draught to the really big feature head- 
liner, for which he may probably pay as much as he does for 
all the other acts on his bill. 

"Another point the special producer for territorial rights 
sale should always bear in mind in seeking a subject is its 
probable value as a repeater. I do not mean by this that one 
ought to figure on how many times a picture may have to be 
shown in a city or town to get the money — far from it. I 
mean, is it big enough to get the money out the first time 
and yet strong enough to stand return bookings? 

"The best bet for the state rights man is a big story by a 
big author translated to the screen in a big production with 
big artists. This combination will attract really great public 
attention. Such a feature will give satisfaction to all and will 
bring home the money. Well known and widely read stories 
by authors of standing, which are especially well adapted to 
screen presentation, should be the object of the special fea- 
ture producer. A widely known star is of secondary consid- 
eration, provided the character be faithfully visualized on the 
screen and the dramatic action be true and convincing." 



ELECTION OF GENERAL FILM COMPANY 
OFFICERS. 

At the meeting of the directors of the General Film Com- 
pany at the offices of the company, February 12 and 13, the 
following officers were elected: Benjamin B. Hampton, presi- 
dent; George K. Spoor, vice-president; W. M. Gulick, secre- 
tary and treasurer. 

The list of directors of the company elected at the recent 
stockholders' meeting- is as follows: Benjamin B. Hampton, 
Frank T. Marion. George Kleine, G. A. Reeder, George K. 
Snoor. William N. Selig Harold Bolster, Paul G. Melies and 
W. M. Gulick. 



Film Building in Washington 

Outlook for New Fireproof Structure to House Exchanges 

Is Good. 

THAT there will be a motion picture film exchange 
building in Washington, D. C, before the first of June, 
is the prophecy now being made by the exchange man- 
agers of that city, following a talk which they had with W. 
J. Costello, at the dinner meeting held in the Flemish room 
of the National Press Club last Monday evening. 

The meeting was very well attended, for practically every 
one of the large exchanges doing business in Washington 
was represented and considerable enthusiasm prevailed. The 
leases of several of the companies are expiring, the quarters 
of others are being found inadequate, and for others there 
is the prospect of early adoption of the proposed fire regu- 
lations, which would make their quarters untenable and cre- 
ate a confusion that would work havoc with their business. 

Mr. Costello appeared before the film men following the 
conclusion of their dinner and stated that the plans for the 
building were fully completed, with the exception of a few 
minor details. The plans are being prepared by B. Stanley 
Simmons. The building will be on the large piece of prop- 
erty owned by Mr. Costello on Sixth street, between F and 
G streets, Northwest, near the building recently erected by 
Marcus Notes. The Kleine-Edison-Selig-Essanay Company 
now occupies the first floor of the latter, and Pathe, Inc., will 
be housed on the second floor after March 1. This will bring 
practically all of the exchanges right in the neighborhood. 

The Costello film exchange building will be 55 feet wide 
and 100 feet in depth. Each floor will house two exchanges. 
The building will be thoroughly fireproof in accordance with 
the proposed regulations. It will have a face brick front 
and will be quite attractive. Windows will be provided on 
all four sides and each floor will be well lighted. Each 
company will, of course, have an opportunity to express its 
desires with respect to the layout of its own exchanges, 
such as in the location of partitions, the arrangement of 
shelving, and other similar details which must be left to 
their individual tastes. Mr. Costello said that the building 
would be ready for occupancy the latter part of May. He 
is going to New York to take up the problem with the home 
offices of the exchanges. 

At the request of Tom Moore, who has also been a factor 
in the exchange building plan, President Butner stated that 
the former was arranging to erect a building on Eighth 
street, as previously reported in the Moving Picture World, 
and that he had a tenant for the first two floors of the struc- 
ture. The erection of a six or seven-story building would 
be contingent on the ability of Mr. Moore to get the promises 
of the film exchange managers that they will occupy part of 
the building at a rental of $1,500 per annum, for approxi- 
mately 2,600 square feet of floor space. "Everything is in 
readiness with the exception of one or two details," said Mr. 
Butner. He conveyed Mr. Moore's regrets at not being able 
to attend the meeting in person, but told of his desire to put 
up the building. He also stated that Mr. Moore wanted » 
three-year lease from each occupant of the building. 



COAST PRODUCERS' ASSOCIATION ELECTS 
OFFICERS. 

The Motion Picture Producers' Association has started its 
second year with the same officers who have successfully 
piloted the organization during the past twelve months. They 
were all unanimously re-elected as follows: President, H. O. 
Davis, vice-president Universal Film Manufacturing Com* 
pany; Thomas Ince. New York Motion Picture Company, 
first vice-president; D. W. Griffith, Fine Arts Film Company, 
second vice-president; David Horsley, Horsley Film Com- 
pany, third vice-president; Frank A. Garbutt, Mo~osco Photo- 
play Company, treasurer, and W. J. Reynolds, secretary. 

President Davis and his fellow officers are immeasurably 
pleased at the excellent work accomplished by the Motion 
Picture Producers' Association during the first year of its 
existence and are gratified particularly at the co-operation 
which has been extended to all of its members by the civic 
and industrial organization of California. 



SPEARVILLE, KANSAS, TO HAVE NEW THEATER. 

T. J. Stinson, an enthusiastic exhibitor in Spearville, Kan- 
sas, has begun the erection of a thoroughly modern and ab- 
solutely up-to-date theater on Main street in that city. The 
new theater will be 25 feet wide and 90 feet deep, with a 
seating capacity of 500. Nothing will be included in the 
make-up of the playhouse that is not the latest idea on play- 
house construction. 



1360 



THE MOVING PICTURE WORLD 



March 3, 1917 



At Leading Picture Theaters 

Programs for the Week of February 18 at New York's Best 

Motion Picture Houses. 

"The Winning of Sally Temple" at the Strand. 

THE principal photodramatic feature at the Strand thea- 
ter the week of February 18 was "The Winning of 
Sally Temple," in which Fannie Ward played the prin- 
cipal role. The story is based on Rupert Sargent Holland's 
celebrated novel, "The Heart of Sally Temple." As the 
pretty actress of old Drury Lane theater, she is given unusual 
opportunities to display her talents. Jesse L. Lasky, the pro- 
ducer, has mounted the play elaborately and surrounded the 
star with an excellent cast, including Jack Dean, Walter 
Long, Horace B. Carpenter, Billy Elmer, Paul Weigel, H. 
Woodward, Harry J. Smith, Eugene Pallette, Florence 
Smythe, John McKinnen, and Vola Vale. 

Max Linder, the famous French comedian, in an American 
made film comedy, entitled "Max Comes Across"; unusual 
pictures taken in Alaska, showing A Sea Lion Rookery and 
the capture of whales in the Pacific Ocean, and the Topical 
Review, were also shown on the screen. The soloists were 
Knud Dalgaard, Grace Hoffman and Auguste Bouilliez. 

"Skinner's Dress Suit" at the Rialto. 

The Essanay picture, "Skinner's Dress Suit," with Bryant 
Washburn in the leading role, headed the Rialto program. 
Based on Henry Irving Dodge's best seller of the same name, 
the picture is a wholesome, humorous story, without a trace 
of the problem play or the melodrama from first to last. 

"The Rockbound Coasts of Oregon" was the scenic feature. 
The comedy. "Fatty of the Feature Fillums," and Mr. 
Rothapfel's "Literary Digest of the Screen" were also shown. 
Helen Jeffrey was the soloist. 

"Twenty Thousand Leagues Under the Sea" at the Broadway. 

The final week of the engagement of the Universal produc- 
tion, "Twenty Thousand Leagues Under the Sea," started 
February 18. This novel picture has made a record at the 
Broadway theater, the business having been uniformly large. 

Bill at Eighty-first Street Theater. 

At the Eighty-first Street theater four pictures were- shown. 
Monday, Tuesday and Wednesday Enid Bennett, in "Prin- 
cess of the Dark," and a Triangle Komedy, "When Hearts 
Collide," were the picture features. Thursday, Friday, Sat- 
urday and Sunday Frank Keenan, in "The Crab," and a Tri- 
angle Komedy, "The Telephone Belle," were shown on the 
screen. 

"The Barrier" at the Broadway, February 25. 

Conjectures as to the handling of the Rex Beach Pictures 
Company's big feature, "The Barrier," have been set at rest 
by the announcement that it will open an engagement at the 
Broadway theater, Sunday, February 25, following the run of 
"Twenty Thousand Leagues Under the Sea." "The Barrier" 
has long been heralded as one of the coming big sensations of 
the motion picture world and its reception at the private 
showing at the Broadway theater a month ago bore out this 
assertion. Seldom, if ever, have the reviewers been as unani- 
mous in enthusiastic praise of a screen production. It is 
understood that this feature will be shown in Philadelphia, 
Detroit, Pittsburgh and Chicago immediately following the 
opening in New York. 

"The Barrier" is an adaptation of Rex Beach's great novel 
of life in California and Alaska and its picture popularity is 
assured by its tremendous success as a "best seller" and later 
as a big Broadway theatrical hit. 



Meeting of Electrical Committee 

Board of Society of M. P. Engineers Affiliates With Fire 
Protective Association. 

THE electrical committee, or rather the committee on 
electrical apparatus, of the Society of Motion Picture 
Engineers held its first meeting at 10 a. m. in Parlor D, 
McAlpin Hotel, New York City, Wednesday, February 7th, 
H. M. Wibble, chairman, presiding. 

W. C. Kunzman, H. A. Kampe, Max Mayer, composing the 
membership of the committee, were present, as well as were 
also the Board of Governors, who held a brief session at 
noon, the main business of which consisted in affiliating with 
the National Fire Protection Association, 57 Milk street, 
Boston, and the empowering of committee chairmen to en- 
large their committees by appointment. 

The electrical committee got down to business and mapped 
out a plan of campaign designed to start the ball rolling in 
the direction of standardization of electrical apparatus used 
in the motion picture industry. It is not expected, however, 
that there will be any immediate tangible results in way of 
standardization. First, there must be a vast amount of re- 
search, comparison and consultation before the body can 
determine just what any given standard ought to be. 

The society is, however, beginning to move, and while 
the movement will necessarily be slow, it io nevertheless ex- 
pected to be sure, and accomplish results which will be per- 
manent and to the lasting benefit of all branches of the 
industry. 

The nex-t meeting of the main body will be held in the early 
spring at Atlantic City, at which time it is confidently 
expected that the present membership will be fully doubled. 
Several applications for membership were acted upon favor- 
ably by the Board of Governors at the present meeting. 



H. B. WARNER ENGAGED FOR "GOD'S MAN." 

President W. L. Sherrill of the Frohman Amusement Cor- 
poration announces that he has engaged H. B. Warner, popu- 
lar as a dramatic and motion picture player, to create the role 
of Arnold L'Hommedieu, the lead in "God's Man." 

Supporting H. B. Warner in "God's Man" is an exception- 
ally well chosen and balanced cast: Jack Sherrill, Edward 
Earle, the former Metro and Edison star; Yolande Londow- 
ska, premiere Russian dance exponent; Betty Bellairs, Wal- 
ter Heirs, Barbara Castleton, Jean Stewart, Lester WalHck 
and others. 

Director George Irving, who was responsible for the finesse 
of production of "The Witching Hour," is again at the helm 
of direction and with his company is at present "camping 
out" at the east end of Long Island, where the story of "God's 
Man" is laid. The production will in all probability be nine 
reels in length. 



"Fortune Photoplays" Under Way 

Many Screen Favorites in the New Companies — Directors 
Are Also Well Known. 

FOUR companies will be kept going continuously at the 
Balboa studios in Long Beach, California, preparing the 
"Fortune Photoplays" series for the General Film Com- 
pany. The casts of the various dramas, which are to be four 
reels in length, based on stories in the Street & Smith chain 
of magazines, will comprise some of the leading screen play- 
ers of the younger generation. 

Among these are Winnifred Greenwood, who has been 
doing leads for American; Margaret Landis, the youthful 
Southern beauty, who made a success from her first appear- 
ance at the age of nineteen; Vola Vale, Ethel Ritchie, Gloria 
Payton, Kathleen Kirkham and Mignon LeBrun. Male leads 
will be done by Arthur Shirley, Clifford Gray, Melvin Mayo, 
Cullen Landis, the nineteen-year-old brother of Margaret 
Landis; R. Henry Grey, Lewis King and James Warner. 

Bertram Bracken, who has been in the East directing Theda 
Bara and other stars for the Fox Film Company, will direct 
one of the companies. Another will be handled by Edgar 
Jones, formerly of the Metro forces. The other two com- 
panies will be under the direction of Harry Harvey and Will- 
iam Bertram. 



ORRIN DENNY, INVENTOR. 

Orrin Denny, laboratory superintendent of the Signal- 
Mutual studios, has recently invented two laboratory devices 
which he has had patented. One of the contrivances does 
away with the wooden pegs heretofore used to hold the 
developing racks in the tanks, the other is a faster and more 
convenient method of fastening the film to the drying drums. 
Both devices are very simple, but have proved of inestimable 
value in the Signal plant, where they have been used for 
several weeks. Mr. Denny has received offers from several 
people to establish agencies for the handling of these effi- 
ciency aids. 



M. RADIN WITH SHERRY EXCHANGE. 

William L. Sherry last week appointed Mathias Radin, 
former manager of the Strand theater, Hempstead, Long 
Island, as additional salesman in New York City for the 
William L. Sherry Feature Film Company, distributors of 
Paramount pictures in this district. Mr. Radin began work 
with the Sherry offices the week of February 5 and during 
the first week added a considerable volume of business to the 
large amount that concern already enjoys. Mr. Radin is a 
very well known exhibitor and is very popular among house 
managers of New York City. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1361 




JM 



Chicago News Letter 



m. 



By JAS. S. McQUADE 



The "Star" Craze in Moving Picturee. 

WHAT started the inordinate demand for high-salaried 
stars in moving pictures? Was it initially due to the 
producer or the exhibitor? If not, then to whom? A 
little reflection will reveal that the members of the great 
moving picture theater-going public are responsible. They 
liked this or that actor or actress, and they demanded that 
their local theater should furnish the pictures in which they 
appeared. And this and that favored actor or actress was 
"played up" by their producing companies for all they were 
worth and a great deal more. 

Now, from what seemed such a simple beginning, there 
has developed a condition that imperils the business, unless 
the extra cost of production is saddled on patrons of moving 
picture theaters, who are paying little more, if anything, to 
see the highly expensive productions which have been made 
at their bidding. 

And here the exhibitor must share his part of the blame, if 
we can call it blame. He has failed on the firing line of the 
business to demand and get a higher scale of prices for his 
shows. Acting in combination, the exhibitors of the country 
could have increased their admissions, and each for himself 
could have convinced his patrons that the increased price was 
due to the vastly increased cost of the product handled by 
them. 

But the producers cannot escape censure in the matter. It 
was not enough that hitherto unheard of salaries were paid 
to players, but reckless competition between producers made 
the figures soar still higher. As a consequence the business 
is top-heavy, and unless ruinous competition is soon suc- 
ceeded by a hearty co-operation among producers for the 
good of all, there will be a topple. 

But that would not put an end to the moving picture. 
Oh, no! 

A great reformation in production, distribution and ex- 
hibition would follow, and the moving picture would go 
steadily forward to its goal. 

The Reel Fellows Studio Ball a Big Success. 

The Chicago Reel Fellows ball in studio "C," at the Es- 
sanay plant, Saturday evening, February 10, was a big suc- 
cess. About 2,500 people attended, the event being open to 
the public as well as to invited guests. It is given out that 
$1,500 was taken in, and the amount will be used for furnish- 
ing the club's new headquarters at 207 South Wabash avenue. 

A reception committee, including Misses Mary Charleson, 
Nell Craig and Marguerite Clayton, and Messrs. Henry Wal- 
thall, Max Linder and Edwin Arnold, of the Essanay com- 
panies, greeted the guests as they arrived, and Mr. Linder 
I and Mr. Walthall afterward made brief addresses from a 
platform constructed for the purpose. As everyone who is 
acquainted with Mr. Ljnder knows, he very rarely trusts the 
English language sufficiently to converse in it, and much less 
when making a speech. He, therefore, spoke in French, and 
his delighted audience seemed to enjoy it all the more. 

In studio "B" Bryant Washburn enacted a scene from 
"Aladdin Up to Date," a forthcoming Essanay subject that 
will be released through K-E-S-E, and the throng of spec- 
tators was highly interested and instructed. 

"Rob Reel," of the Chicago American, got out a Reel Fel- 
lows extra in honor of the occasion, and the copies were 
eagerly seized by the guests as a souvenir. 

It was 3 o'clock a. m. before the gathering broke up, to 
the strains of "Auld Lang Syne." 

Wm. Sievers Purchases Rights to Missouri for "The Garden 
of Allah"— Tells of Big Success of "The Crisis." 

Wm. Sievers, secretary of the New Grand Central Amuse- 
ment Company, St. Louis, Mo., was in the city Wednesday 
and Thursday, February 7 and 8, on business, and made a 
pleasant call at the Chicago office during his stay. 

Mr. Sievers stated that "The Crisis," which had just closed 



a five-weeks' run at the New Grand Central, was the most 
successful photoplay ever exhibited in St. Louis, and an- 
nounced that it will open a run (after its St. Louis success) 
at the New Center theater, Kansas City, Mo., on February 
18. This theater is owned by Samuel Zukor and is pro- 
nounced the most up-to-date house in Kansas City. Mr. 
Sievers will have charge of the run in Kansas City and will 
take along with him the leader of the orchestra in St. Louis, 
and all the special settings used at the New Grand Central 
will be used at the New Center. 

Captain Stanley Lewis, a retired United States Army offi- 
cer, has been engaged by Mr. Sievers to deliver lectures in 
public schools of the higher grades throughout Missouri, in 
which he confines his remarks chiefly to President Lincoln. 

Captain Lewis also makes sepia drawings showing scenes 
of the period in which the story is laid, and these appear on 
the windows of prominent banks, business houses, etc. A 
well-laid-out advertising plan in the daily press has also been 
completed by Mr. Sievers for the Kansas City engagement. 

After the Kansas City run the road company will proceed 
to St. Joseph, Mo., and thence to Joplin, Mo. Admissions 
which obtained at the New Grand Central for "The Crisis" 
were 25, 50 and 75 cents, and these prices will be charged 
wherever the super feature is shown. 

Mr. Sievers has purchased "The Garden of Allah" from the 
Selig Polyscope Company for the state of Missouri, after 
several private viewings in the Selig projection room. In his 
judgment this great picture will repeat the success of "The 
Crisis." 
"Beware of Strangers" Makes Successful Chicago Opening. 

"Beware of Strangers," Selig's big eight-reel production, 
which exposes the modus operandi of the blackmailing syn- 
dicate recently broken up by the United States Department 
of Justice, opened its run at the La Salle theater, Saturday, 
February 10. under the management of Jones, Linick & 
Schaefer. Since then the house has been taxed to capacity 
at every presentation, while long lines wait outside for a 
chance to enter. 

The methods of blackmailers under the wing of the Mann 
act, wire-tappers and fake clairvoyants are seen to the life 
on the screen, the characters being excellently sustained by 
a strong cast of Selig players. 

These include Thomas Santschi, who appears as John 
Montor, the head of the syndicate; Miss Bessie Eyton as 
Madeleine, Montor's daughter; Jack Richardson as the fake 
clairvoyant; Ed. Coxen as Harry Lyttle, the defaulting bank 
president; Miss Fritizi Brunette as Bertha Gibson, secretary 
to Lyttle and also his fiancee; Vivian Rich as the Lorelei; 
Al. W. Filson as the confiding millionaire business man; 
Frank Clark as the fake doctor, one of the cleverest of the 
blackmailing gang, and Miss Eugenie Besserer as Mary De 
Lacy, one of the decoys of the dangerous organization. 

The Chicago dailies, without exception, have commended 
the production highly, not only for the accuracy with which 
the pictures reveal the operations of the gang, but also for 
the fine acting and settings. 

The story was written by Gilson Willets and the direction 
was in the hands of Colin Campbell. 

The admission at the La Salle is 25 cents, and only adults 
are permitted. Jones, Linick & Schaefer own the rights 
to Illinois and Indiana for the picture. 

Chicago Film Brevities. 

M. A. Choynski, of Chicago, holds that his rights and the 
rights of the other nine exhibitors on the board of directors of 
the National Motion Picture Association have been infringed 
by Lee Ochs, president of the national organization of ex- 
hibitors. He charges Mr. Ochs with having arrogantly taken 
upon himself the duties of the board of directors before men- 
tioned, in his controversy with the Universal Film Manufac- 
turing Co., and holds that the said controversy should be in 



ihe li the ten exhibiting directors and not in the 

hands of Mr. Ochs. Mr. Choynski, as one of the ten exhibi- 
tors un the hoard mentioned n ents being deprived of his 
rights in the matter. 

Following are the exhibiting directors in the National As- 
sociation ot the Motion Picture Industry, who were elected 
at the last national convention in Chicago: Frank J. Rem 
busch, Thomas Furniss, M. A. Choynski, Prcd J. Herrington, 
A. P. Tugwell, L. L. Levine, Samuel H. Trigger, Louis Blu- 
menthal, Peter J. Jeup and Charles VV. Phillips. 

* * * 

At the annual meeting of the board of directors of the 
Rothacker Film Manufacturing Co., held in this city Thurs- 
day, Feb. 8, the following officers were elected: Watterson 
R. Rothacker, president; N. J. Baumer, vice-president; H. J. 
Aldous, secretary and treasurer; E. H. Philippi, assistant 
treasurer, and J. G. Hahn, assistant secretary. 

A dividend of 10 per cent, on the common stock and of 7 
per cent, on the preferred stock was declared at the meeting, 

and authorized to be paid. 

* * * 

"Fatty" Arbuckle, it is announced, will leave Los Angeles 
Saturday, Feb. 17, for New York City, where he will begin 
work early in March on a series of two-reel comedies for 
Paramount. He will make a brief stop-over in Chicago on his 

journey east. 

* * * 

The third annual banquet and ball of The Showmen's 
League of America will be held in the Gold Room of the 
Congress Hotel, this city, on Feb. 20. All arrangements have 
already been completed, and it is expected that the event will 
be one_of the most successful of its kind yet held. 

* * * 

Mrs. S. M. Bowden, wife of the lessee of the Glen theater. 
Glen Ellyn, 111., called at this office last week and renewed 
their annual subscription for the Moving Picture World. 
Glen Ellyn has a population of 1,700 people, but it has been 
found that only paying presentations can be given for three 
days of the week — on Tuesday, Friday and Saturday evenings. 
The house seats about 300 people, and Paramount programs 
are offered on Tuesdays and Saturdays, and General Film 
Company's on Fridays. The admission is ten cents for adults 
and five cents for children. 

* * * 

Jack Harlow, sales manager of the Zenith Motion Picture 
Co., Chicago, left for New Orleans, Feb. 14, with a company 
of players to make the exteriors of three commercial photo- 
plays, which include the five-reel feature, "Maternity." Presi- 
dent Brinner, of the company, and Mrs. Brinner accompanied 
the party. 

* * * 

A presentation of "The Crisis" was given at the Michigan 
State Penitentiary, at Jackson, Sunday, Feb. 4, through the 
kindness of John H. Kunsky, of Detroit, who owns the state 
rights of Michigan for the big Selig picture. Mr. Kunsky 
writes that the prisoners enjoyed the occasion extremely, 
their applause and tears being offered in tribute to the great 
story and its action. 

* * * 

Win. N. Selig announces the first release through the Gen- 
eral Film Co. on March 3 of a series of one-reel comedies 
that will be released weekly. Some of these are entitled "No 
Place Like Home," "Over the Garden Wall," "Everybody 
Was Satisfied," "Bill and the Bearded Lady," etc. 

Word has been received from Selig's Los Angeles studio 
that "Little Lost Sister," in which Miss Bessie Eyton, Miss 
Vivian Reed, George Fawcett and an able cast appear, is near- 
ing completion. The production is under the direction of Al 
Green and will be released March 12 through K-E-S-E. 

"The Girl Philippa" has done so well at the Ziegfeld that 
it will be retained for the third week. Alfred Hamburger 
announces that the same star will be seen at the Ziegfeld 
in "The Glory of Yolanda" for the week beginning March 3 

* * * 

Dick Travers, the well-known Essanay star, has again 
joined the ranks of the benedicts. He and Miss May Frank- 
lin, who will be remembered as one of the beauties of "The 
Time, the Place and the Girl," which made a great hit sev- 
eral years ago, were united in the bonds of holy matrimony 
on Saturday, Feb. 10. It is said that the romance be^an 
years ago in Toronto, in Mr. Travers* school days. The 
happy pair will spend their honeymoon in New York City 
Many years of happiness is the wish of the writer 

* * * 

Mary Pickford, on her wav to Los Angeles to produce her 
next picture, "Rebecca of Sunnybrook Farm," in the Laskv 



studios, stopped over in Chicago for several hours Sunday, 
i eb. 11. A private luncheon was given in her honor, in the 
Rose Room of the Hotel Sherman, at which the representa- 
tives of the leading Chicago dailies and others were guests. 
M»s Pickford gave out quietly to Miss Mae Tinee, of the 
Tribune, that after sixteen months more before the camera 
she will retire. Miss Pickford was accompanied by her 
mother, her sister Lottie, and Lottie's baby, Mary. Max 
Goldstine, manager of the Artcraft Chicago office, was host 

at the luncheon. 

* * * 

L'. S. Army Films, in ten reels, will be shown during the 
week of Monday, Feb. 19, at the following theaters in Chi- 
cago: Covent Garden, Vitagraph, Paramount, West End, 
South Shore, Michigan, Biograph and Knickerbocker. These 
films were prepared in Chicago some time ago under Captain 
F. R. Kenney, of the United States Army, for the special pur- 
pose of answering the question, "How can I best serve my 
country?" They show how soldiers train, what is required 
for the protection of this country in case of war, and what 
every American might expect should the call for universal 
training be made. A United States soldier will be in at- 
tendance at each of the theaters mentioned to answer all in- 
quiries and to enroll recruits. 

* * * 

Jones, Linick & Schaefer have contracted with Essanay for 
a pre-showing of the Max Linder comedies, one week prior 
to the regular release date, at their Rialto and McVicker's 
theaters. This means that patrons of these two houses will 
view the comedies one week before they will be seen in any 

other Chicago theater. 

* * * 

Miss Edna Goodrich passed through the city Monday, Feb. 
12, on her way to New York, where she will begin work on 
a series of features for Mutual in about two weeks. The 
titles of these photoplays will be announced in the near 
future. Miss Goodrich spent several years of her girlhood in 
this city, where she attended the Lake View High School. 

* * * 

Adolph Zukor, president of the Famous Players Film Ser- 
vice, was the guest of Aaron J. Jones and Adolph Linick 
Tuesday and Wednesday, Feb. 6 and 7, and afterward pro- 
ceeded to Los Angeles. 

* * * 

A dispatch from Duluth, Minn., on Feb. 14, gives the news 
that the St. Louis County Humane Society of that city 
adopted a resolution on the date mentioned asking the State 
Legislature to pass a law prohibiting children under fourteen 
from attending a moving picture theater, unless accompanied 

by their parents. 

* * * 

A 99-year lease has been closed with the Marshall Field 
estate for the site at the southwest corner of State and Lake 
streets, this city, by Martin Beck, the estate of Charles Kohl, 
Herman Fehr and others owning and identified with the 
Palace and Majestic theaters. On this site, which is valued 
at $2,250,000, a great vaudeville theater seating 3,000 people 
will be erected. The foundations for the building will be laid 
some time this year. The structure in which the theater will 
be located, which will also include stores and office?, will cost 
$1,250,000. The building will have a frontage of 180 feet on 
State and 160 feet on Lake street. 

* * * 

Peter Schaefer, of Jones, Linick & Schaefer, left for the 
Bermudas last week by way of Palm Beach, Fla. He will stop 
over at the latter resort for a time and will then proceed to 
the islands. He will return about April 15. 

* * * 

Samuel H. Trigger, a member of the national executive 
committee of the M. P. E. L. of A., has authorized Louis H. 
Frank to sue that committee in his name, in connection with 
Air. Frank's removal as manager of the National Exposition 
at a recent meeting in Chicago, on the ground that he, Mr. 
Trigger, had not received notice of said meeting at which 
such action was taken. 

* * * 

The meeting of the sub-committee of aldermen, at which 
the increase of licenses on moving picture theaters will be 
discussed, has again been postponed from Tuesday, Feb. 13, 
until some future date. 



JOHNSTON SUES THE REVIEW. 

William A. Johnston, editor of the Motion Picture News, 
has instituted an action against the Exhibitors' Review al- 
iening libel and claiming damages to the amount of $50,000. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1363 




Egm— — ana— b— aam 

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h*^ ^^ — "unimiiiiiirnii"" 1 "-^^ 




News of Los Angeles and Vicinity 




By G. P. VON HARLEMAN 



Bernstein Will Soon Start Production 

Beautiful New Studio Almost Completed — Betty Brice to Be 
Starred in Big Feature Play. 

A REPRESENTATIVE of the Moving Picture World 
recently paid a visit to the new home of the Bern- 
stein Film Productions at Boyle and Stephenson ave- 
nues on perhaps the most picturesque spot in Los Angeles. 
The studio site is on the grounds of the old Perry residence, 
a magnificent mansion surrounded by a natural park cover- 
ing eight acres. The natural features of the tract are won- 
derfully beautiful, the house with its columns and towers, 
being situated on an eminence from which the land drops 
gradually into dells and glades. The old mansion has been 
remodeled as a residence for Mr. Bernstein. On a large 
open space is the new studio being erected. It is almost com- 
pleted and has a stage, one of the largest in Los Angeles. 
A long row of dressing rooms has been built two stories in 
height. Production will be started probably next week. The 
first film to be produced is a series of five-reel pictures, each 
complete in itself, to be called "The Seven Cardinal Vir- 
tues" and beginning with a story by Henry Christeen War- 
nack entitled "The Single Standard." Mr. Warnack has writ- 
ten three stories for this serial. Rosalie Ashton and Beatrice 
Morris, three, and Ray Lewis, the Canadian poetess, one 
of the five-reel scenarios. 

Betty Brice will be the featured star. Miss Brice is from 
the Lubin company. She is a Washington girl who stepped 
into the position of leading woman with the Belasco com- 
pany in Washington at the age of 15 years, playing all the 
old standard bills opposite Edwin Arden. From Washington 
she went to Baltimore, where she played a season with the 
Poli stock company, appearing the following season with the 
Orpheum in Philadelphia. Then followed engagement with 
the Keith circuit as leading woman for their Union Hill 
stock. There, at the old Hudson theater, Miss Brice became 
exceedingly popular and appeared with great success in 
"Camille," "The Divorce Question," "The Traffic," "Sapho," 
"Jerry" and other plays. 

Miss Brice's director for Bernstein films will be Jack Pratt, 
who directed her in Lubin productions. The supporting cast 
has not as yet been selected, but Mr. Bernstein has signed 
up several well known players, announcement of which will 
be made very shortly. 

In an interview with a representative of this paper Mr. 
Bernstein expressed his earnest intention of producing noth- 
ing but pictures for the clean minded. Said Mr. Bernstein: 
"You might.ask if this will be a success financially. Of 
course it will. Is it only licentiousness, crime and morbid- 
ness that can be made interesting? Don't you realize that 
filth, moral and physical, will eventually sicken the ones that 
delve into it? It is the same with pictures. The seekers 
after morbidism and so-called questionable productions, as 
well as sex problem pictures, cannot themselves support the 
theaters, and the exhibitor is beginning to realize that fact. 
By exploiting this kind of production he is slowly but surely 
driving away the better class of people who have taken to 
the motion picture theater as the logical place to spend an 
evening with the family. 1 contend that clean motion pic- 
tures can be made with a story so interesting, the dramatic 
value so great, the settings so beautiful and the productions 
so near perfect that besides attracting the clean mind it will 
also attract those who seek the lurid or sensational, and in 
time make them staunch supporters of the pictures that 
need not bring a flush of shame to the cheek." 

Continued Mr. Bernstein: "Ever since I left the Boys' 
Institute as its superintendent I prayed for the opportunity 
to make pictures that I need not be 'ashamed of, and which 
parents would not fear to have their children see, and, at the 
same time, make them so good that the people witnessing 
them would demand more of the same kind. My prayers 
have been answered and I am ready to launch my project 
proving that such pictures can be made a greater financial 
success than those pictures which depend upon police and 



newspaper condemnation for their demand. It can be done, 
and in my small way I will prove it, with the aid of the 
exhibitor and the public." 

A Visit to the Monogram Studios 

Shorty Hamilton Busy on His New Series — Directed by 
Bob Gray. 

This week we made a trip to the Monogram studios to 

see our friend, Shorty Hamilton. Shorty is the star in the 

series, "The Adventures of Shorty Hamilton," now being 

produced by the Mono- 
gram Film Company 

for the Mutual pro- 
gram. Shorty is weil 

remembered for his 

work with Keystone, 

Ince and other com- 
panies. He was discov- 
ered by William H. 

Clifford, who is now 

writing the stories for 

the popular c o w b o v 

star. 

When Clifford, sev- 
eral years ago, was 

writing stories for 

Thomas H. Ince, then 

producing pictures at 

Inceville, he noticed a 

short, happy-faced cow 

puncher in the ranks of 

the employees at the 

film cam, p. Clifford 

asked permission of 

Mr. Ince to feature the 

sturdy little chap and 

Shorty was promoted 

from a $25 a month 

cowboy to a regular 

photoplayer. When 

Clifford went with the 

Famous Players Shorty 

joined the Keystone 

Film Company, and 

there appeared in many 

slap- stick comedies. 

With the formation of the Monogram Film Company, Shorty 

was made a star of a company of his own. 

Bob Gray, recently with the Lasky Company, has been 
engaged as his director. Gray has now finished three pic- 
tures, "Shorty Breaks the Yellow Ring," "In the Tiger's 
Den" and "Shorty Goes to College." 

The first episode of this series was released by the Mutual, 
January 15, and the pictures are being produced and ex- 
hibited at the rate of one two-reeler each week. 

The Monogram studios are located oh Boyle Heights. 
This location, however, is only temporary, as the Mono- 
gram Film Company has made arrangements to move to 
more spacious quarters in Hollywood within a very short 
time. 




Shorty Hamilton. 



Visiting the Balboa Studios 

Norman Manning Has Introduced Efficiency System at 
Horkheimer Brothers' Plant. 

WE PAID a visit this week to the studios of the Balboa 
Amusement and Producing Company, at Long Beach, 
California. Balboa has now one of the most attrac- 
tive and elaborate studios on the Pacific Coast. We- had the 
pleasure of a chat with H. M. Horkheimer, the general presi- 
dent, and were conducted through the plant by Norman 
Manning, business manager and efficiency expert. Mr. Man- 



lo64 



THE MOVING PICTURE WORLD 



March 3, 1917 



ning has so arranged everything around the plant that there 
is not a prop nor an article, however unimportant, that he 
cannot lay his hands on within a fraction of a second. It 
isn't a matter of card indexing and filing systems, but the 
man actually has all these things at his finger tips, and can 
tell any employee of the big plant where to find anything 
from a spool of thread to a grand piano. Almost everything 
in the studios is on rollers and Mr. Manning has devised 
a thousand and one time-saving schemes for handling 
scenery and props and taking care of same. Everything is 
kept in tip-top condition. In the glassware department 
there is enough glass to fit out a five-and-ten-cent store. 
Not a speck of dust anywhere, and a man was polishing 
glasses like a first-class bartender. Mr. Manning's pet de- 
partment evidently is the automobile garage. The com- 
pany owns twenty cars and sometimes hires as many more. 

The Balboa Company is now working on a new Pathe 
serial, "The Twisted Thread," and a most elaborate set has 
been built on the new stage. Frank H. Crane will direct 
the serial, assisted by Otto Hoffman and Thomas Swem, 
technical director. Kathleen Clifford will be the featured 
star, assisted by Gordon Sackville, leading man; Bruce 
Smith, heavy lead; Julian Dillon, juvenile lead; Corenne 
Grant, heavy leading woman. Additions will be made as the 
production proceeds and several of Balboa's famous Beauty 
Squad will be given a chance to make good. 

The story was written by President Horkheimer, and 
Chief Scenario Editor Will M. Ritchey will complete its 
adaptation for the screen. 



Universal City Doings. 

Director Lynn C. Reynolds has completed the picturization 
at Universal City of the interior scenes for his current feature 
production depicting life in the Klondike during the period 
of 1898. The exterior scenes for this Alaskan photoplay 
were photographed in the high Sierras near Truckee, Cali- 
fornia, where atmosphere as perfect as that of the far north 
was obtained. There the company had the dog teams, the 
sledges, the deep snows and ice and the members were cos- 
tumed in the skin clothing the prospector. 

During the company's absence General Manager H. O. 
Davis and O. L. Sellers, manager of productions, erected on 
one of the big stages at Universal City a typical dancehall, 
with its small stage, bar, gambling tables and the space set 
aside for the dancers, so that upon the return of Reynolds 
with his featured players — Myrtle Gonzales, Gretchen 
Lederer, George Hernandez and Jean Hersholt — the set 
was ready for the director's use. 

In the filming of these scenes Reynolds insisted that every 
detail be true to life in the frozen north and he had the 
assistance of a well-known character of the north, known as 
"Alaska Jack." The actors and actresses used were selected 




Alaskan Dance Hall Set at Universal City. 

as types particularly fitted to the atmosphere of the Yukon 
dancehall. Even the stoves were made out of iron gasoline 
tanks, such as were utilised in the early days near the Arctic 
Circle. 

The set was so large that in order to get it entirely into 
the lens of the camera it was necessary for Cameraman Clyde 
Cook to place his instrument on one of the adjoining stages. 
Here were shown the prospectors gambling, leaning against 
the bar and dancing with the girls. The dances were the 
two-step and the waltz of that period, none of the modern 
dances being permitted by the director. 



New Ince Leading Man. 
A new leading man, a new character man and a new 
character woman were engaged this week by Thomas H. 
Ince to appear in support of Enid Bennett in her new Tri- 
angle-Kay Bee play. They are Roy Fernandez, Andrew 
Arbuckle and Cora Drew, and each has appeared to advan- 
tage in a number of screen productions. Fernandez is ap- 
pearing opposite Miss Bennett, while Arbuckle and Mrs. 
Drew are portraying character roles. 



Victor L. Schertzinger to Direct in Films. 

Victor L. Schertzinger, the Ince composer, has been ap- 
pointed director at Culver City. Not as musical director, 

but real sure enough 
film director. Mr. 
Schertzinger has been 
intrusted with the re- 
sponsibility of directing 
an elaborate Triangle- 
Kay Bee play, in which 
Charles Ray will ap- 
pear as the star. 

Schertzinger joined 
the Inceville forces in 
June, 1915, to write the 
musical accompani- 
ments for Triangle-Kay 
Bee plays. Last spring 
he visited the East 
with Ince for the pur- 
pose of directing the 
orchestra at the im-: 
portant showings of 
"Civilization." 

Upon his return to 
the studies in the fall, 
he abandoned the work 
of composing for the 
equally absorbing task 
of studying direction. 
He acted as aide to 
several of the Ince di- 
rectors, analyzing the methods of each, and frequently offer- 
ing valuable suggestions. This week Ince placed him in ab- 
solute charge of the Ray vehicle. 

The Ray subject is a serio-comic tale of the baseball 
diamond, in which the popular Ince star plays the role of 
a country youth. It was written by C. Gardner Sullivan. 




Victor Schertzinger Readings His 
Script to Charles Ray. 



Los Angeles Film Brevities. 
A number of notables arrived on the Coast this week. 
Adolph Zukor, president of the Famous Players-Lasky Com- 
pany, is here. Messrs. Kessel and Baumann, executives of 
the New York Motion Picture Corporation, and H. E. Ait- 
ken, president of the Triangle Film Corporation, have ar- 
rived in the city. John R. Freuler, president of the Mutual 
Corporation, and S. S. Hutchinson, of the American Com- 
pany, are also in Los Angeles. Carl Laemmle is on the 
Coast, William Fox is expected to arrive next week, and 
so is Colonel William N. Selig. 

Director Rollin S. Sturgeon, Gail Kane and a company 
of American players were in Los Angeles this week to film 
some scenes for the current American production, "Whose 
Wife?" William Russell and his director, Ed. Sloman, were 
also in Los Angeles filming exterior scenes for the forth- 
coming American-Mutual feature production, "High Play." 
One of the scenes staged by Director Sloman shows several 
hundred angry depositors storming the doors of a bank 
which has just been closed by a state official. Two hundred 
and fifty extras were employed and ten oolicemen from the 
Los Angeles police force assisted in handling the crowd. 
* * * 

The Signal Film Corporation has completed, this week, 
the second episode of the latest Helen Holmes serial, "The 
Railroad Raiders." The story is entitled "A Double Steal." 
Almost the entire chapter consisted of "night stuff" and the 
company worked four nights without intermission. In one 
night's work with fifty people Director McGowan shot fifty- 
four scenes in and around a railroad train, by the use of arti- 
ficial lights. This is the biggest night's woik on railroad 
scenes that has ever been done at the Signal plant. The 
players were all tired out, as many of them had to work in 



March 3, 1917 



THE MOVING PICTURE WORLD 



1365 



the day time, so Director McGowan gave his company two 
days' vacation to make up for the lost sleep. President John 
R. Freuler visited the Signal plant this week, and had a long 
conference with Director General J. P. McGowan and Helen 
Holmes. 

Calling at the Selig studios we found everybody out on 
location, but were informed by Geraldine Crossman, the 
young lady who takes care of the publicity for the Selig 
Polyscope Company on the Coast, that Colonel Selig was 
shortly expected, and would probably be in the city next 
week. George Fawcett arrived last week from Chicago, and 
will appear in Selig productions at the Los Angeles studios. 
Mr. Fawcett will be remembered as the lovable old judge, 
Silas Whipple, in Selig's production of "The Crisis." Bessie 
Eyton has been working day and night. Upon Director Al 
Green's return from Chicago recently he at once requested 
her services for the leading role in the production that he 
now has under way. At the time Miss Eyton had not com- 
pleted her work in Director Campbell's feature and, in order 
not to hold up either production, she has been switched 
from one director to another. 

* * * 

At the L-Ko studios they are working overtime these 
days. Julius Stern, the president, has arrived from New 
York and made things hum around the lot. We stopped in 
the other day and had a chat with our old friends, Abe 
and Julius. They were working on a comedy picture with 
the assistance of a frisky mule that promised to make things 
interesting for the cameraman. That mule had an awful 
wallop and kicked a dummy clean through a brick wall. 
One of the bricks almost hit Julius Singer, who was trying 
to hide himself behind the writer. Both of us then speedily 
departed to the comparative safety of the cutting room, 
where we found Director Jack Blystone and L-Ko's funny 
woman, clever Alice Howell. We also had the pleasure of 
meeting Lucile Hudson, who was playing a cute little Eva 
in a burlesque of "Uncle Tom's Cabin" with a villainous 
looking cast of Simon Legree and b'oodhounds. 

Harold Bell Wright, author of "The Eyes of the World," 
has not yet seen the production of his book at Clune's audi- 
torium. At last accounts he was still in a hospital in Tuc- 
son, Ariz., recovering from a stubborn illness. Mr. Wright's 
condition is not alarming, and it is stated that he is remain- 
ing under his physician's advice in the hosptal in order to 
obtain a complete rest from business and literary matters, 
which might tempt him into activity if he left before the 
restoration of his strength. "The Eyes of the World" will 
finish this week at the Clune's auditorium, and the stage will 
be cleared for the grand opera season. The production has 
had a most successful run at the big playhouse. 

We have received an invitation to attend a good fellow- 
ship dinner tendered the Motion Picture Directors' Associa- 
tion by the Static Club of America, at the Angelus Hotel, on 
Thursday evening, February 15. Invitations are sent out 
bv Al Cawood, the genial secretary of the Static Club. 
Thanks very kindly, Friend Cawood. 

Establishment of a moving picture studio zone in Holly- 
wood may be recommended by the City Council. 

The residents of East Hollywood and of the Sunset Boule- 
vard and Western avenue districts have petitioned the coun- 
cil to forbid the moving picture people from operating in the 
residential districts to the deterioration of property values, 
and the peace and attractiveness of the district. 

The council conferred with these citizens, and also with 
the representatives of the film companies with the view to 
recommending a location for the proposed picture district. 

# * # 

The Bell & Howell Company, manufacturers of cameras 
and cinematic apparatus, have established a branch office 
in Los Angeles, located at 6522 Hollywood boulevard. Wil- 
liam Dunphy, formerly of the Chicago office, has been ap- 
pointed local representative. Donald J. Bell, president of 
the company, has been out on the Coast for several weeks. 

* * * 

Kalem's new interior studio building at Glendale is rapidly 
nearing completion. The walls are going up this week. The 
outdoor space is being almost doubled and the construc- 
tion of sixteen new dressing rooms is under way. It is ex- 
pected that the railroad and comedy companies now operat- 
ing at Hollywood will be transferred next week. Al Santell, 
the new director of the Ham Comedy Company, is taking 
advantage of Kalem's increased acreage* at Glendale and 



new general management to produce a ludicrous arena scene, 
and also to work his principals in the Mexican and Western 
streets at the Glendale studios. 

Scott Sydney, formerly of Morosco and Triangle, has 
started production on the new Kalem railroad series, "The 
Daughter of Daring," in which Helen Gibson is the featured 
player. Director James Home has started production on 
the fifth episode of the "American Girl" series, entitled "The 
Golden Eagle Trail." Marin Sais, the star, makes a daring 
escape from a band of outlaws by crossing a canyon on 
her lariat. 

Howard Mitchell, directing the "Stingaree" series, featur- 
ing True Boardman, produced some novel night scenes in 
the latest episode. Wiring was extended from Kalem's Glen- 
dale studio to a picturesque spot in the hills, where the 
bushranger's camp was located. 

Phil Lang and R. S. Figarola, of the Kalem Glendale com- 
pany, were the victims of an automobile smashup on Satur- 
day. They were riding to the studio in a jitney which col- 
lided with a roadster on Verdugo road, the jitney being 
almost entirely wrecked. Figarola suffered a broken rib and 
Lang escaped with bruised legs. 

* * * 

Al E. Christie finished this week a one-reel comedy, "Sus- 
pended Sentence," in which Betty Compson shows her 
ability as an equestrienne as well as some natty riding togs. 
In the cast are Neal Burns, Ethel Lynne, Gladys Tennyson 
and Harry Rattenberry. 

Robert Thornby, director, will shortly arrive at the Lasky 
studio. His first picture will probably be one in which Sessue 
Hayakawa will star. 

* # # 

In order to facilitate the building of the big sets at the 
Lasky studio, a portable carpenter shop has been constructed 
which can be wheeled around the lot. This shop contains 
electric buzz saws and other wood-working machinery. This 
will save much time in the moving of raw lumber to the 
carpenter shops about the grounds. 

* * * 

Enid Bennett, the new Ince star, commenced work this 
v/eek on her third Triangle-Kay Bee picture. The subject 
is a comedy-drama by C. Gardner Sullivan, and will offer 
Miss Bennett in a role that is totally unlike her two previous 
characterizations, that of an heiress to millions. Under the 
direction of Reginald Barker, the early scenes of the story 
are now being made in a setting which represents the interior 
of a ballroom, and Miss Bennett is going about, wearing one 
of several beautiful gowns with which she is "dressing" the 
part. Those appearing in support of Miss Bennett are Roy 
Fernandez, Jack Gilbert, Gertrude Claire, Andrew Arbuckle, 
Cora Drew, Walt Whitman and Aggie Herring. 

* * * 

Three new players were added to the Ince-Triangle forces 
this week to appear in support of William Desmond in his 
current Triangle-Kay Bee play, adapted by Lambert Hillyer 
from W. Carey Wonderly's popular story, "One Week." 
They are Anna Luther, Maude George and Marie Mills, a 
character woman. All three are now at work in support of 
Desmond, under the direction of Walter Edwards. 

* * * 

William S. Hart concluded this week the production of the 
Triangle-Kay Bee mining story by Lambert Hillyer, in which 
Thomas H. Ince will present him as star, and is already at 
work on the filming of his next vehicle. This is another 
throbbing tale of the West by the same author in which 
Hart, instead of playing his customary "bad-man" role, has 
the part of a rancher who figures in an unusual "eternal tri- 
angle." Margery Wilson again is cast opposite Hart in the 
principal feminine role. 

* * * 

At the Fox studios new productions were started this 
week by Richard Stanton and Otis Turner. Director Stanton 
is making a new photoplay in which Gladys Brockwell takes 
the lead, and Director Turner is to produce a picture featur- 
ing George Walsh. 

Doris Pawn, who gained fame and popularity by playing 
opposite George Walsh in "Blue Blood and Red," has re- 
turned to the William Fox fold and will once more be Mr. 
Walsh's leading lady. It has been almost a year since Miss 
Pawn was a member of the Fox organization. 

Others in the cast of the new Walsh picture will be 
Charles Clary, Willard Louis, Herschel Mayall and Rosita 
Marstini. 

Frank Lloyd has completed "A Tale of Two Cities," a big 



13o6 



THE MOVING PICTURE WORLD 



March 3, 1917 



production in which William Farnum is being starred. Dustin 
Farnum's first photoplay, "North of S3," also was completed 
this week. 

Foxfilm comedies have recently been completed by Tom 
Mix, Hank Mann, Charles Parrott, Walter Reed and Harry 
Edwards. 

* * * 

Thirty-three crippled children, ranging in age from four to 
eight years, were given their first glimpse of a motion picture 
studio this week when they were employed to appear in some 
scenes at Culver City for a current Triangle-Kay Bee play 
by C. Gardner Sullivan, in which Enid Bennett is being 
starred. The unfortunate youngsters came from all parts 
of Los Angeles and surrounding territory, and the little dele- 
gation presented a pathetic sight as the cameras were being 
trained on them. Following their appearance in the scenes, 
the children were made guests at an impromptu party at 
which ice cream and cake were served and at which Miss 
Bennett acted as hostess. 

* * * 

Crane Wilbur is back from his vacation and is to com- 
mence work immediately at the David Horsley studios in 
his latest feature, "The Eye of Envy," written by himself. 
The production will be made under direction of Mr. Wilbur 
and Harrish Ingraham. 

* * * 

"The Flying Target" is the title of a Cub comedy com- 
pleted this week at the Horsley studios. The next picture 
a jungle comedy with lions and elephants galore. George 
Ovey of course is the leading man. 

* * * 

"The Screamers" had another blowout this week at the 
Town and Country Club on Mount Washington. Many of 
the boys were there and everybody had a good time. Clarke 
Irvine and Don Meany furnished the cabaret. 

Jack Blystone, the L-Ko director, is a daddy. The stork 
brought a pretty baby girl this week to the Blystone home. 
The mother and baby are doing nicely and the happy father 
is wearing a smile that won't come off these days. Here is 
how, Jack! 

* * * 

Francis Ford, the Universal director, has remarried his 
wife, from whom he was separated for several years. Little 
Bobbie Ford told his mamma he wanted daddy back and the 
child brought the parents together again. Mr. and Mrs. 
Ford are now enjoying a second honeymoon in their pretty 
bungalow in Hollywood. 

* * * 

Maude George 'jias left Universal and joined the Fox Com- 
pany. Bertram Grassby has also joined the same company. 

Monroe Salisbury, who made a fame for himself in "Ra- 
mona" and "The Eyes of the World," is now with the Bal- 
boa and is slated to play the lead in a feature picture opposite 
Viola Vale. 

Moving pictures are to be exhibited for the amusement 
of the passengers aboard the steamers of the Pacific Steam- 
ship Co. Regular shows will be given between 7 and 8 p. m., 
during the voyage between San Pedro and San Francisco. 
Pathescope non-inflammable films, which meet with the 
requirements of the fire underwriters, are to be used. 

A suite of seven rooms in the new block of dressing rooms 
going up at the Fox studios will be set aside exclusively for 
the use of Gladys Brockwell. The suite will be composed 
of library, boudoir, wardrobe apartment, parlor, luncheon 
room, kitchen and bath. 

* * * 

Fifteen hundred extras were engaged for one day's work 
last week at the William Fox Hollywood studios. Eleven 
hundred of them were used by Frank Lloyd for a mob scene; 
three hundred by R. A. Walsh and the remaining one hun- 
dred were divided between a cabaret scene and a court room. 

* * * 

Consolidated Film Corporation is a new comer on film 
row. The concern has recently opened commodious offices 
at 818 South Olive street. The officers of the concern are: 
Marion H. Kohn, president; S. Aronson, vice-president, and 
George B. Epstein, secretary and treasurer. The company 
handles feature films and buys on the open market, special- 
izing on educational ajnd children's pictures. It has bought 
the entire output of the Education Films Corporation of 
New York and is at the present time booking the pictures in 
several of the principal theaters in the city, including Tally's 
Broadway. The company is incorporated for $50,000. 



An arrangement has been effected whereby the manage- 
ment of the Woodley Theater on Broadway passes into the 
hands of Mack Sennett. 

Harry Clements, at one time manager of the Princess 
theater on First street, will be the business manager, acting 
under instructions from Mr. Sennett. 

Mr. Woodley will retain his interest in the house, but will 
not be active in the management. The new arrangement 
was mutually agreed upon by the outgoing and ingoing man- 
agers, Mr. Woodley simply relinquishing hold on the execu- 
tive reins. 



Jacksonville Screen Club Ball 

Big Gathering at Duval County Armory With Many Players 

Present. 

THE great drill hall at the Duval County Armory was on 
Tuesday night, February 13, a scene of uncontrolled 
merriment when more than two thousand people gath- 
ered as the guests of the Screen Club of Jacksonville at their 
first annual ball. The capacity of the big auditorium was 
taxed to its utmost. 

As the guests entered the ball room they were confronted 
with thousands of vari-colored lights and Japanese lanterns 
forming a spider's web overhead and at intervals the bright 
rays of a great arc lamp blended in perfect harmony with the 
general effect. On either side of the dance floor boxes of 
both local folk and motion picture celebrities were arranged, 
the color scheme representing a Japanese garden, and at the 
far end of the hall the orchestra was stationed on the stage. 

The entire decorations were arranged by T. Dustin Dow. 
studio manager for Kalem; Victor Moore, star of Klever 
Komedies, and Dan Lynch, of Cohen's Big Store. 

At 11 o'clock a blare of trumpets announced the grand 
march, and Coburn's Minstrel Band marched down the hall 
dressed in full regalia. Tense silence on the part of the 
enormous gathering greeted this surprise, and then a cheer 
went up that filled the crannies of the big building and echoed 
and re-echoed, mingling with the music of the band, and 
Coburn's Minstrels will go down in history as having the dis- 
tinction of leading the largest social event ever staged in this 
city. 

Immediately following the band, Victor Moore, Mayor 
Bowden and "Babe" Hardy led the marchers around the hall, 
and before the motion picture camera, where they were all 
"shot" for the screen. Dancing then commenced in earnest, 
and so great was the enthusiasm that merry-makers were 
loath to go home at an early hour. 

And "He" Laughed. 

Among the features of the affair were the awarding of the 
prizes donated by a number of merchants for the "Fortune 
Dance," and the announcement that "He" had been made to 
te.ugh. Shortly before 1 o'clock J. A. Kelly, of "Universal," 
announced that he had made "He" laugh for $1,000, and 'im- 
mediately a large crowd surrounded the mysterious personage 
to see his smile. 

Among the celebrities present were: Viola Dana, John H. 
Collins, Mabel Taliaferro, John W. Noble. B. A. Rolfe, 
"Tweedledee" and "Tweedledum," Florence McLaughlin, 
"Babe" Hardy, Billy Ruge, Kate Price. Ethel Burton, Ollie 
Kirby, George Larkin, Bert Tracy, Bill McKay, Victor Moore, 
R. R. Riskin, M. Perrigini. Caryl Flemming. Emma Littlefield, 
Grace Darmond. Carl Gregory, Niles Welch, Mr. and Mrs 
Morgan Tones, Louise Westner. Eugene French. George de 
Carleton,"C. A. ('Doc') Willat, Prof. T. J. Wall. Mayor Bow- 
den, J. A. Coburn, Mr. and Mrs. W. R. Carter. Mr. and Mrs. 
Clement D. Cates, George H. Mason. Elliott W. Butts, Al 
Ruckv, Fred Scheribaum. T. Dustin Dow, Richard Garrick, 
Lucile Taft. Roland Hill. L. D. Joel, F. C. Groover. B. R. 
Kessler. E. J. Sparks, Mr. and Mrs. S. A. Lynch, J. R. Barton, 
Tom Murray, Louise Carver. Myles McCarthy. J. E. Kava- 
naugh, Mr. and Mrs. R. R. Mover. J. O. Walsh. Bill Louis, 
Beatrice Joy, A. W. Fritot, David Thompson. Col. J. S. Bur- 
roughs. Mr. and Mrs. J. H. Klutho. Mrs. T. Burrige and 
others. 



CARL LAEMMLE DENIES LOIS WEBER RUMORS. 
Rumors that Lois Weber (Mrs. Phillips Smalley) had left 
the Universal forces were denied in a telegram received in 
New York from Carl Laemmle, president of the Universal 
Film Manufacturing Company, who is at present in California. 
Several Los Angeles newspapers had printed stories to the 
effect that the famous director-authoress had severed con- 
nections with Universal, and was about to launch a new com- 
pany with Mr. Laemmle. These stories were denied in tots 
by Universal's president. 






March 3, 1917 



THE MOVING PICTURE WORLD 



1367 




THE Entertainment Tax Bill, passed through Parlia- 
ment during the early part of this month, is to take 
effect on New Year's Day, January 1st. The fact that 
sixpenny tickets are to be immune from the tax has caused 
much satisfaction in the ranks of picture exhibitors, especially 
those with suburban and country shows, whose chief admis- 
sion price is sixpence. This concession on the part of the 
Government was secured after much hard work by the sec- 
retary of the Federated Showmen's Association, W. Howe, 
and others. The theatrical business was naturally much 
against the movement, and fought strenuously to prevent it. 
Even the tax as it now stands is expected to do much dam- 
age to the receipts of the larger theaters, which charge 
prices up to two shillings. Many of the smaller metropolitan 
shows intend to reduce all admissions to sixpence, which will 
admit to all parts of the house. These houses will, of course, 
be free from taxation. 

* * * 

The fact that an official censorship of films was preferable 
to that in force was very clearly demonstrated during the 
last week' of the police censorship. The latter committee 
banned three films on the strength of their synopses, saying 
they were unfit for the public eye. The owners of the pic- 
tures concerned appealed to the Chief Secretary, who imme- 
diately passed two of the subjects, "A Tortured Heart" and 
"Caprice of the Mountains," which are now being screened 
as usual. The remaining subject, "The End of the Trail." 
is still under discussion. 

The whole industry, however, is much dissatisfied with the 
new censorship, as they have not received notice which kind 
of pictures are desirable and which are not. It is understood 
that a deputation will be formed to visit the Chief Secretary 
in regard to this matter. 

* * * 

The Government this week gave notice that the daylight 
saving scheme was to be adapted to this country, and would 
take effect at 2 o'clock on the morning of January 1, 1917. 
On that date all clocks will be put forward one hour, thus 
making the daylight last till about 8:30 or 9 each night. 
Naturally this will seriously inconvenience hundreds of open- 
air theaters in the country districts, while it will also have 
a very big effect on the attendances of houses in the various 
metropolitan areas, the usual patrons of which are likely to 
give their time to open-air sports. The open-air shows of 
Broken Hill, N. S. W., have already announced that from 
January 1 they will not open till 8.30 p. m., half an hour later 
than their usual starting time. 

* * * 

It will therefore be seen that the year 1917 does not look 
very rosy for Australian exhibitors. Of course, the daylight 
saving scheme will only continue during the summer months, 
till the end of March. While if the war ends — though that 
is hardly likely for some time yet — a reduction will probably 
be made on the severe tax. 

* * * 

Other pictures to be censored in New South Wales were 
"Twilight Sleep" and "The Unborn." The former was shown 
at special sessions at the Lyceum, Sydney, to women only. 
The film had been running for three days when the Chief 
Secretary issued an order prohibiting its further screening. 
"The Unborn" is at present playing to big business in 
Brisbane, Queensland. 

* * * 

The Fox spectacle, "The Daughter of the Gods," opened 
to capacity business at the Hippodrome, Sydney, on Boxing 

night, December 26. 

* * * 

Christmas Day is regarded practically as a Sunday here, 
and only sacred and similar pictures are allowed to be 
screened, and then under special permission. 

Programs this year included: "Judith of Bethulia," "From 
the Manger to the Cross," "Quo Vadis," the Dorsey travel 
pictures and "Hypocrites." 

A Sydney paper states that a sister of Enid Bennett, the 
Triangle star, is leaving Australia shortly to join the moving 
picture colony in Los Angeles. 

The news that Miss Bennett had joined Ince caused quite 
a sensation here, and her first picture is being looked forward 
to with great interest. She has already appeared in one 



screen production, a home-made version of the famous com- 
edy "Get-Rich-Quick Wallin^ford," opposite Fred Niblo. 
Miss Bennett hails from western Australia. 

* * * 

The average moving picture hardly seems to come within 
the proyince of a contagious diseases bill, and yet the only 
way which the state of Victoria discovered of censoring pic- 
tures is to deal with them under the Venereal Diseases bill. 
Picture theater proprietors are not likely to welcome the 
idea, but nevertheless as soon as the power has been ob- 
tained it is the general expectation that some strenuous cen- 
soring will take place. 

As a Sydneyite recently returned from a visit to Mel- 
bourne remarked: "Melbourne is a city of wowsers where 
the public is concerned." 

The first of the new pictures secured for the Co-operative 
Film Exchange by Alec B. Hellmrich while in America have 
been screened in Sydney during the past fortnight. The 
initial Frohman feature under the new contract, "Jaffrey," 
was the attraction at Hoyt's, while "The Power of Evil," the 
first Moss production, was on the same bill. Ince Mutual 
Masterpictures have also been secured, as none of these have 
been seen here yet. The first screenings of this latter brand 
include "The Forbidden Adventure," "On the Night Stage," 
"The Mating" and "The Reward." The special Ince feature, 
"The Italian," is also scheduled for early release. 

* * * 

The Progressive Film Exchange has started business in the 
various State capitals, with the head office in Sydney. This 
film will handle all Mutual films, with the exception of 
Chaplin subjects. , 

Harry Julius, who has drawn animated cartoons for the 
Australian Gazette during the past year, leaves for America 
next month, to take up similar work there. Mr. Julius' work 
has been much before the public lately, as he was engaged 
by the Government during the conscription referendum cam- 
paign to draw a series of moving picture cartoons which were 
screened by order of the Government in all the picture thea- 
ters throughout the country. 

* * * 

Frank Hurley, official photographer with the Shackleton 
expedition to the Antarctic, which recently returned, states 
that he managed to secure some very fine films while in the 
snow. It is expected that these will be released very shortly. 

* * * 

Two new and very elaborate picture theaters have been 
opened in Wellington, New Zealand. It seems that the war 
has not seriously affected the exhibiting end of the business 
in the Dominion. THOS. S. IMRIE. 

Sydney, Australia, December 27, 1916. 



FANNY REEVES McDOWELL DEAD. 

Fanny Reeves McDowell, who was known professionally 
as Fanny Reeves, and who was a popular star twenty-five 
years ago, died at the German Sanitarium, Los Angeles, on 
January 29 after an illness of only three weeks. 

Mrs. McDowell was the widow of Eugene A. Mc- 
Dowell, well-known actor and theatrical manager, and a 
niece of Sims Reeves, the noted English tenor. Her father 
was William Reeves, also a well-known actor, and her 
mother was Jane Webster, another stage favorite. Claire 
McDowell, daughter of the woman who passed to the great 
beyond, is one of the leading actresses at the Universal 
Film Company. 

Miss McDowell was working at Universal City when news 
reached her that her mother was sinking. The old actress 
expired only a few minutes before Miss McDowell arrived 
at the hospital. 



THANHOUSER SIGNS RICHARD 

Edwin Thanhouser has engaged Richard 
leads in a Florence La Badie production, 
to the Thanhouser studio a fine experience, 
ber of different motion picture companies. 
Fox, supporting June Caprice, and played 
Mabel Taliaferro, Nat Goodwin and oth 
career has been with Equitable, Fox, Metro 
Neill had a legitimate stage career of six 
management of Charles Frohman and was 
ern, Virginia Harned in "The Other Girl,' 
Mannering. W. H. Thompson and others, 
ance with Thanhouser will be in a new play 
gan. 



R. NEILL. 

R. Neill to play 

Mr. Neill brings 
gained in a num- 
He was last with 

with Gail Kane, 
ers. His screen 
and World. Mr. 

years under the 
with E. H. Soth- 
and with Mary 
His first appear- 
by Lloyd Loner- 



1368 



THE MOVING PICTURE WORLD 



March 3, 1917 




EXCLUSIVELY BY OUR OWN STAFF 



Three Pathe Pictures 

"Her Beloved Enemy," Five-Reel Drama Featuring Doris 

Grey and Wayne Arey; "Red Dawn," an Episode of 

"Patria," and "The Foreign Alliance," a Chapter of 

"Pearl of the Army." 

Reviewed by Ben H. Grimm. 

MOSTLY because of a strong appeal to the curiosity through 
a well-sustained element of mystery, "Her Beloved 
Enemy," a five-reel drama featuring Doris Grey and 
Wayne Arey, is a picture that can hardly fail to attract and 
hold the interest of the average photoplay audience. It was 
produced by Thanhouser for release by Pathe. Lloyd Loner- 
gan, the author, has achieved a clever bit of continuity writ- 




Scene from "Her Beloved Enemy" (Pathe). 

ing in the building of this story, having consistently built up 
the suspense-factor in a manner that leaves no other course 
to the viewer than to keep attention centered on the screen. 
The author has, however, rather overworked coincidence, but 
not to the extent that the logicality of the story suffers 
thereby. He keeps his characters doing something all the 
time — doing something that the viewer later learns has a direct 
tearing on the surprising denouement. 

While straight screen narration forms a more bulky ingre- 
dient in the production than does drama, deep dramatic chords 
are struck several times during the running of the five reels. 
And both Miss Grey and Mr. Arey respond with the histrionic 
ability necessary to forcefully register on the spectator's in- 
telligence the dramatic moments. J. H. Gilmour is capably 
east in the role of the girl's father, as is also Gladys Leslie 
in the role of the girl's friend. The production has received 
adequate direction at the hands of Ernest Warde. 

Briefly, the screened story tells of a girl who unknowingly 
falls in love with a man she has been given to believe wrecKea 
her father's life, and whose ruin she has promised to accom- 
plish. When she learns that he is THE man, she plans to be- 
tray him. But it develops that the man is a secret service in- 
vestigator, and not the crook she believed him to be. We are 
left somewhat in the dark as to how the man wrecked her 
father's life, although we are given to know that the father 
■was once in prion. 

"Red Dawn." 
There are several good thrills in this, the seventh episode 
of the International serial "Patria." The thrills are furnished 
during Patria's (Mrs. Vernon Castle's) race in an automobile 
•with a wild freight car laden with dynamite. To prevent the 
car from running into the Channing plant on a sidetrack, 
Patria stops her automobile in the path of the speeding car. 
A terrific explosion follows the collision. Other thrills come 
when the Channing plant is set on fire by strfkers. These 
scenes were photographed at night, and register well. All- 
this is the work of the Japanese plotters. Patria is saved 
from the proposed marriage to De Lima. A thrilling number. 



"The Foreign Alliance." 
The emissaries of the Foreign Alliance meet their fate In 
this, the twelfth two-reel chapter of Pathe's "Pearl of the 
Army" serial. They are drowned when a revenue cutter sinks 
the submarine in which they are travelling. This scene "gets 
over" with an especial thrill. Pearl Dare (Pearl White) brings 
about the Foreign Alliance's downfall after she boaras the 
schooner of the Silent Menace. Pearl again accuses Orderly 
Adams of being the Menace, but they both peek through a 
keyhole into a stateroom and see that mysterious individual 
seated at a table. The chapter closes with the vessel seaward 
board. 



Two Kalems 

"The Black Rider of Tasajara," First Episode of "The Amer- 
ican Girl" Series, and "The Screened Vault," a 
Number of the "Grant" Series. 

Reviewed by Ben H. Grimm. 

THE success of Kalem's new series, 'The American Girl," Is 
assured if all of the forthcoming two-reel episodes are 
up to the standard set by "The Black Rider of Tasajara," 
the first release. The picture is a Western of actionful and 
interesting melodrama. Three players who appeared in "The 
Girl From Frisco' series — Marin Sais, Frank Jonasson and Ron- 
ald Bradbury — carry leading parts in the new series. Edward 
Hearn is a newcomer. The new series resembles in a very 
great degree the "Frisco" series, and is also being directed 
by James W. Home. 

In the first episode Madge King (Miss Sais) proves her 
courage and ability when confronted with a masked rider 
who creates much fear among stage-coach passengers and 
others. By clever detective work the girl fastens guilt upon 
the keeper of a hotel at which she, her father, her aunt, and 
the youth who is the father's lieutenant are guests. In the 
working out of the plot Frederick R. Bechdolt has given the 
scenario many touches that make for thrills. Mystery is up- 




Scene from "The Black Rider of Tasajara" (Kalem). 

permost all the time. There is much true-to-type Western 
stuff found in the two reels, and all in all the release is an 
exciting Western number. 

"The Screened Vault." 

George Larkin, as the reporter, continues to furnish thrills 
in the latest one-reel episode of the "Grant, Police Reporter" 
series. In this reel his stunts consist of several perilous leaps 
and climbs. When the reporter leaps to the ground from a 
scaffold on the fourth floor of a building there can hardly 
fail to be an intake of breath on the part of the spectator. 
It is indeed a thrilling stunt. Action and an interesting story 



March 3, 1917 



THE MOVING PICTURE WORLD 



1369 



also mark this reel. There is never a slow moment. The 
story is of a man who undertakes a daylight robbery of a 
bank, and who is finally foiled by the astute reporter. Ollie 
Kirkby, Director Robert Ellis, Harry Gordon and Cyril Court- 
ney are in the cast with Mr. Larkin. 



is the McAllister of Frank Campeau. Bessie Eyton as Texas 
Ryan will please her large following of admirers. She takes 
full advantage of the demands of the part to display her abil- 
ity as an accomplished equestrienne. 

The release was made February 12, through the K-E-S-E 
Service. 



"The Heart of Texas Ryan" 

A Romance of the Lone Star State by Selig, in Which 
Thrilling Deeds and a Pleasing Love Story Commingle 
— Tom Mix, George Fawcett, Bessie Eyton and 
Frank Campeau in the Cast. 
Reviewed by James S. McQuade. 
(( »TpHE HEART OF TEXAS RYAN" is a story of the great 
Southwest, in the Texas borderland, in which Colonel 
Ryan (George Fawcett) owns a ranch of thousands of 
acres, over which many more thousands of cattle roam. Texas 
Ryan (Bessie Eyton), the only child of the grim, old Colonel, 
arrives at the old ranch home early in the story, after com- 
pleting her education in an Eastern College. 

Jack Parker (Tom Mix), a devil-may-care cowpuncher, a 
stranger from nowhere, is the ablest hand on Colonel Ryan's 
cowboy force, and always gets into a scrape when he visits 
the nearest town — too much whiskey and a fondness for using 
his shooting iron being the prevailing causes. That was be- 
fore Texas Ryan came home for good; but when JacK discov- 
ered that she was the original "dream girl," whose photograph 
he had worshipped for months without knowing that such a 
beautiful creature as Texas Ryan lived, he became a changed 
man, and the thrilling adventures in which he figures later 
are confined to the protection of his employer's interests and 
to the safety of his daughter, Texas. 

Tom Mix is the most picturesque cowboy impersonator in 
America. His magnificent, reckless riding; the realism of his 
brawling encounters; his neck-risking feats in a roundup, in 
addition to all the other qualities that combine to maKe a 
true knight of the plains, always delight or thrill the spec- 
tator. 

Was there ever a more realistic encounter of its kind than 
the saloon fight which is forced on Jack Parker by the former 
road agent, "Dice" McAllister (Frank Campeau), who at the 
time of the fight is marshal of the Texas village of Red Eye? 
The finish is made still more impressive by being conducted 
behind closed doors — in the poker room, into which the bad 
man has been shoved by the crowd in the barroom. Although 
both men were supposed to have entered without firearms, a 
shot is heard, and one of the listening crowd at the door has 
his face creased by a bullet. A few minutes later, when colo- 
nel Ryan unlocks the door from the outside, the crowd stands 
aghast at the sight. McAllister is an inanimate heap on the 
floor, while over him stands Jack (greatly disfigured but still 
in the ring), holding aloft the spurred boot of the defeated 
man, whom he had pounded into insensibility after he had 
shot to kill Jack with a concealed weapon. 

Jack Parker's celebration of Independence Day, in the vil- 




Scene from "The Heart of Texas Ryan" (Selig). 

lage of Red Eye, impresses me as being exceedingly humorous. 
He is positively laden down with fireworks of all kinds, from 
giant firecrackers to skyrockets. The village constable has 
warned Jack to keep off the main street; so, to conform with 
the law, he climbs up forty feet to the small platform over 
the open water tank, which supplies the village with water, 
and there begins his bombardment. Owing to his libations he 
is careless and sets off the whole fireworks. To save himself, 
he drops into the tank, many feet below; but even there he is 
almost blown out of the water by the explosion of giant 
crackers, which have fallen from the platform just in time 
to go off as they strike the surface. 

Jack's brave stand across the borderline, in Mexico, against 
a band of cowrustlers, among whom are two of his old enemies, 
will bring another thrill. 

George Fawcett's Colonel Ryan is a fine characterization, as 



"A Girl's Folly" 

Five-Reel Paragon Photoplay, a Story of Farm and Moving 

Picture Studio, Starring Doris Kenyon and Robert 

Warwick — Released by World Film Corporation. 

Reviewed by Edward Weltzel. 

THE inside workings of a moving picture studio are thrown 
open to public gaze in "A Girl's Folly," a five-reel Para- 
gon screen drama starring Doris Kenyon and Robert 
Warwick. This is the novel feature of the picture, and its 
chief merit. The plot is rather slight, but the director, 
Maurice Tourneur, who is also part author of the scenario, has 




Scene from "A Girl's Folly" (World). 

gone to considerable trouble and expense in adding humorous 
incidents of studio life and also of amusing happenings on a 
farm. 

Mary Baker, a pretty country girl, longs to get away from 
her humdrum existence. A moving picture company takes pic- 
tures near her home, and a chance meeting with the leading 
man gives her the desired opportunity. She goes back to the 
city with him. Everyone is taken with her beauty, but she 
fails to register in her trial picture and, rather than return 
home, consents to let the leading man take care of her. Be- 
fore matters have gone too far, Mary's mother arrives and 
the girl goes back home and marries her country sweetheart. 

This plot, which does not reflect any too much credit upon 
fhe moving picture actor, is assisted materially by its comedy 
situations and by the care given the production. The cast is 
of unusual strength. Doris Kenyon ^s charming in the role 
of the country girl, and Robert Warwick plays the moving 
picture man as if entirely familiar with the role. June El- 
vidge and Jane Adair are two other names that insure high- 
grade impersonations, and Johnny Hines and Chester Barnett 
have the remaining important roles. 



"Arsene Lupin" 

Earle Williams in Title Role of Five-Reel Vitagraph Screen- 
drama Taken from Celebrated French Detective Novel. 

Reviewed by Edward Weitzel. 

THE celebrated French detective novel, "Arsene Lupin," 
which Paul Potter fashioned into a play for the Ameri- 
can stage, has been produced in five-reel form by the 
Vitagraph Company, with Earle Williams as the fascinating 
but utterly impossible crook. As a piece of fiction "Arsene 
Lupin" is vastly entertaining; but, fortunate for humanity, it 
bears no relation to life. In the old days the heroes of ro- 
mance were generally honest fellows who fought on the side 
of justice and virtue in distress; at the present time, the crook 
has the call — provided he have sufficient polish to pass In 
society and miraculous skill in "putting it over" on the police. 
All that is necessary to enjoy this picture is the faith with 
which a child opens his book of fairy tales, or an entire ab- 
sence of the cynical mood. "Raffles" and the other gentlemen 
thieves of fiction are full brothers to "Arsene," and he is their 
equal in breeding, mastery of his profession, and power to 
amuse the spectator. 

The picture version, made by Garfield Thompson, tells clev- 
erly the story of the young French crook who passed himself 



• I lie Duke de Charmerace and tricked Guerchard, thu 
mighty police chief. The escape of "Raffles" through the 
clock is no more Ingenious than the final departure of Lupin. 
This Incident Is handled very i ly on the screen, and 

their is no lack of excitement during the five reels. 

The production is excellent, the local color seemingly cor- 
rect, and the efforts of Director Paul Scardon greatly to his 
credit, Earle Williams easily assumes the qualities demanded 
of so distinguished a member of the Ancient and Honorable 
Order of Crooks, and Brlnsley Shaw as Guerchard, Bernard 
Seigel as Charolais, Ethel Gray Terry as Sonia and Julia 
Swayne Gordon as Victorie are prominent in the supporting 
cast. 



personations to which are attached the names of Mrs. Cora 
Drew, James A. Marcus, Arthur Mackley, Miriam Cooper, 
George Walsh, Charles Clary, Roy Rice, P. J. Cannon and 
Johnny Reese. Photographer George Benoit find Title Editor 
Hettie Gray Baker are also to be felicitated. S. L. Rothaptvi 
staged the'production and arranged the incidental music. His 
work adds to the merit of the entertainment. 



"The Honor System" 

Ten-Reel Fox Screendrama, Written and Directed by R. A. 

Walsh, a Powerful Plea for Prison Reform — Milton 

Sills Gives Fine Performance of Leading Role. 

Reviewed by Edward Weitzel. 

THERE is so much that is admirable in "The Honor Sys- 
tem," the screen drama written and directed by R. A. 
Walsh and produced by the Fox Company, that it seems 
almost ungracious not to mark one hundred per cent, for each 
of its ten reels. As presented at the Lyric theater, New York, 
at its first public showing, it was divided into three acts, the 
first two, in point of construction, being practically without a 
(law — unless one objects to some humorous incidents that do 
not advance the story but are human as well as amusing. 




Scene from "The Honor System" (Fox). 

"The Honor System" is founded upon a story by Henry 
Christeen Warnack and relates of a young man who kills a 
ruffian in self-defense while protecting a Western dance hall 
girl, is convicted of murder and sent to the Arizona State 
Prison for life. The second act is taken up with revealing 
Joseph Stanton's experience while in prison and the terrible 
conditions under which the institution was conducted. This 
is told in uncompromising detail, the Arizona State Prison it- 
self having been used by permission of Governor George W. P. 
Hunt, who was instrumental in putting an end to the disgrace. 
In the drama the prisoner, Joseph Stanton, is the means of 
bringing the matter to the attention of the Governor, and at 
the end of the second act Stanton, who is suffering from his 
experiences under the old system, cannot obtain a pardon, as 
that lies within the power of a man he has antagonized. 

The last reel is devoted to the freeing of Stanton and the 
happy termination of his love for the daughter of the new 
warden. There is no fault to be found with such an ending, 
the moral lesson is driven home with sufficient force without 
the death of the innocent man, but the act is too long drawn 
out. Matters to be cleared up are few, and the sooner this is 
done, the better. 

The one and only test to put to a drama of this nature is 
not whether the protagonist proves his contention, but if the 
subject makes good entertainment regardless of its standing 
on moral reform. "The Honor System" meets every demand of 
such a test. On its artistic side, it reveals an extensive and 
correctly mounted production filled with striking scenes, much 
quick action and based upon a human appeal that will find 
a ready response from every true man and worthy woman. 

Splendid judgment has been shown in the selection 01 tne 
cast. Milton Sills is superlatively fine as Joseph Stanton. 
Without pose, or one touch of theatricalism, he showed a man 
who suffered deeply and bore his sufferings with a strength 
of mind and heart worthy all praise. The screen never saw a 
more touching display of emotion than the moment when 
Stanton stands face to face with the Governor and realizes 
that his wrongs and the wrongs of his fellow prisoners are 
about to be righted. 

Gladys Rockwell was another member of the cast who gave 
a flawless performance, and of uncommon merit were the im- 



Lasky-Pat amount Productions 

"The American Consul" With Theodore Roberts, and "The 

Winning of Sally Temple" Featuring Fannie Ward. 

Reviewed by Edward Weitzel. 

THE main incidents of "The American Consul," a five-reel 
photoplay written by Paul West and produced by the 
Lasky company, should furnish admirable material for 
an effective screen drama. Many of the situations are not new, 
but the character played by Theodore Roberts has such a num- 
ber of likable traits and the motives for the story have so much 
dramatic interest that unskillful construction is alone to 
blame for the way in which the picture misses fire. Slow de- 
velopment of the plot and an oversupply of local color in the 
earlier part of the story are notable faults, and during the 
rest of the action it is not difficult to keep ahead of the drama- 
tist. American politics and the part it plays in a Central 
American revolution forms the base of the story. Abel Man- 
ning, a country lawyer, is given the post of Consul to a Latin 
republic by the Senator of his state, who is anxious to get 
hold of some valuable mines, and thinks that Abe will prove 
i willing tool in his hands. Abe arrives at his post accom- 
panied by his pretty daughter. Her young man, a wireless ex- 
pert, is already on the ground and helps the American Consul 
to defeat the revolution. 

The production, directed by Rolin Sturgeon, has received the 
usual Lasky thoroughness of treatment, and Theodore Roberts 
as the Consul makes the part a character study that is a 
pleasant reminder of Mark Twain's Colonel Mulberry Sellers. 
Maude Fealy as Joan Manning is an excellent example of a 
plucky American girl, and Tom Forman is alive to the possi- 




Scene from "The American Consul" (Lasky). 

i 
bilities offered by the role of the wireless expert. Ernest 
Joy looks and acts Senator Kitwell in a realistic manner, and 
Charles West is admirable as Gonzales. 

"The Winning of Sally Temple." 

Based upon a novel by Rupert Sargent Holland, "The Win- 
ning of Sally Temple" is a costume drama of the period when 
the noblemen of old England wore knee breeches and swords 
at their hips, and, if the novelist and playwright is to be be- 
lieved, either spent their time gambling or making violent 
love to maids of lowly station — provided they owned a pretty 
face. In this Lasky five-reel screen version of the story. Fanny 
Ward appears as Sally Temple, an actress of much beauty and 
virtue, belonging to Drury Lane theater, who resides in Pump 
Lane and plays Lady Bountiful to the poor of the neighborhood. 

Events so work out that Sally is prevailed upon to imper- 
sonate a certain Lady Mamela, the ward of Lord Romsry, a 
reckless gentleman, who falls in love with Sally at first sight, 
but is only able to win her after he has disguised himself as 
a common workman and saved his supposed ward from serious 
danger at the hands of the Duke of Chatto. Although written 
in the spirit of ardent romance. "The Winning of Sally Tem- 
ple" makes good entertainment, even in this realistic age. It 
has the important merit of never lagging in its action, and 
there is a continual shifting of scene and sufficient change in 
situation to hold the attention to the finish. 

The success of the picture is greatly assisted by the man- 
ner of its production. The settings bring the London of 1770 



March 3,. 1917 



THE MOVING PICTURE WORLD 



1371 



before one most vividly, and the many elaborate interiors and 
exteriors, also the scenes from humble life, have been repro- 
duced to the last detail. 

• Fannie Ward as Sally Temple has a part quite in her line 
and finds an opportunity to favor us once more with a view 
of the famous ankles. Appropriate parts have been intrusted 
to lack Dean, Walter Long-, Horace B'. Carpenter, Billy Elmer, 
Paul Weigel and other competent members of the cast. George 
Melford directed the picture. 



"The Scarlet Letter" 

Hawthorne's Famous Story Made Into Five-Reel Photoplay 

by Fox Company — Is Well Acted and Given 

Correct Settings. 

Reviewed by Edward Weitzel. 

THE position held by "The Scarlet Letter" in the field of 
fiction is such a high one that it demands almost reverent 
treatment on the screen. The Fox production does not 
always fulfill this condition, but a worthy attempt has been 



i^^^Hfe*,. 








■ - ^M 


J - V 1 



Scene from "The Scarlet Letter" (Fox). 

made to give the story a fitting setting and to have it acted 
in the proper spirit. A plot of so serious a nature, enacted 
among - such grim and forbidding surroundings, offers little 
opportunity for the lighter moments of life. Hester Prynne's 
punishment at the hands of her human judges, and the secret 
anguish of the man who should have shared her public dis- 
grace, are tragic in the extreme, the only ray of sunshine to 
relieve the gloom being the child Pearl. Some attempts at 
comedy by the governor's sister are very much out of place. 
"The Scarlet Letter" must be accepted as Hawthorne wrote it 
or not at all. Carl Harbaugh made the scenario and directed 
the production. The story has been given a happy ending-. 
Whoever is responsible for this despoiling of a masterpiece 
must hold the artistic perception of the average screen patron 
at a very low state. 

The cast, while never approaching greatness in any indi- 
vidual case, maintains the acting at a respectable level. Stuart 
Holmes, who has so long been identified with the bad men of 
the screen, plays Arthur Dimmesdale with unexpected feeling 
and no little power. Mary Martin is the Hester Prynne. She, 
gives a very human performance of the character, but does not 
make Hester's nature at all deep. Dan Mason as Roger Chil 
lingworth is the most effective member of the cast. His em- 
bodiment of the revengeful physician is excellently conceived 
and expressed. Kittens Reichert catches the elfishness of lit- 
tle Pearl remarkably well. Edward N. Hoyt, Robert Vivian 
and Florence Ashbrooke complete the cast. 



Triangle Program 

"The Little Brother," Five-Reel Ince-Kay Bee, Featuring 

Enid Bennett, and "Stagestruck," With Dorothy 

Gish in the Leading Role. 

Reviewed by Louis Reeves Harrison. 

"The Little Brother." 

JJ'TpHE Little Brother" is a romantic version of the story 

_|_ quite regularly told when a charming young actress 

feels that her turn has come to put on boy's clothes — 

they all have to do that once, at least. Closing our eyes to 

the fact that Miss Bennett is so delightfully feminine that 

she does not look like a boy, nor move like one, especially 

when she walks, she is not only pleasing in the role, but she 

is fascinating at times. The greater pity that people in the 

story could not have seen through her disguise as plainly as 

the audience. She acts the role so far as the psychological 



i concerned, and she even displays the male's 
rude strength at times, bul she is distinctly feminine, a woman 

to the core, vt b autiful In some poses, as a boy 

could not b<> if he tried. She is handicapped i femininity 

that at mice shines forth when she changes tiei clothes, when 
she becomes sweet and attractive at nature Intended, 

There are indications throughoui -The Little Brother" that 
Miss Bennel is a veritable find. She represents something as 
a iii, the strength, vigor and mental activitj that woman 
should have and would have if given the rJsht sorl of early 
opportunity, and this counts with the audlenci in a subcon- 
scious way. Far deeper than transient interest in how the 
story will turn out is undefined recognition in a mixed audi- 
ence that Miss Bennet, like other wholesome and normal girls, 
is a true type of what the sex was meant to be, what it may 
be in some remote period of dev&lopment, what it is far from 
being, however, at the present moment. It is as a woman 
that she accomplishes something worth while for the man she 
loves, stimulated by that emotion which has dominated human 
effort from earliest times, even before man began to reason 
from cause to effect. 

It is as a woman that Miss Bennett reveals greater promise 
in this story than in her first appearance, most marked in 
the early scenes, where there are some amusing sketches of 
little children, but during every moment that she is in the 
dress of her sex. The story is filled with incongruities, of 
situations incapable of demonstration to an audience, while 
the leading character is in male attire, strained to the point of 
self-contradiction for the sake of a male impersonation, and 
there is no other genuine characterization except the rather 
colorless role assigned to William Garwood. The assumption 
of villainy on the part of his superintendent, without visible 
motive, and strictly theatrical in his constantly overhearing 
all of importance that passes, causes the later scenes to drag 
where a play should be " intense. Far from being benefited, 
the whole effect, the complete impression, is marred. . But 
the presentation is made attractive by one strong personality 
and satisfying by fine sense of the appropriate in settings and 
mood. 

"Stagestruck." 

"Stagestruck" is a comedy of theatrical life, as its title 
indicates, and it is the kind of story that gives the average 
studio director an "at home" feeling. He knows where he is at. 
The comedy is well handled as to details, but enough is not 
made of the really dramatic situation of a young couple wed- 
ded by honest intention on their part, yet apparently not in 
strict accordance with the law. In this one situation was tre- 
mendous comedy opportunity almost wholly ignored for the 
sake of minor incident. The story is that of a country girl 
who spends her last dollar at a fake dramatic school, only 
to have her illusions rudely dispelled. 

During this experience she meets a rather simple-minded 
young man of wealthy family intent on a career theatrical, 
and marries him in a ceremony performed before an ex-Justice 
of the Peace. She is immediately separated from her husband, 
discovers that her dreams of success will never be realized, 
and lands up in a Home for the Friendless maintained by her 




Scene from "Stagestruck" (Triangle). 

young husband's wealthy mother. The mother is indignant 
over what appears to be a trick marriage and intent on see- 
ing that justice shall be done until she discovers that the 
supposed culprit is her own son. Here is a genuine comedy 
situation, such as would have delighted Scribe or Moliere. 
Reel after reel of amusing situations could have been devel- 
oped from such a delightfully complicated situation, but it be- 
comes merely a minor incident, to be disposed of in a few con- 
cluding scenes. There are some amusing subtitles and a gen- 
erally good performance on the part of a 'well balanced com- 
pany. Miss Dorothy has little to do, and does it well.. The 
whole effect is pleasing, but the story is robbed of its possi- 
bilities by lack of mature grasp of its own merits, such as 
would fasten attention upon developing its most interesting 
situation. 



1372 



THE MOVING PICTURE WORLD 



March 3, 1917 



"The Girl and the Crisis" 

Five-Reel Red Feather Offering Deals With Much-Mooted 

Subject of Capital Punishment for Murder. 

Reviewed by Robert C. McElravy. 

THE subject of capital punishment has long been one for 
debate. This five-reel offering, while not in any way 
an exceptional story, proves again the adaptability ot 
the screen for putting a problem before the people in con- 
centrated form. It Is unfortunate that the plot itself is not 
newer in its situations and general treatment. As presented, 
the feature is one of about average strength. 

The story concerns a young politician, named Oliver Bar- 
nitz, elected lieutenant governor of his state. He falls in 
love with Ellen Wilmot, daughter of his father's greatest 
enemy. In the first two reels, which are the strongest in the 
offering, an attack is made upon the works of the Wilmot 
company. This part Is staged on quite an elaborate scale, 
but the blowing up of the small powder house furnishes 
something of an anti-climax. 

Following the attack, both sides to the quarrel appeal to 
the governor. The executive is then shot and killed by a 
crank named Poole. The latter is thrust into prison and this 
brings up in a rather belated way the real motive of the pro- 
duction, which is a plea for the abolishment of capital pun- 




Scene from "The Girl and the Crisis" (Universal). 



ishment. The lieutenant governor, now in the governor's 
chair, is made the center of a strong fire from the opposing 
sides on this question. He at length commutes Poole's sen- 
tence, presumably at the expense of his own political future. 

William V. Mong wrote and produced the feature. Dorothy 
Davenport, Charles Perley, Harry Holden and the author have 
the leading parts. 



"Kilty McKay" 

Lillian Walker Star of Vitagraph's Five-Reel Version of 
Catherine Chisholm Cushine's Scotch Stage Drama. 

THE screen version of "Kitty Mackay," the bright little stage 
drama written by Catherine Chisholm Cushing, proves an 
excellent medium for the display of Lillian Walker's tal- 
ents, and has been given a meritorious production by the Vita- 
graph Company. The play had quite a run at the Comedy 
Theater, New York, its humor, serious interest and amusing 
studies of Scotch character contributing to its success. The 
qualities are cleverly brought out in the photoplay. 

Laid in the days when hoopskirts were the fashion, the 
story of the young Scotch girl who suddenly finds herself 
transplanted from the humble cottage of the McNabs, where 
she is made to serve as a drudge, to the home of Lord Ingle- 
hart and treated as one of the family, although more a com- 
edy than anything else, is strongly sympathetic and filled with 
characteristic humor. The contrast between Kitty's life in 
London and her surroundings in the village across the border 
are as amusing to the spectator as they are surprising to the 
heroine, and the happy termination of her love affair with 
Lord Inglehart's son ends the dramatic suspense of the play. 

Like all Scotch comedies, character parts abound in "Kitty 
Mackay," and the cast selected by the Vitagraph is well 
adapted to its work. The high spirits, love 01 fun and ready 
wit of Kitty are brought out by Lillian Walker most enter- 
tainingly; she also makes a charming picture in her frocks of 
sixty years ago. Jewell Hunt is a good second as Kitty's 
chum, and Charles Kent, Don Cameron, Thomas Mills and Mrs. 
West form an impressive aristocratic quartette. W. J. Fergu- 
son's embodyment of the canny Scot who 'was forced to sign 
the pledge or go to work when Kitty left his house is rich in 
entertaining qualities. William Shea is also the real article 
as MacGregor, and Mrs. Nellie Anderson and Beatrice Anderson 
round out an excellent cast. 



"A Mormon Maid" 

Mae Murray Is Seen to Advantage in Friedman Subject 

Treating of Early Days in Utah. 

Reviewed by George Blaisdell. 

MAE MURRAY finds herself in "A Mormon Maid," the five- 
part subject being exploited by Hiller & Wilk for the 
Friedman Enterprises Corporation. She finds herself 
not in the role of a light-hearted, romping, dancing, near tom^ 
boy girls such as we see her in the early period of this story. 
It is in the characterization of a tragic part, when as Dora 
Hogue, a maid in a Mormon country, she and those she loves 
are in danger that she comes into her own and reveals power 
that is genuine. 

The subject is being exploited as anti-Mormon propaganda. 
With that phase of it this reviewer is not concerned. Ac- 
cepting as accurate the conditions alleged to exist in the 
fifties in the large territory dominated by the Mormons, or 
accepting them as an exaggeration, "A Mormon Maid" is an 
absorbing story, well acted and well produced. There is no 
suggestion that the situations outlined have anything to do 
with the present day. It is strong drama, with its full meas- 
ure of suspense, with its accompaniment of the tragedies that 
ensue in a primitive region when men of strong will meet 
at the crossing of the paths. 

Hobart Bosworth has the role of Hogue, an American set- 
tler, who with his wife and daughter are saved from the 
Indians by the Mormons and taken into their community. The 
daughter falls in love with a young Mormon and is coveted by 
an older and much married fellow-religionist. The latter con- 
spires with his associates to force Hogue into the church that 
he may secure the daughter. How his plans fail is clearly 
developed in a thrilling denouement. Mr. Bosworth splendidly 
brings out the many-sided character of Hogue, the fearless 
frontiersman who succumbs to major force in order to save 
his daughter, only later to see his wife commit suicide and 
his daughter taken from him. 

Edythe Chapman is Nancy Hogue, the woman who fears 
Indians less than she does the Mormons. Frank Borsage is Tom 
Rigdon, the young lover of Dora. Noah Beery is Burr, the 
Mormon chieftain. There is a large supporting cast. 

The subject is notable from the spectacular side, with its 
hordes of white garbed "Destroying Angels," its Indians and 




Scene from "A Mormon Maid." 

its impressive ceremonials. Much of the picture is of the open, 
of big fields and rough mountain country. 

"A Mormon Maid" considered solely as a photoplay should 
prove a strong attraction. 



"The Boy Girl" 

Five-Reel Bluebird Photoplay Starring Violet Mersereau and 
Directed by Edwin Stevens Has Lively Heroine. 

Reviewed by Edward Weitzel. 

FOR the first sixteen years of her life the heroine of "The 
Boy Girl" regrets that she was born a girl, then falls in 
love with a good looking young chap and stops regretting. 
John G. Brownell, the author of this five-reel Bluebird, has 
taken Violet Mersereau's measure correctly and supplied her 
with numerous opportunities to run the whole list of "cute 
tricks," so dear to the heart of the fluffy-haired ingenue. Miss 
Mersereau can smile, pout and wear boy togs with the best 
of them, and is an expert at upsetting the dignity of a private 
boarding school for young ladies, when it comes to being the 
leader of a midnight pajama party. 

The serious interest of "The Boy Girl" centers around an 
oil well deal. The father of Miss Jack Channing's sweetheart 
is about to be cheated out of his rights by a rascally employe, 



March 3, 1917 



THE MOVING PICTURE WORLD 



1373 



but Miss Jack, who has foresworn the wearing of male attire, 
gets into her cross-saddle riding clothes and saves the day. 

The play follows the usual formula for pictures of this class, 
and Edwin Stevens, who directed the production, has added 
nothing new in the way of stage business. The mountings are 
well chosen and the cast meets every requirement. Sidney 



The work of the cast is practically without a blemish. James 
Morrison as the ward and Guy Coombs as his guardian are 
the most proficient members. Christine Mayo and Rubye de 
Reiner leading the female contingent. John Reinhard, Helen 
Arnold and Yuka Yamakura are the other important actors. 




Scene from "The Boy Girl" (Bluebird). 

Mason heads the support, the other members being 
Kingsley, Carline Harris, Maud Cooling, Tina Marshall, 
Mason, James O'Neill, Dean Raymond and Byron Dean. 



Florida 
Charles 



"Two Men and a Woman" 

Five-Reel Photoplay Written by Willard Mack and Produced 
by Ivan Film Productions, Inc., Has Excellent Cast. 

Reviewed by Edward Weitzel. 

A MAN'S sacrifice for the woman he loves is the principal 
motive of "Two Men and a Woman," a five-reel photo- 
play produced by the Ivan Film Company. Willard Mack, 
the author of the story, is an expert at dramatic construction, 
but the scenario for this picture is too long drawn out and 
choppy. 

An ex-naval officer, who is working on the plans of a new 
diving bell, has a ward, the son of a former comrade. The 
two love the same woman, but the elder man, believing that 
the boy has the inside track, does everying in his power to 
assist him in his love affair. Finding that his rival has com- 
promised himself with an adventuress, Donaldson entraps the 
woman, at the risk of his own good name. His ward, realizing 
the extent of the sacrifice, blurts out the truth to his fiancee, 
learns that Donaldson is the man she really loves, and gives 
her to him. An attempt by Japanese spies to steal the plans 
of the diving bell forms another motive. They have litle dif- 
ficulty in getting hold of the plans, as the inventor keeps them 




Scene from "Two Men and a Woman" (Ivan). 

in an unlocked drawer in a library table; but Donaldson 
atones for his carelessness by getting them back at the point of 
a gun. There is an air of good breeding about nearly all the 
characters, and every one of them wears good clothes. More 
light on several of the night scenes would improve the pro- 
duction. 



"The Planter" Nearing Completion 

Nevada Motion Picture Corporation Announces Ten or 
Twelve Reel Visualization of Popular Novel. 

AFTER months of careful preparation and the travel >'t 
the company half way around 'the world, the Nevada 
Motion Picture Corporation is well along In the pro- 
duction of Herman Whitaker's famous novel, "The Planter." 
The story is to be shown in ten or twelve reels, and Tyrone 
Power, who has made such a tremendous hit on both the 
screen and the Stage, is being starred in the remarkable char- 
acter of "Hertzer." 

The company is located at 40 West Mountain street, Pasa- 
dena, and three or four tropical film villages have been built 
in that vicinity for operation of the company immediately 
upon its return from Guatemala. 

The company is now on its way back from Guatemala, where 
much of the story is laid, after several months spent in the 
tropics and after some rather strenuous experiences on the 
part of the cast, both with the climate and the peculiar make- 
up of that revolutionary country. 

The picture promises to be one of the biggest of the big 
productions so far offered the public. Nearly six months was 
spent in the preparation of the scenario alone. 

The commerciality of the picture is being looked to as 
well as the artistic side, and the story is b. ing so constructed 
as to appeal to the masses as well as the classes in ? way that 
will bring the greatest possible returns on its presentation. 

The producers promise some of the most intensely dramatic 
situations and some of the biggest spectacular thrills that 
have ever been put on the screen. Certainly it should contain 
some of the greatest characterizations, for the author, Mr. 
Whitaker, is noted for the strength of the characters of his 
books and for their unusual development. Over $200, ('00 has 
already been spent on the production, and it is expected that 
it will cost almost as much more before it is finished. 

The cast supporting Mr. Power is a notable one, including 
Helen Reaume, Mabel Wiles, Carmen Phillips, E. Lamar John- 
stone, George R. O'Dell, Louis FitzRoy and others. 

The picture is being directed by Thos. N. Heffron, who was 
for over two years with the Famous Players Film Company. 
Mr. Heffron is particularly noted for his ability to handle in- 
tense dramatic situations and to bring out in his characters 
the actual feeling and living of the parts which they are por- 
traying. The production work and general management are 
in the hands of Harry C. Drum, who up until last summer was 
assistant general manager of the World Film Corporation. It 
is expected that the picture will be ready for release in about 
three months. 



Henry J. Brock on State Rights 

President of Enlightment Photoplays Corporation Prophecies 
Renewed Interest in This Method of Marketing Pictures. 

THE success met with by the Enlightment Photoplays Cor- 
poration in disposing of the state rights to "Enlighten 
Thy Daughter" has caused Henry J. Brock, president of 
the company, to see bright prospects ahead for the firms en- 
gaged in this method of marketing features. His company has 
sold the state rights for the Ivan pictures, which it bought out- 
right and which is now having a prosperous run at the Park 
theater, New York City, to an encouraging number of buyers 
and at very advantageous terms to both parties. Several of the 
purchasers are men of good financial standing in other branches 
of business, that have recognized the opportunity for substantial 
returns from an investment in a picture of sufficient merit to 
assure it extended runs at advanced prices. 

"In these days," said Mr. Brock, during a recent interview, 
"when the merger looms large on the commercial horizon and 
so many of the leading picture companies are going into com- 
bines, the only hope for the smaller concerns is the state rights 
proposition. They can dispose of their products on a cash 
basis that will prevent their capital from being tied up, and 
give them a sure and equitable profit on every picture made. 
Our company is in the market for pictures of the same order 
of merit as "Enlighten Thy Daughter," and our method of 
getting independent features before the public is bound to in- 
crease in popularity as the distribution of program pictures is 
narrowed down to a still smaller number of companies." 



"SEVEN DEADLY" FOR HAWAII. 

The San Francisco office of the McClure Series Depart- 
ment of the Triangle Distributing Corporation has booked 
Seven Deadly Sins with the Consolidated Amusement Com- 
pany, of Hawaii. This company controls Hawaii's best the- 
aters, including the Bijou, one of the finest vaudeville the- 
aters in Honolulu. Seven Deadly Sins will be the first motion 
picture feature ever shown in the Bijou, which is giving 
up its vaudeville bill for pictures, just to show Seven Deadly 
Sins. 



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March 3, 1917 




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Comments on the Films 



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EXCLUSIVELY BY OUR OWN STAFF 



General Film Company. 



HAPPY NAT'S DILEMMA (Vim).— W. J. Sloane is the chief com- 
edian in this comedy reel. The number has quite a number of 
laughs, and tells of Happy Nat's dreams. Happy Nat is a bibulous 
gentleman, but in his dream he becomes a philanthropist. As the reel 
closes he awakes and goes to keep the appointment he had. A fair reel. 

FOR REWARD OP SERVICE (Selig).— This one-reel comedy-drama 
has a heart grip and a directness of appeal that absorbs. . A clever 
bit of character delineation is done by George Fawcett. There are sev- 
eral lighter moments in the playlet that amuse. The story tells of an 
old bookkeeper supposed by his colleagues to be a grouch. They load 
him down with "phoney" Christmas presents. Light into the old man's 
past life makes the scoffers sympathetic, and they get real presents. 
The reel was directed by Al Green. Vivian Reed is seen in the role of 
the man's daughter. A review was printed on page 866 of the issue 
of February 10. 

A FLYER IN FLAPJACKS (Kalem).— A laughable one-reel comedy 
with Ham and Bud. This pair get over several laughs, especially dur- 
ing their antics with pancakes. Henry Murdoch and Ethel Teare are 
also funmakers. Ham and Bud are relentlessly pursued by the cop, and 
they try all manners of means to make him believe that they have jobs. 
At least they get into Henry's flapjack joint. There is a battle royal in 
the restaurant, all sorts of food being the ammunition. 

ALL IN A DAY (Essanay). — A split reel embracing a fair comedy 
and beautiful Alaskan scenic. The comedy is of the knock-about 
variety. Two physical culturists train a hen-pecked husband and he be- 
gins things at home. But the physical culture experts are no match 
for Friend Wife. The scenic section is enhanced by good photography. 

THE SCREENED VAULT (Kalem). — Episode of the "Grant, Police 
Reporter" series. George Larkin continues to thrill with his daring 
feats. In this reel he is seen taking several perilous leaps — one from 
the fourth floor of a building to the ground. The reel is crammed with 
action and the story interests. It tells of how the reporter frustrates 
an ex-convict's plot to rob a bank. Ollie Kirkby and Director Robert 
Ellis are also seen on the screen. Reviewed in another column of this 
issue. 

HARRY'S PIG (Vim).— Harry La Pearl has a lot of fun with a 
porker in this comedy reel. He performs some funny antics as he rides 
down the main street of the town. His wife and the grocery store man 
have something to say and do about Harry's exploits, too. There is 
quite a bit of fast action in this reel and the laughs are not too scarce. 



General Film Company Specials. 

DESERTION AND NON-SUPPORT ( Essanay) .— No. of the "Is Mar- 
riage Sacred?" series. In this two-reel unit the abuse of the desertion 
and non-support laws is dramatically presented. An element of ro- 
mance helps interest considerably. The story tells of a man who goes 
West for his health. He falls in love with his nurse. He becomes 
wealthy, and it is then that his wife sues him for desertion. The court 
holds that there was desertion on the part of the wife, and not the 
husband. The Essanay stock company, composed of Marguerite Clay- 
ton, Edwards Arnold, Lillian Drew, Thomas Commerford and John 
Cossar, are seen in this drama. 

ASHES ON THE HEARTHSTONE (Essanay).— No. 10 of the "Is 
Marriage Sacred?" series. This number is a two-reel drama with 
several commendable features. There are quite a number of tense 
moments, capably registered by Essanay's stock company. The story 
tells of the wife who succumbs to the wishes of a rich youth. Too 
late she comes to a realization of what she has done. She goes to her 
former home to find her baby dead. The film is a strong indictment of 
a wife's disloyalty. Those in the cast are Marguerite Clayton, Edward 
Arnold, Lillian Drew, Sydney Ainsworfh and Thomas Commerford. 

THE LIGHTED LAMP (Essanay). — One of the "Black Cat" features. 
Edward Arnold and Anna Mae Walthall are seen in this two-reel drama, 
which tells on the screen with considerable force of at least one case 
wherein "cave man" tactics failed to entirely win the girl. The man 
practically carries the girl off her feet, marrying her without giving her 
a chance to say anything. A separation comes, during which time the 
man comes to realize that he was wrong. He comes back to his wife, 
a changed man, and everything turns out happily. Arthur Koeppe is 
also in the cast. 

THE BLACK RIDER OF TASAJARA (Kalem).— First episode of 
"The American Girl" series. A review printed in another column 
states that the success of the series is assured if the forthcoming two- 
reel episodes are up to the standard set by the first. It is Western 
melodrama of action and interest. Madge King, the American Girl 
(Marin Sais), unearths the mysterious masked rider as a respected 
citizen of a Western town. She is aided by her father and others. 
This is an exciting number. With Miss Sais in the new series are seen 
Frank Jonasson, Ronald Bradbury and Edward Hearn. 



Art Dramas, Inc. 



THE ADVENTURER (U. S. Amusement Co.), Feb. 15.— A very 
worthy picture full of entertainment and of that holding quality that 
will make it worth while on the screen as a money getter. Madam 
Blacbe has carefully directed it and Marian Swayne has the lead. A 
longer review can be found in the issue dated February 24. 



Bluebird Photoplays, Inc. 

THE BOY GIRL (Bluebird), March 5.— This five-reel comedy-drama 
is an excellent vehicle for Violet Mersereau, who appears as a horse- 
loving young person much given to wearing boy's clothes. It is re- 
viewed at length on another page of this issue. 



Fox Film Corporation. 



THE SCARLET LETTER (Fox), Feb. 12.— A five-reel screen version 
of Hawthorne's famous novel, the picture is well acted and intelligently 
produced, but is weakened by a happy ending. It is reviewed at length 
on another page of this issue. 

THE HONOR SYSTEM (Fox).— Special release, ten-reel photoplay 
containing a powerful plea for better prison conditions, this picture 
has been produced with excellent results and has the advantage of a 
fine cast. It is reviewed at length on another page of this Issue. 



Greater Vitagraph 



KITTY MACKAY (Feb. 19.— Lillian Walker has the title role in this 
five-reel screen version of the successful stage play. The story is full 
of Scotch humor, and the star is well suited to the lively Kitty, who 
wins a lord's son. A longer review is printed on another page of this 

issue. 



ARSENE LUPIN, Feb. 26. — Earle Williams is the star of this five- 
reel French detective screen drama. The story is entertaining and has 
been well produced. It is reviewed at length on another page 



Ivan Film Production, Inc. 

TWO MEN AND A WOMAN (Ivan), February. — The cast selected for 
this five- reel photoplay, written by Willard Mack, is an excellent one. 
It is the story of a man's sacrifice and touches upon the Japanese spy 
question. A longer review is printed on another page of this issue. 



Kleine-Edison-Selig-Essanay. 

THE HEART OF TEXAS RYAN (Selig), Feb. 12.— A story of the 
Texas borderland, abounding in thrilling adventures and a catching love 
story, in which Tom Mix, George Fawcett, Bessie Eyton and Frank 
Campeau have strong parts. This story will please all who delight in 
red-blooded life of the plains. The photography is good and many of 
the scenes are picturesque. 



Metro Pictures Corporation 

ONE OF MANY (Arthur James), Feb. 12. — A five-reel photoplay, 
starring Frances Nelson, this picture tells the story of a young girl's 
temptation and her rescue by a man who truly loves her. Several errors 
o( construction detract from the merits of the production. The acting 
is of fair quality. 



Mutual Film Corporation 

SEE AMERICA FIRST, NO. 75 (Gaumont), Feb. 14. — The subject of 
this number is "Los Angeles. California." The views shown of this 
beautiful California city are instructive as well as entertaining and 
cover the main streets and points of interest in and about the city. 

MUTUAL WEEKLY, NO. Ill (Feb. 14).— Interesting items of this 
number are the street cleaning department of New York using military 
methods to recruit its permanent force, a remarkable series of views 
of a' $500,000 blaze at St. Louis, making the new flag for President 
Wilson's inauguration, a few hints as to what men are wearing, the 
steamship "California," which was torpedoed off the Irish coast, and 
the launching of the S. S. "La Perouse" somewhere in France. 

JERRY'S BIG MYSTERY (Cub), Feb. 15. — A farce comedy in which 
Jerry, running from the policeman, takes refuge under the coat tail 
of a tailor's dummy. With all hut his legs concealed, he runs about 
with the dummy, the fact that its head is knocked off by the police- 
man adds a gruesome touch that enhances the comedy of the situation. 
Quite an amusing number. 



.March 3, 1917 



THE MOVING PICTURE WORLD 



1375 



REEL LIFE, NO. 42 (Gauniont), Feb. 18. — In this number will be 
-found several interesting subjects, among them "Oysters on the Mis- 
sissippi Coast," "Water," "Making an Individual Dress Form," "Train- 
ing Man Hunters" and "The Dance o£ the Rainbow." These subjects 
are well illustrated and interesting. 



Mutual Film Corporation Specials. 

ADVENTURES OF SHORTY HAMILTON, NO. 5 (Monogram), Feb. 
J.2. — "Shorty Turns Wild Man" is the title of this number of the series. 
In it Shorty starts back to the ranch from the city. On the way his 
outfit is stolen while he poses as wild man in an attempt to route a 
couple of thieves who have killed a man to gain the map of a claim 
where there is said to be a deposit of pitch blend. A circus captures 
him as he roams hopelessly about, and he is only enabled to escape 
through the devotion of his horse. A rather entertaining number. 

LURED AND CURED (Vogue), Feb. IS.— A two-part farce comedy 
in which a young woman elopes with the man she loves and is pursued 
by the man her parents want her to marry. The latter having gained 
admittance into the house where the girl and her lover are stationed, 
falls in love with the mistress of the house, whose actions are not 
such as should be exhibited on the screen. An ordinary and not highly 
commendable number. 



Paramount Pictures Corporation 

HER OWN PEOPLE (Pallas), Feb. 8.— Lenore Ulrich is seen in one 
of her best roles. She has the part of a girl who is half Indian and 
half white. The story is interesting — there are picturesque settings, 
large numbers of Indians appear in their sports, and there are strong 
situations. The story was reviewed in the preceding issue. 

THE BLACK WOLF (Lasky), Feb. 12.— Lou-Tellegen and Nell Ship- 
man make an excellent team in this picture of old Spain. They are 
well supported. The production is well staged, with notable back- 
grounds and wealth of costuming. It was reviewed last week. 

AN AMERICAN CONSUL (Lasky), Feb. 15.— Theodore Roberts has 
the title role in this five-reel photoplay, which contains character study 
of good quality, but is not well put together. It is reviewed at length 
on another page of this issue. 

THE WINNING OF SALLIE TEMPLE (Lasky), Feb. 19.— Romance 
of the days of George III is the keynote of this five-reel photoplay. 
Fannie Ward, as an actress of Drury Lane Theater, heads the cast. 
The production is well done. Reviewed in another column. 



Pathe Exchange, Inc. 1 



UNCLE SAM'S WARDS (International), March 4. — A split reel con- 
taining travel-educational scenes in and about the Philippine Islands 
and a "Jerry on the Job" animated cartoon. The travel section shows 
scenes around Manila, and considerable footage is devoted to the 
maneuvers of U. S. submarines. In the cartoon section Jerry is seen 
as a Jack Tar aboard a man-of-war. 

FLORENCE ROSE FASHIONS, NO. 21 (Pathe), March 4.— A scenic 
titled "Picturesque Cadelonia" shares this reel with the Florence Rose 
Fashions. The scenic views are in Pathecolor, and show scenes about 
Caledonia, Spain. Several beautiful "shots" have been obtained. The 
scenic is enhanced by good photography and the Pathecolor. The fash- 
ions are, as usual, up to the minute, and of especial interest to women. 

DEEP-DYED VILLAINY (Mittenthal), March 4. — One of the Heinie 
and Louie one-reel comedies, made some time ago, but nevertheless 
funny. The reel is slapstick comedy in its broadest sense. Several 
laughs are registered. Heinie and Louie are rivals in love. Each go to 
lengths that lead to laughs. A fairly funny reel. 



Pathe Exchange Inc., Specials 

RED DAWN (International), Feb. 25. — Seventh episode of "Patria." 
Thrills come when Patria (Mrs. Vernon Castle) places her auto in the 
path of an onrushing freight car loaded with dynamite, and during her 
race with the car. There are also some good fire scenes, photographed 
at night. Patria is saved from the proposed wedding to De Lima. A 
thriling chapter. Reviewed in another column. 

HER BELOVED ENEMY (Thanhouser), March 4. — Mystery and ro- 
mance are interestingly intermingled in this five-reel drama. Doris 
Grey and Wayne Arey are the leading players. The story tells of a 
girl who unknowingly falls in love with the man she believes has 
wrecked her father's life. She is about to be revenged when love tri- 
umphs. The man proves to be a secret service agent. A longer review 
is printed in another column of this issue. 

THE FOREIGN ALLIANCE (Astra), March 4. — Twelfth two-reel 
episode of "Pearl of the Army." Good scenes of a submarine exploded 
by a revenue cutter's shell are embraced in the chapter. The emissar- 
ies of the Foreign Alliance perish in the subsea boat. Pearl and Or- 
derly Adams, on board the Silent Menace's schooner, see him in a 
stateroom, which allays Pearl's suspicion that Adams is the Menace. 
The chapter closes with the vessel headed for the sea. 



Triangle Film Corporation 

STAGESTRUCK (Fine Arts), Feb. 25. — A comedy of theatrical as- 
piration, with Dorothy Gish as the disillusioned aspirant. Mildly amus- 
ing and not rising to its own opportunities is the story. 

THE LAST OF THE INGRAMS (Kav-Bee), March 1. — A romantic 
drama of the Scarlet-Letter type, with William Desmond and Margery 
Wilson in the leading parts. 



man Bhips, Liners leaving this country to dare U-boats and various other 
interesting war sidelights are included In this number. 

THEY WERE FOUR (Victor), March 1.— A first-class cowboy comedy 
by Karl K. Coolige. Neal Hart and three rough-riding men of the 
plains visit the city for a day. They hold up the guests of a hotel as 
a joke, just after some real crooks have completed a similar job. All 
are thrown into jail. But the cowboys get their revenge on the crooks 
later. This is worked well, with good comedy situations and plenty 
of action. 

A NOVEL ROMANCE (Victor), Feb. 27.— A love story, by Wm. 
Henry, featuring Flora Parker De Haven and Paul Byron. This pic- 
tures the way in which fate throws together two young people, a girl 
stenographer and a young man fond of romantic novels. There is no 
special novelty of plot, but the presentation is agreeable and pleasing. 

THE RENTED MAN (Rex), March 1— A splendid two-reel offering 
of the purely sentimental type, by Annie Hamilton Donnell. Francis 
Marion appears as an attractive boy of the Little Lord Fauntleroy type. 
He is wealthy by inheritance, but hates the housekeeper and pines for 
a father and mother. The little girl next door, portrayed by Eliza- 
beth Janes, is equipped with the best of parents and the boy envies her 
exceedingly. He proceeds to rent a father, who, of course, turns out to 
be his own male parent after all, and he gets a mother into the bargain. 
A pretty story of decided appeal. 

EVIL HANDS (Imp), March 2. — A white slave story, by Willis Woods, 
featuring Edith Roberts, Malcolm Blevins and Edward H. Hearn. The 
innocent girl and the underworld types are well portrayed. Red Leary 
saves the girl at the risk of his own life. The situations are not so 
broad as sometimes occur in this type of story, but are handled quite 
dramatically. 

UNIVERSAL SCREEN MAGAZINE, NO. 8, March 2.— This number 
contains an item in modern science, showing the Government Radio 
Station at Arlington, a domestic science demonstration on the making of 
pie crust by Mrs. A. Louise Andrea, and a detailed illustration of the 
workings of a newly invented safe deposit vault, in addition to a clever 
animated clay cartoon by Willie Hopkins. 

A BUNDLE OF TROUBLE (Nestor), March 5.— A comedy number, by 
Karl R. Coolige, featuring Eddie Lyons and Lee Moran as two detec- 
tives investigating an international mystery. This is done in first-class 
burlesque style ; they use so many disguises that one detective gets off 
the original scent and follows the other. This will bring many laughs 
and is a good offering of the nonsensical type. 



Universal Film Mfg. Co. Specials 

THE GIRL AND THE CRISIS (Red Feather), Feb. 26.— This five- 
reel number, written and produced by Wm. V. Mong, features the au- 
thor, Dorothy Davenport, Charles Perley and Harry Holden. The story 
opens with an attack upon a reservoir property, following which the 
governor of the state is shot. The young lieutenant governor becomes 
executive, and a fight for and against capital punishment for the mur- 
derer centers about him. He commutes the death sentence at the cost 
of his own political future. This makes rather interesting propaganda 
for the abolishment of capital punishment. The story itself is not 
handled with any great degree of strength. It makes an average 
offering. 

THE PURPLE MASK, NO. 10 (Special Universal), Feb. 26.— Patsy 
releases Kelly and his friends from their predicament In the room with 
movable walls. Some of the action is vague and lacks suspense for this 
reason, but there are a number of interesting tricks in Patsy's new 
home which hold the interest fairly well. Patsy finally makes away 
with a grip full of money to be used in conducting a crooked election, 
with Kelly following. A fair instalment. 

MARY FROM AMERICA (Gold Seal), Feb. 2".— A delightful three- 
reel subject, from a story by Elizabeth J. Carpenter, featuring Ruth 
Clifford and Douglas Gerrard. Sir Jasper dies, leaving his vast English 
estate to Lady Jessica. The heirs appear, all eager for a share. The 
types are well depicted and the social scenes well handled. There is a 
love affair between Mary Moore, from America, Lady Jessica's favorite, 
and the Viscount Yorke. A lame boy who reads fairy tales is also a 
good character. This is effectively presented and should have wide 
appeal. 

SPIKE'S BUSY BIKE (L-KO), Feb. 28. — A rapid-fire comic, with a 
strong "sporting" flavor, though not in any way offensive. Dan Rus- 
sell, Marjorie Ray and Vin Moore appear. The former plays the part 
of a bicycle rider. The scenes at the training quarters contain some 
laughable incidents of the knockabout sort. The bicycle chase in the 
second reel is extremely funny. A good offering of the type. 

TANGLED THREADS (Imp), March 4. — This two-reel subject fea- 
tures Lamar Johnstone and Edward Sloman. The former appears as 
a young novelist in love with the ward of an artist. The young man is 
lured away by some crooks and becomes implicated in a shooting 
scrape, but manages to escape. This is crudely handled and not very 
convincing in certain scenes. It falls considerably below the average 
in general interest, the plot features being too familiar. 

THE PURPLE MASK, NO. 11 (Special Universal), March 5.— Kelly 
follows Patsy's auto until it breaks down. He then takes her to a cabin 
as his prisoner. She escapes by aid of the gang. Later she appears at 
a garden fete conducted by a fake benevolent society and makes away 
with the funds. Two clever tricks are performed in this number which 
will bring joy to lovers of mysterious happenings of the sort. This is 
stronger in interest than some recent instalments. 



Universal Film Mfg. Company 

ANIMATED WEEKLY. NO. 59 (Universal). Feb. 14. — A burning coke 
plant in New York I". S. Army quitting Mexico, police guarding Ger- 



World Pictures. 

A GIRL'S FOLLY (Paragon), Feb. 26. — A splendid cast is one of the 
features of this five-reel picture which shows the inside workings of a 
moving picture studio. A review is printed on another page of this Issue. 



1376 



THE MOVING PICTURE WORLD 



March 3, 1917 




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TRIANGLE MARCH 11 RELEASES. 

Bessie Love and Enid Bennett are the stars of the Triangle 
feature releases for March 11. « Miss Love will appear in a 
unique Fine Arts comedy entitled "A Daughter of the Poor," 
written by Anita Loos, and directed by Edward Dillon. Enid 
Bennett will make her second stellar appearance under the 
auspices of Thomas H. Ince in an unusually pleasing Kay Bee 




Scene from "A Daughter of the Poor" (Triangle). 

production entitled "The Little Brother," written by Lois Zell- 
ner and directed by Charles Miller. 

As the heroine of "A Daughter of the Poor," Bessie Love 
takes the part of a young girl with an inherent hatred for 
wealth and all that wealth implies, who finally falls in love 
with a son of a millionaire, mistaking him for a poor chauffeur. 
When the girl discovers that her lover is rich instead of being 
a downtrodden worker, an opportunity is presented for some 
of the most telling comedy that the little Fine Arts star has 
yet achieved. 

"The Little Brother," Enid Bennett's vehicle, tells the story 
of Jerry Ress, bright, lovable daughter of the east side, who 
acts as a home maker for her two brothers, and upon being 
convinced of the more desirable portion of a man's estate, dons 
trousers and becomes a "newsie" in order to make both ends 
meet. Miss Bennett is said to have created a character in 
Jerry that will not soon be forgotten. 



"THE SECRET OF EVE" (Metro). 

Metro Pictures Corp. will release February 26 "The Secret 
of Eve," a five-part feature screen play, with Mme. Petrova 
as star, written by Aaron Hoffman, directed by Perry Vokroff, 
and produced by Popular Plays and Players. 

"The Secret of Eve" is replete with interesting and unusual 
features. It affords the star an opportunity to appear in four 
distinct characterizations. First she is seen as Eve in the Gar- 
den of Eden; next she is a gypsy woman; next a young Quaker- 
ess, and then a society woman, who finally gives up her pur- 
poseless life to devote her energies to unfortunate little chil- 
dren. 

In "The Secret of Eve" Mme. Petrova is surrounded by a 
notable cast. The part of Robert Blair, the millionaire phil- 
anthropist, is played by William L. Hinckley. Little Rosa, the 
child who is blinded, is portrayed by Florence Moore, last seen 
with Edmund Breese in "The Weakness of Strength," and 
others are Edward Roseman, Laurie Mackin and George 
Morrell. 



RIALTO WILL PLAY A THIRD BLUEBIRD. 
Lynn F. Reynolds' production "Mutiny" wlil be the third 
Bluebird to be shown at S. L. Rothapfel's Rialto, either the 
last week in February or week of March 5. So well pleased 
was Director Rothapfel with the reception his audiences gave 
"The Mysterious Mrs. M." and "Polly Redhead" that he de- 
cided to continue showing such Bluebirds as he might select 
for pre-release at his theater. "Mutiny" will be distributed 
on the regular Bluebird program March 12 and will have 
Myrtle Gonzalez, Val Paul and George Hernandez as the fea- 
tured players. 



"GOD'S MAN" NEXT FROHMAN PRODUCTION. 

Substantiating the assurance recently given by the Froh- 
man Amusement Corp. that that concern would in the future 
offer to the exhibitors and exchange men of the country noth- 
ing but super-productions in motion pictures, announcement 
is made by President William L. Sherrill that the next offering 
of this corporation will be a nine-part picturization of the 
literary success of the present day, "God's Man,'' written by 
George Bronson Howard, one of the master minds of American 
fiction. It is a story which presents tremendous opportunities 
and great latitude for screen production. 

The author has most thrillingly narrated the vicissitudes and 
trials of a college youth, the quagmires, the dark abyss, the 
degradation and despair arising through the tremor of New 
York's gay life until the ultimate coming of the dawn of 
righteousness. It is vivid depiction of New York in its most 
somber and gay moments; of its truth and hypocricy and the 
pitfalls and underhand methods of its overrated Broadway — 
all of which go to make the great metropolis, New York, seem 
like a cosmopolitan enigma. 

George Irving, the director of the Frohman success. "The 
Witching Hour," is again at the helm of production for "God's 
Man." Director Irving, as usual, has assemble'd a remarkable 
cast for the presentation of this extremely dramatic subject, 
and within a few days promises news of the signing of a con- 
tract with a prominent star of the theatrical stage and screen. 
It is expected that this pretentious picture will have its pri- 
vate trade showing in New York city in about three or four 
weeks. 



SHERRILL CLOSES FOREIGN CONTRACTS. 

Within the past week the Frohman Corporation has entered 
into contract with Bolton, Stewart Imperial Pictures, Ltd., of 
London, whereby that concern acquires the exclusive rights 
to all Frohman super-productions for the territory of Great 
Britain for the period of two years. President William L. 
Sherrill also concluded contracts with the Co-Operative Film 
Exchange, Ltd., of Australia, for the entire Frohman output 
for one year and with Joe Fisher of Cape Town, South Africa, 
for the exclusive rights to Frohman productions to the South 
African territory. 



"THE FLYING TARGET" (Cub). 

"The Flying Target," the Cub comedy release for the Mu- 
tual for March 8, evidences an ambitious undertaking in com- 
edy production. Set in a western frontier town, it was nec- 




Scene from "The Flying Target" (Cub). 

essary to build a big western street scene, a big dancing and 
gambling hall and other sets representing scenes to be found 
in a location of that nature. From this standpoint ii is a big 
production, but the picture is big not only in that respect but 
from a comedy viewpoint as well. A large number of players 
take part in the picture, with the feature role played by 
George Ovey, and the more important parts handled by Ray 
Lincoln as the outlaw, M. J. McCarty as the head of the police, 
and Helen Gilmore as poor Jane. Milton H. Fahrney directed 
the picture. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1377 



Edgar Lewis Producing 

Some Speculation as to How He Will Spend His Own 
Money — Charles Feature Abrams Helping Him. 

SINCE Edgar Lewis is now producing pictures for himself 
there is a very natural curiosity among the motion pic- 
ture fraternity in general and the State right and ter- 
ritorial buyers in particular, as to whether Mr. Lewis will 
spend his own money with the same freedom as he would 
if he were working on a salary basis. Will he try to retrench 
— will he be more lavish, or will he use the same level-headed 
ideas that heretofore have produced the exceptional results 
that he has achieved in his past performances, for instance, 
"The Great Divide," "The Nigger," "Samson," "The Bond- 
man," and "The Barrier?" 

It is the general belief that he will not cheapen his product 
in any way, as he has always been known as a "liberal" 
director, and the wise ones know he will not fall into the 
fatal trap of trying to make a cheap product. 

While there has been some mystery surrounding his pres- 
ent movements it is known that he has been somewhere in 
the South for the past month, and that he took with him 
many high grade players, among whom are Mitchell Lewis, 
who became celebrated in a day as the creator of Poleon 
Doret, the French-Canadian in the screen version of "The 
Barrier"; Victor Sutherland (Lieutenant Burrell) in "The Bar- 
rier"; Hedda Nova, the young Russian actress whom he "dis- 
covered," and who played the juvenile lead under his direc- 
tion in Anthony Kelly's inspirational drama, "The Light at 
Dusk"; and others whom he believes are of equal ability. The 
story is by Anthony Kelly, the foremost motion picture dra- 
matist and adapter of to-day; it is a well known fact that 
Mr. Kelly demands real money in substantial quantity for 
his efforts. 

E. C. Earle, his head photographer, has photographed all 
of Mr. Lewis' success of the past year, and as men of his 
calibre are scarce as hen's teeth he naturally draws one of 
the largest salaries paid for this line of work. 

All in all, we think it safe to predict that Mr. Lewis' forth- 
coming productions will, if anything, be more carefully made, 
and, glancing at the list of talent enumerated above, neces- 
sarily more costly than any he has thus far made. Anyhow, 
it is a foregone conclusion that he will give us something 
worth while. 

Charles Abrams, who is handling the distributing end of 
the business, reports that since "The Barrier" — which Mr. 
Lewis made — was shown, the demand for this producer's pic- 
tures is enormous. Mr. Abrams has cancelled many contracts 
to handle the Lewis productions, and finding it necessary to 
have more room for the new venture has taken over the offices 
in the Candler Building, formerly occupied by the Amalga- 
mated Association. 



M. & R. Film Exchange 

Pacific Coast Theater Magnates, Entering Exchange Field, 
Buy H. Grossman's Program. 

THE film situation on the Pacific coast is given a new and 
interesting twist through the organization of the M. & 
R. Film exchange, Golden Gate avenue, San Francisco. 
The presence in New York last week of Charles Rosenthal, Jr., 
explains that he is the "R" of the concern, the other letter 
standing for Emanuel Mayer. For many years both have been 
associated in the operation of a string of legitimate theaters 
in Californian cities. The chain includes the famous Alcazar, 
from the stage of which were seen the first efforts of some of 
the foremost stars of the legitimate. 

Mr. Mayer, who is the nephew of David Belasco, has labored 
with Mr. Rosenthal in the building of legitimate theaters, and 
in later years they were among the first to raise fine edifices 
for motion pictures. Both are native San Franciscans and 
have spent practically all of their careers in purveying amuse- 
ment. 

At his hotel in New York Mr. Rosenthal announced that he 
had secured the territorial rights for the Pacific coast on the 
new program of H. Grossman, distributor. This is to embrace 
a substantial arrangement of varied releases, including the 
Flora Finch Comedies. A feature of the program is to be the 
monthly issue of one multiple-reel attraction, that will carry 
with it tremendous weight in the personnel of the producer 
and stars. 

The advent in the exchange field of the M. & R. means a 
very important change in the film map of the Pacific coast. 
Heretofore Messrs. Mayer and Rosenthal have dealt with film 
exchanges in supplying their theaters, but Mr. Rosenthal says 
that they had been contemplating this move for a long time. 

Mr. Rosenthal returns to the coast in a few days to take up 
actively the management of the film exchange. 



NEW SERIES FOR BUSHMAN AND BAYNE. 

Work on Metro's stupendous serial, "The Great Secret,"- in 
which Francis X. Bushman and Beverly Bayne are the stars, 
will end in about eighteen days. Mr. Bushman and Miss Bayne, 
under the direction of Wm. Christy Cabanne, who adapted and 
directed "The Great Secret," will begin on a new series 
of five-reel productions. Five plays already have been Ghoseri 
for this series. They will be of a type especially suited to the 
unusual talents of Mr. Bushman. 



New General Film Subjects 

Big Distributing Company Said to Be in Best Shape Ever to 
Please Patrons. 

GENERAL Film Company was never in better shape to 
serve its exhibitors and patrons than at present. "The 
War," General's great series taken at the battle fronts 
of France by official British Government photographers, is 
having tremendous popularity. Branch exchanges of the com- 
pany have been swamped with inquiries for them. The pic- 
ture rights are owned by Official Government Pictures, Inc., 
and all profits from their showing are being given to needy 
war relief funds, and to support the American Ambulance. 

In addition, early in March the two big Kalem series "The 
American Girl" and "A Daughter of Daring" will commence. 
The first series features Marin Sais, who astounds her audi- 
ences by her daring horsemanship. Frederick R. Bechdolt, 
the famous fiction writer, will write the stories. It is Mr. 
Bechdolt's first appearance as a scenario writer, and his first 
episode "The Black Rider of Tasajara" is a cleverly mysteri- 
ous plot well developed. The second series features that fair 
"daughter of daring," Helen Gibson, who has so often risked 
her pretty neck to give the required thrill to her audience. 
In "In the Path of Peril," first episode of "A Daughter of 
Daring," Miss Gibson is called upon to do one of her most 
thrilling feats. 

In addition to these series, General Film's Vitagraph series 
of two part dramas, featuring Lillian Walker will soon be 
issued. The first subject will be "Dimples' Baby," and will 
show Miss Walker to advantage as a young girl whose mater- 
nal instinct brings her great happiness. 

One other new series which bids fair to become tre- 
mendously popular is on General Film's Vitagraph program. 
This is a series of film versions of stories by that master of 
all short story writers, O. Henry. "Past One at Rooney's," a 
story of O. Henry's beloved — "Four Million" — will be the first 
subject. It deals with the people and places that he loved 
above all else — the scenes and characters of New York's lower 
East Side. The hero is a gangster, his lady love a street- 
walker, the scene of their romance is Rooney's dance hall. 



"THE BARRICADE (Metro). 

"The Barricade" is the March 5 release of Metro Pictures 
Corporation. Charming Mabel Taliaferro is the star of this 
five-act feature screen drama, directed by Edwin Carewe for 
Rolfe Photoplays, Inc., and photographed by John Arnoid. 

"The Barricade" is a vital story of society and the stock 
market. How "big business" can quickly make or break a 
man is graphically shown, and is illustrated in the case of 
Amos Merrill, who fails, and of the Westerner, John Cook, who 
succeeds beyond his wildest dreams. Thrilling scenes are 
shown of operations on the "curb" and in New York's stock 
exchange, when fortunes are lost and won in a moment. The 
apparent pandemonium that reigns on "the floor" when excite- 
ment is at its height has never been more faithfully depicted 
than in "The Barricade." 

In this Metro wonderplay Miss Taliaferro has the part of 
Hope Merrill, daughter of the man who is ruined. Miss Talia- 
ferro's splendid talents enable her to do full justice to the 
part of Hope Merrill. Clifford Bruce, last seen on the Metro 
program as star in "The Devil at His Elbow," has the part 
of the Western millionaire, John Cook, and Frank Currier, a 
favorite Metro player, is Amos Merrill. Robert Rendel, an 
English player brought to this country by the late Charles 
Frohman, plays the part of Gerald Hastings. 



TWO SUBJECTS IN UNIVERSAL FIVE-REELER. 

A distinct feature novelty will be presented by the Uni- 
versal Film Manufacturing Company early in March, when 
there will be released on their regular program service a five- 
reel Red Feather production which will be made up of two 
separate photo-dramas. This five-reel combination will con- 
sist of a three-act drama in which Cleo Madison, Molly 
Malone, Roberta Wilson and Jack Nelson are the principals, 
and a two-act Western comedy drama with Neal Hart, Ed- 
ward Hearn and Janet Eastman in the leading roles. 

This will be known as the Red Feather Double Attraction, 
and is an important step inaugurated by the Universal offi- 
cials in giving the public a five-reel entertainment of two 
subjects instead of restricting it to one subject padded out 
with unnecessary details and pretty atmosphere. Both of 
the subjects are suitable in themselves as complete five-act 
features, but the policy of the Universal is to afford the 
maximum entertainment in the minimum time. 



"THE VANISHING WOMAN"(Essanay). 

A sharp contrast between the old-fashioned woman and the 
modern woman is drawn in this production — one of the strong- 
est in which Essanay's stock company has yet appeared. This 
tensely dramatic photoplay is a unit of the "Is Marriage Sa- 
cred?" series and, as in previous units of this series, has to do 
with matrimonial, home-destroying complications. The cast 
includes such photoplay favorites as Marguerite Clayton, Ed- 
ward Arnold, Sydney Ainsworth, Lillian Drew and Thomas 
Commerford. The story has been well written and well staged, 
with excellent photography. "The Vanishing Woman" has a 
screen time of 29 minutes. The General Film Service is hand- 
ling its release. 



1378 



THE MOVING PICTURE WORLD 



March 3, 1917 



New Essanay Series 



Strong Pathe Program 



"Do Children Count?" Is the Title— To Be Done in Twelve 
Installments With a Screen Time of Thirty Minutes Each. 

GEORGE K. SPOOR, president of Essanay, announces a new 
series of short dramatic productions, the general title 
of which will be "Do Children Count?" Essanay's cycle 
of matrimonial complications, "Is Marriage Sacred?" has met 
with tremendous popularity among exhibitors and photoplay 
patrons alike. This cycle, however, will be concluded early in 
April. It is to provide a suitable substitute that "Do Children 
Count?" will be offered. 

The two series will have no connection other than that the 
latter will simply develop further the problems of matrimony. 
"Do Children Count?" will take up the problems arising from 
the advent of children in the home. 

Charles Mortimer Peck, author of the marriage photoplays, 
has been secured to write the forthcoming series. There will 
be twelve in all, each one to have a screen time of approxi- 
mately thirty minutes. Each will be a separate, distinct photo- 
drama in itself, and if the exhibitor desires, can be booked and 
run apart from the others. 

Little Mary V. McAlister, Essanay's celebrated child star, 
will be featured in each production. This little girl, though 
only six years old, has won a place in the hearts of hosts of 
photoplay patrons. She has developed a remarkable dramatic 
talent which will fit excellently into the roles for which she 
is cast in "Do Children Count?" 

Among the recent feature productions in which she has ap- 
peared were Henry B. Walthall's current drama, "Little Shoes," 
"The Little Missionary," and many others. A capable stock 
company has been formed to support the diminutive star. 

Underlying these problem plays will be a direct appeal for the 
children in the home. For that reason the productions should 
prove of interest to parents as well as children. Each one 
will have a separate title, as in the "Is Marriage Sacred?" 
dramas and the Black Cat features. The General film service 
will handle the releases. 

Several powerful dramatic offerings are ready for release 
under the "Is Marriage Sacred?" title. "The Extravagant 
Bride," to be presented February 24, presents the problem 
growing out of the marriage of a rich girl, used to every 
luxury, to a youth of moderate means. "The Vanishing 
Woman," for release March 3, draws a contrast between the 
old fashioned woman and the college girl of today, whose mod- 
ern ideas get her into trouble. "The Pulse of Madness," to be 
offered March 10, reveals a young woman who stops at nothing 
to win the man she loves. 

One of the mostiiovel ideas ever put into a short production 
is offered in "The Five Dollar Bill," a Black Cat feature, to be 
presented March 6. It demonstrates how that much money can 
bring happiness, despite the high cost of living and loving. 
•Aladdin Up-To-Date," to be released March 13, is another de- 
cidedly interesting photodrama of this series. 



"HEALTH RESORT"— NEXT CHAPLIN. 

Charles S. Chaplin, having entirely recovered from the injury 
received from a falling lamp post during the filming of his 
last comedy, "Easy Street," has started work on the tenth of 
his funny pictures. This latest child of the Chaplin brain is 
entitled "Health Resort" and gives Mr. Chaplin an entirely new 
angle on which to hang his inimitable funny business. "Health 
Resort" will be released in March. 



LANGSTADT-MEYER GAS SET. 

The engraving shows a direct connected gasoline driven 
generating set which is being manufactured by Langstadt- 
Meyer Co., of Appleton, Wis., for furnishing electric current to 
those people outside of town and city where electric power 
from a central station is not available. 

The machine is low speed, which means long life and low 

maintenance cost, me- 
dium weight, compact, 
and clean. They are es- 
pecially adapted for fur- 
nishing current to thea- 
ters situated in small 
towns where power from 
a central station is not 
available. The current 
supplied enables the 
owner to operate fans, 
house lights, and pro- 
jectoro. 
An experienced engineer is not 'necessary, as anyone fa- 
miliar with the operation of automobiles or marine engines 
is competent to give the units what little care is needed. 

The special feature is the automatic gasoline feed system 
which forces fuel into the auxiliary tank of one quart capacity 
from a 60 or 100 gallon main tank buried in the ground out- 
side the building. Fuel flows from the auxiliary tank to the 
carburetor by gravity. This installation complies with the 
insurance requirements, as there is never more than one quart 
of gasoline inside the building at any one time. 

These units ara built in two sizes. 4KW and 5KW capacity, 
prices and specifications of which may be obtained from your 
regular dealer or from the factory, Langstadt-Meyer Company, 
Appleton. Wisconsin. 




Feature, Two Serials, Comedy, Fashion, Scenic, Cartoon and 
News Films Make Big Showing for March 4. 

A GOLD Rooster Play, two serials, a one-reel comedy, a 
split reel fashion and scenic, a split reel cartoon and 
scenic and two issues of the Pathe News make up 
Pathe's strong program for the week of March 4, 1917. 

"Her Beloved Enemy" is the Gold Rooster play produced by 
Thanhouser, featuring Doris Grey and Wayne Arey, supported 
by J. H. Gilmour and Gladys Leslie. "Her Beloved Enemy" 
was written by Philip Lonergan. It is a comedy-melodrama 
with many of the human touches that characterize the work 
of Agnes C. Johnston, who is also a Thanhouser photoplay- 
wright. 

The advertising matter available through Pathe Exchanges 
includes one and six sheets and two styles of three sheets, a 
banner a window card, photographic lobby display and 
heralds. 

"The Flag Despoiler" is the fourteenth episode of "Pearl of 
the Army" produced by Astra, starring Pearl White. This 
chapter moves at a fast pace as the story reaches its com- 
pletion. The episode deals with the attempt of America's 
enemies to haul down the Stars and Stripes from the Capitol 
and Pearl's successful campaign against them. In this episode 
the identity of the Silent Menace is disclosed and the interest 
stimulated in the love story of the next episode. 

The eighth chapter of "Patria," entitled "Red Night" takes 
its place in the program. The serial written by Louis Joseph 
Vance features Mrs. Vernon Castle, the best known and best 
dressed woman in America. 

This episode shows a strike at the Channing munition works 
with Patria bringing it to an end by acceding to the men's 
demands on the condition that they undergo military train- 
ing; an explosion which is a reproduction of the Black Tom 
disaster in New York harbor, and the blowing up of a ship 
at sea with Patria and Donald clinging to the mast. 

"Deep Dyed Villainy" is the title of a Mittenthal comedy 
in one reel. Heinie stung by Cupid's darts is some gay 
Lothario. After many adventures he and Louie . learn that 
when a man's married his troubles begin. There is a one- 
sheet on this picture. 

The twenty-first release of popular Florence Rose Fashions 
is entitled "Morning Hours." It is on the same reel with 
Picturesque Catalonia, a scenic gem showing the town of 
Ripol in Catalonia, Spain. 

"A Hot Time in the Gym" is the title of George MacManus' 
"Bringing Up Father" cartoon, animated by Edward Grin- 
ham. This is on the same reel with "Government Pets of 
the Yellowstone Park," a very attractive scenic. 

Hearst Pathe News No. 20 and No. 21 round out the program. 



No Slip-Ups of "Stingaree" 

Five Two-Part Episodes Completed — Release Date Will Not 
Be Set Until End of Series Is in Sight. 

t«TTTE regard any failure of ours to deliver prints of 
y V Kalem subjects to all of the General Film exchanges 
in time to fill first run dates as a breach of good 
faith," says a representative of the Kalem Company. "Un- 
avoidable delays will occur; bad weather can disrupt the best 
laid plans, likewise negatives can be delayed in transit, but 
most of the delays to which exhibitors are subjected are 
chargeable to a lack of co-operation between studio and fac- 
tory. It is this kind that we have by hard work practically 
abolished." 

This official went on to say that the Kalem Company has 
received numerous requests to set a date for the release of 
the further adventures of "Stingaree," written by E. W. 
Hornung, and featuring True Boardman, but that it had deter- 
mined to keep faith with the exhibitors and would therefore 
make no such announcement until the entire series was prac- 
tically finished. 

Five two-part episodes have been taken and are now under- 
going a process of trimming and titling and the company is 
working on the sixth "Stingaree" adventure. This might 
seem, on first thought, to be a safe margin upon which to 
begin releasing the new series, but that is not the Kalem way. 

With regard to "The American Girl" and "A Daughter of 
Daring," the new series productions to be released the first 
of March, the same policy is in effect. There are never less 
than three episodes of each on hand in the New York offices 
and these are edited well in advance of their delivery dates. 



VOLCANIC ERUPTION IN HEARST-PATHE NEWS. 

What are undoubtedly the most remarkable pictures of a vol- 
canic eruption ever taken are shown in the'Hearst-Pathe News 
No. 13. Kilauea. the famous Hawaiian volcano, is again in 
eruption, and the Hearst-Pathe news cameraman, standing on 
the brink of the crater, took many scenes which defy descrip- 
tion. Among them are several of a lake of lava so violently 
agitated by tremendous forces that it resembles a sea in a 
storm, even to the point of breaking against the surrounding 
rocks in molten spray. The cameraman in taking these pic- 
tures gave an exhibition of nerve which is worthy of the high- 
est commendation. The pictures will create a sensation wher- 
ever shown. 



March 5, 1917 



IHL MOVING PICTURE WORLD 



1379 



Marguerite Clark Heads Paramount 

This Time in "The Fortunes of Fifi" — Many Novelties on the 
Program or the Week of February 26. 

MARGUERITE CLARK whose success in "Miss George 
Washington" and "Snow White," has been widely ac- 
claimed, will make her next appearance on the Paramount 
Program the week of February 26, when she will be seen in 
the Famous Players production of "The Fortunes of Fifi," 
written by Molly Elliot Seawell. 

Since the inception of the Paramount Program, two years 
ago, no productions have created such sensations as those 
in which Miss Clark recently starred. Her "Snow White" 
has been heralded from coast to coast as one of the biggest 
money-getters that exhibitors have ever had, while "Miss George 
Washington" is a close second from a box office standpoint. 
Both these productions have compelled hundreds of exhibitors 
to advertise in front of their theaters on the days the pro- 
ductions were shown, "Standing Room Only." 

In "Snow White," Miss Clark played the role of the delight- 
ful little princess whose faith in her feathered friends brought 
her safely through many perils. "Fifi," though equally charm- 
ing, is quite another character. She is a little minx of a 
French actress whose colossal conceit makes her believe that 
she is a great actress despite the failure of the first company 
with which she becomes connected. 

"The Fortunes of Fifi," which was directed by Robert G. 
Vignola, includes in the supporting cast, William Sorelle, 
John Sanpolis, Yvonne Chevalier, Kate Lester, Jean Gauthier, 
and J. K. Murray. 

The other five reel feature on the Paramount program for 
this week will be "Those Without Sin," a Lasky production 
in which Blanche Sweet plays the leading role, and in which 
she is supported by Thomas Forman, Chas. H. Geldert, James 
Neill, Maym Kelso, Mabel Van Buren, Dorothy Abril, Guy Oliver, 
Chas. Ogle, Edna Wilson, Billy Jacobs, Mrs. Lewis McCord, 
Jane Wolff and Mrs. Smith. The production was directed by 
Marshall Neilan, and was taken from the story of George 
Du Bois Proctor and Thomas Geraghty, while the scenario 
was written by Harvey Thew. 

This production gives Miss Sweet an exceptional and un- 
usual opportunity to display her many inimitable character- 
istics, and in the character of Melanite Landry, a Richmond 
girl, prior to the time of the War of the Rebellion, she has 
a character which fits her in every particular. 

Surrounding the program for this week are three exceptional 
short reel features: the 55th edition of the Paramount-Bray- 
Pictographs, the magazine-on-the screen, in which four very 
interesting subjects are dealt with; the 56th of the series of 
"Weekly Trips Around the World," personally conducted by 
Burton Holmes, in which he takes his fellow travelers to 
visit exquisite Lake Louise, and' a Klever Komedy entitled 
"Some Doctor," in which Victor Moore plays the title role. 

In the 55th edition of the magazine-on-the-screen, Para- 
mount's theater patrons will have a brand new laugh in store 
for them, for in this release there will be shown for the first 
time the Quacky Doodle family, for the amusement of the 
old and young, the family being made up of Quacky Doodles, 
Danny Doodles and the little Doodles, these having been 
conceived by Johnny B. Gruelle, who attained international 
fame when he won the thousand dollar prize offered by the 
N. Y. Herald for the best comic series of drawings. These 
creatures were his creation, and they will appear regularly 
in the Pictographs in connection with "Colonel Heeza Liar" 
and "Bobby Bumps." 

"How Cathedral Windows are Made" is a particularly in- 
teresting subject which is treated in this screen magazine, 
because when once you know how the famous windows of 
Westminster Abbey were made, and from whence comes the 
superb jewels and ruby glass in the windows of Notre Mame 
de Paris, one will look with great respect on the broken soda 
bottles in their dust bin and greet with joy, the crash of their 
best berry-bowl, as it splinters on the hard floor of the 
kitchenette. 

Another interesting screen subject, edited by Waldemar 
Kaempffert of the Popular Science Monthly, is included in this 
release, entitled "Putting Rivers to Work" and depicts some 
of the remarkable undertakings by the U. S. Geological Sur- 
vey Department, who are on the constant lookout for streams 
and rivers with sufficient flow to turn the wheels of industry. 
The concluding subject of this release is an amusing one, under 
the caption of "Two Boobs and a Manatee," which shows two 
fishermen, who, bent on capturing a swordfish, capture a sea 
cow or manatee. 

A continuous roar of laughter will be found from begin- 
ning to end in the latest Klever Komedy, "Some Doctor," to 
be released by Paramount, February 26, in which the "Some 
Doctor" is no other than Victor Moore, who, in the title role 
of an M. D. after he has invented a new contrivance for the 
healing of all diseases, succeeds in getting himself in a 
hundred and one complications which not only nearly cause 
him to lose his entire professional business, but causes great 
consternation in his community. 

Burton Holmes, the world's greatest traveler, will release 
this week, his 56th "Little Journey," which he has been 
conducting for Paramount, taking his fellow travelers to ex- 
quisite Lake Louise in Canada. 

The loveliest beauty spot of all Canada is, without doubt, 



Lake Louise. From Banff, Mr. Holmes asks you to go with 
him through a scenic wonderland, through picturesque can- 
yons, overshadowed by snow-capped mountain peaks, from 
one of the most complete of up-to-date hotels of today to the 
lovely chateau which is so placed on the banks of Lake Louise, 
as to give to the tourist the most perfect outlook. On the 
way from Banff, you will encounter a shower followed by 
a rainbow, one of the few absolutely genuine rainbows ever 
caught by a motion picture camera. 

In addition to Lake Louise, Mr. Holmes takes you to Lake 
Agnes, Mirror Lake, and to Lake O'Hara and Moraine Lake 
in the Valley of the Ten Peaks, and on other days, up 
delightful mountain trails to the lakes in the clouds — literally 
up into cloudlajid — beside following a real Swiss guide over 
the surface, and to the ice cave of Victoria Glacier. By this 
delightful easy chair journey Mr. Holmes will take you to 
the spot from whence he will begin, one week later, a wonder- 
ful climb through the Yoho Valley, another of Canada's cele- 
brated beauty spots. 



Some New Fox Players 

Several Popular Screen Artists Added to Forces— Irving 
Cummings Makes Debut. 

WILLIAM FOX announces the acquisition of several new 
players this week. Probably the best known of them all 
is Larry McLean, the big catcher who was the main- 
stay of the New York National League team a short time since 
and who will be with Christy Mathewson's Cincinnati Reds 
during the coming season. McLean will be seen in a small 
part in William Nigh's initial Fox production. Appearing with 
him will be Walter Bennett, one time of the Pittsburgh nine. 

Ben L. Taggart, with many Selig pictures, and former "op- 
posite" for Irene Fenwick, with Kleine, has been engaged to 
play as chief in support of Valeska Suratt. Mr. Taggart, 
thirty-one years old, probably qualifies as the youngest vet- 
eran of the Boer War. Mr. Taggart is a Canadian, and ran 
away from his home in Ottawa to fight with the English forces 
in South Africa. After the cessation of hostilities, he was 
selected as one of the special guard of honor which flanked 
the late King Edward VII. during his coronation services. 

The complete cast has now been picked for the Virginia 
Pearson subject. It includes, besides the star, Irving Cum- 
mings, Nora Cecil, Grace Henderson, Nellie Slattery, Alex K. 
Shannon, G. De Varney, Charles Craig, Lillian De Vere and 
Ted Griffin. Miss Cecil, Miss Henderson, Miss Slattery, Miss 
De Vere and Mr. Griffin are all new to Fox Films. Mr. Craig 
was in "The Serpent," "Where Love Leads," and "Under Two 
Flags." Mr. Shannon appeared in "Daredevil Kate," "Am- 
bition," and "The Battle of Life." Mr. De Varney is in "The 
Tiger Woman," released on Feb. 19. 

Irving Cummings has his debut as a Fox photoplayer in 
"Sister Against Sister," which is scheduled for March 5. He 
has the role opposite Virginia Pearson. In the company are 
Walter Law, Maud Hill, Calla Torres, William and Archie Bat- 
tista and Jane and Katherine Lee. 

William Nigh's aggregation of Fox players will go to Tuxedo, 
N. Y., early next week to complete the outdoor work on his 
screen drama. The picture will be completed within a fort- 
night. 

Out in the Pacific Coast Studios some big "sets" have been 
erected for use in various films under way. An enormous ball- 
room setting was built in the Hollywood plant for the final 
scenes in the George Walsh subject. On the wind-swept rocks 
of the San Fernando Valley near Chatsworth, Cal., a great 
castle has been raised two hundred feet above the plain. 
Leading down from it are two arms of stairs, severity in each 
arm, which descend in horseshoe shape. Beneath are fifty 
houses, not two of which are painted in the same colors. The 
effect from the pinnacle of the hill is that of a gorgeously 
colorful rainbow. The whole set represents the skill and 
genius of George Grenier, Fox technical director in the West 
Coast studios. Incidentally, it represents also an outlay of 
almost $25,000. 



"THE GENTLE INTRUDER" A MONEY GETTER. 

With a star of the drawing power of Mary Miles Minter, a 
story of real heart interest handled with the skill and genius 
of James Kirkwood, and made into a screen drama by the aid 
of an excellently chosen supporting cast, the release of "The 
Gentle Intruder," Mary Miles Minter's next Mutual Star pro- 
duction, the week of February 19, will make available to the 
exhibitor a drama of exceptional box office value. 

As "Sylvia" Mary Miles Minter, with her sunny curls on the 
top of her head — a grown up heroine for the first time — has 
unprecedented opportunity for real acting in this picture. Her 
sweet personality dominates the picture and makes a ha"ppy 
ending for all, when, at the close, the true state of affairs is 
exposed. 

In the leading juvenile role oposite Miss Minter is George 
Fisher, an actor of recognized ability. Eugenie Forde as a 
proud social climber; Harvey Clarke as her husband, a con- 
science tortured lawyer; Marie Van Tassell as an invalid spin- 
ster, Franklin Ritchie and George Periolat add much to the 
worth of the play. 

"The Gentle Intruder," Miss Minter declares, is her favorite 
of all the photoplays in which she has appeared. 



J ,)N I 



lilil MUVlJNLr -bML/lUKii WUKLU 



March 6, iyi/ 



Mutual Program 

Marjorie Rambeau Heads the Week of February 26 With 
"The Greater Woman"— Many Good Specialties. 

MARJORIE RAMBEAU, celebrated stage star, will make her 
first screen appearance in "The Greater Woman" on Feb- 
ruary 26. This is the first of a series of pictures which will 
be released by the Mutual Film Corporation starring Miss 
Rambeau. This feature, produced by the Frank Powell Pro- 
ducing Corp., is a picturization of the play by the same title 
by Algernon Boyesen, and is the first of Mr. Boyesen's works 
to reach the screen. 

Supporting Miss Rambeau in "The Greater Woman" are Au- 
brey Beattie, Hassan Musselli, Frank Ford, Sara Haidez, Jose- 
phine Park, Margaret Grey, H. G. Patte and Louis Stern. 

On February 26 also will be released the seventh of the "Ad- 
ventures of Shorty Hamilton" series, "Shorty Hooks a Loan 
Shark," in which Shorty and his cowboy friends find themselves 
in the toils of a money lender. It is one thing to have some- 
one handy from whom you can borrow money to pay your 
gambling debts, but quite another when the day comes around 
to pay up. Shorty and the boys do not quite dare kill the 
loan shark, but when they get through with him there is not 
much left. They decide they have done almost too good a job 
and so put him in a coffin while he is unconscious and ship 
him to New York. But Anita Keller arrives just then looking 
for this same shark, who is wanted by the government, so the 
money lender is rescued from the coffin only to be placed 
under arrest. 

No. 10 of the Mutual-Niagara series "The Perils of Our Girl 
Reporters," is entitled "Taking Chances." Helen Green plays 
the lead in this picture, the story of which tells of a pretty 
southern girl who attempts to run her father's country news- 
paper after his death. She makes a failure of this venture, 
but is a success in a position as reporter for a big metropolitan 
newspaper. In her first assignment she not only captures a 
whole gang of criminals, but her skilful harMling of the big 
story also wins her a husband. 

George Ovey, Arthur Munns, Clair De Witt, Clair Alexander, 
and Helen Gilmore furnish all the fun in "Jerry's Romance," 
a one-reel comedy, released March 1. George Ovey, as Jerry, 
has to go through the terrible agony of attending the wedding 
of the girl who has rejected him. He does everything wrong 
during the wedding party, and also, later, when he attempts 
to help the husband out in some of the difficulties of married 
life. 

The American contributes two short dramas, "Calamity Ann's 
Protege," released March 2, in which Louise Lester and J. War- 
ren Kerrigan have the leads, and "Cupid and a Brick," ready 
March 3, with J. Warren Kerrigan and Jack Richardson play- 
ing the principal parts. 

In "A Rummy Romance," scheduled for March 4, Paddy Mc- 
Quire is seen as a country rube and Lillian Hamilton plays the 
role of his sweetheart. While Paddy is trying to scrape to- 
gether the thousand dollars which the girl's father says he 
must possess before they can marry, his sweetheart elopes with 
a city chap who proves to be a crook. Going to the city to 
rescue her, Paddy is relieved of his money and then thrown in 
the cistern and the water turned on. Lillian manages to rescu* 
him, however, before the water becomes too deep, and mar- 
ries him before any more accidents occure. 

"Tours Around the World" No. 17, released February 27, 
shows Vienna, one of the most picturesque cities in Europe. 
The pictures include the cake market, the flower market, the 
Hochstrahlbrunnen, one of the most beautiful fountains in the 
world; the Schwarzenberg palace, the City Hall, the House of 
Parliament, the Grand opera house and Emperor Franz Jo- 
seph's Votive church. The Gota Elf, Sweden's most important 
river, connecting Lake Venern with the Kattegat, is also 
shown. The scenery is typical of Sweden's waterways, and 
particularly beautiful are the pictures of the Island of Hissin- 
gen and the locks around the falls at Trollhattan. Toledo, 
Spain, situated upon a rugged granite promontory, is also 
pictured. Of particular interest are the magnificent Gothic 
cathedral, the fortified bridge at Alcantara and the citadel 
of Alcazar. Other interesting scenes are the former hospital 
of Santa Cruz, the baths of Caba and St. Martin's bridge. 

On February 28 comes No. 77 of "See America First," with 
scenes from the battlefields of Chickamauga and Chattanooga. 
Transferred to the screen from Chickamauga are Vineyard 
Field, Poe Field and Kelly Field, Brotherton House, Snodgrass 
Hill and Snodgrass House. There are pictures of the Wisconsin 
Cavalry memorial and the Second Minnesota monument. The 
Battle of Chattanooga consisted of three separate engage- 
ments — Orchard Knob, Lookout Mountain and Missionary Ridge. 
The pictures of the battlefields include where General U. S. 
Grant had his headquarters, where the Battle Abo*e the Clouds 
was fought, and a distant view of Chattanooga from Lookout 
Mountain. 

On the same reel is a Gaumont Kartoon Komic, "The Elu- 
sive Idea," animated for the screen by Harry Palmer. The 
pictures tell of the tribulations of an artist in capturing an 
idea suitable for illustrating. 

On February 28 also is released the Mutual Weekly, the news 
film. 

Reel Life No. 44 is scheduled for March 4. This takes up 
the subjects of "Strange Industries of the Arabs," "Conch 
Artistry, "Will This Cure Cancer?", "Criminal Cuteness" and 
"Making Rubber Shoes." 



Thirty-One Universals 

Big U Program for Week of February 26 Is Full of Meat. 

THIRTY-ONE varied and interesting reels ranging from 
the five part Red Feather feature to the one act comedies 
and single reel educationals are offered on the Universal 
program for the week of February 25. This Is an excep- 
tionally strong program affording all types of motion picture 
story presented by excellent casts and produced without re- 
gard for expense in obtaining the desired results. 

The leading feature of the week is the five act Red Feather 
drama, "The Girl and the Crisis." William V. Mong is the 
author and producer of this feature, in which Dorothy Daven- 
port plays the leading role supported by Charles Perley, 
William V. Mong, Harry Holden, Alfred Hollingsworth and 
Forrest Seaberry. "The Girl and the Crisis," is a stirring 
drama of love, finance and politics and is replete with dramatic 
situations relieved by scenes of light comedy. It will be 
released on Monday, February 26, on which day will appear 
the Nestor comedy "A Million in Sight," produced by L. W. 
Chaudet from the scenario of Bess Meredyth and story of 
Virginia Kirtley with Eddie Lyons, Lee Moran and Edith 
Roberts. 

"Mary From America," a three part comedy drama released 
as a Gold Seal, is the feature offering of Tuesday, February 27. 
This is an unusually interesting photoplay made from the 
original story of Elizabeth R. Carpenter, by Maude Grange 
and produced by Douglas Gerrard. Ruth Clifford and Douglas 
Gerrard head the cast which includes such well known players 
as Francis Marion, Margaret Whistler, Harry Crane and Percy 
Challenger. The other release of this date is the Victor comedy 
drama, "A Novel Romance," with Flora Parker De Haven 
and Paul Byron furnishing most of the fun. 

"Spike's Bizzy Bike," an L-Ko twoireeler is the chief re- 
lease of Wednesday, February 28. This is one of the tun : 
niest L-Ko's of the year with Dan Russell, Marjorie Ray 
and Vin Moore adding to the gaiety of the nations. The 
regular issue of the Universal Animated Weekly comes out 
on Wednesday. 

"The Rented Man," a Rex two-act drama with Claire Mc- 
Dowell, M. K. Wilson and Francis Marion in the leading roles, 
is the chief offering Thursday, March 1. The story is by Annie 
Hamilton Donnell and was scenarioized and produced under 
the direction of Ruth Ann Baldwin. This is a decidedly novel 
human interest drama in which Francis Marion gives a splen- 
did performance. The Victor comedy, "They Were Four," with 
Neal Hart, and the Imp drama, "An Hour of Terror," with Matt 
Moore and Jane Gail, are other Thursday offerings. 

The Universal Screen Magazine No. 8, which will appear Fri- 
day, March 2, is alive with interesting subjects. Beginning 
this week the Screen Magazine will be issued weekly instead 
of twice a month. The Big U two-act war drama, "A Battle 
of Wits," featuring Harold Lockwood, and the Imp drama, 
"Evil Hands," with Edith Roberts and Edward Hearn in the 
leading roles, will also be released on Friday. 

On Saturday, March 3, the Bison two-act Western drama, 
"The Tornado," with Jack Ford in the lead, will appear. The 
Joker comedy, "Passing the Grip," with William Franey and 
Gale Henry, and the Laemmle drama, "Undoing Evil," featuring 
King Baggot, are other Saturday releases. 

The Imp underworld drama, "Tangled Threads," with Lori- 
mer Johnston, the Big U drama, "Buried Alive," with Wallace 
Reid and Dorothy Davenport, and the Powers split reel, "Mr. 
Fuller Pep — An Old Bird Pays Him a Visit," a comedy cartoon, 
and the Dorsey educational, the Land of Buddha, are the Sun- 
day releases. 

The tenth episode of the Universal super serial, "The Purple 
Mask," entitled "The House of Mystery," carries Grace Cunard 
and Francis Ford through more harrowing adventures. 



"MAX WANTS A DIVORCE" (Essanay). 

Max Linder is in the midst of the production of his second 
comedy, "Max Wants a Divorce." The story has to do with 
Max's flirtatious disposition. He has hardly left the altar rail 
before his eye rests upon a chic young lady sitting in the front 
pew at the wedding. Arriving at their honeymoon apartment, 
Max and his bride, both still in their wedding clothes, began 
their "life's battle." Having thoroughly wrecked the apart- 
ment, baby grand piano, etc., the two enter peace negotiations 
and it is agreed that Max shall get a divorce at once. The 
plan is that Max shall compromise himself and his wife shall 
rush in with detectives and thus get the evidence. The chic 
young person of the church pew is decided upon as the "other 
woman." Max engages an apartment for the purpose of the 
plot, and then invites the c. y. p. to meet him there. Unfortu- 
nately both Max and the "other woman" in going to the apart- 
ment get mixed and enter the private sanatorium of Dr. Squir- 
rel, specialist in "nuts," across the hallway. They are promptly 
rushed into padded cells with a score of lunatics. Max believes 
his fair companion really is crazy, and she believes he is crazy. 
Each is off the other for good. Then Max's bride and the de- 
tectives arrive and also mistake the apartment. They like- 
wise are rushed into the "dippy" cell and the little party is 
complete. But Max is so joyous over having es'caped from the 
crazy woman's clutches, and the latter ditto, that he promises 
his wife "never again" in flirting.' 



March 3, 1917 



THE MOVING PICTURE WORLD 



1381 



Kalem Companies Busy 

Several Serials, Ham Comedies and Incidental Subjects Keep 
Things Going at Los Angeles and Jacksonville. 

A PERIOD of bustling- activity has settled down upon the 
Kalem forces in Southern California. It is pretty equally 
divided between the production of episodes of "The 
American Girl," "A Daughter of Daring," the further adven- 
tures of "Stingaree" and the Ham Comedies. 

The quarters at Glendale have taken on an air of perpetual 
motion. What with the enlarged force of carpenters, masons, 
plumbers and workingmen employed on the new enclosed studio 
and the large number of extras the directors are demanding 
for their pictures there is scarcely breathing space for the 
stars or parking space for their cars. 

James W. Home, who is directing Marin Sais and supporting 
company in "The American Girl" series, recently staged a raid 
on a Glendale bank and carried off five thousand dollars in 
gold while the cashier stood meekly by. Home had a guard 
of picked cowboys and has promised to return the money after 
he has completed "The Golden Eagle Trail," a future episode 
of the series. 

Ham and Bud have had their hands full handling a mob of 
Mexicans who were engaged to portray the roles of specta- 
tors at a comedy bull fight. Glendale offered better facilities 
for handling this picture than Hollywood and so the arena 
was built on the newly acquired Glendale land. When the 
cousins of Villa found that they were parties to a burlesque 
of their national pastime they struck on the spot, and it 
required the combined wiles of the entire studio force to make 
them see it through. 

Frank Clark, the noted character actor, who was with Selig 
for eight years, plays an important part in one of the new 
"Stingarees." It is anticipated that he will continue in True 
Boardman's support indefinitely. 

Frederick R. Bechdolt, the author of "The American Girl" 
stories, is so delighted with Glendale that he has rented a 
bungalow near the Kalem studio and will spend the major 
portion of his time on locations with the company. Mrs. 
Bechdolt has also become quite &n ardent fan and is anxious 
to pose, a request which will be granted whenever she is ready. 

Phil Lang, scenario chief, while en route to the studio a 
few clays ago in a hired auto, was precipitated to the road- 
way when the machine he was in collided with another. Be- 
yond some temporary damage to his clothing he came out of 
the wreck as unharmed as any of the characters he has 
devised stunts for — and that's saying a lot. 

Down in Jacksonville, Florida, Robert Ellis is planning to 
introduce a new character into the "Grant, Police Reporter" 
ser ies — a Master Mind, crippled in body but possessed of the 
cunning of a Sherlock Holmes, although diverted to criminal 
channels. He will play the role himself as well as direct 
the succeeding episodes of this popular series of newspaper 
stories that feature George Larkin and Ollie Kirkby, and are 
written by Robert Welles Ritchie. 



"SPIRIT OF ROMANCE" TO STAR VIVIAN MARTIN. 

Vivian Martin, who scored such a tremendous success in the 
recent Pallas-Paramount adaptation of G. Vere Tyler's popular 
story, "The Wax Model," is the star of "The Spirit of Romance," 
which was written especially for her by George Hopkins. It 
Is scheduled for release by Paramount on March 22. 

Though no special claims are made for "The Spirit of Ro- 
mance" as a spectacular picture, as a matter of fact some of 
the settings which were used represent a tremendous value — 
for instance, after Abby-Lou becomes the beneficiary of the 
supposedly late lamented Joseph Snow, the furniture which was 
procured for her bedroom is an elaborately enameled Venetian 
set which was valued at twelve thousand dollars. It was 
loaned to the producers by one of the wealthiest citizens of 
Los Angeles. There is another extremely elaborate and ex- 
pensive set used in a ballroom scene which forms the climax 
of the picture. It is one of the largest and most elaborately 
decorated sets ever erected in the Pallas studio. 

In the cast supporting Miss Martin there are some of the 
best known names on the screen, among them the popular 
Colin Chase, Herbert Standing, George Fisher, John Burton 
and Elinor Hancock. The production was staged under the 
direction of E. Mason Hopper. 



"HELL MORGAN'S GIRL" (Bluebird Special). 

Having found an attraction that meets requirements as a 
special feature, Bluebird will release "Hell Morgan's Girl," 
March 5, independent of the program. The feature will be 
handled along State right lines by Bluebird exchanges in 
quite the same manner "The Eagle's Wings" was circulated 
by the same firm last December. 

"Hell Morgan's Girl" tells a sensational story that leads up 
to climaxing episodes in the San Francisco earthquake and 
fire. Dorothy Phillips is the star of the occasion, with Lon 
Chaney and William Stowell her principal support. Joseph 
De Grasse directed the feature from Ida May Park's scenario 
which was based on a story by Harvey Gates entitled "On 
the Wrong Side of Paradise." 

Frisco's Barbary Coast is the location of a great majority 
of the episodes, the interior of "Hell" Morgan's dance hall and 
saloon furnishing the dominant seenes. There is a big scene 
in an artist's studio, as well. But the climax which comes 
with the earthquake and attendant fire has been made thrill- 
ing and realistic, as the principal sensation of the five-act 
melodrama. 

The story ends with a reproduction of scenes at the Presi- 
dio, whence thousands fled for safety and succor in the days 
immediately following the earthquake, nearly eleven years 
ago. Great throngs are shown in this refuge where the 
strands of the story center in the concluding episode. 



WORK ON GEO. M. COHAN PRODUCTION HELD UP. 

Work on the initial George M. Cohan Artcraft production, 
"Broadway Jones," had to be suspended, due to the fact that 
practically all the principals in the cast were temporarily 
blinded from the powerful lights used in the big Knickerbocker 
Hotel lobby set. The first to become afflicted was George 
M. Cohan, who had to be led from the studio, and journeyed 
to Atlantic City to join his wife and children for a short rest. 
He is rapidly recovering and expects to be back at the studio 
in a few days. Marguerite Snow, who plays opposite the star, 
Crawford Kent and Ida Darling were among those -jompelled 
to leave the studio, but it is expected that they wWl be able 
to resume work shortly. 



NEW ENID BENNETT VEHICLE. 

"One of the most delightful stores that has been attempted 
at the Ince studio in months," is the verdict of those who have 
read the scenario and looked on at the rehearsal scenes of the 
new starring vehicle that C. Gardner Sullivan has written for 
Enid Bennett's third appearance on the Triangle program 
under Ince auspices. Miss Bennett will take the part of a lit- 
tle daughter of the rich. In fact, her family is so very wealthy 
that its members are viewed with suspicion, servility and awe. 

Naturally enough, the child has grown up in such an atmos- 
phere with a reputation for snobbishness. And she Is in a fair 
way of becoming impossible because of her loneliness and isola- 
tion. She is sent to a fashionable finishing school by her par- 
ents, but there her reputation follows her, and in spite of her 
shy and pathetic efforts to fraternize with her fellow students, 
she is virtually ostracized. 

How she finally overcomes the obstacles that stand in her 
way of being her own natural, affectionate self add unique 
interest to a story of genuine charm. The assurance is given 
that C. Gardner Sullivan has turned out a worthy successor 
to such well known hits as "Home," "Plain Jane" and "The 
Bugle Call." 



FRIEDMAN 



ENTERPRISES, INC., 
MORMON MAID." 



HANDLE 



Benjamin Friedman, one of the foremost exchange men in 
the country and a prominent figure in film circles in the north- 
west, has recently organized a company to be known as Fried- 
man Enterprises, Inc., incorporated for $250,000. The corpora- 
tion headquarters are at 923 Longacre Bldg., New York city, 
and Hiller & Wilk, Inc., are the representatives for the com- 
pany. 

The purpose of this concern is to handle the larger film 
productions in the open market. The first of these will be 
shown at the Strand theater, New York, Wednesday morning, 
February 14. It is entitled "A Mormon Maid" and is a pow- 
erful photodrama of early Mormon days. The picture is five 
reels in lenght and presents Mae Murray and Hobart Bosworth 
in the leading roles. 



WARREN COMPLETES CAST. 

With the acquisition of Harry Benham, formerly of Than- 
houser and the "Million Dollar Mystery," and Theodore Frie- 
bus, known the country over as one of the best stock actors, 
Edward Warren has completed his cast of principals for his 
production now known by the title, "The Transgressors." 
The cast lines up as follows: Walter Hampden, Charlotte 
Ives, Marie Shotwell, Sheldon Lewis, Harry Benham, and 
Theodore Friebus. It is one of the most expensive cast of 
players ever assembled for a single production. 

Work has been going forward on Mr. Warren's production 
rapidly. A big bazaar scene built at an expenditure of sev- 
eral thousand dollars will be one of the many big and sensa- 
tional features of this big picture. After studio work will 
have been completed the company will go south for exterior 
settings. 



MME. BLACHE ADAPTING STORY FOR ART DRAMA. 

Madam Blache, the producer of those Art Dramas which are 
released by the U. S. Amusement Corporation, is at work 
at the present time scenariozing "Nantas," the celebrated 
novel written by Emile Zola, the eminent French writer. Al- 
though the book has been translated into English, as well 
as into almost every other modern language, Madam Blache 
is basing her screen version on the original French version. 
Being a countrywoman of Zola's she is particularly well 
adapted to catch the spirit of the work, and transpose it most 
effectively to the screen. 



J. * J- CU V- 1 



"Mormon Maid" Attracts Buyers 

Hiller and Wilk, Sales Agents for Friedman Enterprises 
Production, Swamped With Offers. 

JUDGING by the enthusiasm with which the new Friedman 
Enterprises, Inc., five-reel production, "The Mormon Maid" 
was received at its trade showing at the Strand Theater last 
week, Hiller and Wilk, sales agents for the picture, will meet 
witli quick success in disposing of state rights for the produc- 
tion. 

The Strand theater was crowded with state rights buyers and 
their representatives, and every one present evidenced keen in- 
terest in the photoplay. This is easily understood when it is 
realized that the basic theme of the picture — Mormonism — has 
been treated in a tensely interesting manner in Mormonism's 
own territory — Utah. The scenic possibilities of that wonder- 
fully scenic state have been utilized with telling effect in "The 
Mormon Maid." The Mormon marriage beliefs have been 
treated with utter frankness by the scenarioist, and the devel- 
opment of the story has given opportunity for many dramatic 
momens, which are forcefully registered in the production. 

After the picture had been shown the Strand's foyer tempor- 
arily became a salesroom for Hiller and Wilk. So anxious were 
buyers to secure rights that they did not wait to make offers for 
the production. Before Hiller and Wilk's office closed for the 
day more than $150,000 worth of offers had been received. The 
controllers of the picture announced to the trade, however, that 
no deal for any section of the country would be closed until after 
they have given not only New York, but the entire country, 
further wholesale publicity exploitation. Publicity plans call 
for the sending broadcast of more than a million post cards; 
the posting throughout the principal cities of the United States 
and Canada of 1,000 twenty-four sheet stands, and the use of 
space in five hundred newspapers throughout the country. 



"Girl Who Didrit ThinK' Forceful 

Creative Film Corporation's Photoplay Causes Favorable 
Comment — Corporation's Officers Lauded. 

THE timeliness of the theme and the manner of its presenta- 
tion in "The Girl Who Didn't Think," the Creative Film 
Corporation's big feature photoplay feature, have not only 
aroused the keen interest of state rights buyers, but have also 
caused much interest to center on the three men most avtive in 
the direction of the corporation's affairs — Leon Wagner, Donald 
Campbell and Jack Weinberg. It is this trio that was mainly 
responsible for the selection of the subject that is arousing so 
much comment because of its forceful presentation in the pic- 
ture by Jane Gail and a worthy supporting cast. 

Already letters from sociologists and parents have reached 
the Creative Corporation, lauding the production. The general 
tone of the letters is to the effect that the film will have a great 
power for good, and the opinion is expressed that the' picture 
will make thousands of girls think and "look before they leap." 
It was the full knowledge that a theme of this kind would hold 
good for all time that the Messrs. Wagner, Campbell and Wein- 
berg finally decided to produce "The Girl Who Didn't Think." 
Into the selection of the story went all of the trio's past knowl- 
edge of the film business, with the result that a story which not 
only interests, but teaches, was finally obtained. 

There are girls who "do not think" in every village, town, 
hamlet and city of the country, and it is through its homely ap- 
peal — its appeal to every one of us every-day folks — that the 
picture will leave its lasting lesson. The problems met with 
by the girl in the Creative production are the problems met 
with by almost every girl, and it is a certainty that the for- 
tunes of the girl on the screen will be followed with breathless 
interest by every girl, boy, man or woman who sees it. 



PATHE— MAX LINDER COMEDIES. 

The Pathe company announces that it has a number of Max 
Linder comedies on hand — some of which never have been 
released- — which it is about to issue. The first to be issued 
is "Max's Vacation," which will be released February 25. This 
will be followed at intervals of two weeks by "Max in a Diffi- 
cult Position," "Max and the Fair M. D.," "Max's Feet Are 
Pinched," and "Max, the Lady Killer." Others will be announced 
later. 

There will be a special one-sheet for each of these comedies 
and also a special stock three-sheet. They were released at 
least a year and a half ago and the rapidity with which motion 
picture audiences change assures a new public for these com- 
edies which have shown their worth. 



"20,000 LEAGUES" TO CLOSE. 

On February 24, the unprecedented run of Universal's 
"Twenty Thousand Leagues Under the Sea" will come to a 
close at the Broadway Theatre, scoring for its producers the 
second longest run of any picture ever shown in New York 
and establishing an entirely new record for attendance and 
box office receipts. Over 300,000 persons have seen the film; 
50,000 children and 1,000 societies. In two weeks' time its 
box office record stood $22,000. If possible, special morning 
matinees will be arranged during its last days at the Broad- 
way to accommodate patrons appreciating the undersea fea- 
tures made possible by the Williamson inventions. 



Kalem Booking Independently 

Exhibitors Can Select Their Productions Without Contract- 
ing for General's Entire Output. 
EXHIBITORS the country over will be interested to know 
that under an arrangement entered into by the Kalem 
Company with its distributors, the General Film Com- 
pany, all Kalem-made pictures, whether series or comedies, 
can now be booked independently of the other releases on 
the General Film program. 

This plan should be especially beneficial to the exhibitors 
who are trying to cater to a local demand for a particular 
brand. If the demand is for Kalem subjects they can be pro- 
cured easily and economically. It very often happens that such 
a demand exists. Heretofore the exhibitor has hesitated to 
obligate himself to take a complete service to obtain the one 
brand that he knows will draw well. 

This arrangement is eminently fair, because it will enable 
the Kalem Company to materially increase the demand for its 
productions through its advertising and to receive the entire 
benefit of such moneys spent. 



HALL BUYS JERSEY RIGHTS TO IVAN FILM. 
Frank G. Hall, president of the Civilization Film Corpora- 
tion of New Jersey, has purchased the rights for that state 
to "Enlighten Thy Daughter." Mr. Hall has also acquired the 
rights for New Jersey to "Joan the Woman," "Civilization" 
and "War's Women." Reports from houses in which "Joan" 
was booked state that Cecil B. De Mille's master production 
is playing to capacity business. 



"MUTINY" (Bluebird). 

Another Lynn F. Reynolds release is ready for distribution 
on the Bluebird program, March 12, under the caption of 
"Mutiny." Heretofore, this feature has been referred to as 
"The Cruise of the Alden Besse," but the working title has 
been abandoned for a shorter and more appropriate caption — 
for there is a mutiny of love, as well as rebellion at sea, during 
the unfolding story. 

Lynn F. Reynolds has furnished Bluebird a routine of con- 
sistently good pictures, largely taken out-of-doors, with 
wholesome motives and healthy people assembled for the 
characters. "The Girl of Lost Lake," "The Secret of the 




Scene from "Mutiny" (Bluebird). 



Swamp," "The End of the Rainbow," and "God's Crucible" 
will be recalled by exhibitors as a standard to establish what 
they ma,y expect in "Mutiny." 

Myrtle Gonzalez, Val Paul and George Hernandez will be 
the featured players, a trio that has always appeared in the 
Reynolds Bluebirds. Many stirring scenes are promised dur- 
ing the progress of a sensational story that carries a good 
purpose and promises to ably sustain the reputation of Blue- 
bird's "nature-study" director. 




UNIVERSAL ELECTRIC 

GENERATOR SET 

4 K.W., 60 or 110 Volt. Dependable 
and Efficient. Smooth. Direct 
Current, and consequent Flicker- 
less Light. Direct connected to 
4 Cylinder. 4 Cycle Engine 
of unquestioned reliability. 
By all odds the best for 
Moving or Permanent Pic- 
ture work. 
Write for Bulletin 20. 

UNIVERSAL MOTOR CO. 
Oshkosh, Wis. 



March 3, 1917 



THE MOVING PICTURE WORLD 



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Trade News of the Week 



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GATHERED BY OUR OWN CORRESPONDENTS 



Charles Goodwin's New Auditorium Opens 

Bala-Cynwid, Pa., Has a. Handsome New Motion Picture Theater Which Had Its 
Formal Opening on February 3 — Gus Krug Will Manage It. 

By F. V. Armato, 144 N. Salford St., Philadelphia, Pa. 



BALA-CYNWID. PA. — The Auditorium 
theater, a strictly modern and hand- 
somely equipped theater of fireproof con- 
struction, with a seating capacity of seven 
hundred, opened its doors for the first 
time on February 3. The house was 
built by Charles Goodwin, who is sec- 
retary of the Exhibitors' League of Phila- 
delphia, and will be managed by Gus. 
Krug. of Camden, who is one of the pie- 
neers in the motion picture business. 
Billie Burke in "Peggy," the Triangle 
special release, was shown on the open- 
ing night. It was preferred over more 
recent releases because it has been tried 
and not found wanting and a sure fire 
picture was desired for the premiere. Ten 
and 15 cents admission is charged. 



J. H. Hayes, Sr., Buys Columbia Theater. 
Philadelphia, Pa. — J. H. Hayes, Sr., 
owner of a chain of motion picture the- 
aters, recently acquired the ownership of 
the Columbia theater at 27th street and 
Columbia avenue. This theater, which is 
of fire-proof construction and thoroughly 
up-to-date, will have an orchestra in- 
stead of a piano as heretofore. J. H. 
Hayes, Jr. has been appointed manager 
by his father and will take hold imme- 
diately. Lewis J. Selznick pictures, the 
"Vitagraph serial, "The Secret Kingdom;" 
Metro's serial, "The Great Secret;" and 
Pathe's reliable "Pearl of the Army," will 
form part of the program. 



To Mr. and Mrs. J. L. Fitzpatrick, a Girl. 

Scranton, Pa. — The theater crowds at 
the Strand, one day not long ago, missed 
the smiling face of James L. Fitzpatrick, 
the manager. The Fitzpatrick smile is 
an institution known to every patron and 
its absence was felt. Ushers and ticket 
takers were acting a little nervous and 
every time the phone rang some one would 
rush for it, saying, "Maybe that's the 
news now." Meanwhile Mr. Fitzpatrick, 
minus the smile, was pacing the corridor 
of a local hospital, and he too, jumped 
every time he saw a nurse or doctor 
headed his way, saying, like the boys 
down at the theater, "MSybe that's the 
news now." 

At 8.30 o'clock a white capped nurse 
wearing a smile that put Fitzpatrick's 
best to shame whispered to him, "It's a 
girl, Mr. Fitzpatrick." 

A little later the telephone at the the- 
ater rang again. A voice asked for M. 
E. Comerford, head of the Comerford 
amusement company. "This is Fitz- 
patrick," said the voice. "Her name is 
Ruth. GOOD BYE!" 

The Fitzpatrick smile is again in evi- 
dence. 

Iris Theater Damaged by Fire. 
Philadelphia, Pa. — The Iris theater, 
Kensington avenue near Allegheny, one 
of the largest moving picture establish- 
ments in the Northeast, was badly dam- 
aged by fire on Wednesday morning 



last. The blaze started in a mysterious 
manner in the basement and soon spread 
to the street floor. The firemen were 
obliged to flood the place with water to 
extinguish the flames. 

Local Business During the Week. 

Philadelphia, Pa. — A cold wave which 
has held the city in its grip for some 
days has delivered a solar plexus blow 
to business at local theaters. The great- 
est damage was suffered by the larger 
theaters, which booked the big and ex- 
pensive feature productions for the week. 

Philadelphia, Pa. — Albert E. Brown, of 
the Overbrook theater, has recently ren- 
ovated and redecorated in tasteful 
colors his Grand theater at 52nd and 
Market streets at considerable cost. This 
is the second time improvements have 
been made here recently, showing the pro- 
gressive spirit of the management. 

Philadelphia, Pa.— H. Osborne, manager 
of the Pathe exchange, has booked Mrs. 
Vernon Castle in "Patria" at the Coli- 
seum, commencing this week. This pic-^ 
ture was the only added attraction, the 
feature being Nazimova in "War Brides." 



Philadelphia's Week of Features. 

Philadelphia, Pa. — New features re- 
leased here the week of February 12th 
included "The Crab" at the Arcadia for 
three days, and William S. Hart in "The 
Gunfighter," also for three days. At the 
Stanley, "The Witching Hour," with C. 
Aubrey Smith, supplemented by two reels 
of official British war pictures released 
through the General Film, were in evi- 
dence. At the Strand Alice Joyce and 
Harry T. Morey co-starred in "The 
Courage of Silence," a "Vitagraph feature. 
Valeska Suratt in "The New York Pea- 
cock" played an entire week's engage- 
ment at the Palace, 1218 Market street. 
The Broadway showed "The Primitive 
Call" with Gladys Coburn and the Vic- 
toria "The Scarlet Letter" with Stuart 
Holmes. 



Newark News Letter 

By Jacob J. Kalter, 25 Branford Place, 

Newark, N. J. 

Basil Brady With Local Pathe. 

NEWARK, N. J. — Basil Brady, formerly 
with the International's New York of- 
fice, has accepted a position as Jersey trav- 
eling representative with Pathe. Mr. 
Brady was formerly with the S. & A. and 
other film concerns in New York. He is 
now working directly under Manager 
Reinlieb. 



Cranford Amusement Incorporation. 

Cranford, N. J. — With an authorized cap- 
ital of $10,000, the Cranford amusement 
company has been organized at this place. 
The registered agent is Max J. Finkel- 
stein and the concern is authorized to con- 
duct amusements. The incorporators are 
Harry Bowers, Max J. Finkelstein and Rip- 
lev Bowman. 



New Thea.er at Sussex. 

Sussex, N. J. — Goble and Smith, Main 
street, are constructing a one-story brick 
moving picture theater to seat 550. The 
general contract is held by Giles & Co., 
17 Union street, Middletown, N. Y. The 
architect is F. P. Grosso, 12S Market street, 
Sussex, who has drawn plans involving an 
expenditure of $8,000. 



Penns Grove Incorporation. 

Penns Grove, N. J. — Penns Grove will 
have a new theater. The Broad Street 
amusement company was incorporated Jan. 
26 to conduct amusement places. The reg- 
istered agent is James H. Workman, and 
the office is 25 South Broad street. The 
incorporators are L. W. Cook, James H. 
Workman, C. Doughter. The authorized 
capital is $50,000. 



Jacob Fabian in New Company. 

Paterson, N. J. — Jacob Fabian is named 
as one of the incorporators of the Gar- 
den amusement company, with registered 
offices at 126 Market street. David G. 
Smith is named as registered agent, and 
the authorized capital is given at $100,000. 
The other incorporators are Max Gold and 
Rose Fabian. The articles of incorpora- 
tion were filed Jan. 30 at Trenton. 



Baltimore News Letter 

J. M. Shellman, 1902 Mt. Royal Terrace, 

Baltimore, Md. 

Church Benefit at Parkway. 

BALTIMORE, Md. — Last week, begin- 
ning with Tuesday, February 13th, 
through the courtesy of Bernard Dep- 
kin, Jr., manager of the Parkway The- 
ater, 3-9 West North avenue, benefit per- 
formances were given in both the after- 
noons and evenings for the Protestant 
Episcopal pension fund. As a feature for 
these performances, choirs from several 
churches throughout the city sang before 
the audiences. 



"Nation" Scores at Ford's. 

Baltimore, Md. — A great two weeks' 
run of Griffith^ "Birth of a Nation" fin- 
ished up with flying colors on Saturday 
night, February 10, at Ford's opera house. 
Not only were all the performances 
crowded to the capacity of the theater, 
but on the last day of the run a special 
breakfast matinee was given at 10:30 in 
the morning. At this special perform- 
ance the orphans of St. Anthony's asy- 
lum were the guests of John T. and 
Charles E. Ford, who own and operate 
this theater. 



Basil Morgan Vice-President B. F. of L. 
Baltimore, Md. — The annual election of 
officers of the Baltimore Federation of 
Labor took place in Carpenter's Hall, 
Eutaw and Franklin streets, on Wednes- 
day night, February 7th. The Operators' 
Union, Local 181, is affiliated with this 
body, and N. Basil Morgan, a prominent 
member of the local, was elected first vice- 
president. 

New Vitagraph Representative. 

Baltimore, Md. — Allen Bachrach, for 

nearly two years associated with the 

Washington branch of the Vitagraph 

company, has now been assigned to 



1384 



THE MOVING PICTURE WORLD 



March 3, 1917 



duties in this territory. Nat Glasser, who 
formerly handled the Baltimore section, 
and who has many friends, has gone back 
to the Washington office, and is covering 
a Southern territory. Mr. Bachrach is 
located at the Caswell Hotel. 



Gans to Aid W. Va. Censor Fight. 

Baltimore, Md. — Upon reading a letter 
from M. E. Morgan, of Charleston, W. 
Va., Which was printed in the columns 
of the Moving Picture World on Febru- 
ary 17, regarding the poor support he 
was receiving in the fight against the 
censorship bill now proposed for West 
Virginia, Arthur D. Gans, manager of 
the American Standard Film Service of 
this city immediately wrote Mr. Morgan 
that this company was ready to lend its 
aid in fighting the passage of the bill. 
Not only was financial aid offered, but 
Mr. Gans stated that his company would 
send letters to all exhibitors of West 
Virginia and the exchanges furnishing 
pictures to that territory in an effort to 
awaken them to the gravity of the sit- 
uation. Besides the film service, Mr. 
Gans has now made arrangements by 
which he can devote some of his time in 
giving entertainments of moving pictures 
in lodges, clubs and churches. 

New Elektra Bought by Durkee. 

Baltimore, Md. — The New Elektra the- 
ater, 1039-41 North Gay street, has now 
come under the jurisdiction of Frank H. 
Durkee, a prominent theater owner, of 
Baltimore. Mr. Durkee has had this 
house entirely renovated and the lighting 
and heating systems have been entirely 
rearranged. 



Special Matinees at Broadway. 

Baltimore, Md. — Through the courtesy 
of J. Louis Rome, managing director of 
the Broadway enterprises, special boys' 
and girls' matinees are now being given 
once a week for the Children's Play- 
ground Association. The first was given 
on Friday, February 2, and the subject 
shown, "Miss Geo. Washington," delight- 
ed those who attended. The perform- 
ances are from 4 to 6 in the afternoons, 
one every week. Miss Sliggluff, the head 
of the organization, is now making ar- 
rangements to have all the, school chil- 
dren in the vicinity included in the 
treats. 



More Children's Shows in Washington, D. C. 

Parents' League of the Wilson Normal School Is Arranging for Special Shows for 

Juveniles at the Different School Houses of the City. 

By Clarence L. Linz, 622 Riggs Building, Washington, D. C. 



Kerrigan Visits Baltimore. 

Baltimore, Md. — "Von Harleman, out on 
the Pacific Coast, is a pal of mine," said 
Carlyle R. Robinson, personal represen- 
tative of J. Warren Kerrigan, when this 
writer introduced himself at the New 
theater, 210 West Lexington street, 
where Mr. Kerrigan was appearing on 
Friday, February 9, owing to the activi- 
ties of L. A. DeHoff, the manager, in 
securing him for three Hays. Then Mr. 
Robinson took us into the dressing room 
of Mr. Kerrigan, and said in a loud tone, 
"Let me introduce you to the correspond- 
ent of the Moving Picture World — you 
can give this man anything except your 
money — but keep that." So we heartily 
shook hands with the big and affable Mr. 
Kerrigan and proceeded to have a good 
talk. 

"I must say that all through the South, 
and in fact every .place that I have been, 
I have received the finest treatment 
imaginable. My observations have led 
me to believe that there is no particular 
kind of play that will appeal to all, for 
all the exhibitors questioned seem to have 
a different opinion as to what they want. 
The greatest crowds that I have seen 
while on my tour were in Birmingham 
and Atlanta. In the latter city I had to 
appear every twenty minutes." 

During the first part of last week Mr. 
Kerrigan appeared at the Gertrude Mc- 
Coy, the Brodie, the Broadway and the 
Baltimore theaters. At all these theaters 
large crowds attended the performances, 
due to the appearance of this favorite of 
the screen. 



WASHINGTON, D. C. — There is another 
movement on foot for the giving of 
motion picture exhibitions of a character 
suitable for juveniles. The Parents' 
League of the Wilson normal school is 
completing arrangements whereby shows 
can be given to the school children of 
the community Without charge. 

A projection machine has been pro- 
cured and the use of the auditorium of 
the Wilson normal school has been 
granted. The use of films is to be re- 
quested, and if granted this week, the 
free shows will start immediately. 

Co-operation between the schools in the 
Third division, in which the Wilson 
normal is located, is said to be necessary 
for the complete success of the plan. 
Usually, it is said, the auditorium of the 
Wilson normal is engaged, but it is be- 
lieved that if each school could in turn 
entertain the children, weekly or semi- 
weekly shows could be given. 

Apparently the other juvenile shows did 
not prove successful. At any rate, they 
have been, or will be, largely discontinued. 
The ladies of the Federation of Women's 
Clubs, who worked so hard to make a 
success of these exhibitions, failed to se- 
cure the co-operation of the parents and 
the children for whose benefit the shows 
were designed. 



Late Personals in Capital City. 

Harry M. Crandall is enjoying himself 
immensely these days riding around in 
his brand new, twin six, eight passenger, 
four-thousand-dollar Packard automobile. 
It is a beauty and a regular palace car. 
Harry Crandall has three known fads — 
his family, his work, and automobiling, 
although he does not get very much time 
for the first or third mentioned enjoy- 
ment. 

H. C. Wales, who has been the manager 
of the local office of the World Film Cor- 
poration for some few months, has been 
promoted to the position of special rep- 
resentative of that company, with head- 
quarters in New York City. He will leave 
Washington next week after turning the 
office over to a Mr. Smeltzer, who suc- 
ceeds him here. The World correspon- 
dent hopes for the opportunity of intro- 
ducing the latter through these columns 
next week, at which time he will also 
have something additional to say of the 
past and future activities of Mr. Wales. 



Exchange Men to Help Open Richmond 
Theater. 

Washington, D. C. — A number of ex- 
change managers have expressed their 
intention to go to Richmond on February 
20, to be present at the opening by Mrs. 
Annie E. Thorpe of the new Bluebird the- 
ater. The house will open with Universal 
pictures and gets its name from Bluebird 
features. Mrs. Thorpe is said to be the 
first woman entering into the film game 
in the United States. She has success- 
fully operated other theaaters in Virginia 
and is well known throughout the ter- 
ritory. 



A Millionaire's Liking for Films. 

Washington, D. C. — Manager R. Berger, 
of the K-E-S-E exchange, has just 
completed arrangements for the furnishing 
of films for the use of John R. McLean, 
millionaire society man of Washington. 
These films are to be shown at Friendship, 
the McLean country home, each Sunday 
evening. . It has been the practice of Mr. 
McLean for nearly three years to have 
these private exhibitions every Sunday 
evening. He is the possessor of a com- 
plete equipment for the giving of these 
shows and has secured the services of 
an expert operator. In addition to the 
Sunday shows, it is not uncommon, by 



any means, for Mr. McLean to telephones 
in to one of the local exchanges for 
films suitable for his boy and the latter's 
playmates, and a number of impromptu! 
exhibitions are thus given. 



37,000 Photos of Clara Kimball Young. 

Washington, D. C. — Sidney B. Lust, who 
is marketing the Lewis J. Selznick pro- 
ductions in this territory, has entered intoj 
an agreement with the Washington Heraldl 
for the distribution of 37,000 photographs 
of Clara Kimball Young. This is a new , 
stunt for Washington and it represents 
an outlay of nearly $4,000. The pictures | 
are to be delivered to the readers of the 
Sunday Herald, a one-cent publication. I 
on February 25. 

Mr. Lust, who is always alive to pub- 
licity opportunities, has also arranged with 
this paper to publish each week one of 
the six poems of Ella Wheeler Wilcox 
around which scenarios have been written 
and made into films. The poems will ap- 
pear in the paper the week before the 
films are shown at the Garden theater, 
and the exhibitions will be advertised as^ 
co-operative exhibitions given jointly byj 
the Washington Herald and Tom Moore,^ 
owner of the theater. 



William G. Airey Takes Georgia Theater. 

Washington, D. C. — William G. Airey 
has taken over the Georgia theater, onj 
Georgia avenue, northwest, and has put 
in Universal features. Mr. Airey is one 
of the best known among the Washington 
exhibitors, having for many years been' 
identified with the Alhambra and later 
with the Hippodrome theater. The trade 
wishes him success. 



Manager Mann Pleased with Step Toward 
Co-operation. 

Washington, D. C. — In commenting upon 
the dinners given by the Famous Players 
exchange, in Washington, Baltimore, and 
Wilmington, manager George M. Mann 
says that, while only a comparatively 
small proportion of the exhibitors of this 
territory were present, the enthusiasm 
at these gatherings has far exceeded his 
brightest hopes. 

A big step has been taken toward bring- 
ing into more complete harmony the pro- 
ducer, the exchange man and the ex- 
hibitor. Each is vitally important to the 
success of the other. 



Four New Theaters Rumored. 

Washington, D. C. — We of the National 
capital are always hearing rumors of 
houses to be erected here and there about 
the city. If all of the houses for which 
plans have been drawn or reported drawn 
were built, a great deal of valuable build- 
ing space would be occupied by motion 
picture theaters. There are now four big 
theaters projected for F street. One of 
these will be operated by the Willard 
theater company. This organization has 
just been incorporated and is going ahead 
with its plans for the erection of a house 
on the Willard estate. 

There is another organization at work 
on leases. This also will have a great 
deal of standing, for the men connected 
with it are well known picture men, who 
have been looking for an F street site 
for a considerable period of time. It is 
understood that they already have options 
on quite a number of pieces of property 
and the deal will come to a close before 
the first of the month. 



Among the visitors of the past week 
was Marcus Loew, who operates the Co- 
lumbia theater in this city. Mr. Loew was 
on his way to Memphis, Tenn., to be pres- 
ent at the opening of the new Lyceum 
theater there. 






March 3, 1917 



THE MOVING PICTURE WORLD 



1385 



Cold Weather in Buffalo and Little Coal 

Serious Coal Shortage in New York's Lake Metropolis Hits the Amusement Busi- 
ness — Interesting Notes and Personals for the Week. 

McGuire, 5 Lewis Block, Buffalo, N. Y. 



think he can bar it, because the censors 
have passed the production, he doesn't 
think it ought to be shown. 



By Joseph A. 

BUFFALO, N. Y. — A tumbling tempera- 
ture and a serious coal shortage have 
damaged the business of the moving pic- 
ture theaters of Buffalo and western New 
York in the past two weeks. Buffalonians 
are shivering these days and prefer to 
spend their evenings at their homes, no 
matter how inadequate the heat there 
may be, instead of going to nearby shows. 

"One exhibitor said he would close his 
theater this week if he couldn't get coal," 
said Metro Manager C. A. Taylor, who 
has just returned from a trip through 
this end of the state. "Just when the 
weather is the severest, the coal and gas 
supply is the lowest." 

Buffalo film men, while on the road, 
complain of the lack of heat in hotels. 

"I had occasion to visit Oil City, Pa., a 
few days ago," said G. H. Christoffers, 
manager of the Mutual. "My room in the 
hotel, where I was registered, was so cold 
that I had to break the ice in the wash 
bowl. All the theaters I visited were 
losing money because they could not be 
properly heated on account of the coal 
shortage." 



Shea's Is Showing Films Sundays. 

Buffalo, N. Y. — Sunday shows have never 
been the rule at Shea's vaudeville theater, 
Buffalo, one of the largest in the country, 
but lately moving pictures are being 
shown there on this day. Among the at- 
tractions last Sunday were Mrs. Vernon 
Castle in the third episode of "Patria," 
Bessie Love in a Triangle feature, "Nina, 
the Flower Girl," and Charlie Chaplin in 
"Easy Street." The Sunday admission is 
ten, fifteen and twenty-five cents. The 
management fortunately anticipated the 
present fuel shortage and piled up a moun- 
tain of coal in advance "when the going 
was good." 



"Is Marriage Sacred?" Showing. 

Buffalo, N. Y. — The series of twelve pic- 
tures, "Is Marriage Sacred?" are being 
shown at the following theaters: Lyric, 
New Ariel, Lilly, Broadway Lyceum, New 
Theater, Art, Hopf Star, Sylvia, Maxine, 
Pastime, Liberty, Temple, Savoy, Rialto 
and Kosciuszko, all of Buffalo, and the 
Lumberg, Niagara Falls; Elite, Kenmore, 
Flash, Tonawanda; Elite, Niagara Falls, 
and Golden Palace, Lockport. 



H. S. Gans with Buffalo Pathe. 

Buffalo, N. Y. — H. S. Gans has been ap- 
pointed cashier of the Pathe exchange, 
Buffalo. He was formerly with the Pathe 
in Chicago. 



changes, even if he were disposed to act 
this way, when some minor thing goes 
wrong. Instead he uses his head, and by 
a little systematizing and deputizing, his 
difficulties vanish as does snow under the 
action of the summer sun. 

C. H. Barloet Goes to Triangle. 

Buffalo, N. Y. — G. A. Hickey, manager 
of the Triangle, has appointed C. H. Bar- 
loet road representative. "We are in- 
creasing our office force and business 
was never better," said Mr. Hickey, who 
has just returned from a visit to the ex- 
hibitors of Syracuse and nearby places. 
Mrs. Hickey, who has mastered many de- 
tails of the exchange business, has recov- 
ered from a two weeks' illness. 



R. J. Lowry's 63d Birthday. 

Buffalo, N. Y. — Several years in the 
show business has given R. J. Lowry, who 
has just celebrated his 63d birthday, and 
is manager of the Allendale moving pic- 
ture theater, Buffalo, a world of valuable 
experience in knowing the wants of the 
public in the amusement line. Mr. Lowry 
was a musical director for sixteen years. 
When Mitchel H. Mark and Rudolph Wag- 
ner of this city originated and controlled 
many of the penny arcades of the country, 
Mr. Lowry was their general manager for 
a long time. As a theatrical manager he 
is an adept in providing ways and means 
of increasing the box office receipts. 

Mr. Lowry proves that headwork, not 
necessarily footwork, is an essential req- 
uisite for the successful management of 
a moving picture theater. Footwork is 
specified, because Mr. Lowry, who was 
sick for four years, now walks with the 
aid of two canes. With this handicap he 
cannot fly from one end of the theater to 
another or rush madly to the film ex- 



Earl L. Crabb's an Inventor. 

Buffalo, N. Y. — Earl L. Crabb, manager 
of the Strand moving picture theater, 
Buffalo, has invented and secured patents 
on an automatic film fire extinguisher, 
which he hopes to market shortly. 



Regorson Co. to Take the Picadilly. 

Buffalo, N. Y. — A recent report from 
Rochester says: "The Regorson Co., which 
now controls and operates the Regent and 
Gordon theaters in this city, will, accord- 
ing to well defined rumors, assume the 
management of the Picadilly, Rochester's 
newest moving picture house." 

It is reported that George E. Simpson, 
president and general manager of the 
Regorson Co., will continue to act in 
that capacity after the merger. The di- 
rectors of the Regorson Co. are Nathan H. 
Gordon of Boston; Jacob Gordon and 
George E. Simpson of Rochester. It is 
reported that Thomas J. Swanton and 
William Deininger will be added to the 
directorate as representatives of the Pica- 
dilly interests. It is not believed that 
there will be any change of policy in any 
of the three houses. 



The Palace theater, Olean, N. Y., will 
open in a few weeks. It is said that this 
wil be one of the most beuatiful theaters 
in the state. 

"The Palace will use Paramount Ser- 
vice exclusively," said Howard F. Brink, 
traveling representative of the William L. 
Sherry offices, Buffalo. 



NOTES FROM CLEVELAND. 

By M. A. Malaney, 218 Columbia Bldg., 
Cleveland, Ohio. 

Cold Days Brin°r Little Business. 

CLEVELAND, O. — Cold weather has 
just about put business on the blink 
in this section. It has been the coldest 
winter for many years. Snow falls nearly 
every day and the mercury hovers around 
zero. Last Monday, Feb. 12, it was ten 
below. 

Managers report receipts are so small 
they can hardly be seen. One man took 
in $2.85 one night. Another said he took 
in 90 cents. These, of course, are two 
extreme cases, but they are not exag- 
gerated. 

Another trouble which the exhibitors 
are up against is the transportation de- 
lay. There are so many switches these 
days that an exhibitor has to be on the 
job tracing his films all day long if he 
"wants to be sure and have the picture he 
advertises. The cold weather is blamed 
for the express delays. 



Mayor Davis Dislikes "Nation" Film. 

Cleveland. — Mayor Davis has come out 
with the statement that he is not in favor 
of showing "The Birth of a Nation" in 
Cleveland. He says that while he doesn't 



<£» &&* 



F. P. Woda Books Exclusive Vitagraphs. 

Cleveland. • — F. 
P. Woda, owner of 
the Orpheum 
theater, has con- 
tracted with the 
Vitagraph com- 
pany to use its 
features and re- 
leases exclusively. 

Mr. Woda runs 
the Vitagraph 
pictures each a 
week, also the 
"Secret Kingdom" 
and other re- 
leases. 



/ ■ "'* 



F. P. WODA. 

Dayton, O. — The run of the great Ince 
film, "Civilization," at the Majestic the- 
ater, has broken all Dayton records in the 
length of the engagement, the prices 
secured for seats and the number of per- 
sons attending the exhibitions. ' The Ma- 
jestic management charged 25 and 5ft 
cents for seats at the matinee perform- 
ances and 25 to $1 for seats in the even- 
ing, and in spite of these high prices there 
were full houses at every performance. 



Cincinnati News Letter 

By Kenneth C. Crain, 307 First Natl. Bank 
Bldg., Cincinnati. 

New Fountain Square Theater An- 
nounced. 

CINCINNATI, O. — The much talked-of 
new theater on Fountain square, the 
subject of rumor for several years, seems 
finally to be approaching actuality. It 
is announced by the Gayety Amusement 
Company, which controls about sixty feet 
on the north side of Fountain square, near 
the corner of Walnut street, that plans 
are being prepared by Lamb & Sons, de- 
signers of the famous Hippodrome, of 
New York, for a house on Fountain 
square, to seat 1,500 persons, at a cost 
of about $150,000. Col. Edward Hart and 
Harry Hart are among those interested 
in the project. 



Exchange Men Commend Mayor. 
Cincinnati, O. — Although opinions dif- 
fered decidedly on the artistic merits and 
moral flavor of "Purity," which held the 
boards at the Walnut theater for two 
weeks, the Associated Film Exchanges 
took occasion to express in a letter to 
Mayor Puchta their appreciation of his 
action in refusing to assume authority 
to interfere with the exhibition of the 
picture. The view taken by the mayor 
which called out the approval of the ex- 
change men was that the Ohio Board of 
Censors is properly vested with authority 
tc> pass upon the fitness of pictures for 
exhibition, and that after it has approved 
a picture any clash with municipal au- 
thorities growing* out of a difference of 
opinion would be unbecoming. Incident- 
ally, it should be said that the Walnut 
management, following the effort of some 
people to have the Juvenile Court take 
action, barred young people under eigh- 
teen from seeing the picture, and Juve- 
nile Judge Hoffman, viewing the picture 
at the invitation of the management, ex- 
pressed the opinion that children should 
not be permitted to see it. 



"How Molly Made Good" Shown. 

Cincinnati, O. — The firsst Ohio run of 
"How Molly Made Good," a production by 
the Cooley Features Co., for which Mc- 
Mahan & Jackson have secured state 
rights, was held at the Forest theater, 
Avondale, a lew days ago, with excellent 
results, judging by the approval of thel 
audience. The film deals with the ex- 



1386 



THE MOVING PICTURE WORLD 



March 3, 1917 



perlences of a girl reporter, a part taken 
by Ms and in the couri i 

her work she Interviews more than a 
dozen Ities, including- Robi i 

Kolker, Julian Eltinge, 
Cyril Scott, Julia Dean and others, adding 
much interest to the production. 



"Nation" Film at Grand Opera House, 
anati \ fter all these years ot 
waiting Cincinnati is at last to see "The 
Birth of a Nation," following its recent 
admission to exhibition by the censors' 
change of heart. The Grand opera house' 
has been secured for the picture's Cin- 
cinnati premiere, and it will begin an in- 
definite run on March 19. So far there 
has been no objection in Cincinnati to the 
exhibition of the picture, although Cin- 
cinnati's colored legislator has attempted 
to secure the enactment of a law directea 
against the picture, and colored people at 
Columbus have protested. At Dayton, the 
colored brethren have petitioned the mayor 
to prevent the exhibition of the picture. 
None of these moves has so far met with 
success. 



More New Theaters in Ontario 

In the Midst of a War that Drains Province of Men and Money the Film Industry 
Is Experiencing a Vigorous and Natu"al Growth — Loew Interests to Build Sev- 
eral Houses — Other New Theaters in Ontario. 

Wm. Gladish, 1263 Gerrard St. E, Toronto, Ont. 



Star Announces First Run Vitagraphs. 
Cincinnati, O. — Manager Tom Corby, ot 
the Star theater, which some time ago 
went over to the ranks of theaters show- 
ing features only, with a ten-cent admis- 
sion charge, has announced the first run 
of all Greater Vitagraph productions. 
This is a splendid stroke for the Star, and 
places it beyond question on a parity with 
other leading downtown houses. The 
Star has done very well in the several 
months since it went under the new plan, 
and the move in question shows further 
progress. 



Trying to Stamp Out Spitting Habit. 

Hamilton, O. — Spitting on the floors of 
theaters has become such a nuisance n> 
Hamilton that managers of the leading 
houses met a few days ago with Mayor 
John A. Holzberger and the chief of po- 
lice to take measures to stamp out the 
evil. It was agreed by the managers, in- 
cluding Messrs. J. H. Broomhall, John 
Schwalm, William Schalk, W. M. Good- 
win, Adam Hammerle and Joseph Baki, 
to run slides at each performance 'warn- 
ing patrons against the offense, and if 
this does not do the work the police will 
see if a few arrests will not have the 
desired result. 



Tp ORONTO, ONTARIO. — An anomalous 
-I- state of affairs exists in Ontario mov- 
ing picture circles. While the nation is 
in the midst of war, with thousands of 
men in the firing line far from home, the 
film industry is becoming more firmly en- 
trenched than ever. Substantial houses 
are appearing in all parts of the province 
and many more are contemplated. 

The information was confided to the 
Toronto correspondent of Moving Picture 
World that the Marcus Loew's Theaters, 
Limited, had arranged for the erection of 
five new theaters in eastern Canada, the 
houses to be built at Montreal, Hamilton. 
Ottawa, Kingston and London. Incorpo- 
ration papers for Loew's Hamilton The- 
aters, Limited, with a capitalization at 
$1,000,000, were taken out at Ottawa on 
February 10 to provide for the erection 
of the Loew house in Hamilton, Loew's 
franchise in this instance having been as- 
signed to R. R. Bongard and W. S. Mor- 
lock. 

The site of the new $150,000 moving pic- 
ture theater at Richmond and "Victoria 
streets, Toronto, is being cleared, despite 
the cold weather, so that building opera- 
tions may be started just as soon as tne 
frost quits the ground. It is variously re- 
ported that this theater is being built 
for William Fox or for Jules and J. J. 
Allen. The latter have a string of the- 
aters in Western Canada and are also in 
control of the Famous Players film ser- 
vice throughout the Dominion. The ar- 
chitects for this job are withholding the 
name of the owners. 

Announcement has also been made that 
Bryson & Varey, 745 Dovercourt road, To- 
ronto, owners of the theater at Bloor and 
Dovercourt road, have arranged for a 
' $25,000 addition to this house. The ex- 
tension will be a large two-story addition 
of concrete and steel. 

Word has also been received in Toronto 
that local interests at Copper Cliff, north- 
ern Ontario, are arranging for the erec- 
tion of a 1,000 seat picture theater in 
that town. 



Gayety Theater at Fairville Changes Hands 

T. J. O'Rourke Buys the New Brunswick Picture House — Other Theater Changes 
and Interesting Notes of the Maritime Provinces. 

By F. F. Sully, 68 Landsdowne Ave., St. John, N. B. 



P AIRVILLE, N. B. — T. J. O'Rourke, for 
■F five years manager of F. G. Spencer's 
theater at Yarmouth, N. S., recently pur- 
chased the Gayety theater here, which was 
formerly managed and owned by William 
C. Smith, now running the Empress in 
Carleton. Several managements have not 
found the Gayety a successful venture, but 
Mr. O'Rourke, with a Universal program, 
is so far satisfied with results. 

Islesboro, N. S. — Charles R. Steeves, pro- 
prietor of the Scenic theater, has recently 
taken his brother into partnership and the 
theater is now being conducted under the 
firm name of Steeves Brothers. 

Moncton, N. B. — It is reported that the 
Dreamland theater, owned and run by 
Mrs. Davidson, is to close temporarily on 
acoount of a falling off in business, 
brought on largely by the extreme cold 
weather. The inability to get coal for 
fuel has also worked much hardship on 
many exhibitors. 

Joggins Mines, N. S. — T. J. Burke, pro- 
prietor of the Wonderland theater, has 
booked "The Battle of the Somme," the 
"Yellow Menace," and several other good 
features. In a town of 1,500 people Mr. 
Burke has succeeded in running out the 
only opposition. Hood's theater, but an 



idea of the keenness of the competition 
may be better understood by the fact that 
Mr. Burke is using a six-piece orchestra, 
running a daily change, and charging only 
a five-cent admission. 

Amherst, N. C. — It has been announced 
by John H. V. Moore, proprietor of the 
new Empress theater, which was destroy- 
ed by fire a few weeks ago, at a loss that 
aggregated in the neighborhood of $40,000, 
that the theater will be rebuilt at once, 
with even larger seating capacity, and 
more up-to-date appointments. V. G. Spen- 
cer, who held a 20-year lease on the 
building previous to the fire, will be given 
a renewal. 



To Begin Strand Next Month. 

St. John, N. B. — Fred G. Spencer has re- 
turned from a business trip to Boston and 
Amherst, N. S. Mr. Spencer, while in 
Boston, arranged details for the build- 
ing of the Strand, which is to be com- 
"menced next month. While there he also 
received notice of the destruction of the 
Empress theater in Amherst, for which he 
had a 20 year lease. He hurried to Nova 
Scotia at once to ascertain the extent of 
his losses and to make arrangements for 
future housing for his interests. 



Bright moving picture theaters which 
have been opened around Ontario since 
the first of the year include the Crown 
theater, Toronto, 900 seats; Princess, 
Sault Ste. Marie, 900 seats; and the Patri- 
cia, London, 1,000 seats. 

Another advance in the Canadian film 
business has also been the establishment 
of the Canadian National Features. Lim- 
ited, with studios at Trenton, wntarlo, 
where picture operations were officially 
started on February 15. 



Leslie Mcintosh Managing Allfeatures. 

Toronto, Ont. — Mr. Robson has been 
succeeded as manager of Allfeatures, Lim- 
ited, by Leslie Mcintosh, who had been 
with this exchange for two years after 
being with John Griffin. W. Kennedy, 
formerly with A. J. Small and John Grif- 
fin, is now on the road for Allfeatures. 

Mr. Green, formerly attached to the 
Strand's staff, is now in the employ ot 
Regal Films, Limited, World distributors 
in Canada. 



"Intolerance" Starts on Tour. 

Toronto, Ont. — After a highly successful 
and auspicious opening at the Grand op- 
era house, Toronto, the one Canadian 
print of the D. W. Griffith masterpiece, 
"Intolerance," is now on circuit in On- 
tario, under the direction of B. S. Court- 
ney, Toronto, owner of the print. The 
picture is being presented on an elabor- 
ate scale with an immense orchestra, 
choir, etc., and it will be shown only in 
the largest theaters. 

Mr. Courtney will shortly take off the 
two prints of "The Birth of a Nation,'' 
which have been screened in every city 
and town in the Dominion. The ''Nation" 
picture will be given a rest until the 
opportunity presents itself for a revival. 

The Ontario Board of Censors accepted 
the "Intolerance" feature almost in toto, 
practically the only elimination being a 
scene in the Huguenot story, which was 
considered to be a reflection on France, 
the present ally of Britain. 



Will Supply Projectors and Accessories. 
Toronto, Ont. — George F. Perkins of the 
Perkins electric company, with offices and 
salesrooms in Toronto, Montreal and Win- 
nipeg, has announced that he will short- 
ly open three more branches of the com- 
pany in Canada. The Perkins company is 
the exclusive distributor in the Dominion 
for Simplex projectors, Powers' Camera- 
graphs, Minusa screens, Speer carbons, 
Martin rotary converters and other lines. 



Title Making, Poster Mounting Com- 
pany. 

Toronto, Ont. — Stanley Adams, a Toron- 
to exhibitor, has organized the National 
film company, 10 Alice street, Toronto, for 
the purpose of handling the considerable 
local trade of title making, poster mount- 
ing, etc. 



Exchange Men — Business Notes. 

Toronto, Ontario. — Mr. Sid Taube, On- 
tario manager of the Regal Films, Lim- 
ited, Canadian distributors of "World re- 
leases, has gone to Vancouver to open a 
branch of the company in that city. 

Harry Price, well-known locally as an 
employe of the Famous Players film ser- 
vice, has been appointed Montreal man- 
ager for the Monarch film company, book- 
ers in Canada for Clara Kimball Young 
productions. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1387 



Signal Company Reopens the Majestic 

Chattanooga Theater Has Been Redecorated and Enlarged and Is Now Part of a 
Chain of Houses — Shows Vaudeville and Pictures. 
By J. L. Ray, 1014 Stahlman Building-, Nashville, Tenn. 



ing shortly after 7 o'clock on the evening 
of February 11. 



CHATTANOOGA, TENN. — After extensive 
improvements and alterations, includ- 
ing a new lobby and theater front, en- 
larged stage and seating facilities, and 
a complete renovation, the Majestic the- 
ater, recently acquired by the Signal 
amusement company, has been reopened 
to the public under the name of the 
Rialto. The Signal amusement company 
has a six year lease on the property, and 
will conduct the theater on the highest 
possible basis of quality. Pictures and 
Keith vaudeville comprise the bill at pres- 
ent, but during the summer months screen 
subjects exclusively will probably hold 
the boards. 

William H. Lindsey, president of the 
company, is located at Nashville, and re- 
cently stated to the WORLD man that 
several thousand dollars has been expended 
in making reapirs to the house, and that 
it now ranked with the leading theaters 
in the state. Clifford Stiff has been ap- 
pointed manager of the house, succeed- 
ing R. M. Watkins, who operated the 
Majestic. The Signal amusement company 
now controls and operates every impor- 
tant picture house in Chattanooga with 
one exception. W. E. Watkins, secretary 
of the company, is the Chattanooga rep- 
resentative of the Nashville interests. 
Other members of the organization are 
F. H. Dowler, Jr., F. H. Dowler, Sr., Chat- 
tanooga; Wm. H. Lindsey and T. A. Clark- 
son, Nashville. 

The Rialto has installed a capable or- 
chestra, under the direction of Prof. John 
S. Crowley, and furnishes music at all 
performances. 



"Civilization" in the South. 

Nashville, Tenn. — The All-Star features 
company, Jacksonville, Fla., has acquired 
the state rights on "Civilization," the 
Thomas Ince spectacle, for Tennessee, as 
well as Florida, Alabama, Mississippi, Vir- 
ginia, Kentucky, Georgia, North and South 
Carolina. The deal was consummated 
through the efforts of J. Parker Read, 
general manager of the Harper film cor- 
poration of New York. Messrs, Randolph 
and Davis are at the head of the All-Star 
features company, and are conducting an 
extensive campaign for "Civilization," 
having also sent out six salesmen. The 
offices of the All-Star features company 
are located in the Realty building, Jack- 
sonville, Fla., and southern exhibitors are 
advised that bookings with the comapny 
should be arranged with the Jacksonville 
headquarters. 



Essanay Studio for Chattanooga. 
Chattanooga, Tenn. — Officials of the Es- 
sanay company of Chicago have been in 
the city looking over the site for a pro- 
posed southern studio for that company. 
Some months ago E. H. Calvert, Richard 
Travers and other members of the stock 
company were in Chattanooga, and pro- 
duced some creditable features in the 
Chattanooga mountain country. While 
some metropolitan scenes would be re- 
quired for southern production, the larger 
part of this work would consist of moun- 
tain and river scenes, and the Chattanooga 
territory has been strongly recommended 
by members of the producing company for 
exterior photography. In the event the 
studio is established, it will be made a 
permanent division of the Chicago plant, 
and maintain a full working force at all 
times. 



Road Show Flivvers at Bijou. 

Nashville, Tenn. — "No more road shows 
for me," stated manager Milton Starr of 
the Bijou, the largest house for colored 
patronage in this section. "The one 1 
had here last TY^ek fell down flat after- 



filling the house with an expectant audi- 
ence, and many of them clamored for 
their money back." Mr. Starr intends to 
hold strictly to the pictures in future. The 
"Liberty" serial finished its run on Wednes- 
day last week, and the first episode was 
again started on Friday of the same week 
at this theater, it proving one of the 
most popular serials ever placed before 
the negro patrons in Tennessee. 



"Daughter of the Gods" in Chattanooga. 
Chattanooga, Tenn. — The Lyric theater 
is featuring "A Daughter of the Gods," 
during the entire week of February 19. 
The Lyric is one of the leading road show 
houses in Chattanooga, and the Keller- 
mann attraction comes in between two 
high class stage productions for its 
week's run. Advanced prices have been 
placed in effect, and special orchestral 
music furnished for the picture. The 
policy of the Lyric throughout the cur- 
rent season will be to run a number of the 
ultra-features of the screen in connection 
with its regular stage shows. 



New Amusement Company. 
Chattanooge, Tenn. — Articles of incor- 
poration have been granted the Mutual 
amusement company of this city by the 
county court house. The incorporators 
are named as M. H. Silverman, Ben Sil- 
verman, and Abe Slobosky. 



Walthall in Alabama Picture. 

Montgomery, Ala. — Henry B. Walthall, 
native son of Alabama, and one of the 
leading lights of the screen today, is 
featured in a film in Alabama, which shows 
to advantage the different sections of the 
state. The picture was produced under 
the auspices of the Alabama Chamber of 
Commerce, and was recently shown at 
the Grand theater for the first time. The 
film is booked for a four days' run in 
Birmingham, and will then follow a reg- 
ular schedule over the state, including the 
Mobile Mardi Gras festivities. 



Louisville News Letter 

By Ohio "Valley News Service, 1404 Starks 
Building, Louisville, Ky. 

Gateway M. P. Company Incorporates. 

LOUISVILLE, KY. — The Gateway motion 
picture company, with a capital of 
$10,000, divided into shares of the par value 
of $1, has filed papers. The incorporators 
are J. B. Bowling, H. F. Crawley and W. 
W. Dickerson, each listed as holding three 
shares of stock. The corporation is auth- 
orized to incur an indebtedness not to 
exceed $5,000. 

The new company is associated with the 
Calnay cinema corporation of Louisville, 
and will have offices in the Republic build- 
ing. The new company expects to pro- 
duce one or more two reel subjects each 
week, these films to be sold through the 
parent corporation and M. M. Feely & Co., 
of New York. The Calnay Sjompany pro- 
poses to furnish the camera man, director 
and stock. W. W. Dickerson is president 
of the new company. 

The Calnay company was recently or- 
ganized in Louisville by the same interests 
back of the Dixie -film company, incor- 
porated a few months ago at Nashville, 
Tenn., with a capital of $6,000. 



Hotel's Picture Show Burns. 

West Baden, Ind. — The opera house, 
used as a moving picture theater, and 
owned by the operators of the West 
Baden Hotel Co., together with the spring 
water bottling plant and the sanitarium, 

were burned to the ground by Are start' 



Nelson Van H. Gurnee Inherits Fortune. 
Lexington, Ky. — Nelson Van H. Gurnee, 
head of the Gurnee amusement company, 
operating the Ada Meada theater, of Lex- 
ington, learned last week that he was one 
of the heirs to a division of a $32,000,000 
estate of his aunt, Mrs. Dehlia Gurnee, 
of New York, who died in January. Mr. 
Gurnee is one of about eight heirs who 
will receive the property. 



Clyde Gains Gets Blue Law Changed. 
Irvine, Ky. — Clyde Gains, formerly a 
moving picture exhibitor of Winchester, 
Ky., was recently elected a member of 
the Irvine City Council, and has forced 
a repeal of the so called Sunday "lid" 
ordinance, which went through on a solid 
vote of 5-0. He argued that Sunday was 
the only day that many oil operators of 
the city had time or rest enough to care 
about diversions, and that such men should 
be given an opportunity of enjoying their 
day of rest. Mr. Gains as an old moving 
picture man, understands the Sunday clos- 
ing laws better than most people,, and 
had little difficulty in getting the matter 
through. The ordinance repealed required 
all business houses with the exception of 
hotels, restaurants and livery stables to 
remain closed on Sunday. Under the new 
ordinance, the picture house now being 
rebuilt, following the recent severe fire, 
will be open on Sunday. Mr. Gains has 
been very successful since he dropped pic- 
tures for crude oil, and recently sold his 
holdings in one oil company for approxi- 
mately $50,000. 



Sunday Closing Items. 

Ashland, Ky. — One of the pool rooms in 
Ironton, defied the blue law remaining 
open all day Sunday and taking in nearly 
$200, and it is claimed that the picture 
houses will follow suit. 

Princeton, Ky. — Even the drug stores 
are being forced to close on Sunday morn- 
ings during Sunday school and church 
hours and one half hour previous to 
evening services. The moving picture 
houses are all dark on Sundays, and still 
a movement has been started for a stricter 
observance of the Sunday closing laws. 



Kentucky Theater Notes. 

Paintsville, Ky. — Will Cain, of Louisa, 
Ky., has assumed management of the Staf- 
ford theater, and recently gave his first 
show. He has had several years' ex- 
perience in eastern Kentucky, understand- 
ing both the people and the business. 

Murray, Ky. — T. B. Gardner, connected 
with the Dixie amusement company of 
Paris, Ky., who for some time has been 
managing the Dixie theater, at Humboldt, 
Tenn., has taken charge of the Woodruff 
theater, of Murray, Ky., and is contem- 
plating a number of improvements. 

Falmouth, Ky. — The Duncan moving pic- 
ture theater has been sold by Stamler & 
Chambers, of Walton. Ky., to Elmer Wood- 
head, of Falmouth, who has taken active 
management of the business. Several 
years ago Mr. Woodhead had charge of 
the Dreamland theater, of Falmouth. 

Danville, Ky. — Manager Stout, of the 
Danville opera house, which features mov- 
ing pictures, has announced that the build- 
ing will be remodeled, and a new entrance 
cut through a storeroom. The seating 
capacity will be greatly increased. 

Somerset, Ky. — The Dixie theater has 
been sold by Charles Mize to Garvel Bur- 
ton. 

Hopkinsville, Ky. — Manager Stockley, of 
the- Princess theater, has again installed 
his former orchestra. 

Terre Haute, Ind. — The Bankers' & 
Brokers' theater company, of Chicago, has 
closed an agreement to lease the ground 
now occupied by the Varieties theater, at 
Eighth and Wabash, for a period of thirty- 
five years. It is stated that a new build- 
ing WiU bo started by April 1. 



1388 



THE MOVING PICTURE WORLD 



March 3, 191/ 



Atlanta News Letter 

A. M. lieatty, 43 Copenhill Ave., 
Atlanta, Ga. 

Many Plans to Welcome Jack Sherril\ 

ATLANTA, GA. — Jack Sherrill is going 
to have a home coming. The noted 
motion picture star, who once played 
baseball in the back lots of Atlanta and 
ivore out the knees of his pants shooting 
marbles in the Lack yard of the old Lay- 
,1. ii house, next door to the governor's 
mansion, will make a personal appear- 
,i the cni. rion theater, February 
1!), 20, 21 and 22 in connection with the 
screening of "The Conquest of Canaan," 
in which he is co-starred with Edith Tal- 
h [erro. 

Jack Sherrill spent all his days begin- 
ning April 14, 1898, in Atlanta, until he 
left home to attend the Staunton military 
academy. 

Sherrill has many friends and relatives 
here and several social events have been 
planned during his stay. He will make 
personal appearances at the Criterion 
theater at every performance and will be 
the inspiration for a number of club 
events. 



New Theater in Valdosta. 
Valdosta, Ga. — A deal has been closed 
by Tyson Bros., owners of the Strand the- 
ater here, for the erection of a handsome 
new theater. Two buildings adjoining 
the Strand, on Patterson street, now oc- 
cupied by a cigar store and a photog- 
rapher's studio, are to be torn down to 
make way for the new structure. The 
theater will have a seating capacity of 
800. 



"The Birth of the Star-Spangled Ban- 
ner" was the special children's moving 
picture show at the Grand theater Satur- 
day morning, Feb. 10. 



IN WISCONSIN. 

By Frank H. Madison, 328 S. Wabash ave., 
Chicago, 111. 

Wisconsin Theater Notes. 

C^ASHTON.WIS. — F. W. Schreier has pur- 
J chased the interest of his partner Rhine 
Graw in the moving picture theater here. 

Princeton, Wis. — A moving picture the- 
ater has been opened here by Mrs. A. 
Florence & Son. 

Union Grove, Wis. — The moving picture 
theater operated by Fred Dixon has been 
closed temporarily because of lack of busi- 
ness. 

Avoca, Wis. — A moving picture theater 
has been opened by Fred Paulick. 

Maiden Rock, Wis. — H. Smith is a 
member of committee which is planning 
to erect an opera house here. 

Milwaukee, Wis. — Milwaukee moving 
picture theater managers have unani- 
mously agreed to aid in a campaign to 
raise a fund for the Lincoln memorial. 

Hazen, N. D. — Jack McFarlane has sold 
his interest in the Foto-Pla theater to 
George N. Freer, who is now sole owner. 

Fullerton, N. D. — Ed. Arenstein has pur- 
chased a moving picture theater here. 



Coal Shortage Hits Michigan Theaters 

Secretary Shiek of the Detroit Exhibitors' League Writes a Letter to Theater Man- 
agers Asking Them to Economize on Their Electricity. 
By Jacob Smith, 503 Free Press Building, Detroit, Mich. 



DETROIT, MICH. — Owing to the shortage 
of coal in Detroit and the embargo 
of Detroit by the railroad companies, the 
Detroit Edison company has asked all of 
the moving picture theaters to curtail 
their use of electricity and to be as eco- 
nomical and saving as possible. On top 
of this, secretary Shiek of the D< trolt 
Exhibitors' League has sent a letter to 
every Detroit exhibitor asking for co- 
operation in the matter. The situation is 
really serious and only the unexpected, 
coupled with mild weather, can save a 
shortage of electric current, which would 
hamper the theaters to the extent that 
many of them would have to close tem- 
porarily. 



New Madison Theater to Open March 3. 
Detroit, Mich.— March 3 is the date def- 
initely set for the opening of the New 
Madison theater, which will be the larg- 
est of the John H. Kunsky theaters, seat- 
ing around 3,000, and playing- big feat- 
ures, a full 'week. M. Harlan Starr, for- 
merly manager of the Washington the- 
ater, is to be the manager of the New 
Madison. R. G. McGaw goes from the 
Liberty to the Washington, succeeding 
Mi'. Starr. 



Barnett Opens "20,000 Leagues" Office 
Detroit, Mich. — B. Barnett has arrived 
in Detroit with a full organization to 
open a Detroit exchange. Mr. Barnett 
has purchased the Michigan and Ohio 
rights to "20,000 Leagues Under the Sea" 
and "Joan the Woman." The submarine 
picture is now playing- an indefinite en- 
gagement at the Washington theater to 
tremendous business. Leo Eckstein is per- 
sonally in charge of the picture at the 
Washington and will be right with it 
when it shows elsewhere in the state. 
Mr. Barnett expects to announce perma- 
nent Detroit quarters within a few weeks 
at the latest, and is now looking for suit- 
able quarters. 



W. A. Kent to Manage Tri-State Branch. 

Detroit, Mich.— Bert Graham has re- 
signed as manager of the Detroit branch 
of the Tri-State film company, and has 
been succeeded by W. A. Kent, formerly 
hooking manager. Mr. Graham expects 
to announce a new connection very shortly. 
Howard O. Pierce, recently with Bluebird, 
and formerly with the John H. Kunsky 
enterprises, has joined the Tri-State as 
Michigan representative and publicity 
manager. 

John L. McCurdy, formerly of the Blue- 
bird photoplays, has cast his lot with 
the Tri-State, controlling the Michigan 
and Ohio rights to Art Drama productions. 
Mr. McCurdy will travel out of the Cleve- 
land office, covering Northern Ohio. 



New Michigan Corporations. 

Detroit, Mich. — The State Film Co., 
capitalized for $3,000. Col. W. S. Buttei - 
field, principal stockholder. 

The Madison Film Exchange; capital 
stock $6,000. John H. Kunsky and George 
W. Trendle, principal stockholders. 

Ftialto theaters, Detroit, increased to 
$200,000. 

The Wolverine Film Manufacturing Co., 
Grand Haven, capitalized for $10,000 to 
make pictures. 

Detroit Jottings. 

M. D. Martin, manager of the Knicker- 
bocker theaater, Detroit, expects to pay 
a visit to New Orleans, his old .stamping 
ground, some time very soon. 

The Palace-Hippodromei in Saginaw is 
still closed, pending the ndingtment of 
its $30,000 indebtedness. 



Madison film exchange, which is selling 
the production in Michigan. 



New Theater in Monroe. 
Monroe, Mich. — This city is to have a 
new $55,000 theater and it will be operated 
by J. R. Denniston. He says it will be 
ready around September 1. The theater 
will be 45 by 150 feet, two stories high, 
of brick and steel construction, with a 
seating capacity for 1,000 people. The 
front will be of light colored brick. J. 
R. Denniston is proprietor of the Family 
theater in Monroe. Six years ago he 
took it over after it had undergone a 
series of financial failures made by six 
proprietors in two years. It only goes 
to prove that the right man can always 
succeed. 



Charles E. Eldridge to Manage the 
Majestic. 

Detroit, Mich — Charles E. Eldridge is 
the new house manager at the Majestic 
theater, Detroit. He has been connected 
with the theater and the production of 
the highest form of amusement for more 
than a score of years, being familiar with 
the front and back of the theater. He 
was induced to come to Detroit by M. 
W. McGee, managing director of the Ma- 
jestic, with whom Mr. Eldridge was for 
a long time associated in the east. 



Grand Opening of State Film Company. 
Detroit, Mich. — Charles Muelman, gen- 
eral manager for the State film company, 
of Detroit, took up his new duties on 
February 10. The company has offices 
at 228 Broadway Market building. Mr. 
Muelman has been associated with Thomas 
H. Ince for the past nine months, han- 
dling "Civilization" in the state of In- 
diana. The State film company is the 
owner of this picture for Michigan and 
it will be released shortly from the De- 
troit offices. It will have its first pres- 
entation in Detroit at the Washington 
theater in the very near future and the 
run will be indefinite. A grand opening 
of the State film company exchange took 
place Thursday, February 15. Col. W. S. 
Butterfield, president, was on hand to 
meet the Michigan exhibitors who paid 
their respects. Other pictures to be re- 
leased soon are "Libertine," "The Con- 
quest of Canaan" and "The Mormon Maid." 



"The Crisis" Is Rebooked. 

Detroit, Mich. — On account of the numer- 
ous requests, "The Crisis" has been re- 
booked for the Washington theater, De- 
troit, the engagement to start soon. Pre- 
viously it played the Washington for three 
weeks to smashing business. 

"The Crisis," by the way, was shown 
to the prisoners of Jackson Prison on 
Sunday, February 4, through the courtesy 
of John H. Kunsky of Detroit, who controls 
the Michigan rights. More than a thou- 
sand prisoners viewed the picture, and 
you never saw a more enthusiastic and 
Interested audience. Every seat and all 
of, the available standing room in the 
auditorium was occupied. The Detroit 
Consisted of Mr. and Mrs. John H. 
Kunsky, Mr. and Mrs. George Trendle, 
Harry Guest, publicity director for Mr. 
Kunsky, and J. O. Brooks, manager of the 



Michigan Theaters Ass'n Opens Offices. 
The Michigan Theaters Association, a' 
co-operative booking and publicity or- 
ganization, has opened offices at 923 Peter 
Smith building, Detroit, under the man- 
agement of E. R. Bloom, formerly with 
Metro. This association has one m> 
in each of the larger cities of Michigan] 
and its object is to co-operate both DM 
bookings and publicity matter. The as- 
sociation has already booked "The Girl 
Philippa" and "The Barrier," guarantee- 
ing the exchanges 25 days' solid bookings. 



F. A. Coleman Heads U. Exchange. 
Grand Rapids, Mich. — B. S. Davis, man- 
ager of the Universal exchange at 
Grand Rapids, has resigned, and has been 
succeeded by F. A. Coleman, formerly in 
e of Universal affairs in the Sagi- 
naw valley district. 



Jerome Abrams Visits Detroit. 
Detroit, Mich. — Jerome Abrams, per- 
sonal representative for M. H. Hoffman, 
general manager of the Universal and 
>ird exchanges, is spending the month 
of February in Detroit. He is on his 
way to the Pacific coast, and will visit 
all of the Universal exchanges en route, 
Mrs. Abrams accompanies him, 



March 3, 1917 



THE MOVING PICTURE WORLD 



1389 



Labor Rebukes Rockford Mayor 

Mayor's High-Handed Disregard of the Popular Referendum on the Sunday Open- 
ing of Picture Theaters Disapproval of by Local Labor Unions — Pledge Them- 
selves to Work at the Ballot Boxes. 

By Frank H. Madison, 628 S. Wabash Ave., Chicago, 111. 



ROCKFORD, 111. — Organized labor has 
formally expressed its disapproval of 
the action of the mayor and city council 
in attempting to close Sunday moving pic- 
ture shows. Resolutions have been passed 
by the Rockford Central Labor Union 
and by the Carpenters' and Joiners' Union 
declaring that union men protest the over- 
riding the will of the majority of the peo- 
ple, as expressed in a referendum election, 
and that the members of these unions have 
pledged themselves to work at the ballot 
box against all candidates who have dis- 
regarded the will of the people. The car- 
penters' union in its resolution declares 
that the moving picture parlors have be- 
come the only place of amusement and 
recreation that the average working man 
can afford to patronize, and sees the at- 
tempt of the city council to completely 
close these places as injurious to the wel- 
fare of the working man. 



Illinois Exhibitors and Theaters. 

Morris, 111. — Lee Osomonson has leased 
the Royal theater from Mrs. Nellie Smith 
of Marseilles. The theater has been under 
a sub-lease to Mrs. Gage, of Sandwich, 
for a year. Russell Wright will remain 
in charge of the projection. 

Shawneetown, 111. — T. O. Sloan has sold 
the Grand theater to Charles Willis, of 
Bowlesville township. 

Waukegan, 111. — Plans have been under 
way to reopen the old Majestic theater 
as a feature moving picture house. It 
also will play theatrical attractions. 

Farmington, 111. — A. Mason & Co. have 
opened a moving picture show in the 
opera house. A three piece orchestra is 
furnishing music. 

Rockford, 111. — The new Princess theater 
which has been opened at 322 West State 
street, with Robert Hopper as manager, 
plans to remodel its front soon. 

Taylorville, 111. — Moving picture theaters 
at Tovey were closed because of an epi- 
demic of small pox. 

Rockford, 111. — The Orpheum theater has 
booked "The Daughter of the Gods" for 
February 22-25. 

Sydney, 111. — W. S. Temple, a local ex- 
hibitor, promised to donate to the Sidney 
band, 40 per cent, of his receipts on Tues- 
day evenings in February and March. 



Michigan Theater Jottings. 

Lansing, Mich.- — The Flint Palace theater 
company, Battle Creek and Flint, has been 
issued articles of incorporation, with cap- 
ital $20,000; amusement places. Stock- 
holders, Walter S.* Butterfield, Charles K. 
Taylor, E. C. Beaty, all of Battle Creek., 

Lansing, Mich. — J. Scheiber, who has the 
state rights to "Charity," gave a special 
showing of that film to state senators 
and representatives at the Majestic 
theater. 

Vermontville, Mich. — Barber Bros, have 
purchased a building which will be re- 
modeled as a moving picture theater. 

St. Ignace, Mich. — The Grand theater 
owned by Charles Kynoch & Co., was 
destroyed by fire. The loss was $7,000 
with $1,000 insurance. The origin of the 
fire was not known. 

Muskegon, Mich. — The Lion theater had 
a fire which caused much smoke but little 
' damage. 

Owosso, Mich. — A fire in the operating 
room at the Majestic theater destroyed 
1,000 feet of film. 

Three Rivers, Mich. — By moving the 
stage and screen back, the Vaudette the- 
ater has adde.d 70 seats. 

Grand Rapids, Mich. — Ward Brown, who 



has been manager of the Strand theater, 
has succeeded David Kline as manager of 
Majestic Gardens. Kline going to Ohio 
to handle a state right film. Cedric Law- 
rence, who has been treasurer at the Ma- 
jestic Gardens, will be manager at the 
St land. 



Minneapolis News Letter 

By John L. Johnston, 004 Film Exchange 
Building, Minneapolis, Minn. 

Strand to Show First Run Metros. 

MINNEAPOLIS, Minn. — According to an 
announcement given out by A. A. 
Hixon, of the Minneapolis Metro ex- 
change, the Lyric, Elliott & Sherman s 
large local theater will display first run 
Metro productions in the future. The Lyric 
began a run of "20,000 Leagues Under the 
Sea" Sunday, February 11, and since last 
September has displayed big state rights 
features almost exclusively. "Ramona," 
"The Crisis," "A Daughter of the Gods" 
and "20,000 Leagues Under the Sea" are 
among the big features to enjoy runs of 
two weeks or more at the Lyric. 

"The White Raven," with Ethel Barry- 
more in the lead, will open at the Lyric 
February 25 if present plans carry, and 
"One of Many," featuring Frances Nelson, 
the St. Paul actress; "The Promise," and 
"Secret of Eve" will follow. The Strand 
formerly displayed first run Metro pic- 
tures here. 



Adding Vaudeville Attractions. 

Minneapolis, Minn. — "Extra added at- 
tractions" are finding their way into local 
picture theaters. Two weeks ago the New 
Garden had a troupe of Hawaiian dancers 
and singers added to its bill, and last 
week a singer was put on extra. The week 
of February 11 saw five Winnipeg-St. Paul 
dog derby drivers and their teams added 
to the bill at the Strand, and the New Gar- 
rick added a concert pianist to its pro- 
gram. 



A Busy Road Man. 
Minneapolis, Minn. — Dan Cupid is out 
of the trenches and charging through the 
ranks of local film men. Frank Thayer, 
manager of the Calhoun here, and A. Mo 
Clenaghan, manager of the Alhambra, 
have just announced that they have suc- 
cumbed to Dan's ferocious attack and have 
joined the ranks of the benedicts, while 
Dan himself has gone into the Supreme 
Feature Film Company exchange (accord- 
ing to reports) and is mobilizing there. 
Two employes of that exchang'e (names 
deleted by censor) are soon to be married, 
the World writer is informed, and up- 
stairs over the Supreme exchange Cupid 
has signed up Edward J. Frye for life. 
Dan missed two healthy looking bache- 
lors at the Supreme, Lee Horn and Mike 
Conhaim being out to lunch. 



Mrs. W. S. Baldwin Dies. 

Minneapolis, Minn. — Mrs. W. S. Baldwin, 
wife of the general manager of the "Civi- 
lization" department of the Supreme ex- 
change, died here last week following a 
long illness. Mrs. Baldwin was a sister 
of Rose Melville (Sis Hopkins) and in- 
terested in theatrical work since child- 
hood. 



Montevidio Manager Fills a Gap. 

Montevideo, Minn. — Manager E. E. 
Marsh, of the local opera house, broke 
into the limelight here recently and in an 
unusual yet pleasing way. The extraordi- 
nary fall of snow held a westbound train 
here all of Sunday afternoon. While the 



train crew worked to clear the track Mr. 
Marsh brought his picture machine and 
features from his theater to the train, 
connected his machine to the generator in 
the baggage car, and displayed films for 
the benefit of passengers for several 
hours. Several film men were among the 
passengers who crowded into the car In 
which the pictures were being shown. 

St. Paul, Minn. — Manager S. R. Thomp- 
son, of the Feature Film Company, has 
announced that three reels of St. Paul 
carnival films and one reel of the Winni- 
peg-St. Paul dog derby race have been 
completed and are now ready for booking. 

Duluth, Minn. — Manager John Wilander, 
of the Progress Feature Film Company, 
has gone to New York city in search of 
new features for his exchange. Mr. Wil- 
ander intends to remain in the east about 
two weeks. 



Monogram and Lochren Merge. 
Minneapolis, Minn. — The Monogram Film 
Company of this city has merged with the 
Lochran Film Manufacturing and Adver- 
tising service, Film Exchange building, 
and its future business will be conducted 
under the name of the Monogram slide 
division of the Lochran firm. G. C. John- 
ston will remain in charge of the slide de- 
partment. John Fournier has been added 
to the sales force of the organization. 



Green and Steffes Buy "Ignorance." 
Minneapolis, Minn. — Harry H. Green, 
Dewey theater, and W. A. Steffes, North- 
ern theater here, have purchased the right 
to distribute "Ignorance" in Minnesota, 
Wisconsin, Montana and the Dakotas. The 
film will be given its initial showing in 
Minneapolis within a few weeks. 

Among Local Exchangemen. 
. Minneapolis, Minn. — C. D. Booth, Twin 
City salesman for the Greater Vitagraph, 
has discovered in the Vitagraph Bulletin 
that he led the salesmen of the United 
States last month in getting business. 

Manager W. K. Howard, of the Vita- 
graph exchange, has received numerous 
requests for bookings of "The Fall of a 
Nation" and "Battle Cry of Peace" since 
the German-American break. 

Manie Gottlieb, manager of the Favorite 
exchange here, has begun booking "Cap- 
tivating Mary Carstairs" simultaneously 
with the initial installment of the story of 
the play in the Minneapolis Journal. 
Norma Talmadge is the star of the photo- 
play. 

Joseph McDermott, formerly with three 
local papers and European war correspon- 
dent, has been secured by J. V. Bryson to 
assist with the publicity work on "20,000 
Leagues Under the Sea." 

Buy Rights for "The Spoilers." 
Minneapolis, Minn. — Frank Woskie, of 
the Favorite feature exchange, and Ted 
Karatz, formerly with the Supreme fea- 
ture exchange, have bought the rights on 
"The Spoilers" for Delaware, District of 
Columbia, West Virginia, Kentucky and 
Maryland, and Mr. Karatz has gone east 
to open offices. Baltimore will likely be 
selected. 



C. F. Rose Joins Artcraft. 
Minneapolis, Minn. — Manager R. C. Fox, 
of the Artcraft, has added C. F. Rose to 
his road staff. Another salesman will be 
added to the staff shortly. 

Secures "Doc Yak" Rights. 

Minneapolis, Minn. — Edward Frye, Film 
Exchange building, has secured rights to 
distribute "Doc Yak" cartoon comics in 
this territory. Incidentally, Mr. Frye is to 
become a benedict shortly. 



Two New Vitagraph Road Men. 
Minneapolis, Minn.— E. S. Flynn and 
Benjamin Hall have been added to the 
road staff of the local Vitagraph exchange. 



1390 



THE MOVING PICTURE WORLD 



March 3, 1917 



Manager Howard now has six salesmen 
on the road. 



George Comer Goes to Elliott-Sherman. 

Minneapolis, Minn. — George Comer has 
left the Zehith Feature Film Company 
exchange and joined the "Ramona" de- 
partment of the Elliott-Sherman ex- 
change. 

Duluth, Minn. — The Clinton Amusement 
Company, controlling the Sunbeam and 
Strand theaters here, has just contracted 
with the Minneapolis exchange for future 
Fox features. 



Indiana's Sunday Opening Bill 

Indiana Exhibitors' League Is Preparing to Push the Bill Recently Introduced in 
the General Assembly Authorizing Sabbath Shows in State — Churches Will 
Make a Hot Fi«?ht to Defeat the Measure. 



From the Indiana Trade News Service, 861 State Life Bldg., Indianapolis, Ind. 



I 



Theater Changes and Motes. 

Cedar Rapids, la. — F. J. Smid has sold 
the Ideal theater here to W. M. Giffin of 
Columbus Junction. 

Hankinson, N. D. — ^William Meters and 
A. J. Winchell of Jamestown, N. D., have 
bought the Gem theater here. 

Minneapolis, Minn. — Managers Al Kells 
and Fianw Thayer of the Bijou and Cal- 
houn theaters, respectively, have booked 
Selznick features for future showing at 
their theater. Mr. Kelly plans to increase 
the admission price at the Bijou. 

Owatunna, Minn. — Fire did slight dam- 
age to the operating room of the Palace 
theater here recently. 

Crookston, Minn. — The Bijou has been 
closed by city officials because it did not 
pay its license fee in time. 

Crystal, N. D. — E. F. Doran has opened 
a picture theater here. 

St. Paul, Minn. — The Alhambra theater 
here has begun displaying "The Great Se- 
cret" Metro serial, in addition to its regu- 
lar program of Triangle releases. The Al- 
hambra is owned and managed by J. G. 
Uilosky, president, North West Exhibitors' 
corporation. 



NDIANAPOLIS, Ind. — Senator McCray, 
of Indianapolis, introduced a bill in the 
Indiana general assembly last week pro- 
viding for the legal opening on Sunday of 
moving picture show houses throughout 
the state. The Indiana Exhibitors' League 
is preparing to make a hard fight to have 
the bill passed, but from all indications is 
going to meet with considerable outside 
opposition. 

That the churches of the state will be 
asked to oppose the measure is evident 
from a statement issued by Dr. A. B. 
Storms, president of the Indiana Church 
Federation, and the Rev. Morton C. Pear- 
son, secretary of the Indianapolis Church 
Federation. The statement says: 

"Senate bill No. 25i), which provides for 
the legalization of moving picture shows 
on Sunuay throughout the state of Indiana, 
should by all means be defeated. We 
can not make ourselves believe that the 
members of the present legislature will 
consent to pass such a measure. This leg- 
islature has been too historic, and has 
been fixed on too high a plane to come 
down to the low level of making legal 
the operation of moving picture shows on 
a day which has been designated for years 
as the day of rest and worship. In order, 
however, that the members of the present 
assembly should know the feeling of the 
churches of Indiana, we respectfully sug- 
gest that letters, telegrams and petitions 



Sunday Opening Bill in Nebraska Senate 

Senator Tanner of Douglas Has Introduced a Bill to Legalize Sunday Shows — 
Carries an Occupation Tax of from $2 to $10. 
By Frank H. Madison, 628 S. Wabash Ave., Chicago, 111. 



LINCOLN, Neb. — Broadminded legisla- 
tors are endeavoring to secure the 
passage of laws which will make the Ne- 
braska exhibitor who gives a moving pic- 
ture show less like an outcast. Senator 
Tanner of Douglas has introduced in the 
state senate bill No. 224, which legalizes 
Sunday shows. The bill provides for an 
occupation tax from $10 a month down 
to $2, according to the size of the town. 
It also carries an emergency clause, 
which would enable the law to go into 
effect immediately after its passage by 
both houses of the legislature and its ap- 
proval by the governor. Representative 
Regan of Platte has introduced into the 
house bill No. 529, which provides that 
cities and villages may permit Sunday 
shows by a majority vote. This vote may 
be taken either at a regular or a special 
election. 



Reel Fellows' Club of Nebraska 
Organized. 

Omaha, Neb. — Exchange managers, ex- 
hibitors, supply men, etc., of Omaha, have 
organized the Reel Fellows' Club of Ne- 
braska, with C. W. Taylor, local manager 
of the General Film, as president. The 
membership at present is local, but as in- 
dicated by the name it plans to have the 
organization cover the entire state. It 
has been suggested that as soon as the 
neighboring film men have become mem- 
bers a moving picture week will be held 
in Omaha, and a grand ball given as a 
climax. 

Other officers elected are as follows: 

C. W. Taylor, president; H. M. Thomas, 
manager of the Strand, vice-president; R. 

D. Shirley, Muse, secretary; J. E. Kirk, 
local manager of Pathe Film Company, 
treasurer; S. H. Goldberg, Sun, J. W. Rach- 
man, Grand, and H. B. Watts of the Bee 
were elected on the board of directors. 



Missouri Valley Film Company Suit. 

Lincoln, Neb. — Suit has been filed in the 
district court in behalf of holders of 
ninety-eight shares of stock in the Mis- 
souri Valley Film ' Company against 
Charles Strader, president, Robert R. 
Smith, treasurer, and Hugh B. Werner, 
secretary. The company was incorporated 
in March last year by Strader, Smith, Mil- 
ton H. Wright and Byrne C. Marcellus. It 
is charged that the defendants conspired 
to appropriate to their own use a large 
amount of capital stock by making a false 
showing on the books as to payments, 
Strader and Smith crediting themselves 
for investment accounts and also merchan- 
dise accounts of $2,550. 

The investment account is said to rep- 
resent antiquated films and supplies not 
worth more than $1,000. 

The defendants are charged with issu- 
ing $1,500 worth of treasury stock to Nel- 
lie A. Vail, and $500 of the same to Car- 
lyle King, appropriating the proceeds, and 
last October to have sold $4,200 worth of 
stock for cash to B. H. Cubbage, not ac- 
counting for the money. 



Choosing Films to Suit Community. 

Omaha, Neb.— Special children's pro- 
grams for the Strand and Muse theaters 
by the Omaha Woman's Club proved so 
satisfactory that other neighborhoods 
have asked this organization to choose 
films for theaters in their vicinity. As a 
result programs at the Besse theater on 
the south side and at the Boulevard thea- 
ter are now picked by the women. The 
Besse theater opened its shows with the 
"Battle Hymn of the Republic," and the 
Boulevard with "The Boy Scouts." The 
interest in these programs is heightened 
by concerted action, such as observing 
bird day by use of appropriate films in 
the theaters. , 



be forwarded at once to all members of 
the assembly, asking them to vote against 
said bill, and to safeguard the high and 
holy interests of the Sabbath day." 

Representatives of the exhibitors ex- 
pect to be able to point out to the legisla- 
tors the fact that the people of the state 
are demanding the opening of the motion 
picture houses on Sunday. "The time has 
come," said one promiennt exhibitor, 
"when the church should realize that it is 
unjust discrimination to permit Sunday 
shows in some cities of the state and not 
in others. Should the people be restrained 
from attending Sunday shows just be- 
cause they live in a small town? They 
are all citizens and should be entitled to 
the same privileges. The same law which 
prohibits the opening of Sunday shows 
does not compel the people to go to 
church. In view of this what are the 
churches going to provide for the thou- 
sands of idle people to do on Sunday aft- 
ernoons and evenings? The Sunday show 
can be made both educational and reli- 
gious." 



Indiana Exhibitors and Theaters. 
Delphi, Ind. — The Bradshaw room on the 
north side of the public square, which 
has been unoccupied for several months, 
will be reopened next week by F. E. Wal- 
lace, who is installing equipment for a 
motion picture show. Mr. Wallace has 
decorated the interior and expects to have 
one of the coziest little theaters in the 
city. 



Stage Directors in Picture Theaters? 

Terre Haute, Ind. — Moving picture thea- 
ter owners, at a recent meeting, perfected 
plans for a campaign against the bill in- 
troduced in the Indiana general assembly 
by John L. Cronin, representative from 
Vigo county. The bill requires all thea- 
ters, including motion picture houses, to 
have a competent stage director. 



Huntington Sunday Exhibitors Fined. 
Huntington, Ind. — Huntington will not 
have Sunday picture shows so far as the 
Huntington Motion Picture Company, 
which controls two local photoplay houses, 
is concerned. In a test case in the Hunt- 
ington circuit court last week the jury 
returned a verdict of guilty and the de- 
fendants were fined $1 and costs for vio- 
lating the law prohibiting Sunday open- 
ing. T. Guy Perfect, president of the com- 
pany, and Elmer Fouse, his house man- 
ager, were the defendants. No future at- 
tempts will be made to reopen the houses 
on Sunday. 



Start Local Censorship in Crawfordsville 
Crawfordsvile, Ind. — The city council of 
this city, at a recent meeting, passed an 
ordinance providing for a board of cen- 
sorship for all motion picture shows. 
Seven Crawfordsville citizens, including 
three women, were named as members of 
the board. The passing of the ordinance 
grew out of an indignation meeting held 
several week ago, at which it was de- 
cided to impress on members of the coun- 
cil the need of a censorship board. 



Monroeville, Ind. — F. J. White has sold 
his motion picture theater here to W. H. 
Hyatt, of Churubusco. 

Bluffton, Ind. — Charles W. Decker has 
purchased a half interest in the Grand 
opera house, recently purchased by John 
H. Painter. The house has been leased to 
the Gaiety Theater Company, operators of 
several motion picture shows, for a period 
of ten years. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1391 



New Orleans Considers Sunday Closing 

Moral Uplift by Means of the Screen Is Not Over Popular with Many in Gulf 
State Communities— Yet These Pictures Fill Theaters. 
N. E. Thatcher, 3S01 Canal street, New Orleans, La. 
XJEW ORLEANS, LA.— This city is just 
■^ now undergoing a moral upheaval and 
it is possible that the spasm of Sunday 
closing may reach the motion picture the- 
aters. Already the question has been un- 
der consideration by the authorities, but 
their position is not entirely clear in the 
matter and they have hesitated about 
taking a decided step. The people of New 
Orleans set big store by the picture shows 
and all of them are doing a good busi- 
ness. 

It is a noticeable fact that the problem 
productions and "moral lessons" draw the 
best crowds, and exhibitors are on the 
lookout at all times for shows that pre- 
sent a moral uplift through the medium 
of one or more nude women. For in- 
stance, "The Garden of Knowledge," 
which was supposed to teach a dense but 



eager populace all that it had been miss- 
ing relative to eugenics, broke all rec-^ 
ords for continuous runs in this city, hav-^ 
ing been shown for twenty-five days at 
advanced prices. Then it was sent out 
into the country towns, and it at once 
encountered rough sledding. 

At Baton Rouge an attempt was made 
to stop its exhibition, but none of the self- 
constituted censors would look at the pic- 
ture, and the authorities in the absence 
of personal complaints refused to sup- 
press the feature. At Lake Charles the 
objection to the showing of the picture 
assumed the proportions of a public up- 
rising, and the press was drawn into the 
controversy. Other towns have been none 
the less pronounced in their position with 
regard to moral uplift through the me- 
dium of the screen, and it is not certain 
what the final outcome will be. 



mies are his enemies. In the early days 
of the exhibitor's tribulations he had his 
share of grief. He not only ran his own 
house with due regard for his patrons and 
public decorum, but he constituted him- 
self a terror to the fellow who attempted 
to run any house in any other manner. He 

been instrumental in closing se . 
houses for the benefit of the public and he 

111 a linn advocate of the policy of hav- 
ing things just as they should be. 1I<- 
wants the best shows and he wants his 
customers to have them. He has the fac- 
ulty of helping the new exhibitor over 
many of the rough places in the amuse- 
ment road and his advice is counted good 
by men who are reasonably well versed 
in the exhibition game. Dunning is quiet 
and unassuming, but he has the faculty 
of getting what he goes after in the way 
of lilm business. 



May Employ Expert to Teach Care of Film 

Torn Condition of Film Returned to New Orleans Exchanges Suggests Use of Able 

Operator to Travel and Adjust Machines. 

NEW ORLEANS, LA. — For several weeks 
long and inordinate wails have been going 
up from the various exchanges because of 
the dilapidated condition in which films 
are returned to the home offices. These 
cries of annoyance are not without their 
sufficient reason. It has almost become 
the rule that when a perfectly good film 
is sent out it will be returned all "chewed 
to pieces" and the poor exchange man is 
confronted with the alternative of raising 
a row and losing a customer or of stand- 
ing the loss and looking pleasant. Last 
•week a new copy of a World Film feature 
was sent to a theater in one of the bet- 
ter towns of the state where it might be 
assumed that it would have reasonably 
good treatment. It came back practically 
ruined. There were sprocket marks down 
the center of nearly the entire five reels, 



and the worst about it was that the 
World manager is a woman and could not 
swear — leastwise audibly. Because of 
the almost habitual return of films in 
bad condition, Manager Karl A. Bugbee 
has suggested that the exchange man- 
agers combine to employ an expert op- 
erator to visit every theater in this ter- 
ritory and go over the projection ma- 
chines and put them in first-class condi- 
tion. The calculation is made that the cost 
of sending out such an operator will be 
much less than the loss to films because 
of the defective condition of the machines 
in the great majority of the theaters. The 
matter has been given serious considera- 
tion, and it is quite likely that country 
exhibitors will have the opportunity to 
have their equipment put in good condi- 
tion without expense to themselves. 



New Orleans' Strand Opening Delayed 

Management Not Dissatisfied at the Chance to Organize and Properly Train Its 

House Staff — No Break in Triangle Programs. 

NEW ORLEANS, LA. — The opening of 
the new Strand theater has been some- 
what delayed by reason of the inability of 
the contractors to obtain supplies on time, 
but Manager Richards has provided 
against any disappointment to the de- 
votees to the Triangle feature program 



person connected with the organization is 
being impressed with the importance of 
rendering considerate attention to the pa- 
trons and to have each showing of the 
program attended with high-class atten- 
tion to every detail. 



by leasing the Lafayette theater for a 
term of weeks, and the Triangle program 
will be presented in this theater until 
the Strand is ready. 

The Triangle program will be discon- 
tinued at the Triangle theater on Sat- 
urday, February 17, and will be followed 
by the Paramount service. Manager Boeh- 
inger proposes to present the Paramount 
with same attention to detail that he has 
given to the Triangle and he asserts that 
he expects no appreciable fluctuation of 
patronage because of the change, main- 
taining that it is the theater and its 
management, and not the pictures entirely, 
that build and hold the clientele. 

There is no disguising the fact that the 
Triangle program has won an immense 
following in New Orleans and on this ac- 
count the Saenger amusement company has 
arranged that there shall be no lull in the 
presentation of the pictures pending the 
completion of their new theater. And, be- 
sides this, they regard the delay as not 
without its compensations, for it will en- 
able the organization to train its house 
crews so that perfect service shall be ac- 
corded to the patrons of the Strand. It is 
the intention of the Stand management 
to offer its patrons an entertainment, not 
a mere picture show, and to this end every 



A Hustling Exchange Man. 
New Orleans, La.- — Al Dunning, the Nes- 
ter of the film salesmen of the New Or- 
leans territory, has just returned from a 
trip to Birmingham, Ala., where he closed 
some motion picture deals that won for 
him the unstinted commendation of Man- 
ager Stephens of 
the Mutual. Mr. 
Dunning goes to 
Birmingham on an 
average quarterly 
and the results of 
his trips hereto- 
fore have been a 
little better than 
an average, but he 
was not throwing 
himself especially 
until his last jour- 
ney. He is an old- 
time exhibitor and 
knows the game 
up one side and 
down the other. 
He has a wide cir- 
cle of friends in 
this territory and 
is glad that the fellows who are his ene- 




Al. Dunning. 



KANSAS CITY NEWS LETTER. 

By Kansas City News Service, 205 Corn 

Belt Bldg. 

Fatty Arbuckle Day at Kansas City. 

KANSAS CITY, Mo. — This city is to have 
a Fatty Arbuckle day soon, if all the 
plans work out satisfactorily. Mr. Ar- 
buckle is coming through late in February 
from the coast, and the children, as well 
as the men and women of this city will 
have a chance to see him. The plans call 
for a formal reception by officials of the 
city, and attendance on various associa- 
tions such as the Rotary Club and the 
Screen Club. There will be a banquet in 
the evening. 



"Snow White" Party in Topeka. 
Topeka, Kan. — The Topeka Daily Capi- 
tol and the Topeka Daily Journal are join- 
ing hands in giving a "Snow White" 
party to the people of Topeka and vicinity. 
This will be given in the Auditorium, Feb- 
ruary IS, these papers having made ar- 
rangements with the Paramount exhibi- 
tors to secure the film. The same plan 
which the Kansas City Star used will be 
followed out. 



Ida M. Waldon Remodeling Her Theater. 

Hastings, Neb. — Miss Ida M. Waldon. 
manager of the Wonderland theater, Hast- 
ings, Neb., is in Kansas City making ar- 
rangements for draperies and fixtures for 
her theater, which is now being remod- 
eled. This remodeling will consist of tak- 
ing out two pillars and using a girder, 
thereby making every seat in the house 
available. The Wonderland seats 600. 

Miss Waldon enjoys the endorsement of 
the Parent-Teachers' Association and other 
such organizations. She shows Paramount 
films four days a week and on family 
group night she adds a Burton Holmes 
travel picture. 



Kansas Theater Notes and Changes. 

Guthrie, Okla. — Med Pedigo, Guthrie, 
has purchased the Highland theater. 

Howardon, Kan. — H. L. Jones, manager 
and owner of the Lyric at Howardon, has 
sold his playhouse to Serivon Brothers, 
of Sioux Falls, Kan. 

Salina, Kan. — Herbert Thatcher, man- 
ager of the Strand in Salina, has booked 
the first Max Linder comedy in this ter- 
ritory. 

Clay Center, Kan. — The Rex theater, 
Clay Center, Kan., has been adorned with 
a new front. 

El Dorado, Kan. — S. S. Voigt has received 
a contract to erect a two-story building, 
25x120 feet, in El Dorado, for a moving 
picture theater. 

Abilene, Kan. — Howard Collins, formerly 
proprietor of the Lyric at Abilene, Kan., 
has leased the Seelye theater there. Mr. 
Collins now owns and operates theaters 
at Solomon and Lindsborg. 

Winfield, Kan. — C. L. Lathrop and R. E. 
Rankin have bought the Novelty theater, 
Winfield, Kan. Mr. Lathrop will be the 
active manager. 

Yates Center, Kan. — F. E. De Vore, who 
recently purchased the Star theater at 
Yates Center, has installed new equip- 
ment and will also remodel the building. 



1392 



THE MOVING PICTURE WORLD 



March 3, 1917 



Guthrie, Okla. — Med Pedigo, Guthrie, has 
used the Highland theater at that 
place. 



Missouri Theater Notes. 

Butler, Mo.— Charles L. Fisk, who re- 
cently bought the opera house at Butler, 
has announced that he will reopen the 
theater with pictures. 

Gallatin, Mo. — Victor Newton has bought 
the Isis theater, Gallatin, from J. S. Turck. 
Mr. Newton was formerly with the Newton 
Supply Company, Des Moines, la. 

Kansas City Exchange Notes. 

Kansas City, Mo.— John W. Hicks man- 
ager of the General Film branch at Kan- 
sas City, visited Milwaukee on the return 
trip Horn the convention of managers at 
(Imago. . , - tVv _ 

V A Kingsley, a new traveler for the 
Bluebird, was formerly with the Kansas 
City Feature Film Company in this terri- 
tory. 

C D Struble, one of the old-timers in 
the film business in the Kansas City dis- 
trict, is now managing the Kansas City of- 
fice of Triangle. Mr. Struble was for- 
merly manager of the General office here, 
then manager of Monarch, and recently 
was handling "Where Are My Children? 

A J Reed, formerly on the road tor 
Vitagraph, is now handling the McClure 
series department at Triangle headquar- 
ters. The opening of the series at the 
Wonderland was auspicious, with large 
advertisements and keen interest among 
exhibitors, as well as patrons. 




From right to left: Leo Forbstein, Director 
of Orchestra; Frank S. Newman, Manager; 
••Pat" Balsly, Publicity Man of Kansas City 
Film Survey. Three leaders in the big bnow 
White" show of Kansas City Star. 



C. M. Hood with Local Vitagraph. 

Kansas City, Mo.— In a recent issue of 
the World, C. M. Hood was mentioned as 
being connected with the Universal. This 
was a mistake as Mr. Hood is connected 
with the Vitagraph exchange in Kansas 
City, Mo. 

p F Nine, who has been with the Vita- 
graph 'exchange" in Kansas City for some 
time in the capacity of booker, has ac- 
cepted the position of assistant manager 
of the exchange. Mr. Nine is an experi- 
enced man in the trade, and is well known 
With his experience and ability he will 
doubtless make a valuable aid to the suc- 
cess of the firm. Mr. Nine has booked 
••The Girl Philippa" for two weeks solid. 
This picture is going big in Kansas City 
and quite a bit of interest is being 
evidenced, not only by the exhibitors, but 
also by he public. 



George H. 



Texas Managers Association Grows 

Headquarters of State Amusement Managers' Association Have Been Opened in 
Austin, Texas — Will Be Run in Conjunction with the Dallas Office — Secretary 
Campbell Will Spend His Time Between the Two Addresses. 

By N. E. Flanagan, 516 North Ervay St., Dallas, Texas. 



DALLAS, TEXAS.— Practically all of El 
Paso motion picture houses have af- 
filiated with the Texas Amusement Man- 
agers' Association. Ben B. Lewis, form- 
erly of Dallas and Houston, was the lead- 
ing spirit in the organization movement 
there. El Paso is a live organization 
town, anyway, and much valuable co- 
operation is expected from them. 

Four of the Austin houses are now 
members of the Texas Managers' Asso- 
ciation. Headquarters for the state have 
been opened in the Majestic theater build- 
ing there in addition to ^he Dallas office. 
The office is in charge of Grace Alvis. 
Secretary R. H. Campbell spends his time 
between the Dallas and Austin offices, 
looking after the organization work out 
over the state. 

P. G. Cameron, of the Crystal theater, 
Dallas, made a trip last week to Bon- 
ham, in the interest of the state associa- 
tion. His trip was very successful and 
the result was that the Texas legislature 
will hear from that section of the state 
in no unmistakable terms. Cameron is 
a live organization man and a great 
strength to the body. 

A Rigid Bill Proposed. 

A rigid bill is now in the legislature to 
govern the construction of all theaters 
where motion pictures are exhibited. This 
bill is most exacting in its specifications 
and if it passes and an attempt is made to 
enforce its provisions, fully one-half of 
the shows in the smaller towns will be 
forced out of business, at least temporar- 
ily, and a complete reorganization of the 
whole show business will be necessary. 
Fully two thirds of the Dallas houses 
will have to oe abandoned because of the 
requirements for rear exits, and exits 
from the balconies. 



Bowles Becomes Bluebird 
Manager. 

Kansas City, Mo.— George H. Bowles, 
district publicity manager for Universal 
at Kansas City, has succeeded W. B. Em- 
rich as manager of the Bluebird distribu- 
tion. 



A "John Barleycorn" Campaign Coming. 
Dallas, Texas. — Texas prohibitionists 
are going to make a campaign over the 
state with the film "John Barleycorn." 
The anti-saloon league has purchased the 
film for Texas and it has been delivered 
by Mrs. M. E. Fulton, now of Austin. As 
soon as the legislature is over the film 
will be used in the churches through the 
entire state. It is possible that several 
copies of the film will be operated at 
one time. 



Waco Managers and Operators Agree. 

Waco, Texas. — Waco managers and op- 
erators met Friday, February 2, to nego- 
tiate a new contract. The operators had 
asked for a scale of $30 per week and 
the managers felt that in view of the 
poor business at present they could not 
afford the increase. It was finally agreed 
between the managers and the union's 
committee that the old scale should 
stand, or in event that a new one was 
negotiated that it be the Dallas scale 
which is $25 per week of seven days, and 
in case the seventh day is not worked 
the scale remain the same. The meeting 
was presided over by secretary of the 
state association, Robert H. Campbell, 
who was called there by the union and 
the managers as a mediator. 

Texas Exhibitors and Theaters. 

Waco, Texas. — Leroy Bickle has sold 
out his interest in the Rex theater in 
Waco and hereafter will devote all his 
time to the bookings for the Central 
feature film company, which has offices 
in Dallas and Waco. 

Dallas, Tex. — Tom Parker has been ap- 
pointed manager of the World Film in 
Dallas. Nat Barach, present manager, has 



assigned to special work under the 
Southern division manager. G. E. Wea- 
ver, assistant Southern division manager, 
is here now and will remain here for a 
month. 

J. H. Snively, former owner of the 
Princess theater, of Paris, is now man- 
ager of the Royal theater at Texarkana. 

The Majestic theater at Decatur, Tex., 
burned several days ago. Fire in the 
light plant put the Regal theater and 
the Queen theater of the same place out 
of business last week. But they are in 
good shape this -week. 

"The Secret Kingdom," serial of the 
Vitagraph Company, is creating a favor- 
able stir in Texas. Many telegrams of 
congratulations have been received. 

Galveston, Texas. — E. H. Hulsey, of 
Dallas, Houston, Waco and Galveston, has 
just added another house to that string. 
He has recently acquired the Crystal 
theater of Galveston. Mr. Hulsey is now 
interested in four . amusement houses 
there, including the Grand opera house. 



J. E. Huey Back With Vitagraph. 
J. E. Huey, formerly with Kleine-Edi- 
son, has resumed his old post as booker 
for the Vitagraph Co. 




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Visitors in Dallas. 
Dallas, Texas. — Lyttle Eppstein, of the 
Royal theater, San Antonio, has been in 
Dallas for the past two days. Mike Mur- 
phy of the Sweetwater theater, Sweet- 
water, Texas, was here and contracted 
with the World-Brady service. J. A. Hol- 
ton of the Pierce theater, Port Arthur, 
Texas, visited Dallas and arranged to use 
the World's Clara Kimball Young sub- 
jects. 



C. E. Tandy Talks to Exhibitors. 
Dallas, Texas. — C. E. Tandy, general 
manager of the Southern Paramount, was 
booked to talk to exhibitors from all over 
the state on Feb. 11 at a conference in 
Dallas. All exhibitors, whether Para- 
mount or not, have been invited. He will 
stay here but two days, as numc/ous tele- 
grams have been received urging him to 
attend the conference at Oklahoma City 
next week. Many local film men will also 
attend. A large number from Dallas were 
present at the convention in Little Rock 
last week. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1393 



Refusing Objectionable Films 

Moving Picture* Distributors in the Rocky Mountain District Make a Friendly 
Agreement with Mothers' Congress and Parent Teachers to Handle No Films of 
the Trouble Making Kind — Women Will Co-operate on the Good Films. 
E. C. Day, Denver Correspondent. 



DENVER, COLO. — A friendly agreement 
binding virtually every moving pic- 
ture agent in the Rocky Mountain dis- 
trict to handle no objectionable films has 
been entered into by the Film Exchange 
Board of Trade and the Denver district 
of the Mothers' Congress. 

This is the outcome of a plan by which 
the mothers and the film men have been 
working in co-operation during the past 
several months to provide shows suitable 
for children, and which were approved 
by the women. Friday and Saturday were 
set aside each week for the showing of 
especially appropriate plays for women 
and children. A committee of film men 
meets weekly with a committee repre- 
senting the Mothers' Congress and the 
Parent-Teachers' Association and en- 
dorsement is given to one or 'more pic- 
tures scheduled to appear in local houses. 

The film men have made an earnest ef- 
fort to provide high-class entertainment 
and the women reciprocated by going out 
of their way to recommend patronage of 
the photoplay houses. Both have profited 
by the plan — the women by winning their 
point for "better pictures" and the ex- 
hibitors through increased business. 

Women Against Censorship. 

As a result the women, instead of ad- 
vocating censorship as has been the com- 
mon practice, are opposed to this form 
of what they term "political graft" and 
are satisfied that more can be accom- 
plished by working in friendly co-opera- 
tion with the film men. 

At a meeting of the Mothers' Congress 
on February 7 the Film Exchange Board 
of Trade of Denver agreed in writing to 
continue the same friendly relations that 
have existed since the beginning of the 
plan outlined above. 

The Formal Agreement. 

The document says: "Every film ex- 
change in Denver agrees and pledges it- 
self that all eliminations ordered by the 
National Board of Review and Mrs. Mar- 
garet B. Conway, local amusement inspec- 
tor, shall be permanent. The eliminations 
will be made, before the films are shown 
in Denver and will not under any cir- 
cumstance be reinserted in the film after 
first showing. 

"We desire to congratulate you on ac- 
tually accomplishing more and better 
practical results along the lines of your 
work than has been achieved anywhere 
in the United States. This has been done 
without expense to the state or city and 
we feel that the results will be perma- 
nent, because, under the somewhat novel 
system you adopted, the returns to the 
moving picture theater proprietors will 
be increased, which naturally will in it- 
self strengthen the movement until it be- 
comes universal." 

The agreement was signed by H. H. 
Buckwalter, president of the Board of 
Trade, and A. E. Fair and W. E. Scott, 
members of the committee. 



A Drastic Sunday Closing Bill. 

Denver, Colo. — The moving picture in- 
dustry in Colorado is now menaced by a 
Sunday closing law. The danger lurks 
in the public welfare bill, which has been 
introduced in the state legislature. This 
is the fourth measure now pending which 
has to do with the film business in this 
state. It has been introduced in both 
branches of the law making body, in the 
senate by Coldren and Schermerhorn, and 
in the house by Houtchens. Coldren and 
Houtchtns introduced two of the three 
censorship laws, 



The welfare bill is the most sweeping 
ever introduced in this state. Under it 
the welfare boards proposed for the vari- 
ous cities and towns in the state will be 
given unlimited power and unlimited 
funds with which to carry out their de- 
sires. 

It is possible under the provisions of 
the bill to close theaters on Sunday, re- 
voke theater licenses and in fact abso- 
lutely control every form of amusement 
and recreation. 

The bill does not specify Sunday clos- 
ing of theaters as one of its objects, but 
that it is the intention of its backers to 
do this if the measure should become a 
law was stated by Theodore Hansen, the 
Kansas preacher, who was responsible for 
the introduction of the various proposed 
laws against moving pictures. 

It is the consensus of opinion among 
those in touch with legislative affairs 
that the bill will fail of passage because 
of its too drastic provisions. 

The bill is being opposed by all the 
women's organizations of the state on 
the ground that the work now being done 
by these bodies, without cost to the stats, 
will be placed under the supervision of 
■welfare boards, and probably revolution- 
ized to the dislike of the women. 

A clause in the measure which says 
that the welfare boards shall have "su- 
pervision of all matters of public welfare 
pertaining to public health and morals" 
also has aroused much indignation be- 
cause it is claimed that under this pro- 
vision it would be possible to interfere 
seriously with the teachings and prac- 
tices of the Christian Science Church. 



Iowa News Letter 

By Dorothy Day, Register-Tribune, 
Des Moines, la. 

Film Notes Over the State. 

AMES, la. — J. E. Foley, of the firm of 
Matlock & Foley, sold his half inter- 
ests in the Princess and Palm theaters 
in Ames to W. E. Matlock, the other mem- 
ber. 

Perry, la. — C. R. Marckres, owner of the 
Rex theater in Perry, has installed a four- 
piece orchestra in his theater for the ac- 
companiment of all his pictures. 

Belle Plaine, la. — Mr. Fredericks, for- 
merly connected with the Universal in 
Sioux Falls, South Dakota, has purchased 
the American theater in Belle Plaine from 
W. A. Huffman. 

Scandia, la.- — J. W. Albertson succeeds 
Carl Sullivan in the management of the 
Electric theater in Scandia, la. 

Marion, la. — One of the biggest prices 
ever paid for an Iowa motion picture 
theater was paid by Joe Mulherois, a re- 
tired farmer of Ringgold, la., when he 
gave Wm, Umbreckt $25,000 for the Gar- 
den theater in Marion. Mr. Umbreckt was 
making no effort to sell his theater, but 
simply named that price as the lowest at 
which he would sell. 

Morrison, la. — The Electric theater op- 
erated in the opera house at Morrison was 
destroyed by fire last week. W. F. Stew- 
art was the owner. 

Jessup, la. — W. J. Campbell has opened 
up the Grand opera house in Jessup, la., 
and is now showing pictures and booking 
a few road shows there. 

Queasquetion, la. — In three or four 
weeks the town of Queasquetion will have 
a motion picture house. No other house 
has been opened in this town of some 
800 people. Mr. Bettinger is the name of 
the manager of the new house, 



Independence, la. — Mr. Kelly has pur- 
chased the Alierton theater in Independ- 
ence from a Mr. Klatt. Mr. Kelly is from 
Early, la., and is a new man in the 
tlon picture business. 

Mount Pleasant, la. — J. R. Reichling, of 
South Dakota, purchased the Princess 
theater in Mount Pleasant from O'Con- 
nor & Co. and opened same about the 23d 
of January. 

Ten-ill, la. — Wilson and Tess are tha 
now owners of the Isis theater in Ter- 
rill, la., and they were in Des Moine last 
week negotiating- w i t In the Multual Film 
for service. 

Newton, la. — F. P. Leman has purchased 
the Lyric theater in Newton from the 
Real amusement company, of which cor- 
poration he was formerly a member. The 
Real amusement owns theaters in Colfax, 
Wapello and Newton. Mr. Leman is draw- 
ing plans for a big 750-sea.t house in 
Newton, which, from the plans, will be 
one of the finest houses in the state 
when completed. It is Mr. Leman's plan 
to abandon the Lyric upon the comple- 
tion of his new theater. 

Creston, la. — Hal Kelly, formerly a res- 
ident of Creston but more recently an 
owner of a motion picture house in Beat- 
rice, Nebraska, has been negotiating for 
the rental of the Willard theater in Cres- 
ton. The Gilbert is the name of Kelly's 
house in Beatrice. 

Lime Springs, la. — R. H. Farrar has 
purchased the Star theater in Lime 
Springs from the Peterson Bros. 

Dubuque, la. — The Strand theater 1n 
Fort Dodge was burned almost to the 
ground last week and will not be rebuilt 
for a picture house. Billos, Thannos and 
Yannias, the owners, will transfer their 
bookings for the Strand to their other 
house, the Princess. 

Webster City, la. — A. C. Schuneman, of 
the Isis theater in Webster City, is in- 
stalling a new organ in his theater at a 
cost of $10,000. This theater will open 
about the 1st of March with Clara Kim- 
ball Young in "The Common Law." 

Waterloo, la. — W. F. Hostetlet, formerly 
of Wayne, Nebraska, has purchased the 
Crystal theater in Waterloo. The Crystal 
is a big second-run house on the Eact 
Side. 



L. A. Sheridan Is Appointed Secretary 
of Association. 

Des Moines, la. — The exchange men of 
Des Moines are all more than pleased 
with their newly formed association, the 
Des Moines Film Men's Association. Mr. 
Stombaugh, who was first appointed sec- 
retary and treasurer, has resigned be- 
cause of having to spend so much of his 
time on the road, and L. A. Sheridan has 
been appointed in his place. 

A Mr. Daly of the Clapp Block has been 
appointed the local secretary for the Hoy 
reporting system, which system has been 
installed in this new association. 



Hippodrome Battles for 5-Cent Ad- 
mission. 

Keokuk, la. — The three motion picture 
theaters in Keokuk are having a war on 
prices. The Grand started the trouble 
when it raised prices to twenty-five cents 
on regular feature nights, when showing 
Paramount, Metro and Triangle. Soon 
after the Orpheum joined forces with the 
Garden and on the only three nights, Fri- 
day, Saturday and Sunday, that they are 
open, they, too, charged twenty-five cents 
for feature subjects. The opposition, the 
Hippodrome, is battling hard, showing the 
biggest features it can secure for only five 
cents. 



Des Moines Visitors and Happenings. 

Des Moines, la. — The film men of Des 
Moines have received letters from Sam 
Benjamin, of the Bliebird offices in Okla- 
homa City, to the effect that he will be 
in this city soon to pay a visit to all his 
friends. 



1394 



THE MOVING PICTURE WORLD 



March 3, 1917 



Local Exchange Men — Business Notes. 

Des Moines, la. — E. L. Meyers, formerly 
assistant to Manager Ballantyne in the 
Local Mutual, has been appointed road 
man for that company in Eastern Iowa. 

Jess Hartman, who recently joined the 
roadmen of the Mid West Photoplay, is 
reported to have done big business with 
the McClure's "Seven Deadly Sins" in his 
week's trip over the north central part of 
Iowa. 

Hugh Bennett, who until very recently 
was road man for the Interstate Film, 
has been appointed general manager of 
the Feature Distributing company of 
Minneapolis, and will handle "Twilight 
Sleep" and other features over six states. 

AV. F. Lindsey, manager of the Idle 
Hour in Leon and editor of the Journal, 
one of the weekly papers in that county 
seat, was in Des Moines last week attend- 
in"- the state editors' association. He vis- 
ited the Mutual and Pathe exchanges dur- 
ing his stay. Mr. Lindsey was unfor- 
tunate enough to have his theater se- 
riously damaged by water and smoke 
when "the store building next to his thea- 
ter was burned a couple of weeks ago. 
However, by quick work he was able to 
open his doors when the uffle <=ame the 
next evening. 



San Francisco News. 

San Francisco, Cal.— The .Sequoia Film 
Company has been incorporated with a 
capital stock of $100,000 by F. Cooley, O. 
N. Freebyer, M. R. Mackinstry, B. Greene 
and R. E. Handlos. 

T L Tally a theater owner of Los An- 
geles, arrived here recently for a short 
stay and Mr. Williams, of the Photo 
theater Fresno, Cal., is also in town. 

The National Film Company, 5 Kearny 
street, has been taking moving pictures 
of the state militia for recruiting pur- 
poses. 

G. A. Metcalfe has furnished the projec- 
tion equipment being used at the Pacific 
coast automobile show by the H. O. Harri- 
son Company to advertise the Hudson 
automobile. 

Miss Stella Uri, an attractive member 
of the office staff of the California :i'm 
exchange, is to be married at an early 
date. 

S S Theller, of the Yreka opera house, 
of Yreka, Cal., in the extreme northern 
part of the state, was a recent visitor here. 
Some trouble has been experienced in get- 
ting service on time, owing to the unusu- 
ally hard winter. 

The American Photoplayer Company 
has filed articles of incorporation increas- 
ing its capital stock from $100,000 to $2.- 
000,000. The incorporators are H. J. Wer- 
ner, P. J. Jacobus, Jr., G. C. Ringolsky, 
A. L. Abrams, J. C. McKinstry, Charles L. 
Firebaugh, all of San Francisco, and L. 
P. Brunbaum, of Boise, Idaho. It is in- 
tended to increase the capacity of the 
Berkeley factory at once and to establish 
selling agencies throughout the United 
States. 

The Bell theater on Mission road has 
been sold to a Mr. Bailey. 

The George Breck Photoplay Supply 
Company haa furnished two projection 
machines for the Bell theater at Redwood 
City, Cal., now being remodeled, and has 
also shipped one to the Indian school at 
Greenville,, Cal. 

The Theater St. Francis has been 
Strongly featuring the "See America First" 
series of films, made by the well known 
local cameraman, E. W. Castle. 

The Polk theater has been rebuilt, fol- 
low ins the recent fire, and is again in 
t ion. 

The first release of "Motor Pictorial- 
was shown recently at the Portola thea- 
ter, these showing typical scenes in Cali- 
fornia, where motoring is a year-around 
pleasure. 

Robert F. Abrahams, manager of the 
New Mission theater, was chairman at a 
smoker and meeting of the Mission Street 
Merchants' Association, held recently, the 
meeing being known as "theatrical men's 
night," 



New California Bills Wait for Attention 

Legislature Takes a Recess to Give Public Time to Examine Many Measures that 
Have Been Proposed — Watching Picture Bills Closely. 

From T. A. Church, 1507 North Street, Berkeley, Cal. 



SAN FRANCISCO, Cal. — The California 
legislature has been adjourned for a 
recess of one month to enable the general 
public to examine the many measures that 
have been introduced and to get in touch 
with their representatives at the state 
capitol. Several measures of decided in- 
terest to the moving picture industry have 
already been introduced and several others 
have been drawn up to be presented fol- 
lowing the recess. At a meeting of ex- 
hibitors and exchange interests, held in 
this city on February 9, it was stated that 
a minor bill, designed to prevent the ap- 
pearance of children under sixteen years 
of age at public entertainments, unless 
accompanied by parents or guardians, had 
been introduced into the legislature, to- 
gether with one giving the right to each 
locality to have a local board of censor- 
ship. Added to these are measures along 
humane lines, one bill prohibiting the tak- 
ing of moving pictures of suffering ani- 
mals, another to put an end to the "bull- 
dogging" of steers at rodeos and before 
the moving picture camera. The Film Ex- 
change Board of Trade of San Francisco 
is ready to send a representative to Sac- 
ramento as soon as the most important 
of these measures are brought up for final 
discussion, and the exhibitors will also be 
represented at these hearings. 



P. T. Sherman, Theater Owner, Dies. 

San Francisco, Cal. — P. T. Sherman, pro- 
prietor of the Liberty theater, 554 Haight 
street, passed away at the German hospi- 
tal on the morning of February 8 follow- 
ing a stroke of apoplexy. He was taken 
ill while on a street car the evening before 
and was ejected and left in the street ly 
the men in charge of the car, on the as- 
sumption that he was intoxicated. Their 
action was witnessed by a woman, who 
summoned aid, and the stricken man was 
hurried to the hospital, but failed to re- 
cover. Mr. Sherman was well known and 
well liked here, and died at the early age 
of 31 years, being survived by. his widow 
and son. The theater will be conducted 
temporarily under the direction of M. M. 
Morris, of the Western Poster Company. 



"The Crisis" Proves Drawing Card. 

San Francisco, Cal. — "The Crisis," the 
only photoplay attraction booked for the 
Columbia theater during the present sea- 
son, has completed a two weeks' engage- 
ment at this beautiful theater. In spite 
of counter attractions of unusual magni- 
tude a very satisfactory business was done 
and the engagement would have been ex- 
tended, had it been possible to have se- 
cured the house for a longer period. The 
production will be shown next at the Kin- 
ema in Oakland and the advance seat 
sales indicate that crowded houses will 
be the rule. Manager J. L. Warner, of 
the Warner film attractions, which con- 
trols the California rights to this photo- 
play, is well pleased with the initial show- 
ing that has been made and with applica- 
tions for bookings coming in from the 
outside. 



"Civilization" Run to Be Extended. 

Ran Francisco, Cal. — The demand to see 
"Civilization" has been so marked that 
Sol L. Lesser has made arrangements to 
extend its engagement at the Alcazar 
theater to three weeks, in place of one 
week. A number of novel advertising 
stunts have been placed into effect by- 
Mr. Lesser and John McCormick, who i3 
handling the publicity. Six uniformed 
boys on bicycles have been riding up and 
down the main streets, large letters on 
their wheels spelling the word "Civiliza- 
tion." A king, resplendent in gold braid, 
has been riding through the streets in a 
victoria, on which has been a sign of the 



Alcazar theater, while an armored tank 
car has appeared daily in the downtown 
district, with guns, from which free tickets 
to see the production have been shot. 



Music Comes High. 



San Francisco, Cal. — The high cost ot 
music at the Columbia theater is a feature 
that promoters of attractions are com- 
mencing to take into account when plan- 
ning to use this house. No orchestra is 
used at this theater when the usual run 
of plays is in order, so that when a photo- 
play production or other entertainment 
requiring music is booked, the musicians 
must be paid the rate for traveling musi- 
cians, or $49 a week, as compared with 
the usual rate of $35, a considerable dif- 
ference when there is a large orchestra. 



General Manager Home. 
San Francisco, Cal. — H. H. Hicks, man- 
ager of the local office of the General Film 
Company, is home from the conference at 
Chicago and is very enthusiastic over the 
outlook for 1917 and the releases that this 
concern will have to offer. He found it 
very cold through the middle west, espe- 
cially in contrast to the climate of this 
city, where the temperature has rarely 
ever touched the freezing point. 



Triangle Exchange News. 
San Francisco, Cal. — A very successful 
trade showing of the first of the McClure 
pictures was given early in the month in 
Photoplayer Hall. O. E. Child, who came 
here recently from New York to handle 
these productions, is meeting with good 
success in securing bookings. C. B. Price, 
division manager of McClure pictures, ts 
expected here within a few days. M. F. 
Lowery, Triangle representative, is out on 
a three weeks' trip and is sending in re- 
ports of good business from the countrj 
districts. 



Film Exchange Moves. 
San Francisco, Cal. — The De Luxe Film- 
Lasky Company, which has been located 
in the Humboldt bank building since en- 
tering this field, has moved to 100 Golden 
Gate avenue, where quarters are being 
shared with the Peerless film service. A 
balcony is being constructed here to af- 
ford the additional room needed, and other 
improvements are under way. Mark A. 
Lasky, president of the firm, expresses 
himself as being well pleased with the 
change, which was made for the purpose 
of getting in closer touch with exhibitors. 



Film Exchange Gets New Blood. 
San Francisco, Cal. — R. E. Hasbrook, 
well known in film exchange circles in this 
city, as well as in Honolulu, has joined 
the Western Feature Film Company, 
Golden Gate avenue and ■ Leavenworth 
street, takinsr an interest in this concern. 
This film exchange recently took over the 
rights to "A Trip Through China," made 
by the China Cinema Company, and Dan 
Markowitz, who organized the exchange, 
has left for New York in connection with 
this and on other business. 



E. B. Johnson to Visit Theaters. 
San Francisco, Cal. — E. B. Johnson, sec- 
retary of the Turner & Dahnken circuit, 
which conducts a chain of large moving 
picture houses in California and Nevada, 
will leave at once for a trip of several 
weeks' duration to Inspect theaters 
throughout the country for the purpose of 
securing ideas to be incorporated in the 
new houses to be erected shortly. He 
will first visit the Pacific northwest and 
will then go to Salt Lake City, Kansas 
City, Chicago and other prominent amuse- 
ment centers, 



March 3, 1917 



THE MOVING PICTURE WORLD 



1395 



Puyallup, Wash., Needed a Ten Cent Show Exchan ^ e 

Interesting Account of a Ten Cent Show Breaking Into a Five Cent Show City — 
Quantity Not Quality Had Ruled. 

By S. J. Anderson, East Seattle, Wash. 



SEATTLE, Wash. — A little over a year 
ago there were only five cent theaters 
In the small town of Puyallup, Wash., and 
the house that put on the most reels for 
the money got the patronage; consequently 
managers were not very particular about 
•what they booked, so long as they got 
enough of it. The motion picture situation 
has reached such a state that the Com- 
mercial club and the Parent-Teachers' as- 
sociation of the town brought up the ques- 
tion of getting better pictures for the 
community. 

It was then that J. C. Ehrlich came to 
town and bought the Stewart theater. He 
fixed up the house with the best equipment, 
and signed contracts for some of the best 
service. When he opened the theater the 
old card In the box office window had given 
place to a new one announcing "Admission 
10 cents." People looked askance at that 
ten cent sign for a while, but the lobby dis- 
play was enticing and they had read a lot 
in the papers about the wonderful pic- 
tures to be shown at the Stewart; so at 
length they began going in, and when they 
came out they told their friends all about 
the new picture show. And Mr. Ehrlich 
kept busy all the time inventing new 
schemes to attract their attention and 
keep them coming. Now he not only has 
the satisfaction of making a success of a 
ten cent show in a former five cent house, 
but he has gained the outspoken approval 
of the leading citizens of the community 
for raising the standard of the motion pic- 
ture shows of the town. The Commercial 
club sent him a vote of thanks for what he 
has done, and the heads of several other 
organizations have expressed their grati- 
tude and offered to help him in any way 
they could. One of these suggested that 
Mr. Ehrlich give him some complimentary 
tickets to enclose in some circulars he 
was sending out for his association, and 
the official went to the trouble to write 
personal letters to send along with each 
ticket, telling what a good program the 
Stewart always had. Mr. Ehrlich made 
these tickets good for the two nights of 
the week that were ordinarily his poorest 
show nights, and sent them out at the rate 
of 250 per week for six weeks. The re- 
*Hilt was that nearly every "comp" brought 
three or four good ones, and the regular 
patronage has been materially increased 
thereby. 



Changes at the Coliseum. 

Seattle, Wash. — With the opening of the 
Rlalto in Butte, the latest addition to the 
Greater Theaters company's string of mo- 
tion picture houses in the Northwest, there 
have been several changes in the office at 
the Coliseum, the company's largest Seattle 
house. C. S. Jenson, of the firm of Jensen 
& von Herberg, which has expanded into 
The Greater Theaters Company, is leav- 
ing Seattle In a few days to take charge 
of the Rialto. His place as manager of the 
Coliseum has already been taken by E. D. 
Tate, who recently came to Seattle in the 
Interests of W. H. Clune's latest release, 
"The Eyes of the World." 

Mr. Tate is by no means a stranger to 
the industry In Seattle, having been In 
the film business here for five years, from 
1910 to 1915. Another addition to the 
Coliseum's force Is J. O. Hovick, who takes 
the position of advertising manager. 



A. W. Eden, New Fox Manager, Arrives. 
Seattle, Wash. — Harry Lenhardt, west- 
ern manager for Fox, arrived in the city 
this week with a new manager for the 
northwest territory. The man who will 
Immediately take up the managerial du- 
ties in the Seattle Fox office is Albert W. 
Eden, who comes here from the Denver 
office, where he was manager. Mr. Eden's 



advancements in the Fox organization 
have been swift and steady, and all along 
the line he has made friends who are 
eager for a chance to speak a good word 
for him. He was for a while road man 
out of the Seattle office, from which he 
was transferred to the same position out 
of the Los Angeles office. From there he 
went as manager to Denver, and then 
came this last promotion. 



Men Star Fight Against Cen- 
sorship. 

By S. J. Anderson, East Seattle, Wash. 

Seattle, Wash. — At the regular meet- 
ing of the Exchange Managers' Club 
on Tuesday, February 6, it was decided 
to send a representative down to Olytnpla 
to lobby against the Davis bill, which 
provides for a state board of censors. The 
bill is at present still in committee, but 
it is expected that it will be brought be- 
for the House within the next ten days. 
Frank S. Fountain, northwest manager for 
Progressive, was the one appointed to 
undertake the mission. He left Seattle 
for Olympia on the day following the 
managers' meeting. 



K-E-S-E Manager Back from Idaho 
Trip. 

Seattle, Wash. — Carl Stern, K-E-S-E 
northwest manager, has just returned 
from a trip through Washington and 
Idaho, booking "The Truant Soul" and the 
Max Linder comedies. Mr. Stern says that 
the future looks very bright for the In- 
dustry in these two states. 



Theater Transfers. 

Camas, Wash. — Mrs. Lyman K. Ward has 
sold her interest in the Grand theater at 
Camas to Mr. and Mrs. L R. Durham. 

Goldendale, Wash. — J. B. Ledbetter has 
bought the Star theater, Goldendale, for- 
merly operated by Brooks and Campbell. 



Cavorting Chaplin Dummy Brings 
Crowds. 

Seattle, Wash. — As a lobby attraction 
for the new Chaplin comedy, "Easy 
Street," Manager W. H. Smyth of the 
Strand has a jointed wax model of the 
inimitable Charlie made and clothed in 
a policeman's uniform. He placed It In 
front of his theater on a revolving plat- 
form, and as the platform goes around the 
figure does a very good imitation of the 
famous Chaplin walk. A greater part of 
the crowd that gathers around the figure 
goes into the theater eventually, and 
when they come out the grins they wear 
stay with them down the street. 

The added feature at the Strand is Rex 
Beach's story, "Pardners." 



No Censor Appeal Provided for in Portland 

Mayor Albee and Civil Service Board Get Their Censor Bill Through — Only One 

of the Commissioners Voted with the Picture Men. 

By Abraham Nelson, 601 Journal Bldg., Portland. Ore. 

Broadway, Los Angeles, and J. D. Wll- 



PORTLAND, Ore. — Portland's new censor 
ordinance was passed February 7 
without providing for an appeal from cen- 
sors' decisions to the courts. 

A committee from the Oregon Motion 
Picture Men's Association, composed of 
Messrs. Simonton, Sperry, Reed, Kofeldt, 
Samuelson and Jackson, was on hand to 
plead with the commissioners for the right 
of appeal, but it was no use. The ordin- 
ance introduced by the mayor went 
through slicker'n a whistle, with but one 
dissenting vote, that of Commissioner 
George L. Baker, who sided with the pic- 
ture men. 

At the time of the campaign last sum- 
mer to get an appeal to the courts, city 
officials intimated that they were forninst 
changing ordinances ever and anon to suit 
everybody, so the exhibitors waited until 
the commissioners themselves asked for a 
change, then came in with their little re- 
quest, but their wait availed nothing. 



liams, theatrical magnate of Sidney. Aus- 
tralia, the same day. Mr. Reed says these 
gentlemen were both very enthusiastic 
about the famous Columbia river highway, 
over which an automobile trip was taken. 



"Patria" Contest. 

Portland, Ore. — W. W. Kofeldt, cashier 
of the local Pathe exchange, planned and 
conducted a "Patria" contest, in which 
twenty-four of Portland's big stores en- 
tered show windows decorated with fig- 
ures of the International star and sugges- 
tive of the picture. 

The first prize, a silver cup presented 
by James' Broadway theater, was awarded 
to the Eastern Outfitting Company; the 
second prize went to Powers Furniture 
Company, and the third to the Novelty 
Candy Company. The Judges were Edwin 
F. James, City Commissioner George 1* 
Baker and Mrs. Frank McTaggart. 



Portland Is Justly Indignant. 

Portland, Ore. — Mrs. E. B. Colwell, sec- 
retary of the Portland censors, came to 
the rescue of the city's fair name recently 
when New England lawmakers tried to 
exhibit the Rose City as a horrible ex- 
ample of iniquity and immorality, due di- 
rectly to the alleged evil influences of 
moving pictures. 

It seems that up in Montpelier, Vt., the 
legislature Is, or was on January 23, con- 
vened for the purpose of passing laws, 
and that a state censorship bill was de- 
manding attention. A horritfle example of 
conditions in a state not having a general 
censor was evidently needed, and Sena- 
tor Dunton, father of the "movie" bills 
pending, picked Oregon, maybe because 
the state was far away. 

Mrs. Colwell, censor secretary, voiced 
her resentment publicly and Portland 
moving picture men were very indignant 
that their city should be put in such a 
light, declared by them to be entirely 
false, when it is reputed to have the most 
drastic censorship in the United States. 



Gets Far East Trade. 
Portland, Ore. — A. W. Walker, of Rob- 
inson & Walker, Seattle, visited his old 
stamping grounds on Film Row and told 
about his fast maturing plans. The firm 
conducts an exporting and importing busi- 
ness between the Pacific coast and the 
Netherland Indies, having several exclu- 
sive agencies for machines and supplies in 
the Far East. Mr. Walker reports his 
venture very successful. 



Two Distinguished Visitors. 
Portland, Ore. — G. A. Reed, manager for 
Mutual, entertained T. L. Tally, of Tally's 



Heard on Portland's Film Row. 

Portland, Ore. — George E. Jackson, for- 
merly with Mutual at Minneapolis, haa 
become connected with the Portland office. 
He was salesman in the East and will un- 
doubtedly hold the same position here. 

It is reported that Harry Bennett will 
open the Laurel theater, East 28th and 
Burnside streets, about March 1. 

A T. Lambson, who has the rights to 
the Moss film, "The Glr] Who Doesn't 
Know," was a recent visitor here. He 
placed his picture at the Star for Febru- 
ary 25. 

L. A. Todd, G. F. manager, has returned 
from Chicago after an absence of two 
weeks. 



1396 



THE MOVING PICTURE WORLD 



March 3, 1917 



M. A. Levy, of Levy, Chatkin & Feld- 
Bteln, Chicago, spent a few days in Port- 
land arranging the affairs of the United 
here. 

The Elite theater, Sandy boulevard and 
East 47th street, has been sold by E. H. 
Young to a Mr. Mitchell. 

Sunday closing bills cropping up ir> *he 
legislature are not being favorably re- 
ceived by the lawmakers, and the indica- 
tions are that none will be passed this 
session. This situation is undoubtedly 
due to the decisive vote of the people last 
election whereby the old blue law was 
repealed. 



Province Not City Should Watch Operators 

Men Prefer the Advantages of Having the Provincial Authority Examine and Give 
Licenses — City Not Equipped to Do the Work. 
By E. C. Thomas, 821 Rogers Building, Vancouver, B. C. 



WESTERN CANADA NOTES. 

Winnipeg Women Want Recall on 
Films. 

Winnipeg, Man. — The local Council of 
Women has presented to the government 
a petition recommending legislation 
whereby, on the demand of twenty-five 
women in the city, certain films objected 
to will be censored. As films are already 
censored before being shown, the authori- 
ties were somewhat puzzled until they 
received an explanatory letter from Mrs. 
R. P. McWilliams, who informed Hon. Ed- 
ward Brown, provincial treasurer, that the 
petition has the object of giving the 
women of Winnipeg the right to appeal to 
the board of censors if a film is passed 
which they think should not be passed. 
At present the moving picture men only 
have the right to appeal — but in the other 
direction. 



W. Walkley Has a Son Born. 

Vancouver, B. C. — W. Walkley, booker 
at the local office of the Universal, an- 
nounces the arrival of a son, who is doing 
finely. The young man is said to have 
already expressed a preference for Uni- 
versal films, and he is being trained to 
become an exchange manager. 

Best wishes, sonny! 



VANCOUVER, B. C. — The Civic Fire and 
Police Commission rescinded a pre- 
vious action toward an amendment to the 
new provincial act governing all moving 
picture theaters and operators so as to 
allow the city to have supervisi >n over 
the latter, has decided to let the matter 
drop. 

This followed representations made by 
a delegation from the Trades and Labor 
Council and the Moving Picture Opera- 
tors' Union (Local No. 348, I. A. T. S. E.) 
J. H. McVety, president of the Trades 
and Labor Council, acted as spokesman 
for the delegation and pointed iut that 
the provincial act met with the favor and 
hearty support of the moving picture op- 
erators, for it permitted them to operate 
anywhere in the province. 

For his side of the case City Electrician 
C. H. Fletcher explained that he did not 
wish to take the work of examination out 
of the hands of the government officials 
but pointed out that as the act stands he 
has no control whatever over the opera- 
tors. He suggested that the granting of 
an operator's license be subject to the 
approval of the city authorities, as he 
wished to have power to discipline opera- 
tors who were found infringing the law. 
In the course of his rounds, he said, he 
had found operators who were not living 
up to the regulations, but when he spoke 
to them about it they had simply asked, 
"Well, what are you going to do about it?" 
Replying to a question by Alderman 
Gale, Mr. Fletcher said that there was one 
government inspector who visited each 
theater only once in three or four months. 
In reply to this, Mr. McVety declared that 
the delegation could produce evidence that 



Spokane's Auditorium to Present Pictures 

Manager Charles York Has Had a Perfect Booth Constructed — Big, Bright Sign 
Over York Street — Lobby Tastefully Furnished. 

By S. Clark Patchin, E. 1811 Eleventh Ave., Spokane. Wash. 



SPOKANE, WASH. — At a cost of $700 
the Auditorium theater has cumpiet- 
ed the construction of a new fireproof 
operator's booth to enable it to present 
picture features from time to time in 
compliance with city ordinances. Man- 
ager Charles York has gone much far- 
ther than the ordinance demands, and 
has built his booth entirely outsiae the 
theater auditorium. 

The Auditorium nas also erected an il- 
luminated sign over Post street. Thia 
is the largest in the city, the aman let- 
ters being six feet high. The letters 
are in old English, making an attrac- 
tive electric sign. New lights are also 
being erected over the marquise to an- 
nounce the attractions. 

The lobby has been equipped witn mis- 
sion seats on both sides of its entire 
length, where people may wait comror- 
tably to meet friends. Frames for lobby 
displays have been installed to match the 
seats and all the lobby display pictures 
will be shown under glass. Heretofore 
the Auditorium was never properly 
equipped for the presentation of picture 
spectacles. 



serial bookings in nearly every theater 
in Spokane. The bookings were so large 
for "Patria" that it was found necessary 
to order two prints for this section, some- 
thing that has never been done Derors 
in the history of the ^ athe exchange here. 
The demand for the serial, "Pearl of the 
Army," is almost as large ...s mat oi 
"Patria." Pathe serials being shown in 
Spokane houses are as follows: Clemmer, 
"Patria"; Liberty, Hearst-Pathe News 
Weekly; Best, "The Mystery of Myra" and 
the second run of "The Read Circle"; 
Lyric, "The Shielding Shadow"; and at 
the Hippodrome, "The Read Circle" and 
"Pearl of the Army." 

When the Pathe first opened an ex- 
change here tney only employed one man; 
later they increased this number to three, 
and now in their new home they have 
employed seven persons to care for the 
business. 



Pathe Exchange Moves. 

Spokane, Wash. — Peter Carroll, manager 
of the Pathe exchange, has found it neces- 
sary to take larger quarters, according to 
Peter Carroll, manager. The new home of 
the Pathe is located at 12 So. Washington 
street. The room is three times as large 
as the old quarters. 

The Pathe exchange originated first in 
the parlor of Mr. Carroll's home, then to 
the office on First avenue, and now into 
the present location. 

Mr. Carroll announces they have placed 



"The Americano" Breaks Record. 

Spokane, Wash. — All box office records 
at the Liberty theater were again broken 
Sunday, February 4, by the crowds that 
paid to see Douglas Fairbanks in "The 
Americano," according to Manager Ralph 
Ruffner. The day's business was a climax 
to a series of record-breaking engage- 
ments recently by Fairbanks and W. S. 
Hart. 

W. H. Clune's picturization of Helen 
Hunt Jackson's novel, "Ramona" shown at 
a trial run last week, has been booked 
at the Liberty for an indefinite run be- 
ginning February 2o. "War Brides," be- 
ginning March 4. Lucille Zintheo, a Spo- 
kane girl, makes her screen debut in a 
minor role in this production. 



when the inspection was under the con- 
trol of the city officials, some theatera j 
were never visited at all, and that at least 
one operator had worked during the whole 
of 1!j1G without having secured a license.: 
The majority of the aldermen seemed 
to think that the government officials, 
as they controlled all other details of the 
moving picture business, were the proper J 
ones to supervise the operators, and onJ 
'motion of Alderman Gale it was decided 
to recommend to the City Council that no 
action be taken toward securing an amend- 
ment to the Moving Pictures Act. 



S. B. Taube Finds New World Film Co. 

Vancouver, B. C. — S. B. Taube, formerly 
manager of the Universal branch in this I 
city, and now associated with Regal 
Films, Ltd., Canadian distributors of 
World Brady-made productions, has ar- 
rived in Vancouver, and has been busy dur- 
ing the past few days greeting a host of I 
old friends. His company has decided to 
enter the western field, and Mr. Taube has 
secured a suite of offices on the third 
floor of the Orpheum theater building, the 
film center of the city. He will at once 
select a manager for the Vancouver office, 
and will remain here until things are 
running smoothly. _H. Nathanson has been 
appointed Regal representative in Cal- 
gary. 

Mr. Taube encountered a queer propo- 
sition a few days after his arrival int 
Vancouver. Regal Films, Ltd., as is well 
known, has acquired the World Film dis- 
tribution rights for Canada. It happens 
that a few weeks ago a new cr/mpany, 
which is reported to be offering a part 
of its stock for sale, was incorporated In 
British Columbia under the name ot 
World Films, Ltd. Hearing of this com- 
pany, Mr. Taube called at its office in the 
Dominion building, and discovered several 
new World Film posters on the walls. Ex- 
plaining his connection, Mr. Taube asked 
that these be removed, as if they were 
left on display confusion might result as 
to who had the rights for the distribu- 
tion of the films. At this the man in 
charge of the office coolly informed Mr. 
Taube that it would be impossible for Re- 
gal Films, Ltd., to release or distribute 
any World films in British Columbia, as 
his new company had acquired all rights 
to the World film name. 

When last seen Mr. Taube was scratch- 
ing his head and wondering whether he 
ought to get mad or take it as a joke. 



George Murdoch Preparing for Topical 
Work. 
Vancouver, B. C. — On a recent trip to 
Victoria the World man had an interesting 
talk with George Murdoch, manager of 
L. J. Quagliotti's Variety theater, and now 
also Victoria representative of the Uni- 
versal Animated Weekly and Screen Maga- 
zine. Mr. Murdoch has just purchased a 
new Williamson camera, and is preparing 
for an active campaign in photographing 
topical and educational subjects. 



Benefit at Empire Theater. 

Peace River, Alberta. — A benefit was 
given at the Empire theater on a recent 
evening in aid of the local firemen's fund, 
the entire receipts, amounting- to ?S1.85, 
being donated to the fire fighters as a 
mark of appreciation of their efforts in 
saving the theater from destruction dur.- 
ing a fire on adjoining premises a few 
days before. In addition to the picture 
program, numbers were contributed by 
various local people. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1397 



METRO 



announces 




ew Canadian Tolicu 

miiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiip^" ^^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM 




WW order to give the motion 
picture Exhibitors of Eastern 
Canada the same complete 
efficient and hi£h class service 
given to Exhibitors in the States 
Metro Pictures Corporation 
is opening its own chain of 
offices cj[The firsc of these is 
now established in Montreal at 
No. 8 McGili College Avenue 
and thelbronto office will he 
opened within a few days * 




Metro Pictures Service Ltd 



1398 THE MOVING PICTURE WORLD March 3, 1917 



!!!!And This Means You 



The film situation reminds us of an old story. 

A young clerk in a store made his appearance one morning at 11 o'clock. His Hebrew employer 
admonished him in more or less the following fashion: 

"My boy, I myself opened the store to-day at 8 o'clock. At 9 I saw the owner of the building 
already on the job. At 10 Mr. Astor took the surface car around tljp corner, and at 10:30 Mr. Morgan 
passed our window on his way downtown. 

"WHO THE DICKENS ARE YOU TO SHOW UP FOR WORK AT 11 O'CLOCK?" 

Something similar could be said to many of our producers. 

Tho U. S. Steel Company operate! branch offices In all the Important cities of Lttln-Amerlo*. 

The Harvester Trust states that a very large percentage of its enormous profits are derived from 
its Latin-American trade. 

The Ford Company has sold 6,400 taxicabs in Havana alone, a city of scarcely 350,000 
inhabitants. 

The U. S. Rubber Co. has been doing a wonderful business with Latin- 
America practically since its foundation. 

Every American manufacturer of any consequence is getting or 
trying to get a share of this trade, and a look through the pages of 
the New York export papers will bear us out. 

And now, with due respect and in all seriousness, we 
beg to ask: 

"WHO THE DICKENS ARE YOU, MR. PRO- 
DUCER, THAT CAN AFFORD TO OVERLOOK 
THESE MARKETS?" 




$gmnuib 



The Spanish monthly edition of 
the MOVING PICTURE WORLD. 
The only paper devoted to the 
exploitation of American film in- 
terests in all the South American 
and Spanish speaking countries. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1399 




THEATRE of beauty, of comfort, of refinement — a mov- 
ing picture temple of the world's finest in pictures and equip- 
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best in music ; music that blends with every action of the picture. 



m 



Experts in music for the pictures designed 
and built this instrument that has attracted 
the attention of all theatre men; the same 
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they study your house and your needs and 
plan for your success. No theatre is too small 
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This beautiful instrument is a perfect sym- 
phony of orchestra and organ and its subtle, 
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character of every known instrument ; the 
musician plays by hand and may also use the 
hand cut rolls of the world's famous artists 
and composers. 



Fotoplayer 

Tear off and mail. 

American Photo Player Co., 62 West 45th St., New York. 

Please send me full information about the Fotoplayer. 



(Name) 

(Address) 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1400 



THE MOVING PICTURE WORLD 

Calendar of Daily Program Releases 

Releases for Weeks Ending March 3 and March 10 

(For Extended Table of Current Releases See Pages 1416, 1418, 1420, 1422.) 



March 3, 1917 



Universal Film Mfg. Company 



Mutual Film Corporation 



SUNDAY, FEBRUARY 25, 1917. 

IMP — A Dangerous Double (Two Parts — Drama... 

POWERS — A Day in the Life of a Dog (Cartoon 
Comedy), and The Buried Treasures of Ceylon 
Dorsey Educational) 

REX — Lost in the Streets of Paris (Drama) 

UNIVERSAL SPECIAL FEATURE— The Purple Mask 
Episode No. 9 "A Strange Discovery" — Two 
Parts — Drama) 

MONDAY, FEBRUARY 26, 1017. 

RED FEATHER— The Girl and the Crisis (Five 

Parts — Drama) 

NESTOR— A Million in Sight (Comedy) 

TUESDAY, FEBRUARY 27, 1917. 

GOLD SEAL — Mary From America (Three Parts — 

Comedy-Drama) 

VICTOR — A Novel Romance (Comedy-Drama) 

WEDNESDAY, FEBRUARY 28, 1917. 

L-KO — Spike's Bizzy Bike (Two Parts — Comedy) . . 
UNIVERSAL — Animated Weekly No. 61 (Topical) . . 

THURSDAY, MARCH l, 1917. 

VICTOR — They Were Four (Comedy) 

REX — The Rented Man (Two Parts — Drama), and 

The Funicular Railway of the Niesen (Edu.).. 

IMP — An Hour of Terror (Drama) 

FRIDAY, MARCH 2, 1917. 

IMP — Evil Hands (Drama) 

UNIVERSAL SCREEN MAGAZINE Issue No. 8 

(Topical) 

BIG tj — a Battle of Wits (Two Parts — Drama) 

SATURDAY, MARCH 3, 1917. 

BISON — The Tornado (Two Parts — Drama) 

JOKER — Passing the Grip (Comedy) 

LAEMMLE — Undoing EvJl (Drama) 

SUNDAY, MARCH 4, 1917. 

IMP — Tangled Threads (Two Parts — Drama) 

POWERS — Mr. Fuller Pep — An Old Bird Pays Him 
a Visit (Cartoon Comedy) and "The Land of 
Buddha" (Dorsey Educational) 

BIG U — Buried Alive (Drama) 

UNIVERSAL SPECIAL FEATURE — The Purple 
Mask (Episode No. 10), "The House of Mys- 
tery" (Two Parts — Drama) 

MONDAY, MARCH 5, 1917. 

RED FEATHER — The Gates of Doom (Five Parts — 

Drama) 

NESTOR — A Bundle of Trouble (Comedy) 

TUESDAY, MARCH 6, 1917. 

GOLD SEAL — Desperation (Three Parts — Drama) . . 
VICTOR — Good Morning Nurse (Comedy) 

WEDNESDAY, J1ARCH 7, 1915. 

L-KO — Fatty's Feature Fillum (Two Parts — 

Comedy) 

UNIVERSAL — Animated Weekly No. 62 (Topical) . . 
BIG U — A Soldier's Dream (Drama) 

THURSDAY, MARCH 8, 1917. 

BIG U — Good for Nothing Gallagher (Drama) 

BEX — The Amazing Adventure (Two Parts — 

Drama) 

LAEMMLE — The Human Flame (Drama) 

FRIDAY. MARCH 9, 1917. 

IMP — The Perils of the Secret Service (Episode 
No. 1); The Last Cigarette (Two Parts — 
Drama) 

UNIVERSAL — Screen Magazine, Issue No. 9 (Topi- 
cal) 

VICTOR — The Beauty Doctor (Comedy) 

SATURDAY, MARCH 10, 1917. 

BISON — The Drifter (Two Parts — Drama) 

JOKER — Wanta Make a Dollar (Comedy) 



(Serial No.) 



02196 



02198 
02198 



02199 



02200 
02201 



02202 
02203 



02204 
02205 



02206 



02207 
02208 



02209 



02210 
02211 



02212 
02213 
02214 



02215 



02216 
02217 



02218 



02219 
02220 



02221 
02222 



02223 
02224 
02225 



02226 

02227 
02228 



02229 



02230 
02231 



02232 
02233 



(Serial No.> 
SUNDAY, FEBRUARY 25, 1917. 

VOGUE — The Butcher's Nightmare (Two parts — 

Comedy) 05341-* 

GAUMONT— Reel Life No. 43 (Subject on Reel: 
Dainty Perfumes; Teaching Children to Swim; 
Logging in Louisiana; Making Bottles at Home 

(Mutual Film Magazine) 05343 - 

MONDAY, FEBRUARY 26, 1917. 

MUTUAL STAR PRODUCTION— The Greater Woman 
(Powell — Five parts — Drama) (No. 171) 

MONOGRAM — The Adventures of Shorty Hamilton 
(No. 7 — "Shorty Hooks a Loan Shark" — Two 
parts — Drama) 06344-4& 

TUESDAY, FEBRUARY 27, 1917. 

GAUMONT — Tours Around the World, No. 17 (Sub- 
ject on Reel: Vienna; Gota Elf River, Sweden; 
Toledo, Spain (Travel) 05345 

WEDNESDAY, FEBRUARY 28, 1917. 

MUTUAL— Mutual Weekly No. 113 (Topical) 0534T 

GAUMONT — See America First, No. 77 (Subject on 
Reel: Battle.fields of Chickamauga; Chattanooga 
(Scenic), and "The Elusive Idea" (Kartoon 

Komic) 05348- 

NIAGARA FILM STUDIOS— The Perils of Our Girl 
Reporters (No. 10, "Taking Chances" — Two parts 
— Drama) 

THURSDAY, MARCH 1, 1917. 

CUB — Jerry's Romance (Comedy) 05349 

FRIDAY, MARCH 2, 1917. 

AMERICAN — Calamity Anne's Protege (Comedy) . . . 0536O 

SATURDAY, MARCH 3, 1917. 

AMERICAN — Cupid and a Brick (Comedy-Drama).. 0535J 



SUNDAY, MARCH 4, 1917. 

VOGUE — A Rummy Romance (Two parts — Com.)... 05352-53 
GAUMONT' — Reel Life No. 44. Subjects on reel: 
Industries of an Arab; Conch-Artistry; Novel 
Jewelry from Sea Objects; Will This Cure Can- 
cer? Criminal Cuteness; Making a Rubber 
Shoe (Mutual Film Magazine) 05354 

MONDAY, MARCH 5, 1917. 

NIAGARA FILM STUDIOS — "The Perils of Our Girl 
Reporters" (No. 11, "The Meeting") (Two parts 
— Drama) 

MONOGRAM — "The Adventures of Shorty Hamilton" 
(No. 8, "Shorty Traps a Lottery King) (Two 
parts — Drama) 05355-56 

TUESDAY, MARCH 6, 1917. 

GAUMONT — Tours Around the World, No. 18 (Sub- 
jects on reel: Munich, Germany; Schonbrunn 
Castle; Vienna; Rustchuk, Bulgaria) (Travel).. 05357 

■WEDNESDAY, MARCH 7, 1917. 

MUTUAL — Mutual Weekly No. 114 (Topical) 05358- 

GAUMONT — See America First, No. 78 (Subjects on 
reel: Oregon's Rocky Coast, Scenic, and "Rastus 
Runs Amuck" (Kartoon Komic) 05359- 

THURSDAY. MARCH 8, 1917. 

MUTUAL STAR PRODUCTION — "The Girl From 

Rector's" (Drama) (No. 172) 

CUB — The Flying Target (Comedy) 05360- 

GAUMONT — Reel Life No. 45 (Subjects on reel: From 
Trapper to Wearer; Stimulating the Appetite of 
the Tired Business Man; Artistic Vases; The 
Pelican; Charlie's Wobbly Walk (Mutual Film 
Magazine) 05361 

FRIDAY, MARCH 9, 1917. 

MUTUAL— (Title Not Reported — Three-reel subject). 05362-63-64 
SATURDAY, MARCH 10, 1917. 

VOGUE — His Bogus Boast (Two parts — Comedy)... 0536"> • o- 



larch 3, 1917 



THE MOVING PICTURE WORLD 



1401 



Mr. Supply Man: 



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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1402 



THE MOVING PICTURE WORLD 



March 3, 1917 



Stories of the Films 



VIM. 

THE NEWLYWEDS' MISTAKE.— Mr. and 
Mrs. Newlywed decide to spend a day at the 
beach, but before leaving Mr8. Newlywed in- 
sists upon purchasing a little beauty powder. 
While she is getting the powder her husband 
decides to get some smokes. Wlfey returns first 
and mistaking a man in a passing auto for 
Mr. Newlywed gives chase. 

Hubby in the meantime returns and while 
waiting anxiously for wifey mistakes a woman 
for her. He follows his supposed wife in an- 
other car. Arriving at the beach both husband 
and wife search bathing houses, and cafes look- 
ing for each other. They search In vain and 
dejected leave for home feeling that It was a 
case of mistaken identity. Mrs. Newlywed 
arrives home first, closely followed by her 
spouse. Explanations ensue and hubby and 
wlfey decide to spend their future holidays at 
home. 



MawiminiMiraiiMtffliw 



ART AND PAINT.— Mr. A. Suburb decides 
to have his dwelling renovated and selects 
Stooge, a painter with artistic ideas, who has 
a helper named Boozo, to do the work. Boozo's 
favorite pastime is reposing in empty dry goods 
boxes and it Is in one of these haunts Stooge 
finds his trusty assistant. After considerable 
difficulty Stooge succeeds in arousing Boozo and 
hooked together with a painter's ladder they de- 
part for the field of endeavor. 

Upon their arrival they proceed to erect a 
scaffold and in doing this prove themselves acro- 
bats. Their artistic tastes do not appeal to 
Mr. Suburb's peculiar fancy and they are dis- 
missed but not dismayed for Dame Fortune 
smiles sweetly upon them and they become heirs 
to $5,000. They decide to open a studio and 
become artists. Their first customer, a six- 
footer, is not pleased with their conception of 
him and, aided by his powerful physique, cleans 
out the studio and deposits the artists in a 
garbage wagon. Here the dreams of the am- 
bitious painters end. 



KALEM. 

WINGED DIAMONDS (No. 18 of "Grant, Po- 
lice Reporter"). — The cast: Tom Grant, police 
reporter (George Larkin) : Daddy Greelick 
(Robert Ellis) ; Natalie (Ollie Kirkby) ; Gallo- 
way, chief of detectives (Harry Gordon) ; Gran- 
don Rice (Cyril Courtney). Written by Robert 
Welles Ritchie. Directed by Robert Ellis. 

Micky, a boy of the tenements, discovers a 
strange pigeon in his coop atop the ugly tene- 
ment where he lives. Attached to its leg by a 
string is a valuable diamond ring. Micky takes 
the bird to the police station. Grant, police 
reporter on the Chronicle, is there to pick up a 
story. He writes a note requesting audience 
with the owner of the bird, ties the note to its 
leg and sets it free. 

Meanwhile Natalie, Mrs. Grandon Rice's 
French maid, has rifled her employer's wall 
safe, using a stethoscope to determine the fall 



of the tumblers. We see Natalie go to her room 
and take a carrier pigeon from the lower com- 
partment of her washstand. Around its neck 
she places the pendant and chain and sets it 
free up a flue hole. She is searched and ques- 
tioned about the robbery but there being no 
evidence she cannot be held. 

Daddy Greelick, a notorious "fence," shows 
up at the appointed meeting place In answer to 
the blind message carried by the pigeon earlier 
In the day. When he makes a getaway, Grant 
hurries to the "fence's" pawnshop and finding 
it locked mounts to the roof by the most con- 
venient way — a rear fire escape. He and Gree- 
lick have a desperate fight on the roof and 
Grant is left senseless. When he recovers he 
slides down a rope to an adjoining building 
just in time to help capture the crook who 
had locked all doors behind him as he fled. 



THE SCREENED VAULT (No. 10 of "Grant, 
Police Reporter"). — The cast: Tom Grant 
(George Larkin) ; Chris Monk (Robert Ellis) ; 
Inez Monk (Ollie Kirkby) ; Jimson (Harry Gor- 
don) ; Maddox (Cyril Courtney). Written by 
Robert Welles Ritchie. Directed by Robert 
Ellis. 

Grant, police reporter on the New York 
Chronicle, visits his bank to make a deposit. 
While filling out his deposit slip a piece of 
plaster falls from the ceiling to the desk. As 
he passes out and across the street he happens 
to look up at the window of an office directly 
over the banking rooms. A shade is hastily 
drawn — by a young woman. 

Grant, his suspicions aroused, proceeds to the 
second floor. He knocks just as the silhouette 
of a woman's head is revealed on the ground 
glass of the door. On his way to the office he 
meets Maddox, a detective, and tells him his 
suspicions. Maddox laughs. A daylight at- 
tempt to rob the bank ! Only one crook on 
record — Chris Monk — would have the nerve to 
attempt it and he is lying low. 

Grant digs up some old clippings concerning 
this clever safecracker. One of them pictures 
Inez Monk obtaining a parole for her father. 

His suspicions confirmed, at six that evening 
Grant returns to the bank. He discovers a hole 
cut in the floor of the room above the bank, 
but is caught by the crooks and tied up. Monk 
descends into the bank below by means of a 
rope ladder, bearing a painted screen to set up 
before the vault door and so trick the watch- 
man peering in from the street. Inez stands 
guard in the hall. Grant, left alone, begins to 
work at his hands. He manages to reach the 
telephone and jiggles a Morse code message to 
Central. Maddox responds with the reserves. 
Monk and Jimson are trapped in the bank build- 
ing. Grant is now called upon for a supreme 
test of his nerve. Monk leaps through the win- 
dow, across a narrow ledge to a building op- 
posite before which a scaffold has been left, 
and starts to slide down a rope to his freedom. 
Grant leaps to the scaffolding, and seeing that 
his prisoner will escape, makes the big leap to 
the ground and luckily lands on a sand pile. 
He has no difficulty holding Monk until the de- 
tectives handcuff him. 



A FLYER IN FLAPJACKS (Ham & Bud 
Comedy).— The cast: The Highflyers (Ham and 
Bud j ; Pancratius Pancake (Henry Murdoch); 
Flossie Flapper (Ethel Teare). 

Ham and Bud are making bad weather of it 
under the eagle eye of the merciless cop who 
insists that they can decorate the village cooler 
for all he cares if they do not immediately get 
to work. They try various jobs but lolling on a 
park bench seems to be their forte. 

Engaged in this congenial occupation they bo- 
come aware of the nearby presence of Flossie 
Flapper. Ham provides Bud with a police 
whistle and orders him to keep one eye open 
for their common enemy while he, Ham, dis- 
ports himself in idle conversation with the fair 
damsel. 

Again the cop ; and again our heroes take 
refuge in flight. As they pass a pancake em- 
porium, Bud has a brilliant idea. Ham ap- 
proves of it. They seize Pancratius Pancake, 
the talented flipper of flapjacks, and drop him 
into his own flour barrel, covering it securely 
with a table. Hastily donning aprons they are 
soon engaged in executing orders for browned 
wheats. 

What goes up comes down is no more definite 
a proposition than what happens to Ham and 
Bud in their newly found roles of syrup sling- 
ers. Flossie — but really, you must come and 
see the answer for yourself. 



THE MODEL JANITOR (Ham and Bud 
Comedy). — A famous sculptor here we see- 
Professor Henry Clay Debris ; of clay he takes 
a shapeless pulp and from it sculpts a little 
sculp. 

Fair Flossie now we introduce ; for men of 
clay she has no use. A live one she prefers, 
you see, but quite unknown to Pop Debris. The 
sculptor's model. Tommy Keefe, Is posing as 
"The Indian Chief." He'd pose all day without 
a sound as long as Flossie sticks around. 

Our janitors now make their bow, who like 
all janitors, allow their work can all be done 
next week ; and so they're playing hide and 
seek. His masterpiece completion nears and as 
the sculptor sculpts and smears, the lovers steal 
a kiBs so sly. What's this? The old man hits 
the sky. 

Twas Fate that brought Ham to the scene, 
for in a flash Debris has seen in this great 
mass of brawn and beef the model of his Indian 
chief. "Your name," he cried in accents full, 
"My name," said Ham, "Is Trowing Bull." 

Now Flossie looks at Dad's new chief and 
straightaway forget9 her grief. Meanwhile 
Bud's search of every floor reveals no ponder- 
ous janitor. Almost despairing he finds his man 
posing as an Indian and while the battle rages 
there Tommy carries off the maiden fair. 

To shout and swear is of no use and so our 
intimates find good excuse to frisk and frollo 
on the lawn the while a cop looks calmly on. 

SELIG. 

A STRANGE ADVENTURE (No. 21718).— The 
cast: Princess Olga (Bessie Eyton) ; Luther 
Terroll Van Horn, of New York (Jack Pick- 
ford) ; Prince Arneah (Harry Lonsdale). Writ- 
ten and produced by Marshall Neilan. 

Luther T. Van Horn, a young man of leisure, 
is smitten with the charms of a beautiful girl, 
a new arrival at the resort, and asks one of the 
servants to find out who she Is. 

At dinner the coffee percolator boils over and 
Luther arrives opportunely and wins a smile 
from the girl of mystery. 

He goes bathing and is seized with an In- 
spiration. He makes it appear that he is about 
to drown and the girl goes to his rescue. Just 
as she Is about to reach him another swimmer 



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March 3, 1917 



THE MOVING PICTURE WORLD 



1403 



saves Van Horn and his plan to become ac- 
quainted with the girl is circumvented. 

A Hindu that night gives the girl a note 
reading: "If you would save your throne come 
to the House of the Striped Awnings." She ac- 
companies the Hindu and when she enters she 
is confronted by a prince, who says : '"Marry 
me or you will never leave this house alive !" 

The girl has been followed by Van Horn, who 
enters just in time to save her life. Then Mr. 
Van Horn suddenly awakens and realizes that 
it is all a dream. 



SELIG-TRIBUNE NO. 12. 

Chicago, 111. — Sixty persons meet death in 
an early morning explosion of gas followed by 
fire which destroys a tenement. 

Chicago, 111. — Automobiles are hauled into 
the Blackstone Hotel as part of the overflow 
exhibit of the automobile show. 

El Paso, Texas. — Riotous scenes are enacted 
when Mexicans, entering the United States, are 
obliged to take compulsory baths ordered by 
the U. S. Government to prevent the spread of 
typhus fever. 

Laramie, Wyo. — The worst bli/.sard in twenty 
years sweeps over this state blockading trains 
for five days or more. 

Saranac Lake, N. Y. — Society turns out for 
the Mid-Winter Carnival which opens with a 
grand skating parade. 

Paris, France. — Services are held at the 
church of Etoile in memory of a member of 
the French Aviation Corps. 



SELIG-TRIBUNE NO. 13. 

Hunters Point, Cal. — The S. S. Minnesota, 

America's largest merchant vessel, goes into 

dry dock. 

New York, N. Y. — Count Tarnow Tarnowski, 

I the new Austro-Hungarian ambassador to the 

| United States, is now in the public eye. 

Saranac Lake, N. Y. — Illuminated ice palace 
I Is the closing incident of the Ice carnival. 
Berkeley, Cal. — U. S. army officers inspect 
aeroplane motors under construction for the 
Russian government. 

New York, N. Y. — A mysterious fire partially 

[ destroys the Spanish steamship Isla de Paney. 

St. Paul, Minn.— Alfred Campbell and his 

team of "huskies" win the 500 mile dog race 

! from Winnipeg, Canada, to this city. 

Hoboken, N. J. — Interned German ships are 
being carefully guarded by U. 8. authorities. 

Philadelphia, Pa. — Fire destroys Gimbel Bros, 
warehouse, causing a property loss of over half 
a million dollars. 

Capetown, Africa. — The S. S. Rena, after be- 
I Ing buffeted by terrific storms, arrives here with 
a shifted cargo. 

Columbus, N. M — Troop L, of the 5th U. S. 
' Cavalry, the first troop from Gen. Pershing's 
base, arrives here. 



THE REDEMPTION OF RED MULLIN 
(Three parts).— The cast: Red Mullin (Fred 
Eckart) : Betty (Cressy Gotschalk) ; Mrs. Flem- 
ing (Cora Lambert) ; Blake (Roy Sutherland). 
Written by Edward Arden. Directed by Otis 
Thayer. 

Red Mullin returns to his old home after 
having completed a pentitentiary sentence. His 
underworld friends greet him and there Is a 
celebration. The merry making Is so loud, that 
Mrs. Fleming appears and asks for quietness, 
stating that her baby is near death, in the flat 
below. They throw her out : she summons the 
police and following a free-for-all-fight Red 
Mullin escapes. 

Betty, Red's sweetheart, throws the police off 
Mullin's track. In his attempt to escape Mul- 
lin hides in Mrs. Fleming's house. The Flem- 
ing baby awakens and calls so pitifully for toys, 
that Red comes from his hiding place and deter- 
mines he will get the baby some play things. 

Finding the toy shop closed. Mullin forces en- 
trance and, taking what he wishes, leaves a bill 
on the counter with a note explaining his action. 
Going out again, he meets an old friend, a taxi- 
cab driver, and getting into the taxi with the 
toys, makes for the home of the child, while the 
driver thinks the man has robbed a house. 

Betty goes to the drug store for medicine for 
Mrs. Fleming's baby, and there she overhears 
the taxicab driver telephoning the police. Red, 
returning to the Fleming flat, unloads the toys. 
Hearing the police comlug, he endeavors to 
escape, fails and is taken prisoner. After the 
police investigate, they release Red Mullin, who 
rejoins his sweetheart. 



FOR REWARD OF SERVICE.— The cast: 
"Cross" Allen (George Fawcett) ; Mrs. Allen 
(Mrs. Evelyn); Pettison (Charles Gardner); 
His Chief Clerk (Charles Le Moyne). Written 
by Grace Keon. Produced by Al. Green. 

EXPERT CAMERAMAN WANTED 
AT ONCE. Address "Camera," Mov- 
ing Picture World, 17 Madison Ave., 
New York City. 



"Cross" Allen, familiarly known as Old 
Grouchy, is a bookkeeper. The younger clerks 
resolve to "wish" a lot of phoney Christmas 
presents on him. 

Thomas Pettison, the boss, gives his em- 
ployees a day oft to prepare for Christmas fes- 
tivities. Old Grouchy Is given numerous pack- 
ages, which really contain bricks, sawdust, etc., 
and he is urged not to open them until Christ- 
mas. He takes them to his home, believing 
they are Christmas presents. He and his aged 
wife then plan to enjoy the good things which 
they think have been given them by the office 
force. 

In the meantime at the office, the clerks hear 
the story of Old Grouchy — of how each one of 
his sons has met some tragic fate. The clerks 
regret their thoughtlessness, wrap up real 
presents for the old man and arrive at his 
home in time to exchange them for the bogus 
presents, which luckily had not been opened. 



ESSANAY. 

A FOUR CENT COURTSHIP (Black Cat Fea- 
ture — 2 Parts). — The cast: Emmet Payne 
(Bryant Washburn) ; Miriam York (Hazel Daly). 

The evening Emmet Payne has set aside to 
propose to Miriam York, his room-mate makes 
one of those "life-or-death" touches which 
leaves Emmet with only four cents. With this 
capital he is dated up to take Miriam to the 
opera, then supper, then taxicab home. The 
wily Payne gets carfare by politely tearing 
two tickets from a fat man's hand. He gets 
opera tickets by posing as a dramatic critic. 
He sells the tickets to a speculator for $30 and 
with this money finances the trip to another 
theatre and then supper in an expensive restau- 
rant. It happens that the fat man, the dramatic 
critic and the speculator all are seated in the 
same cafe. A terrible row ensues and Emmet 
is about to be arrested when his room-mate 
turns up with money to square all accounts. 
Miriam, innocent of the trouble, has had such 
a delightful time she says "Yes" to Emmet's 
proposal. 



CANIMATED NOOZ PICTORIAL NO. 25 (Car- 
toon Comedy). — The Canimated cameraman was 
fortunate enough to catch the latest shipment 
to John D. Lotsadough. Under heavily armed 
guard, the special train stopped at Chicago, 111., 
momentarily and Its treasure was filmed. It was 
a dozen fresh eggs. At Be-Swell Beach, Cal., 
the sons and daughters of wealth are shown 
airing their pet pigs, pet monkeys, Angora goats, 
etc. It is difficult to tell which are the pets. 
A valuable hint is given to husbands coming 
home late at night on how to find the keyhole. 
A string with a cat at the other end makes 
the job easy. The recent baseball game in 
Honk-Honk, China, between the Chop Suey nine 
and the Washee-Washee team is depicted. Ty 
Cobbee saves the game in the ninth inning by 
slamming out a homer. Scenes in the lake 
region of Western Canada complete the film. 



IS MARRIAGE SACRED? (No. 11, The Ex- 
travagant Bride — 2 Parts) — The cast: Edith 
Ralston (Marguerite Clayton) ; John Allison 
(Edw. Arnold) ; Mrs. Gaynor (Lillian Drew) ; 
Harold Spencer (Sydney Ainsworth) ; Samuel 
Ralston (Thomas Commerford). 

Edith Ralston, reared in luxury, weds John 
Allison, of moderate means. Her extravagance 
finally drives Allison to the brink of bank- 
ruptcy. Harold Spencer, whom Edith rejected 
to become John's wife, is revengeful. He learns 
of Allison's financial straits and at a reception 
places a wallet containing a large sum of money 
on a table where it will tempt John to become 
a thief. Allison finds the wallet and takes 
it up to seek the owner. Spencer proclaims 
that he has been robbed and discovers the 
wallet in John's pocket. Edith believes her 
husband guilty and declares it was her ex- 
travagance that drove him to theft. Mrs. Gay- 
nor, a gay divorcee who has been spurned by 
Spencer, has witnessed part of his trap for 
Allison and tells the truth. John is exoner- 
ated. 



Universal Film Mfg. Co. 

JOKER. 

PASSING THE GRIP (March 3).— The cast: 
Bill (William Franey) ; Gale (Gale Henry) ; 
Heinie (Charles Conklin) ; Lillian (Lillian Pea- 
cock) ; Moranti (Milburn Moranti). 

Bill, the henpecked husband, arrives at the 
hotel with Gale, carrying her dog and a grip. 
There is a sign which says "No Dogs Allowed," 
so he hides the pup in the grip. The hotel 
clerk has been warned to look out for an an- 
archist, and when Bill acts queerly about his 
grip, the clerk demands that he open it. Bill 
refuses. The Anarchist appears, and his grip 
gets changed with Bill's. Then Heinie and Lil- 
lian arrive, and Bill again changes his grip for 
Lillian's. The clerk sends for the police, who 
open Bill's grip and find lady's lingerie. 

Bill has the grip with the lingerie, the an- 
archist the grip with the dog and Lillian and 
Heinie the one with the bomb. Gale takes Bill's 
clothes to have them pressed, leaving him In 
his underwear. He finds that he has his wrong 
grip and goes out to hunt for the one with the 
dog. Gale comes back, and the anarchist starts 



hunting for his bomb. He has opened the grip 
with the dog and been scared by It. Every one 
gets Into the wrong room, and keeps finding the 
wrong grip. At last the dog gets the bomb in 
hla mouth, and they all chase him with it 
through the hotel. The bomb finally explodes 
and blows up the anarchist with It. 



LAEMMLE. 
UNDOING EVIL (March 13).— A man who 
has always been a shepherd determines to be- 
come a wanderer. He enters a village at night- 
fall, and sees through a lighted window a 
woman and her lover. He learns that the woman 
has a husband. He saves the husband from 
killing himself, as he is about to yield to his 
despair over the loss of his wife's affection. He 
meets the lover on hla way from the woman, 
and persuades him to write a promise not to 
see her any more. He then visits the wife, and 
finds her writing a farewell to her husband. He 
talks with her, but cannot dissuade her from 
her purpose. At last he changes the notes, so 
that the farewell shall be received by the lover, 
who goes away. The shepherd later succeeds 
in reuniting the husband and wife. 



NESTOR. 

A MILLION IN SIGHT (Feb 26).— The cast: 
Eddie (Eddie Lyons) ; Janitor (Lee Moran) ; 
Eddie's Wife (Edith Roberts). Scenario by 
Bess Meredyth. Produced by L. W. Chaudet. 

Cupid smiles sweetly on one happily married 
couple, Eddie and his wife, while in the same 
apartment, the maid and iceman have eyes for 
no one but each other. However, the world is 
all wrong in the eyes of the janitor and he 
sneers at his conjugal bliss. 

Trouble begins when mother-in-law arrives 
with her many pets. The clever Iceman deludes 
the janitor into believing that mother is going 
to settle a million dollars on the man who mar- 
ries her within a month. Mother and the Jan- 
itor are married and the news reaches the young 
couple just as Eddie is leaving to live at the 
club during the remainder of mother's visit, 
Mother says she can live with them always 
now. But Eddie and his wife move into a dif- 
ferent apartment house and leave mother boss 
of theirs. 



POWERS. 

THE LAND OF BUDDHA (March 4).— The 
Land of Buddha was visited by Doctor Dorsey. 
He shows us in this educational, the Dagoba 
Ruanweli, the largest brick building in the 
world, which is surrounded by white marble 
colonnades. There are thousands of niches in 
the pillars and in each one is a statue of 
Buddha, or of an ancient king. The platform 
upon which this tomb rests, is supported by 
four hundred sculptured elephants, which are 
now hardly recognizable. The work is being 
restored, under the direction of the chief priest, 
whose house is shown. This process has been 
under his direction for years. In 2500 years 
there have been few changes in the local 
methods of building and working. 



MR. FULLER PEP— AN OLD BIRD PAYS 
HIM A VISIT (On Same Reel as Foregoing). — 
The stork with his basket goes out in search 
of Mr. Fuller Pep's residence, and has many 
adventures on the way. He calls at the home 
of the bachelor and is kicked out with no at- 
tempt at apology. He meets the same fate from 
the old maid. At last he comes to Mr. Fuller 
Pep. He offers his basket, and Fuller takes a 
baby out of it. But when the stork tries to 
get him to take two, Fuller protests. 



UNIVERSAL. 

UNIVERSAL SCREEN MAGAZINE (Issue 
No. 8^-March 2). — The greatest of radio sta- 
tions at Arlington, Va., is shown first in Issue 
No. 8 of the Universal Screen Magazine. These 
pictures are particularly interesting because the 
public is not admitted to the plant. 

A domestic science lesson, by one of the most 
expert cooks in America, Mrs. A. Louise Andrea, 
winner of the Gold Medal at the Panama- 
Pacific Exposition, follows. She shows how to 
make pie without the usual soft dough bottom. 

A new invention is shown next. This is the 
"last word" In safety deposit vaults of the 
Guaranty Trust Co. of New York. The Issue 
closes with Animated Sculpture by Willie 
Hopkins. 



BIG U. 

A BATTLE OF WITS (Two parts— March 2). 
— Valanza is an admirer of Paula. But Paula 
rejects Valanza for Wallace. Alquinaldo, a 
Mexican general, orders Wallace taken as spy. 
Paula's father, who is dying, gives her a map 
showing Just where his wealth is buried. A 
few days later he dies. She is forced to give 
up her home to Valanza, to be used as his 
headquarters. During a struggle with Valanza, 
he tears the map In two. One-half Paula man- 
ages to retain. Valanza takes possession of the 
other half. She Is thrown out of her own home. 

Paula disguises herself as an old woman and 
goes to the prison with a basket of fruit to 
give to the guards. Hidden In the fruit she 
has some small tools to give to Wallace who 
later escapes. 

Wallace notifies the American General of the 



1404 



THE MOVING PICTURE WORLD 



March 3, 1917 



Mexicans' law-breaking. The Americans set 
out to capture Alquinaldo, who gave Valanza 
the orders to take Wallace as prisoner. On the 
way they capture a few of Alqulnaldo's officers 
who have had a dispute with their general. 
Wallace tells the Mexicans that they will not 
be punished by the Americans If they will take 
some of the Americans to the Mexican camps 
and pretend that they had been captured, while 
the rest o£ them will follow a short distance 
behind. 

This the Mexicans agree to do. The Mexican 
officers lead the Americans into Alquinaldo's 
camp. They explain how they captured the 
Americans. Just then the rest of the Ameri- 
cans enter the ground and together they make 
a clean sweep, while Wallace gets the other 
half of Paula's papers from Valanza. 



BURIED ALIVE (March 4). — Dorothy and 
her father have staked all their hopes on their 
mine. They have sent for an expert to ap- 
praise it. Pedro, a Mexican, has designs on 
Dorothy. Reid, the expert, arrives and is taken 
to the mine, but not before he has fallen under 
the spell of Dorothy's beauty. At the mine he 
discovers that he has left an essential instru- 
ment at the house. He returns and finds Pedro 
holding Dorothy in his arms. He drives away 
the Mexican, who plans revenge. Reid is forced 
to pronounce the mine worthless. Dorothy begs 
him to make a more thorough investigation the 
next day. Pedro listens at the door and hears 
him agree to do so. He goes to the mine and 
prepares a charge of dynamite. When Reid 
appears at the mine, Pedro explodes the charge 
and Reid is buried alive. Dorothy and her 
father feel the shock of the explosion, and he 
goes to the rescue, while she rides to town for 
help. 



VICTOR. 

A NOVEL ROMANCE (Feb. 27).— The cast: 
Rosealice (Flora Parker De Haven) ; Thomas 
Harden (Calvert Carter) ; Robert Davanel 
(Paul Byron). Written by W. Henry. Produced 
by Harry Millarde. 

Rosealice, a stenographer employed in the 
law office of Thomas Harden, lives in a fairy 
world of her own fancy. The latest "best sel- 
lers" are a temptation to her — she cannot re- 
sist them even if it means going without her 
lunch. 

Going back and forth each day on the same 
car is Robert Davanel, a professor of mathe- 
matics. Though supposed to be very staid, he, 
too, dwells in a world of romance. One day he 
is greatly surprised to find as a bookmark in 
one of the new novels he is reading a lady's 
perfumed handkerchief. Rosealice is as much 
surprised to find a little note saying that if 
ever the writer could find a person like the 
Rose depicted in the story, he certainly would 
fall in love with her. 

Robert had invested in some mining stock, 
but for a long time it appeared worthless. He 
receives word from Harden that the stock has 
some value. Rosealice in transcribing the let- 
ter thinks the name of Davanal very romantic. 
The next day she is ill and unable to go to 
work. Robert calls upon Harden and the latter 
suggests that they take a ride out to his sten- 
ographer's home. So he discovers the girl he 
has been so long admiring. 



THEY WERE FOUR (March 1).— The cast: 
Joe (Joe Rickson) ; Pedro (Pedro Leon) ; Tom- 
my (Tom Grimes) ; Bud (Bud Osborne) ; Neal 
(Neal Hart) ; Jack (Jack Walters). Scenario 
by Karl R. Coolidge. Produced by George Mar- 
shall. 

Joe, Jack, Pedro, Tommy, Bud and Neal have 
just arrived from the cowlands with a load of 
steers. When Pete, the owner of the steers 
comes out to pay them, Neal takes all the 
money, explaining that the boys figured to 
stampede the town and that he had been elected 
guardian. They rush to a Ford and hire it to 
take them to a hotel. 

Meanwhile two crooks enter the lobby, and 
force the people to hold up their hands. They 
hear a great deal of noise and dash up the 
stairs to hide. The cowboys have arrived, but 
the people think it is some more thieves and 
put up their arms again. The boys think they 
have gone crazy. While Neal is playing with 
the cash register, thinking it a piano, the clerk 
phones the police. 

The policemen arrive and the boys are glad 
to fight, although they are ignorant of the 
cause. Neal and Bud run up the stairs and 
into an old woman's room. She climbs into bed 
and covers herself with the blankets. The cops 
follow the boys into the woman's room and 
think they have caught the crooks, but she 
utters a piercing scream. Neal and Bud are 
In the lobby, when the crooks sneak upon them 
and are Just about to relieve Neal of the roll 
of bills, when the cops appear. Neal says, "Me 
and the boys were Just looking for excitement 
and we reckon we got it." 



IMP. 

AN HOUR OF TERROR (March 1).— As a child 
Jane had been frightened by fire and had lost 
her speech. Matt loves her and always hopes 
that she will regain it. Jane's great amuse- 
ment is the phonograph. One day she Is alone 
and thieves enter the house. She is unable to 
call for help, but she takes the receiver of the 
telephone off the hook and places the phono- 
graph near the phone. She then plays "Listen 
to This Cry of Help." 

The operator understands the message, and 
sends the police. Before they arrive, the thieves 
hear the machine and try to enter the room. 
She piles furniture against the door to keep 
them out. Matt appears Just as they are about 
to break in. He fights them both. The excite- 
ment restores to Jane the power of speech. The 
police arrive and take the thieves into custody. 



EVIL HANDS (March 2).— The cast: Red 
Leary (Edward Hearn) ; Mary Blakewell (Edith 
Roberts) ; China Moll (Mrs. Roberts) ; Jake 
Lewis (Wilbur Higby) ; Sol (Malcolm Blevins) ; 
Chan Loo (T. Du Crow). Scenario by Willis 
and Woods. Produced by John McDermott. 

Mary arrives in the city with her brother's 
card, but she has lost the address. She falls 
into the hands of Jake Lewis, who takes her 
to a Chinese joint, operated by Chan Loo. Red 
Leary has just finished a jail sentence, and 
returned to the joint. He passes his gun hur- 
riedly to Chan as a policeman enters, Chan 
hides it under some papers. Red seems startled 
at the glimpse he has of the young girl, when 
Jake brings her in. He quietly phones the po- 
lice, but he is overheard and attacked by Sol. 
There is a fight, and Red knocks out Sol. Then 
he enters the room where Jake has taken Mary. 
He knocks down Jake, and takes his hat and 
coat. He then rescues Mary, and giving her 
money, sends her home to the country. He 
then returns to the den and gives himself up 
to the police. 



TANGLED THREADS (Two parts— March 4). 
— The cast: The Orphan (Jessie Beaton) ; The 
Young Lawyer (Lorimer Johnson) ; The Crook 
(Ted Sloman) ; The Artist (John Bruno). 
Scenario by William Seiter. Produced by Alan 
Forrest. 

A young author lives in a poor neighborhood, 
and feels sorry for a girl, who has just been 
left an orphan by the death of her mother. He 
takes her to the home of an artist friend of 
his, an elderly man, who offers her a home. 
The author and the girl become attached to 
each other. A day comes when the artist can 
no longer find a market for his work. The 
author meets the girl returning with an unsold 
picture, and gives her the money for it, though 
it is all that he has. She goes to buy the first 
good meal that they have had for days. An 
auto knocks her down, and she sustains a spinal 
injury. The doctor advises the services of a 
specialist. The artist and the author do not 
know where to turn, as they cannot afford the 
specialist's prices. Discouraged, the author goes 
out, and enters a saloon. He is joined by a 
crook, who offers him $1,000 if he will help 
him pull off a job. The author accepts. The 
crook plans to rob a rich man's home. He in- 
structs the author to go upstairs. In his inex- 
perience, the author knocks down a statue. The 
owner of the house catches the author and a 
fight ensues. The crook fires, and kills the 
owner. The police hear the noise and force 
their way in. The crook and the author escape 
as the officers ent#r by the front. 

A detective finds a footprint, and traces the 
owner of it to a saloon. Here he finds the 
author and the crook, and attempts to take 
them prisoners. He offers them a light sen- 
tence if they will give the names of the rest 
of the gang. The crook appears to consent, but 
then knocks over the lamp. In the confusion 
the author escapes to his own home. Later he 
reads in the paper that the killer of the house 
owner has confessed in jail, and that he him- 
self is not implicated. He receives word that 
his play has been accepted and that he will be 
paid a good sum in advance. With joy he goes 
to the artist's house and tells him and the girl. 
She is ultimately cured by an operation, and 
marries the author. 



BISON. 

THE TORNADO (Two parts — March 3). — 
The cast: Jack Dayton (Jack Ford) : His Irish 
Mother (Jean Hathaway) ; Slick, his partner 
(John Duffy) ; Pendleton, Mayor of Rock River 
(Pete Gerald) ; His Daughter Bess (Elsie 
Thornton); Chief . of the Coyote Gang (Duke 
Worne). 

All the men in the neighborhood love Bess, 
the daughter of the Mayor of Rockville, but she 
treats them coldly. Among this number is Jack 
Dayton, a son of Old Ireland known as the 
"No-Gun-Man" and Lesparre, leader of the 
Coyote gang. 

Lesparre brings his gang to town, holds up 
the bartender, secures all the whiskey they 
want, then robs the bank belonging to the May- 



or, who offers $5,000 reward for the return of J 
the stolen property. Jack's great desire is to \ 
get enough money to send to his mother in Ire- 
land, to pay for the cottage in which she lives; | 
so he starts after the bandits unarmed, al- 
though he is urged to take a gun. 

In the meantime, Lesparre has also kidnapped i 
Bess and taken her to a place In the hills I 
known as Coyote Hole. When Jack learns of 
this, he redoubles his efforts. He allows him- 
self to be captured by the bandits, and on be- 
ing taken before the chief, tells him he wishes I 
to join the gang ; and the chief finally consents, j 

As soon as everyone is asleep, Jack enters i 
the room in which Bess is imprisoned, and helps ! 
her to escape. He then wraps his blanket about 
him 'again and goes to sleep. In the morning 
the loss of the girl is discovered and Jack Is 
suspected ; and is locked in the room in which 
Bess was imprisoned. He finds the money and 
papers hidden in the bed, watches his chance, 
attacks the two men who are guarding him, 
defeats them after a desperate fight and 
escapes with the money. He reaches the rail- 
road and climbs on a passing freight train. The 
gang follows closely, and after a fight, Jack 
throws Lesparre off the train, He finally 
reaches Rock River, is acclaimed a hero, re- 
turns the money and papers to the Mayor, and 
receives the girl in exchange. 



GOLD SEAL. 

MARY FROM AMERICA (Three parts— Feb. 
27). — The cast: Mary Moore (Ruth Clifford); 
Viscount Yorke (Douglas Gerrard) ; John Jen- 
kins (Percy Challenger) ; Harold Jenkins 
(Francis Marion) ; the Rev. Wm. Snodgrass (L. 
De Noskoski) ; Uriah Snodgrass, K. C. (Harry 
Crane) ; Lady Jessica (Margaret Whistler). 
Scenario by Maude Grange. Produced by Doug- 
las Gerrard. 

Two English lawyers have just finished read- 
ing of the death of John Jasper, who has left 
his fortune in charge of Lady Jessica, to be 
disposed of as she sees fit. The heirs are to be 
called together to await the coming of Lady 
Jessica at Shipley Manor. The lawyers chuckle 
for they well know how John detested his fawn- 
ing heirs and trusted nobody but Jessica, who 
snubbed him. 

At the lodge live Harold Jenkins and his 
grandfather. The boy is a cripple and spends 
his time reading fairy tales. He watches each 
passing vehicle. Viscount Yorke smiles and 
tosses him a coin. A sweet-faced girl throws 
him a bunch of flowers. The child believes 
that the Fairy Prince and Princess have ap- 
peared. Mary shyly enters the mansion. The 
others look at her with contempt. The house- 
keeper sends her to an attic room. Only Vis- 
count Yorke treats her civilly. 

Yorke and Mary gradually become friends, 
though she makes fun of his monocle. The two 
spend a great deal of time with Harold. Finally, 
the girl talks with John Jenkins about an op- 
eration for his grandson and is told that they 
are too poor. She appeals to the Jasper heirs 
but is ignored by all except Yorke, who con- 
sents to pay all expenses. The heirs become 
inpatient because of the non-appearance of 
Lacjy Jessica. At last she arrives and they im- 
mediately begin to fawn upon her. But she 
sees through them and asks for Mary and all 
are surprised. Mary appears, attired in an ex- 
quisite gown. Everyone is astounded, while 
Lady Jessica hobbles to meet the girl, who 
greets her with affectionate familiarity, and 
hands her a paper. 

The heirs are uneasy, as Lady Jessica says, 
"I knew you would fawn on me, so I sent Mary. 
She is my heiress and has no need of the Jasper 
millions. Here is her decision which is also 
mine." Then the lawyer reads that the estates 
are to be divided among the people who have 
labored on them ; hospital for crippled children 
is to be founded ; one-fourth is to be settled on 
Harold, and the remainder to be divided equally 
among the heirs. 

Mary has slipped away and has gone to see 
Harold, who is still in bed from his operation. 
Yorke has arrived before her, and she hears 
him questioning the child as to whether a prin- 
cess ever loved an ass. Harold sees Mary and 
tells her that the Prince loves her, but is afraid 
to say so, because he's bewitched and thinks he 
is an ass. Mary hides her face in the child's 
pillow, half laughing, half crying, and Yorke 
laughs also, holding out his hand to her. Harold 
puts Mary's hand in Yorke's and says solemnly, 
"And they lived happy ever after." Yorke 
draws Mary into his arms. 



L-KO. 

AFTER THE BALLED-UP BALL (Two Parts 
—Feb. 21). The cast: The Ball Guest (Phil 
Dunham); The Lovely Lady (Lucille Hutton) ; 
The Fat Lady (Merta Stirling) ; Lucille's Hus- 
band (Charles Inslee). 

Lucille persuades her husband that she must 
go to Mrs. Highlife's ball, even though he does 



March 3, 1917 



THE MOVING PICTURE WORLD 



1405 



not want to go. Phil decides to go, too. He 
gets into his antiquated dress-suit, puts a flask 
in his pocket. 

The fat lady dresses up in her very best 
igown and goes to the ball, too. Phil gets thirsty 
1 from dancing, and finding the punchbowl, he 
jadds something from his flask to give it a lit- 
| tie more flavor. Then he drains the bowl. 

While the fat lady is crossing the hall Phil 
! steps on the train of her dress, tearing it. All 
, the guests are shocked, and ttnj hostess brings 
the fat lady her cloak. She goes home. Lu- 
cllle's husband relents after she has gone, anj 
turns up at the ball. He is jealous of the at- 
tentions which his wife receives. As Mrs. Pat 
Lady is on her way home, a policeman tries 
to arrest her for not being properly dressed, 
and so she discovers that half of her ?owu 
Is missing. 

Phil, Lucille and her husband, and the fat 
lady, return to the apartment house where 
they live. Phil has a hard time finding his door. 
He enters Lucille's room by mistake. Then en- 
sues a general mix-up. 

The police are called, and chase Phil to 
the roof. Lucille's husband follows them, shoot- 
ing madly. They all run around the edge of 
the roof and down the fire escape. Phil takes 
a bicycle from an old man, and Lucille's aut>- 
band chases him in a Ford. The chase takes 
them all to a pier and they end up in ;he 
water. 



SPIKE'S BIZZY BIKE (Two parts— Feb. 28). 
— The cast : M. T. Head (Dan Russell) ; Sweet- 
heart (Marjorie Ray) ; Jess Cuckoo (Vin 
Moore). Directed by Craig Hutchinson. 

Dan, a bicycle rider, is entered for the six- 
day race. His rival is Jess Cuckoo, and both 
are determined to win, for both love the same 
girl. Dan trains vigorously as he is told he 
must reduce. The trainer is a bearded peda- 
gogue, in whose luxuriant whiskers Dan firds 
a little bird. In a boxing bout the trainer gets 
decidedly the better of it, until Dan discovers 
a horseshoe and a hammer head in his gloves. 
Then everything comes Dan's way. Whiskers 
eats a huge meal, while Dan, who is on a diet, 
has to be satisfied with a biscuit and a glass of 
water. His rival, in the meantime, does most 
of his training in bed. 

Both go to call on their sweetheart. Jess 
has brought a piece of mistletoe, which he 
hangs on the chandelier. He stands under it 
and the girl kisses him. Dan sneaks in, hides 
a brick in the mistletoe, and attaches a string 
to it. Jess again stands under the chandelier, 
and Dan lowers the brick onto his head. But 
when Jess does the same to him later he does 
not find it so funny. 

The day of the race arrives. Dan has a 
patent arrangement, concealed by his dressing 
gown. There is a small gasoline motor at- 
tached to his bike. Jess discovers this and 
plans revenge. He fills the gasoline can with 
nitroglycerine. Dan returns for a renewal of 
gas, and fills the tank with nitro-glycerine in- 
stead. He rides madly around the track, and 
the crowd flies in terror from the explosion. 
The police are called, and the chase proceeds 
through buildings and houses, until Dan ends 
in one last explosion, which lands him under 
a pile of debris. 



RED FEATHER. 

THE GIRL AND THE CRISIS (Five parts— 
Feb. 26). — The cast: Ellen Wilmot (Dorothy 
Davenport) ; Oliver Barnitz (Charles Perley) ; 
Jacob Wilmot (Harry Holden) ; The Hon. Peter 
Barnitz (Wm. V. Mong) ; David Houston (Al- 
fred Hollingsworth) ; John (Forrest Seaberry). 
Written and produced by William V. Mong. 

A pickpocket steals the purse of Ellen Wil- 
mot, a society woman, and Oliver Barnitz, 
Lieutenant-Governor, catches the man and re- 
stores the bag to her. Later they are intro- 
duced and become friends. 

Jacob, Ellen's father and president of the 
Wilmot Reservoir Company, has completed plans 
for a reservoir which will supply water for 
irrigating one and a half million acres of land. 
But some of the citizens of Old Town, which 
has been condemned to make way for the reser- 
voir, are not satisfied with the price for their 
land and begin a riot. David Houston, a peace- 
loving citizen, comes to Wilmot to inform him 
that Jere Yaukey and his grafters are playing 
politics against his company and that he can 
expect violent resistance from Old Town. Know- 
ing that several million dollars are involved 
the grafters are plotting to blackmail Wilmot. 



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address below and you will receive In return a useful 
souvenir. 

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110 West 40th Street, New York 



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A large crowd led by Willis gathers to make 
demands upon the company. Poole, a resident 
of Old Town, sides with Wilmot and attempts 
(«> appeal to the rioters. When the mob begins 
to throw stones he starts to Are at them, but 
is restrained by Wilmot and Houston. 

The police are called by Wilmot, but they 
are unable to cope with the mob and urge Wil- 
mot to appeal to the state for protection. Ellen 
drives to the reservoir and is barely saved by 
her father and Davis. When Wilmot is phoning 
for help, Payton, a rioter, shoots the phone 
from the wall so he cannot get connection. A 
shed of dynamite is exploded, causing damage 
to other buildings. 

Oliver Barnitz, seeing something unusual Is 
happening, hastens to Wilmot, who tells him 
the trouble. Some of thi rioters who have seen 
Oliver arrive become greatly excited. Logan, 
one of this number, is instructed to tell Yaukey 
to warn the Governor before Oliver can get to 
him. 

Oliver, Houston, Poole and Ellen get in her 
car and race to the State House. The Governor, 
having heard Yaukey first, refuses to do any- 
thing immediately for Wilmot, but says he will 
investigate. Oliver says that if he were Gov- 
ernor he would uphold the laws of the state. 
Poole is struck by these words and begins to 
to meditate. As soon as the others have left 
the office, he confronts the Governor and yell- 
ing, "Let justice be done though the heavens 
fall," fires at the Governor, who falls dead. 
When the clerks and Oliver, Ellen and Houston 
rush into the room, Poole remarks : "I've done 
my duty. You automatically become Governor. 
Now do your duty and show that you are a 
man." 

Six months later Poole awaits execution, 
while Oliver is besieged to pardon him. Peter 
Barnitz has told his son that he wishes him to 
sever his friendship with Ellen. Wilmot tells 
her that her mother was also Oliver's mother, 
having married Barnitz before she married him. 

Peter determines to beg Ellen to intercede in 
Poole's behalf, but when he arrives at the Wil- 
mot home finds Ellen is not in. Oliver worn 
out with worry falls asleep. He has a horrible 
dream in which his father murders Wilmot and 
shoots himself rather than fulfill his duty when 
it concerns the punishment of his own father 
he shoots himself. He awakes and prays for 
help. Finally he phones to release the prisoner, 
but Poole dies of heart failure. Ellen tells 
Oliver she could never have forgiven him if 
Poole had been executed. 



UNIVERSAL SPECIAL FEATURE. 

THE PURPLE MASK (Episode 10— "The 
House of Mystery" — March 5). — The cast: Pat- 
ricia Montez (Grace Cunard) ; Detective Phil 
Kelly (Francis Ford) ; His Assistants (Pete 
Gerald, Jerry Ash) ; Pat's Aunt (Jean Hatha- 
way). Written and produced by Grace Cunard 
and Francis Ford. 

After the race, Pat releases Kelly from the 
"House of Mystery," in which he was impris- 
oned. At the next session of the Apaches, Pat 
is informed that a gang of politicians have col- 
lected immense sums of money for a purpose 
against the public welfare, so she makes plans 
to recover the cash which is held in two safes, 
located in different parts of the city buildings, 
and distributes it among the people. Kelly has 
been retained by the boodlers to protect their 
interests, Pat again traps him and his men in 
the House of Mystery. She then causes a fake 
wall to be built, representing the side of the 
room where Safe Number 1 is located. Trans- 
ferring this wall to a useful position, she works 
behind it, and secures the money. 

Pat then releases Kelly, after warning him 
she intends to loot Safe Number 2. In spite of 
his efforts to frustrate her plans she succeeds, 
and is making her get away when Kelly over- 
takes her in his machine. 

Safe Number 2 was located in the upper rooms 
of a building near the outskirts of the town. 
By working from the roof Pat uses gas to 
stupify the watchman, and then gets into the 
office by means of a hole made in the ceiling 
of an adjoining room, opens the safe and 
escapes by climbing down from the roof by 
means of a tree that grows with Its upper 
branches within reach of the building. As the 
episode ends, Kelly has halted Pat, climbed Into 
the tonneau, and covered her with his revolver. 



UNIVERSAL. 

ANIMATED WEEKLY NO. 59 (Feb. 14.) — 
Smothering a City. — Dense clouds of smoke 
from burning coke at gas plant sets thous- 
ands to coughing — New York City. 

U. S. Army Quits Mexico. — Animated camera- 



New Improvements of 
The Motion Picture Camera 

Send postal, Know how Universal Motion Picture 
Camera gives greater Permanence, Speed. Accuracy, Ligjit 
Weight. Results. A dozen great advantages. Address 
Barke & James, Inc., 240 E. Ontario St., Chicago. Sol* 
Wholesale Agents. 

Write for Announcement 



1406 



THE MOVING PICTURE WORLD 



March 3, 1917 



man on Job when Pershing's veterans return 
from punitive expedition across border — Near 
Columbus, New Mexico. Subtitles: Troop L, 
6th Cavalry advance guard. 1st New Mexico 
Infantry. Motor trucks carry supplies. Army 
mule still useful. Chinese and Japanese flee 
under American guard. Reviewing 1st New 
Mexico Infantry. Vaccinating small refugees. 

Five Detained Ships. — Police guard German 
ships from vandals — New York City. 

Seeking Explosion Victims. — Dig for bodies 
of 2!) who died in fire following gas blast — 
Chicago, 111. 

Dare U-Boat Zone. — These liners won way 
safely through ocean's twin menace of torpedoes 
and mines — New York Harbor, N. Y. Subtitles : 
French liner, Espagne. Canadian soldiers on 
furlough. Helene Dutrieu, aviatrice, comes to 
offer services to U. S. Lapland reaches port 
safely. Her stern gun. U. S. Torpedo boats 
guard neutrality. S. S. Mongolia back from 
war zone. S. S. Pioneer, oil tanker, recalled 
from war zone. Belgian training ship L'Avenir 
now used as merchantman. Capt. Hartley, 
American commander, replaces British captain 
aboard S. S. St. Louis. 

Ready for Inauguration. — Building seats for 
throng that will see President Wilson renew 
oath of office — Washington, D. C. 

Guarding Pacific Coast. — Torpedo boat de- 
stroyers and submarines patroling the Western 
seaboard — Los Angeles, Cal. 

Wall Street Shows Patriotism. — "Big busi- 
ness" signifies support of President In crisis by 
flying Old Glory— New York City. 

Spectacular Zero Blaze. — Ice hampers smoke- 
eaters and makes ruins picturesque at $300,000 
fire — St. Louis, Mo. 

White House and Embassies Under Guard. — 
Federal authorities station police in front of 
executive mansion and the residences of German 
and Austrian Ambassadors — Washington, D. C. 
Subtitles : At the entrance to the White House. 
In front of the Austrian Embassy. The German 
Embassy. 

Cartoons by Hy Mayer. 



REX. 

THE RENTED MAN (Two parts— March 1).— 
The cast: The boy (Francis Marion); the 
rented man (M. K. Wilson) ; the mother (Claire 
McDowell) ; the little girl (Elizabeth Janes) ; 
her father (George Pearce). Scenario and pro- 
duction by Ruth Ann Baldwin. 

The little boy was lonely. He never had any 
one to love him, as he could not remember his 
father and his mother was always away resting 
her nerves. He would picture how it would be 
to have a real father and mother, but he had 
to be satisfied with his housekeeper. 

Every night after supper he would go to the 
gate and see the little girl next door meet her 
father. One night he looked through the win- 
dow into their living-room, where the little girl 
was playing with her father. The housekeeper 
not noticing the little boy's absence had locked 
the door, so he sat on the step to wait. There 
he fell asleep. Later the man to whom the 
housekeeper had rented a room in the house, 
In order to turn an extra penny during the 
time her mistress was away, found him. He 
carried the little boy to bed. 

The next day the little girl was swinging on 
the boy's gate, and she taunted him with hav- 
ing no father. A plan came Into the boy's 
mind. That night he proposed to the man to 
rent him as a father for so much every week, 
the man to agree to "bring things home every 
night." That night he rushed out with joy to 
meet his father, with the little girl. Both found 
things in the men's pockets, and both were 
supremely happy. 

One night the boy dreamed that his mother 
had come home, that she met the rented man, 
and that he turned out to be his real father. 
He woke up fully to hear voices in the next 
room. He went In and there to his Joy he 
found that he had dreamed true. Both his 
parents promised to stay at home forever after- 
wards and love him. 



THE FUNICULAR RAILWAY UP THE 
NIESEN (On Same Reel as Foregoing). — The 
funicular up the Niesen, the beautifully shaped 
mountain on the border of the Lake of Thun, 
in the Bernese Oberland in Switzerland, is the 
subject of this educational. We mount with 
the car, obtaining a wonderful view of the 
snowy Alps as we ascend. We see the chain of 
the Elger, Moench and the Jungfrau, one of 
the most famous groups in the world, which 
are translated Devil, Monk and Young Girl. 
Arrived at the summit, we see the sunrise, with 
the peaks like Islands in a sea of cloud. 



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CUB. 

JERRY'S ROMANCE (March 1).— The cast: 
Jerry (George Ovey) ; Hank (Arthur Munas) ; 
Archy (Clair DeWitt) ; Lawyer (Arthur 
Munas) ; The Maid (Claire Alexander) ; Isa- 
belle (Helen Gllmore). 

Being a plebeian, Jerry makes no Impression 
upon Lady Isabelle with bis love making and 
she accepts Archy, a man of title. Disconsolate, 
Jerry goes to a park and is approached by a 
man who introduces himself as a lawyer and 
who tells Jerry he has inherited a title and is 
rich. Jerry accompanies the lawyer and Is paid 
two dollars, the remainder haviag gone for legal 
fees. He advises Jerry to dress befitting his 
rank aad he buys an outfit which he thinks Is 
O. K. 

Archy and Lady Isabelle are married and 
Jerry is iavited to the wedding and does the 
wrong thing at the wrong time. Lady Isabella 
has a wayward brother who comes to her for 
financial aid. Archy sees her giving money to 
him and his suspicions are aroused. Further 
evidence warrants him doing something desper- 
ate and he hires Jerry to put the man out of 
the way. Jerry is unsuccessful and in despair 
Archy leaves. 

Lady Isabelle sends for Archy and he returns 
at night. He spies his wife's brother sleeping 
under the bed, and Jerry, who is hiding behind 
the screen, while there is the maid reposing 
in the cradle. Horrified he calls Lady Isa- 
belle to account. Explanations are made and 
all ends happily. 



MONOGRAM. 

THE ADVENTURES OF SHORTY HAMIL- 
TON (No. 7 — "Shorty Hooks a Loan Shark" — 
Two parts — Feb. 26). — Shorty, after hearing 
from Anita that she still loves him, doubts her 
word and starts out for a big time. He meets 
Ralph Simms, the son of the ranch owner, and 
finds that he has lost all his money. Anita is 
notified that a notorious loan shark is operating 
near the Arrowhead ranch and sets out to cap- 
ture him. 

Jabez Sawyer, who loans the boys money, gets 
hold of some bonds through Ralph and h? writes 
and tells Ruby, Ralph's wife, that if sbe will 
come to his office he will give her information 
regarding them. Ruby goes to the office and 
Sawyer embraces her. Shorty comes upon the 
scene just in time. Later Anita arrives and 
Sawyer is recognized as the loan shark and 
arrested. 



NIAGARA FILM STUDIOS. 

THE PERIL OF OUR GIRL REPORTERS 
(Episode No. 10 — "Taking Chances"— Two 
parts — Feb. 2G). — Virginia Randolph, a southern 
girl, comes to New York and gets work on one 
of the big newspapers. Her first assignment Is 
to expose the harpies who prey on young girls 
at the railway stations. She is seen walking 
off with a notorious young fellow, by a young 
southerner, who some two years before asked 
her to marry him. He follows the couple to a 
house, which he knew to be a den of thieves. 
He enters, pretending to be one of the gang 
and, after hearing Virginia's story, he aids her 
to land the gang behind the bars. 



MUTUAL STAR PRODUCTION. 

THE GREATER WOMAN (Powell— Five 
parts — Feb. 26). — The cast: Auriole Praed 
(Marjorie Rambeau) ; Otto Bettany (Hassan 
Musselli) ; Leo Bannister (Aubrey Beattle) ; 
Ida Angley (Sara Haldez) ; Eustace Praed 
(Frank Ford). Directed by Frank Powell. 

Auriole Praed, a young girl. Is admired by 
Leo Bannister, a neighbor. Bannister embraces 
the girl and she, realizing the power he holds 
over her, asks her brother to take her away. 
They go to Paris, where Auriole falls In love 
with and marries a struggling young artist by 
the name of Otto Bettany. Auriole and her 
husband return to New York and there the 
young woman becomes a mother. 

Bannister, In the meanwhile has become a 
wealthy and influential man and seeing Auriole 
determines to win her. He orders Ida Angley, 
an adventuress, to ensnare the artist In her 
affection and this the woman Is successful In 
doing. Later Otto accepts Leo's proposition of 
exchanging his wife for Ida. Otto decides to 
commit suicide and Is saved Just In time by 
his wife. 



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March 3, 1917 



THE MOVING PICTURE WORLD 



1407 



MY FIGHTING GENTLEMAN (Five Parts — 
American — March 1). — The cast: Frank Car- 
lisle (William Russell) ; Virginia Leighton 
(Kraucelia Billington} ; Colonel Carlisle 
(Charles Newton) ; lluntly Thornton (Jack 
Vosbuigh) ; Isaiah Gore (Clarence Burton) ; 
Judge Pembroke (Harry Von Meter) ; Jubilee 
(William Carroll) ; Jim (Sid Algier). Directed 
by lid ward Sloruan. 

At the outbreak of the Civil War, Colonel 
Carlisle, at his home in Virginia, hotly declares 
for the South, but his ouly son, Frank, home on 
leave from West Point, can see only dishonor 
in such a course for himself. 

Four years later the mother waits for her 
son in the war-swept plantation. Her husband 
has met a gallant death. When Frank returns 
he is snubbed by his former friends and by Vir- 
ginia Leigbton, the girl whom he has loved 
siuce childhood. He coufldes in his mother. She 
suggests they go to the North to live, but Frank 
says they will stay. 

01' Jubilee helps him and they set to work. 
This serves to further antagonize the people and 
Virginia exclaims, "A gentleman would not soil 
his hands, nor stoop to do 'nigger' work." Frank 
is deeply grieved at her stand. Huntly Thorn- 
ton, a former friend of Frank's and a rival for 
Virginia, is a drinker, gambler and bully, but 
he succeeds in gaining her favor. Frank is 
aware of the danger of the negroes' new- 
found freedom. Carpet-baggers have al- 
ready begun their work. After hearing Isaiah 
Gore, the leader, Frank humbles his pride and 
secures an interview with Judge Pembroke. 

Thornton becomes acquainted with Isaiah 
Gore, who lends him money. Frank Is later 
nominated for the State Senate against Thorn- 
ton. Frank saves Virginia's life. Thornton and 
Gore plot to disgrace him by placing on him the 
stigma of murder. They plan to attack his 
mother, drug a colored boy, drive him crazy by 
"voodoo" spells and send him back to attack 
Mrs. Carlisle. Chance puts Virginia in the 
crazy boy's path, and Thornton, believing that 
Virginia has been a victim, shoots the negro 
and carries Virginia away. Frank is led to be- 
lieve that Jubilee has killed the negro in aveng- 
ing Mrs. Carlisle, who has fainted at the sight 
of the body. Frank, to protect his mother's 
honor, has Jubilee take her out of the room and 
determines to claim that he killed the negro as 
a thief. The mob, led by Gore, breaks in, clam- 
oring for Frank's blood. His goal is the Judge's 
home, and he gets as far as Virginia's home 
with a bullet wound in his arm, and Virginia 
hides him. Surprised, Frank learns his mother 
was not the negro's victim. Frank and Vir- 
ginia realize it is a plot of Gore and Thornton. 
They succeed in gaining the confession of Thorn- 
ton and unmasking Gore. Frank is exonerated 
and his election assured. And a dearer tri- 
umph comes when he learns Virginia has al- 
ways loved him. 

AMERICAN. 

CALAMITY ANNE'S PROTEGE (March 2).— 
The cast: Calamity Anne (Louise Lester) ; 
John Wengle (J. Warren Kerrigan). 

Sad-Eyed O'Brien commits suicide and leaves 
his daughter to the care of Calamity Anne. All 
the cowboys are enamored of her. Calamity, 
however, means that she shall marry a lord or 
"dook" and so keeps the boys away. 

Handsome John Wengle is a suitor for the 
girl's hand but to no avail. One day a smartly 
dressed chap from the city arrives and imme- 
diately Calamity decides he is the one for her 
ward. The girl and the city chap elope and 
all was happiness in Calamity's hut while all 
was sorrow In the corral. 



CUPID AND A BRICK (March 3) — .The cast: 
Jim Reynolds (J. Warren Kerrigan) ; Bob War- 
ren (Jack Richardson). 

Jim Reynolds works in the village brickyard. 
He loves Mabel Whitaker but she gives her 
affections to Bob Warren. In a fight In the 
brickyard. Bob hits Jim over the head with a 
brick and lays him out. During his convales- 
cence, Jim is attended by Mabel every day. 
Later, when he is well, Jim picks up another 
brick and asks Bob to hit him again that maybe 
Mabel will marry him if he does. 



VOGUE. 

A RUMMY ROMANCE (Two parts — March 
4). — The cast: The Country Boy (Paddy Mc- 
Quire) ; The Girl (Lillian Hamilton) ; The 




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Girl's Father (Larry Bowes) ; Moonshine Joe 
(Owen Evans). 

Paddy, a simple country boy, Is in love with 
Lillian, a moonshiner'* daughter, lie manages 
to get in bad with both mooushiuers and revenue 
officers. LIH'uu is abused by her father and 
Paddy longs to help her and take her nwuy 
from her unhappy existence. He is caught by 
the revenue officer and is forced to betruy the 
moonshiners. After much excitement, Paddy 
and Lillian manage to eseape the revenue men 
land the moonshiners and elope. 



MUTUAL. 

MUTUAL WEEKLY 112 (Feb. 21). 

Paris, France. — New street costumes by Dre- 
coll. 

New York City. — What the men are wearing 
(Courtesy Nat Lewis, haberdasher. New York;. 
Subtitles: Palm Beach dinner jackets made 
of Shantung silk. Satin faced, lapels of same 
shade. Sheer wing collar; black bow tie, stiff 
bosom shirt. White linen vest. Norfolk jacket 
with novelty belt 

Buffalo, N. Y. — Severe winter cripples traffic 
on Great Lakes. Tug boats plow through ice to 
keep harbor open. 

Glendora, Cal. — Orange day. Western news- 
boys will send 100,000 oranges to the newsboys 
of the East. 

San Francisco, Cal. — Heavy fog causes col- 
lision on bay. Big freight car ferry crashes 
into steamer. 

Newburgh, N. Y. — Seven thousand spectators 
see eastern championship speed skating races. 
Kuehne wins two titles, the mile and half-mile 
championships. 

New York City. — The steamships St. Paul, St. 
Louis and New York held at piers awaiting de- 
cision as to safety at sea. First time the three 
vessels have been in same port at same time In 
18 years. 

Brooklyn Navy Yard. — Naval Militia Guns are 
dismounted to arm American liners. Trans-At- 
lantic passenger boats will go armed against 
submarine attack. 

Washington, D. C. — War or peace. Radical 
Pacifists march on Congress seeking a referen- 
dum. 

Washington, D. C. — Count von Bernstorff 
starts for home. Leaves German Embassy for 
embarkation on S. S. Frederick VIII. Sub- 
titles : On platform of special train as it ar- 
rives at pier in Hoboken, N. J. Silent and or- 
derly farewell as the steamer sails for Sweden. 

Havana, Cuba — Belgian relief day in the Pearl 
of the Antilles. Society girls collect money for 
King Albert's suffering subjects. 

Lima, Peru. — South Americans are preparing 
for part in world's imbroglio. Crack cavalry 
regiments in daily drills. 

Havana, Cuba. — Plot to overthrow govern- 
ment starts revolt. Troops Join the revolution. 
U. S. offers guns and ammunition. Subtitles: 
Cuban recruits at Moro Castle (exclusive pic- 
tures by Mutual Weekly). Lieut. Terry (in 
center), who discovered the plot. 



Pathe Exchange, Inc. 

HEARST PATHE NEWS NO. 13 (February 
10.).— 

St. Paul, Minn. — Thrill after thrill is pro- 
vided by amateur skidors as they vie with each 
other in spectacular leaps to win the National 
Championship. Subtitles : Gilbert Hagene jumps 
124 feet. Some spills of course are to be ex- 
pected. 

Burbank, Cal. — James J. Jeffries, once the 
pugilistic champion, yields to the call of the 
land and is now a model farmer. Subtitle: He 
has a host of chicken friends. 

Boston, Mass. — The trawler Billow resembles 
an Atctic exploration ship when it arives In 
port completely covered with ice. Subtitle : The 
crew soon gets busy clearing the decks. 

London, England. — Germany's ruthless war- 
fare enkindles a patriotic wave which marshals 
the country to still greater effort. Subtitles: 
Miss "Tommy Atkins" cheerfully enlists in 
arduous tasks so that more men may be free 
for the firing line. Whole armies of courageous 
women are eager for service in the field. 

Capetown, Cal. — Another ship is added to the 
sea's terrible toll in the past year, as the S. S. 
Bear is wrecked on the sand-bars. Subtitles : 
The lower deck. The waves have forced their 
way inside the vessel. 

Jacksonville, Fla. — Large numbers of alli- 
gators are being bred on Southern farms. In 
anticipation of their valuable hides. Subtitle: 
The clumsy animals also go in for water sports. 



STATE RIGHTS 

Bought — Sold — Released 

California and Arizona 

ROBERT A. BRACKETT 

Knickerbocker Bldg. LOS ANGELES 



1408 



THE MOVING PICTURE WORLD 



March 3, 1917 



Puna, Hawaii. — The volcano of Kilauea Is 
again a seething flood of molten lava, which 
threatens to devastate tbe countryside by a 
violent eruption. Subtitles: Tbe lava rises with 
tible force, often spouting up in boiling 
fountains. The volcano of Haleuiaumau, called 
by the natives the "House of Everlasting Fire." 

El Paso, Texas. — Hundreds of homeless Mexi- 
cans See their bandit-ridden country when the 
American Expedition returns. Subtitles : They 
are stopped at the border by immigration offi- 
cials for examination. The United States pro- 
vides a haven for the refugees. 

Washington, D. C. — The Government honors 
the rights of Count Von Bernstoff, and places 
a strong guard about his home. Subtitles : 
The gate of the White House is policed for the 
first time in many years. The German wireless 
station at Tuckerton, N. J., operated by the 
United States. The Naval Militia is supplied 
with guns to defend New York City's bridges. 

At America's Call. — The entire Nation mo- 
bilizes its activities behind the President. Its 
greatest scientists constitute the Naval Advisory 
Board. Subtitles : Henry Ford offers the use 
of his Immense plant without any profit. The 
Volunteer Mosquito Fleet organizes its speedy 
submarine chasers. Vincent Astor, enlisted as a 
Naval Ensign, does his little bit. American 
Womanhood. 



HEARST PATHE NEWS NO. 14 (Feb. 14).— 

Tampa, Fla. — Manned by a "villainous" 
crew, the Private Craft Gaspar sails up the 
harbor to open the Annual Carnival. Subtitles : 
Ye Mystic Krewe of Gasparilla disembarks to 
Invade the city. The Mayor surrenders the 
city's keys to the Chamberlain. A Parade of 
gorgeous floats is a feature of the jubilee. 

Berkeley, Cal. — American Army officers in- 
spect a number of airplane motors being manu- 
factured for the Russian Government. Subtitle: 
These motors can be turned out in large quan- 
tities for the United States in case of need. 

Miami, Fla. — Engineers constructing the Dixie 
Highway face the most difficult part of the 
work when they attempt to build a road across 
the Everglades. Sub-titles : Dynamiting the 
underlying rock. The Tamiami Trail, used by 
the Seminole Indians for over a hundred years. 

Up a Stump (Magazine Section). — An animated 
cartoon. 

Columbus, N. M. — Home again ! Uncle Sam's 
gallant boys, ten thousand strong, return from 
their punitive expedition in Mexico. Subtitles : 
Across the boundry line — leaving hopes of Peace 
and Possibilities behind. The border city wel- 
comes the boys back again. The long column 
files past the flag-draped stand reviewed by 
General Pershing. 

Colma, Cal. — Violets now enrich the products 
of the Golden State for the favorite blooms are 
being cultivated in many gardens. Subtitle: 
A pleasant task. 

New York City.— With Old Glory proudly 
flying, the American ship Rochester sails for the 
blockaded zone, in defiance of Germany's threats 
of ruthless warfare. Subtitles : The intrepid 
Captain who recognizes no orders but those of 
Uncle Sam. The Orleans is another American 
vessel to brave the dangers of submarine at- 
tack. 

Charleston, S. C. — The German Interned liner 
Liebenfels is suspiciously scuttled in the harbor 
by its crew when America breaks with the 
Teutons. Subtitles : The crew of the German 
prize ship Appam is taken from the vessel for 
safer keeping in the Philadelphia Navy Yard. 
All precautions are taken to protect railroad 
bridges. Patriotic women bring good cheer to 
the Naval Militia boys on watch in New York 
City. Wall Street responds to the spontaneous 
•wave of loyalty that sweeps the country — assur- 
ing hearty financial co-operation when necessary. 

St. Louis, Mo. (For St. Louis only). — The 
cold weather handicaps the firemen as they fight 
the dangerous $300,000 blaze which strickens the 
business district. 

Toronto, Can. — Prominent officials attend the 
funeral of Lieutenant Colonel W. C. McDonald, 
one of the city's most popular soldiers. Sub- 
title: Full military honors are accorded the 
dead hero. 

New York City (New York Exchange only). — 
New York's Marshal Thomas McCarthy who 
would be in command of the Metropolitan 
District if martial law were declared. 



PEARL OF THE ARMY (No. 12— "The 
Foreign Alliance" — Two parts — Feb. 18). — The 
east: Pearl Dare (Pearl White); T. O. Adams 
(Ralph Kellard) ; Major Brent (Theo Friebus). 

Pearl Dare locates the schooner of the Silent 
Menace, boards and overhears him say to his 
henchmen "In five days we meet at Colon. Our 
submarine waits at Barstable inlet at ten to- 



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night. I will go down on this schooner which 
is loaded with ammunition. The American fleet 
is in the Pacific. On Friday next I will destroy 
the canal." 

Contriving an entrance into the captain's 
stateroom, Pearl is astonished to find Adams 
behind her soon afterwards. He claims he is 
spying on them as she is, but she refuses to 
believe him. 

Pearl finds an empty bottle, hastily writes a 
note to her father offering a reward to the one 
who finds it and will rush it to him, and throws 
it overboard. The bottle with the note is found 
by two fishermen who take it to a Government 
cutter, whose commander sails for Barstable In- 
let. Through the periscope the Foreign Alli- 
ance see the cutter coming and prepare to 
launch a torpedo at it. Before they can do so, 
a well directed shell from the government boat 
burst the top of the submarine and the water 
comes gushing in, catching the Foreign Alliance 
emissaries like rats in a watery trap. On board 
the schooner Pearl again accuses Adams of be- 
ing the Silent Menace. Ignoring her accusa- 
tions, he beckons her to look through the key- 
hole in the door of the captain's cabin. She 
looks through and sees Don't Miss the next 
episode — "MODERN BUCCANEERS." 



PATRIA (Episode No. 7— "Red Dawn"— Two 
parts — Feb. 25).— The cast: Patria Channing 
(Mrs. Vernon Castle) ; Donald Parr (Milton 
Sills)'; Baron Huroki (Warner Oland). 

In order that she may keep Captain Parr in- 
formed of Huroki's further plans to gain pos- 
session of the $1,000,000 Preparedness Fund 
she has inherited and control of the Channing 
Munitions Plant, Patria continues assuming the 
role of Elaine, the dancer, who was killed by 
her jealous manager and whose body was spir- 
ited away by Huroki's henchmen. 

Senor De Lima presents contracts for delivery 
of vast munitions which bear Patria's signature, 
cleverly forged, but which are shown to be 
worthless when Parr presents a power of at- 
torney signed by Patria four days before. De 
Lima insists on an immediate marriage and 
after consulting with Donald she consents. Parr 
employs a woman to claim De Lima as her hus- 
band and they arrive in the nick of time to stop 
the ceremony, and Patria leaves with Parr. 
Huroki realizing that he has been fooled as to 
Patria's identity resolves on more desperate 
methods. With his lieutenants he starts a strike 
at the Channing Plant. Parr hurries to the 
scene of the rioting. He finds the situation seri- 
ous but manages to erect a good defense. Pat- 
ria, left alone in New York, suffers increasing 
anxiety concerning Parr's danger. Unable to 
stand it any longer she orders her runabout and 
follows. Huroki and De Lima uncouple a car- 
load of dynamite on the top of a grade and 
start for the plant. Patria sees the car with 
its mission of death and driving furiously 
against time reaches a crossing ahead of it. 
She stops her runabout directly in its path, 
jumps and tries desperately to get away from 
the terrific explosion. 



CRIME AND PUNISHMENT (Arrow-Gold 
Rooster — Five parts — Feb 25). — The cast: 
Rodion Raskoinikoff (Derwent Hall Calne) ; 
Dounia, his sister (Cherrie Coleman) ; His 
Mother (Lydia Knott) ; Razamouhin Porkovitch 
(Carl Gerard) ; Andreas Valeskoff (Sidney 
Bracy) ; Sonia Marmeladoff (Marguerite Cour- 
tot) ; Porphyius (Robert Cummings). 

"One death — and thousands of lives restored 
to existence. For some useless life a thousand 
lives saved from decay and death. Shall not 
one little crime be effaced and atoned by a 
million good deeds"? So ran Rodion Raskoinl- 
koff's creed in the book which was responsible 
for his being expelled from the University, but 
which elected him the leader of a secret brother- 
hood which admired him. The law proving too 
hot for him, he is finally forced to flee to 
America, still preaching his same doctrine. 

Rodion's heart is touched by the poverty on 
the East Side and he determines to kill a pawn- 
broker who mercilessly squeezes the poor un- 
fortunates to their last cent. He accomplishes 
the deed, takes money from the safe, uses it 
for the needy and manages to keep the guilt 
from himself. But the crime is fastened on an 
innocent man, who, to escape further torture 
of a relentless third degree confesses to a crime 
he had no hand in. Then comes Rodion's strug- 
gle between his conscience and his creed, and 
through the guidance of a "lost sister of the 
streets," he rejects the faith he founded and 
acknowledges his guilt. 



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March 3, 1917 



THE MOVING PICTURE WORLD 



1409 



Miscellaneous Subjects 

FRIEDMAN ENTERPRISES, INC. 

A MORMON MAID (Five parts — February). — • 
The cast: Dora (Mae Murray); Tom Rigdon 
(Frank Borzage) ; John Hogue (Hobart Bos- 
worth) ; Nancy Hogue (Edythe Chapman) ; 
Darius Burr (Noah Beery). 

In the late fifties John Hogue, his -wife and 
daughter, Dora, are living in a little cabin on 
the edge of civilization, directly in the path of 
the great caravans of Mormons as they made 
their way from the States to their community 
in Utah. One of these caravans, under the 
guidance of Elder Darius Burr, a power among 
the Mormons, passes the Hogue cabin and Tom 
Rigdon, a youthful convert to the newer re- 
ligion, is impressed by Dora. His interest in 
the girl is shared by Burr — but with different 
motives. 

The Indians raid the Hogue cabin and the 
family is forced to join the Mormon party de- 
spite the fact that Dora's father and mother 
have many misgivings. Arrived in Salt Lake 
City, the Hogues are taken aback by the pres- 
ence of the Avenging Angels — the peculiar 
group of masked men who seem to have unlim- 
ited power. Hogue is an industrious man and 
soon becomes quite prominent. 

Burr, coveting Dora, induces "The Lion," 
head of the church, to insist that Hogue take 
a second wife and gains his permission to win 
Dora if he can. Meanwhile, Tom and Dora 
have become more and more attached to each 
other. 

Four Angels intercept them and separate 
them, Dora being taken into a room adjoining 
the council chamber. Hogue is brought in and 
forced to marry a woman he has never seen 
and Dora is told by Burr that the only way she 
can save her father is by marrying him. Ignor- 
ant of the fact that he has actually been mar- 
ried, Dora decided to comply in order to save 
her father. 

When Hogue's second wife is brought to the 
house by the Avenging Angels, Dora's mother 
kills herself. Hogue, Tom and Dora then try 
to escape, but are caught by the Angels and 
the girl is taken to Burr's household. Hogue 
is taken out to the desert to die of thirst, but 
makes his way back to the settlement, killing 
one of the Angels and donning his peculiar uni- 
form, in which he is safe from molestation. 

When Dora is brought before the council to 
be married, she declares she cannot marry Burr 
because of her past sins, and she is condemned 
to die. Tom is spirited away by an Avenging 
Angel who also unlocks Dora from her prison 
cell and flees with them, with Burr in pursuit. 
Getting Burr aside, the Avenging Angel takes 
him to the spot where the fugitives are hid- 
ing — and reveals himself as Hogue. Burr is 
sent out into the desert to die, just as he has 
condemned Hogue to do, and the three make 
their escape from the dread community. 



GREATER VITAGRAPH. 

ARSENE LUPIN. (Feb. 26 — Five parts).— The 
«ast : Arsene Lupin (Earle Williams); Guer- 
chard (Brinsley Shaw) ; Guernay-Martin (Mr. 
Leone) ; Charolais (Bernard Seigel) ; Anastase 
(Gordon Gray) ; Firmin (Logan Paul) ; Alfred 
(Hugh Wynn) ; Sonia (Ethel Gray Terry) ; 
Germaine (Billle Billings) ; Victoire (Julia 
Swayne Gordon). Directed by Paul Scardon. 

Gifted with charm of manner and a prepos- 
sessing appearance, Arsene Lupin, instead of 
employing his talents along legitimate lines, 
prefers to match his wits against those of the 
French police, with the result that he becomes 
the most celebrated crook of his time. Always 
after big game, he moves in the most exclusive 
circles of French society, and takes advantage 
of an opportunity to pass himself off as the 
Duke de Charmerace. Assuming the Duke's 
title and estates, he sets about the delicate task 
of stealing the rare works of art and the enor- 
mously valuable jewels belonging to a M. Guer- 
nay-Martin. 

As the first step in this direction he becomes 
engaged to Germaine, Guernay-Martin's daugh- 
ter. Under the cloak of their hospitality he 
commits a series of audacious robberies, steal- 
ing old masters off the walls and always sign- 
ing his name on the wall paper to show he 
committed the theft. The distracted art col- 
lector calls in Guerchard, the shrewdest detec- 
tive in Paris, but even under the nose of this 
sleuth, the thefts continue as before. 

Germaine's secretary, Sonla Kritchnoff, at- 
tracts more than the passing attention of Lupin 
and before he has finished with the Guernay- 
Martins he finds himself in love with her. Guer- 
chard finally draws the net of suspicion so 
closely about Lupin that the latter is forced to 
leave the Guernay-Martin home and hide in his 
own apartment. Just before leaving he dis- 
covers that Sonia is also a thief, and the shock 
of this knowledge determines him to lead a 
straight life thereafter and take her along with 
him. Though Guerchard trails him to his hid- 
ing place he makes use of an ingenious con- 
cealed elevator and at the last exciting moment, 
slips from between the detective's fingers and 
escapes with Sonia to safety. 



KITTY MACKAY (Five parts — Feb. 19).— 
The cast: Kitty Mackay (Lillian Walker) ; Mag 
(Jewell Hunt) ; Lord Inglehart (Charles Kent) ; 
his son (Don Cameron) ; his wife (Mrs. 
West) ; his nephew (Thomas Mills) ; MacGregor 
(William Shea) ; Kitty's guardian (Mr. Fer- 
guson) ; his wife (Mrs. Nellie Anderson) ; his 
daughter (Beatrice Anderson). Directed by 
Wilfrid North. 

Sweet Kitty suffers the cruelty of her adopted 
aunt and uncle in Scotland, until taken to Eng- 
land by her guardian, Lord Inglehart, where 
she falls in love with his son. Learning that 
through a former escapade of his father the 
girl is his sister, the boy denies her love and 
she returns sadly to Scotland and slavery, only 
to have it all explained when her uncle is 
taken ill and confesses that the real daughter 
of Lord Inglehart died and she, Kitty, was 
adopted in her place to secure allowance from 

his Lordship. David and Kitty let us 

draw a veil. 



the man she still loved — the father of her babe — 
had been redeemed 



THE SECRET KINGDOM (10th Episode— 
"A Goat Without Horns" — March 5). — The 
octoroon, jealous of Julia, betrays Phillip's party 
into the hands of a Negro Voodoo priestess, who 
meets Ramon and for a large sum delivers 
Julia into his hands. 

Phillip and Juan dicover Julia's absence, 
effect their escape and set out in pursuit of 
Ramon. The priestess calls a meeting of voodoo 
worshippers and sends for the sacrificial goat. 
The worshippers work themselves into a frenzy. 

Ramon and his party lose their way — and are 
without food. Meeting the negro bearing the 
goat they offer to buy it — when he refuses, they 
slay him, kill the goat and eat it. The Cuban 
guide fearing the vengeance of Voodoo, steals 
Ramon's rifle, which is provided with a Maxim 
silencer, and escapes. 

Phillip and Juan capture the guide. Ramon's 
party, meanwhile, has been captured by the 
Voodoo worshippers, and the priestess decides 
a human sacrifice must be made. She prepares 
to sacrifice Julia on the Voodoo altar. 

Phillip and Juan save Julia as the knife of 
the priestess is about to sever her throat, and 
the "silent death" which the rifle deals terror- 
izes and routes the worshippers — and the white 
captives escape. 



FOX FILM CORP. 

MELTING MILLIONS (Five parts— Feb. 17). 
— Balentine inherits a fortune from his father. 
He also inherits a fiancee. He sets out to spend 
the fortune and would have succeeded had not 
Vera Morton stepped in. Miss Morton, the 
fiancee, gets his money away from him, and 
keeps it until he settles down to earn a living. 

Jack changes his mind about marrying Miss 
Morton, when he sees Jane Billon. Vera solves 
the difficulty by becoming the wife of old B.il- 
lon. Then she returns Jack's fortune, and he 
adds to it by acquiring Jane. 



CREATIVE FILM CORP. 

THE GIRL WHO DIDN'T THINK (Six Parts 
— February). — James Lambert, a man of the 
world, is smitten with the charms of Lucille, a 
pure and sweet little girl, and breaks with an 
old flame, May Chambers. With vengeance in 
her heart, May Chambers sought Lambert — and 
revenge. Believing her purpose accomplished, 
though it had really miscarried, she found sur- 
cease of sorrow in oblivion ; and the dark 
waters of the river closed over her. For a few 
months Lucille reigned the undisputed, but un- 
crowned queen of a fool's paradise. Then came 
Irene Wallace on Lambert's horizon, and in the 
effulgence of her attraction, the light of Lu- 
cille's love paled and faded in his heart. And 
back in the humble cottage, two breaking hearts 
yearned for the return of an erring child ; and 
the lamp of a mother's love was ever burning, 
as a beacon-light, to guide the frail, storm- 
tossed bark to a haven of peace and rest. 

The joyous peal of wedding bells rang out — 
but not for Lucille. Deserted, with her little 
infant, she drank the cup that all must drink, 
whose thoughtless steps tread the "primrose 
path," and the bitter dregs of that cup was 
reached when she read the announcement of 
Lambert's approaching marriage. Outraged by 
the injustice done her innocent babe, Lucille re- 
solved to act. Standing before God's altar, with 
Lambert's child in her arms, she denounced his 
craven act ; and those about him shunned him 
with loathing, till he stood alone, with an ac- 
cusing conscience in the presence of his maker. 

Meanwhile, the dear old parents' hearts were 
gladdened, for their little sunshine had re-en- 
tered the home, and her innocent babe would 
renew their own joyous youth ; even though a 
stain were upon It's guiltless head. The old 
father took down the family Bible and read, 
"Trust in the Lord, and He shall make all 
things right." And that promise soon found 
fulfillment ; for Lambert, brought face to face 
with his sin, saw the light, and was led to re- 
pentance. So one day, came a letter to Lucille, 
from Lambert, offering his name for their child. 
The little mother's heart welled up with Joy, for 



IVAN FILM PROD., INC. 

TWO MEN AND A WOMAN (Five Parts- 
February). — The cast: Tony Merritt (James 
Morrison); Bruce Donaldson (Guy Coombs); 
Mark Hornback (John Reinhard) ; Wanda 
(Christine Mayo); Ethel Walling (Ruby de 
Remer) ; Miss Steele (Helen Arnold); Countess 
Yaki (Yuka Yamakura). Directed by Willard 
Mack. 

Bruce Donaldson, an ex-naval officer, is the 
guardian and benefactor Of Tony Merritt, son 
of one of his former comrades. He sends Tony 
to college, and spends his time working on the 
plans of a new diving bell which he has in- 
vented. 

Tony, returning from college, falls in love 
with Ethel Walling, daughter of a wealthy 
widow, who is Bruce's neighbor. Tony proposes 
to Ethel, and asks Bruce to help him in his 
wooing. Bruce and Ethel love each other, with- 
out ever having expressed or realized that love, 
and Bruce, believing that youth calls youth, 
sacrifices his own love and asks Ethel to marry 
Tony. She, feeling that Bruce will never marry 
her, accepts Tony, more to please Bruce than 
through love for the boy. 

The Countess Yaki, a Japanese spy in the 
employ of a foreign government, is commis- 
sioned to get the plans of Bruce's diving bell, 
and calls to her aid Mark Hornback, also an ex- 
naval officer, who secures the plans in such a 
way as to east suspicion on Tony. 

Wanda, an adventuress, who had lured Tony 
into her clutches while he was at college, learns 
that he is to marry Ethel, and demands a large 
sum of money for the letters he had written 
her, threatening to sue him for breach of prom- 
ise as an alternative. He cannot raise the 
money. Wanda, calling at his home to reiterate 
her demands, is discovered by Bruce, wbo learns 
of the affair. He entices Wanda into his bed- 
room, and, sending Tony for witness to her 
supposed wrongdoing with himself, makes forci- 
ble love to her as Ethel and her mother enter. 
Ethel, horror-stricken and heartbroken, leaves, 
but not before Wanda learns of the love she 
bears Bruce and of Bruce's love for her. 

Tony, on his return, receives from Bruce the 
letters he wrote Wanda, learns from the ad- 
venturess of the love Ethel and Rruce bear for 
each other, and goes off to Ethel's house to re- 
lease her from her promise to marry him. 



EDUCATIONAL FILMS CORP. OF 
AMERICA. 

THE LIVING BOOK OF NATURE (By Ray- 
mond L. Ditmars— "The Orang" — Feb. 5). — The 
lessons of Darwin and the theory of the evolu- 
tion of man, form one of the most fascinating 
chapters of Nature. The scenes in this picture 
offer striking proof of Darwin's theories. They 
are not the scenes of trained animals, but show 
different examples of the Orang, a man-like 
type, unconsciously portraying traits that are 
strangely human. The first experience with a 
picture book, with a chair, in human attire and 
finally the endeavor to assume a phase of table 
etiquette, cause the observer to gasp with as- 
tonishment. Some of the episodes are funny, 
but there is a feeling throughout this Nature 
playlet that a strong lesson has been demon- 
strated in man's primeval ancestry. 



NATIONAL DRAMA CORP. 

1465 BROADWAY 
NEW YORK CITY 



Clune Film Producing Company 

Los Angeles, California 

Producers of "RAiVIONA" (10 reels) and 

"THE EYES OF THE WORLD" (10 reels) 

Harold Bell Wright's famous love story of 

adventure, of which nearly 2,000,000 copies 

have been sold, magnificently reproduced. 

Available for state rights. 



ARGONAUTS OFCALIFORNIA' 

DAYS OF '49 

A Thrfflbic Historical MaatamlaM 

ui 10 KmIo 

Grafton Publishing Film Company 

LOS ANGELES, CALIFORNIA 
STATE RIGHTS NOW SELLING. 



1410 



THE MOVING PICTURE WORLD 



March 3, 1917 



THE LIVING BOOK OK NATURE (Dy Ray- 
mond L. Ditmars — A Chapter on Mammals of 
Strange Form — Feb. 12). — Here we have the 
larger .animals induced to portray their most 
interesting traits. Some of the most remark- 
able creatures In Nature appear in this picture. 
The rare and grotesque Wart-hog is alternately 
astounding and amusing. Taking much risk. 
Dr. nitmars, who made the pictures, personally 
entered the enclosure of the two ton Nile Hip- 
popotamus and operated the camera while the 
great animal was in one of bis rare and frisky 
— and dangerous moods. There are also the 
first scenes of the most costly wild animal on 
earth — the pygmy hippopotamus. A pair of 
them cost the New York Zoological Society the 
sum of $12,000. It is shown how the oil which 
constantly exudes from their waterproof skin 
can be instantly rubbed Into a mass of foam. 
Their saber-like tusks are also shown. 

The scenes throughout are of the great mam- 
mals of ancient origin, which impart an idea 
•of the grotesque life of past ages and is mainly 
represented in modern times by rock-bounri fos- 
sils. The picture include scenes of the African 
wart-hog and push-pig, the Nile pygmy hip- 
popotamus and the Malayan tapir. 



THE LIVING BOOK OF NATURE (By Ray- 
mond L. Ditmars — "American Bears" — Feb 1ft). 
— These huge carnivors are natural clowns, yet 
the scenic-story showing all details of how the 
veteran keepers enter the dens of animals 
■weighing a thousand pounds and rearing nine 
feet high, illustrates the degree of caution 
necessary in the profession of caring for wild 
animals. 

There are many species of American bears, 
and this Is shown in the intimate portrayals of 
the Black bear, the Cinnamon, Grizzly, Alaskan 
brown and Kadiak bears. All of these pond- 
erous actors are doing definite things. They 
snow their dexterity in catching food, amusing 
antics when begging for choice morsels of food, 
how they adore a gallon of undiluted cod-liver 
oil and drink it from a bottle, accept molasses 
from a spoon and finally gambol in the snow. 
The scenes conclude with an eleven hundred 
pound Kadiak bear assisting the keeper to 
shovel the snow — and making it fly like a 
mechanical plow. 



BLUEBIRD PHOTOPLAYS, INC. 

THE SAINTLY SINNER (Feb. 26.).— The 
cast: Jane Lee (Ruth Stonehouse) : Bess Mur- 
phy (Alida Hayman) ; Mrs. Carrington (Dor- 
othy Drake) ; George Barnes (Jack Mulhall) ; 
John Brock (Henry Devries) ; Richard White 
(Raymond Whittaker) ; Gov. Barnes (Frederick 
Montague). Scenario by Eugene Lewis. Directed 
by Raymond Wells. 

Jane Lee, the daughter of a stock broker, 
comes under the attention of John Brock, a 
villain, who covets the girl*, and starts to ruin 
her father. In the end Lee finds himself penni- 
less, and commits suicide. Brock assuming the 
role of Jane's protector, gives her work in his 
office. He arranged for her to remain late one 
night and then attacks her. . She defends her- 
self, and her outcries bring assistance. Brock 
accuses the girl of attempting to rob his safe 
and she is sent to prison. 

Governor Barnes, interested In welfare work, 
employs Mrs. Carrington in uplifting unfortunate 
girls. The Governor's son has gained his father's 
displeasure and is turned away from home. Mrs. 
Carrington has become interested in Jane Lee 
and when the girl's prison term expires takes 
her Into her home. 

Jane later loses her position, because her 
prison record becomes known to Mrs. Carrlng- 
ton's friends and they compel her dismissal. 
She meets Richard White who has met financial 
reverses through John Brock. With mutual Im- 
pulses for revenge, White and Jane combine to 
work against Brock. 

The girl has found a friend In Bess Murphy. 
White covets Bess and tricks her into coming 
to his apartment, telling her Jane Is 111. White 
attacks her and her cries attract Jane, who lives 
In . the same apartment house. In protecting 
Bess Jane stabs White to death. Her trial 
results in sentence of death. 

George Barnes, the Governor's son. has been 
an attendant at Mrs. Carrington's mission and 
has met Jane and Bess. Meanwhile he has re- 
formed and becomes a lawyer. He Is In the 
West when he hears of Jane's misfortune and 
hurries home, to urge his father to pardon Jane. 

There Is great rejoicing when the prodigal 
returns, the Governor consents to the pardon 
and Jane marries the Governor's son. 



WORLD PICTURES. 

A GTRL'S FOLLY— (Feb. 20).— The cast: 
Mary Milker (Doris Kenyon) : Johnny Apple- 
bloom (Chester Barnett): Mary's mother (Jane 
Adair) : Kenneth Driscoll (Robert Warwick) : 
Hank (Johnny Hlnes) ; Vivian Carleton (June 
Elvldgel. 

Mary BakPr, a young country girl, longs for 
the city. Although In a way fond of her sweet- 
heart, Johnny Applebloom, she dreams of a 



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romantic knight who worships her. One day 
she is astonished to see some of the gaily dressed 
lords and ladies of ber romantic fancy wander- 
ing about the village. She approaches Ken- 
neth Driscoll, the handsomest of tbem all. and 
learns that they are not really lords- and ladles, 
but members of a moving picture company tak- 
ing scenes In the village. Driscoll is attrHcled 
to the girl. lie sympathizes with her loneliness 
and longing for romance, and tells her that in 
pictures she would get all the thrills she could 
desire and gradually so fires her imagination 
that she decides to go to the city to try her 
luck In the motion picture world. 

Through the influence of Driscoll and despite 
the Jealous protest of Drlscoll's sweetheart, 
Vivian Carleton, Mary Is promised the Ingenue 
role In a production and In Joyous anticipation 
she awaits the result of her trial picture, but 
all her hopes are doomed to disappointment, for 
the test is a failure. She Is told by the director 
that she will never make a picture actress. She 
hatee to return to the village a failure, and yet 
It Is impossible to remain in the city without 
funds and without work. Her bitter reverie la 
Interrupted by Driscoll. He tells her there ia 
no need for her to go back to the village ; «he 
can remain in the city with him and he will be 
glad to take care of her. Mary yields to bis 
pleadings, not realizing that she Is playing on 
the edge of a dangerous abyss. 

Driscoll gives a party to celebrate her first 
night in her handsome new apartment which he 
has fitted up for her. Mary, who has drunk 
for the first time In her life, Is the gayest of 
them all and Is Just rising to toast the crowd 
when the door opens and her mother enters. 
Mrs. Baker, homesick for her daughter, had 
come to the city to seek her out. The crowd 
at first inclined to ridicule the little old country 
woman, are silenced by Driscoll and the old 
mother Is led to believe the party a respectable 
affair at which she Is the honored guest. The 
presence of her mother brings Mary to a realiza- 
tion of how dangerous was the fire with which 
she has been playing and she begs her mother 
to take her home. 

Back In the country, she Is welcomed by 
Johnny, while in the city Driscoll returns to his 
more congenial sweetheart, whom he had ne- 
glected for the village girl. 



METRO PICTURES CORP. 

THE SECRET OF EVE (Popular Plays and 
Players — ."> Parts — Feb. L'tf. ). — The cast: Eve 
and Hagar (Mme. Petrova) ; Arthur Brandon 
(Arthur Hoops) : Robert Blair (William Hink- 
ley) ; Fothergill (Edward Roseman); Deborah, 
wife of Fothergill (Laurie Mackin) : Rosa 
(Florence Moore) ; Beppo (George MorrcII). 
Scenario by Wallace C. Clifton. Directed by 
Perry Vekroff. 

Hagar, a gypsy woman, Is determined that her 
child. Eve, shall have a better chance for happi- 
ness than her wandering life has afforded ber. 
She leaves her baby on the doorstep of a Quaker 
family, the Fothergills and little Eve is brought 
up as their daughter. 

The ways of the Quakers pall upon Eve when 
she grows up. She sees merrymaking in the 
home of the Brandons one evening, and lured 
by the lights, peers in at the window. The 
gay crowd notice the Quaker girl, draw ber 
Into the house, and amuse themselves by dress- 
ing her up in finery. She confesses her lone- 
liness to Arthur Brandon, who tells her of the 
fascinations of a great city. As their friend- 
ship grows, he asks her to marry him. 

She consents, and for a time rtvels In gaiety. 
But it finally becomes clear to her thnt there 
is no real happiness in such a life. Brandon 
Is a factory owner, and he is conscienceless In 
his treatment of his workers. Eve Is humiliated 
by the denunciations of her hushnnd that appear 
In the newspapers. He also drinks heavily. 

Richard Blair, a young philanthropist, starts 
an investigation. While he is visiting Bran- 
don's factory an Italian child, Rosa. Is blinded 
by an accident. Rosa Is granted a miserable 
pittance In compensation for the accident, and 
Blair tries to force Brandon to do more for 
her. He refuses. Blair finds work for Beppo, 
Rosa's father, and sends the child to an insti- 
tute for the blind. 

Eve admires the nobility of Blair's nature. 
Brandon, misunderstanding the friendship of 
the two. insults her in the presence of Blair, 
who knocks him down. Eve offers to go away 
with Blair. He says he loves her. but he will 
not take her unlawfully. She will not return 
to her husband, so she goes to the city to fight 
her own way. She soon finds out. however, that 
she Is unfitted for the rough work she under- 
takes. Deciding that suicide Is her only way 
out. she goes to a park lake intending to drown 
herself. 

She hears a girl calling out in distress, and 
sees the child, who is blind, walking toward 
the lake. Eve goes to her and finds it Is Rosa, 
who has wandered away from the other chil- 
dren. Eve takes her back to the Institute. 
Beppo has never ceased to seek for revenge 
against Brandon. He follows him on board his 
motor boat, and when the boat is well away 



March 3, 1917 



THE MOVING PICTURE WORLD 



1411 



from shore he attacks Brandon and tries to 
kill him. An oil lamp is overturned. It sets 
fire to the boat, and both men, fearfully burned, 
sink to the bottom of the bay locked in a death 
grasp. 

Blair goes to Eve and tells her the news of her 
husband's death, saying that the way Is now 
open for them to marry. But Eve's heart Is 
bound up in the welfare of the blind children 
among whom she has cast her lot. She accepts 
a pi sitlon as an attendant at the institute, 
to give her life to the little ones through whom 
«he has at last discovered the secret of true 
happiness. 



THE GREAT SECRET (Chapter IX, "Cupid's 
Puzzle"— Two Parts— March 5).— Strong, safe in 
his home, with Wee See, rejoices over having re- 
stored Beverly to her mother. Detective Red- 
man Sears, known as "the Sherlock Holmes of 
New York " calls on him and tells him that the 
chief of detectives, Ackerton, has been mur- 
dered. Ackerton had entered his office Just after 
a burglar got into the place. The intruder was 
working at a safe In the laboratory when Acker- 
ton heard him, entered with drawn revolver and 
was killed. The assistant to the chief of de- 
tectives found him and summoned Sears, who 
discovered, by Impressions left on the safe, that 
a finger was missing from one of the hands or 
the slHyen 

These facts Sears relates to Strong and then 
draws from his pocket the treasure belonging to 
Beverly. Strong telephones to the Clarke homo 
and just as the call is put in a hireling of Ihe 
Secret Seven "taps" the wire. He hears the 
conversation between Strong and Beverly. In 
which the clubman tells her of the wealth and 
asks her to hurry to his home with her mother. 
Thus the wire-tapper gets a clue to the where- 
abouts of the treasure. 

While Beverly and ber mother are on their 
way to the Strong home another plot is being 
hatched By The Secret Seven. The chief con- 
spirator was Jim Pearsall, a member of the 
organization tbat operated In Wall street. Pear- 
sall knowing that Strong owns a large factory 
in which hundreds of persons are employed, and 
the securities of which are listed In the stock 
market, began carrying out plans to bring finan- 
cial ruin to the establishment and at the same 
time cause a strike in the factory. 

A feeling of dissatisfaction is shown among 
the workmen there. A delegation of them call 
on Strong and tells him they want an increase in 
wages He replies that he cannot consent at the 
present as he has met with reverses in the 
stock market. A strike is promptly declared. 

This is the situation confronting Strong when 
Beverly and her mother reach bis home. But, 
joyful over the good fortune awaiting the girl 
and eager to make her happy. Strong forgets 
his own troubles and tells her of the securities 
and the great wealth they represent. Suddenly 
Wee See rushes into the room with a news- 
paper, announcing the failure of his big estab- 
lishment. Beverlv, noting the sudden dejection 
that seizes Strong, goes to his side. He assumes 
an attitude of gayety, tells her nothing is wrong, 
and excusing himself, goes to another room. 
She' follows him into another room and learn* 
of his misfortune. In payment for his kindness 
in securing the treasure for her, Beverlv prof- 
fers her aid. but he rejects it. His attitude 
leads her to believe he does not love her. and 
thus is formed in their lives a puzzle for Cupid. 



PARAMOUNT PICTURES CORP. 

PARAMOUNT-BRAY PICTOGRAPHS (54th 
Edition — Feb. 11). — The astronomer's workshop, 
-showing the giant telescope at Wesleyan Uni- 
versity, how it is worked and its intricate 
mechanism. A close-up view of the sun's 
eclipse and a few comets thrown in for good 
measure. 

The evolution of winter sports shows to what 
extent the sport of snow shoeing and skiing 
has grown in America, and the subject is han- 
dled in such a way that It is both instructive 
and amusing. . 

Jiu .litsu. How to break a strangle hold ; how 
to ward off an attack; how to ward off an un- 
expected attack from the rear ; how to disarm 
the gun-man. and a very exciting exhibition 
■of the manner in which the Jiu-Jitsu expert 
would handle a trained boxer. 

For this latter exhibition, Mr. Schaeffer, a 
professional boxer, has kindly volunteered his 
services. 



BOBBY BUMPS IN THE GREAT "DIVIDE" 
(On Same Reel As Foregoing).— Equipped with 
a small boy's appetite for sweet things. Bobby 
Bumps steals Into the region where Dinah holds 
forth bent on Investigating the available supply 
of edibles and pleading his case with the dark- 
sklnnnd ratstrpss ruling over the culinary de- 
p*rtTnr>nt. Much to his surprise there rests In 
all of Its white sugar fronted glory a wonderful 
cake, fresh from the ovens, and Dinah sits In 
her chair — fast asleep. But just as Bobby Is 



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Large sums of money, the 
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about to get the prize, the dusky damsel wakens 
and Bobby beats a hasty retreat through the 
window. 

But boys like Bobby consider obstacles only 
as incentives to the chase and with so wonderful 
a capture In sight he must consult bis pal and 
chief adviser — Fldo the pup. As usual, when 
two heads are put together, a means presents 
Itself. A vacuum cleaning wagon and a lot of 
sewer pipes stand at the curbing. With the as- 
sistance of his enterprising pup, Bobby Joins tbe 
pipes, pushes them through the window In touch 
with the cake, connects the vacuum hose, turns 
on the power, and the cake rests safely In his 
hands while Dinah, slumbering again, wakes 
only In time to see the two disappearing over 
the back-yard fence. 

A chase follows In which Bobby and the pup 
make use of a friendly but excited goat and 
Dinah, the cook, an abandoned hand car, and 
no doubt it would still be on If a locomotive 
hadn't insisted that the tracks were built for 
It exclusively. After the dust Fettles the di- 
vision of the cake Is equally adjusted to the 
satisfaction of all — not to say the huge delight 
of Bobby and his pup. 



THE WINNING OF SALLY TEMPLE (Las- 
ky — Five parts — Feb. 19). — The cast; Sally 
Temple (Fannie Ward) ; Lord Romsey (Jack 
Dean) ; Duke of Chatto (Walter Long) ; Oliver 
Pipe (Horace B. Carpenter) ; Jellitt (Billy El- 
mer) ; Talbot (Paul Welgel) : Lord Verney (H. 
Woodward); Lord Dorset (Harry J. Smith); 
Sir John Gorham (Eugene Pallette) ; Kate Tem- 
ple (Florence Smythe) ; Gregory (John McKlu- 
nen) : Lady Pamela Vauclain (Vola Vale). 

Sally Temple, an actress at the Drury Lane 
Theatre, is benefactress and Idol of the people 
of Pump Lane, where she lives. They are con- 
tinually oppressed by their landlord, the Duke 
of Chatto, and to help them Sally gives them 
of her own money. Lady Pamela, ward of the 
wealthy and reckless Lord Romsey, marries 
three weeks before she U of age, and when 
the news that he is to be home in three days 
reaches her, it is suggsted that someone take 
her place, otherwise Lord Romsey might sieze 
her property. They choose Sally as the sub- 
stitute, promising her ample remuneration. She 
accepts, that she may be able to help her people 
more. Talbot, the Duke of Chatto's agent, sees 
Sally on one of bis visits to Pump Lane and 
tells bis master of her beauty. Romsey loses 
no time in calling, but finds Sally Is away. Hav- 
ing never seen his ward, the deception is a suc- 
cess, but when Romsey attempts to exercise his 
authority and Sally rebels, he locks her In her 
boudoir. He tells Sally she must marry him 
at once and she runs away. She encounters 
Jellitt, a prize fighter, who offers his protection. 
As she mounts the steps of a stage coach, Rom- 
sey reaches her and she tells him of the decep- 
tion, but he is still determined to marry her. 
As he starts to drag her from the coach. Jel- 
litt seizes him and the two men engage in a 
terrific fight. Jelitt winning, but leaving Rom- 
sey's determination unchanged. He dons a 
workman's garb and sets out for London. Reach- 
ing Pump Lane he finds Sally, and tells her he 
nppds employment. She secures work for him 
with the blacksmith. He employs other methods 
than force to win the girl now and helps the 
poor people. The Duke of Chatto has Sally kid- 
napped, and Romsey and Jellitt rescue her. Ne*t 
day Chatto, with some of his servants, seeks 
Romsey to have him flogged. Romsey discloses 
his Identity, demanding that the Duke sell him 
Pump Lane or "answer to the Marquis of Rom- 
sey for his deeds." He presents Pump Lane to 
the future Lady Romsey, who gives it to her 
people, and amid the cheers of the crowd, the 
happy pair walk away, arm in arm. 



ON RECORD (Lasky — Five Parts— Feb. 22). 
— The cast includes Mae Murray, Tom Forman, 
Henry A. Barrows. Charles Ogle, Louis Morri- 
son. Bliss Chevalier. Gertrude Maitland. 

Helen Wayne is living in a small town, study- 
ing stenography. An aeroplane falls near her 
home, and Rand Calder. its pilot, Is Injured. 
Helen aids in sending him home. Later, she 
goes to the city and. just as her funds become 
exhausted, is employed by Mrs. Calder as pri- 
vate secretary, also to do research work for 
Rand, who is perfecting an aeroplane stabilizer, 
and is anxious to complete it ahead of his 
rivals, the Manson Aeroplane Company. Be- 
fore taking up her duties Helen goes to the 
library In search of a book on aeroplanes, and 
meets Martin Ingleton. an attorney who lives 
next door to the Calders. He Induces the hun- 
gry girl to aoeompanv him to dinner, and as she 
mffts Inelpton later she is arretted on sus- 
picion and taken to Jail. Appearances are 
against her. and. although she is freed, she Is 
placed on record. 

Constant companionship hetween Helen and 
Rand ripens Into love, and when Rand proposes, 
Hplen accepts. Ingleton meets Helen and at his 
rpqupst shp goes to his house at night. He 
threatens her with exposure unless she assists 
him In his betrayal of Calder's Invention to the 



1412 



THE MOVING PICTURE WORLD 



March 3, 1917 



Mason Company. Upon her refusal, Ingleton 
arranges a visit to tlie night court, inviting 
Helen and Mrs. Calder at a time when he be- 
lieves Rand out of town. The party goes to the 
Judge's chambers and a discussion of the finger 
print system is started. Just as Helen's card 
Is being shown to Mrs. Calder Hand enters. 
With exposure Inevitable, Helen tells her own 
story, accusing Ingleton of being a traitor. He 
is defiant until the Judge destroys Helen's card 
when he slinks away, and Helen turns to her 
lover. 



SOME DOCTOR (Klever Komedy— Feb. 26.) — 
Victor Moore, M.D., has an office in a neigh- 
borhood which is not a particularly wealthy 
one and his income is not large, so he has to 
do his own housework. His office is frequented 
more by beggars than patients who can pay, and 
when he had about given up hope, he is con- 
fronted by an old friend who asks him to call 
on Mrs. Garwood who has plenty of money, 
but much dyspepsia. So he gets his "flivver" 
which he has managed to retain, and starts off. 

Mrs. Garwood has a daughter Gloria, with 
whom Vic is in love and this opportunity serves 
two purposes. He diagnoses Mrs. Garwood's 
case as too much medicine and too little exercise 
and also suggests a "Tug-o-windo" machine. 
While waiting for it to be installed he makes 
use of his opportunity to say a few words to 
Gloria. 

A masque ball is to be given that night. Vic 
tries to find out what Gloria is going to wear 
but is not successful. After explaining the 
mechanism to the nurse, Vic goes home and gets 
his costume. Hoping to make a hit with Gloria, 
he has selected "Romeo." Gloria selected the 
costume of a Spanish Senorita. When Vic 
arrives at the ball he starts to look for Gloria. 
During the evening someone steps on a lady's 
dress and it comes off. Vic goes to the rescue. 
Thinking it might be Gloria he throws his cloak 
about the lady who unmasks — but much to Vic's 
surprise it is a man ! The crowd gives Vic 
the laugh, and he decides to give up the hunt 
for Gloria. 

In the meantime the nurse has started the 
machine but operates it too fast and the old 
lady is nearly crazy. She finds she cannot 
stop it, and panic stricken phones to Gloria 
who unmasks and rushes to find Vic, who has 
also unmasked. She explains what has happened 
and both in their costumes get into the "flivver" 
and drive madly to Gloria's home. The old 
lady is in a terrible fix. Vic tries to stop the 
machine but cannot. He jumps into bed and 
with the assistance of the nurse and Gloria he 
tries again to stop it, but he cannot. Then he 
draws his Romeo sword and hacks the rope of 
the exerciser and stops it. Mrs. Garwood is 
about all in when she espies Vic and his Romeo 
costume and golden wig curls. She breaks out 
laughing for the first time in months and cries 
"I'm cured, I'm cured." Gloria is so elated 
that she grabs Vic and kisses him and Vic 
realizes his first real case has won out. 



TRIANGLE FILM CORP. 

SEVEN DEADLY SINS NO. 4 ("Sloth"— 5 
Parts — Feb. 19.) — The cast: Molly Pitcher, Sally 
Wells and Margaret Brent (Charlotte Walker) ; 
Ingles (Jack Meredith) ; Sir Phillip Reed (D. J. 
Flannigan) ; Sieguird (Jack Crosby) ; Mar- 
garet's sister (Grace Williams) ; John Pitcher 



(Charles DeMussett) ; George MeCauley (A. 
Barrett) ; Peter Van Koort (Emil Hach) ; 
Adam Moore (George Le Guere) ; Eve Leslie 
(Shirley Mason). Directed by Theodore Mars- 
ton. , 

Eve Leslie is becoming indolent. The fortune 
she has inherited has made her unwilling to 
stir about any more than is necessary. Adam 
Moore, a member of the National Guard, is 
called out to help defend the country. Eve 
doesn't want him to go. . She doesn't see any 
sense in his going to the front, especially since 
he will be away from her and will not be 
able to take part in a number of parties that 
have been arranged. 

Petulantly, she sits down to read. One after 
the other come before her the exciting stories 
of heroines of the past. 

Comes the story of Sally Wells who braved 
Indians and wild animals to preserve a claim 
for her family. Sally Wells is followed by 
Margaret Brent, whose home was captured by 
pirates, bold men who fought first against 
her, then for her. Next follows the thrilling 
tale of Molly Pitcher, in all the glory of the 
battle of Monmouth, in which she manned a 
cannon herself and turned the tide of battle 
against the British. 

Eve finishes reading. Inspired by the ac- 
tions of these great women she conquers the 
sin of sloth, cheers Adam as he leaves with 
his regiment and follows him to the battle- 
field as a Red Cross nurse. There she is 
tested, as were the brave women she read 
about, and she proves as true as they had 
been. 



THE NICK OF TIME BABY (Mack Sennett- 
Keystone — 2 Parts — Feb. 11). — The cast includes 
Bobby Vernon ; Gloria Swanson ; Earl Rodney ; 
Sylvia Ashton ; Harry Lyndon ; Helen Bray. 
Directed by Clarence Badger. 

Gloria Swanson, the blacksmith's daughter, 
and Bobby Vernon, the chore boy fall in love 
with one another. Bobby's uncle leaves him 
a fortune and the erstwhile chore boy gives 
a party to his friends. 

Earl Rodney is also in love with Gloria 
and conceives a way to deprive Bob of his 
fortune. The will of the uncle declares that 
in case a child is born in the house left to 
Bobby before the tenants move, or before Bobby 
is of age, then the property shall go to the 
child. 

Rodney sees a chance to make it appear that 
a child has been born and gets permission of 
the parents to have a child adopted. The mother 
of the baby is paid to desert the child and 
run away. Later the father who has deserted 
her, hears of the child and returns. 

Bobby is given to understand that the child 
owns the house. He has trouble with his 
sweetheart. 

The baby mysteriously disappears and after 
many exciting episodes in which the child is 
nearly drowned, but finally saved by Gloria 
and Bobby, the real parents appear and claim 
the baby, while Bobby, again the owner of the 
house, makes love to Gloria. 



STARS AND BARS (Mack Sennett-Keystone 
— 2 Parts — Feb. 18). — The cast includes Ford 
Sterling, Gene Rogers, May Emory, Harry 
Gribbon, Hugh Fay. Directed by Victor Heer- 



A misunderstanding between the mayor and 
his young wife is caused by the former using 
a baby grand piano scarf for a bath towel. 
Ford Sterling, as the police chief, arrives at 
the mayor's home during his absence and, 
finding his wife in tears, consoles her, there- 
fore arriving at the station very late, when the 
mayor reprimands him. 

Later the mayor states that he is going out 
for the purpose of purchasing a birthday present 
lor his wife. Gribbon, the crook, arrives in 
town and discovers the mayor engaged with a 
clerk in the purchase of a necklace. As the 
mayor emerges with the present, Gribbon steals 
it. Gribbon sells the necklace to the police 
chief, who gives it to the mayor's wife. Grib- 
bon sees her put her necklace in a drawer 
and attempts to steal it. 

The mayor discovers his loss and immediately 
connects the loss with the picture of a criminal 
on his desk. Gribbon comes and tells him he 
can find the crook. A detective gets off the 
train and starts in the direction of the mayor's 
home. Gribbon and the detective meet and 
each recognizes the other. The mayor takes a 
hand and the cops hustle the detective to jail. 
Gribbon and the mayor then go inside the 
mayor's house, where the chief and the wife 
of the mayor are discovered locked in a closet. 
The chief comes out disguised as a woman. 

The mayor takes the badge and the hat off 
the police chief and puts them on Gribbon. 
Gribbon thanks him and demands reward. The 
mayor goes into the next room to get It. While 
he is gone, the detective tries to convince the 
cops of his innocence, but cannot succeed in 
doing so. The mayor's wife comes to the trial, 
wearing the necklace. The mayor sees this and 
discovers that it is the pearl necklace originally 
stolen from him. The chief hears this and 
starts to sneak out, and while he is explaining 
that he obtained them from Gribbon, Gribbon 
grabs the mayor's wife and dashes out of the 
door with the crowd in pursuit. A chase fol- 
lows and all is brought to a finish. 



MAGGIE'S FIRST FALSE STEP (Mack Sen- 
nett-Keystone — 2 Parts — Feb. 25). — The cast in- 
cludes Charles Murray, Louise Fazenda, Harry 
Booker, Alice Davenport, Wallace Beery, Mary 
Thurman. Directed by Frank Griffin. 

Louise Fazenda, a country girl, has always 
lived a quiet life until Wallace Beery motored 
into the village and offered to make her famous. 
She had always been inclined to incur the 
wrath of her parents by trying to sing and 
Beery assures her that he can soon make her 
a great singer if she will run away with him. 

In his machine he takes her to the city, 
where he accidentally meets his wife. Quick 
action being required he throws Louise out of 
the machine and she finds herself alone and 
without a job in a strange city. 

While sitting in the park wondering what 
to do, she meets Charles Murray, who is a 
floor walker in a department store. He takes 
her with him and puts her to work in the 
store. 

Beery has succeeded in stealing all her money, 
but she manages finally to get it back. Her 
parents learning of her elopement come to the 
city to rescue her, but the father becomes much 
interested in the pretty shop girls and gets 
into trouble. Louise falls in love with the floor 
walker. 



Eventually 

A 

Radium 



Why Not Now? 



J 



JUST as there are still a few counties in the United States in which there 
are no railroads — and just as there are a few people in this country who 
have not yet ridden on stree' cars, so also are there a few motion picture 
theatres in which a plain white sheet or a kalsomined wall is used as a 
surface on which to project motion pictures. 

You will agree that the counties in which there are no railroads are quite 
lacking in development in these later days and that the folks who have not 
ridden in street cars are scarcely eligible to be called progressive. And by 
the same token, the exhibitor who is not using a scientifically prepared pro- 
jection surface is considerably behind the times. If he intends to continue 
in the motion picture business, he must "catch up with the band-wagon" — he 
must give his patrons as much for their money as his competitor is giving them. 

The RADIUM GOLD FIBRE SCREEN is the best of these scientifically pre- 
pared projection surfaces — the best by test — and the one that is most widely 
known. Eventually you'll install one — why not now? 

Write Us Today for Price and Further Details 



Canadian Distributors — J. T. Malone Films, 
Ire., Rialto Theatre Bldg., Montreal; All- 
features, Ltd., 56 King St., W., Toronto. 



Radium Gold Fibre Screen, Inc. 

LEON SCHLESINGER, General Manager 
220 West 42nd St., New York City 



March 3, 1917 



THE MOVING PICTURE WORLD 



1413 



S Massffied Advertisements note terms carefully 



SITUATIONS WANTED. 

DO YOU want a good live manager for your 
theater, or do you need an A-l Film Salesman? 
Thoroughly experienced in all lines of the busi- 
ness. Guarantee success. Address S. A., care 
M. P. World, N. Y. City. 

HELP WANTED. 

CAMERAMEN — Cameramen throughout the 
country who now contribue to such weeklies as 
Universal and Hearst-Pathe are wanted by an 
old and well established organization. Their 
assignments will in no way conflict with their 
present work. Address D. M., care M. P. World, 
N. Y. City. 

BUSINESS OPPORTUNITIES. 

FOR SALE — Motion picture studio and plant. 
Full equipment, large building and land. At 
Fairfax, California, one hour from San Fran- 
cisco. Wonderful climate, beautiful scenery. 
California, care M. P. World, N. Y. City. 

EXPORT— A firm in India with four branches 
and large selling connections is in the market 
(or films, apparatus, electric accessories and 
theatrical equipment. Can use second hand 
films, serials and one and two reel subjects — 
only must be in good condition, not scratched 
or damaged. Prefer make arrangement with 
American buyer in moving picture line. Re- 
sponsible parties only. All particulars first 
letter. Wellington Bros., Church Gate St., Bom- 
bay, India. 

THEATERS WANTED. 

I WANT to lease a first class picture house 
of 400 or 500 seats, fully equipped. Prefer 
location in Central States. If satisfactory will 
purchase or make a long term lease. J. Lake, 
Marseilles, 111. 

WANTED live moneymaker in good small 
city. No dead ones considered. Seating capacity 
800 or more. Have five thousand cash. Send 
full particulars. Mack, care M. P. World, N. Y. 
City. 

THEATERS FOR SALE OR RENT. 

AIRDOME for sale or rent. Seating capacity 
1,500 ; complete, except machine. Situated Sta- 
pleton, Staten Island. Rent low. Inquire Chas. 
Rosenberg, 442 Broadway, N. Y. City. 

FOR SALE only theater in Michigan town of 
6,000. Weekly profits, $125.00. Price, $6,500.00 
cash. Address Movie Theater, care M. P. World, 
Schiller Bldg., Chicago, 111. 

MOVING PICTURE THEATER for sale, seats 
*00, in a town of 40,000 near New York. Doing 
a good business. Partnership disagreement, - 
.reasons for selling. Writs F., care M. P. World, 
N. Y. City. 

FOR RENT moving picture theater opposite 
postoffice, only one in town. Box 261, Mt. Car- 
roll, 111. 

EQUIPMENT WANTED. 

WE BUY all makes of moving picture ma- 
•chines. What have you? Monarch Film Serv- 
ice, 228 Union Ave., Memphis, Tenn. 

EQUIPMENT FOR SALE. 

OPERA CHAIRS, plain and upholstered, per- 
fect condition ; also maple folding. Write for 
bargains on new and used goods. Atlas Seating 
•Co., 10 East 43d St.. N. Y. City. 

NATIONAL CARBONS, %" x 12" cored, 
.$51.00 thousand; %" x 12" cored, $70.00 thou- 
sand ; 6" and 7" cored ; also silver tip carbons 
In stock. Cash with order. Ira Alden, 812 Wal- 
nut St., Phila., Pa. 



FOR SALE, asbestos curtain, scenery and 
batons. Theater being dismantled. Albert H. 
Ladner, Inc., Real Estate Brokers, 5th and 
Green Sts., Philadelphia, Pa. 

FOR SALE— Slightly used Simplex projectors, 
guaranteed perfect and good as new at reason- 
able prices. Second-hand Motiograph in good 
condition, cheap. Room 206, 1482 Broadway 
N. Y. City. 

BARGAINS— Slightly used Simplex, Power's 
and Motiograph machines. Lowest prices — fully 
guaranteed. Hallberg, 729 Seventh Ave.. N. Y 
City. 

WHY DOES Richardson recommend "Amber- 
lux" lens filters? Write and find out particu- 
lars. Price, with slide, $3.50. W. D. Warner, 
8 E. Broad St., Columbus, Ohio. 

POWER'S 6B, 6A, 6. Simplex type B and 
type S. Edison Exhibition model B, model D. 
Motiograph and three master model standard 
machines. All in perfect condition, can be ob- 
tained at low prices. National Carbons, %xl2 
in., $6.00 per hundred, %xl2 in., $7.76 per 
hundred. Call or write to-day. Picture The- 
ater Equipment Co., 1604 Broadway, N. Y. City. 

REAL BARGAINS in used projectors. Motio- 
graph, complete outfit, fine lamp house rheostat 
and lens. Cast iron stand, our price $110.00. 
Peerless portable projector. Complete outfit with 
lens and rheostat, price $55.00. Latest type Vic- 
tor Animatograph, motor or hand driven. Motor 
attached, fireproof and very new. Extremely 
portable, price $110.00. Each machine guaran- 
teed. David Stern Co., 1047 S. Madison St., 
Chicago, 111. 

CAMERAS, ETC., WANTED. 

WANTED Universal camera. State lowest 
price in first letter. Edgar, O'Neill, 1415 Neb. 
St., Sioux City, la. 

CAMERAS, ETC., FOR SALE. 

PROFESSIONAL CAMERAS, tripods, per- 
forators, printers, developing outfits, rewinders, 
Tessa^s, effects, devices, novelties, experimental 
workshop, repair, expert film work, titles. Eb- 
erhard Schneider, 14th St. & Second Ave., N. Y. 
City. 

MOTION PICTURE camera, good condition, 
F.6 lens. 100 feet unexposed negative film. 
Price, $30.00, or exchange for good 3a Kodak 
or Premo. Z., 611 Central Ave., W. Hoboken, 
N. J. 

PITTMAN, 200 foot, F :3.5 lense, film meas- 
urer, $96.00. Kinograph, $60.00. Panorama 
tripod and tilt, $20.00. Ray, 326 Fifth Ave., 
N. Y. City. 

DAVID STERN COMPANY INVITES ALL 
WHO CONTEMPLATE PURCHASING A MO- 
TION PICTURE CAMERA TO WRITE US 
FIRST. OUR STOCK IS THE MOST COM- 
PLETE EVER OFFERED. EVERY STYLE OF 
CAMERA FROM THE 100 FT. MODELS TO 
STUDIO MODELS. ENSIGN 100 FT. M. P. 
CAMERA, Zeiss-Tessar lens f :3.5, with carry- 
ing case. Price, $55.00 Ernemann 

100 ft. M. P. camera, Ernon f :3.5 lens. Com- 
plete. Price, $60.00 400 ft. PATHE 

old model, Heliar lens, perfect order. Complete. 

Price, $85.00 200 ft. capacity, Prest- 

wich, Zeiss-Tessar lens f :3.5. Complete. Price, 

$110.00 Ernemann Model A. Special, 

■with direct focusing attachment, Ernon f :3.5 

lens, complete. Price, $145.00 400 ft. 

capacity U. S. M. P. camera, ideal for studio 
work, all attachments, 50 M.M., Zeiss-Tessar 
lens, extra magazines, complete. Price, $250.00 
400 ft. PATHE inside magazines, 



latest model, like new. Price, with 2 extra mag- 
azmes, $450.00. U. S. Printer, motor or hand 
operated. Complete, with General Motor and all 

attachments. Price, complete, $175 00 

———Latest Model UNIVERSAL. List price, 
.fdOO.OO, write for special proposition. DAVSCO 
M- P. CAMERA, THE SENSATION OF THE 
YEAR. Most compact 200 ft. camera made 
standard in every respect. Pictures produced of 
the highest quality. Weight 10y 2 lbs. Complete, 
with aluminum magazines, 50 M.M. Tessar lens, 
f :3.5, $110.00. Write for complete specifications. 
BOOKS OF INTEREST ON MOTION PHO- 
TOGRAPHY, Talbot's Practical Cinematography 
postpaid, $1.10. Advertising by Motion Pictures, 
a very interesting book, postpaid, $1.60. ANY 
CAMERA SHIPPED C. O. D., PRIVILEGE OF 
EXAMINATION, on receipt of 25 per cent, de- 
posit. Money refunded in full if camera is not 
accepted. Telegraphic orders shipped same day, 
if deposit is wired. OUR COMPLETE CATA- 
LOG READY FEB. 15TH. RESERVE YOUR 
COPY NOW ! FREE ! WRITE TODAY ! DAVID 
STERN COMPANY, 1047 R, Madison St., Chi- 
cago, 111. "Everything in Cameras." 

FILMS, ETC., WANTED. 

"PILGRIM'S PROGRESS," "Parsifal" and 
other classic films. State condition, lowest 
price, paper, cuts, pnotos. Ray, 25 Clinton St., 
Brooklyn, N. Y. 

FILMS, ETC., FOR SALE. 

FOR SALE CHEAP— Six reel feature (In- 
cluding advertising matter), "Race Suicide," 
in six sensational parts, featuring Ormi Hawley 
and Earl Metcalfe, for Virginia, W. Virginia, 
Maryland, Delaware and District of Columbia. 
Print in first class condition. A big money 
getter. Wm. Notes, 608 F St., N. W., Wash- 
ington, D. C. 

"EAST LYNNE," 6 reels ; "The Lure," 5 
reels; "An American Gentleman," 5 reels; "For 
$5,000 a Year," 5 reels, all in first class con- 
dition, full line of posters. Bargains, Queen 
City Feature Film Co., 109 W. Fifth St., Cin- 
cinnati, Ohio. 

COMEDIES, westerns and dramas with and 
without posters, also features. Liberty Film 
Co., 145 West 45th St., N. Y. City. 

FOR SALE, three, four, five and Bix-reel fea- 
tures in best condition, with advertising matter. 
The Big A Film Corporation, 145 West 45th St., 
N. Y. City. 

FOR SALE — Over two hundred reels film, good 
condition films with and without paper at $3.00 
per reel. Liberty Film Renting Co., 958 Penn 
Ave., Pittsburgh, Pa. 

FOR SALE — "Last Days of Pompeii," "Rip 
Van Winkle," "America" and many others. Send 
for list. Federal Feature Film Co., 145 West 
45th St., N. Y. City. 

WINNIPEG— St. Paul 522 Mile Dog Derby. 
Noted drivers and dog teams. About one-half 
release ready. Feature Film Co., 27 E. Seventh 
St., St. Paul. Minn. 

MISCELLANEOUS. 

BE PATRIOTIC — Show the American flag on 
your screen. Flag slide sent any place In the 
country, 35c. List of other slides on request. 
Hommel's, 947 Penn Ave., Pittsbugh, Pa. 

MAILING CASES, wooden, two hundred foot 
capacity for parcel post. Name, address, cau- 
tion label printed on. Fifty for five dollars or 
eight dollars a hundred. W. H. D., 2250 No. 
7th St., Philadelphia, Pa. 



For Your Little Wants in the Moving Picture Industry 
the Little Ads in the Classified Department 

Will Get You Exceptional Results 

Send Your Copy, Accompanied by Remittance— The Rate is 5c. per Word, 20 Words or Less $1.00 



1414 



THE MOVING PICTURE WORLD 



March 3, 1917 



— _ T >J T% 17 Y «.—,..»..,.. 





TO CONTENTS 



Advertising for Exhibitors 1339 

All Set for Brooklyn Ball 1336 

"American Consul, The" (Lasky) 1370 

Among the Picture Theaters 1351 

Another Move Toward Cleansing 1356 

Arkansas Exhibitors Organize 1336 

"Arsene Lupin" (Vitagraph) 1369 

At Leading Picture Theaters 1360 

Auditorium at Bala-Cynwid, Pa., Opens 1383 

Australian Notes 1367 

"Black Rider of Tasajara, Tlie" (Kalem) . .1368 

"Boy Girl, The" (Bluebird) 1372 

British Notes 1354 

Buffalo, Cold, Weather, Little Coal 1385 

Calendar of Daily Program Releases 1400 

California Bill Waits for Attention 1394 

Care of Film, Experts to Teach 1391 

Chicago News Letter 1361 

Christie, George Stuart 1337 

Comments on the Films 1374 

Elliott, Maxine, Begins Work 1357 

Facts and Comments 1329 

Film Building in Washington 1359 

Film Junkmen 1331 

"Foreign Alliance, The" (Pathe) 1368 

"Fortune Photoplays" Under Way 1360 

Fuster, Louis R., Missing 1334 

Gayety, at Fairville, Changes Hands 1386 

"Girl and the Crisis, The" (Universal). .. .1372 
"Girl's Folly, A" (World) 1369 



Grilling the Promoters 1332 

"Heart of Texas Ryan, The" (Selig) 13G9 

"Her Beloved Enemy" (Pathe) 1368 

"Honor System, The" (Fox) 1370 

House Divided, A 1331 

Indiana's Sunday Opening Bill 1390 

Jacksonville Screen Club Ball 13G6 

"Kitty McKay" (Vitagraph) 1372 

Labor Rebukes Rockford Mayor 1389 

Lincoln, E. K., Wins Trophies 1337 

List of Current Film Release Dates, 

1416. 1418, 1420, 1422 

"Little Brother, The" (Triangle) 1371 

Making a Hit 1330 

Manufacturers' Advance Notes 1376 

Maritime Exhibitors Meet 1335 

Meeting of Electrical Committee 1360 

Michigan Exhibitors Get Busy 1336 

Michigan Theaters, Coal Shortage Hits 1388 

"Mormon Maid, A" 1372 

Motion Picture Educator 1349 

Motion Picture Exhibitor, The 1335 

Motion Picture Photography 1347 

Music for the Picture 1348 

New Orleans Considers Sunday Closing 1391 

New Orleans' Strand Opening Delayed 1391 

News of Los Angeles and Vicinity 1363 

New Pathe Serial 1334 



New York F. I. L. M. Club Dines 138S 

No Censors for Indiana 1357 

Objectionable Slides, Refusing 1393 

Ohio Censors Becoming Liberal 1357 

Ontario, New Theaters in 1386 

Outlook in Albany, The 1334 

Philadelphia Exhibitors Entertain 1335 

Photoplay League Sees "Vicar of Wake- 
field" 1358 

Photoplay wright, The 1342 

Popular Picture Personalities 1355 

Programs and Features 1359 

Projection Department 1343 

Province, Not City, Should Watch Operators. 1396 
Puyallup, Wash., Needed a Ten Cent Show. .1395 

"Red Dawn" (Pathe) 1368 

Reviews of Current Productions 1368 

St. Louis Operators Dance 1338 

"Scarlet Letter, The" (Fox) 1371 

"Screened Vault, The" (Kalem) 1368 

Signal Company Reopens the Majestic. .. .1387 

Small Exhibitors Safe from Tax 1333 

Spokane's Auditorium to Present Pictures. .1396 

"Stagestruck" (Triangle) 1371 

Stories of the Films 1402 

Sunday Opening Bill in Nebraska Senate. .1390 

Texas Managers' Association Grows 1392 

"Two Men and a Woman" (Ivan) 1373 

Washington, D. C, More Children's Shows 
in 1384 



TO ADVERTISERS 



CARBONS AND CARBON ACCESSORIES. 

Jones & Commack 1410 

Speer Carbon Co 1417 

CHAIR AND SEATING MANUFACTUR- 
ERS, 

Du Pont Fabrikoid Co 1417 

Foco Chair Co 1407 

Steel Furniture Co 1407 

ELECTRICAL. & MECHANICAL. EQUIP. 

American Auto-Arc Co 1421 

Amusement Supply Co 1423 

Bell & Howell Co 1415 

Calehuff Supply Co 1425 

Cushman Motor Works 1424 

Fulton, E. E 1425 

Hallberg, J. H 1424 

Hertner Elec. & Mfg. Co 1408 

Hommell, Ludwig, & Co 1407 

Langstreet & Meyer Co 1423 

Lucas Theater Supply Co 1406 

Porter, B. F 1423 

Strelinger, Chaa. A 1408 

Swaab, Lewis M 1406 

Typhoon Fan Co 1423 

Universal Motor Co 1382 

Wagner Electric Mfg. Co 1401 

Westinghouse Electric & Mfg. Co 1411 

FILM EXCHANGES. 

Bradenburgh, G. W 1423 

LENS MANUFACTURERS. 

Crown Optical Mfg. Co 1419 

Gundlach Manhattan Optical Co 1423 

MANUFACTURERS OF MOVING PIC- 
TURES. 

American Bioscope Co 1424 

Art Dramas, Inc 1307 

Artcraft Pictures Corp 1288-90 

Bluebird Photo Plays, Inc... 1280-82, Col. Insert 

Cardinal Film Corp 1280-87 

Christie Comedies 1306 



Clune Producing Co 1409 

Enlightment Photo Plays Corp 1314 

Essanay Film Mfg. Co 1275, 1321-22 

Fortune Photo Plays 1324 

Fox Film Corp 1315 

Friedman Enterprises 1308-09 

Frohman Amusement Corp 1298 

Gaumont Co 1201 

General Film Co 1325 

Goldwyn Pictures Corp 1300-01 

Grafton Film Pub. Co 1409 

Horsley, David, Productions 1292 

Ince, Thos 1312-13 

Ivan Film Productions, Inc 1316 

Kalem Co 1326-28 

Kleine, Geo 1320 

Klever Pictures Corp 1283 

L-KO Comedy Co 1276 

McClure Pictures 1293-96 

Metro Pictures Corp Colored Insert 

"Mothers of France" 1299 

Mutual Film Corp Colored Inserts 

National Drama Corp 1409 

Paragon Films 1297 

Paramount Pictures 1284-85 

Pathe Exchange, Inc Colored Insert. 

Selig Polyscope Co 1323 

Selznlck, Lewis J., Enterprises 1304-05 

Super Features 1317 

Triangle Pictures Corp 1302-03 

Ultra Pictures Corp 1319 

Universal Film Mfg. Co 1274, 1277-79 

World Film Corp 1310-11 

MISCELLANEOUS. 

Actors' Fund Fair 1427 

Automatic T. S. & C. R. Co 1406 

Bioscope, The 1425 

Cahill-Igoe Co 1425 

Cine Mundial 1398 

Classified Advertisements 1413 

Corcoran, A. .1 14O0 

Eastman Kodak Co 1419 

Erbograpn Co HOT 

Evans Film Mfg. Co 1423 

Funk & Wagnalls 1407 

Gunby Bros 1423 

II Tlrso Cinematografo 1423 



Keystone Ticket Co 1406 

Kinematograph Weekly, The 1424 

Kraus Mfg. Co 1405 

Marion, Louise M 1421 

Moore, W. N 1406 

M. P. Directory Co 1421 

M. P. Electricity 1415 

Movie Carnival Ball 1426 

National Ticket Co 1423 

Pacific Tank & Pipe Co 1406 

Richardson M. P. Handbook..... 1421 

Richardson, F. H 1425 

Rothacker Film Mfg. Co 1405 

Standard M. P. Co 1408 

Superior Films, Inc 1407 

Willis & Inglis 1408 

Williams, A. F 1406 

MOVING PICTURE CAMERAS. 

Burke & James, Inc 1405 

MUSIC AND MUSICAL INSTRUMENTS. 

American Photo Player Co 1399 

Sinn, Clarence E 1407 

POSTERS AND FRA9IES. 

Menger & Ring 1408 

PROJECTION MACHINE MANUFACTUR- 
ERS. 

American Standard M. P. Co 1406 

Enterprise Optical Mfg. Co 1415 

Power, Nicholas, Co 1428 

Precision Mch. Co 1417 

PROJECTION SCREEN MANUFACTUR- 
ERS. 

Castle & Rowley 1421 

Genter. .1. H., Co., Inc 1423 

Gold King Screen 1423 

Minusa Cine Products Co 1421 

Radium Gold Fibre Screen 141Z 

THEATRICAL ARCHITECTS. 

Decorators' Supply Co 1425 



March 3, 1917 



THE MOVING PICTURE WORLD 



1415 



MOTION PICTURE 

ELECTRICITY 



By J. H. HALLBERG 

THIS WORK COVERS 

ELECTRICITY 
ELECTRIC SERVICE 
ELECTRICAL EQUIPMENT 
PRACTICAL SUGGESTIONS 
REFERENCE TABLES, ETC 

An up-to-date treatment of Moving Picture Theater 
Electric Installation and Projection, by a practical, 
experienced, electrical expert. 

Illustrated and Substantially Bound. ZM PagM. 
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MOVING PICTURE WORLD 
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Our Continuous Feed Printer 




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Made of the very best mate- 
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Lamphouse — Large, well made and well venti- 
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Arc Lamp — To take 8" lower and 12" upper 
carbons; has 8 different adjustments. 

Condenser Mount — So arranged that either 
condenser can be removed separately when 
desired; one of the latest Improvements on the 
MOTIOGRAPH. 

Mechanism — Suns quiet, requires very lit- 
tle attention from operator: projects rock- 
steady pictures, due to accuracy In manu- 
facturing. 

Star and Cam — Accurately ground and run 
In oil bath. 

New Patented Sliding Dlso Connection — which has oeen 
used In the MOTIOQHAPH for over fifteen months, la be- 
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discontinued. ) 




AND QUALITY 



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Two Balance Wheels — To insure perfect action 
and steadiness of picture. 

Pedestal — Heavy; designed so as to elimin- 
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Magazines — Made of heavy material, will hold 
2.U00 feet of film. 

Motor — H H. P.. entirely enclosed. Machine 
can be purchased with or without motor. 

Rheostat — AdJustaMe, 20 to 55 amperes. 

Regular MOTIOGRAPH Lens with each 
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833 Market St., San Francisco, Cal. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1416 



THE MOVING PICTURE WORLD 



March 3, 1917 



List of Current Film Release Dates 



(For Daily Calendar of Program Releases See Page 1400.) 



BIOGRAPH. 

(Serial No.) 

The Conscience of Hassan Bey (Re- 
Issue — Drama) 21545 

His Wife's Story (Reissue — Two parts 
parts — Drama) 21549 

Two Men of the Desert (Reissue — 
Drama) 2157:1 

The Rehearsal (Reissue — Two parts — 

Drama) 21579 

ESS AN AY. 

When the Man Speaks (Fourth of "Is 
Marriage Sacred?" — Two parts — 
Drama) 21607 

Among Those Present ("Black Cat 
Feature") (Two parts — Drama) 21618-19 

Canlmated Nooz Pictorial No. 22 (Car- 
toon Comedy), and Yosemite Valley 
No. 2 (Scenic) 21621 

The Wide, Wrong Way (Fifth of "Is 
Marriage Sacred?" — Two parts — 
Drama) 

The Little Missionary ("Black Cat 

Feature"— Two parts— Drama) 21637-38 

One on Him (Comedy), and Scenic on 
same reel 21640 

The Sinful Marriage (Sixth of "Is 
Marriage Sacred?" — Two parts — 
Drama) 21651-52 

What Would You Do? "Black Cat Fea- 
ture" — Two parts — Drama) 21660-61 

Canimated Nooz Pictorial, No. 23 (Car- 
toon Comedy), and Alaskan Scenic 
on same reel 21663 

The Magic Mirror (Seventh of "Is Mar- 
riage Sacred?" — Two parts — Dr.) 21671-72 

Three Ways Out ("Black Cat Feature" 
— Two parts — Drama) 21682-83 

Mr. Wright In Wrong (Comedy) 21685 

Is Marriage Sacred? (No. 8, "Shifting 
Shadows" — Two parts — Drama) 21696-97 

The Hoodoed Story ("Black Cat Fea- 
ture" — Two parts — Drama) 21706-7 

Canimated Nooz Pictorial No. 24 (Car- 
toon Comedy) 21709 

Alaskan Scenic on Same Reel 21709 

Is Marriage Sacred? (No. 9, "Deser- 
tion and Non-Support" — Two parts — 
Drama) 21715-16 

The Lighted Lamp (Black Cat Feature — Two 
parts — Drama). 

All in a Day (Cartoon Comedy), and an Alaskan 
Scenic on same reel. 

Is Marriage Sacred? (No. 10, "Ashes on the 
Hearthstone" — Two parts — Drama) . 

A Four-Cent Courtship (Black Cat Feature — 
Two parts — Drama). 

Canimated Nooz Pictorial, No. 25 (Cartoon Com- 
edy), and British Columbia (Scenic). 

The Extravagant Bride (No. 11 of "Is Marriage 
Sacred?" — Two parts — Drama). 



KALEJtt. 
The Resurrection of Gold Bar (No. 22 

of "The Girl From 'Frisco" — Two 

parts— Drama) 21622-23 

The Trail of Graft (No. 13 of "Grant, 

Police Reporter" — Drama) 21627 

The Fireman's Nemesis (No. 114 of 

"The Hazards of Helen"— Drama) . . 21632 

Cupid's Caddies (Comedy) 21639 

The Homesteader's Feud (No. 23 of 

"The Girl from Frisco" — Two parts 

—Drama) 21641-42 

The Black Circle (No. 14 of "Grant, 

Police Reporter" — Drama) 21645 

The Wrecked Station (No. 115 of "The 

Hazards of Helen" — Drama/ 21653 

The Blundering Blacksmiths (Com.).. 21662 
Wolf of Los Alamos (No. 24 of "The 

Girl from Frisco"— Two parts — Dr.) 21664-65 
The Violet Ray (No. 15 of "Grant, 

Police Reporter" — Drama) 21668 

The Railroad Claim Intrigue (No. 116 

of "The Hazards of Helen" — Dr.)... 21676 

The Safety Pin Smugglers (Comedy). 21681 

The Dominion of Fernandez (No. 25 
of "The Girl from Frisco" — Two 
parts — Drama) 21686-87 

The Net of Intrigue (No. 16 of "Grant, 
Police Reporter" — Drama) 21693 

The Death Siding (No. 117 of "The 
Hazards of Helen" — Drama) 21700 

Ghost Hounds ( Comedy) 21708 

The Trap (No. 17 of "Grant, Police 
Reporter" — Drama) 21712 

The Prima Donna's Special (Drama).. 21717 

The Model Janitor (Comedy). 

Winged Diamonds (No. 18 of "Grant, Police 
Reporter" — Drama) . 

The Sidetracked Sleeper (No. 119 of "The Haz- 
ards of Helen — Drama). 

A Flyer in Flapjacks (Comedy). 

The Screened Vault (No. 19 of "Grant, Police 
Reporter" — Drama) . 



SEL.IG. 

Starring in Western Stuff (Two parts 

— Comedy-Drama) 21614-15 

Selig-Tribune No. 3 (Topical) 21617 

Selig-Tribune No. 4 (Topical) 21625 

The Making of Bob Mason's Wife (Dr.) 21633 

Delayed in Transit (Two parts — Com.) 21638-34 

Selig-Tribune No. 5 (Topical) 21636 

Selig-Tribune No. 6 (Topical) 21643 

Cupid's Touchdown (Comedy) 21654 

On Italy's Firing Line (Three parts — 

Drama) 21655-56-57 

Selig-Tribune No. 7 (Topical) 21659 

Selig-Tribune No. 8 (Topical) 21666 

The Luck That Jealousy Brought (Dr.) 21677 

Lost and Found (Two parts — Dr.) 21678-79 

Selig-Tribune No. 9 (Topical) 21681 

Selig-Tribune No. 10 (Topical) 21688 

The Saddle Girth (Drama) 21701 



Cupid's Thumb Print (Two parts — 

Drama) 21702-S 

lriouneJ>Jo.ll (Topical) 21706 

Selig-Tribune No. 12 (Topical) 21710 

A Strang Adventure (Drama) 21718 

The Redemption of Red Mullin (Two parU — 

Drama). 
Selig-Tribune No. 13 (Topical). 
Selig-Tribune No. 14 (Topical). 
For Reward of Service (Comedy — Drama). 
The Great Treasure (Two parts — Drama). 
Selig-Tribune No. 15 (Topical). 
Selig-Tribune No. 16 (Topical). 
A Brother's Sacrifice (Drama). 

VIM FEATURE COMEDY. 

War Correspondents (Comedy) 21647 

The Love Bugs (Comedy) 21667 

It's All Wrong (Comedy) 21670 

The Other Girl (Comedy) 21689 

A Job for Life (Comedy) 21694 

Nora Declares War (Comedy). 
The Newly weds' Mistake (Comedy). 
Happy Nat's Dilemma (Comedy). 
Art and Paint (Comedy). 
Harry's Pig (Comedy). 
Seeing Double (Comedy). 
This Is Not My Room (Comedy). 
A Deal in Furniture (Comedy). 

VITAGKAI'H. 

One Good Turn (No. 4 of "The Dan- 
gers of Doris" — Broadway Star Fea- 
ture — Comedy-Drama) 21628 

The Mystery of Lake Lethe (Dr.) 21636 

The Professional' Patent (Comedy)... 21646 

The Suitor of Siam (No. 5 of "The 
Dangers of Doris" — Broadway Star 
Feature — Comedy-Drama) 21714 

The Vagabond (Drama) 21666 

The Burlesque Blackmailers (6th of 
"The Dangers of Doris" Comedy) 
Drama — Broadway Star Feature) . . . 

His Little Spirit Girl (Comedy) 21669 

The Valley of Lost Hope (Three parts — 

Drama) 21673-74-75 

The Gang (No. 7 of "The Dangers of 
Doris" — Comedy — Drama — Broadway 
Star Feature) 

The Seventh Son (Drama). 

The Footlight Lure (No. 6 of the "Dangers of 
Doris" — Comedy — Drama). 

Missing (Two parts — Drama). 

The Meeting (Drama). 

The Gang (No. 7 of the "Dangers of Doris" — 
Comedy — Drama) . 

KNICKERBOCKER STAR FEATURE 

The Room of Mystery (Three parts — 

Drama) 21648-49-50 

Crossed Trail (Three parts — Dr.) .. .21690-91-92 
The Beloved Vampires (Three parts — Drama). 

OFFICIAL WAR FILMS. INC. 

February — The War. 



KNOWLEDGE BRINGS SUCCESS 



Messrs. Exhibitor, Exchangeman, Operator, 
and Film Men Everywhere: — The moving picture 
business is one of the youngest but one of the lead- 
ins industries of the world to-day. We may well be 
proud to be connected with it. Are you keeping up? Do 
you know all about it? It will yield larger returns for 



ONE YEAR $3Jt 

SIX MONTHS $IJS9 

Se« title page for rates Canada and Foreign 

MOVING PICTURE WORLD 

17 Madison Avenue, New York 



an equal amount of work to the men who know. Each 
weekly issue of the MOVING PICTURE WORLD con- 
tains more up-to-date information than you can get 
from all other sources. Subscribe now if not already oa 
our mailing list. You will get your paper hours earlier 
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Cut out and _, 

mail Theatra 



March 3, 1917 



THE MOVING PICTURE WORLD 



1417 



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CRAFTSMAN 

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Seats upholstered in 
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theatre a distinctive look. 

These desirable features 
are permanent ones be- 
cause CRAFTSMAN 
QUALITY FABRIKOID 
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Many theatres have had 
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Upholster your theatre 
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Ask for Samples and get 
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A REMINDER 





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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1418 



THE MOVING PICTURE WORLD 



March 3, 1917 



List of Current Film Release Dates 



ON UNIVERSAL AND MUTUAL PROGRAMS 



(For Daily Calendar of Program Releases See Page 1400.) 



Universal Film Mfg. Co. 



ANIMATED WEBKLT 

Feb. 14 — Number 59 (Topical). 
Fob. 21— Number 00 (Topical). 
Feb. 28— Numher fll (Topical). 
Mar. 7 — Number 02 (Topical). 

niG u. 

Jan. 31 — Tbe Gold Lust (Drama). 

Fob. 7— Rod Vengeance (Drama). 

Feb. 9 — The Crimson Arrow (Two parts — Dr.). 

Fob. ir> — Tbe Half-Breed's Confession (Drama). 

Feb. 22 — Tbe Man Who Saved the Day (Two 

Parts — Drama). 
Feb. 23 — Heroes of iho Plains (Drama). 
Mar. 2 — A nattle of Wits (Two parts — Dr.). 
Mar. 4 — Burlod Alive (Drama). 
Mar. 7 — A Soldier's Dream (Drama). 
Mar. 8 — Good for Nothing Gallagher (Drama). 

BISON. 

Feb. 3 — The Boonton Affair (Two parts — Dr.). 
Feb. 10 — The Outlaw and the Lady (Two parts 

— Drama). 
Feb. 17 — John Osborn's Trlumpb (Two parts — 

Drama). 
Feb. 24 — The Come Back (Two parts — Drama). 
Mar. ?! — The Tornado (Two parts — Drama). 
Mar. 10 — The Drifter (Two parts — Drama). 

GOLD SEAL. 

Jan. 30 — June Madness (Three parts — Drama). 
Fob. 6 — Won by Grit (Three parts — Drama). 
Feb. 13 — The Indian's Lament (Three parts — 

— Drama). 
Feb. 20 — Tbe Great Torpedo Secret (Three parts 

— Drama). 
Feb. 27 — Mary from America (Three parts — 

Comedy- Drama). 
Mar. 6 — Desperation (Three parts — Drama). 

IMP. 

Feb. 11— When Thieves Fall Out — Two parts— 
Drama). 

Fob. 14 — The Girl Reporter's Scoop (Two parts 
— Drama ). 

Feb. 23 — The Folly of Fanchette (Two parts — 
Drama). 

Fob. 25 — A Dangerous Double (Two parts — 
Drama) . 

Mar. 1 — An Hour of Terror (Drama). 

Mar. 2— Evil Hands (Drama). 

Mar. 4 — Tangled Threads (Two parts — Dr.). 

Mar. — Tbe Perils of tbe Secret Service (Ep- 
isode No. 1, "The Last Cigarette" — 
Two parts — Drama). 

Mar. 11 — The Man of Mystery (Two parts — Dr.). 

JOKER. 

Jan. 20 — Barred from the Bar (Comedy). 
Jan. 27— Love Me, Love Mv Biscuits (Com.). 
Feb. 3 — His Coming Out Party — Comedy). 
Feb. 10 — Out for tbe Dough (Comedy). 
Fob. 17 — Mule Mates (Comedy). 
Fob. 24- — Rosle's Rancho (Comedy). 
Mnr. 3 — Passing the Grip (Comedy). 
Mar. 10 — Wanta Make a Dollar (Comedy). 

LAEMMLE. 

Jan. 20 — Homeless ( Drama). 

Jan 27— The Rtood-Stalned Hand (Drama). 

Feb. 10 — A Studio Cinderella (Drama). 

Feb. 1ft— The Fourth Witness (Two parts — 

Drama). 
Feb 17 — Broken Henrted (Drama). 
Feb. 21 — Sin I'natoned (Drama). 
Mar. 3 — Undoing Evil (Drama). 
Mar. 8 — The Human Flame (Drama). 

L-KO. 

Jan 17 — Heartsick at Sea (Comedy). 

Jan 21— Dp the Flue (Comedy) 

Jan. 24 — The Battle of "Let's Go" (Two parts 

— Comedy). 
Jan 31 — Fsktne Fakers (Two parts — Com.). 
Fob 7_T»iat Dnweone Doe (Two parts — Dr.). 
Feb 14 — Tbe End nf a perfect Dav 'Comedy). 
Feb 1rt — Brave Tittle Waldo (Comedv). 
Feb. 2J— After the Balled Dp Ball (Two parts— 

Comedv) 
F"f>b 2 s * — <3r>IUp'« rt'77v Bike fTwo Parts — Com.). 
Mar. 7 — Fattv's Feature Flllum (Two parts — 

Comedy). 



NESTOR. 

Jan. 15 — Treat 'Em Rough (Comedy). 
Jan. 22 — A Macoroni Sleuth (Comedy). 
Jan. 20 — Why Uncle (Comedy). 
Feb. 5 — His Wife's Relatives (Comedy). 
Feb. 12 — A Hasty Hazing (Comedy). 
Feb. 19 — Down Went the Key (Comedy). 
Feb. 20 — A Million In Sight (Comedy). 
Mar. 5 — A Bundle of Trouble (Comedy). 

POWERS. 

Feb. 11 — Fearless Freddie in the Woolly West 
Cartoon Comedy) and Joys and Tears of 
China (Educational). 
Feb. 18 — Mr Fuller Pep — He Does Some Quick 
Moving (Cartoon Comedy). 

— Drama of the Orient (Dorsey Educa- 
tional). 
Feb. 25 — A Day in the Life of a Dog (Cartoon 
— Comedy). 
— The Buried Treasures of Ceylon (Dorsey 
Educational). 
Mar. 4 — Mr. Fuller Pep — An Old Bird Pays 
Him a Visit (Cartoon Comedv). 
— The Land of Buddha (Dorsey Edu.). 
Mar. 11 — Mr. Fuller Pep — His Day of Rest 
(Cartoon Comedy). 
— The Mysterious City (Dorsey Educa- 
tional). 

RED FEATHER. 

Jan. 15 — The Double Room Mystery (Five parts 
— Drama). 

Jan. 22 — Heart Strings (Five parts — Drama). 

Jan. 20 — Love Aflame (Five parts — Drama). 

Feb. 5 — Me and M' Pal (Five parts — Drama). 

Fob. 12 — The Terror (Five parts — Drama). 

Feb. 1!) — The War of the Tongs (Five parts — 
Drama). 

Feb. 26— The Girl and the Crisis (Five parts- 
Drama). 

Mar. 5 — The Gates of Doom (Five parts — Dr.). 

HEX. 

Jan. 28 — The Old Toymaker (Drama). 

Feb. 4 — Life's Pendulum (Two Parts — Drama). 

Feb. 8 — The Melody of Death (Two parts — 

Drama ). 
Feb. 11 — In the Shadows of Night (Drama). 
Feb. 22 — The Keeper of the Gate (Drama). 
Feb. 25 — Lost in the Streets of Paris (Drama). 
Mar. 1 — The Rented Man (Two parts — Dr.). 

— The Funicular Railway of the Nlesen 
(Edu.). 
8 — The Amazing Adventure (Two parts — 
Drama). 
11 — It Makes a Difference (Drama). 



Mar. 
Mar. 

Feb. 

Feb. 
Feb. 
Feb. 
Feb. 
Feb. 

Feb. 
Feb. 
Mar. 
Mar. 
Mar. 



VICTOR. 

fi — The Valley of Beautiful Things (Ju- 
venile Comedy). 

9 — The High Cost of Starving (Comedy). 
13 — The Girl of the Hour (Comedy). 
15 — The Losing Winner (Two parts — Dr.). 
20 — The Fireman's Bride (Comedy — Dr.). 
22 — The Heart of Mary Ann (Comedy — 

Drama). 
23— A Bare Living (Comedy). 
27 — A Novel Romance (Comedy-Drama). 

1 — They Were Four (Comedy). 

— Good Morning Nurse (Comedy). 

9 — Tbe Beauty Doctor (Comedy). 



UNIVERSAL SCREEN MAGAZINE. 

Feb. 2 — Number 6. 
Feb. 10 — Number 7. 
Mar. 2 — Number 8. 
Mar. 9 — Number 9. 

UNIVERSAL SPECIAL FEATURE. 

Feb. 1 — Tbe War Waif (Two parts — Drama — 

Special Release). 
Feb. 4 — Tbe Purple Mask (Episode No. ft — Tbe 

Silent Feud — Two parts — Draroal. 
Feb. 11 — The Purple Mask (Episode No. 7, "Tbe 

Race for Freedom' — Two parts — 

Drama). 
Feb. 18 — Robinson Crusoe (Three parts). 
Feb. 18 — The Purple Mask (Episode No. 8. "Tbe 

Secret Adventure" — Two parts — 

Drama). 
Feb. 25 — The Purple Mask (Episode No. 9. 

"A Strange Discovery" — Two parts 

— Drama ). 
Mar. 4 — Tbe Purple Mask (Episode 10. "The 

House of Mystery" — Two parts — 

Drnma). 
Mar. 11 — Tbe Purple Mask (Episode No. 11. 

"Tbe Cordon of Surprise" — Two 

parts — Drama). 



Mutual Film Corp. 



AMERICAN. 

Feb. 3 — Nature's Calling (Drama). 

Feb. 10— Tbe Old Sheriff (Drama). 

Feb. 1(1 — Calamity Anne's Legacy (Drama). 

Feb. 17 — The Hermit's Hoard (Drama). 

Mar. 2 — Calamity Anne's Protege (Comedy). 

Mar. 3 — Cupid and a Brick (Comedy — Drama). 

CUB. 

Jan. 25 — Jerry and tbe Outlaws (Comedy). 
Feb. 1 — Jerry and His Pal (Comedy). 
Feb. 8 — Jerry's Big Raid (Comedy). 
Feb. 15 — Jerry's Big Mystery (Comedy). 
Feb. 22 — Jerry's Brilliant Scheme (Comedy). 
Mar. 1 — Jerry's Romance (Comedy). 

NIAGARA FILM STUDIOS. 

Feb. 7— The Peril of Our Girl Reporters (Epi- 
sode No. 7, "The Smite of Consci- 
ence" — Two parts — Drama). 

Feb. 14 — The Peril of Our Girl Reporters (Epi- 
sode No. 8 of "Birds of Prey" — Two 
parts — Drama). 

Feb. 21— The Peril of Our Girl Reporters (Epi- 
sode No. 9, "Misjudged" — Two 
parts — Drama). 

Feb. 28— The Peril of Our Girl Reporters (No. 
10. "Taking Chances" — Two parts — 
Drama). 

GAUMONT. 

Feb. 18 — Reel Life No. 42 (Subjects on reel: 
Oysters on the Mississippi coast; 
Properties of Water : Making an 
Individual Dress-Form: Training 
Man-Hunters (Bloodhounds) ; Dance 
of the Rainbow (Mutual Film 
Corp.). 

Feb. 20 — Tours Around the World, No. 10 (Sub- 
jects on reel : Scottish Highland- 
ers ; Heidelberg. Germany; Monte 
Carlo, Monaco and Mentone, France) 
(Travel). 

Feb. 21 — See America First. No. 76 (Subject 

on reel : Vicksburg. Miss.) (Seen.). 

— Polly's Day at Home (Kartoon Comic). 

Feb. 25 — Reel Life No. 43 (Subjects on Reel: 
Dainty Perfumes ; Teaching Chil- 
dren to Swim ; Logging in Louisi- 
ana ; Making Bottles at Home) 
(Mutual Film Magazine). 

Feb. 27 — Tours Around New York, No. 17 (Sub- 
jects on Reel : Vienna : Gota Elf 
River; Sweden; Toledo, Spain 
(Travel). 

Feb. 28 — See America First, No. 77 (Subject on 
Reel : Battlefields of Cblckamauea ; 
Chattanooga (Scenic), and "The 
Elusive Idea" (Kartoon Komlc). 

MONOGRAM 

Feb. 6 — The Adventures of Shorty Hamilton 
(No. 4, "Shorty Joins the Secret 
Service" — Two parts — Drama). 

Feb. 12 — The Adventures of Shorty Hamilton 
(No. 5, "Shorty Turns Wild Man" — 
Five parts — Drama). 

Feb. 19 — The Adventures of Shorty Hamilton, 
No. 6 (Shorty Promotes His Lore 
Affair — Two parts — Drama) 

Feb. 26 — The Adventures of Shorty Hamilton 
(No. 7, "Shorty Hooks a Loan 
Shark" — Two parts — Drama). 

MUTUAL. 

Jan. 19 — Uncle Sam's Defenders, No. 8 ("A 
Jack Tar In the Making" — Top.). 

Jan. 26 — Uncle Sam's Defenders, No. 4 "Afloat 
and Ashore" (Topical). 

Feb. 2 — Scouts of the Sea and Sky (No. 5 of 
"Unole Sam's Defenders" (Top.). 

Feb. 9 — Uncle Sam's Defenders. ( N'o. 6, "Bull- 
dogs of the Deep" (Topical). 

MUTUAL WEEKLY. 

Jan. 24 — Number 10S (Topical). 
Jan. 31 — Number 100 (Topical). 
Feb 7— Number 110 (Topical). 
F-b 14— Numher 111 (Tnplonl). 
Feb 21 — Number 112 (Topical). 
Feh. 2** — Numher 113 (Topical). 
Mar. 7 — Numher 114 (Topical). 

(Mutual Releases continued on page 1420.) 



March 3, 1917 



THE MOVING PICTURE WORLD 



1419 



Why Pay High Prices 

for pictures and for projection apparatus un- 
less you use a projection lens that enables you 
to get the full benefit of your investment? 

No matter what your films cost, the quality 
of the pictures your patrons see will not be 
any better than the quality of your projection 
lens. 

That is why it pays to use a 




lens, which transmits a brilliant flood of light 
that brings out the full value of every detail 
in every part of every picture. 

See your Dealer or write direct to 

CROWN OPTICAL COMPANY 

Rochester, N. Y. 



The audience is 

always right. 

They want not only a good pic- 
ture play but a clear picture. 

Because of its basic qualities, 
the clearest pictures are on 

Eastman Film 

Identifiable by the stencil mark 
in the margin. 



EASTMAN KODAK COMPANY, 

ROCHESTER, N. Y. 



Your Export Trade 
and 1917— 



One of President Wilson's strongest policies 
has been the increasing of the Export Trade 
of the United States. 



The Republics of Latin America, Spain, Por- 
tugal, Porto Pico and the Philippines are com- 
pletely shut off from their former sources of 
supply; due to the great European conmct. 



France, Italy and Germany are too busy mak- 
ing war to continue catering to the needs of 
their Latin-American friends. These people 
are casting eager glances toward the United 
States for the fulfillment of their many needs. 



Are you endeavoring to receive your share of 
this profitable business? 



CINE MUNDIAL— the Spanish Edition of 
the Moving Picture World — is reaching over 
5,000 of your probable prospects each month 
in these Latin-American countries. 



CINE MUNDIAL celebrated its first anni- 
versary with the January issue. It has done 
yeoman service for a number of concerns who 
have taken time by the forelock to erect a per- 
manent, profitable, foreign business through 
its columns. 



CINE MUNDIAL is willing and anxious to 
serve you in any manner possible, if you are 
anxious to obtain a satisfactory volume of new 
business. 



WHY NOT GO after this export opportunity 
that is knocking at your door? 



For Full Information Address 

Chalmers Publishing Co. 

17 Madison Avenue 
New York City 

Cine Mundial 
Spanish Dept. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1420 



THE MOVING PICTURE WORLD 



March 3, 1917 




List of Current Film Release Dates 



ON FEATURES AND MISCELLANEOUS PROGRAMS 

■■E i ::?: ' ;t:t: ; t '? .: ■ :■ HHI^HHHi ■■ tfBI 



(For Daily Calendar of Program Releases See Page 1400.) 



(Mutual Releases continued from page 1418.) 

MUTUAL CHAPLIN. 

December — The Rink (Two parte — Comedy). 
Jan. 22 — Easy Street (Two parts — Comedy). 

MUTUAL SPECIAL. 

D«»c. — Charity (Seven parts — Drama). 
Feb. 12 — Damaged Goods (American — Revised 
Edition — Seven parts — Drama). 



Jan. 
Jan. 



Jan. 
Jan. 
Feb. 
Feb. 
Feb. 

Jan. 
Jan. 



Feb. 
Feb. 



Feb. 

Feb. 



MUTUAL STAR COMEDY. 

6— The Girl WLo Can Cook (Comedy). 
13 — The Honeymoouers (Comedy). 

MUTUAL STAR PRODUCTIONS. 

22 — The Gentle Intruder (American — Five 

Parts — Drama— No. 1GC). 
29 — Pardners (Five parts — Drama (No. 

167). 
5 — Where Love Is (Five parts — Drama) 

(No. 168). 
19 — The Gentle Intruder (American — Five 

parts — Drama) (No. 170). 
26 — The Greater Woman (Powell — Five 

parts — Drama) (No. 151). 

SIGNAL FILM CORP. 

21 — A Lass of the Lumberlands (No. 14 — 

Two parts — Drama). 
28 — A Lass of the Lumberlands (No. 15— 

Two parts — Drama). 

VOGUE. 

4 — Sticky Fingers (Two parts — Drama). 
11 — A Musical Marvel (Two parts — 

Drama). 
18 — Lured and Cured (Two parts — Drama). 
25 — The Butcher's Nightmare (Two parts 

— Comedy). 



Metro Pictures Corporation. 

POPULAR PLAYS AND PLAYERS. 

Dec. 4 — The Black Butterfly (Five parts — 

Drama). 
Jan. 1 — Vanity (Five parts — Drama). 
Jan. 29 — Bridges Burned (Five parts — Drama). 
Feb. 26 — The Secret of Eve (Five parts — Dr.). 

COLUMBIA PICTUR3S CORP. 

Jan. 8 — A Wife by Proxy (Five parts — Dr.). 
Jan. 22 — Threads of Fate (Five parts — Dr.). 
Feb. 5 — The End of the Tour (Five parts — 
Drama). 

ARTHUR JAMES. 

Feb. 12 — One of the Many (Five parts — Dr.). 

YORKE FILM CORP. 

Feb. 19 — The Promise (Five parts — Drama). 

ROLFE. 

Dec. 19 — The Awakening of Helena Richie (Five 

parts — Drama). 
Jan. 15 — The White Raven (Five parts — Dr.). 

Mar. 5 — The Barricade (Five parts — Drama). 

SERIAL PRODUCING CO. 

Jan. 22 — The Great Secret (EpUode No. 3, "The 

Hidden Hand" — Two parts — Dr.). 
Jan. 29 — The Great Secret (Episode, No. 4, 

'"From Sunshine to Shadow" — Two 

parts — Drama). 
Feb. 5 — The Great Secret (Episode No. 5 — 

"The Trap" — Two parts — Drama). 
Feb. 12 — The Great Secret (Episode No. 6 — "The 

Dragon's Den" — Two parts — Dr.). 
Feb. 19 — The Great Secret (Episode No. 7 — "The 

Yellow Claw — Two parts — Drama. 
Feb. 26 — The Great Secret (Episode No. 6 — "A 

Clue from the Klondike (Drama). 

METRO COMBDIES. 

Jan. 1 — The Matinee Idol (Rolma — Comedy). 
Jan. 8 — Save Man's Buff (Drew — Comedy). 
Jan. 15 — His Perfect Day (Drew Comedy), 
Jan. 22 — Married But Single (Rolma — Com.). 
Jan. 29 — The Pest (Drew — Comedy). 
Feb. 5— Blackmail (Drew — Comedy). 
Fob. 12 — Winning an Heiress (Rolma — Comedy). 
Feb. 19 — Her Obsession (Drew — Comedy). 
Feb. 26 — Reliable Henry (Drew — Comedy). 
Mar. 5 — Modern Romance (Rolma — Comedy). 



Paramount Pictures Corp. 

BLACK DIAMOND COMEDY. 

Jan. 8 — Braving Blazes (Comedy). 
Jan. 22 — He D — It Himself (Comedy). 
Feb. 19 — Her Scrambled Ambition (Comedy). 

FAMOUS PLAYERS. 

Jan. 1 — The Slave Market (Five parts — Dr.). 
Jan. 8 — Great Expectations (Five parts — Dr.). 
Jan. 18 — A Girl Like That (Five parts — Dr.). 
Feb. 26 — The Fortunes of Fifi (Five parts- 
Drama). 



Jan. 



KLEVER COMEDY. 

1 — He Meant Well (Comedy). 



Jan. 15 — Did It Ever Happen to You (Comedy). 

Jan. 20 — The Honeyless Honeymoon (Comedy). 
Feb. 5 — The Sleep Waker (Comedy). 
Feb. 12 — He Got There After All (Comedy). 
Feb. 26 — Some Doctor (Comedy). 

LASKY. 

Jan. 25 — The Golden Fetter (Five parts — Dr.). 
Feb. 5 — Each to His Kind (Five parts — Dr.). 
Feb. 12— The Black Wolf (Five parts — Dr.). 
Feb. 15 — The American Consul (Five parts — 

DramaO. 
Feb. 19 — Winning of Sally Temple (Five parts 

— Drama). 
Feb. 22 — On Record (Five parts — Drama). 

MOROSCO AND PALLAS. 

Jan. 11 — The Happiness of Three Women (Five 

parts — Drama). 
Jan. 29 — His Sweetheart (Five parts — Drama). 
Feb. 1 — The Wax Model (Five parts — Drama). 
Feb. 8 — Her Own People (Five parts — Dr.). 

PARAMOUNT-BURTON HOLMES. 

Jan. 22 — Ottawa and Toronto (Seenic). 

Jan. 29 — Georgian Bay to Winnipeg (Scenic). 

Feb. 5 — Regina to the Rockies (Scenic). 

Feb. 12— Beautiful Banff (Scenic). 

Feb. 19 — With the Stony Indians (Scenic). 

Feb. 26 — Exquisite Lake Louise (Scenic). 

Mar. 5 — The Yoko Valley (Scenic). 

PARAMOUNT-BRAY PICTOGRAPHS. 

Feb. 11 — 54th Release (Educational). 
Feb. 18 — 55th Release (Educational). 
Feb. 25 — 56th Release (Educational). 



Feb. 



Pathe Exchange, Inc. 

ASTRA. 

Feb. 4 — Pearl of the Army, No. 10 (Two parts 

— Drama). 
Feb. 11— Pearl of the Army, No. 11 — "A Million 

Volunteers" (Two parts— Drama). 
Feb. 18 — Pearl of the Army (Episode No. 12, 

"The Foreign Alliance" — Two parts 

— Drama — Astra) . 
-Pearl of the Army (Episode No. 13 — 

"Modern Buccaneers" — Two parts — 

Drama). 
Mar. 4 — Pearl of the Army (No. 14, "Flag De- 
spoiler" — Two parts — Astra — Dr.). 

GOLD ROOSTER. 

Feb. 4 — A Modern Monte Cristo (Thanhouser 

— Five parts — Drama). 
Feb. 11 — Sold at Auction (Five parts — Balboa — 

— Drama). 
Feb. 18 — Her Life and His (Thanhouser— Five 

parts — Drama). 
Feb. 23 — Crime and Punishment (Arrow — Five 

parts — Drama). 
Mar. 4 — Her Beloved Enemy (Thanhouser — 

Five parts — Drama). 



PATHE. 

4 — Rods of Wrath (Three parts — Drama) 
4 — Florence Rose Fashions No. 17, 
"Where Fashions Reign" (Fash- 
ions). 
— An Algerian Harem (Educational). 
Feb. 11 — Florence Rose Fashions, No. IS, "In 
Anticipation" (Fashion). 
—Childish Delights (Edu.). 
Feb. 18 — Florence Rose Fashions, No. 19 
(Fashions — Picturesque Algeria — 
Province of Constantine (Scenic). 
Feb. 25 — Florence Rose Fashions, No. 20 (Fash- 
ions). 
— Bursting Buds (Educational). 



Feb. 
Feb. 



Feb. 25 — How "Patent" MedicineB Are Made 
(Educational). 

Feb. 25 — Max's Vacation (Comedy). 

Mar. 4 — Florence Rose Fashions, No. 21 (Morn- 
ing Hours) (Fashions). 
— Picturesque Catalonia (Spain) (Col- 
ored Scenic). 

HEARST-PATHE NEWS. 

Feb. 17 — Number 15 (Topical). 
Feb. 21 — Number 10 (Topical). 
Feb. 24 — Number 17 (Topical). 
Feb. 28— Number 18 (Topical). 
Mar. 3 — Number 19 (Topical). 
Mar. 7 — Number 20 (Topical). 
Mar. 10 — Number -- (Topical). 

INTERNATIONAL. 

Feb. 11 — Happy Hooligan — Ananias Has Noth- 
ing on Him (Cartoon — Comedy). 
— Blackfeet Indians (Glacier National 
Park) (Scenic). 
Feb. 11— Patria (Episode No. 5, "The Island that 
God Forgot" — Two parts — Drama). 
Feb. 18 — Patria (Episode No. 6, "Alias Nemesis" 

— Two parts — Drama). 
Feb. 18 — Jerry Saves the Navy (Cartoon Com.). 

— Old Glory in the Far East (Scenic). 
Feb. 25 — Patria No. 7 — "Red Fawn" (Two parts 

— Drama). 
Feb. 25 — Sharks Is Sharks (Cartoon Comedy). 

— Uncle Sam's Wards (Educational). 
Mar. 4— Bringing Up Father, "A Hot Time In 
the Gym" (Cartoon Comedy). 
— Winter in Yellowstone Park (Scenic). 
Mar. 4 — Patria (Episode No. 8 — Two parts — 
Drama). 

MITTEXTHAL, 

Mar. 4 — Deep-Dyed Villainy (Comedy). 

ROLIN. 

Jan. 14 — Schemer Skinny's Schemes (Comedy). 
Jan. 21 — Luke's Busy Day (Comedy). — 
Jan. 28 — Drama's Dreadful Deal (Comedy). 
Feb. 4 — Luke's Trolley Troubles (Comedy). 
Feb. 11 — Skinny's Love Tangle (Comedy). 

— Schemer Skinny's Scandal (Comedy). 
Feb. 18 — Lonesome Luke-Lawyer (Comedy). 
Feb. 25— Luke Wins Ye Ladye Faire (Comedy). 



Triangle Film Corporation. 



Arts — Five 



FINE ARTS. 

Jan. 14 — The Little Yank (Fln» 

Parts — Drama). 
Jan. 21 — Nina, the Flower Girl (Five part* — 

Drama). 
Jan. 28 — The Americano (Five parts — Drama). 
Feb. 4 — Jim Bludso (Five parts — Drama). 
Feb. 11 — The Girl of the Timber Claims (Five 

parts — Drams'). 
Feb. 18 — The Bad Boy (Five parts— Drama). 

KAY-BEE. 

Jan. 14 — The Bride of Hate (Kay Bee — Fire 

Parts — Drama). 
Jan. 21— The Iced Bullet (Five parts — Dr.). 
Jan. 28 — Chicken Casey (Five parts — Drama). 
Feb. 4 — The Crab (Five parts — Drama). 
Feb. 11 — The Gunfigbter (Five parts — Drama). 
Feb. 18 — A Princess of the Dark (Five parts — 

Drama). 

KEYSTONE. 

Jan. 28 — Heart Strategy (Comedy). 
Jan. 28 — A Grab Bag Bride (Comedy). 
Feb. 4 — The Male Governess (Comedy). 
Feb. 4 — The Road Agent (Comedy). 
Feb. 11 — Won by a Foot (Comedy). 
Feb. 11 — His Deadly Undertaking (Comedy). 
Feb. 18 — The Telephone Belle (Comedv). 
Feb. 18 — When Hearts Collide (Comedy). 

MACK-SEXXETT KEYSTONES. 

Feb. 11 — The Nick of Time Baby (Two parts- 
Comedy). 

Feb. 18 — Stars and Bars (Two parts — Comedy). 

Feb. 25 — Maggie's First False Step (Two parti 
— Comedy). 

SUPERPICTURES, INC. 

Jan. 29 — Seven Deadly Sins — "Envy" (Five 
Parts — MeClure Pictures — Drama). 

Feb. 5 — Seven Deadly Sins — "Pride" (Fire 
parts — MeClure Pictures — Drama). 

Feb. 12 — Seven Deadly Sins — "Greed" (Me- 
Clure Pictures — Five parts — Dr.). 

Feb. 19— Seven Deadly Sins — "Sloth" (MeClure 
Pictures — Five parts — Drama). 



March 3, 1917 



THE MOVING PICTURE WORLD 



1421 



RICHARDSON'S 

MOTION PICTURE 

HAND BOOK 

FOR MANAGERS and OPERATORS 

Published by 

THE MOVING PICTURE WORLD 

RICHARDSON'S MOTION PICTURE 
HAND BOOK is a carefully prepared guide 
to perfect projection. 

It is an invaluable help to every single in- 
dividual in the trade who has to do with the 
mechanical handling of motion picture film or 
the management of a moving picture theatre. 

There are over 680 Pages of Text and the 
illustrations include detail diagrams of all the 
leading makes of projection machines. 

Substantially Bound In Red Cloth $4.00 

Sent Postpaid on Receipt of Price by 
MOVING PICTURE WORLD, 17 Madison Ave., New York City 
MOVING PICTURE WORLD, 917 Schiller Bldg Chicago, III. 
MOVING PICTURE WORLD, 305 Haas Bldg., Los Angeles, Cat 




Peace Pictures 



and 

European War Pictures 

(Neutral) 

New Stereopticon Lectures 

and Poems presented by 

L. M. Marion. 



Terms Accompanied by violinist, pianist, operator, lantern, 

m« j__ _«, etc. (when desired), for theatres, lyceums and clubs. 

Moderate Music for dances _ 



LOUISE M. MARION 

445 W. 23rd St., New York 

Phone, 10396 Chelsea 



do not sell motion 
pictures. 



SCREEN LIGHT THAT NEVER FAILS" 



\Tlie "ORIGINAL GOLD FIBRE SCREEN '-Perfected] 



CZlMiNusfl Cine Products Company. 

■kv^S>J SfllNT^UOUIS I Chicago j ^ Pi1I5Bu»M j NEW VORX 



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in its manufacture. 
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Shines like a mirror 
without any glare. It's 
Gold in color. No 
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Once up, always up. 
Unchangeable in color. 
Not a drop of paint in 
GOLDENLITE Gold 
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Ask the Dealer who has one. 
Write us. 

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MANUFACTURERS 
1113 Chestnut St., St, Louis, Mo, 




A Dependable Mailing List Service 



Saves you from 30% to 50% in postage, etc. Reaches all or selected 
list of theatres in any territory. Includes name of exhibitor as 
well as the theatre in address. A list of publicity mediums desiring 
motion picture news. Unaffiliated exchanges looking for features. 
Supply houses that are properly characterized as such. Producers 
with address of studios, laboratories and offices. Information in 
advance of theatres being or to be built. 
W74. 

MOTION PICTURE DIRECTORY COMPANY 

M Fifth Avenue, New York Phone 3227 Chelsea 

42$ Ashland Block, Chicago Phone 2003 Randolph 



Addressing Multigraphing 

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Never goes wrong. Never 
freezes the carbons, or lets^ 
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NOTICE — Owing to advance in price of materials, the 
price of the Auto-Arc will be changed on Janu- 
ary 1, 1917, from $60.00 to $67.50. Price after Febru- 
ary 1, $75.00. 



1422 



THE MOVING PICTURE WORLD 



March 3, 1917 



List of Current Film Release Dates 



ON FEATURES AND MISCELLANEOUS PROGRAMS 



(For Daily Calendar of Program Releases See Page 1400.) 



Feature Releases 

HIT DRAMAS. INC. 

Feb. 1 — Rosle O'Orady (Apollo Pictures, Inc. — 

Drama). 
Feb. 8 — The Accomplice (Sherrill Feature Corp. 

— Five parts — Drama). 
Feb. 10 — The Adventurer (U. S. Amusement Co. 

— Five parts — Drama). 
Feb. 22 — The Mora! Code (Erbograph — Five 

parts — Drama). 

4RTCRAFT PICTURES CORP. 
Not. • — Less Than the Dust ( Mary Plckford — 

Seven parte — Drama). 
Jan. 8 — The Pride of The Clan (Drama). 
Mar. 5— A Poor Little Rich Girl (Drama). 

HIOGRAPH COMPANY. 

Jan. — Her Condoned Sin (Six parts — Drama). 

BLUEBIRD PHOTOPLAY, INC. 

Feb. 5 — The Mysterious Mrs. M. (Five parts 

— Drama). 
Feb. 12 — The Reward of the Faithless (Five 

parts — Drama). 
Feb. 19 — The M;in Who Took a Chance (Five 

parts — Drama). 
Feb. 2<* — The Saintly Sinner (Five parts — Dr.). 
Mar. — The Boy Girl (Five parts — Drama). 

CARDINAL FILM CORP. 

December — Joan, the Woman (Eleven parts). 

CHRISTIE FILM CO. 

Feb. 5 — Small Change (Comedy). 

Feb. 12— Oh ! for a Wife (Comedy). 

Feb. Ill — Hubby's Night Out (Comedy). 

Feb. 13 — Bride and Gloom (Two parts — Special 

Release — Comedy). 
Feb. 26 — Kidding Sister (Comedy). 
Mar. 5 — As Luck Would Have It (Comedy). 

DIXIE FILM CORP. 

December — Just a Song at Twilight (Fire parts 

— Drama). 
Dec. — Tempest and Sunshine (Five parts — Dr.). 

Drama). 

EDUCATIONAL FILM CORPORATION. 

December — Snow White (Four parta — Fairy 
Ta!*). 

January — The Sheep of Chelan. 

Feb. 5 — The Living Book of Nature ("The 
Orang" — Educational). 

Feb. 12 — The Living Book of Nature ("Mam- 
mals of Strange Form" — Edu.). 

Feb. 1!) — The Living Book of Nature ("Ameri- 
can Bears" — Educational). 

Feb. 26 — The Living Book of Nature ("Foreign 
Deer" — Educational). 

FOX FILM CORPORATION. 

Jan. IB — The Bitter Truth (Five parts — Dr.). 
Jan. 22 — The Darling of Paris (Special Release 

— Five parts — Drama). 
Jan. 22 — The Primitive Call (Five Parts — Dr.). 
Jan. 29 — One Touch of Sin (Five parts — Dr.). 
Feb. 5 — The New York Peacock (Five parts — 

Drama). 
jr eD . 12 — The Scarlet Letter (Five parts — Dr.). 
Feb. 19— The Tiger Woman (Five parts — Dr.). 
Tvh 19 — Melting Millions (Five parts — Drama). 
Feb. 26 — A Child of the Wild (Five parts— Dr.). 
Mar. 5 — Sister Against Sister (Five parts — 

Drama). 

FOXFILM COMEDY. 

Jan. IS — Social Pirates (Two parts). 
Jan. 22 — Brainstorm (Two parts). 
Jan. 29 — His Ticklish Job (Two parts). 
F>b, 5 — The Cloud Puncher (Two parts). 
Feb. 12 — Chased Into Love (Two parts). 
Feb. 19 — There's Many a Fool (Two parts). 
Feb. 26 — The House of Terrible Scandals (Two 
parts). 

GREATER VTT* GRAPH CV-L-S-E. INC.). 
Feb. 12 — The Courage of Silence (Five parts — 

Dramas . 
Feb. 12 — He Never Touched Me (Comedy). 
Feb. 12 — Captain links' Love Letters (Comedy). 
Feb. 12 — The Secret Kingdom (Episode No. 7, 

"The Ghost Shin"— Two Parts — Dr ). 
Feb. 19 — Kitty Mackay (Five parts — Drama), 
pvb. 19 — Cops and Cussedness (Comedy). 
Feb. 19 — Captain Jink's Cure (Comedy). 



Feb. 19 — The Secret Kingdom (Episode No. 8 — 
"Rum Cay" — Two parts — Drama). 

Feb. 26 — Arsene Lupin (Five parts — Drama). 

Feb. 2(1 — Dubs and Drvgoods (Com.). 

Feb. 2(1 — Captain Jinks' Explosive Temper 
(Comedy). 

Feb. 26 — The Secret Kingdom (Episode No. 9, 
"The Swamp Adder" — Two parts — 
Drama). i 

IVAN FILM PRODUCTIONS. 

Dec. 1 — Enlighten Thy Daughter (Seven parts 
— Drama). 

KEEN CARTOON CORP. 

Feb. 5 — Zoo-Illogical Studies (Cartoon Com.). 

Feb. 12 — A Dangerous Girl (Cartoon Comedy). 

Feb. 19 — Dr. Zippy Opens a Sanatorium (Car- 
toon Comedy). 

Feb. 26 — The Fighting Blood of Jerry McDub 
(Cartoon Comedy). 

KLEINE-EDISON-SELIG-ESSANAY. 

Jan. — Adventures of Buffalo Bill (Five parts — 

Descriptive). 
Feb. 5 — Skinner's Dress Suit (Essanay — Five 

parts — Drama). 
Feb. 12 — The Keys (Essanay— Five parts — Dr.). 
Feb. 1!) — The Royal Pauper (Edison — Five parts 

— Drama). 
Feb. 26 — The Heart of Texas Ryan (Five parts 

— Drama). 

SELZNICK PICTURES. 

December — The Foolish Virgin (Five parts — 

Drama). 
January — Panthea (Five parts — Drama). 
February — The Argyle Case (Five parts — Dr.). 

THE TRIUMPH CORPORATION. 

December — The Libertine (Six parts — Drama). 

WORLD PICTURES. 

Jan. 29— Tillie Wakes Up (Five parts — Dr.). 
Feb. 5 — The Hungry Heart (Five parts — Dr.). 
Feb. 12 — The Red Woman (Five parts — Drama). 
Feb. 19 — A Square Deal (Five parts — Drama). 
Feb. 26 — A Girl's Folly (Five parts — Drama). 
Mar. 5 — The Web of Desire (Five parts — Dr.). 



States Right Features 

ARGOSY FILM. INC. 

December — The People vs. John Doe (Six parts 

— Drama). 
December — Where D'ye Get That Stud (FlTe 

parts — Comedy). 

ARROW FILM CORP. 

Jan. — The Deemster (Drama). 

BELMONT FILM CO. 

Feb. 26 — A Hotel Mix-Up (Comedy). 

BIOGRAPH COMPANY. 

December — One Round O'Brien (Comedy). 

G. M. BAYNES. 

Nov. — Kitchener's Great Army In the Battle 
of the Somme (Five parts — Dr.). 

CALIFORNIA MOTION PICTURE CORP. 

Nov. — The Woman Who Dared (Seven parts — 

December — The Passion Flower (Drama). 

CREATIVE FILM CORP. 

Jan. — The Girl Who Didn't Think (Six parts — 
Drama). 

CLUNE FILM MFG. CO. 

January — The Eyes of the World (Ten parts — 
Drama). 

DEFENSE OR TRIBUTE FILM CO. 

February — Defense or Tribute (Five parts — 
Drama). 

ENLIGHTENMENT PHOTOPLAYS CORP. 

February — Enlighten Thy Daughter (Drama). 

EXCLUSIVE FEATURES. rNO. 

Dec. — Pamela's Past (Five parts — Drama). 



EUROPEAN FILM CO. 

November — Fighting for Verdun (Five parts— • 
Topical). 

FRIEDMAN ENTERPRISES. 

February — A Mormon Maid (Five parts — Dr.). 

FROHMAN AMUSEMENT CORP. 

December — The Witching Hour (Seven parts— i 
Drama). 

GERMANY'S OFFICIAL WAR FILMS. 

ma 

January — Germany and Its Armies of Today 
(Topical). 

GRAFTON PUB. FILM CO. 

January — Argonauts of California (Ten parta — 
Historical). 

HARPER FILM CORPORATION. 

Nov. — Civilization (Drama). 

JOHN W. HEANEY. 

Jan. — The Valley of Fear (Six parts — Drama). 

KESSEL A BAUMAN. 

Jan. — Mickey. 

KING BAGGOT. 

Dec. — Absinthe (Drama). 

LEA-BEL CO. 

February — Modern Mother Goose (Five parta). 

LINCOLN M. P. COMPANY. 

Jan. — Trooper of Troop K (Three parts — Dr.). 

S. B. LUST, INC. 

Jan. — The Porter (Two parts — Comedy—' 
Drama — All Colored Performers). 

MAJOR FILM CORP. 

Feb. — Will You Marry Me (Drama). 

B. S. MOSS MOTION PICTURE CORP. 

Oct. — The Power of Evil (Drama). 
November — Boots and Saddles (Drama). 
January — The Girl Who Doesn't Know (Flvs 

parts — Drama) . 
January — In the Hands of the Law (Drama). 

MOORE'S FEATURE FILM CO. 

Jan. 10 — Uncle Sam (This Production In One 
and In Two Reels). 

PARAGON FILMS. INC. 

February — The Whip (Eight parts — Drama). 

PHAX PICTURES CO. 

December — Race Suicide (Six parts — Drama). 

PICTURE PRODUCING CO. 

Feb. — Safari (Educational). 

PIONEER FEATURE FILM CORP. 

October — The Soul of a Child (Five parts — Dr.), 

ROTHACKER FILM MFG. CO. 

February — Ranch Life in the Big Horn Moun- 
tains (Two parts — Descriptive). 
WARNER BROS. 
December — Robinson Crusoe (Fire parts — Dr.fc 

SHERMAN ELLIOTT. INC. 
October — The Crisis (Sells; — Seven parts — Dt.)i 

SIGNET FILM CORPORATION. 

Nov. — The Masque of Life (Seven parts — Dr.). 

A. STONE. 

February — If We Should Go to War (Two 
parts). 

THE FILM EXCHANGE. 

January — The Golden Rosary (Five Parts — Dr). 
THOMPSON FILM CO, INC. 

December — War as It Really Is (Seven Parts—' 

Topical). 

ULTRA FILMS. INC. 
Jan. — A Day at West Point (Topical). 

UNITY SALES CORP. 
January — Glory (Six parts — Drama). 

UNIVERSAL (STATE RIGHTS). 
October — Idle Wives (Seven parts — Drama). 
December — The People vs. John Doe (Six parts 

— Drama). 
January— 20.000 Leagues Under the Sea (Eight 

Parts). 
January — Hell Morgan's Girl (Drama). 



March 3, 1917 



THE MOVING PICTURE WORLD 



1423 



Perfect Developing and Printing 

u n I i | i. IITLES In any I«d«u««. 

Negatives Delevoped . lc it. 
Positive Printing ... 4c ft. 



5c 



Card* Free 



any 

complete 
per foot 

Tinting Free 



utKltiUu luniltri I, m lllttti i%m tiptfluc. S.«tlil P' 1 " •■ tustltj win 

GUN BY BROS., Inc., 145 West 45th Street, New York City 



IL HKSO AL CINEMATOGRAFO 

The most important Film Journal in Italy. 

Published every Monday at Rome. Excellent staff, 
special bureau of information. Correspondents in all 
parts of the world. Yearly subscription for foreign 
countries : $3.00. 

Business Office: Via del Triton* 183, Rome, Italy. 



G. W. BRADE.NBLRGH, 802 Vine Street, Philadelphia, Pa. 

FEATURES WITH ONE, TUHEE AND SIX SHEET 1'OSTEltS EOlt SALE 



NAME NO. OP KEjlLS 

Spectro 5 

Sins of Great Cities 4 

World, Flesh and the Devil 5 

The Marked Woman 5 

Uncle Tom's Cabin S 

Rip Van Winkle 5 

In the Land of the Head Hunters 6 

An American Gentleman 5 

The Test 2 

Mother's Roses 3 

Too nuch Uncle 2 

Message irom Headquarters 3 



STAU 
Henry Mason 
Ebba Thomson 
Situational 
Baibara Tennant 
living Cunnuins 
JoHeou Jefferson 
Sensational 
Wm. Bouelli 
Clara Kimball Young 
Dorothy Kelly 
Anita Stewart 
Anita Stewart 



PKICE 
$115 

75 
100 
Kill 
125 
150 

60 
100 

25 

45 

25 

45 



mm 



Wm 



GOLD TEN FR D E r™ L 
M KING 
BEST SCREENS 

OCLD KING SCREEN CO.. AtTUS.OKLA. 



ARE 

BEST 



NATIONAL CARBONS 

We carry a complete stock of National Carbons 
and can fill your order immediately. 



V 2 xl2 Cored $37.S0 per 1000 

%xl2 " 50.00 " " 

%xl2 " 66.00 " " 

i/ 2 xl2 Solid 35.90 " " 

V 2 x 6 " 16.80 " " 



Silver Tip D. C. Negative 
Carbons 

5/16x6 $40.00 per 1000 

11/32x6 41 JO " " 

3/8x6 43.00 " 



10% added in less than 1000 lots. 

Amusement Supply Company 

Largest Exclusive Dealers to the Moving Picture Trade 

Dealers In Monograph. Simplex, Powers, Edison and Standard Machines, 

Transverters. Motor Generators, Rectifiers and Everything 

pertaining to the Moving Picture Theatres. 

3d Floor, Mailer's Building 
Cor. Madison St. and Wabash Ave., Chicago, III. 




The best theatres in the country are 
equipped with 

Gundlach 

Projection Lenses 

This is in recognition of their superior 
illuminating power and perfect correc- 
tion for a sharp, brilliant picture. 




Gundlach-Manhattan Optical Go. 

808 So. Clinton Ave.. Rochester. N. Y. 




Electric Current 

lor 

TH EATE RS 

PORTABLE UNITS 

for 

Traveling Circuit Shows 

Write tor Bulletin IM10 

Storage Batteries not re- 
quired 
Progressive Agents Wanted 

LANGSTADT-MEYER CO., Appleton, Wis., U.S.A. 



SPECIAL 

ROLL 

TICKETS 



<f) Five Thousand $1.25 

(x] Ten Thousand 2.50 

(J Fifteen Thousand 3.75 

i-n Twenty-five Thousand , 5.50 

fC Fifty Thousand 7.50 

0, One Hundred Thousand 10.00 



Tom own .pedal Ticket, anj printing, »ny color., seam- 
ratal? numbered; ever? roll guaranteed. Coupon ticket. (01 
Prise Drawings. S.eo* flM. Prompt shipments. Cask wits 
tk. order. Qet the samples. Send diagram for Besarrwl 
Saat Cowpoa Tickets, serial or dated. Stock ticket. 6. lit 
to 1S.»»» Ofteen cent, per tnoasan d . 5M*t tea cents. 1M..M 



NATIONAL TICKET CO. 
Shamokin, Pa. 



ADVANCED PROJECTION OF INTOLERANCE 

D. W. GRIFFITH'S COLOSSAL SPECTACLE at the LIBERTY THEATRE. NEW YORK, Introduces NEW IDEAS In the ART 
•f PROJECTION. The WORLD'S BEST PROJECTORS are equipped with SPECIAL SPEED CONTROLS and TIME REGIS- 
TERING DEVICES so that the Musical Director ha. absolute control of the SPEED, thereby SYNCHRONIZING the MUSIC 
perfectly with the PICTURE. For the WORLD'S BEST PROJECTORS equipped with TIME REGISTERING Devices and 

Perfect Arc Control Rheostats, consult the Exclusive Distributor 

B. F. PORTER, 1482 BROADWAY, AT TIMES SQUARE, NEW YORK 




1424 



THE MOVING PICTURE WORLD 



March 3, 1917 



Make Your Own Electricity With Cushman 

Electric Plants 

Extremely light weight and 
compact : 4 H. P., 2 K. W. Outfit 
complete, weighs around 500 lbs. 

Complete with all equipment — 
easy and ready to set up and run. 

Throttle Governor, connected 
to Schebler Carburetor, assures 
clear, bright and steady pictures. 

United States Bought 66 
Cushman Outfits 

The Government Order after inspection, before shipment 
The illustration shows 66 Cushman Electric Power Plants ready for shipment, that were 
purchased by the U. S. Government for use at Army Posts and in the field. 

CUSHMAN MOTOR WORKS 938 MO ffiffiSS. 8 ,Kr r 




Traveling Showmen, Cameramen and Exhibitors, 



DON'T MAKE 
A MISTAKE 



Have your Printing, Developing and Coloring done 
by experienced men. GOOD PRINTING and Develop- 
ing make GOOD PICTDEES. GOOD PICTURES 
GET THE MONEY. 

AMERICAN BIOSCOPE COMPANY «« B w 's^ 



Tears of experience, backed by a knowledge of 
your wants, makes our work the best. Our facilities 
are complete and prices lowest. OUR STUDIOS 
CAN BE RENTED BY THE DAY OR WEEK. 

CHICAGO 

J. E. Willis, Vice-Pres. and Gen. Mgr. 



Complete 
Picture Theatre Equipments 

CARBONS AND SUPPLIES 

J. H. HALLBERG, 7th Ave. al 49th St., New York 



Th» Original and 1 — Mmg Marine Picture 
Journal In Euros* 

The Kinematograph 
Weekly 

The reliable Trade organ of Great 
Britain ; covering the whole of the 
British Film market, including the 
American imported films. Read 
by everyone in the industry. Spe- 
cialist writers for Finance, Tech- 
nical Matters, Legal, Musical, 
Foreign Trading (correspondents 
throughout the world) — and every 
section devoted to the Kinemato- 
graph. Specimen copy on appli- 
cation to: — 

The Kinematograph Weekly, Ltd. 

S-ll Tottenham Street. London, W., Enf. 



C/ean 

Cat 

./&c£rs 



A picture is finished only when perfection of DEVELOPMENT 

and PRINTING is attained. 

Save time, and lots of worry, by entrusting this work to EVANS — in the first place. 

EVANS FILM MFG. CO., 416-24 West 216th St., N. Y. City. 



Telephone 
Audubon 6&81-2 



Ask the Exhibitor who knows. He will tell you that his success and prosper- 
ity is due to Screen Results. 

Over 9800 exhibitors the world over are enjoying prosperity and are successful because they did not fall for 
the smooth talk of a screen salesman. They bought a tried and proven article, made by a firm whose nine years' 
experience assured quality, guaranteed results — projection contentment. There is one screen and one only. 



MIRROROID 



Sold the World Over by AH Reliable Dealers at 
33 1/3 Cents a Square Foot. Why pay more ? Yes, why pay more for an airbrush makeshift — 

an imitation? 

Mirroroid is made in three tints — silver white, pale gold, silver flesh. Seamless. Get our large, free samples. Let 
us show you. 

The J. H. GENTER COMPANY, Inc., Newburgh, N. Y. 

THE LARGEST MANUFACTURERS OF SCREENS IN THE WORLD 



$4.80 A Big Saving Each Year $4.80 

On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the single 
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving 
of four dollars and eighty cents yearly on direct subscriptions. In addition you get your paper earlier. 

It will pay you to fill out this blank and mail at once with your remittance. 



ONE YEAR $Ut 

SIX MONTHS $1 Jt 

See title page for rates Canada and Foreign 

MOVING PICTURE WORLD 

17 Madison Avenue, New York 



Cut out and mail 



Pleaae Fill in __ 

the Name of Your Thoatro . 



March 3, 1917 



THE MOVING PICTURE WORLD 



1425 



FULCO THUMB TACKS 

s, ■!■«.• a ll.iKiiii.lt- of Ilai-a 
Every exhibitor needs them 
for quickly and neatly mount- 
ing photos, lithos. announce- 
ments, etc. Put up in two 
sizes— 100 in a box. PRICES— 
SIZE No. 3, PER POX. 15c; 
SIZE No. 4. PEK BOX. 20c. 
We also have in stock an im- 
ported brand in No. 3 size. 144 
in box. at 22c. Postage extra. 
Also a variety of fancy headed 
thumb tacks. 
E. E. FULTON CO.. 152 W. Lake St.. CHICAGO. Exhibitors' Supplies and Equipment 




BARGAINS IN MACHINES 

Twenty-two machines slightly used, first class 
condition, Simplex, Power's 6 A's, Power's 6's, 
Edison B's, and Edison D's. Low prices, quick 
sales. 
CHAS. A. CALEHUFF, 1233 Vine Street, Philadelphia 



BE YOUR OWN CENSOR 



IN the little things that will finally make or 
break you as a first-class exhibitor, you 

must learn to be your own censor. If the patronage and 
policy of your house are of a high order, you will immediately 
see the vital need of our 

4-Page Program De Luxe 

the latest and best example of artistic program 

production. The De Luxe comes in twelve beautiful designs 
and is printed in three colors, the two inside pages being 
devoted to your full weekly program. You can 

Without a Penny's Cost 

let this artistic feature build your prestige by inviting a few 
advertisers to use the back cover. Territorial protection 
guaranteed. Samples will come to you for the asking. Ask 




Cahill-Igoe Company p, 



irect Advertising Specialists" 
117 W. Harrison St.. Chicago. 111. 



Projection Engineer 

Is your icreen result unsatisfactory? 
Is your projection current costing too much? 
Are you planning a new theatre? 

Are you contemplating the purchase of new Equip- 
ment? 

Theatre plans examined and suggestions made as to 
operating room location. Operating rooms planned, 
etc., etc. Will personally visit theatres in New York 
City or within 300 miles thereof. Fees moderate. 

(^°o u w a h l i l m) F.H. RICHARDSON ( K Y N °oV^ 



HIM/ 



Room 1434, 22 E. 17th St., New York City 



For the fullest and latest news of the moving picture 
industry in Great Britain and Europe. 

For authoritative articles by leading British technical 
men. 

For brilliant and strictly impartial criticisms of all 
films, read 

THE BIOSCOPE 

The Leading British Trade Journal with an International Circulation 

American Correspondence by W. Stephen Bush 

of 

"Movlnc Picture World" 

85 Shaftesbury Avenue, London, W. 

Specimen on Application 




Ornamental 
Theatres 

PLASTER RELIEF DECORATIONS 

Theatres Designed Everywhere 

Send for our 1916 catalog. It contains forty 
beautiful full-page illustrations — some in colon 
— of theatres we have designed and decorated. 
It shows several styles of ticket booths, lighting 
fixtures and ornaments; it will give you many 
valuable ideas for decorating your new theatre 
or improving the looks of your present one. 

Send Us Sizes of Theatre for Special Designs 

THE DECORATORS SUPPLY CO. 

Archer Avenue and Leo Street, CHICAGO, ILL. 



I 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1426 



THE MOVING PICTURE WORLD 



March 3, 1917 



EAT, DRINK AND BE MERRY 



at the 



Movie CarnivalandBall 



of the 



Associated Motion Picture Exhibitors of Brooklyn and Long Island 

New York Branch No. 3, M. P. E. L. of A. 
~ to be held at 

Stauch's, Coney Island 

FEBRUARY TWENTY-FIRST 

EVENING BEFORE WASHINGTON'S BIRTHDAY 

ADMISSION ONE DOLLAR 




Douglas Fairbanks 



and 



Anita Stewart 

will positively 

lead the 

GRAND MARCH 

of Photoplayers 




Photoplayers' Popularity Contest for King and Queen 
of the Carnival, now going on in the Brooklyn "Eagle." 
Vote for your Favorite. 

How to get there : Special trains will leave every few 
minutes from the Brooklyn Bridge Terminal and the 
Fourth Avenue Subway (Municipal Building). 

Parking Space for 1,500 Automobiles. 



March 3, 1917 



THE MOVING PICTURE WORLD 



1427 



"A Work Worth Any Man's Best" 



The ' 

Actors' 

Fund 

of America 




]ONG, long ago a 
wise man said 
"Charity begins 
at home." Right 
now there are 
charities within 
the great stage family of Amer- 
ica, calling for aid and calling 
with a firm confidence that the 
actor and actress will not fail 
their own. 

Tell us now what you 
will do to help 

You can solicit donations 

You can obtain merchandise 

You can enlist volunteers 

You can organize booths, etc. 

The great 
Actors 9 Fund Fair 

is only a few weeks away. 
Come and see us. We need the 
earnest help of every one on the 
stage. Give us yours unspar- 
ingly now when we need it. 



Actors' Fund Fair 

Hotel Astor, New York 



1428 



THE MOVING PICTURE WORLD 



March 3, 191 



"SEVENTEEN YEARS OF KNOWING HOW 



M 



When You Are Interested 

IN LONG DISTANCE PROJECTION 

OF MOTION PICTURES 

THINK OF THE RECORD MADE BY 

POWER'S CAMERAGRfPH 




AT MADISON SQUARE GARDEN 

NEW YORK CITY 



300 



FOOT THROW 



34 



FOOT PICTURE 



NICHOLAS POWER COMPANY 

NINETY GOLD STREET NEW YORK CITY 



ol. 31,*No. 10 



March 10, 1917 



Price 15 Cents 



vT\T^AyiJL\yi3yjrA3£yAS^^ 







THB FII/M 



EXHIBITORS' 
eUIDE> 




will have a distinctive quality, power and 
Box-office attraction value that could be 
obtained only. with such great artists as 

MAE MARSH 
MARY GARDEN MAXINE ELLIOTT 

JANE COWL MADGE KENNEDY 

who, under contracts for all of their screen 
appearances, are exclusively Goldwyn stars 




^MzMtMxS&e 



**e**rsA,,,,,,,»»>>>>mnm\\:; kiwm^w^ 



GOLDWYN PICTURES CORPORATION 
Telephone: Vanderbilt II 16 East 42nd Street, New York City 



??y/////// / / / ! 1 1 1 ! II l\\ WW w WWW^^ 





■^^«^^/^€li^^ 



^'fliMMMMH<y<y<Mftlfc)MttttttKKM(K>M« 



Post Office Box 226 

Madison Square Station 



NEW YORK 



17 Madison Avenue 

Telephone Madison Square 3S 10 



aM»tt»»Btttt»M|frMWftftttftlfcttttH,ttB»»Btt 



^jBHOMC^Mfc^^ 



TENTH ANNIVERSARY NUMBER 




ElMMi 











MAX UNDER 



has come and 
conquered all in 
his first comedy 



Max Comes Across 



Read what the critics say: 

"Max Linder's humorous powers to 
evoke laughter are irresistible. * * * 
He has grown in power as a magic mirth 
maker. * * * His art to create 
laughter does not relv on vulgar inci- 
dent." 

Jas. S. McQuade, Moving Picture World. 

'"Max Linder's first American-made 
comedy holds one great promise for this 
comedian's future work. * * * . He 
undeniably has a greater ability for facial 
contortion, both comic and dramatic, 
than any other screen laughmaker 
* * * 'Max Comes Across' is a 
noteworthy production." 

Dickson G. Watts, N. Y. Morning Telegraph. 




1432 



THE MOVING PICTURE WORLD 



March 10, 1917 








9fed 
Zoathev 

SPhoto Clays' 
press it 



wiHv the d&tmcr 
Uangfecrof tKc Groat 

Jouthwotfr 

ITU 



I 



tiso MadfeoiK AN ^NGal Hart 

Roberta Wf Iron 
Molly Maloae 

and auptendid xupportiT^ 

Of - 

The Story cf.a Prima ^J| A thrilling' Drama °f suspense, 
Donna'i' Heroic .samf toe jlpU Power -LovG^Ronwi^, 





r->- 



:■:■:■:-:-:■■-• 

ntff. 

V.V.V.V. 



>«• 



41 



a Deal Novel ry 



This RED FEATHER feature is a five-reel combination enter- 
tainment — the first part a drama with a big punch with Cleo 
Madison, Molly Malone, Roberta Wilson and Jack Nelson as stars; 
directed by Geo. Cochrane; the second part the biggest Western 
ever filmed in two reels with Neal Hart, Joe Rickson, Edward 
Hearn, L. M. Wells and Janet Eastman; written and directed by 
Geo. Marshall. 

The two sections are two totally different stories, having no con- 
nection except that together they constitute a five-reeler of the 
finest entertainment. The first part could easily have been 
stretched to five reels and the second to three — so that in reality 
you are getting EIGHT REELS OF SUPREMELY GOOD 
DRAMA IN FIVE REELS. 

Boost this as a novelty. Then ask your patrons how they like the 
idea. Then TELL US. This is a box-office attraction that will 
please. Profit by it. 



BOOK THROUGH ANY UN1VEGJAL EXCHANGE. 



March. 10, 1917 



THE MOVING PICTURE WORLD 



1433 



Watch for 

The TJi\rxVEx*,r*AXrfV* 
THi*illi»ff Mwtews Serial 
Mart Rtonas^RaJfrle PKo*o- 
Plaij Eve** FiXmed ^ f? 2* 



So* 



&, 



I 



IKrec*££dlnj Stuart Pafo:n> 
Jfom,5lnjJ.6mbbAlftxd2idpr 
from the Popular Kovel 
bn& EurtaceHal© Ball 

SOON v 



><* v* 









.♦"eS 9 






yo 





THE 

umiver*t.ai- 



&? 1 



LSI 



I 



ftoKUlM 

.. VORKE riORR.OV P J v TOJRIKvT> 
BVTHE CELEBRATED WOVE t.IX'Tr 

GEORGE BROr^TOM HOWARD 
>♦ PROIHJCEDimBERPEW0N/fl.DimTIOW0FMR.H(W«RP 

./ "UNIVER5KL SPECIALPELEASE 

^ # BOOK NOW THROUGH ANY UNIVERSAL EXCHANGE fcft 



* 



1434 



THE MOVING PICTURE WORLD 



March 10, 1917 



// 




£ 




Special Releases on the Universal Program 
for the Week of March 19th, 1917 

RED FEATHER— "THE SCARLET CRYSTAL" (Five-Reel Drama)— Her- 
bert Rawlinson. 

NESTOR— "WHEN THE CAT'S AWAY" (One-Reel Comedy)— Eddie Ly- 
ons, Lee Moran and Edith Roberts. 

L-KO— "DEFECTIVE DETECTIVES" (Two-Reel Comedy)— Phil Durham. 

POWER'S— "THE STRANGEST ARMY IN THE WORLD" (One-Reel 
War Special). 

IMP— "THE PERILS OF THE SECRET SERVICE," Number Three, "THE 
DREADED TUBE" (Two Reels)— Kingsley Benedict. 

UNIVERSAL— SCREEN MAGAZINE— Issue No. 11. 

JOKER— "WHOSE BABY?" (One-Reel Comedy)— Gale Henry and Will- 
iam Franey. 

POWER'S— "THE LOVE AFFAIR OF IMA KNUTT" (Comedy Cartoon) 
and "ARTISTIC CHINA AND JAPAN" (Dorsey Educational; Split 
Reel). 



2fR**k 
of Box 
Office 
Attrac- 
tion? 

EVERY 
WEEK 




JO 



Carl Laemmle, President . 

Tne Urgeit Film Mwafacturinj . 
' Concern ia the Ihtoerss" 

1693 Broidway - Nsw York 



Regular Releases on the Universal Program f + 
for the Week of March 19th, 1917 



o 



GOLD SEAL— "THE RAID" (Three-Reel Drama) -Neal Hart. 

VICTOR— "BLACK MAGIC" (One-Reel Comedy) and "LAND MARKS OF 
FRANCE" (Scenic; Split Reel). 

UNIVERSAL ANIMATED WEEKLY— Weekly No. 64. 

LAEMMLE— "OLD FAITHFUL" (One-Reel Sea Drama)— Leah Baird and 

Wm. Shay. 
VICTOR— "THE TOPSY TURVY TWINS" (Two-Reel Comedy)— Carter De 

Haven. 
BIG U— "THE REBEL'S NET" (One-Reel Drama)— Grace Cunard and 

Francis Ford. 
NESTOR— "IN AGAIN OUT AGAIN" (One-Reel Comedy)— Eddie Lyons 

and Lee Moran. 
BISON— "COIN' STRAIGHT" (Two-Reel Western Drama)— Harry Carey. 
REX— "THE BOYHOOD HE FORGOT" (One-Reel Drama)— Phillips Smal- 

ley and Antrim Short. 
REX— "THE GRUDGE" (Two-Reel Drama)— Wm. V. Mong, Irene Hunt 

and Zoe Rae. 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1435 








THREE hundred and sixty-five days a year 
we are striving to produce the unusual, because 
we believe the exhibitor will soon realize the 
importance of his single-reel pictures — the kind 
that we produce combining three in one — 
scenic, story, comedy. You will find these 3 
important elements, in our one-reel Robert C. 
Bruce, American Adventure Series. 



IN one trade review a prominent critic wrote 
regarding our "Mammals of Strange Form" from 
Ditmars' "Living Book of Nature": "It gives 
the spectator a laugh hand in hand with a lesson; 
. . . is one of the most comical sights we 
have seen in a month — Chaplin was the other." 
These pictures also combine 3 in 1 — educational 
story, comedy. 



Book the Ditmars' 

Quality Film Company, Pittsburgh, Pa. 
WESTERN PENNSYLVANIA and WEST 
VIRGINIA 



Photoplay Exchange. 

Utah 
I'TAII, COLORADO. 

NEW MEXICO 



Salt Lake City. 
WYOMING and 



Lambson Film Exchange, Seattle. Wash. 
OREGON. WASHINGTON, IDAHO and 
MONTANA 

Educational & Children's Films Co., 

Kansas City. Mo. 
MISSOURI. KANSAS, IOWA and 

NEBRASKA 



Metro Pictures Service, Pittsburgh. Pa. 
OHIO. WESTERN PENNSYLVANIA and 
KENTUCKY 

Broadway Feature. Film Co.. Detroit. 

Mich. 
MICHIGAN 

Metro Pictures Service, Chicago, ill 
ILLINOIS and INDIANA 

Metro Film Service, Washington. D. C. 
DEI. AWAKE. DISTRICT OF COLUMBIA, 
MAK1 LAND ami VIRGINIA 



719 TMVENUE 



ooooooo 



ONE of the world's largest theatres — The 
Strand, New York — has been featuring these pic- 
tures foi the past eighteen consecutive weeks, and 
will continue. 



Living Book of Nature" at the 

Broadway Feature Film Co., Detroit, 

Mich. 
MICHIGAN 

Celebrated Players Co., Chicago, 111. 
INDIANA and ILLINOIS 

The J. A. Cressey Interests. Dallas, Tex. 

TEXAS. OKLAHOMA. ARKANSAS, 
LOUISIANA. ALABAMA. GEORGIA, 
FLORIDA. TENNESSEE and NORTH 
and SOUTH CAROLINA 

Standard Film Service Co., Cleveland, O. 
OHIO and KENTUCKY 



Book our other Scenics and Educationals at the 



Photoplay Exchange. Salt 
Utah, and the 

Photoplay Exchange. Denver. Colo. 

SOUTHERN IDAHO. EASTERN MON- 
TANA. WYOMING. UTAH COLO- 
RADO and NEW MEXICO 

Peerless Feature Film Exchange. Inc., 
Philadelphia, Pa. 

EASTERN PENNSYLVANIA and SOUTH- 
ERN NEW JERSEY 

Consolidati d Film Corp., 
unci Los Angeles, Cal. 
ARIZONA. CALIFORNIA and NEVADA 



Educational Films Gdrporaoon 



1436 



THE MOVING PICTURE WORLD 



^k^J^^^^i^^^^i(^^^^ii^m^M^f^ 






JSf&i'-. 



■ 



■ 
■ 



v^TiKfi 






fekm 



IGHtS 



P 



A REMARKABL 
YORK'S BROADWAYS! 
UNBEfMto^ !: H 



■?*«I:3s3-i«», 



FRPM!„ 



HW.-iiiia 



rt 



i*' 



W;$t£ N tw /YORK city; 



^LE^TE^I 



^g^ l 



March 10, 1917 



THE MOVING PICTURE WORLD 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1438 



THE MOVING PICTURE WORLD 



March 10. 1917 




Her life Hasted hy enviroinrient^she became 
a social vulture wred^n^ one mans career 

and slaying another 

WILLIAM FOX 



PRESENTS 



VIRGINIAPEARSON 

Sister Against Sister 



WRITTEN BY MARY MITRILLO 



DIRECTED BY JAMES VINCENT 



FOXFILM COMEDY SERVICE 

-MacK 5 th WILLIAM FOX. Pre sents 
Henry Lehrmstn's Master Covvtedy r* 

THE HOUSE OF TERRIBLE SCANDALS 

The biggest, funniest, most smashing comedy ever marie 

•Any exhibitor can showit, because -— J 

Foxfilm Comedies are released 
Independent of Regular Fox Program rn 



■■■■■■■■■■■■I 




BLUEBIRD PUGTOPLAYTEi 

Pae^ENT ELLA MALL in 

"POLLY-BEDHEAD" 

THE FAMOUJ^'POLiyODiyJTOKIK 
BY EDGAR. JEP^ON COME TO LIFE 

DIRECTED r ■ 

JACK CONWAY 



BLUEBIRD PHOTOPLAY/ 

THE biggest nev?s in the film -world today ._' — 
"BLUEBIRDS HAVE ARRIVED." 

If tKat means nothing to you, -we snail proceed to elucidate. 

From even? section of this big and prosperous country come 
letters bj) tne hundreds — from fans; from Exhibitors; from 
Exchange men — that prove beyond the shadow of a doubt 

that THE PUBLIC IS DEMANDING BLUE- 
BIRD PHOTOPLAYS. 

The big point for you to consider is that BLUEBIRD 
Photoplays (Inc.) was the first producer to buck the star 
system — the ruinous practice that has been responsible for 
the high-priced but lov?-grade features that \xa\>e wrecked 
manp an Exhibitor. 

Tke BLUEBIRD announced its policy^ of "The Play's the Thing" in 
the most extensile moving picture advertising campaign ever launched, 
in the Saturday Evening Post. Everyone said BLUEBIRD was wrong — 

MOW — not only the fans and the Exhibitors and the Exchange men 
are convinced BLUEBIRD was right— hut OTHER PRODUCERS 

ARE ATTEMPTING TO FOLLOW THE BLUEBIRD LEAD. 

What's the answer? BLUEBIRDS are getting the money\ That's 
all there is to it. If you vJant to pack $our house ; add prestige and 
popularity to your theatre's reputation ; increase ;pour bank roll, and 

QUIT WORRYING ABOUT YOUR SHOW— BOOK 

BLUEBIRD Photoplays. 

Book thru >>our local BLUEBIRD Exchange or thru 

Executive Offices, BLUEBIRD PHOTOPLAYS (Inc.) 

1600 BROADWAY. NEW YORK 



March 10, 1917 



II 1 ' MOVING PICTURE WOKLU 



1439 







Jesse L. Lasky 



Prese 



GERALDINE FARRAR 



as Joan of Arc i 



in 



Cecil B. de Mille's 

cinema masterpiece in eleven parts 

"Joan The Woman" 

by Jeanie Macpherson 

STILL PLAYING 



to capacity at 
the 44th Street Theatre, New York 

and the 
Majestic Theatre, Los Angeles, Cal. 

Cardinal Film Corporation 
485 Fifth Avenue, New York 



'"Illllllllll- 



mm 
m!m 




'::!'« 



1440 



THE MOVING PICTURE WORLD 



March 10, 1917 





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729 Seventh Ave. 



New York City 




March 10, 1917 



THE MOVING PICTURE WORLD 



1441 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1442 



THL MOVING PICTURE WORLD 



**+**. 



March 10, 1917 



-^7 



Cpc mmount 



Seven Day Pictures! 



Paramount Pictures are seven-days-a-week pictures, not Mon- 
day, Tuesday or Wednesday pictures, but every-day-in-the-week 
pictures. 

Paramount doesn't exploit this picture or that picture, because 
the quality of 

is consistent throughout. Paramount Pictures are the kind of 
pictures that keep your business running steadily and profitably 
— not one big feast week and then two or three weeks of famine — 
but a steady increase on the right side of the balance sheet. Your 
patrons know what "A Paramount Picture" means. 

Take the Paramount Pictures for this week and next month, for 
instance, as listed on the opposite page. • 



^aramMwt&Picture& (ar/Mxratiofv 

K~S FOUR EIGHTY FIVE L-/ FIFTHAVENUE V_^ el FORTY FIR5T ST. 

NEW YORK, hl.Y. 
Controlled by FAMOUS PLAYERS-LASKY CORPORATION 



Member of National Association Motion Ticture Industry 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10. 1917 



THE MOVING PICTURE WORLD 



,»**». 



^^aramcmrit^fiietUreS^ 



Here is the convincing part of this advertisement — in fact, the 
most convincing part of any Paramount advertisement — the 
pictures themselves. 



Marguerite Clark 

Blanche Sweet 

Marie Doro 

Kathlyn Williams 

Pauline Frederick 

Wallace Reid and 
Myrtle Stedman 

Jack Pickford 

Vivian Martin 

Sessue Hayakawa 

House Peters and 
Myrtle Stedman 



The Fortunes of Fifi 
Those Without Sin 
Castles for Two 
Out of the Wreck 
Sapho 

The Prison Without 

Walls 

The Dummy 
The Spirit of Romance 
The Bottle Imp, 
As Men Love 



Famous Players 

Lasky 

Lasky 

Morosco 

Famous Players 

Lasky 

Famous Players 
Pallas 
Lasky 
Pallas 



Feb. 26th 
Mar. ist 
Mar. 5th 
Mar. 8th 
Mar. 1 2th 
Mar. 15th 

Mar. igth 
Mar. 22nd 
Mar. 26th 
Mar. 29th 



Can you afford to let your oppo- 
sition have Paramount Pictures ? 



L-/ FOUR EIGHTY FIVE \~S FIFTH,WENUE V_^ at FORTY FIRST ST. 

NEW YORK, N.Y. 
Controlled by FAMOUS PLAYERS-LASKYrCORPORATION 



Member of National Association Motion Picture Industry 



1444 



THE MOVING PICTURE WORLD 



March 10, 1917 



llllUIIIIIIIIIIIIIIUillllliilH 

C5old\yy 




icturcs 






ADVISORY BOARD 

SAMUEL GOLDFISH, 

Chairman 

EDGAR SELWYN 
IRVIN S. COBB 
ARTHUR HOPKINS 
MARGARET MAYO 
ROI COOPER MEGRUE 
ARCHIBALD SELWYN 
CROSBY GAIGE 



Goldwyn Invites 

the Exhibitors' 

Confidence 

FIVE THOUSAND applications for ser- 
vice received by Goldwyn in two weeks 
indicate the eager and alert interest 
of exhibitors in its officers, its stars and pro- 
ductions. 

It is most significant that virtually every 
letter contains statements like these: 

"It is indeed encouraging to us who have 
a great deal invested in the picture business 
^o see such an alliance of literary brains, effi- 
'cient management and great stars combined 
under able leadership." — Samuel Katz, Amal- 
gamated Theatres Corporation, Chicago, 111. 

'.'You seem to be an exception in believ- 
ing that a small house has the right to live; 
that the small exhibitor is still a powerful 
factor." — Henry Bishop, Bishop's Theat're, 
Hoboken, N. J. 

"Goldwyn's announcements portend the 
entry of a producing concern whose influ- 
ence will be felt everywhere at the time of 
its first release." — A. F. Brentlinger, Orpheum 
Theatre, Fort Wayne, Ind. 

It is to be assumed that an organization in- 
spiring this confidence months before releas- 
ing its first picture possesses the brains and 
ability to maintain and strengthen this confi- 
dence after getting under way. 

(Mdwyn^flbictures 

Corporation 

16 E. 42nd St., New York City 

Telephone : Vanderbilt 11 



mm 



March 10, 1917 



THE MOVING PICTURE WORLD 



1445 



Jane 
Cowl 



This young and beauti- 
ful emotional star is one of 
the ablest and best known 
celebrities of the Ameri- 
can theatre. Her tre- 
mendous following on the 
stage will be magnified 
many thousands of times 
when she appears on the screen as the 
exclusive star in Goldwyn Pictures. 

The able critics of the influential 
newspapers of the nation welcome this 
lovely woman into pictures with these 
enthusiastic comments: 

LOUISVILLE HERALD: "A woman of unusual talent 
and remarkable beauty, known all over the Union." 

PITTSBURGH POST: "Goldwyn in Jane Cowl has 
signed America's greatest emotional actress." 

BOSTON TRAVELER: "Jane Cowl is known all over 
America and deserves to be, for she is one of our great- 
est actresses." 

TOLEDO TIMES: "Jane Cowl is known to millions as 
the star, 'of 'Within the Law' and 'Common Clay.' " 

CHICAGO AMERICAN: "Jane Cowl is one of the big- 
gest staf% of the stage. She will be an even bigger screen 
star." 

NEW YORK SUN: "Sarah Bernhardt in her 'Vive La 
Fram£' when she chants at the end of 'From the Stage 
to the Field of Honor' does not reach a higher emotional 
pitch or obtain a more telling effect than Jane Cowl when 
she ends her phrase with the same words." 

BUFFALO TIMES: "One of the best actresses on the 
American stage and perhaps the loveliest." 




OAKLAND TRIBUNE: "Goldwyn has landed another 
of the biggest stage stars in Jane Cowl — able, brilliant and 
beautiful." 

GALVESTON NEWS: "Bringing Jane Cowl into pic- 
tures is a notable achievement for Goldwyn." 



Ooldxyyn^picturcs 

Corporation 

1 6 East 42d Street New York City 

Telephone : Vanderbilt 11 



1446 



luL moving picture world 



March' 10, 1917 



Greatest 
Special 





Selected by 



UM * £• 



THEATRE 

tor NewYork 
1 run 



SARAH 

BERNHARDT 

in her Greatest Triumph 




Written by JEAN RICHEPIN, Member of French 
Academy, Directed by LOUIS MERCANTON 
FRENCH GOVERNMENT part owner of this 
wonderful seven reel SPECIAL 



In the next issue of this trade paper we 
will announce the names of the successful 
releasing exchanges in the various 
territories. 



In Answering Advertisements, Please M cVcn C12 RiCVING PICTURE WORLD. 



March 10, 1917 



TIIK MOVING PICTURE WORLD 



1447 



" : ^ ■ ' ' ,, ' '...;.... 



Excellent^^ 

Wfell sustained 

Excellent 



SPECIAL REPORT 

of 

The National Board of Review of Motion Pictures 
70 FIFTH AVENUE 

NEW YORK an 



To Paths ?l\m Bxo hanpea, Inn. 

Gentlemen 



majority comment on your phc 

d^_f6 real a) 

art) of Review on - — .Jgahraarj' 14th 



portrayal of Enplls 



Atmospheric quality of scenic ,etiir. B JUlBflUally 

, , harmonious 
o<! produciion(«?.captlonallj. a_c_curfltfi_ 



life In the 16th Century 

r Excellent 



Oood 
Good 

Good 
'Fine 



General Comment ^ he Committee were a unit In the ir pleas ure 
Th e ecttlnpa are _full_of _Enpll ah atmoephere . The 
saintly Vlcar_excellently done by Mr. Warde. Rea d 
ere of Goldamlth will be delighted. It renewa_ 
faith In human nature 

ENTERTAINMENT VALUE -This term ippliea lo all thil which U eotcrtlinini or inltrctt 
BDOCATIONAL VALITB.— Tbii ttna applies to pielote« tb»l tit intiructire in science, iodoilij. 



Pathe-TKani 

present 




witK 



Mr.Frederick Warde 

Boc&edex^ 

Super-Feature Dept 



EXECUTIVE OFFIGES 

25WEST 45i SX :M£W YORK 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1448 



THE MOVING PICTURE WORLD 



March 10, 1917 



THE BEJT ADVERTISED 



Ar ^TH A r m ^ 

OHJ^AIOTION PICTURE Mrw* 






VIVID IHTEHSE DRAMA 






«»4F 



# 



5^201 







«#* 






y. 



«^ 




r. ~~ 










M'-HMQWl 



SINGLE WAITED FOOT, 
OCCUPYING THE 5AME 
RELATION TO M0RM0NI5M 
THAT"A BIRTH OF A NATION" 
DOES TO THE COLORED QUESTION. 

- VARIETY 



"5TRAIGHT 

sS? OF MCAN UfE. 



MURRAy 



March 10, 1917 



THE MOVING PICTURE WORLD 



1449 



5CREEA FEATURE- AMERICA 







! >5^ ° *^B 


$8 




-tfe«i 




^WlM* 












^S^SSsssS 8 



OF 



CONTROLLED By 







Mm 



Benjamin Friedman, Pres. 

HILLERlWILK 

Sellirv^ Ageafs 

SUITE. 92.4- 

Longacre Building 
N^wYork 



the. 

MORMON 
MAID 15 A 
FEATURE THAT 
CAM BE &00KED 
FOR A THEATRE. 
CATERING TO AMY 
CLA55 OF AUDI E MCE '.' 

- DRAMATIC MIRROR 



jbi 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1450 



THE MOVING PICTURE WORLD 



March 10. 1917 




PROVEN 

SEAT- SELLERS 

Past releases have demonstrated con- 
clusively the seat-selling power of the big 
DEPENDABLE program of World Pictures 
Brady-Made. 

Coming releases will furnish unbeatable 
proof and set new seat-selling records. 

Look at this list of releases: 

MARIE DRESSLER in "Tillie Wakes Up." 

ALICE BRADY in "The Hungry Heart." 

GAIL KANE in "The Red Woman." 

CARLYLE BLACKWELL, June Elvidge, Henry Hull and 
Muriel Ostriche in "A Square Deal." 

ROBERT WARWICK and June Elvidge in "A Girl's Folly." 
ETHEL CLAYTON and Rockcliffe Fellowes in "The Web of 

Desire." 
ALICE BRADY in "The Dancer's Peril." 

CARLYLE BLACKWELL, June Elvidge, Arthur Ashley and 
Evelyn Greeley in "The Social Leper." 

Study the list, make your comparisons and 
determine now to run these ABSOLUTELY 

DEPENDABLE SEAT -SELLERS in your 
theatre! 



March 10. 1917 

mmmmmmmmmmmmmmmmmmmm 



.THE MOVING . PICTURE WORLD 



1451 



WILLIAM A . B IIADY 
WORLD PICTUJIES 









CLAY 






u 



in 



The Web of Desire 

with ROCKCLIFFE FELLCXWES 

Directed b^E MILE CHAUTARD 



m* 



1452 



THE MOVING PICTURE WORLD 



March 10, 1917 



]SELZNICK#PICTURE5 




WID GUNNING SAYS 

IrTWiD's" 

"THE PRICE 
SHE PAID" 

Is the Best 

CLARA 

KIMBALL 

TOUNG 

PRODUCTION EVER SCREENED 

ThisWonderfuI Adaptation, 
of David Graham Phillips 
Great Hovel of Society 
Life Is Mow Keady for 
Release * * * 

directed By 
CHARLES CISLVrr 

Albert Capeltani. Pirecior Genl 



HARRY RAPFS 
Presentation of 




mRWKK 



THEARGYIEOKE 

COS> 

HAS PROVED A WINNER. 
FROM THE START 



c-0-» 



It is an Irresistible De- 
tective Romance Adapt- 
ed By Permission of- 
Klaw & Erlan^er from the 
Immensely Successful Pl^ 
By Harvey cJ. O'Hiwins, 
Harriet ford.andWmJ.Diirni 

Directed By 

mfflw.iEE 



t^m 




March 10, 1917 



THE MOVING PICTURE WORLD 



1453 



/ /^ 



SELZNICK®PICTURES 



HERBERT 
BRENONS 

NEXT PHOTO PLAY ACHIEVEMENT 

Presenting 

MflNX'KB 

Irv. 

w 

WSBM 

IS EVEN MORE DRAMATIC 
THAN. 

WAR BRIDES 

ADAPTED FROM ONE Of THE 
IMMORTAL VICTOR HUGO'S 
GREATEST WORKS. « . 

FOR RELEASE IN MARCH 






cJGSEPH n.SCHENCK 
Preservhs 

NORMA 
1M2IATWE 



fl 



" THE LAW °f, 
COMPENSATION 

£y 
Wilson Aizner 

(Co -Author Wfth Faul Aansirongofi 
^Jiiiuny Vbtenilne &T{je&eeprurt>1«?/ 

A Powerful Drama of .Mod- 
ern Life that will Prove a 
Worthy Successor 6b This 
Charming Star's SXosf 
Recent Triumph •> o o o 



<►$» 



w 




w 



X 



1454 



• 



THE MOVING PICTURE WORLD 



March 10, 1917 



hm*k9^$$$ 



/-> 



^ 



A Picture M 

wr excellence 

THE 
WHIP 

Directed by MAURICE TOVBNEVIt-SneeU 

STUPENDOUS PRODUCTION 

For Information Write or Wire 

PARAGON FILMS Inc. 

<>24 Lontfacrc Building NcwYorkCit/ 



Js^s# 



: «^af^ 



k\ 



£mi 



£ 



mm) 



r4»*. 



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i] ' ' ' • , ; .'■ ■ 

\ March 10, 1917 THE MOVING PICTURE WORLD 1455 

IIIIIIHIIIHIIIIHIIIII llllllll IIIHIIHI 



SUPERFEATURES,Ltd 

59 Victoria Street, Toronto 

Paid 

$25,000 in Cash 

for the Canadian Rights 

of 



THE 

WHIP 

After Seeing a Private Showing 

Address 

Paragon Films, Inc. 

924 Longacre Bldg. New York City 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1456 



THE MOVING PICTURE WORLD 



March 10, 1917 







TRIANG L 



RELEASES FOR WEEK OF MARCH 11th 



Fine Arts 

WILFRED LUCAS 

in 

"A Love Sublime" 

A fascinating and appealing story of a big hearted, hot- 
blooded Greek steelworker, whose love knows no obstacles. 

A play that is full to the brim of thrills and heart-throbs. 
A play your patrons will want to see more than once. 

A play that vouches for the continuance of Triangle 
supremacy. 



Ince-Kay Bee 

ENID BENNETT 



"The Little Brother" 

The second characterization of this wonderful new star. 

Miss Bennett's endearing appeal, her vivacity, her art, 
reach out from the screen and magically tell a living, story. 

"The Little Brother" is a drama of the adventures of a 
girl-waif who impersonates a newsboy It is full of laughter 
and pranks; of plot and action, of real life and real people. 




j<CKBi 



Mack Sennet Keystone 

CHESTER CONKLIN 

in 

"Dodging His Doom" 

A screaming farce that would make the Sphinx laugh. 

It's one great big riot of fun and action throughout, with a 
continuance of the rushing stunts that seem impossible. 

They ARE except for Mack Sennett. 

The exhibitor who passes Mack Sennett- Keystone 
Comedies, passes opportunity without recognition. 



r,^jw:^-jar.^Jk.\<^ 




V| RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION \7J 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1457 



PI CTU R 



^J^hen any product is without reputation 
or standing it requires big type and tre- 
mendous publicity to put it over. 

When any product has attained the re- 
putation of acknowledged superiority, it 
is only necessary to name thejiistributor. 

So, we merely wish to remind exhibitors 
that— 



Mach-Sennett-Keystone Comedies stand entirely alone as to quality and drawing powerj 

A price for every exhibitor, no 
matter how small. 



RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION 



Tbe California Motion Pictures 
Corporation 

— PR ESENTS • — ~ 
That unexcelled emotional star 

Beairiz Michelena 

~iti~r — 

The Woman who Dared" 



(in Mtven parts} 



A* tense dramatic production of big 
moments and climactical situations 
offering unlimited opportunity for the 
supreme emotional art of Beatrix 
Michelena. 

If interested communicate with 
ULTRA PICTURES CORP. 

Sole Distributors 
729 SEVENTH AVENUE NEW YORK CITY 






}M 



tmmmmmammmmmmam m i m ■ i «a— —— w —ii i m 







The California Notion Picta 
Corporation 

I*re*ejst* t3b# famous f*rin&& 0<»un» 

Beatrix Miehelena 

"The Woman 
who 

'in »»v»n part*! 

A dramatic powerful 
attraction seldom seen 
screen, 

An intensely gripping: love story 
involving a struggle between the 
sense, of duty to arse's country 
and a woman's love for a man. 

A woman matching her wits 
against the keenest diplomatic 
minds of Europe and winning. 

For any information regarding 
this production communicate 
with the 

ULTRA PICTURES CORP. 

Sate Distributor* 
729 Seventh Avenue New York City 



1460 



THE MOVING PICTURE WORLD 



March 10, 19 17 



If You're Tired of the Humdrum 
in Photoplay Stories 

If You're Yearning for Something New 
in Moving Picture Ideas 

You'll Be Intensely Interested In 



THE 



MONSTERofFATE 



Here's a real mystery story of 
the better type — a novel idea 
handled in splendid fashion. 
There is a big problem worked 
out, and the interest is sustained 
until the last flash on the screen. 
Months were taken 'in the stag- 
ing- of the production, and there 
are novelties galore in the pic- 
turization. 

"The Monster of Fate" is relish 
for the palate of a jaded motion 
picture public. 



State Rights 
Selling 

Wire or Write Toc^ay 
For Your Territory 

We Have Every Advertising 
and Publicity Aid You Need 



Hawk Film Company 



1600 Broadway 



NEW YORK CITY 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1461 




m 



PRESENTS /K CINEMA CREATION 




<HMSTI 



Hi MAYO-GUY COOMBS 
1REMER- HELEN ARNOLD 

JR PROMINENT SCREEN PLAYERS 

ST0 ^ WILLARD MACK k,ck or in 

DIRECTED BY. WILLIAM HUMPHREY 




PRODUCED BY THE ORGANIZATION 
WITH IOO PERCENT PRODUCTION RECORD 

IVAN FILM PRODUCTIONS,* 

126 WEST *6™ STREET NEW YORK CITY 



In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD. 



INC 



IS5 



1462 



THE MOVING PICTURE WORLD 

MUTUAL 



-March 10, 191 



READ IT YOURSELF 



WOODWARD THEATRE 

148 WOODWARD AVE 



COMIQUE THEATRE 

13-15 BROADWAY 



ROSE BUD THEATRE 

117-119 GRATIOT AVE 



LASALLE THEATRE 

200 RANDOLPH ST 



WOODWARD 

THEATRE COMPANY 



KCORPO.ATED 



306 BREITMEYER BUILDING 

"BIGGEST SHOWS" 

DETROIT. MICH. 

February 
Fifth, 
19 17. 



WE LEAD 
OTHERS FOLLOW' 



B. R. WILLIAMS. 

GEN MGR 



Mutual Film Co., 
97 Woodward Ave., 
City. 

Gentlemen: - 

Your inquiry regarding 
Vampire series before the writer, Beg to 
state that we have found the Vampire series 
a very good box office attraction. The 
photography, stories and characters are of 
the best and I am sure that anyone lucky 
enough to book this series will find it 
well worth their time, trouble and the 
price paid. 

Thanking you for 
booking us, we beg to remain. 

Yours very truly, 

WOODWARD THEATER COMPANY 



BRW.PM. 




§GaCmjoi)t> 



6aan)0Dt(b 



■*GOr)e, 




|GaCin)oot> 



FLUSHING. N. Y. 




■■mro* 



In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD. 



MUTUAL NEWJ 

" Wkal> Goiiuj Ok livTke Mutual" 

WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS EXCHANGES 



MARCH 10, 1917 



MARY MILES MINTER 
IS BEGINNING WORK ON 
NEW MUTUAL SERIES 

WORK has begun at the Santa Bar- 
bara studios of the American Film 
Company, Inc., on a new series of Mary 
Miles Minter-Mutual Photoplays. This 
popular star has achieved new laurels in 
each release made through the Mutual 
Exchanges. Each new Minter-Mutual 
Photoplay has won for her new friends — 
besides increasing the admiration of her 
former ones. Exhibitors all over the 
country report a steadily increasing draw- 
ing power on Minter subjects. Mary 
Miles Minter is more popular today than 
ever before. And now she is beginning 
work on a new series of productions that 
will still further increase her popularity. 
James Kirkwood to Direct. 

James Kirkwood — famous director — is 
again to supervise the Mary Miles Minter 
-Mutual Photoplays. All the skill, craft 
and imagination that he used to put into 
the Pickford films, when he was Miss 
Pickford's director, are now being devoted 
to bringing out the latent talent of Mary 
Miles Mrnter. He studies his star with 
the utmost care. He takes particular 
pains to arrange his productions so that 
little Miss Minter can display to the full 
her wonderful charms. Going still far- 
ther than that, Mr. Kirkwood is now him- 
self writing a vehicle for his popular lit- 
tle leading woman. It's title is "Environ- 
ment." It will be the first subject in the 
new series of Minter-Mutual Photoplays. 
Its release date will be announced later. 
Growing in Popularity. 

Exhibitors are truly amazed at the 
growth in popularity of Mary Miles Min- 
ter. Today Minter pictures are out- 
drawing those of practically any other 
star. The public has enshrined her as its 
newest idoi. Queen Mary today reigns 
over a far greater number of subjects 
than a European queen. Exhibitors 
everywhere will he anxious to make res- 
ervations for the new series of Minter 
subjects. Mutual exchanges are accepting 
reservations now. 



New Star's Auspicious Start 

"The Greater Woman." the first of the 
Marjorie Rambeau-Mutual Photoplays, 
opened auspiciously everywhere, and this 
charming star instantly endeared herself 
to the playgoing public. "Motherhood." 
the second Rambeau-Mutual Photoplay, is 
scheduled for early release. Work has 
already becnn on "The Debt." under the 
direction of Frank Powell. All Mutual 
Exchanges arc prcpjircd to accept book- 
ings on the entire Rambeau-Mutual series. 






Diiraimiirairaiiiiiiiiiiiiiiiiiiiiia 

Mutual Star Productions 
For March 



Week Beginning March 5th. 
Title. Lead. 

The Girl From Rector's 

Ruth MacTammany 



Week Beginning March 12th. 

My Fighting Gentleman jj 

William Russell j 

Week Beginning March 19th. 
The Painted Lie Crane Wilbur 

Week Beginning March 26th. 
Motherhood Marjorie Rambeau 



MANY MUTUAL SERIALS 

"A Lass of the Lumberlands," the Se- 
quel to "The Diamond from the Sky," 
"Fantomas," "The Vampirei," and 
"The Perils of Our Girl Reporter!." 

ARE NOW AVAILABLE 



Seven serials of tremendous drawing 
power are now available at all Mutual 
Film Exchanges. All of them are demon- 
strated successes — pictures with which 
exhibitors have actually "stood 'em up" 
for night after night. In fact, many thea- 
tres which have shown them once are 
placing repeat bookings, thus attracting 
many patrons who may have missed the 
first showing. Such continued photoplays 
as "The Girl and the Game," featuring 
Helen Holmes ; the Sequel to "The Dia- 
mond From the Sky," featuring William 
Russell and Charlotte Burton; "A Lass 
of the Lumberlands," featuring Helen 
Holmes; "The Secret of the Submarine," 
featuring Juanita Hanson and Thomas 
Chatterton ; "Fantomas" and "The Vam- 
pires," both from the house of Gaumont; 
and "The Perils of Our Girl Reporters," 
featuring Earl Metcalfe, Helen Greene and 
Zena Keefe, are available now at all Mu- 
tual Exchanges. If you haven't already 
shown them, you have overlooked one of 
the biggest opportunities of the day. 



Chaplin Starts On 

Next Laughmaker 

Charlie Chaplin and his fellow players 
have begun work on the newest of Mutual- 
Chaplin Specials. It is entitled "The 
Cure." The very title suggests numer- 
ous bits of comedy "business" exactly 
suited to the inimitable Chaplin. Release 
date will be announced shortly. 



MUTUAL FEATURE FOR 
THIS WEEK IS "THE 
GIRL FROM RECTOR'S" 

AS THE five reel Mutual Star Produc- 
tion for release this week, one of 
Broadway's most successful plays will be 
presented in film form. It is "The Girl 
From Rector's," Paul Potter's famous 
story of the bright lights. This production, 
on the speaking stage, was a tremendous 
success. It is known from coast to coast. 
Hundreds of thousands have seen it. Now, 
in film form, it will attract still other 
hundreds of thousands. The mere an- 
nouncement that "The Girl From Rec- 
tor's" is showing at a certain theatre 
should attract immense audiences. 
Sparkles With Life. 

The film version is as lively as was the 
stage production. It sparkles witli life. 
The gay cafes of Broadway are shown in 
all their glitter. Hosts of pretty girls, 
fascinating dancers, clever cabaret 
artists are seen just as they appear on 
the "Gay White Way." Flashing eyes, 
roguish smiles, fluffy lingerie, "register" 
on the film just as perfectly as you could 
see them in real life at any one of a score 
of gay cafes. By showing "The Girl 
From Rector's" you can bring Broadway 
with all its mirth and gaiety, its reckless 
revelry and "don't-care-what-happens" at- 
mosphere to your town. 

Stars Ruth MacTammany. 

Ruth MacTammany, the celebrated 
comedienne, is the featured star of "The 
Girl From Rector's." She gets every- 
thing possible out of the leading role, 
and all the glitter and glamour of Broad- 
way will be experienced by every audi- 
ence which witnesses it. It starts with 
a zip and ends with a whizz. It is full of 
"pep," snap and ginger and moves at 
express train speed from the first title 
to the last "fadeout." Bookings can be 
made now at all Mutual Exchanges. 



Gaumont Scores Scoop 

With Cuban Pictures 

Gaumont cameramen again proved 
their alertness last week in providing for 
the Mutual Weekly close-ups of the va- 
rious Cuban officials who were mentioned 
in the daily newspaper accounts of the 
revolution in that island. Exhibitors 
showing Mutual Weekly No. 112 were 
showing the actual pictures of places and 
people mentioned in the morning's news- 
paper of the same day. Bookings on 
this weekly topical are increasing daily. 
Mutual Weekly gets the live news first. 
It is becoming quite the common thing 
for the Mutual Weekly to contain in each 
issue from one to a half dozen scoops in 
picture form. 



MUTUAL 




^wwnwm 








MUTUAL 



American Film (omjSamjJnc, 



<nn o un c&S > 



Ina New Series of 

MINTER-MUTUAL PHOTOPIAYS 



This announces the coming of a new series of 
de luxe photodramas featuring the charming star 
— Mary Miles Minter. These productions will 
constitute the second series of Minter-Mutual 
Photoplays produced by the American Film Com- 
pany, Inc., at its Santa Barbara Studios. 

The first series of six Minter-Mutual Photoplays 
now playing throughout America, has unquestion- 
ably established the hi&h quality and exceptional 
box-office value of these American Film Company 
attractions. 

Now we announce a new series of productions 
featuring popular Mary Miles Minter. The first 
two plays of the new series are : 



"Environment" - 
"Annie for Spite" 



by James Kirkwood 
by Fred Jackson 



Titles of other productions in the series together 
with release dates, will be announced shortly. 
These productions are made under the direction 
of James Kirkwood. For bookings on both series 
of Minter-Mutual Photoplays exhibitors are re- 
quested to communicate with Mutual Exchanges. 

Produced by 

American Film Company, Incorporated 

Samuel S. Hutchinson, President 



§SN 



,&? 



isX "3 



Minter-Mutual Photoplay* Jittributed 

throughout America exclusively by 

the Mutual Film Corporation 



MUTUAL 



MEN 




MUTUAL FILM CORPORATION 
PRESENTS' 

ATableDlotelteitDeLrce 
fiiEfre Courses 




March 10, 1917 



THE MOVING PICTURE WORLD 



1463 



MUTUAL 



/ 
MUTUAL FILM CORPORATION 

'Shorty Hookr 

&md/L o/"m ADVENTUQEf OF 
SHORTY HAMILTON FEATURETTE? 

The grasping loan shark more than 
meets his match in "Shorty "and the 
"boys' oi the Anovhead Ranch.- 
Incidentally "Short/ rescues beaut/ 
in distress and rights 1 a wron£ ~ 

RELEASED FEBRUARY 26*. 

TroJuceJby MONOGRAM FILM? 
Released ttroxqh MUTUAL EXCHANGES 




1464 



THE MOVING PICTURE WORLD 



March 10, 191/ 




In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



■^^mgm^ 



ST ARTLING — spectacular— sensational— are the inci- 
dents depicted in each chapter of the new Helen Holmes rail- 
road novel — "The Railroad Raiders." It's in fifteen chapters — each jammed 
with thrills and dramatic climaxes. It's the most costly — most stupendous serial 
photoplay presented this year. It's the third big Helen Holmes success! You 
remember "The Girl and the Game" and "A Lass of the Lumberlands." "The 
Railroad Raiders" is a story that moves with the speed of an express train on a 
downgrade. It's full of action — punch — thrills! Based on real incidents in 
railroad life — backed by a tremendous national advertising campaign — this remark- 
able new serial offers exhibitors the best box-office magnet in years. The release 
date will be announced soon. Reservations for "The Railroad Raiders" are now 
being made at all Mutual Exchanges. 



$<;HvrcHms 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



1466 



THE MOVING PICTURE WORLD 



March 10, 1917 




r ; 



VOGUE FILMS. Inc.. Presents- 



"A RUMMY ROMANCE" 



TWO REELS 




RELEASED MARCH 4th 



FEATURING PADDY McQUIRE 



Here is a Vogue Comedy that 

fittingly illustrates Vogue's slogan,"Slap- 
stick With a Reason." It is uproariously funny. 
It is the kind of a picture that will keep any audience 
laughing from start to finish— and yet every bit of slap- 
stick—every comical bit of "business" is justified by 
the story itself — not dragged in solely for the purpose 
of getting a laugh. It's a story of moonshiners in 
the mountains and contains some beautiful exteriors. 
Directed by James D. Davis. Bookings now at All 
Mutual Exchanges. 

VOGUE FILMS, Incorporated 

General Offices: 6225 Broadway Chicago, Illinois 



C5B gag 3E3t3E3 T3g3Ett3Bg3C: 



& 






='./ 



' X; 



3 



r* 






In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1467 




Export Buyers 



The foreign sales of the Chaplin -Mutual Series have 
invariably brought the most extraordinary prices ever heard 
of or dreamed of in the film world. 

But the business done with these wonderful pictures 
has exceeded even the fondest hopes of the buyers who 
risked" such huge sums of money for the rights. 



a 



The Chaplin-Mutual Series has been advertised and ex- 
ploited in every corner of the globe in a manner so magni- 
ficent as to give unlimited possibilities for money making 
to the buyer who has the wisdom to adapt it to the methods 
of his own country. 

The Chaplin-Mutual Series is a wedge with which a 
film man can force his way into the market anywhere on 
earth. A few territories are still open- but negotiations are 
under way everywhere, so instant action is necessary if you 
want to take a crack at them. Phone or wire me at once. 

I have also the finest and most select line of new fea- 
tures, one and two reel comedies— specials or regular releases 
-for export. This is my specialty. I have no second hand 
film but can save you time and anxiety if you are looking 
for selected high class pictures. 






Chester Beecroft 



» .,*.* 15 




■• j fc ;"* 'i "B ttM*»M»~— — »' 



vm*'-®-* 




**nHr» 



71 West 23rd Street 
New York 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



•• 



I 



AND 




ART Dt 




. 



ART DRAMAS, 

through sheer merit, have 
firmly established themselves 
in the face of an overcrowded 
market. They have proven be- 
yond question that the Art 
Dramas policy is the exhibitor's 
long-sought-for relief from the fic- 
titious, exaggerated, stage-star 
extortion. 



PAST PERFORMANCES 

"The Lash of Destiny" — Van Dyke— Gertrude McCoy 
"Whoso Findeth a Wife" — U. S. Amusement — Jean Sothern 
"The Rainbow" — Sherrill — Dorothy Bernard 
"Infidelity?" — Erbograph — Anna Q. Nilsson and Eugene 

Strong 
"God of Little Children"— Apollo— Alma Hanlon 

Her Good Name" — Vam Dyke — Jean Sothern 
' x^osie O'Grady"— Apollo— Viola Dana 
"The Accomplice" — Sherrill — Dorothy Bernard and Jack 

Sherrill 
"The Adventurer" — U. S. Amusement— Marian Swayne 
"The Moral Code" — Erbograph— Anna Q. Nilsson and 

Walter Hitchcock 

COMING 

"Pride and the Devil"— Apollo— Alma Hanlon 

"The Cloud"— Van Dyke— Jean Sothern 

A Man and The Woman"— U. S. Amusement— 

Fdith Hallor and Leslie Austen 
Tiio Law That Failed"— Apollo— Alma Hanlon and 

Edward Ellis 
The Dragon Fly"— Erbograph— Anna Q. Nilsson 
"Whose Hand?"— Apollo— Alma Hanlon and Ed 

ward Ellis 
"The Fraud"— Van Dyke— Jean Sothern 






BOOKING AT THESE EXCHANGES 

NEW YORK-MODERN FEATURE PHOTOPLAYS, Inc., 729 Seventh Avenue. 

BOSTON-BOSTON PHOTOPLAY COMPANY, 20S Pleasant Avenue. 

PHILADELPHIA-ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street. 

PITTSBURGH-LIBERTY FILM RENTING COMPANY, 938 Penn Avenue. 

DETROIT-TRISTATE FILM EXCHANGE, 120 Broadway. «"«»*. 

CLEVELAND— TRI. STATE FILM EXCHANGE, Sincere Buildinc 

CINCINNATI-TRISTATE FILM EXCHANGE, 23 Opera Place 

CHICAGO— ART DRAMAS SERVICE, 207 South Wabash Avenue 

SAN FRANCISCO-DE LUXE FILM LASKY CORPORATION. Huinboldt Sank IMi 

LOS ANGELES-DE LUXE FILM LASKY CORPORATION.LOS AngeleilnTeitmtBld* 

DALLAS-SOUTHERN ART DRAMAS CORPORATION. 1911 Commerce Street *' 

SALT LAKE CITY-PHOTOPLAY EXCHANGE, IP East 2nd Street South. 

DENVER-PHOTOPLAY EXCHANGE. Welton Street. 

KANSAS CITY— STANDARD FILM CORPORATION, 319 Gloyd Buildina- 

ST. LOUIS— STANDARD FILM CORPORATION 



VIMAS HAbBY D/DAV&D 

Ai MJ. \k-J presorts thai jtwiainei ic star- 




AN> EXl-DAOUDIN,AnyPHOTODIiAM?V 

produced Joy - 
APOLLO PICTURES Imc. 



1470 



THE MOVING PICTURE WORLD 



March 10, 1917 



READY! 



Now 



.% 



You may tell 
it to your 
patrons : 

Flora 
Finch 



is 

COMING ! ! 



\^9-7t»AVt / 
. X NY. / . 



—We SAW Them: 

—The finished FLORA FINCH COMEDIES 
are no longer an idea — a plan — a promise! 
They are an ACTUAL FACT. 

— You can judge the result of the first private 
screening when we tell you that the initial 
release is ready for the market and will be made 

APRIL 






FIRST 



— Now — instead of smashing great splotches 
over these pages — instead of dynamiting the 
dictionary to bombard you with wild, extrava- 
gant language — we are arranging to first 
PROVE QUALITY to you, then let YOU do 
all the shouting. 

— As for us, we will quietly but vigorously 
devote all the brain and resource of a sterling, 
well-timed organization to provide plenty of 
reason why you should bank heavily on the 
value of FLORA FINCH COMEDIES. 

— Honestly — isn't that what you want us to 
do? 

H. Grossman Distributing Co. 

729 SEVENTH AVENUE, NEW YORK CITY 



Hour far 

shall 

a wife 

Sacrifice 

herself 

for her 

husband 



Jhis 
ist£e 



SIN 






COLUMBIA 

PICTURES CORP'N 

(tide *"""" 

VIOLA 
DANA 

in this 
5 Act METRO 
wonderfclay o£ 
crashing dramatic 
jpowet written and 
directed by 
John Collins 






A few of tike hundreds of 
box office words about 

mn. Christy Cabanne's 

^Great 
Secret 



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and Beverly Bayne 



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A MESSAGE AND A WARNING TO 
WAYWARD SONS AND TRUSTING DAUGHTERS 



— IN 



5 
Parts 



TheWebofLife 

NOT A SEX or problem picture. Just a tragic story of 
a struggle between Love and Dissipation. A picture 
you will want your children to see. State Rights Now 
Selling. 




Gold Medal Photoplayers 



5qoddd^S 




729 Seventh Ave., N. Y. City 



1472 



THE MOVING PICTURE WORLD 



March 10, 1917 ' 



D. W. GRIFFITH 



FROM COAST TO COAST AMERICA'S 
LEADING CRITICS HAVE PENNED 
THE MOST GLOWING TRIBUTES 
OF PRAISE ABOUT "INTOLERANCE" 
AND ITS CREATOR 



fl 



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"The artist who can evoke from the cold 
pages of history visions of ancient Babylon in 
its ascendant hour and of the imperial city of 
antiquity in the mighty pathos of its downfall 
is nothing less than a genius. Imagination on 
the dramatic stage has never dared so stu- 
pendous a task. The spectacle is one which 
stirs the imagination, attacks the emotions, 
and staggers the eye ; exceeds any previous 
accomplishment of the stage or screen." 

LOUIS V. DE FOE, IN NEW YORK WORLD*. 

"Greater in all respects than anything which 
has yet been accomplished. Its sheer beauty 
cannot be surpassed." 

THE PHILADELPHIA PUBLIC LEDGER. 

"Once again D. W. Griffith proved himself 
the ruling genius of the motion picture world 
when his amazing production 'Intolerance' re- 
vealed the greatest of film spectacles. The 
audience was thrilled to cheers. 'Intolerance' 
is nothing less than wonderful. 

CHARLES DARNTON, IN NEW YORK EVENING WORLD. 

"Superb, magnificent, dazzling, thrilling, 
awe-inspiring, barbaric." 

DOROTHY DIX, IN NEW YORK JOURNAL 

"It discounts all else the theatre has known. 

The master remains the master. He is the 
great empire builder in the new world of im- 
aginative art. The spectacular wonders are 
blinding in their magnificence. His new pic- 
ture is a colossal achievement, far greater in 
scope and daring than the 'Birth of a Nation.' " 

O. L. HALL. IN CHICAGO JOURNAL. 



fl 



"It is superhuman and the biggest show in 
the world. The basal attraction of woman 
never was staged as Griffith stages it. In- 
stead of imitating my theatre, my drama, he 
invented one of his own. So did Wagner. But 
all the sacred junk of Bayreuth is not the 
price of a gallery seat for 'INTOLERANCE.' " 

ASHTON STEVENS, IN CHICAGO EXAMINER. 

"Daring imagination of Griffith soars to 
riotous limits." 

WALTER ANTHONY, IN SAN FRANCISCO CHRONICLE. 

"I sat spellbound and amazed at Griffith's 
superb allegory. He builds up down-fallen 
kingdoms, opens up old wars, blasts mon- 
archies, strikes to the heart of things with a 
two- edge sword and is as myriad minded, as 
many sided and incomprehensibly capable as 
Shakespeare.** 

AMY LESLIE, IN CHICAGO NEWS. 

gT! "The greatest achievement of the superman 






•3 






of the movies." 



CURRENT OPINION. 



"There is but one Griffith — a giant among 
an assorted group of pigmies in the breadth 
of his vision and the artistic scope of his 
ambition. burns mantle, in new york mail 

"It is more torridly dramatic than any spec- 
tacle Nero ever staged in the Coliseum." 

OTHEMAN STEVENS, IN LOS ANGELES EXAMINER. 

"To clothe in suitable language a word de- 
scriptive of 'Intolerance' seems almost a su- 
perhuman task. ... A riot of inspira- 
tion." LOUELLA O. PARSONS, IN CHICAGO HERALD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1473 



AROUND THE WORLD TRIUMPH! 

D. W. GRIFFITH'S 

Colossal $2,000,000 Spectacle 

INTOLERANCE 

LOVE'S STRUGGLE THROUGHOUT THE AGES 



"The Birth of a Nation" has proved the most astounding financial success in the 
history of amusements in any part of the world. Read what "Intolerance" is doing : 



FIVE MONTHS 

AT THE 

LIBERTY 

THEATRE 

NEW YORK 



SAN FRANCISCO 

Receipt*, $15,000 better than 
what "The Birth of a Nation" 
earned during its 8 weeks' engage- 
ment. 



CHICAGO 

(Now Playing) 

12 weeks' receipts 
exceeded by $11,320 
those of "The Birth 
of a Nation" for 
same number of 
weeks. 



TWELVE 

COMPANIES 

NOW 

TOURING 

AMERICA 



LOS ANGELES 

Receipts for three months' 
run equaled those of "The 
Birth of a Nation" for the 
same length of time. 



RICHMOND 

Monday, $788.00; Tues- 
day, $1,894.00; Wednes-. 
day, $2,268.00; just 
$243.00 less than what 
"The Birth of a Na- 
tion" played to. 



MILWAUKEE 

Receipts, $21,410.50, two 

weeks' engagement, a gain 
over the "Birth of a Nation's" 
first two weeks' gross of 
$3,900. 



ALL ATTENDANCE RECORDS 

Broken at Chestnut St. Opera 
House, Phila., where it is now in 
its third month. 



A SENSATIONAL HIT 

At the Pitt Theatre, Pittsburgh, 
where it has reached its 8th week. 



The above Figures and Statements are Authentic and can be 
Verified by Application to the Managements of the Theatres Named 

Now being shown at the Theatre Royal, Snydney, and the Theatre Royal, Melbourne, Australia. 
London engagement will commence at the Drury Lane Theatre Saturday, April 7th. Arrange- 
ments completed for its presentation in Buenos Aires, Argentine, in May. 

Mr. Griffith's "Intolerance" and "The Birth of a Nation" are the only two motion picture 
spectacles continuously presented in regular theatres at the $2.00 and $1.50 scale of prices. 



Direction Wark Producing Corp.; General Offices, 807 Longacre Bldg., New York City 



1474 



THE MOVING PICTURE WORLD 



March 10, 1917 




w 

IP 
HI 

'i: ■; .-> « 

Wk 
wL 
m 



The La Salle Film G). 

'Laugh — <?W £^ healthy" 

LAFCO COMEDIES 



All the world wants to laugh ! All the world — from 
time immemorial — loves to chase dull care away with 
a laugh. But, tho' 

The world at large wants to laugh — it wants to 
laugh at something clean and decent. 

A young man wants to enjoy a joke with his 
sweetheart; a father delights in a joke that tickles his 
kiddies. 



The LAFCO Comedies 

are 

COMEDIES DE LUXE 

Humor abounds — vulgarity is noticeably absent. 

A Single Reel Feature Comedy Service— To 
Be Released One Each Week Thro' The In- 
dependent Exchange 

Twelve Now Completed and Others on Their Way 

Territorial Rights Now Selling 



_ .. (SUNSET and GOWER ST5. 

Studios | los ANGELES 



CAL. 



~^ (HARRIS TRUST BLDG. 

Executive Offices {CHICAGO - - ILL. 



■'•- • --.*-■- 



•LAFCO COMEDIES 






rn . ' . 






.-•-• V.I 






In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1475 




IS BASED ON ITS WDE APPEAL TO EVERY HUMAN BUNG IN THE WORE* 



/Hks. HARYAT HOIT DEY fad 



A POSITIVE 
MAG/VET TO 
WOM£jy-A 
SVRE TIRE 
MATINEE 
BOOSTER 



GENERAL federation of 
WOMEN'S CLUBS MAGAZINE. 

409 Pearl St., N. T. City. 

512 "West 122nd St., 
Feb'. 17th, 1917. 

ENLIGHTEN THY DAUGHTER is a well constructed purpose play deal- 
ing with parents and children. It is not in the least salacious, 
but handles a vary delicate subject with great adroitness. The 
domestic life of four families is depicted in a most interest' 
ing manner. The author is to be congratulated. 

(Signed). 

Mrs. Harya.t Holt Dey. 



JUST 

COMPLETING 

OA/O AND 

'SVCCESSTVE 
ENGAGEMENT 

PARK THEATRE 

N.Y.C. 



EDITOR WOMEN'S CIVB* MAGAZINE OFFICIAL ORGAS Of GENERAL 
FEDERATION OF WOMEN* CEUBS. 2,500000 MEMBERS READ THE 

ENDORSEMENT 

A mWMAHA MINUS SIX PROBLEM* 
STATE RIGHTS JVOW 5UUA/G 



AND 

MAIL TO-* 






Please mail me literature and book- 
inA office address of Enlighten 
Thy PaiEjhfer. 



MANAGER _ 

THEATRE - 
CITY 
STATE 



MLI6HTMENT 

PHOTOPLAYS CORPORATION 

220 WIST 42™ ST. IN.Y.C. 

HENRY J. BROCK President 



£476 



THE MOVING PICTURE WORLD 



March 10, 1917 




March 10, 1917 



THE MOVING PICTURE WORLD 



1477 



^i '• 



1§M 



YdttO® 



m&mm 



J;S":s 



EVERY critic, 
every exhibitor who 
has seen BRYANT 
WASHBURN in "SKIN- 
NER'S DRESS SUIT 9 ' 
unite in declaring this 
photoplay the most pleas- 
ing, the most fascinating of a 
decade. It is packing houses 
everywhere. 

Taken from the famous story by HENRY 
IRVING DODGE in the SATURDAY EVEN* 
ING POST. By arrangement with Houghton 

Mifflin Company. 



OTHER ESSANAY FEATURES 



"Adventures of Buffalo Bill*' 

"The Truant Soul" 

"The Breaker" 

"The Prince of Graustark" 

"The Sting of Victory" 

"That Sort" 

"The Little Shepherd of Bargain Row" 

"The Havoc" 

"Vultures of Society" 

"The Misleading Lady" 

"The Alster Case" 

"The Crimson Wing" 

"The Blindness of Virtue" 

"The White Sister" 

"Graustark" 



"Little Shoes" 
"The Phantom Buccaneer" 
"The Chaperon" 
"The Return of Eve" 
"According to the Code" 
"Sherlock Holmes" 
' "Charlie Chaplin's Burlesque on Carmen" 
"The Discard" 

"Captain Jinks of the Horse Marines" 
"A Daughter of the City" 
" The Raven" 
"The Man Trail" 
"In the Palace of the King" 
"The Slim Princess" 






— ^TTTT.»<.--M Wi itii.ira 
1333 Argyle St„ Chicago 



K-E-S 



PRODUCERS OF PICTURES FOR THE FAMILY 



K-E-S-E 



1478 



THE MOVING PICTURE WORLD 



March 10, 1917 



DI50N 



ELI CI JSSANAY 



"Little Lost Sister" 



How can we reclaim Little Lost Sisters? Why do girls stray from the straight and narrow 
way? This Selig drama presents a problem centuries old — yet a problem ever new. Every mother 
should insist that her daughters see "Little Lost Sister." A thrilling drama, which is a picturiza- 
tion of Virginia Brooks' world-famous story. Coming March 12th, in K. E. S. E. service. 



« 



99 



The Heart of Texas Ryan 

Reviewers for trade journals are unanimous in pronouncing this drama of the Texas Borderland 
one of the best Western plays since "The Country That God Forgot." One of the best casts ever 
presented in a five part drama includes BESSIE EYTON, GEORGE FAWCETT and FRANK 
CAMPEAU. Take our advice, have your nearest K. E. S. E. Exchange to show the drama to you. 



"The Princess of Patches" 

Frankly, a melodrama of the "Old School," and frankly, something that has long been desired 
by Exhibitors. There's a gripping story, a lot of action, some beautiful scenery of the Southland, 
and an exceptional cast, including VIVIAN REED and CHARLES LE MOYNE. They are all 
booking "The Princess of Patches" and making money! 



Book "The Rosary" and Cash In 

During the Lenten Season book Selig's "The Rosary" and cash in. A thrilling drama in 
seven reels, with KATHLYN WILLIAMS, WHEELER OAKMAN, EUGENIE BESSERER and 
others. A fine line of publicity material, including one, three, six and twenty-four sheets in five 
colors and also window cards. 



SELIG POLYSCOPE CO. 

CHICAGO, ILLINOIS 



K-t-S-E 



In Answering Advertisements, Please Mention the MOVING PICTURE WORLD. 



Pathe 



MYSTERY 



OF THE 



DOUBLE CROSS 





<«** 



Adaptation from an 
original story written 
byCilson Willets. 
Stellar cast with 

Mollie Kin$( 

and 9 

Leon Baiy 

Produced by 

Astra 



Released March 18 



Pathe 



Our Eastern Branch Managers who have 
seen this serial say that 



MYSTERY-"-. DOUBLE CROSS 

is Pathe 's best serial yet. 




See the first two or three episodes at the 
nearest Pathe Exchange. You'll 3gree with 
us thai the serial sets a new standard of quality 



A baffling mystery, 
a clean and charm- 
ing story, excellent 
direction and tre - 
mendous publicity 
in the great" 

Hearst 

papers as well as 
many other papers 
make this serial a 
superlative attrac- 
tion in any house . 




^rlhropp. Manager of Mxan's 
Victoria Theatre, Baltimere, isftiominf 

°Hesays: 

"It has been my experience 
that PATHE serials are money 
getters. I have run every 
PATHE serial starting with 
"The Perils of Pauline." The 
last— the "Shielding Shadow," 
had a very successful run at our 
theatre. It is surprising to see 
the way our patrons in spite of 
our big vaudeville program and 
feature photoplays ask for the 
PATHE serial. Miss White is 
recognized as the strongest 
attraction in serials to-day." 







'*;"■ 




■:f 




*m 











•S" 



(L^nnoimctngr 

ike eminent stavr 

^fdlbrooTt ^Blinn 

and 

jDoris JKervyon 

in tke five part gold fyoster 2>lay 

°yhe JSmpress 

'Produced by Popular Physand Players 

Released March 7J 



March 10, 1917 



THE MOVING PICTURE WORLD 



1479 






Lillian Walker 

(alias "Dimples") 

Everybody knows "Dimples" — the winsome laughing lady with Nature's beauty 
spots in her cheeks. She won her laurels as the star in big productions; now she 
appears in sparkling two-reel comedies for General Film. The latest of these is 

"DIMPLES THE, DIPLOMAT" 

"Dimples" is surely some bright little diplomat in this picture. She straightens 
out the kinks and tangles in an unhappy family, saves it from financial ruin, cures a 
riotous youth of the drink habit, and marries him — all in two mirthful reels. 

A corking story packed into 30 minutes of honest-to-goodness comedy — 30 min- 
utes of solid enjoyment revolving around the compelling charms and distracting 
dimples of Lillian Walker. 

Greatest box-office value you ever saw. 

Broadway Star Feature — Produced by The Greater Vitagraph 
DISTRIBUTED BY GENERAL FILM CO., INC. 



1480 



THE MOVING PICTURE WORLD 



March 10, 1917 





A Scene from the "HAM" Comedy, 
"Efficiency Experts?" 



MARIN SAIS 
"The American Girl' 



A Scene from the 
"Bulls or 



"HAM" Comedy, 
Bullets?" 



Book These "HAM" Comedies- They're Good! 



a 



"Ham" and "Bud" in 

Efficiency Experts V 

Directed by Al Santell 

Our "HAM" Comedies have 
taken a new lease on life. 

For proof we point with pride 
to Mr. Santell's first — "Efficiency 
Experts?" It's a money-making 
scream — funniest comedy busi- 
ness you ever saw. Man alive, get 
aboard quick! 



"Grant,Police Reporter 

One-part SERIES of Adven- 
tures dealing with the life of a 
police reporter on a metropolitan 
daily. 

Featuring George Larkin and 

Ollie Kirkby 

Stories by Robert Welles Ritchie. 
Directed by Robert Ellis. 



L'llllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIINIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIil^ 

"The I 

Phantom Mine" 

Featuring MARIN SAIS 

is the title of the second epi- | 

| sode of | 

1 "THE AMERICAN GIRL" ) 

Series of Two-Part West- § 
1 ern Dramas, Each Complete. 

Stories by Frederick R. Bech- 
dolt. 

| Directed by James W. Home. 1 

We stand ready to stake 1 

| our reputation on this | 

SERIES. You've got to ] 

| make money with it — or we | 

are not the showmen we | 
| ought to be. 

ifiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiniiiiii 



"Ham" and "Bud" in 

"Bulls or Bullets?" 

Directed by Al Santell 

You'll travel far before finding 
a comedy that will beat this one. 

Picture "Ham" in the role of a 
bull fighter. It's good, it's a 
whale. It's so genuinely funny 
you'll rebook it, never fear. Dis- 
tributed by General Film Com- 
pany. 



"A Daughter of Daring" 

Our New SERIES of Railroad 
Dramas, featuring Helen Gibson. 

Directed by Scott Sidney. 
Bookings at all General Film Ex- 
changes. See "The Registered 
Pouch" screened — but be quick 
about it. 



KALEM COMPANY 

235 West 23d Street, New York City 



I 



MPORTANT # 
NOTICE* 



All Kalem productions can now be booked 
independently of the other releases fur- 
nished by the General Film Company 



March 10, 1917 



THE MOVING PICTURE WORLD 



1481 



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Moving Picture World 



7 



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1907— Tenth Anniversary Number — 1917 



Story of the Beginning 



The Inception and Development of a Great Purpose in Modern Trade Journalism— Its Accom- 
plishment Against Many Difficulties— Men Who Have Contributed to the Ultimate Success 



By JAMES L. HOFF 



TTTHEN some inquisitive psychologist strays into 
y y the byway of trade journalism he will discover 
the evident truth that each successful trade 
publication has been built upon the idea of one man 
and that the measure of its success has been according 
to the force, the determination behind that idea. He 
will discover also that success has sprung from 
most humble beginnings, 
has been nurtured by infi- 
nite toil, that its path has 
been no royal road, but 
beset with many pitfalls 
and stumbling blocks ; that 
the Man with the Idea 
passed through the Valley 
of the Shadow before he 
came to the Delectable 
Mountains. 

It is not the intention 
of the writer to take from 
the psychologist even the 
smallest portion of his 
task. To him shall be left 
all the nice questions of 
the whys and wherefores 
of the trade paper that we 
may have space to tell 
about the beginnings of 
this one particular exam- 
ple of the species — the 
Moving Picture World. 
As most of its readers 
know, it was founded by 
the late James P. Chal- 
mers, Jr., and its first num- 
ber bears the date March 7. 
1907. It was a consider- 
able undertaking in more 
than one way. The mo- 
tion picture had few fol- 
lowers in those days ; al- 
most no one took it seri- 
ously as an industry or as 
an art. It was a "fad"— 
a passing amusement like 
a Ferris Wheel or a 




THE LATE JAMES P. CHALMERS, JR. 
Founder of The Moving Picture World. 



"Shoot-the-chutes," and men with money to invest 
were less likely to lend it their aid than they were to 
back any of the hundred other and better known de- 
vices to amuse the public. Thus it was left to a man 
of limited resources to make the venture, for it was a 
venture to start a trade paper under such conditions. 
Then came the matter of securing competent writers. 

Up to the time of the 
founding of the Moving 
Picture World the motion 
picture had almost no lit- 
erature. What had been 
written related mainly to 
the mechanics of the busi- 
ness. Criticism and critics 
were practically unknown, 
and few writers of ability 
had knowledge of any phase 
of the business. Hence 
writers had to be educated. 
With the trade paper, as 
with all forms of journal- 
ism, the revenue is derived 
from its advertising patron- 
age, but at the time the 
Moving Picture World 
was started there were few 
systematic advertisers and 
less who had faith in the 
independent trade paper. 
Publications devoted to 
general amusements, though 
yielding but little space to 
the news of the new trade, 
were the most popular me- 
diums of publicity, so that 
the question of probable in- 
come was extremely prob- 
lematical. 

Under these conditions a 
motion picture trade paper 
came under the head of ex- 
tra hazardous investments, 
to venture into which 
meant taking a long chance. 
It must be remembered that 



i482 



THE MOVING PICTURE WORLD 



March 10, 1917 



'there was no way of measuring that chance. True, 
: there was a publication known as Views and Films Index 
being issued at the time which had the semblance of a trade 
paper, but it was owned by the members of the Vitagraph 
Company, Messrs. Rock, Smith and Blackton, in conjunc- 
tion with J. A. Berst, then American representative of 
Pathe, and was used mainly for the exploitation of their 
own pictures, but carried some miscellaneous advertising. 
The owners paid its deficits and charged up the loss to 
advertising. If anything, the existence of this house 
organ was a detriment to an independent publication. 

World's Founder Believed in Industry's Future. 

But the founder of the Moving Picture World was 
something of a pioneer with a long sight into the future 
and willing to back his belief in that future with all the 
force and determination that marked his character, to- 
gether with what financial resources were at his command. 

We will not attempt to enumerate the endless sacrifices, 
the unceasing labor and the continued discouragements. 
Only those who have gone through the grind of building 
a new publication can have the least appreciation of what 
it means. Lack of working capital made the task doubly 
hard in this case, but the founder set his goal and drove 
steadily toward it. This was the declaration of purpose 
printed in the first number : 

It is our intention to give the best, and only 
the' best, news concerning the film industry, de- 
scribing briefly each new film as it is produced, 
taking note of its quality and giving an unbiased 
opinion of its merits or demerits. 

It is doubtful if the members of the motion picture 
trade gave much thought to the significance of this utter- 
ance at the time it was printed, but as the new trade paper 
progressed the fact became more and more apparent that 
the founder really meant what he said. It is that declara- 
tion of principles that has been the keynote of the success 
■of the Moving Picture World. It is a definite state- 
ment of a high purpose — a purpose that has been uni- 
formly adhered to regardless of its effect upon advertising 
patronage ; it is a purpose that has established the Moving 
Picture World firmly among its readers as an unbiased 
and reliable medium. 

There were times during the early days of the paper's 
•existence when the temptation to deviate from that decla- 
ration was strong; to do so meant many thousands of 
dollars in advertising patronage. But "independence" 
was the watchword and "unbiased opinions" meant, in the 
judgment of the founder, more to the makers of motion 
pictures than flattery and misrepresentation, so the offers 
of subsidy were turned down and the struggle continued. 

That the course taken by James P. Chalmers, Jr., during 
those lean and strenuous years was right has been amply — 
yes, bountifully — justified. 

Where the Moving Picture World Started. 
In a very small office at 361 Broadway, New York City, 
then occupied by James P. Chalmers, Jr., as editor of 
Camera and Dark Room, a photographic publication, the 
plans for the Moving Picture World were first put into 
-effect. By reason of his connection with Camera and 
Dark Room and through a strong liking for things pho- 
tographic, Chalmers became strongly impressed with the 
possibilities of a motion picture trade journal. About 
this time, late in 1906, he met Alfred H. Saunders, for- 
merly editor of the Views and Films Index, the house 
organ previously mentioned. Saunders had quite some 
knowledge of motion pictures and was anxious to continue 
the work he had been doing on the Index. An arrange- 
ment was made by which Saunders was to take editorial 
■charge of the new publication, plans to launch the venture 
were framed, and the first numbers of the paper issued. 



At this time the staff of the Moving Picture World 
consisted of the founder, who gave his attention to the 
business end; Mr. Saunders, the editor, and John A. 
Archer, circulation manager, bookkeeper, stenographer, 
and general office assistant. Mr. Archer is still a mem- 
ber of the staff and has the honor of being the oldest 
employe in point of service. Soon after the staff was 
reinforced by Dennis J. Shea, who assisted with the vari- 
ous office details, and is still with the publication as its 
circulation manager, second in point of service. 

As the trade began to develop more help was needed 
to cover the field. This need brought G. P. von Harle- 
man to the staff in 1908 as an advertising solicitor. "Von," 
as he is known to his friends in the trade, afterward be- 
came Chicago representative and is now at Los Angeles, 
Cal., as the Coast representative of the paper. 

Differences of opinion as to policy arose between Mr. 
Chalmers and his editor, Mr. Saunders, early in 1908 
and culminated in Mr. Saunders leaving the Moving 
Picture World in April, 1908, to start a venture of his 
own. 

By this time the "hallroom" at 361 Broadway became 
too small for the business and new quarters were secured 
in the Beach building, at 125 East Twenty-third street, 
where room for expansion was available. These quarters 
were retained until November, 1912, when the present 
offices at 17 Madison avenue were taken. 

Members of the Moving Picture World Staff. 

After Mr. Saunders left the Moving Picture World 
the founder took full editorial charge of the publication, 
laboring almost unceasingly. Few men could have stood 
the strain, but Chalmers had back of him a' long line of 
sturdy Scotch forbears and could take physical punish- 
ment in generous quantities. Week after week he wrote 
practically everything that went into the Moving Picture 
World and then worked over the mechanical details at 
the printing office, for he was a practical printer, away 
into the small hours of the morning. By such measures 
of economy he was able to tide over the period of financial 
difficulties that beset him during the earlier days of the 
paper's existence. 

Such determination was bound to bring its reward. 
The growth of the paper and a steady increase of adver- 
tising patronage soon enabled him to add to his staff of 
assistants. In the business department he tried out a 
number of advertising solicitors, with the result that 
Archie MacArthur became, in 1909, a permanent member 
of the staff. Archie grew up with the business and is the 
very capable advertising manager today. 

Then editors came along. There was Hanford C. Jud- 
son, Thomas Bedding, at one time editor of the British 
Photographic Journal and a Fellow of the Royal Photo- 
graphic Society of Great Britain; Hugh Hoffman and 
W. Stephen Bush. Of these Hanford C. Judson only 
remains, and he is doing excellent work conducting the 
correspondence department, published under the general 
heading of "Trade News of the Week." 

The paper has also profited by the services of a number 
of contributing editors. Of these there still remains 
Louis Reeves Harrison, writer of editorials, and prob- 
ably the keenest critic of motion picture plays of the day. 
Mr. Harrison's opinions are eagerly sought by producers 
and exhibitors and his judgment of photoplay construc- 
tion is seldom at fault. He has also enriched the literature 
of the art by publishing "Screencraft," a treatise on the 
photoplay. Rev. W. H. Jackson has long been interested 
in the educational phase of motion picture production and 
has contributed much that is informing and interesting 
on that topic. Great interest has also been taken in the 
Projection Department, which was started in 1910 under 



March 10, 1917 



THE MOVING PICTURE WORLD 



1483 



the direction of F. H. Richardson, who has made a 
thorough study of the various questions affecting the 
projection of motion pictures on the screen and is the 
author of Richardson's Handbook, now in its third edition 
and generally accepted as the only guide on the important 
trade subject of motion picture projection. 

The late John H. Bradlet was one of the early con- 
tributors and represented the paper on the road. Clarence 
E. Sinn has conducted the "Music for the Picture" de- 
partment for a long time and was one of the first to give 
that subject attention. The latest department to be added 
to the Moving Picture World is that of "Motion Picture 
Photography," which is conducted by Carl Louis Gregory, 
a man of wide experience in photography. 

World Takes Over the Film Index. 

Probably the most important step taken by the founder 
of the Moving Picture World was the purchase from 
the several members of the licensed group of motion 
picture manufacturers, as those who produced under 
license from the Motion Picture Patents Company were 
called, of the Film Index, the house organ of that group. 
This purchase was negotiated during the latter part of 
June, 1911, thereby bringing to the support of the Moving 
Picture World the advertising patronage of ten different 
concerns and placing the only independent journal of the 
trade in undisputed possession of the field. From that 
time there was no question as to the success of the World. 

The acquisition of the Film Index also brought to the 
staff of the Moving Picture World Epes Winthrop Sar- 
gent, whose departments, "Advertising for the Exhibitor" 
and "The Photoplayright," are considered of great value 
to those respective branches of the picture business. Mr. 
Sargent is author of "Technique of the Photoplay," ac- 
knowledged to be the best publication of its kind and in 
its third edition, and of "Picture Theater Advertising," 
the only work treating of that subject. There also came, 
through the same transaction, James S. McQuade, who 
was Chicago correspondent of the Index and who has 
since the merger remained in the same capacity for the 
Moving Picture World. The writer of this article like- 
wise joined the World staff on this occasion, and the 
business department gained a bookkeeper in Luther J. 
Reynolds. 

Since that time several important additions to the edi- 
torial staff have been made. George Blaisdell joined it in 
May, 1912; Robert L. McElravy in 1912, Randall M. 
White in 1914, since transferred to the advertising depart- 
ment ; E. T. Keyser in 1914, Margaret I. MacDonald in 
1915, Edward Weitzel in 1915, Ben H. Grimm in 1916, 
C. S. Sewell in 1916, and last but not least, Sam Spedon, 
who came with the new year, 1917. 

The persons named constitute the editorial staff as 
now constituted. Mention should be made of Harry De 
Long, who died in 1915 after something more than a 
year's service, and of Lynde Denig, who came in 1915, and 
resigned during the latter part of 1916 to take the position 
of editor of the Dramatic Mirror. 

Personnel of the Business Force. 

For a long time the business department of the Moving 
Picture World was, figuratively, if not literally, in the 
founder's hat. Few records were kept because no one 
had time to keep them, and the safest place for the cash, 
when there was any cash, was in the boss's pocket. But 
the business affairs of the growing publication soon be- 
come too important for such primitive methods, and the 
first regular cashier and bookkeeper was in the person 
of John Wylie, now general manager of the company. 
Mr. Wylie had his own troubles in bringing system out 
of the chaos that was the natural result of one man's 
attempt to conduct all branches of a business of such 



increasing importance, but it was accomplished. As the 
business grew the office force increased in numbers. Ac- 
tively engaged now besides the general manager are John 
F. Chalmers, vice-president ; E. J. Chalmers, secretary 
and treasurer; Dennis J. Shea, circulation manager; 
Luther J. Reynolds, bookkeeper ; William Bauer, Aldo 
Tassi and Walter Bohan, office assistants; Florence Hans- 
sen, Catherine Carmody, Grace Bredello and Julia Dow- 
ney, stenographers. 

In the advertising department A. MacArthur is man- 
ager; Randall M. White, assistant; Wendel P. Milligan, 
solicitor, with two good copy chasers in John Bell and 
Gus Fausel. 

An office is maintained in Chicago under the direction 
of Paul C. Hinz, who joined the staff in 1912, and James 
S. McQuade, with Bessie Pohn, stenographer, and at 
Los Angeles, where G. P. von Harleman presides. 

Add to this staff of the combined departments of the 
Moving Picture World the thirty or more correspond- 
ents, whose budgets of news each week form a very inter- 
esting and instructive department of the paper, and you 
have some idea of the importance and the magnitude of 
the institution that has grown with the motion picture 
trade from the humble beginning in the little room at 361 
Broadway. 

The Founder's Untimely Death. 

Who shall say that it was not an unkind Fate that 
snatched the cup of success from the lips of the founder 
of the Moving Picture World just as he was about to 
drink of its delights. Yet did Fate step in at that moment 
and with relentless hand remove from this life James P. 
Chalmers, Jr., at the very time when he could say that 
his dream had come true. Many will recall with regret 
the fatal accident at Dayton, Ohio, where he had gone to 
attend a meeting of exhibitors. March 27, 1912, is a date 
that will not soon be forgotten. It is the one dark day 
in the history of the Moving Picture World, and the 
trade then lost a man who would have gone far and 
reached high in its councils. 

But the foundation upon which he builded was rock 
steady and secure. The Moving Picture World — the 
creature of his brain and brawn — has lived on to greater 
success, much, we believe, as he would have had it succeed 
had he been spared to direct it with living hand. 



What the World's Initial Number Contained 

Resume of the Text and Advertisements of the First 
Issue — All in Sixteen Pages. 

THE first issue of the Moving Picture World was 
in sixteen pages. It was dated March 9, 1907. 
The full title was "The Moving Picture World 
and View Photographer. — The only independent week- 
ly journal published in the interests of manufacturers 
and operators of animated photographs and cinemato- 
graph projection, illustrated songs and lantern lec- 
tures and lantern slide makers. Published by the 
World Photographic Publishing Company, 361 Broad- 
way, New York City." The price was 5 cents a copy, 
or $2 a year. There are three and a half pages of 
advertising. Miles Brothers, of 10 East 14th street, 
New York, and 790 Turk street, San Francisco, occupy 
one page of space. The American Mutoscope and Bio- 
graph Company, 11 East 14th street, and Nicholas 
Power, 115-117 Nassau street, each have a half page. 
The leading editorial article sets forth that the 
World will be the first trade journal in the motion 
picture field independent of any manufacturing dom- 
ination. It is declared that "it is our intention to 



1484 



THE MOVING PICTURE WORLD 



March 10, 1917 



give the best, and only the best, news concerning the 
him industry, describing briefly each new film as it 
is produced, taking note of its quality, and giving 
an unbiased opinion of its merits or demerits." 

( )n the fourth page there is a summary of the de- 
cision of the United States Circuit Court of Appeals for 
the Second Circuit, whereby an end is reached to long- 
continued litigation between the Edison and Biograph 
companies over camera patents. Charles K. Harris 
writes a page and a half on "Illustrating Song Slides." 
This will have a reminiscent flavor to old-timers, who 
will recall the now-forgotten film-interspersing vocal 
entertainment — that is, sometimes there was enter- 
tainment and yet again sometimes there was not. 
Much depended upon the voice of the singer. The 
passing of illustrated songs was coincidental with the 
improvement in pictures. 

Several pages are devoted to notes of the trade. 
There are summaries of but two pictures. The first of 
these is "Robert Macaire and Bertrand," a Melies sub- 
ject, consisting of a series of twenty-five scenes illus- 
trating the antics of two French sneak thieves and 
hoboes. The second is "Fights of Nations," a Biograph 
film, divided into six sections. 

Lewis M. Swaab in a letter expresses the opinion 
that the publication of the Moving Picture World will 
fill "a long-felt want," and calls attention to the fact 
that the much-needed medium must be absolutely fear- 
less and independent. "An Operator Who Runs His 
Own Show" makes a plea for fair treatment of the men 
who project the pictures. "G.," in a letter to the 
editor, comes out strongly for an operators' school, 
so that certificates might be issued to qualified men, 
for an Operators' Bureau, for the mutual convenience 
of those seeking employees and for those out of em- 
ployment. He also states he is willing to join with 



the editor in organizing an operators' league and se- 
curing proper legislation in New York State. The 
writer, speaking with an experience of eight years, 
tells why operators should be organized. He makes 
his argument under four heads — for their own protec- 
tion, for mutual advantage, for instruction, and for 
standing. He emphasizes the statement that in 
Massachusetts the Legislature has given such author- 
ity to the district police that "No operator can give an 
exhibition with a moving picture machine without a 
license." He asks : "Why should the New York Leg- 
islature delay regulation until some awful disaster 
emphasizes the importance of such a measure?" 

A page is devoted to "The Buyers' Guide." Firms are 
listed under the heads of "Films," subdivided into 
"Manufacturers," "Dealers," ■ and "Renters"; "Stere- 
opticons," "Moving Picture Machines," "Song Slides" 
and "Calcium and Electric Light." Under the caption 
of "Manufacturers" are listed American Biograph 
Company, American Vitagraph Company, Edison 
Manufacturing Company, S. Lubin, Miles Brothers and 
Selig Polyscope Company. "Lantern Slide Reviews" 
occupy one page. 

Among other advertisers are Lewis M. Swaab of 
Philadelphia, D. W. Roberston, "pioneer in moving pic- 
ture entertainments" ; T. J. Harbach & Co., films, 
Philadelphia ; De Witt C. Wheeler, song slides ; Alfred 
Simpson, New York, song slides ; Scott & Van Altena, 
New York, song slides ; Boswell Manufacturing Com- 
pany, Chicago, supplies ; C. B. Kleine, New York, sup- 
plies, and Pioneer Stereopticon Company, New York. 

Twelve thousand copies of the first issue were 
printed. A week later there was none on hand. The 
present issue of the Moving Picture World may serve 
as an example of what has developed from the seed 
then sown. 



Looking Over the Files of the World a m By George Buasm 



Brief Summary of Some of the Principal Inci- 
dents in the Career of a 
New Industry 

TEN years is a short time in the life of the average 
nation and the average industry. Ten years repre- 
sents today practically one-half of the life of the 
motion picture industry, which neither in its life nor in 
its development can be classed as an average industry. 
One decade, the past decade, has seen motion pictures 
grow from an amusement for the comparative few to one 
for the millions ; from the store show to the great theater ; 
from a "program" of one or two reels of "action" in its 
most primitive sense to one of six or seven or eight or more 
reels ; from a series of more or less connected jumpy, ani- 
mated pictures to a coherent, restrained dramatic produc- 
tion of the first order ; from a sheet of canvas wafted by 
vagrant zephyrs and incipient gales to a rigid yet soft 
and luminous vehicle for the reflection of the glories of 
nature and of man; from surroundings lacking every 
essential of comfort and utility to houses equipped with 
all known devices for the safety and convenience of 
patrons and so adorned as to appeal to the artistic sense ; 
from the occasional and sometimes indifferent piano to 
the great organ and large orchestra of skilled musicians. 
In short, there has been a transformation. 



The foregoing comparisons, though strong, will be 
recognized by those having knowledge of conditions 
ten years ago as being not overdrawn, as reflecting 
what has been accomplished in a period which bids 
fair to stand in the history of motion pictures as its 
great period. None but a bold man or a "rash, intrud- 
ing fool" will in these modern days enter upon idle 
prophecy ; yet it is inconceivable that any future decade 
holds for the motion picture possibilities for such a 
marked advance as we have witnessed in the preceding 
ten years. 

In 1907 the motion picture was looked upon by many 
as a passing fancy, a "craze" that was doomed as surely 
as had been that of the bicycle or the roller skate. In 
1917 the motion picture is recognized as a potential 
force in human affairs. No more do we hear "ephem- 
eral" applied to it. That term of near reproach is 
now of the past. The immediate question is "What 
next?" The general question is "To what lengths will 
the motion picture ultimately go?" 

In 1907 the money invested in motion picture ven- 
tures was in an industrial way negligible ; compara- 
tively speaking, it might have been counted in the hun- 
dreds of thousands. In 1917 we hear uttered outside 
of the trade as well as in it the large statement that the 
industry ranks fifth in the United States ; be that as it 
may, there is no question that from hundreds of thou- 
sands invested by producers, distributers, exhibitors 



March 10, 1917 



THE MOVING PICTURE WORLD 



1485 



and equipment manufacturers the sum has expanded to 
hundreds of millions. In 1907 the taxlayer, the law- 
maker, was not paying any attention to the motion 
picture. Today there are those who think this inquisi- 
tive representative of the people is paying altogether 
too much attention to it. 

If there has been one outstanding factor in the ex- 
pansion of the industry it has been the inability of 
any one man or group of men to make it "stay put." 
Events have crowded fast.- It has been a rare week 
when there was not "something in the air." There 
has been much uncertainty as to what the next day or 
month or year would bring forth, many attempts to 
feel the pulse of the trade and of the people as to what 
was wanted. There have been organization and re- 
organization ; there have been mistakes and also there 
have been achievements. The history of ten years is 
that of a restless, crowding mass ; there have been 
earnest search for constructive leadership, sincere 
effort for stabilization. Notable progress has been 
made ; far more so in a business way than in a political. 
Able men there are in the industry, and they will find 
the path. 

Joseph Jefferson a Screen Artist. 

It is a general impression in the trade that the acces- 
sion to the screen of the famous stage artist is a matter 
of recent happening. In the Moving Picture World 
for September 5, 1914, Frank J. Marion, president of 
the Kalem company, recalls to mind the fact that in 
1896 Joseph Jefferson portrayed the title role of "Rip 
Van Winkle" before a Biograph camera ; that in this 
picture, staged twenty-one years ago, in the scene where 
Rip delivers his famous toast, Mr. Jefferson appeared 



in a "close-up," which well may have been the first time 
in which this most useful dramatic accelerator was 
used. Mr. Marion, who joined the Biograph forces in 
1898 and remained with them for nearly ten years, also 
calls attention to the fact that among other celebrities 
who appeared before the Biograph camera in the 
nineties were the late Marshall P. Wilder, who years 
later was to be seen in Vitagraph comedies, and Anna 
Held, who not so many months ago came back to the 
screen in a Paramount subject. The noted stage play- 
ers who at the present time have not been seen on the 
screen can be counted on a few hands. 

The Manufacturers of 1907. 

As pointed out in another article in this issue, the 
American firms listed as picture makers at the time of 
the birth of the Moving Picture World were Biograph, 
Vitagraph, Edison, Lubin, Miles Brothers and Selig. 
A list today of all the manufacturers of motion pictures 
would be a long one. And unquestionably its size has 
been materially lessened by the conflict which for more 
than two and a half years has raged on the other side 
of the water. The locations of these early firms were 
New York, Chicago and Philadelphia. Today the 
making of pictures is centered about Los Angeles and 
New York ; Jacksonville has several studios, and one 
large manufacturer adheres to Chicago. 

Some of the Decade's Principal Happenings. 

Ten years ago one of the conditions causing appre- 
hension among exhibitors was the danger of fire, due 
to the lack of safety appliances that gradually have 
come to be thrown about the projection of pictures. 
One of the first news items noted in the Moving Picture 




Edison Studio, Bedford Park, N. Y. Built 1907. 



14X0 



THE MOVING PICTURE WORLD 



March 10, 1917 



World described how the New York Board of Elec- 
tricity had closed forty shows on account of fire danger. 
The near archaic scheme of permitting the projected 
film to escape into a bag instead of into a metal maga- 
zine had not been entirely abolished. A compromise 
was effected by issuing permits for thirty days' grace 
in order that exhibitors might make alterations. The 
health and police departments also co-operated in an 
effort to put out of business those owners of penny 
arcades who failed to comply with existing regulations. 

Before May 1, 1907, there were added to the World's 
release list Hale Tour Films, Kleine Optical Company, 
Melies, Pathe, Urban Trading Company, Urban 
Eclipse, Gaumont and Williams, Browne & Earle. The 
length of subjects ranged from one to seven or eight 
hundred feet. One film, that of the O'Brien-Burns 
fight, was listed as of 8,000 feet. 

Early in June came the announcement of the .forma- 
tion of the Kalem company. The organizers were 
George Kleine, Samuel Long and Frank J. Marion. 
The office and plant were at 131 West Twenty-fourth 
street. On June 15 the first Kalem subject was added 
to the release list. On July 27 was advertised the first 
subject of Essanay, the trade name representing the 
two members of the firm, George K. Spoor and G. M. 
Anderson. The length was 614 feet and the title was 
"An Awful Skate ; or, the Hobo on Rollers." 

That the business of showing pictures was not an 
"infant industry" in New York in this year is indicated 
by the estimate of a statistician who insisted that in 
the metropolis there was invested by exhibitors the 
sum of $7,000,000. The same writer pointed out that 
a good business man could establish a picture show in 
a town of 15,000 population and make money. 

Among the news items noted in the remainder of 
the year were of the entrance into the American market 
of the products of the Society Italian Cines, the incor- 
poration of the Nicholas Power Company for $250,000, 
addition of "Goodfellow" and "Actograph" to film re- 
leases, the arrest of a theater man in Brooklyn for 
showing pictures Sunday, and a declaration by Judge 
Aspinall of that borough that he took sides with the 
picture men, saying further he had decided views as to 
the action of the police in interfering with the shows, 
provided they were conducted with due regard to clean- 
liness and health. 

Film Men Get Together. 

In November there was published a call for a meet- 
ing to be held in Pittsburgh on the 16th and 17th, to 
discuss matters of vital importance and looking to 
the regulation of existing business conditions. The 
signatories were Biograph, Essanay, Kleine Optical 
Company, Kalem, Lubin, George Melies, Pathe Freres, 
Cines, Selig, Vitagraph and Williams, Browne & Earle. 
The result was the organization of the United Film 
Service Protective Association and the payment into 
the treasury of $2,000. William H. Swanson was 
elected temporary chairman. An adjourned meeting 
was held in Chicago, December 14, at which the follow- 
ing officers were cho.sen : 

President, J. S. Clark, Pittsburgh Calcium Light 
Company; vice-president, Fred C. Aiken, Theater Film 
Service Company, Chicago; treasurer, Percy L. 
Waters, Kinetograph Company, New York ; executive 
committee, C. H. Peckham, Cleveland Film Renting 
Company, and Frank J. Howard, Boston. 

At the end of the year there was held in New York, 
in the Miles Brothers Building, a meeting of exhibitors 
"to perfect an organization for the securing first and 
foremost of Sunday opening in Greater New York." 



Fifty-five applications were received for membership 
in the Moving Picture Association. The following 
Sunday forty exhibitors were arrested. The agitation 
extended all over New York State. 

On April 4, 1908, the Biograph Association of Li- 
censees, operating under the Biograph patents, adver- 
tised the offering of "a complete and regular supply 
of films of domestic and foreign manufacture through 
the following well-known agencies" : Kleine Optical 
Company, Italian Cines, Williams, Browne & Earle, 
American Mutoscope and Biograph Company, and 
Great Northern Film Company. A dozen foreign 
manufacturers were listed in addition to those com- 
posing the association. "A regular weekly supply of 
films of from twelve to twenty reels of splendid new 
subjects is now available,"' was stated. "Films are 
sold outright without restrictions," the advertisement 
continued. "All renters and users of films purchased 
from any of the above licensees are guaranteed abso- 
lute protection, free of cost from any form of patent 
persecution, and are privileged to use such films upon 
projection machines covered by the loop patent of 
Latham." 

There Were Classics Back in 1908. 

On October 3 of this year, the World inaugurated 
its department of "Comments on Films." A summary 
of some of the subjects reviewed in that issue may 
have reminiscent interest today. They are "Richard 
III," Vitagraph; "As You Like It," Kalem; "The Devil," 
Edison ; "The Wayward Daughter," Essanay ; "The 
Custom Officer's Revenge," Pathe ; "Samson and De- 
lilah," Pathe; "The Wages of Sin," Vitagraph; "Old 
Sleuth," Kalem. 

November 14, for the first time, the list of releases 
in the World was divided between the Edison licensees 
and Biograph licensees. Those in the former category 
were Essanay, Selig, Melies, Pathe, Vitagraph, Lubin 
and Kalem. 

December 19 the World printed a picture of the 
Kalem company in Jacksonville, Fla. 

On December 28 came the announcement of the 
formation of the Motion Picture Patents Company. 
The members were Edison, Biograph, Pathe, Melies, 
Selig, Vitagraph, Kalem, Essanay, Kleine and Lubin. 
The officers, the president and secretary of which were 
taken from the Edison group, and the vice-president 
and treasurer of which were selected from the Bio- 
graph, were: President, Frank L. Dyer; vice-presi- 
dent, H. N. Marvin; treasurer, J. J. Kennedy; secre- 
tary, George F. Scull. 

In January, 1909, was held the second annual meet- 
ing of the Film Service Association. William H. 
Swanson was elected president, Carl Laemmle vice- 
president, Herbert Miles secretary, and Robert Lieber 
treasurer. On the executive committee were A. J. 
Gilligham,. Grand Rapids, Mich., and William Fox 
and William Steiner of New York. The treasury, con- 
taining $17,519.18, was liquidated, as it was decided the 
association in future should be more of a social than 
a business organization. 

In the same issue was described the formation of 
the Independent Film Protective Association, for the 
purpose of taking "aggressive action to sustain the 
open market, and legal action against any monopoly 
striving to control the moving picture business." I. 
W. Ullman was chosen president and Ingvald C. Oes 
treasurer. 

Enters National Board of Censorship. 

In the issue of February 7, John Collier, secretary of 



March 10, 1917 



THE MOVING PICTURE WORLD 



1487 



the People's Institute, outlined a proposed censorship 
board. Mr. Collier stated he was acting on the re- 
quest of the motion picture exhibitors of New York 
State, that the first meeting would be held on March 
4, and that operations would begin promptly there- 
after. 

In April the battle between the licensed and inde- 
pendent groups was in full swing. In the issue of 
the 17th "Bill" Swanson came out with a blast to the 
effect that the International Projecting & Producing 
Company plans to spend a thousand dollars a day for 
new films. 

In June Carl Laemmle announced his determina- 
tion to become a manufacturer. 

In July was held in Atlantic City the fourth semi- 
annual meeting of the Film Service Association. Forty- 
three delegates and twenty-five alternates attended. 
Mr. Gilligham was elected president and Mr. Steiner 
vice-president. 

In the same month, S. S. Hutchinson disposed of 
his stock in the Film Service Association and acquired 
a half interest in the C. J. Hite Film Rental Company, 
the concern to be known in future as H. & H. 

September 8, G. M. Anderson left Chicago for Den- 
ver, accompanied by J. J. Robins, photographer. Mr. 
Robins later was to be studio manager for the Chaplin- 
Essanay company. At the end of November, Mr. An- 
derson left the Colorado city for El Paso. The tour 
wound up in April in Santa Barbara. 

On September 11 and 12 the International Moving 
Picture Alliance was formed in Chicago, succeeding 
the Independent Film Renters' Association. J. J. Mur- 
dock was elected president, J. W. Morgan vice-presi- 
dent, A. Kessel, Jr., treasurer, and Mr. Swanson sec- 
retary. 

In the issues of the end of the year frequent refer- 
ence was made to Kinemacolor. From the attention 
paid to the process it is apparent film men in those 
days expected a great deal of the company that projected 
pictures in color. 

On December 20 was held the first annual dinner 
of the Motion Picture Patents Company. On behalf 
of those attending, J. J. Kennedy presented to Thomas 
A. Edison a loving cup. 

In January of 1910 the motion picture operators 
of New York City opened headquarters at 216 East 
14th street. 

Edwin Thanhouser's first picture was listed for re- 
lease on March 15. It was "The Actor's Children." 

Organization of the Sales Company. 

On May 6 in Chicago the Motion Picture Distribut- 
ing & Sales Company was organized. It succeeded 
the National Independent Moving Pictures Alliance. 
Twenty-five concerns agreed to market their films 
through the new distributing organization. Officers 
elected were Mr. Laemmle, president ; P. A. Powers, 
vice-president ; Charles O. Baumann, treasurer ; Her- 
bert Miles, secretary. These, with Messrs. Steiner, 
Swanson and Murdock, formed the executive board. 

In June, 1911, M. A. Neff of Cincinnati, president of 
the Ohio exhibitors, sent out a call for a convention 
of exhibitors, to be held in Cleveland, August 1. There 
had been state organizations of exhibitors prior to 
this, and Mr. Neff had determined the time was ripe 
for a national organization. Two hundred exhibitors 
from ten states responded to the call, and the Motion 
Picture Exhibitors' League of America was formed. 
Mr. Neff was elected president, C. M. Christensen of 
Cleveland, secretary, and J. J. Reider of Jackson, 
Mich., treasurer. 



The National Board of Censorship in its first re- 
port, covering the period from June, 1909, to April, 
1909, stated that films approximating in value $200,- 
000, had been destroyed. 

In October of 1911, Director Francis Boggs, who is 
credited with having made the first dramatic subject 
on the Pacific Coast, was shot and killed by a Jap- 
anese in the employ of Colonel William N. Selig. Mr. 
Selig also was wounded slightly at the same time. 

On October 21 it was pointed out in a column 
article that one-third of the sixty subjects released 
weekly were "westerns." Complaint was made that only 
a few of the latter showed merit, those produced 
by one or two manufacturers who made a specialty 
of this type of picture. We may have less of the 
"western" picture today, but there can be no question 
that the features of that description are among the 
most popular of those on the list. 

In November, Kalem sent a company of players to 
the Orient. The results were many subjects photo- 
graphed in Egypt and later in the Holy Land "From 
the Manger to the Cross," in which was portrayed in 
authentic locations the life of the Saviour. Kalem 
previously had sent a company to Ireland for two 
succeeding years. 

James S. McQuade, in a New Year's article on "The 
Achievements of 1911," pointed out that one of the 
greatest achievements of the year had been the suc- 
cessful introduction of more-than-one-reel film. He 
also made a strong plea for getting away from the 
five-cent admission. 

In December, Photographer John C. Hemment took 
motion pictures from an aeroplane at Marblehead, 
Mass. 

In February of 1912 announcement was made that 
Mme. Bernhardt and Mme. Rejane are to be seen on 
the screen, Film d'Art having produced "Camille" with 
the former, and "Mme. Sans Gene" with the latter. 

Universal and Film Supply Organized. 

In June came the split of the Sales Company and the 
organization of the Universal, with Charles O. Bau- 
mann as president. The brands listed for release 
through the latter were Imp, Nestor, Champion, Re- 
public, Powers, Animated Weekly, Rex, Victor, Am- 
brosio, Republic, Itala, Gem and 101 Bison. Those 
listed by the Film Supply Company, of which Herbert 
Blache was president, were Eclair American, Comet, 
American, Thanhouser, Majestic, Gaumont, Reliance, 
Solax, Gaumont Weekly, Lux and Great Northern. 

In May, John Bunny, the popular comedian of the 
Vitagraph company, sailed for England, accompanied 
by Director Lawrence Trimble. Mr. Bunny went 
abroad to portray scenes in the "life of Pickwick," 
the great Dickens character — and he succeeded most 
ably. 

In June the New York State exhibitors were form- 
ally organized as a branch of the National League. 
President Neff attended. Samuel Trigger was elected 
first state president. 

In July came the split in the Universal, Charles O. 
Baumann withdrawing. There were sensational do- 
ings in New York and Los Angeles, in the efforts to 
obtain physical possession of plants. Contemporary 
reports were to the effect that bullets flew around the 
Bison studio in Los Angeles. The controversy waxed 
until the latter part of October, at which time Mr. 
Baumann as a result of a compromise yielded the 
title of "Bison 101" and the New York Motion Pic- 



1488 



THE MOVING PICTURE WORLD 



March 10, 1917 



ture Corporation inaugurated the Kay-Bee brand. 
On September 25 came the first Keystone release. 

In August was held, at Chicago, the second annual 
convention of the league, President Neff being re- 
elected. 

In the same month the Melies company started on 
its journay to the South Seas under the direction of 
Gaston Melies. 

In the early part of October the Edison company, 
which had spent the summer in England, returned 
to New York. Those in the party were Marc Mac- 
Dermott, Director Ashley Miller, Mary Fuller and 
Miriam Nesbitt. 

In December Mutual withdrew from the Film Sup- 
ply Company and began releasing its own program, 
composed of Kay-Bee, Keystone, Broncho, Than- 
houser, American, Reliance, Majestic and Punch. 

The Screen Club, which had been organized in Sep- 
tember, opened the doors of its first clubhouse in 
November. 

The courts decided in the same month that Edison 
did not control Eastman film patents. 

At the end of the year came the announcement that 
Vitagraph was to send a company around the world. 

Uncle Sam Sues Patents Company. 

In January, 1913, before James R. Darling, now spe- 
cial foreign representative of William Fox, were begun 
proceedings instituted by the United States Govern- 
ment to dissolve the Motion Picture Patents Company. 

The Famous Players, which had been organized the 
year previous by Adolph Zukor, Daniel Frohman and 
Edwin S. Porter, released "The Prisoner of Zenda," 
with James K. Hackett in the title role. 

The third annual convention and first international 
exposition of the Motion Picture Exhibitors' League of 
America was held in the Grand Central Palace, New 
York, in July. President Neff was re-elected for the 
second time. A seceding faction organized the Inter- 
national Motion Picture Association, with Charles H. 
Phillips of Milwaukee as president. 

In the same month the Universal sent an Imp com- 
pany to Europe to make pictures. It was in July, too, 
the Patents Company reduced from $2 to 90 cents the 
weekly license fee paid by exhibitors. The company 
announced that in future the fee would be paid by the 
exchanges. 

In September, 1913, the World Films Special Cor- 
poration was organized with E. Mandelbaum as presi- 
dent and Phil Gleichman as general manager. 

One of the early announcements in 1914 was of the 
formation of the Jesse L. Lasky Company, in the or- 
ganization of which Samuel Goldfish and Cecil De Mille 
were associated with Mr. Lasky. 

On April 11 the Strand Theater was opened in New 
York with "The Spoilers." 

In May Paramount Pictures Corporation was organ- 
ized with W. W. Hodkinson as president. The con- 
tributing companies were Famous Players, Lasky and 
Bosworth, the latter of which had been organized a 
short time previously. 

In June the bolting organization of the year before, 
the International Motion Picture Association, held its 
first convention and exposition in Grand Central Palace, 
President Phillips being re-elected. 

Pathe withdrew from the General Film Company in 
May and opened its own exchanges. 

Dayton, Ohio, was the scene of the fourth annual 
convention of the league. Mr. Neff withdrew his nom- 
ination as president and was succeeded by M. F. Pearce 
of Baltimore. Conciliation with the seceders was 
effected. 



Board of Trade Out; N. A. M. P. I. In. 

The events of the past two years and a half are so 
fresh in the minds of the readers of the Moving Picture 
World it is unnecessary to review them here. We 
have seen the rise and fall of the Board of Trade and 
the organization of the N. A. M. P. I. The trade has 
witnessed the increase of stars' salaries to figures hith- 
erto unknown. 

We have described the formation of the General 
Film Company, the Universal, the Mutual, the Para- 
mount, the World, and the Pathe Exchange. Metro 
and Triangle and V-L-S-E were organized in 1915, and 
just prior to these William Fox entered the manufac- 
turing field, with exchanges that have been established 
.in many parts over the world. Greater Vitagraph has 
succeeded V-L-S-E and K-E-S-E has been established. 
Selznick Pictures and Art Dramas were organized in 
1916. Artcraft, too, began business last year. 

Of manufacturers for state's rights there are a host. 
Prominent among these are the W. H. Clune, Ivan, 
Frohman, Christie, Cardinal, Keen, Moss and Univer- 
sal. Many companies have come — and gone. Many 
men who believed with Colonel Mulberry Sellers there 
were "millions in it" have discovered their mistake, 
have learned that money is essential in the manufacture 
of pictures, but that it is only the first essential ; that 
besides a bank account there must be possessed keen 
amusement sense — in the first place to know what the 
public wants and in the second place to know how to 
supply that want. And there's the rub ! The public 
is a hard taskmaster. It knows what it wants ; and it 
will amply reward the man who sets before it what it 
wants — provided, of course, that the man combines 
business judgment with his artistic sense. 



Some Notable Changes in Ten Years 

THE past ten years has seen some notable changes 
in the motion picture business. Aside from the 
great improvement in the artistic phases radical 
changes in the manufacturing and distributing depart- 
ments were continually taking place. Restricted from 
the beginning by camera and film patents there was a con- 
tinual legal battle between the owners of those patents 
and those who sought to evade them. 

A Federal Court decision established the priority of the 
Edison camera patents in 1907 and made possible the 
formation of the Motion Picture Patents Company in 
December of the following year, which, while it stabilized 
the business, imposed onerous license fees on manufac- 
turers and exhibitors and encouraged many not favored 
with licenses to use the Edison patented devices to infringe 
thereon. 

Then the General Film Company was organized for the 
purpose of controlling the distribution of pictures and 
brought about the almost total elimination of a hundred 
or more distributors who had been working independently. 

Through the arbitrary and dictatorial policy pursued by 
the Patents Company interests the so-called "independent" 
manufacturers were greatly encouraged with increased 
patronage and made rapid gains. 

Efforts made by the Patents Company to force the Fox 
exchange out of business brought a suit by the Govern- 
ment under the provisions of the Sherman Anti-Trust 
law, which was eventually decided against the interests 
combined under the Patents Company agreement. This 
decision, with the expiration of the Edison patents, worked 
a complete revolution in the business. The "independent" 
manufacturers came into control of the greater volume of 
business and several of the original Edison licenses went 
out of business or became moribund. 



March 10, 1917 



THE MOVING PICTURE WORLD 



1489 



Ten Years of Film Advertising b b % E Pes wmthwp sa*mt 



Marvelous Advancement Made in Publicity 
Work in Past Decade Largely Responsible 
for Growth of Business. 

APPROXIMATELY ninety-five per cent, of the 
history of film advertising has been written in the 
past ten years and more than fifty per cent, of the 
whole in the past five. Although it is twenty years since 
the motion picture was brought forward as a public enter- 
tainment, it is only within the past five years that the 
pictures have been handled as an amusement proposition 
should be. 

Film Advertising falls naturally into two parts, adver- 
tising to the exhibitor on the part of the manufacturer 

of film and the exhibi- 
tor's efforts to reach 
an enlarged public. 
The manufacturer 
was the first to per- 
ceive the value of 
printer's ink in its 
various forms. 

Back in 1896 little 
or no advertising was 
done on behalf of the 
film. Later the Clip- 
per, then the chief 
organ of the exhibitor 
of amusements, was . 
used as a medium, and 
this was followed by 
direct appeal to the 
exhibitor through cir- 
culars or bulletins. It 
was all limited in 
scope and, for the 
greater part, rather 
amateurish. . A t the 
start there was not 
much to be advertised, 
to tell the truth. Production was comparatively small 
and decidedly irregular. The adoption of the release by 
dates helped somewhat to regulate advertising on the part 
of manufacturers, but there seemed to be small need for 
great endeavors. There was a demand greater than the 
supply, sales were good and intensive methods were not 
yet needed. The condition was much the same as that 
which confronts the pioneer farmer working the virgin 
soil. The rudest sort of cultivation brought rich returns. 
But these returns were too great to escape the observation 
of the speculator. Companies multiplied and in propor- 
tionately larger ratio than the demand increased. More 
advertising had to be done to sell the same amount of 
film, but this advertising was largely written by some one 
untrained to the work and much of it was crude, though 
better than nothing. 

Even so late as 1909 things were dormant. The manu- 
facturer used the trade mediums, he got out a more or 
less ornate bulletin, but there he stopped. He did not 
even realize that there was another and more productive 
form of advertising which has come to be known as 
"service." With the formation of the Motion Picture 
Patents Company, which controlled nearly the entire out- 
put of film, there was adopted a rule that no manufac- 
turer should give to the exchange or exhibitor any free 




Epes W. Sargent 



advertising matter of any description. Most of the units 
of the company went further than this and even where 
exhibitors were willing to pay for cuts of scenes or for 
still pictures from which cuts might be made, the request 
was looked upon as a nuisance and this service denied. 
It was not until 1910 or 1911 that the Edison company 
began to seek to accommodate the live wires with cuts, 
generally electros of the cuts in their publication. But 
one concession was made in that in 1909 arrangements 
were effected whereby the A. B. C. Company, of Cleve- 
land, got out a one-sheet for each release. This paper 
cost fifteen cents a sheet, but even at that it represented 
a considerable loss to the companies since a certain edition 
had to be purchased outright, the stuff being sold to the 
exchanges or exhibitors on behalf of the manufacturer. 

It was not until the advent of the multiple reel that 
this advertising through service really began. Here was 
something that could be advertised to advantage. It paid 
the maker to have his release boomed by the exhibitor, 
and there began the change that reached its climax in 
the present national advertising on the part of the manu- 
facturer. Just how valuable this national advertising is 
to manufacturer and exhibitor is more or less a matter 
of personal opinion, though it would seem that the return 
is more general than specific. It has helped, however, 
to break down the barrier of the business office and to 
give the films their proper place in the reading pages. 
Ten years ago few papers mentioned the pictures, though 
there were a few which made a practice of writing up 
the pictures and then holding up some company for 
payment. Seven or eight years ago, for example, a New 
York paper sent around a page story and asked a certain 
company a four figure sum for its insertion. The com- 
pany declined to consider the proposition. "Well, some 
company has got to take and pay for this," announced 
the advertising solicitor, and evidently "some company" 
did, for presently it appeared, and the contributing com- 
pany was the only one mentioned in the story. 

These methods do not obtain today to any marked 
degree. Public interest in the pictures is too great to 
permit them to be ignored, and the house advertising satis- 
fies the hungriest business office, but the manufacturer 
contributes indirectly to this work a greater sum weekly 
than he was occasionally asked to pay some paper. Also 
he gets more for it. 

Perhaps no greater contrast may be found than to com- 
pare the work ten years ago with that of today. Then 
the advertising man — where there was any — was gener- 
ally the editor as well. He looked after the scripts and 
advertising, and still had a little spare time. One com- 
pany, for example, demanded each week copy for a 
quarter-page advertisement in one paper and a half page 
in another. Twice a month a sixteen-page bulletin ef 
releases was got out and each week three or four squibs 
were sent out to the trade papers. One or possibly two 
cuts had to be made for each one-reel subject, and later 
the editor also sent out the still pictures to the lithographer. 
That was all that was done or could be done. Today 
the large organizations have extensive staffs of writers. 
Not all of them are good, perhaps, but they help to keep 
up the high cost of white paper. In addition to preparing 
advertising copy the press room supplies weekly several 
thousand words of press stuff, ranging from three lines 
to several typewritten pages. Cuts of one and some- 
times two screens are prepared, often more than one 
cut of a subject and in one, two and three column meas- 



14<)il 



THE MOVING PICTURE WORLD 



March 10, 1917 



ures. Ready-set advertisements are prepared and often 
may be had in matrix form for inexpensive mailing. 
There are elaborate special stories of each release and the 
usual synopsis, and there is paper of all sizes as well 
as a stock of portrait cuts and postcards. 

It is in the serial, however, that the greatest advance- 
ment is shown. For these most companies now prepare 
elaborate campaign books. These may list a hundred or 
more sheets of paper, ranging from the half sheet to 
twenty-eights. There will be a careful teaser and follow- 
up campaign planned out, a series of stunt suggestions, 
perhap